Unity Identity ProjectAT&T Connect Call

July 14, 2011

Agenda

• Welcome and Prayer • Branding Updates:

• New Group Launching • Toolkit Update• New Logos Being Emailed• Print Service Bureau• Web Service Bureau

• Sharing Ideas Cultural Creatives: Paul Ray• Next Steps• Closing in Prayer

Prayer

 If you keep your vision high and,

through your spiritual faith, take hold of the divine ideas and ideals that are the very substance

of the good you are seeking,you are bound to succeed in a large

way.

- Myrtle Fillmore from a letter written in 1930

Next Group of Ministries to Launch

Our next branding group is launching on July 25.

Our next call on August 18 will welcome our next group

We will be going over: – the participant toolkit – private resource page – private Facebook page – Attendance not necessary and

you’re welcome to network and encourage the new ministries’ leaders.

Participant Toolkit UpdatedUpdates have been made to: – Identity Program

Components and Implementation (p. 13-15)

– Imagery Guideline Information (p. 29)

– How to Use the Logo (p. 31)– Font Information (p. 33)– Circle Mark Usage (p. 37)

Download your new copy from www.unity.org/testgroup

Updated Logos Emailed in July

• A email with links to your new logo with a larger local designator will be emailed by Monday, July 18.

• New file formats delivered including one for Facebook.

• Find out how to use the new logos formats on page 15 of the Participant Toolkit

• Burn the attached files to a CD • Place in your Participant toolkit• Update files of the old logo with

the new updated versions

Smaller Designator

Larger Designator

Let’s Begin with PrayerPrint Service Bureau Update

Reminder: If you bought the $190 package please remember to order letterhead, envelops, business cards and etc from MiPrintShop.com per your agreement. Items available from MiPrintShop can not re-created.

Let’s Begin with PrayerPrint Service Bureau Update

New Products: Stoles Now Available

Let’s Begin with PrayerPrint Service Bureau Update

New Products Available Soon : Name Tags

Fast, professional look for high-turnover and volunteer crewsPrintable inserts slip in and out as your volunteers changeDurable acrylic construction with metal backing

Print Service Bureau Update

New Items to MiPrintShop: 10 New Postcards

Print Service Bureau Update

Items Now Available on MiPrintShop: Magnets for your bookstore found under “novelty

items”3 ½ x 4”Found in Novelty Items

Let’s Begin with PrayerWeb Service Bureau Update

• Conducted our Survey, May 2011 • Results (end of May) indicated number of ministries

willing to participate was below the number desired by the vendor.

• Got word during convention that the vendor would be willing to begin work with that number of ministries.

• We’ve reviewed the contract and sent it back to the vendor and we talked this morning and all looks good.

• Next step is to complete contract with vendor, Unity Worldwide Ministries Leadership and have it reviewed by our legal counsel.

Cultural CreativesCultural Creativesand Unity Church Outreachand Unity Church Outreach

Paul H. RayPaul H. RayWisdom UniversityWisdom University

State of the World ForumState of the World Forumpaulhray@gmail.compaulhray@gmail.com

A Change of Eras:A Change of Eras:The Culture Wars 60 Years AgoThe Culture Wars 60 Years Ago

•• Secular, materialistSecular, materialist•• The big cityThe big city•• Hip, up to dateHip, up to date•• Style & efficiencyStyle & efficiency•• Cary GrantCary Grant•• Lauren Lauren BacallBacall

50%TRADITIONALS50%TRADITIONALS•• Conservative, piousConservative, pious•• Small town, countrySmall town, country•• Square, out of dateSquare, out of date•• Character, reliabilityCharacter, reliability•• Jimmy StewartJimmy Stewart•• June AllysonJune Allyson

50% MODERNS50% MODERNS

A Change of ErasA Change of Eras3 Subcultures 3 Subcultures (U.S., 2008)(U.S., 2008)

• • Traditionals 15.4%Traditionals 15.4%• • Moderns 39.7%Moderns 39.7%

• • Cultural Creatives 34.9%Cultural Creatives 34.9% * * Core Group CCs 16.2%Core Group CCs 16.2% * Green-only CCs * Green-only CCs 18.7% 18.7% Total: 100%Total: 100%

• • Transitionals 10.1%Transitionals 10.1%

• VALUES:• Love Nature

• VALUES: Deeply Concerned About Its Destruction

• VALUES: Relationships Altruism

• VALUES:• Women’s Issues

• Spirituality

• VALUES: Peace Movement & Anti-War

Anti-Globalization

• VALUES: Reject

Materialism,Getting and

Spending

• VALUES: Social

• Justice,• Social

• Responsibility

VALUES: Spirituality, Personal Growth

• VALUES: • Linking

Personal and Planetary

• +• Elders and

Generations • to Come

You want the Core Group of You want the Core Group of Cultural Creatives Cultural Creatives

• Opinion Leaders are:Opinion Leaders are:• Network Hubs = Network Hubs = links to lots of otherslinks to lots of others• Centers of word of mouth = Centers of word of mouth = tellers of tellers of

stories, shapers of opinion in networks, stories, shapers of opinion in networks, resources for new ideas and innovationsresources for new ideas and innovations

• Core CCs also Core CCs also read/write books/articles and read/write books/articles and are active in their communitiesare active in their communities

Core Group of Cultural Creatives Core Group of Cultural Creatives • Can create a tipping point for a wave of Can create a tipping point for a wave of

cultural change: because of knowledge of cultural change: because of knowledge of the New Social Movementsthe New Social Movements

• More spiritual and personal development-More spiritual and personal development-oriented than the Green-only CCsoriented than the Green-only CCs

• Core CCs are 32 million adults + at least Core CCs are 32 million adults + at least 10 million kids10 million kids

• Concentrated in innovative citiesConcentrated in innovative cities

Core Group of Cultural Creatives Core Group of Cultural Creatives • DO NOT THINK ABOUT THEM IN SALES, DO NOT THINK ABOUT THEM IN SALES,

MARKETING OR BRANDING TERMS !!MARKETING OR BRANDING TERMS !!• They’re allergic to ads and being sold toThey’re allergic to ads and being sold to• And it’s the wrong model of their decision:And it’s the wrong model of their decision:• Choosing a church is:Choosing a church is:

– Consequential for their life, Consequential for their life, – Loaded with values and meanings, Loaded with values and meanings, – Has lots of memories, good and badHas lots of memories, good and bad

Core Group of Cultural Creatives Core Group of Cultural Creatives • Choosing a church is a rare event:Choosing a church is a rare event:

– There may only be a few times in people’s lives There may only be a few times in people’s lives when they are open to the kind of change a when they are open to the kind of change a new church represents. new church represents.

– And you need to be there with a personal And you need to be there with a personal contact when those times enter their lives.contact when those times enter their lives.

– And you had better engage them at a deep and And you had better engage them at a deep and meaningful level that fits the degree of meaningful level that fits the degree of maturation they have thenmaturation they have then

Core Group of Cultural Creatives Core Group of Cultural Creatives • Choosing a church may be a life transition:Choosing a church may be a life transition:• When they have their children, or when When they have their children, or when

children get to their teen years, or when the children get to their teen years, or when the children have left homechildren have left home

• When they move to a new townWhen they move to a new town• When they get married or divorcedWhen they get married or divorced• When they recover from a major illnessWhen they recover from a major illness• When they get a job or retireWhen they get a job or retire

When Ready for Outreach? When Ready for Outreach? • Most people don’t “get it” if approached Most people don’t “get it” if approached

when they are not mature enough for a more when they are not mature enough for a more spiritual/personal dev’t messagespiritual/personal dev’t message

• 20’s tend to be too young, immature20’s tend to be too young, immature• 30’s tend to be child-rearing and community-30’s tend to be child-rearing and community-

forming, but some women do ‘get it’ thenforming, but some women do ‘get it’ then• 40’s and 50’s are better40’s and 50’s are better• 60’s and 70’s are mostly too late60’s and 70’s are mostly too late

CCs Want Personalized Outreach CCs Want Personalized Outreach • Personal contact is more engaging than Personal contact is more engaging than

media contact. media contact. This is a deeper subjectThis is a deeper subject• Online contact is okay, if followed by face to Online contact is okay, if followed by face to

face contact. face contact. Face to face is more efficient for Face to face is more efficient for getting the people you wantgetting the people you want

• Coming with friends to a low-commitment, Coming with friends to a low-commitment, yet value-laden small group meeting is goodyet value-laden small group meeting is good

• Ask members to show commitment: coming Ask members to show commitment: coming to small group ministries, bringing friendsto small group ministries, bringing friends

How Do CCs Want Outreach? How Do CCs Want Outreach? • Create events & occasions where CCs already Create events & occasions where CCs already

tend to congregate: yoga centers, natural tend to congregate: yoga centers, natural food stores, alternative health care. But also food stores, alternative health care. But also CCs topics online and in social mediaCCs topics online and in social media

• Shift online contacts to face to face quickly. Shift online contacts to face to face quickly. Meetup.com will work well if you have real Meetup.com will work well if you have real meeting organizers. Conversation café meeting organizers. Conversation café formats work well in some regionsformats work well in some regions

• Stay away from formula-driven meetings and Stay away from formula-driven meetings and ones that sell professional servicesones that sell professional services

How Do CCs Want Outreach? How Do CCs Want Outreach? • Authenticity is your most important assetAuthenticity is your most important asset• – – Cultural Creatives insist on itCultural Creatives insist on it• Stay with meaningful, values-laden Stay with meaningful, values-laden

conversations i.e., about what is most conversations i.e., about what is most important in life, both online & face to faceimportant in life, both online & face to face

• Unity ministers should be recognized as Unity ministers should be recognized as posing the most meaningful questions online posing the most meaningful questions online & small groups, including controversial ones& small groups, including controversial ones

How Do CCs Want Outreach? How Do CCs Want Outreach? • Small group ministries:Small group ministries:• The ones with the deepest, most authentic The ones with the deepest, most authentic

discussions are the ones to invite CCs todiscussions are the ones to invite CCs to• For the hottest issues & most meaningful life For the hottest issues & most meaningful life

questions in the congregation, use mythic questions in the congregation, use mythic stories and comparisons to other culturesstories and comparisons to other cultures

• CCs are drawn to serious discussions others CCs are drawn to serious discussions others shun. CCs women have sensitivity to when it’s shun. CCs women have sensitivity to when it’s getting edgy, as in women’s groups.getting edgy, as in women’s groups.

How Do CCs Want Outreach? How Do CCs Want Outreach? • What can improve on testimonials?What can improve on testimonials?• They want to hear stories and experiences They want to hear stories and experiences

from friends and associatesfrom friends and associates• They want shared values, community AND They want shared values, community AND

personal developmentpersonal development• They are interested in spiritual experiencesThey are interested in spiritual experiences• They’ll want to hear about an inwardly richer They’ll want to hear about an inwardly richer

life, not a materially richer life*life, not a materially richer life*– prosperity gospel sounds fake to themprosperity gospel sounds fake to them

Core CCs Reject Modern Core CCs Reject Modern Materialist Belief PatternsMaterialist Belief Patterns

• Discriminating audience, Discriminating audience, reject reject the parts of the parts of New Thought with “think & grow rich” New Thought with “think & grow rich” prosperity gospel. That 1890s-1930s stuff is prosperity gospel. That 1890s-1930s stuff is precisely precisely what the Core CCs left behind.what the Core CCs left behind.

• They want “inner abundance” They want “inner abundance” with with social and social and ecological responsibility ecological responsibility and and engagement.engagement.

• They They all all believe in personal development believe in personal development over their entire lifetimeover their entire lifetime

Next Steps

Next call August 18—We will be welcome our next test group

September call is on the 8—This is World Day of Prayer, just have one member from your team on the call. They can share info with the rest of yourteam.

If you have ideas of topics that you’d like discussed during this call please email Kristen at Kris@unity.org.

Close in Prayer

Thanks you for your input and participation. We love you, bless you and we behold the Christ in you.