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University At Montgomery 15% · higher learning. Mapped user journey to understand the end-to-end...

Date post: 31-Jul-2020
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The Client The Brief University at Montgomery is a public university in Montgomery, Alabama. Established by an act of the Alabama Legislature in 1967, it is governed by the Auburn University Board of Trustees as a member of the Auburn University system. Auburn University at Montgomery has distinguished itself as the college of choice for students in the River Region and beyond. The university wanted their web property to serve as the front door for prospective students who are considering college websites when making their decision on where to attend university. As a result, it is incumbent upon us to showcase AUM and it's colleges in a way that was both accurate and appealing. Solution Provided Consolidated more than 6 domains under a single platform. Used Advanced Analytics to analyze competitor's trends and propose the University Brand. Mapped user journey to understand the end-to-end experience users have. Designed customized student-focused, AI-based solutions to deliver tangible business results. Raised Awareness about the University leveraging its awards, accolades, and student life. Developed an all-purpose Learning Platform to support various Learning Models and render different types of Learning Content. Brand Awareness University At Montgomery Industry Education 15% Increase in inquiries through Marketing Automation 32% Increase in Student Acquisition 65% Transformed User Experience and time spent on portal www.aum.edu Website: www.epikso.com Email: [email protected] Adress: 3478 Buskirk Ave. Suite 210 Pleasant Hill, CA 94523 Contact Number: +1-925-444-0466
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Page 1: University At Montgomery 15% · higher learning. Mapped user journey to understand the end-to-end experience users have. Transformed User Experience led to an increase in time spent

The Client The BriefUniversity at Montgomery is a public university in Montgomery, Alabama. Established by an act of the Alabama Legislature in 1967, it is governed by the Auburn University Board of Trustees as a member of the Auburn University system. Auburn University at Montgomery has distinguished itself as the college of choice for students in the River Region and beyond.

The university wanted their web property to serve as the front door for prospective students who are considering college websites when making their decision on where to attend university. As a result, it is incumbent upon us to showcase AUM and it's colleges in a way that was both accurate and appealing.

Solution ProvidedConsolidated more than 6 domains under a single platform.

Used Advanced Analytics to analyze competitor's trends and propose the University Brand.

Mapped user journey to understand the end-to-end experience users have.

Designed customized student-focused, AI-based solutions to deliver tangible business results.

Raised Awareness about the University leveraging its awards, accolades, and student life.

Developed an all-purpose Learning Platform to support various Learning Models and render different types of Learning Content.

Brand Awareness

Simplify & Grow

University At MontgomeryIndustry Education

15%Increase in inquiries through

Marketing Automation

32% Increase in Student

Acquisition

65%Transformed User Experience

and time spent on portal

www.aum.edu

Website: www.epikso.comEmail: [email protected]: 3478 Buskirk Ave. Suite 210 Pleasant Hill, CA 94523 Contact Number: +1-925-444-0466Simplify & Grow

Page 2: University At Montgomery 15% · higher learning. Mapped user journey to understand the end-to-end experience users have. Transformed User Experience led to an increase in time spent

Impact On Brand

Services offered

User Acquisition Services Customer Experience Transformation

User Acquisition Brand Management

Website: www.epikso.comEmail: [email protected]: 3478 Buskirk Ave. Suite 210 Pleasant Hill, CA 94523 Contact Number: +1-925-444-0466Simplify & Grow

Our adverts that transformed the University brand image to an institution of higher learning.

Mapped user journey to understand the end-to-end experience users have.

Transformed User Experience led to an increase in time spent on the web portal by 65%.

Delivered custom experience to align the website with the university’s vision and goals.

Our AI solution led to Student inquiry to conversion ratio increased by 12%.


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