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United Way of Central Maryland 2015 Campaign Toolkit www.uwcm.org Together we’re changing the odds for families & communities. Pictured: Jennifer’s family
United Way of Central Maryland
2015 Campaign Toolkit
www.uwcm.org
Together we’re changing the odds
for families & communities.
Pictured: Jennifer’s family
TABLE OF CONTENTS
Welcome 1
The Need in Our Community 2
Family Stability at United Way 3
What Your Weekly Gift Can Do 4
Messaging 5
Brand Guidelines & Color Palette 6-7
Success Stories 8
Additional Campaign Resources 9
WELCOME TO THE 2015 UNITED WAY OF CENTRAL MARYLAND CAMPAIGN!
Thank you for taking on the role of a United Way campaign coordinator. By encouraging your co-workers to give, advocate and volunteer, you are helping to change the odds for families and communities in
central Maryland.
We want to make it easy and fun for you to run a successful giving campaign in your workplace. In this toolkit, you’ll find everything you need: statistics, success stories, results and other messaging to
guide you during this year’s campaign.
Please do not hesitate to contact your United Way representative with any questions you may have.
Thank you again for your commitment to United Way of Central Maryland!
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THE NEED IN OUR COMMUNITY
Poverty
More than 1 in 10 central Marylanders live below the poverty threshold.1
In Baltimore City, 34.1 percent of children live in poverty.1
Family Stability
Housing is unaffordable for many in central Maryland. A person earning minimum wage would have to work 3.3 full-time jobs to afford fair-market rent on a two-bedroom apartment.2
On a single night in January 2013, families accounted for 38 percent of all homeless people. 60 percent of those were children.3
There are more than 15,000 students in Maryland who are homeless.4
It costs roughly $37,000 a year to house a family in a homeless shelter.5
Access to Healthy Food
More than 345,000 central Marylanders are food insecure.6
The number of Marylanders receiving food stamps has increased by almost 72 percent in the last five years.7
$31.85, the average weekly Maryland food stamp benefit per person, often does not last a person through an entire week.7
18.2 percent of children in central Maryland are food insecure.8
One in five Baltimore City residents live in food deserts, and nearly one in four of Baltimore’s school-aged children (0-17) live in a food desert.8
2-1-1 Maryland United Way Helpline
United Way of Central Maryland operates a 2-1-1 Maryland call center in its office, which provides free, confidential health and human service help 24/7, just by dialing 2-1-1.
2-1-1 Maryland at United Way of Central Maryland answered more than 103,617 calls in FY 2015.9
___________________1. U.S. Census Bureau2. National Low Housing Coalition, “Out of Reach 2014.”3. The U.S. Department of Housing and Urban Development. “The 2013 Annual Homeless Assessment Report (AHAR) to Congress.” 4. National Center for Homeless Education. “Maryland: Consolidated State Performance Report.” 2012. 5. U.S. Department of Housing and Urban Development. “Costs Associated with First-Time Homelessness for Families and Individuals.” 6. Food Research and Action Center7. U.S. Department of Agriculture8. Feeding America, U.S. Census Bureau9. United Way of Central Maryland
FAMILY STABILITY AT UNITED WAYPutting families on the path to stability is at the core of our work. We believe that safe, affordable housing, quality education and access to healthy food and healthcare are essential to keeping families intact and making them self-sufficient. By providing families the support and resources they need to build financial stability, keep children in school and stay healthy, we can continue to strengthen communities across central Maryland – one family at a time.
2-1-1 Maryland United Way Helpline
The 2-1-1 Maryland United Way Helpline is the foundation that supports all of United Way’s important work, linking callers to the health and human resources they need, while also serving as a barometer of need in our community – allowing us to identify trends and fill gaps to promote systemic change. This 24/7 information and referral helpline is often used as the point of connection for critical services, demonstrated through partnerships with HealthCare Access Maryland, Baltimore CASH Campaign and Baltimore City’s Super Summer Program, as well as United Way’s own Harvest of Plenty holiday meal program.
For more information, visit www.uwcm.org/about211.
Housing & Income Programs
To address the startling fact that families are among the fastest growing homeless groups, United Way has developed an innovative multi-pronged program aimed at preventing family homelessness, housing homeless families and building financial security for families in crisis. Through intensive case management, shelter diversion and rapid rehousing, parents can stabilize their financial situations so that children are able to remain in their schools.
For more information, visit www.uwcm.org/family.
Education Programs
A quality education is an essential building block for a good job and a bright future. We’re working with children to get them ready to learn and succeed -- 99% of the 1,475 children provided with school readiness skills showed improvement. Plus, we’re launching an innovative new Early Warning and Response System to catch students before they drop out of school.
For more information, visit www.uwcm.org/read.
Health Programs
Food insecurity is the lack of available nutritious food, a problem rooted in poverty and exacerbated by lack of grocery stores in neighborhoods, lack of transportation and increases in food costs. Launched in 2011, this multi-year initiative is making healthy food more easily accessible for food insecure central Marylanders by collaborations to grow more locally, improve distribution, and increase access and affordability. In partnership with the American Heart Association’s Community Kitchen, United Way is also educating people in need about how to plan and prepare healthy meals.
For more information, visit www.uwcm.org/healthyfood.
2-1-1 MARYLANDUNITED WAY HELPLINE
2
WHAT YOUR WEEKLY GIFT CAN DO
Want to maximize the impact of your gift? When you make a gift directed to United Way of Central Maryland – an “undesignated gift” – you’re helping students succeed in school, families become financially stable and people achieve good health.
The causes – and therefore, solutions – of poverty are interconnected. By giving to United Way, you’re supporting long-term strategies that advance the building blocks of a good life: education, financial stability and health. A donation is the
most powerful way to generate the most impact and solve critical community issues.
Below are examples of what your undesignated gift can do:
Help students succeed in school
• $1 a week ($52 a year) helps provide seven books for a child.
• $15 a week ($780 a year) helps one young person participate in a quality out-of-school program for the school year.
• $30 a week ($1,560 a year) helps provide a mentor for a school-aged child in United Way’s Family Stability programs.
Help families become financially stable
• $10 a week ($520 a year) helps one person participate in a GED prep program to advance their career.
• $20 a week ($1,040 a year) helps one person stabilize her or his life with one month of permanent housing.
• $100 a week ($5,200 a year) helps two families get a year of financial assistance they need to remain stable and move toward self-sufficiency through United Way’s Family Stability Initiative.
Help kids and adults stay healthy
• $5 a week ($260/year) helps provide 10 children with healthy meals during the summer months.
• $50 a week ($2,600/year) provides three food-insecure people in central Maryland with a variety of fresh produce from a local farmer during the growing season.
• $200 a week ($10,400/year) helps five uninsured adults requiring extensive dental work get the care they need.
UNITED WAY MESSAGING
Family Stabil ityPr ograms
Housing & Income Education
Healt h
2-1-1 Maryland United Way Helpl ine
Family Stability is the overarching theme of what our work is all about - putting families on the path to stability and self-sufficiency.
United Way believes that safe, affordable housing, quality education and access to healthy food and healthcare are essential to keeping families intact and making them self-sufficient. These are the three focus areas of our work. By providing families the support and resources they need to build financial stability, keep children in school and stay healthy, we can continue to strengthen communities across central Maryland – one family at a time.
2-1-1 Maryland United Way Helpline is the foundation that supports United Way’s important body of work. This helpline provides callers with one easy-to-remember phone number for help with housing, food, healthcare, utility assistance resources and more.
Sound Bites
• For 90 years, United Way of Central Maryland has been changing the odds for families and communities by advancing the building blocks of a self-sufficient life: education, housing and income and good health.
• We’re on a mission to help families become stable and provide them with the tools and resources they need to lead successful lives.
• That means keeping kids in school, ensuring our neighbors in need have access to healthy food and healthcare, and helping people find jobs and a safe place to call home.
• Together, creating stronger communities and a brighter future – for all of us.
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UNITED WAY BRAND GUIDELINES
We kindly ask you to follow United Way’s brand guidelines – they’ll help you to get a clear and consistent message across about United Way of Central Maryland throughout your campaign.
Logo usage:• Always place the United Way logo on the upper or lower right-hand corner.
• Always use United Way’s full-color logo on a color document. On documents with no color, it is okay to use the black and white logo.
Find the correct version of the United Way logo you need at www.uwcm.org/logos.
Color palette:See the next page for specific United Way colors you can use in your materials.
Font:1. Trade Gothic is United Way’s brand font for headings.
Trade Gothic Medium / Italic
Trade Gothic Bold 2 / Italic
Trade Gothic Bold Condensed 18 / Italic
Trade Gothic Bold Condensed 20 / Italic
2. The Meta family of fonts is United Way’s brand font for body copy.
Meta Book Roman / Italic
Meta Bold / Italic
3. For communications in Microsoft Office, Arial is the primary font.
Arial / Italic
Arial Bold / Bold
Brand assets & photos:In an effort to maintain consistency of materials, please use United Way images provided on Coordinators’ Corner (www.uwcm.org/coordinators) or ask your United Way representative to provide you with the image or brand asset you need.
Download the full version of United Way’s brand guidelines atwww.uwcm.org/branding.
New for 2015
UNITED WAY COLOR PALETTE
- Primary brand color
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SUCCESS STORIES
Hank’s Story: An Army Veteran Overcomes Homelessness
Hank, an army veteran who proudly served for eight years, recently started a new job at the local Veterans Affairs (VA) medical center in Baltimore, where he’s been able to save enough of his income to pay off debt and move into his own apartment nearby. It wasn’t long ago that something so many of us take for granted -- a steady job and safe place to live -- seemed out of reach for Hank, though. After his military service ended, he returned home to Anne Arundel County, but was experiencing severe mental health issues that led to substance abuse and eventually, what was once unimaginable for Hank happened: he became homeless. Fortunately, he heard about a program funded by United Way of Central Maryland that provides services for homeless veterans, and received mental health counseling, substance abuse support, temporary housing and help finding a job. Now that Hank is back on his feet, he continues to visit the program to support other veterans in need.
Heather’s Story: When Three Part-Time Jobs Still Aren’t Enough
Heather’s path in life hasn’t been easy, but her determination to provide a better life for her two children -- Sam, a middle school student with autism, and Olivia, a smiley ten month old -- never falters. After being laid off from her job, the Baltimore County resident patched together three part-time jobs in order to make ends meet for her family. But even still, Heather’s income wasn’t always enough to cover rent and bills. Fearful that they would be evicted, Heather found help in United Way of Central Maryland’s family homelessness prevention program. Working with a case manager, Heather received employment training that led to her finding a full-time position with benefits, and received temporary financial assistance in the meantime that allowed her to keep her apartment. This success gave her the confidence she needed to go back to school to finish her degree, something she had dreamed of doing for years but never thought was possible.
To hear more stories on how your donation is helping families in your community, text stories15 to 51555.
ADDITIONAL CAMPAIGN RESOURCES
From logos and videos to brochures, you can preview and download all the campaign materials you need on Coordinators’ Corner at www.uwcm.org/coordinators. Below are some of the basic materials you’ll need to get started:
About 2-1-1 Maryland United Way Helpline2-1-1 is an easy-to-remember three-digit number providing a unique community information and referral service to people in need of food, shelter, job resources, health care, child care and other vital services. 2-1-1 Maryland United Way Helpline is one of four 2-1-1 call centers in Maryland, and is available 24/7 in 150 languages. Anyone can dial 2-1-1 for free, confidential help.
2-1-1 Maryland United Way Helpline Highlights from FY2014
99% of callers reported being satisfied with 2-1-1 Maryland United Way Helpine services and
90% of callers received the information they needed*According to data from follow-up calls
Special Partnerships & Programs
2-1-1 Maryland United Way Helpline
100 S. Charles St., 5th FloorBaltimore, MD 21201uwcm.org/211
For help, dial 2-1-1 or 1-800-429-0618.
Helping Baltimore children stay engaged and nourished while school is out in partnership with Baltimore City
Super Summer.
Scheduling tax assistance appointments for low- and moderate-income central Marylanders to help them move toward financial stability in partnership with
Maryland and Baltimore CASH Campaigns.
Ensuring that 3,600 local families in need would not go without a Thanksgiving
meal, 2-1-1 Maryland United Way Helpline ran its 21st annual Harvest of Plenty
holiday meal program in November 2013.
Harvest of Plenty
Thanks to our sponsors.
Normal airtime charges apply for cellular users.
NEED HELP?FOOD SHELTER GET CAREPAY BILLS TAX HELP
Providing expedited utility assistance to low-income Baltimore City and Baltimore
County residents who have applied for OHEP and have BGE bills of $1500
or less.
96,409
Top ServicesRequested
Tax and
Legal
Assistance
16,410
Family and
Individual
Support
Services
14,912
Utility
Assistance
18,704
Health
Care
10,401
Food
9,803
Housing
Assistance
17,537
2-1-1 Call Volume by County
Carroll CountyBaltimore
County
Harford County
Howard County
AnneArundelCounty
BaltimoreCity
593 20,509 2,553
2,359
4,861
55,765
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PUTTING FAMILIES ON THE PATH TO FINANCIAL STABILITYWe believe that safe, affordable housing is a basic human need, essential to keeping families intact, protected, healthy and self-sufficient. The region’s shelter system is unwelcoming and inadequate. Shelters should be used as a last resort – and as briefly as possible – by homeless families with young children.
We’re doing something about it. Within the last two years, United Way of Central Maryland launched several innovative programs specifically targeting families with school-age children who either find themselves at the brink of homelessness or have already lost their home. We’ve worked methodically to expand enrollment and support services, and in doing so, we’ve so far stabilized the lives of 387 families. Also, our Homelessness Prevention has kept 570 children in their school of origin. And we won’t stop there. By providing families the support and resources they need to build financial security, we can continue to strengthen communities across central Maryland – one family at a time.
FAMILY STABILITY AT UNITED WAY: PROGRAM LOCATIONS
FAMILY STABILITY PROGRAMS AT UNITED WAY: MAY 2012 – MARCH 2015
A portion of Family Stability programs at United Way of Central Maryland is funded by The Siemer Institute for Family Stability.
uwcm.org/family
HIGHLIGHTS
Assessment Tool
In April 2014, United Way implemented the use of the Arizona Self Sufficiency Matrix. This tool is used to assess a client’s self sufficiency based on nineteen life requirements, including income, employment, housing, food, health care, and childhood education. The tool is administered at program intake and every three months while a client is enrolled in the program and again at program exit. The tool is completed in partnership with the case manager and client and is used as a guide around family goal planning.
Harford CountyWorkforce Development – Aberdeen (15 families)
Prevention (20 families) coming soon
Baltimore CityShelter Diversion (42 families)
Rapid Rehousing (53 families)
East Side at Henderson-Hopkins Prevention (20 families)
United Way Family Center at Ben Franklin High School – Brooklyn/Curtis Bay (18 student parents, 24 children and 16 community members)
Brooklyn/Curtis Bay Prevention(20 families)
Promise Heights Prevention(20 families)
Workforce Development – Park Heights (40 families)
Park Heights Prevention (20 families)
Park Heights Prevention II (20 families)
Financial Education – Park Heights
HIghlandtown Prevention (25 families) coming soon
Carroll CountyPrevention (12 families)
Baltimore CountyShelter Diversion (12 families)
Community Coordination – EssexCockeysville/Timonium Prevention(20 families)
Workforce Development – Cockeysville/Timonium/Dundalk and Shelter Diversion (50 individuals)
Financial Education – Cockeysville/Timonium and Dundalk
Dundalk Prevention(27 families)
Howard CountyPrevention (30 families)
Shelter Diversion (10 families)
Anne Arundel CountyMeade/Severn Prevention (20 families)
Shelter Diversion (10 families)
uwcm.org/family
FAMILY STABILITY PROGRAMS AT UNITED WAYProgress Report: May 2012 – March 2015
CARROLL COUNTY
BALTIMORE COUNTY
HARFORD COUNTY
BALT. CITY
HOWARD COUNTY
ANNE ARUNDELCOUNTY
06/24/15 (SM)
- Diversion sites
- Prevention sites
W- United Way Family Center
- Workforce Development sites
W
Expansion
Family Stability Programs at United Way was greatly expanded in July 2014, with funding support through United Way of Central Maryland’s Partnership Boards. In FY 2015, the Partnership Boards invested $1,453,557 toward program expansion in the areas of prevention, shelter diversion, job readiness, financial education and a new family support center.
Family Center
The United Way Family Center at Ben Franklin High School opened in late October 2014 for teen parents attending Ben Franklin High School, as well as community members in need of child care and support. In addition to high-quality child care, the program offers parenting support, financial education and job readiness services for families enrolled in the program.
Through March 2015, the Center has served 13 children and 18 teen parents and expectant teens attending Ben Franklin High School. Three teen parents will graduate in May 2015.
Ben Franklin High School was recently selected as a National Community School Awardee for Excellence by the Institute for Educational Leadership in Washington, DC. Every two years, five schools among the thousands of community schools across the country are selected for this honor.
Looking Ahead
UWCM is in the planning stages for case management certification, which will give case managers the skills and tools they need to provide the highest quality of services to client families.
www.uwcm.org
Give your donation to changethe odds for families in your community.
2015-2016 Donor Guide & Pledge FormLEGAL INFORMATION: Contributions to United Way of Central Maryland, Inc. (UWCM) are tax deductible within the limits of current federal and Maryland state law. UWCM has provided no goods or services in exchange for your contributions. You will be acknowledged for direct contributions made during the calendar year. United Way will send those acknowledgements before January 31 of the following year. To ensure receipt of your acknowledgement please provide us with your full home address. If your contribution is being made by payroll deduction, you should keep a copy of this pledge card which, along with your pay stubs or other documents furnished by your employer, show the amount withheld for your contribution and will provide the necessary support for your contribution for Federal income tax purposes. UWCM does not provide goods or services in return for any contribution made to it by payroll deduction. A copy of the most current financial statement is available upon request by contacting UWCM. Documents and information submitted to the State of Maryland under the Maryland Charitable Solicitations Act are available from the Office of the Secretary of State for the cost of copying and postage. By providing your email address to United Way, you are opting in to receive periodic email communications from UWCM. Your privacy is important to us, and we will never share, sell or rent your contact information to a third party. You may unsubscribe from UWCM emails at any time.
United Way of Central Maryland100 South Charles Street, 5th Floor, P.O. Box 1576, Baltimore, MD 21203-1576
T: 410-547-8000 | F: 410-547-8289 | www.uwcm.orgReceive referrals to community resources 24/7. United Way of Central Maryland operates one of four 2-1-1 Maryland call centers in the state.
Need help?Dial 2-1-1
Stay connected
United Way of Central Maryland counts on leaders like you to ensure our work continues. Joining our giving societies provides an opportunity to recognize those who are willing to lead by example and a way for you to make a bigger difference by giving back to our community.
GIVING SOCIETIESIf you haven’t already, please consider one of these options:
• Emerging Leaders United (ELU) members are youngprofessionals, ages 40 and under, who give $260 ormore annually.
• Leadership Society members donate $1,000-$9,999annually, and include our most engaged philanthropicbusiness and community leaders.
• Women’s Leadership Council (WLC) is a dynamicnetwork of women who are focused on changingthe odds for families through networking, advocacy,volunteering and donating $1,000 or more annually.Women’s Leadership Council - Tocqueville Societymembers give $10,000 or more annually.
• Tocqueville Society members contribute $10,000or more annually to create a brighter future for all ofus. These exceptional leaders set the standard andmotivate others to give generously as well.
• Legacy Circle members establish a gift to theendowment that will impact central Maryland nowand in the future. Planned gifts take many forms,including current and deferred gifts that require littleor no current cash outlay.
CHALLENGE GRANTSOur generous partnerships with local foundations allow United Way to instantly leverage your donation, and we’re proud to offer these grants:
• Weinberg Leadership Society Challenge Grant: With a minimumdonation of $500, the Weinberg Leadership Society ChallengeGrant recognizes your total gift at $1,000 this year. Byparticipating, you are agreeing to pledge a minimum of $750in year two and the entire $1,000 in year three.
• Tocqueville Society Challenge Grant: With a minimumdonation of $5,000, the Tocqueville Society ChallengeGrant recognizes your total gift at $10,000 this year. Byparticipating, you are agreeing to pledge a minimum of$7,500 in year two and the entire $10,000 in year three.
Thanks to generous support from Baltimore Equitable Insurance Foundation, France-Merrick Foundation, Robert E. Meyerhoff and The Harry and Jeanette Weinberg Foundation, Inc., we are able to offer challenge
grants to make giving easier. All grant dollars are directed to United Way of Central Maryland.
Total Gift Value:$10,000
Total Gift Value:$10,000
Total Gift Value:$10,000
year 1
your gift:$5,000
grant:$5,000
year 2
your gift:$7,500
grant:$2,500
year 3
your gift:$10,000
Total Gift Value:$1,000
Total Gift Value:$1,000
Total Gift Value:$1,000
year 1
your gift:$500
grant:$500
year 2
your gift:$750
grant:$250
year 3
your gift:$1,000
G ivi ng Societ ies & C hal lenge Grants
United Way of Central Maryland understands the power of numbers – that’s why we’re happy to offer the opportunity to join these societies and leverage your donation with challenge grants that help leaders like you.
For more information on our giving programs or challenge grants, visit www.uwcm.org/leader or contact 410-547-8000.
08/11/15 (SM)
Our FocusTo have strong, stable communities that thrive, the families within those communities also must be strong and stable. This requires financial stability and housing, a quality education and good health. Family Stability is the cornerstone of what we do – working not only to change the odds, but striving to beat them. We do this by advancing the building blocks of a self-sufficient life:
• A quality education that leads to a stable job and enough income to support a family;
• Safe affordable housing;
• Access to healthcare and healthy food.
What We DoWe focus our resources on those who are most vulnerable and hold ourselves and our partners accountable for results.
United Way of Central Maryland’s goal is to create long-lasting change by:
• Leading regional Family Stability programs such as Homelessness Prevention & Shelter Diversion, Access to Healthy Food, and Project Homeless Connect.
• Participating in coalitions such as The Journey Home and Promise Neighborhoods.
• Funding competitively more than 100 local, front-line health and human service organizations.
• Offering expert 24-hour information and referral services through 2-1-1 Maryland United Way Helpline.
How We’re DifferentRecognizing poverty is complex . . .
• We use expertise, data and the on-the-ground knowledge of our six local partnership boards to understand issues and determine where we can have genuine impact.
• We also know there is rarely a single-agency or single-program solution. United Way is trusted to convene stakeholders from across the region to tackle important issues together.
• We implement proven best practices as well as incubate promising ideas.
United Way fosters charitable giving community-wide, uniting those who can give only a few dollars and others who can afford to give much more.
We engage college students, young professionals, families, business leaders, government and nonprofts in ways we never have in the past.
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About United Way
HEALTH PROGRAMS:Access to Healthy Food Initiative
CHANGING THE ODDS FOR FOOD INSECURE FAMILIES Progress Report: October 2011 through December 2014
ACCESS TO HEALTHY FOOD INITIATIVENothing is more basic than having access to healthy food, yet more than 345,000 central Marylanders experience food insecurity. United Way of Central Maryland’s Access to Healthy Food Initiative is a multi-year program that aims to increase access to healthy food by at least 1.5 million pounds each year. Thanks to generous support from our donors, much progress has been achieved – but there is still much to be accomplished.
FOOD INSECURITY affects the ability to learn, slows cognitive development and increases susceptibility to illness.
Source: 1Food Research and Action Center
FOOD INSECURE: the lack of available nutritious and safe food. Contributing factors include:1
*Poundage from Harvest Helpers and Stone Soup events is not counted in total pounds raised.
**Poundage collected in conjunction with Coldwell Banker Residential Brokerage, United States Postal Service, Eddie’s of Roland Park, Santoni’s Super Market, WYPR and Costal Sunbelt.
lack of grocery stores
lack oftransportation
increases infood costs
THE PLAN:
Grow more food
Improve distribution
Increase access and affordability
www.uwcm.org/healthyfood
Increased access to healthy food in central Maryland by 8.3 million pounds / 6.9 million meals within the first 39 months of the initiative.
Healthy Food Initiative Partners have produced 7,550,224 lbs.
Organizations conducting Healthy Food Drives have contributed 29,779 lbs.
“Harvest Helper” volunteers have gleaned and harvested more than 263,495 lbs.*
“Stone Soup” volunteer events have contributed more than 15,030 meals.*
Families Living United Healthy Food Week drives have contributed 247,963 lbs.**
Harvest of Plenty provided 13,066 families with Thanksgiving meals in 2011, 2012, 2013 and 2014.
Shauna worried that she wasn’t feeding her family nutritious meals. Her neighborhood lacks access to a nearby grocery store, and healthy foods are expensive. Recently, Shauna heard about a program through the Harford County Community Action Agency, part of United Way of Central Maryland’s Access to Healthy Food Initiative. She now feeds her three children nutritious foods, like fresh produce, which puts them at less risk for disease, obesity and stunted cognitive development.
Food distribution events for steel workers and Head Start families contributed 117,715 lbs.
PROGRESS TO DATE
FINDING HEALTHY OPTIONS: Shauna’s Family
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Complete only if you wish to exclude a specific agency fromreceiving any part of your gift. Exclusion(s)__________________________________________________________________________________________________________________________________
Check here if you wish to remain anonymous. Otherwise yourname will be released to the designated program/agency.
* Minimum donation of $100 is required for each designation, or it will revert to United Way of Central Maryland. Designations must be to a 501c(3) organization or another United Way. A 5% fee will be deducted on designations, subject to a $5 minimum and cap of $500. Please visit uwcm.org/designate for more information and frequently asked questions on our designation policy.
PAYROLL DEDUCTION My pay period is (number of times per year): Weekly (52) Bi-Weekly (26) Semi-Monthly (24) Monthly (12) Other _________________________
PERSONAL CHECK (please attach check and make payable to United Way of Central Maryland)
check number_____________________
PLEASE BILL ME Annually Monthly (12) Other ______________________
Your Pledge to Our Community
(Optional)
Please ensure that your gift is processed correctly by printing boldly and legibly on this pledge form and using a blue or black ink pen. Your personal information is kept confidential.
Step 1: PLEASE PROVIDE YOUR INFORMATION IN THE SPACE BELOW.
PREFIX: MS. MR. MRS. DR. OTHER BIRTHDAY: / / GENDER: MALE FEMALE FIRST NAME: M.I. LAST NAME: SUFFIX:
HOME ADDRESS: CITY:
STATE: ZIP CODE: HOME EMAIL:
PHONE NUMBER: EMPLOYER:
HOME MOBILE OFFICE
Home address and email are requested so that we may send you a gift acknowledgement and updates on how your gift is allocated.
Step 1a: MY RELATIONSHIP WITH UNITED WAY OF CENTRAL MARYLAND:
Loyal Contributor I/we have been giving to United Way (in any region) for 10 or more years. Since (year, if known) _____________________.
I am 40 or younger and making an annual gift of at least $260. I want to join Emerging Leaders United (ELU) for special opportunities for
networking, volunteering and professional development.
Tell me about the Women’s Leadership Council (WLC). All women in the Leadership Society are members of this unique affinity group.
I am interested in volunteer opportunities.
I would like to know how to include United Way in my will or estate plan.
Step 2: PLEASE CHOOSE TOTAL GIFT AMOUNT AND METHOD OF PAYMENT.
My Total Annual Pledge = $ . CREDIT CARD (check one): Visa Mastercard American Express Discover
Card# Expiration Date (MM-YY)
One-time charge beginning (MM-YY)
Monthly installments beginning (MM-YY)
Quarterly installments beginning (MM-YY)
This authorization may be canceled at anytime by notifying United Way at 410-547-8000.
Step 3: PLEASE CHOOSE HOW YOU WANT TO INVEST IN YOUR COMMUNITY.
I want to LIVE UNITED and maximize my impact. Total should equal my total annual pledge in Step 2.PLEASE DIRECT MY GIFT TO: United Way of Central Maryland to advance education, financial stability $__________.______ of annual gift and health for central Maryland families and communities (4444)AND/OR
United Way to help people in a specific community: Anne Arundel County Fund (7686) $__________.______ of annual gift Baltimore City Fund (7602) $__________.______ of annual gift Baltimore County Fund (7612) $__________.______ of annual gift Carroll County Fund (7687) $__________.______ of annual gift Harford County Fund (5756) $__________.______ of annual gift Howard County Fund (3709) $__________.______ of annual gift
United Way’s Family Stability Programs: United Way’s Health Programs (4743) $__________.______ of annual gift United Way’s Financial Stability Programs (3338) $__________.______ of annual gift United Way’s Education Programs (6381) $__________.______ of annual gift 2-1-1 Maryland United Way Helpline (899) $__________.______ of annual gift
I want to support another nonprofit through United Way of Central Maryland by designating my gift.* Visit www.uwcm.org/communitypartners for United Way’s partner list with codes. Codes are not required for non-partners.
Agency Code _________ Agency Name ___________________________ $__________.______ of annual giftAgency Address ________________________________________________________________________Agency Code _________ Agency Name ___________________________ $__________.______ of annual giftAgency Address ________________________________________________________________________
Step 4: PLEASE SIGN AND DATE. Signature:_____________________________________ Date: ________________________________
Step 2a: STEP UP YOUR GIFT WITH A CHALLENGE GRANT
Weinberg Leadership Society Challenge GrantMake my $500 or more pledge worth $1,000
Tocqueville Society Challenge GrantMake my $5,000 or more pledge worth $10,000
See details on back cover of this guideor visit www.uwcm.org/challengegrants
(Optional)
PLEASE SEE THE BACK OF THIS GUIDE FOR MORE INFORMATION.
OR
Thank Y ou!
www.uwcm.org
Give your donation to changethe odds for families in your community.
Choose #4444 when you donate to maximize your impact.
Thank Y ou!
Your gift will help change the oddsfor families in your community.
www.uwcm.org
Pictured above: Volunteers who participated in Families Living United Healthy Food Week
Pictured above: Volunteers come together to help the homeless in Baltimore
Pictured above: Volunteers prepared gifts for our annual Holiday Village
Pictured above: Families Living UnitedHarvest Helpers volunteer harvesting fresh
vegetables to be donated to local families in need.
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uwcm.org
Back-to-School Activities (August) – Volunteers participate in various activities including school supply drives, classroom painting and more.
Project Homeless Connect (September 24) – Project Homeless Connect is a city-wide resource fair that brings service providers and volunteers together to provide on-the-spot services to help thousands of homeless individuals and families regain self-sufficiency. Contact Scott Gottbreht at [email protected].
Day of Action (October 15) – Over 40 volunteer opportunities throughout the state offering hands-on activities including helping out at food pantries, harvesting at local farms and painting/cleaning at various locations.
Harvest of Plenty (November) – Make a donation and help provide a full holiday meal to a family in need, and volunteer to schedule appointments for families to receive Thanksgiving meal boxes. Contact Sally Drumm at [email protected].
Adopt a Family (November/December) – Help make the holidays a little brighter for those in need by “adopting” a family from one of our Family Stability programs for the holidays. You or your group will purchase gifts for each member of an assigned family.
Holiday Village (December) – Emerging Leaders United (ELU) volunteers participate in a holiday celebration for children benefiting from United Way of Central Maryland’s Family Stability programs. Donations are needed to make this event a success.
Dr. Seuss Day (March 2) – Volunteers read to and assist central Maryland elementary school students in a Dr. Seuss related activity in honor of Dr. Seuss’ birthday.
National Volunteer Week (April 12-18) – Join us in weeklong activities that will inspire, recognize and encourage people to seek out ways to engage in their communities.
Healthy Food Week (Early May) – Join us for a week of activities in support of our Access to Healthy Food Initiative. Volunteers donate healthy food items and help out at local shelters and food pantries.
For more information on any of the events listed above, contact Beth Littrell at [email protected] or 410-895-1330.
Coming together to change the odds for families & communities in central Maryland
08/31/15(SM)
United Way of Central Maryland
Vo lunteer Opportunities
Donor Guide with Pledge Form
Pledge Form Only About United Way
Campaign PosterVolunteer Opportunities
One-Pager
2-1-1 One-Pager Access to Healthy Food One-Pager
Family Stability Report
Community Partners List
United Way of Central Maryland helps donors make informed choices about their charitable gifts.As a donor, you can:
Direct your gift where it is needed most.
Donations to United Way of Central Maryland (UWCM) support more than 100 organizations and programs working to advance the building blocks of a good life: education, financial stability and health.
A gift to UWCM (4444) helps create long-term social change that produces healthy, educated and financially-stable individuals and families. Donating to UWCM is the most powerful way to generate the most impact and solve critical community issues.
You may also earmark your gift for use within a specific initiative or jurisdiction by selecting one of the following:
Or direct your gift to any health and human service nonprofit, including United Way’s community partners:
Direct
your giftwhere it’s needed most.
AFL-CIO Metropolitan Baltimore Council, Community Services Fund 6161
Access Carroll 42437
American Heart Association, Mid-Atlantic Affiliate 2
American Red Cross of the Chesapeake Region 3 *
Anne Arundel County Court Appointed Special Advocates (CASA) 2967081
Anne Arundel County Food and Resource Bank 1858
Anne Arundel County Partnership for Children, Youth & Families 8575
Arundel House of Hope 1132410
Associated Black Charities 4 *
ASSOCIATED: Jewish Community Federation of Baltimore, The 108 *
Acharai The Shoshana S Cardin Leadership Development Institute 1648
Baltimore Jewish Council, Inc. 1650
Center for Jewish Education 101435
Counseling, Helpline & Aid Network for Abused Women (CHANA) 4930772
Comprehensive Housing Assistance, Inc. (CHAI) 4466
Darrell D. Friedman Institute 1651
Edward A. Myerberg Senior Center 3644
Goucher College Hillel 1784
Hebrew Burial and Social Services Society 1652
Hebrew Free Loan Association of Baltimore City, Inc. 1653
Jewish Cemetary Association 1656
Jewish Community Center- Baltimore 101436
Jewish Community Services 3367
Jewish Federation of Howard County 721
Jewish Museum of Maryland 4816
Jewish Volunteer Connection 1781
Johns Hopkins University Hillel 1786
Levindale Hebrew Geriatric Center & Hospital 7026
Maryland/Israel Development Center 1794
Pearlstone Conference and Retreat Center 1782
Shemesh 1783
Sinai Hospital of Baltimore 6968
Towson University Hillel 1788
University of Maryland Baltimore County Hillel 1791
University of Maryland College Park Hillel 1792
Baltimore Child Abuse Center 2410
Baltimore City Health Department – BaltiMarket 8581
Baltimore Community Action Partnership 22558
Baltimore County Department of Health (Bureau of Health Care Access) 8584
Beloved Community Services Corporation 1778
Big Brothers Big Sisters of the Central Chesapeake 2442
Bon Secours Community Works 49461
Boys & Girls Clubs of Annapolis & Anne Arundel County 144
Boys & Girls Clubs of Harford County 1814
Boys & Girls Clubs of Westminster 4849
Bridges to Housing Stability 2864
Camp Farthest Out (Camp Empowerment) 1795
This list includes FY 2016 United Way of Central Maryland funding recipients, including United Way’s Family Stability Programs and Charter Members. This list also includes FY 2015 Community Response Grants recipients and Maryland Unites Fund recipients.
*Charter Members
www.uwcm.org/communitypartners(OVER)
COMMUNITY PARTNERS
2-1-1 Maryland United Way Helpline 899
United Way’s Health Programs 4743
United Way’s Financial Stability Programs 3338
United Way’s Education Programs 6381
Community Partnership of Anne Arundel County 7686
Community Partnership of Baltimore City 7602
Community Partnership of Baltimore County 7612
Community Partnership of Carroll County 7687
Community Partnership of Harford County 5756
Community Partnership of Howard County 3709
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United Way of Central Maryland, Inc.Main Office and Community Partnership Board of Baltimore City100 South Charles StreetFifth Floor, P.O. Box 1576Baltimore, Maryland 21203-1576P 410.547.8000 F 410.547.8289www.uwcm.orgwww.uwcm.org/baltimorecity
Community Partnership of Anne Arundel County6700 Alexander Bell Drive, Suite 405Columbia, Maryland 21046P 443.276.4949 F 443.319.8180www.uwcm.org/annearundel
Community Partnership of Baltimore CountyP.O. Box 1576Baltimore, Maryland 21203-1576P 410.895.1510 F 410.547.5640www.uwcm.org/baltimore
Community Partnership of Carroll CountyP.O. Box 2047Westminster, Maryland 21158P 410.840.2837 F 410.848.2436www.uwcm.org/carroll
Community Partnership of Harford County108 South Bond Street, Second Floor P.O. Box 1011Bel Air, Maryland 21014-7011P 410.879.6453 F 410.420.1461www.uwcm.org/harford
Community Partnership of Howard County6700 Alexander Bell Drive, Suite 405Columbia, Maryland 21046P 443.276.4949 F 443.319.8180www.uwcm.org/howard
09/29/2015 (SM)
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