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Design is an iterative process that is seamless and transitions between various phases. Below maps the entire design process, along with a number of tasks that should be conducted and Strategic Technology criteria to be considered.
UNIVERSAL DESIGNERS’ TOOLKIT
Audit and evaluate the improved concept; make sure that it qualifies to all the requirements set by client and
ST criteria. Ensure the design is adaptable to economic, political, social and market trends. Maintain resources,
ensuring the design is viable for the intended audience. Perform audits for major changes and
periodic maintenance. Trial and testing should be carried out on a test audience
that represents the target users, addressing the purpose/intent of the product with their needs and socio-cultural backgrounds. The
design should be refactored as necessary, as this is
crucial feedback.
Implement the finalized concept while
considering how the product will fit with
key marketing strategy.
Internalize results, strategize and plan/ map out overall strategy based
on initial feedback. Manage your momentum; ensure decisions are made quickly so as to keep a steady pace and energy. This is a critical milestone in the
design process; understand how you will induce change through the ST
and to what scale. Visualize solutions further and
begin to address design details. You will need to consider
technological/ material constraints and realign how the ST will overcome
these problems. Ensure engagement and experience
values will be represented while maintaining core
design goals.
Use conceptualization tools. Create concepts, models, and encourage
feedback from your client at early stages. Remove
constraints and be inspired by your research.
Conduct market research. Keep in mind innovation cycles and how competitor’s products or services may impact your design decision.
Market timing is very important; make sure your designed ST is neither too
early or too late on the market and that it has distinctive
features.
Assess your current assets to understand what you need in order to
solve a problem. Designers should realize their strengths and stretch steps, reach out for collaborations/ partnerships
to populate skill sets and create an inventory tracking time, capital, and
hardware/ software. Perform a comprehensive design audit
ensuring relevance and relatability.
Identify the problem and perform extensive research.
Decide on a timeline, deliverables and utilize/ create a design brief. Be sure to understand the history
and track record. Plan how to approach the project and account for changes as
needed.
Envir
onmen
tal S
ustai
nabil
ity
Ethica
l/ Mora
l Acce
ptance
SWOT/ STEEP AnalysisJourney Mapping
Capita
lizatio
n
Value Chain Analysis
Functional Capability
User Relationship
HumanityUsa
bility
Commercial Viability
Competitive Advantage
Innovation Cycle
Fosdick Curve Management
Data Collection
Case Studies
User Analysis
Differentiation
Mind Mapping
In-house critique
BrainstormingMock ups/ Sketching
Displacement
Market Timing
Financial Standing
Feature Richness
Enablement/ Pain Resolution
Design Form
Intended Application
Engagement/ Experience
Value Proposition
Evaluate
Make R
efin
emen
ts
Focu
s Gro
ups
Customer
Co-crea
tion
Assumptio
n Testi
ng
Mat
eria
l Sel
ectio
nsDes
ign D
evelo
pmen
t
Prototype
Review Feedback
Barriers to Entry
Designers should follow along even after the ST has been handed over to other departments/ the end user. They should collaborate and try to provide insight and their informed perspectives even after their ‘role’ has been completed in the process.
Gauging the Innovation cycle and consider how the ST can be either replaced by competitor’s products or overcome by disruptive technology, designers have the ability given their in depth research to consider gaps in the market and propose solutions that can improve on the product/service/experience they designed.
Further Refinements
Learning Launch
If required, designers should be comfortable in revisiting concepts and ensuring they �t the criteria and overall strategy.
If required, after conducting various tests and understanding how the intended audience reacts, thorough audits and re�nements should be done to enhance the design.
Strategic Technology | Fall 2013 | Group Assignment 1Alaa Balkhy, Angie Higdon, Sophia Lu, Reshma Ramrattan, Ali Akbar Sahiwala