Univeristà La SapienzaLaurea Magistrale Ingegneria Informatica
Seminario Beyond Green:
1© Copyright 2009 EMC Corporation. All rights reserved.
Franco MartinoEMC Consulting Manager
21 May 2010
Seminario Beyond Green: EMC and Energy Efficient IT
EMC’s Broad Product and Solutions Portfolio
SearchCollaboration
ProcessMgt
ESX Server Self-tuning
SAN & FileVirtualization
Deduplication
Content Mgmtand ArchivingContent Mgmtand Archiving StorageStorage
Document Mgt SATA Drives
Object
Multi-PetabyteScalevCloud
Website Mgt
Input / Capture
DigitalAssets
EmailArchivingOutput /
Delivery
CompliantArchiving
Backupto Disk
VirtualProvisioning
Replication
BusinessContinuity
Flash Drives
Tiering
2© Copyright 2009 EMC Corporation. All rights reserved.
DistributedResourceScheduler
ESX Server
SiteRecoveryManager
GeographicallyDispersed Platform
Self-tuning
UnifiedResource
Management
SecurIDAuthentication
UnifiedSecurity
VMwareVMware
InformationSecurity
InformationSecurity
CloudCloud
GlobalServicesGlobalServices
Governance, RiskCompliance
Problem resolution &escalation management
TechnologyImplementation
Services
Maintenance &Support Services
VirtualizedIT Stack
EMC Consulting
ObjectOriented
UnifiedInformation
ManagementvClient (VirtualDesktop
Infrastructure)
Virtual DataCenter OS
Security Information& Event Management
Encryption &Key Management
Data Loss Prevention
Identity Protection& Verification
Consolidation
Reduce Cost Reduce Risk
EMC Infrastructure Consulting
3© Copyright 2009 EMC Corporation. All rights reserved.
Consolidation
& Efficiency
Virtualization
Operational Efficiency
Security
Compliance
Data Protection
Environmental Policy
Environmental Commitment
EMC recognizes its environmental responsibilities to
4© Copyright 2009 EMC Corporation. All rights reserved.
Climate Change and Energy Conservation Programs
Regulatory Compliance
Manufacturing and Supply Chain Sustainability Management
Recycling and Waste Reduction Programs
Water Conservation Design for Environment
EMC recognizes its environmental responsibilities to shareholders, employees, customers and the public and is committed to continuous improvement of our
environmental management systems
Climate Change Initiatives
U.S. Environmental Protection Agency (EPA) Climate Leaders Program – Greenhouse gas (GHG) reduction 8% below 2005 levels by 2012
Cork, Ireland plant: Irish EPA GHG reduction program
5© Copyright 2009 EMC Corporation. All rights reserved.
Cork, Ireland plant: Irish EPA GHG reduction program – 10% under annual allowance
EPA Carbon Disclosure Project Participant: “Best in Class” recognition
UN Global Alliance for ICT & Development (GAID) member– Providing financial and technical support to utilize information technology for
acceleration of economic development and environmental programs
Beyond Green: EMC and Efficient IT
CollaborationCustomers, IT vendors, consultants
Proven practicesIT design, deployment and operation
6© Copyright 2009 EMC Corporation. All rights reserved.
IT design, deployment and operation
Infrastructure efficiencyCurrent technology achieving cost savings, business objectives and future flexibility
Environmental impacts Minimized
The Digital Universe is Rapidly Expanding
2,000
2,500
DVDRFID
Digital TVMP3 players
2,502Exabytes
5-FOLDGrowth in 4 YEARS
42 Million X information in all books ever written
7© Copyright 2009 EMC Corporation. All rights reserved.
0
1,000
1,500
2008 2009 2010 2011 2012
MP3 playersDigital cameras
Camera phones, VoIPMedical imaging, Laptops,
Data center applications, GamesSatellite images, GPS, ATMs, Scanners
Sensors, Digital radio, DLP theaters, TelematicsPeer-to-peer, Email, Instant messaging, Videoconferencing,
CAD/CAM, Toys, Industrial machines, Security systems, Appliances
486Exabytes
Source: IDC Digital Universe White Paper, Sponsored by EMC, May 2009
500
Ex
ab
yte
s
Data Center Energy Use is DoublingIT efficiency and energy savings go hand in hand
60
80
100
120
140
An
nu
al
Ele
ctr
icit
y U
se
(bil
lio
n k
Wh
/year
Historical energy use
8© Copyright 2009 EMC Corporation. All rights reserved.
IT energy use has doubled since 2000 and will likely double again by 2011
Energy operating costs will soon exceed the cost of purchase for servers
Existing conservation technologies can reduce consumption to 2002 levels
Comparison of Projected Electricity Use, 2007 to 2011
Source: EPA report to Congress, 2007
0
20
40
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
An
nu
al
Ele
ctr
icit
y U
se
(bil
lio
n k
Wh
/year
State of the art scenario
Data Center Components
Infrastructure
What are the main infrastructural components? Applications
Server
ElectricGenerator
WANCablingIT
IT
IT
9© Copyright 2009 EMC Corporation. All rights reserved.
LAN
Storage
UPSCooling
UnitsSAN
IT
ITIT
IT Assets are Poorly Used
Typical IT Utilization Rates
Servers: 5–15%
Direct-attach storage: 20–40%
Typical Data Utilization Rates
10© Copyright 2009 EMC Corporation. All rights reserved.
Typical Data Utilization Rates
As much as 70% of file data is never accessed
Sources: VMware, Microsoft, EMC
Data Center Efficiency Strategies
CONSOLIDATE
A Systems Approach to IT Efficiency
11© Copyright 2009 EMC Corporation. All rights reserved.
OPTIMIZE
AUTOMATE
Efficient IT & Maximum ROI
Technology & Solutions =
Experience & Best Practices +
Assessment & Strategy +
Consolidation (2:1 savings) Power, Cooling and
Practical Approaches to Efficient IT
12© Copyright 2009 EMC Corporation. All rights reserved.
Tiered Storage (-25 % TCO)
Dedupe (up to 98% reduction)
Software and Process Automation (-30% TCO)
Opportunities for efficiency improvements AND lower total cost of ownership
CO
ST
TIME
Space Reductions
Exceeding 50%
Virtualization (10:1 to 15:1)
Increase IT Utilization
Consolidation
Efficient IT: A Systems Approach to Functionality and ProcessImprove efficiency and reduce energy consumption
Reduce IT Capacity
Compression
Increase IT Utilization
Consolidation
Reduce IT Capacity
Compression
Server virtualization
Document management
File virtualization
13© Copyright 2009 EMC Corporation. All rights reserved.
Consolidation
Tiering
Automated data movement
Virtual LUNs
Large capacity drives
Disk Spin-down
Compression
Deduplication
Archiving
Application efficiencies
Legacy systems reduction
Consolidation
Tiering
Automated data movement
Virtual LUNs
Large capacity drives
Disk Spin-down
Compression
Deduplication
Archiving
Application efficiencies
Legacy systems reduction
File virtualization
Data tiering software
Resource management
Thin provisioning
Flash disk
Automated discovery
High performanceflash drives
Adaptivecooling
EMC: Leading New Standards of Efficiency
Power Supply
Power Supply
Virtual Provisioning
14© Copyright 2009 EMC Corporation. All rights reserved.
flash drives
LP SATA drives
Spin down
= Energyefficiency
= Capacityoptimization
And new business practices . . .
Comprehensive Transformation SavingsCorporate Express
Technology and strategies
Consulting—analysis, planning and implementation of IT strategy
Server virtualization
Storage area network, tiering, and management
Disk Library and data deduplication
Before After
Servers 200 16
Storage 50 TB DAS 20 TB SAN
Network 600 ports 64 ports
Backups 2 TB 200 GB
20 server racks 2 server racks
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Disk Library and data deduplication
Data replication and simplified disaster recovery
Impacts
70-80% reduction on data center space, power, cooling
40% reduction of server TCO
70% improved server utilization
52% reduction in required storage capacity
Tape eliminated
Facilities20 server racks100 KVA power
2 server racks10 KVA power
VMware
EMC Internal IT Transformation Snapshot
Technology and Strategies
Executive support of IT strategy
Server virtualization
SAN consolidation and tiering
Cooling and airflow improvements
Tiered data centers
Before After
Servers 1,252 250*
Server racks 60 24*
Storage utilization 50% 69% (+38%)
SAN fabrics 63 12
Storage systems 205 104
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*Phase one virtualization
Tiered data centers
Impacts
$10M reduction in data center space, power, cooling (five years)
$80M infrastructure cost avoided
Reduced 59,821,624 lbs CO2
$30M data center upgrade delayed four years
Tape reduced $1M/year to $25k/year
Half the number of storage systems and triple the capacity
Storage systems 205 104
VMware
EMC Tiered Storage Options
SOFTWARE-BASED TIERING CAPABILITIES
Qualityof ServiceManagement
CachePartitioning
Virtual LUNTechnology
ControlCenterSymmetrixOptimizer
Advancedfunctionalityto optimizestorage tiering
VirtualProvisioning
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PLATFORM-BASED TIERING CAPABILITIES
Tier 2
Tier 1
Tier 2
Tier 1
Best of-breedstorage systemsand technology
Tier 0 Tier 0
Tier 2
Tier 1
Tier 0
Today: Energy-Efficient Storage Design1 TB data on different capacity/performance drives
94%
87%
6,096 kWh/yr
18© Copyright 2009 EMC Corporation. All rights reserved.
787 kWh/yr
1,434 kWh/yr
3,048 kWh/yr
73%
50%
393 kWh/yr
CONSUME LESS ENERGY BY CAPACITY
15K73 GB
15K146 GB
10K300 GB
7.2K500 GB
7.2K 1 TB
Today: Energy-Efficient Storage Design1 TB data on different capacity/performance drives
94%
87%
6,096 kWh/yr
38%Less
Energy
19© Copyright 2009 EMC Corporation. All rights reserved.
787 kWh/yr
1,434 kWh/yr
3,048 kWh/yr
73%
50%
393 kWh/yr
CONSUME LESS ENERGY BY CAPACITY
15K73 GB
15K146 GB
10K300 GB
7.2K500 GB
7.2K 1 TB200 – 400 GBFlash drive
3,790 kWh/yr
30xIOPS
Energy
CONSUME LESS ENERGY BY IOPS
EMC Power Calculator
20© Copyright 2009 EMC Corporation. All rights reserved.
-62%
Lower Costs and Optimize Service Levels
17%
8 200 GB Flash drives
38 percent more drive IOPSAnd more aligned with workloads
17 percent lower storage costsAnd reduced maintenance and software costs
21© Copyright 2009 EMC Corporation. All rights reserved.
65 TB
528 146 GB15K Fibre
Channel drives
65 TB
104 400 GB 10K Fibre
Channel drives
Flash drives
32 1 TB SATA drives
Acq
uis
itio
n $
And more aligned with workloads
384 fewer drives144 Flash drives plus Fibre Channel drives plus SATA drives versus 528 Fibre Channel drives
32 percent less power and coolingAnd more efficient use of space
EMC Energy Efficiency Service
Review current data center strategy
Baseline your current and future needs– Servers, storage, floor space
– Power and cooling
– Facility systems
Analyze and consider your alternatives
CONSOLIDATE
OPTIMIZE
AUTOMATE
22© Copyright 2009 EMC Corporation. All rights reserved.
Analyze and consider your alternatives– Power, thermal, and cooling efficiency
– Server virtualization and storage optimization to reduce power
– Three year “business as usual” (BAU) costs compared to the three-year “optimized” costs
Update your enterprise data center strategy
Create your efficiency roadmap – Improvements and phasing to avoid cost and gain energy benefits
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2006 2008 2010 2012 2014 2016
Estimated Infrastructure Run Rate
Units / kW / Tons
0
5,000
10,000
15,000
20,000
25,000
Footprintsq. f t.
Equipment (Units) Power (kW) Cooling (Tons) Footprint (sq. ft.)
$
$
$
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
"K$
"
Cost BAU $708 $1,410 $2,107 $4,226
Cost Optimized $278 $560 $840 $1,678
Savings $430 $850 $1,267 $2,548
Year 1 Year 2 Year 3 Total
$
Archive inactive data
Classify and tier
Storage Consolidation and Tiering Yield Efficiency
RemoteVolumes
Virtualize servers
VMware VMware
23© Copyright 2009 EMC Corporation. All rights reserved.
ArchiveData
BackupData
Archive inactive data
Streamline backups
Eliminate redundant data
Virtualize storage
ProductionData
Virtualization
Virtual Prov
Arrays
Files
Tier 3
Tier 2
Tier 1
Tier 0
Data Center Efficiency Strategies
CONSOLIDATE
A Systems Approach to IT Efficiency
24© Copyright 2009 EMC Corporation. All rights reserved.
OPTIMIZE
AUTOMATE
