UNIVERSAL BANKING

PROJECT TOPIC: - HSBC BANK (Hongkong and Shanghai Banking Corporation)

Presented by:- SANJAY

TABLE OF CONTENT

1. introduction about HSBC BANK

2. History of the BANK

3. Background of the HSBC BANK

4. Product & services

5. Conclusion

6. Recommendation

INTRODUTION ABOUT THE BANK

HSBC BANK was founded by hongkong in the year 1865.The founder of hsbc

was Thomas Sutherland.

HSBC Holdings plc is a public limited company incorporated in England and Wales, headquartered in London As of 2008.

It is both the world's largest banking group and the world's largest company according to a composite measure by Forbes magazine.

The group was founded from The Hongkong and Shanghai Banking Corporation, the acronym of which led to the current name.

Today, whilst Hong Kong still continues to be a significant source of income for the group, no single geographical area dominates earnings.

Recent acquisitions and expansion in China are returning HSBC to part of its roots.

HSBC is Europe's biggest bank and has an enormous operational base in Asia and significant lending, investment, and insurance activities around the world.

The company has a global reach and financial fundamentals matched by few other banking or financial multinationals.

HSBC is listed on the London, New York, Hong Kong, Paris and Bermuda Stock Exchanges.

HSBC Bank plc (Public Limited Company) Is subsidiary with HSBC bank of USA, HSBC bank of middle east, HSBC bank of Mexico, HSBC bank of Brazil.

HSBC Bank currently 330000 employees is working as of 2008. And 9500 offices in 85 country.

HISTORY OF HSBC BANK

( Hongkong and Shanghai Banking Corporation )

HSBC first opened for business in Hong Kong on 3 March 1865.

HSBC Holdings was established in 1990 to become the parent company to The Hongkong and Shanghai Banking Corporation in preparation for its purchase of Midland Bank and a change of domicile for the transfer of sovereignty of Hong Kong.

Shares in HSBC Holdings were first listed on the London Stock Exchange and Hong Kong Stock Exchange in 1991.

The acquisition of Midland Bank giving HSBC a substantial presence in the UK was completed in 1992 and the headquarters of HSBC Holdings moved from 1 Queens Road Central, Hong Kong to 10 Lower Thames Street, London in 1993.

In 1994 the HSBC Group recognised the increasingly global nature of financial markets, would create the need for a credible global asset management organisation to ensure delivery of the best possible for clients.solutions

HSBC Main Building, located in Hong Kong. HSBC World Headquarters and One Canada Square in London, from the western end of West India Quay.

In May 1999 HSBC embarked on a major acquisition in the United States with the purchase of Republic National Bank of New York for $10.3bn.

Expansion into Continental Europe took place in April 2000 with the acquisition of Crédit Commercial de France, a large French bank for £6.6bn.

In July 2001 HSBC bought Demirbank, an insolvent Turkish bank. Then in August 2002 HSBC acquired Grupo Financiero Bital, SA de CV, Mexico's largest retail bank for $1.1bn.

In November 2002 HSBC expanded in the United States acquiring Household International, a US credit card issuer for £9bn.

Then in September 2003 HSBC bought Polski Kredyt Bank SA of Poland for $7.8m. In October 2003 HSBC bought the Bank of Bermuda for $1.3bn.

In December 2007 HSBC acquired The Chinese Bank in Taiwan.

In May 2008 HSBC acquired IL&FS Investment, an Indian retail broking firm.

BACKGROUND OF THE BANK

In February 2008, HSBC was named the world's most valuable banking brand by The Banker magazine.

The marked fluctuations in securities exchanges around the world relative to its rivals, HSBC is more well known in banking circles.

As of April 2, 2008, according to Forbes magazine, HSBC was the fourth largest bank in the world.

In terms of assets ($2,348.98 billion), the second largest in terms of sales ($146.50 billion), the largest in terms of market value ($180.81 billion).

It was also the most profitable bank in the world with $19.13 billion in net income in 2007 compared to Citigroup's $3.62 billion and Bank of America's $14.98 billion in the same period

HSBC is by far the largest bank both in the United Kingdom and in Hong Kong and prints most of Hong Kong's local currency in its own name.

Since the end of 2005, HSBC has been the largest banking group in the world by Tier 1 capital.

The HSBC Group has a significant presence in each of the world's major financial markets, with the Americas, Asia Pacific and Europe each representing around one third of the business.

HSBC employee working with 9,500 offices in 85 countries, 210,000 shareholders, 330,000 staff and 128 million customers worldwide, HSBC arguably has the most international presence among the world's multinational banking giants.

The HSBC Group operates as a number of local banks around the world. Outlined below are countries which, in 2007, generated the top 20 profit before tax figures.

PRODUCT & SERVICES OFFERED BY HSBC BANK

1. HSBC Premier

HSBC Premier is the group's premium financial services product.

The exact benefits and qualification criteria vary depending on country, but typically require deposits and investments of at least $100,000, £50,000, or €100,000, or a mortgage of at least $500,000 or £250,000.

Customers have a dedicated relationship manager, global 24 hour access to call centres and preferential rates.

2. HSBC Bank International

HSBC Bank International Limited is the offshore banking arm of the HSBC Group, focusing on providing offshore solutions and cross border services to expatriates and migrants.

It provides a full range of multi-currency personal banking services to a range of customer segments, including a full internet banking and telephone banking service.

HSBC Bank International originated from the business started by Midland Bank the building comprises departments such as Premier, Global Funds & Investments, e-Business and a 24 hour 'Direct Banking Centre.

3. HSBC net

HSBC net a global service that caters to local business needs by offering specialised functionality for different regions worldwide.

The system provides access to transaction banking functionality - ranging from payments and cash management to trade services features - as well as to research and analytical content from HSBC. It also includes foreign exchange and money markets trading functionality.

The system is used widely by HSBC's high-end corporate and institutional clients served variously by the bank's global banking and markets, commercial banking and global transaction banking divisions.

HSBCnet is also the brand under which HSBC markets its global e-commerce proposition to its corporate and institutional clients.

4. HSBC Direct

HSBC Direct is an online direct banking operation which attracts customers through high-interest savings accounts and no service charges or minimum account balance requirements. It was first launched in the USA in November 2005 and is now available in Canada,Taiwan and South Korea.

Customer financial services

HSBC splits its business into four distinct groups:

1. Personal financial services

HSBC provides more than 100 million customers worldwide with a full range of personal financial services, including current and savings accounts, mortgage loans, car financing, insurance, credit cards, loans, pensions and investments.

2. Commercial banking

HSBC provides financial services to small, medium-sized and middle-market enterprises. The group has almost 2.5 million of such customers, including sole proprietors, partnerships, clubs and associations, incorporated businesses and publicly quoted companies.

3. Global banking and markets

This customer group provides tailored financial services to corporate and institutional clients. Business lines comprise Global Banking, Global Markets, Global Asset Management, Global Research and Principal Investments.

This division was previously known as Corporate, Investment Banking and Markets.

3. Private banking

HSBC Private Bank is the marketing name for the private banking business conducted by the principal private banking subsidiaries of the HSBC Group worldwide.

HSBC Private Bank, together with HSBC Guyerzeller and the private banking activities of HSBC Trinkaus & Burkhardt, known collectively as Group Private Banking, provides services to high net worth individuals and their families through 93 locations in some 42 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.

As of December 2007, profits before tax were US$1,511 million and combined client assets under management were US$494 billion.

In September 2008, HSBC announced that it would combine its two Swiss private banks under one brand name in 2009, with HSBC Guyerzeller and HSBC Private Bank to be merged into one legal entity, under the newly appointed CEO of HSBC Private Bank, Alexandre Zeller.

ConclusionHSBC is universal bank and the concept of universal banking having retail management, investment banking, wealth management, Insurance, mortgage lending, and fund management all under one roof.

Recommendation

Hsbc is the world local bank and it also keep a strong focus on the services that it offer to customer. And they can do more concerntrate on their business & it will boost their confidence. And also looking for buisness opportunity they have to provide more comfort and ease to the customer as they understand the psychology of bank.