UniversiTV

1

Where dreams are born.

They bungled it.In 1989, singer Billy Joel released what became

a very popular song entitled, ‘We Didn't Start

the Fire.’

The lyrics, which is simply a list of names and

events that made headlines starting in 1940,

has a disclaimer for a refrain:

“We didn't start the fire,

It was always burning,

since the world's been turning.”

Well, we’re not buying it.

Today, the world is on the brink of a clash of

civilizations, global warming has started to be-

come palpable, and there’s a war in every cor-

ner of the world.

The country, which was second only to Japan

after the war, is a sorry mess and the economic

laggard in the region. Corruption is part of life,

congress has never been so shameless, more

people are experiencing hunger and the only

hope is in a job elsewhere in the world.

Well, not quite the only hope.

There’s still us. There’s still our idealism and

our dreams and our hopes.

“It’s not your parents’ television.”

UniversiTV is not your parents’ slapstick and

face-slapping channel. Its goal is not high rat-

ings. That is why the channel is brave enough

to focus on a narrow segment of the popula-

tion. Its vision is to tap idealism -- that powerful

force that is alive in you but dissipates as you

grow older. We believe that this idealism, if

harnessed, can be provoked to grow and

bloom instead. It is a currency that we can ef-

fectively utilize for the benefit of others. Far

more powerful than wherewithal is the hunger

of a strong dream. The programming design of

UniversiTV comes from the ache to be of value

to the country.

We think that the magic of media can do more

than sell bars of soap -- it can help this genera-

tion mature better than our parents did, make

less mistakes, affect and infect others more,

survive the broken families we live in, beat the

system, break the cycle, and become the God-

fearing, country-loving leaders the young were

meant to become.

Our motto: Change the world while enjoying

your youth.

Watch, learn, and get

involved in the many

advocacies close to

the heart of the peo-

ple behind Univer-

siTV.

And have fun while

doing good -- lots of

fun. On your channel,

you can display your

talents; air your work,

challenge the world.

It’s your podium. It

will accept your pro-

ductions, pictures, recordings. It is a venue for

you to voice out your thoughts, ideals and con-

cerns, to air those hopes and dreams.

At the same time, it is a channel that broad-

casts all your events: campus activities, school

fairs, even schedules of exams, and other an-

nouncements. It keeps you linked, networked,

informed, up-to-date.

This is what UniversiTV is about.

A television channel for what we believe is The

Better Generation. And we’d like to do our

share in making that a reality. Because this

country, this world, needs better management.

UniversiTV Staff

The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Jef Mendoza or Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557.

U N I V E R S I T V

existing programs

3

U-Minute

WHAT WILL YOU DO WITH YOUR ONE MINUTE?

U-minute goes around campuses and malls and allows students to showcase their talents. They can dance, sing, orate, do a monologue, skateboard, play the violin -- anything. We record these attempts and air them. Some are shy performances, oth-ers are courageous stabs, but there are a few that are hidden treasures.

Re-porma

HOW TO LOOK SPIFFY WITHOUT SPENDING.

A style expert visits different dormitories and give students makeovers. The trans-formation won’t be done inside a salon, no need to shop for new clothes or go to a spa. The stylist will make use of the student’s old stuff in his closet and will help him make do with what he has to improve the his looks.

Indie Sikat

THE FUTURE OF PHILIPPINE FILMS.

Independent and young. The combination that makes for startling and novel work. The film industry will never be the same when these folks start doing films commercially.

Who’s Cool?

THEY’RE THE CAM-PUS GODS.

While they’re campus crushes and idols, these students are really ad-mired for what they do for others. And we don’t take their word for it -- their friends and schoolmates say, “look out, world, here they come.”

Tutor TV

IT’S THEIR HELP DESK ON AIR.

The resident ‘sir’ will give tips and quick tutorials. It is a service provided to the Uni-versiTV audience.

A hotline will be pro-vided for students who need help with their school work. A panel of smart stu-dents will act as the helpdesk and will offer them solutions or quick tutorials. Ques-tions that translate well to TV will be taped and aired.

A much-loved out-of-the-box

program!

Programs within a program, and all of them

dedicated to the concerns and interests of

students. Chopsuey is a 2-hour show flexible

enough to feature informative, entertaining

and exciting shorts about fashion, food,

school concerns, girls and boys.

And we’re coming up with more!

EXI

STI

NG

PR

OG

RA

MS


U N I V E R S I T V

4

existing programs

Future Finder

Finding jobs for its viewers.

Probably the worst thing to happen to a student is finishing years of school to join the ranks of the unemployed. So finding jobs for students is part of our vision.

The program provides the latest job offer-ings hot off the HR departments of top companies. We have just recently redes-

igned it to focus on entry-level opportunities for fresh

graduates and for the out-of-school youth.

The vision is to have peo-ple regard the station as the reliable source of in-

formation about jobs and career.

What they need to know

Helpful programs for the college crowd.

Skedmo

It’s a calendar of what's hap-pening during the day and within the week.

An update on arts, fashion, events, mall sales, rallies, gigs, concerts, exhibits, mov-ies, etc.

Each episode prepares viewers with information of what is happening in the metropo-lis during the day and the week ahead.

Students give their events a boost by having us announce them to the public. Whether they’re simple parties, sales, class reunions, tiangge, home-comings, or whatever, they broadcast it to friends and family on Skedmo.

EXI

STI

NG

PR

OG

RA

MS


U N I V E R S I T V

existing programs

5

Honest TV Shopping

Infomercials with credible products.

In a world of scams and fakes, here’s a breath of fresh air! HTVS isn’t your typical home TV shopping program. It doesn’t carry false claims or exaggerations, magical potions, breast enhancers, ad nauseam.

The program showcases only high quality products and services, in-cluding health and beauty products, gadg-ets, home fixtures, and many others. ‘Honest!’

Mall Diva

A PhD in Malling.

It’s all about a shopping connoisseur going about a series of malls, discovering finds and hidden treasures. It is a 30-minute pro-gram for all mall announcements: what’s showing, what’s on sale, etc. It provides a light review of bargains, sales, products, events, etc.

UniversiTV’s Mall Diva, Tracy Abad, hap-pens to be the topic of internet groups, a DJ

on radio, and the crush of the UAAP.

The ‘Allowance Audience’

Living on a budget, they need to know about

the clout of cash and how not to fritter it

away.

EXI

STI

NG

PR

OG

RA

MS


U N I V E R S I T V

6

existing programs

Sino Ako?

Questions of a generation.

Now on its third series, ‘Sino Ako?’ is a very simple stab at helping Filipinos understand Filipino-ness --

quirks, warts, idiosyncra-cies, charm, peculiarities. A common reaction to Gi-noong Ed’s responses to questions like, “Bakit lag-ing may naiiwan na piraso pag tayo ay kumakain?”, “Saan nag-uugat ang pagiging matapang ng mga Batangueño?” or “Bakit tayo nagmamano?” is pal-

pable swelling of pride. The Filipino is an endearing and unique race.

“Bakit... kabisado ni Ginoong Ed

ang ugali ng Pilipino?”

The most popular program airing on Univer-

siTV isn’t a even a full-length program.

EXI

STI

NG

PR

OG

RA

MS

A few of the questions:

•Saan nag-uugat ang pagiging matapang ng mga Batangueño?

•Bakit marami tayong mga squat-ters?

•Bakit nagmamano ang mga Pili-pino?

•Bakit ang Pilipino, ang tawag sa lahat ng nakatatanda, kuya o ate?

•Bakit ang haba-haba ng lamayan sa Pilipinas?

•Bakit maraming Pilipino, gina-gamit ang kalye para sa party?

•Bakit pag may nais pumasok sa bahay, nagsasabi ng "tao po"?

•Bakit hindi tayo marunong mag-salita ng Spanish?

•Bakit pag kumakain ang Pilipino, laging natitira ang huling piraso?

•Bakit ang Pilipino, kaladkarin? Sumasama kahit saan?

•Saan nagmula ang ugaling nagbabalot ng pagkain pag may-roong handaan?

•Bakit pag may fiesta, kahit hindi ka kilala, welcome ka?

•Bakit ang Pilipino, itinatago ang pagiging Pilipino pag nasa ibang bansa?

•Bakit marami sa atin, kastila ang apelyido?


U N I V E R S I T V

existing programs

7

EXI

STI

NG

PR

OG

RA

MS

It’s been six seasons of problems.

We’re here to listen.

Lifeguide

A counseling program

that helps students -- and

parents -- solve or manage

problems -- help them get

past the difficult episodes

quickly and smoothly. What-

ever problem they have, they

can call and ask for an ap-

pointment, and the LifeGuides

are there to help.

The program is a very

warm and inviting place

where the young can run to

for comfort and guidance.

From the charming “how do I

get noticed by this girl?” to the

gripping “Help me. I am

about to kill myself.” Lifeguide

is the easiest program to pro-

duce, and the most difficult

program to produce. Easy be-

cause all it takes is a phone, a

camera and the ears of Gema

and Elisa.

Difficult because the heart

is involved in the lis-

tening process, and

listening to problem

after problem after

problem takes a toll

on the health of the

Lifeguides.

But it’s been

worth it.

An appointment with the

Lifeguides is the most re-

quested item from Univer-

siTV’s viewers.

“Move on lang ng move on. This, too, shall pass.”

Lifeguide Credo

Lifeguides Elisa and Gema with the people who produce the show.

The UniversiTV Channel offers a uniquely focused environment where advertisers can present their messages with clarity and impact. For information on advertising and branded content opportunities, contact Geraldine Gochuico through SMS 09276820043 or the UniversiTV landline: 892-9557.

U N I V E R S I T V

8

existing programs

EXI

STI

NG

PR

OG

RA

MS

How to survive hopelessness, poverty, drug addiction, sex-ual abuse.

U-Turn

Stories about students gone

bad -- and how they made it

back from the brink. It’s a

program not just about dark

pasts, but about really flat-out

bleak, hopeless episodes.

The show features success-

ful people describe those

“Goodbye,

Cruel World”

moments.

Donita Rose, a

U-turned ce-

lebrity, hosts

this popular and inspiring

program.

Watch big names like Rica

Peralejo and Donita herself

tell you about the dark epi-

sodes in the lives and how

managed to free themselves

from the clutches of the dark

side and go on to live success-

ful lives.

It’s all about Before-and-Afters.

A few of the many who have shared their stories on the program.


U N I V E R S I T V

9

What’s Ur Cause?

A SOAPBOX FOR STU-DENTS

Everybody needs airtime -- to air one’s aches and con-cerns, university level, local or national.

Well, here it is: a program where students with causes and advocacies are given the time to espouse and dis-cuss them in public and all over the country.

Student clubs, foundations and non-governmental or-ganizations will find that the program will welcome them warmly. While we may not agree with all they espouse, UniversiTV will give them the time to say it.

Dream Maker

REAL ENCOUNTERS WITH THE HOPELESS

A program that encourages people not let go of their dreams, and to remain op-timistic. An inter-agency committee of private and government bodies will gather to discuss what they can do for the chosen youth of a particular episode. The Department of Health can recommend services for the health of the family of the subject, for instance. The Department of Education or TESDA can offer solutions. All addressing the specific set of conditions that pre-vent the subject from mov-ing forward.

Miracles Happen

DISSECTING THE INEX-PLICABLE

Real experiences of people who have confronted debili-tating medical conditions, and who have been healed miraculously, viewers are provided with objective and scientific proof that God indeed still works today.

Each episode features com-pelling accounts of these patients. Relatives and medical personnel will be interviewed to provide con-text and credibility. The program will dissect the condition of the patient and the healing.

Change Agents

LAST CHANCE FOR CHANGE

If a delinquent lad won’t listen to priest, parent or teacher, maybe he’ll listen to someone who’s been where he’s headed.

Bad eggs, black sheep -- the young recidivists of society -- are given special previews of their future. The program brings them to special heart-to-heart encounters with senior reformed criminals.

A boy apprehended by the police for pushing drugs is first brought by the pro-gram’s host to a former druglord, for instance. His reaction to the meeting can grant him leniency from the police.


Like any school, UniversiTV grows in subject matter.Today, tackling more causes and advo-cacies, helping the needy and the hope-less.U

PC

OM

ING

PR

OG

RA

MS

U N I V E R S I T V

10

advertising

After one year of airing, the channel

has gained the acceptance and viewership

of the intended audience. A recent survey

of students of 20 schools shows that 60% of

the respondents eagerly watch the station.

As of last month, forty (40) colleges and

universities have adopted UniversiTV as

their media partner.

A majority have signed memoranda of

agreement that commit them to allow Uni-

versiTV access, accommodation and wel-

come that is legitimate, official and warm.

These agreements permit us to market

products and services directly to students,

normally disallowed to advertisers. In the

words of a PLDT marketing executive,

“If you need to talk to students, you need to

talk to UniversiTV.”

The schools

love Univer-

siTV.


AD

VE

RTI

SIN

G

One and a half year

achievement: Official

school acceptance that

is “legitimate, warm and

welcome.”

Officially Accredited School Partners of UniversiTV

Ateneo de Manila University De La Salle UniversityUniversity of the Philippines Diliman University of the Philippines ManilaFar Eastern University Assumption CollegeMapua Institute of Technology Letran CollegeAssumption College Miriam CollegeSt. Scholastica’s College Holy SpiritPolytechnic University of the Philippines Lyceum of the PhilippinesOlivarez College AMA UniversityJose Rizal University Philippine School of Business AdministrationUniversity of the Philippines CMC University of the Philippines Los BañosUniversity of Santo Tomas National University of the PhilippinesFEU Institute of Accounts Business and Finance FEU Institute of Architecture and Fine ArtsFEU Institute of Arts and Sciences FEU Institute of EducationFEU Institute of Graduate Studies FEU Institute of LawFEU Institute of Nursing FEU General Education CurriculumDe La Salle Canlubang Philippine Christian UniversityInformatics Asia Pacific CollegeAsian Summit College St. Claire CollegePerpetual Help College of Manila San Beda CollegeAMA San Juan Central Colleges of the PhilippinesAsia Pacific College Cosmopoint Institute of Technology (CIT)Saint Clare College And countingSt. Paul College Manila

U N I V E R S I T V

11

No other station embraces them like

UniversiTV.

The channel airs their views and con-

cerns, promotes their activities, voices out

their advocacies.

No other station is as welcome to cover

their events and concerts.The stu-

dentslove

Univer-siTV.


AD

VE

RTI

SIN

G

School organizations

enjoy the association

with UniversiTV.

List of UniversiTV-accredited Student Organizations

UP Community Broadcasters Society UP Circle of Entrepreneurs

((amp)) -musical organization of Ateneo Pi Sigma Fraternity (UP Diliman)

PCU Student Government UST Varsitarian

Ateneo Musicians Pool Ateneo ORSEM

UST Tomcat PUP Dance Troupe

Entrepreneurs Society of Letran Letran Deans Listers Society

Letran Community Volunteers Letran Debate Society

Letran Integrated Media Organization Letran Information Technology Society

Letran Junior Financial Executives Letran Juniro Philippine Institute of Accountants

Letran Management Society Teatro de Letran

Letran SOSYAL Council of Presidents (National Chapter)

Sine Informatics Central Colleges of the Philippines Arnis Club

UP Association of Civil Engineers Asia Pacific College Debate Society

UP Sigma Delta Pi Sorority Asia Pacific College Engineering Society

UP Outdoor Recreation Group Asia Pacific College Math Society

UP Chemical Engineering Society UST Communication Arts Student Association

UP Sigma Alpha Nu Sorority UPLB Junior Executive Society

U N I V E R S I T V

12

advertising

The Station is attractive to organizations and companies needing the attention of students.


AD

VE

RTI

SIN

G

Organizations and

companies that have

sought participation.

Advertisers

PETRON

PLDT

WYETH

MCDONALDS

CLOSE-UP

MOTOLITE

MAGNOLIA TEA

SMART

SUNSILK

CREAMSILK

REXONA

DESTINY PAINT

URC

GOYA

NURTURE SPA

SPA ESSENTIALS

HAPPYFEET

GRANDEUR

AMA UNIVERSITY

LEWIS & PEARL COLOGNE

LEWIS & PEARL POWDER

MET-THATHIONE

WHITE BEAUTY

E-TELECARE

SKINTEL

Friends of UniversiTV

Cultural Center of the Philippines Embassy of France

PICC Embassy of Japan

Megatrade Hall, SM Megamall Embassy of Germany

West Gallery Talents Manila

Hiraya Gallery YEHEY!

Aquino Center at Hacienda Luisita JobsDB

SM Manila Activity Area EMI Music Philippines

The Natural Source at Trinoma Motorcycle Magazine

Cantada Sports Center Ave News Click

Robinsons Galleria Starfish Magazine

Bonifacio Global City Open Space Bounce Magazine

World Trade Center Lunduyan Art Gallery

Philamlife Auditorium School of Fashion and the Arts

Market! Market! Activity Center California Berry

Talents Inc. Therapy Bags, Powerplant Mall

Backdoor Ventures Silly Me, Powerplant Mall

National Judo Silverworks at SM Mall of Asia

Hospitality Management

Society

Lomographic Embassy of the

Philippines/Team Manila

L.I.F.E Athena Building, Eastwood City Libis

Ocean’s Adventure Virlanie Foundation

Cable Boss Greenhills Parking Lot

Text Network Tiendesitas Activity Center

Instituto Scientifico RJ Bistro

Musikamalayan Club Manila East

Jump TV Network Silverlens Gallery

Kala Bluewings Artspace

Galleria Duemila Kaida Art Gallery

White Box Studio My Little Art Space

U N I V E R S I T V

13

UniversiTV rocks Eastwood

CHANNEL SPONSORED MUSICAL EVENT

Imago and Sandwich and Niño Alejandro and Donita Rose and Hapinas’ Joaqui and Gorio and UP’s Escola de Samba de Manila and FEU’s Chito Moreno and Ateneo’s Hidden Nikki and Miriam’s Desdemonia and the pep squads of several

schools.

Banda Blowout

YOU CAN’T GET ANY YOUNGA THAN THIS

Sino Sikat? Rocksteddy, Up Dharma Down, Dalandan Soda, Space Flower, Diwa, Hale, Dos Fuertes, Barbie Almalbis, Sugarfree -- they were all there, in the Uni-versiTV and PLDT Pay-phone Banda Blowout at the Mall of Asia.

Harana ng UniversiTV

ALL BECAUSE IT’S VAL-ENTINE’S

UniversiTV closed off the month of love with an ener-getic concert in Greenhills. Sugarfree and Stonefree were the main performers for this event. Also playing were Kontagious and Bloomfields.

Sessionistas!

UNIVERSITV HELPS EMERGING BANDS

The upcoming and those on top -- a weekly concert con-test that puts on stage col-lege bands and well-known performers.

A huge crowd drawer last year and this year.


If you want to talk to the young, you better come singing.UniversiTV hosts and stages several concerts a year.

CO

NC

ER

TSO

FUN

IVER

SIT

V

U N I V E R S I T V

14

existing programs

My Phone-y Valentine

UniversiTV is welcome in schools on Valentine’s.

Students send flowers and chocolates to each other -- in school. A whopping success, despite a purchase requirement.

Participating Schools: San Sebastian College, St. Paul’s College Manila, University of Santo Tomas, University of the Philippines Diliman, Philippine Christian University, University of the Philippines Manila, Manila Doctors College, Adamson University, Technological Institute of the Philippines Manila, Feati University, Technological Institute of the Philippines QC, Olivares University, National Teachers’ College, Pamantasan ng Lungsod ng Maynila, La Consolacion College, Central Col-lege of the Philippines, Lyceum University, Philippine Women’s University, St. Joseph College, Philippine School of Business Administration QC.

Aberrant Events

An attempt at a world record, several rock

concerts a year, unique activities on school

premises -- presence not allowed even the

biggest of advertisers and agencies, Univer-

siTV's strength is in creating and managing

events that are high in creative aberrance.

Call Me a VJ

Searching for talents among the studentry.

In search of a fresh new face to represent PLDT Payphone, a VJ search was conducted by UniversiTV. VJ wannabes signed up and auditioned to be seen on TV and guest on UniversiTV’s Channel Choice. Voting was made via calls.

Participating Schools: Mapua Institute of Technology, Tech-nological Institute of the Philippines QC, Technological Institute of the Philippines Manila, Manila Doctors College, St. Paul’s Manila, Philippine Christian University, University of the Philip-pines Manila, Jose Rizal University, Arellano University, Uni-versity of Santo Tomas, Adamson University, Olivares Univer-sity, Philippine Women’s University.

EV

EN

TSO

N-C

AM

PU

S


U N I V E R S I T V

existing programs

15

Aberrant Events

An attempt at a world record, several rock

concerts a year, unique activities on school

premises -- presence not allowed even the

biggest of advertisers and agencies, Univer-

siTV's strength is in creating and managing

events that are high in creative aberrance.

Pinoysiklo

Event organizer for a world record attempt.

With Pinoysiklo, Estima and UniversiTV were at-tempting to break the world record on most number of motorcycles

in one place.

UN

IVE

RS

ITV

EVEN

TS


U N I V E R S I T V

16

There are 9 million-odd high school and col-lege students in the country.

They’re linked, networked, empowered, and

they swarm. They’re never alone in whatever

they do or buy.

They make things happen. The country

isn’t the texting capital of the world because of

the general population; and EDSA II wouldn’t

have happened without students as spark plugs.

They’re early adopters and heavy users. Buying

products nobody has heard of, listening to music

you’ll won’t hear on your station, or watching

programs still under the radar.

They can pledge allegiance to your brand -- or your competitors’ -- for life.

Softdrink companies know this well.

But it is a market that is relatively un-

mapped, usually bundled together with others as

“the youth”. Students are a completely separate

target market and should be treated as such.

Their viewing habits don’t even fit into pri-

metime as defined by the regular networks.

Simply stated, they’re not watching television

the way we are.

AD

VE

RTI

SIN

G

“Being more

technically adept, they

use the best editing

machine in the world,

the zapper – with

impunity.”

The Smart

Mob

Why they don't like our TV.

The "Nintendo children are different”.

All we notice is the short attention span.

We fail to realize that this under-30 gen-

eration thinks, and sees the world, in ways

entirely different from their parents.

Their brains are wired differently: It’s a

generation that grew up on video games

("twitch speed"), and MTV (more than

100 images a minute). Their brains proc-

ess information faster than we do.

Parallel Processing vs. Linear Process-ing

They’re doing homework while watching

TV and doing almost everything at the

same time. Today’s television is radio.

Speedwise, today’s television programs

are depressants. And we wonder why

they're bored with our TV.

Patience versus pay-off: “Get to the point.”

They have a huge intolerance for things

that don't pay off immediately.

They have neither the time nor patience

to sit around for something to unravel.

And, being more technically adept, they

use the best editing machine in the world,

the zapper – with impunity.

School is about relationships rather than

just learning. McCann’s Youth Study re-

veals that three-fourths of all students

love school, but are doing less school

work, less studying. Their attention is on

the other things happening around them.

Marketing to this unique segment re-

quires a deeper understanding of what

drives them.

UniversiTV: “Not your parents’ televi-sion.”

Introducing a channel all students watch.

A venue to voice out their thoughts, ideals

and concerns, showcase their talents, air

their work. It’s their podium: It will ac-

cept their productions, pictures, record-

ings.

UniversiTV broadcasts what’s important

to them: campus activities, school fairs,

rallies, concerts, schedules of exams, and

other announcements.

UniversiTV owns signed pledges of sup-

port from administrators and student

leaders of universities and colleges -- and

the list grows longer daily.

Designed for their way of watching.

The programming is designed differently,

with Sesame Street-sized information. We

cram, so we don’t bore them. And since

they are connected, we lead them to

other sources for depth and breadth.

Content is about them: their lives, prob-

lems, issues, covered and tackled by

young people.

If you need to talk to the young, if you

have identified students as a target market

for your message, product or cause, you

would do well to consider UniversiTV as

a platform.


U N I V E R S I T V

existing programs

17

BR

AN

DE

D C

ON

TEN

T O

PP

OR

TUN

ITIE

SAdvertising pays for content.

Without ads, no medium will

exist. Content is why people watch

television, read newspapers, browse

the internet, listen to radio.

Throughout history, advertisers and

ad agencies have focused on the

fringes of content: creating ads to

sponsor content.

But advertising is encountering

new difficulties and challenges. The

traditional advertisement is losing its

clout with the viewer, a more aware and

jaded consumer these days. And tech-

nology allows him to wield total control

over what he watches -- with the remote

control.

Gamut of choices.

There is a fixed number of hours

in a day, and the

viewer is busy

with his cell-

phone, the

internet, cable,

DVD mov-

ies. With the

gamut of

choices in

media, of

points of contact with the consumer,

advertisers must learn to utilize the pro-

gram portion – the content – to reach

audiences in a more meaningful and

powerful way. Using content allows us

the ability to promote products within

programming. And, no, we’re not talk-

ing about casual advertising.

UniversiTV provides clients with

customized brand-driven content (edu-

tainment, branded entertainment, how-

ever we call this new form of market-

ing), or programming designed to create

consent for a product in the mind of the

consumer in an entertaining and sincere

manner.

Content: A marketer’s dream.

To a marketer, the opportunity to

equip itself with the ability to create

content is a dream: To go beyond the

restrictions of 30 seconds, flesh out

product stories, insinuate products every

so often, at every turn.

UniversiTV allows marketers to

explore the limits of content, so they

may utilize these potentials to build

bonds with the consumer – and tend to

those bonds, strengthen and care for

them in a manner no television spot can

hope to do.

Beyond 30 seconds.

The UniversiTV team combines

extensive marketing, advertising, broad-

casting, sales and production experi-

ence. See Who we are. This makes for a

coalition of skills and expertise unique

in the industry. Whether it's an intersti-

tial or a branded segment, they can

present product stories that are true to

their advertising strategies in the most

entertaining manner.

This capability allows the channel

to be inordinately flexible in their spon-

sorship offering. They can integrate

your product message imaginatively --

beyond the usual bug logos and

“brought to you by” blurbs.

In schools everyday.

UniversiTV is more than a televi-

sion station. A distinct and valuable part

of its existence is its affiliations with

various schools and student organiza-

tions. While you

can reach your

consumers with

on-air promo-

tional spots,

UniversiTV

can present

your mes-

sage off-

channel through events and activities in

schools and in other venues frequented

by your market.

Do call the UniversiTV marketing

team to show you how they can expand

your above-the-line efforts with branded

content, consumer promotions, mer-

chandising, events and other marketing

channels.

Content Creates Consent.


On its maiden year, UniversiTV was broadcast

from a UHF station. We are now being broad-

cast via satellite. and so can be received by any

cable company anywhere in the country. The

UniversiTV website (www.universiTV.net) can

provide you a listing of cable operators carrying

the channel.

CA

BLE

AS

SIG

NM

ENTS

Now reaching entire Philippinesand China, Hong Kong, Taiwan.

Mab

uh

ay S

atel

lite

Corp

ora

tion


FROM

12:00 AM

12:30 AM

01:00 AM

01:30 AM

02:00 AM

02:30 AM

03:00 AM

03:30 AM

04:00 AM

04:00 PM

04:30 PM

05:00 PM

05:30 PM

06:00 PM

06:30 PM

07:00 PM

07:30 PM

08:00 PM

08:30 PM

09:00 PM

09:30 PM

10:00 PM

10:30 PM

11:00 PM

11:30 PM

FROM MON TUE WED THU FRI SAT SUN

Sign off


universitv.com

Where dreams are born

S C H E D U L E S

BROADCAST

HOURS:

We are on air from

4:00 PM to about

4:00 AM.

So we're there for

our audience when

they get home, then

we alternately bug,

entertain, teach,

tickle them, make

them laugh and cry

all through the

night, signing off

when they go to

sleep.

Date post:	17-May-2015
Category:	Business
Upload:	prof-vincent-pozon
View:	1,750 times
Download:	2 times