University Games 2011 Catalog

Table of ContentsColorforms®

New Activity Toys 1-2

Colorfelts® 3

3-D Deluxe Play Sets™ 4

Fun Pockets® 5

Classic Play 6

Games and Activities 6-8

Displays & Programs 8

University Games

Preschool Games 9-14

Children’s Games 15-18

Family Games 19-23

Strategy, Card and Travel Games 24-27

Murder Mystery Party® 28

Front Porch Classics®

Coffee Table Games 29

Desktop Games 30-31

Mancala™ Games 32

Too Funny 32

Wood Brainteasers 33

State Fair Favorites 33

Bepuzzled®

Children’s Puzzles 34-35

Family Puzzles 37-38

Hanayama Cast Puzzles 39

Great Explorations®

Twirling Ribbons™ and Doodletop® 40

Activities and More 41

Boxed Kits 42

Explore the Night Sky 43

Celestial Super Kits™ and Adhesives 44

Dear Friends of University Games,We want to thank all of you for your encouragement and advice over the past 25 years It is because of all of you, who work day after day sharing our games and toys with your customers, that we are even here starting our 26th year

“Free Freight” Policy Change in 2011As a special “thank you” we are changing our freight policy for the first time since 1985

All orders placed from our specialty and gift customers will receive free freight (with a $750 minimum) – starting today We have been listening to you since 1985, and in this rapidly changing world we are still listening today

Colorforms Celebrates 60th BirthdayMore big news in 2011 centers around our exciting plans for the Colorforms brand In 2011, celebrating Colorforms will be our primary promotional focus I hope that each of you will make 2011 a very special Colorforms year in your stores and with your customers The Colorforms preschool activity line has engaged three generations of children ever since Patricia and Harry Kislevitz first introduced the magic sticking vinyl shapes in 1951 Colorforms are recognized as an American icon, and we celebrate their place in American culture with several groundbreaking and innovative production launches:

• Brush with Genius (pg. 1)• BathScapes (pg. 2)• Magic Fashion Show (pg. 1)

Play’n Learn SystemThe learning trend that we first talked about in 1985 is stronger now with Moms, Dads and today’s kids Join us in integrating play and learning through Colorforms, games and puzzles—especially for preschoolers Offering a Play‘n Learn section sends a strong message about your commitment to mixing learning and fun, as well as offering your customers a choice

Have a great year and please pick up the phone and call us at 415-934-3705 (Bob’s direct line) if there is any way that we can assist in making 2011 a more successful year for you

Best regards,

A Robert Moog Cris LehmanPresident and Co-founder CFO and Co-founder

®

The system is easily understandable for parents interested in assisting their children in building skills across developmentally appropriate areas Play provides a unique chance to combine cognitive, physical and emotional development for children of all ages

Colorforms® (A

ges 3-8)

1

60 Years and Going Stronger than Ever!Remember your favorite Colorforms play set from childhood? Believe it or not, 2011 marks the

60th anniversary of Colorforms—making it a classic in its own time!

But, don’t let the term “classic” fool you; even at 60, we’re full of surprises This year’s product line reflects a transition to new products and formats that embrace the core values of creativity, imagination and storytelling that Colorforms has stood for since the Original Colorforms Set first launched the company in 1951… while taking our line in several exciting new directions

that ensure its success at retail

Thanks for your support of Colorforms over the years, and remember,

“No Other Brand Says ‘Imagination’ Like Colorforms!”™

Colorforms® Brush with Genius™ Activity Toy newNow children can paint pictures and bring them to life by creating sound effects they control with the stroke of a brush! Imagine painting an instrument and then playing it with your finger—or making a duck “quack”! Includes a ‘magical’ brush that works on regular paper with watercolor paints (included) or just plain tap water and the touch of a finger

• Can be used on most surfaces with just water—no paints required!

Item: 70701Case Pack: 12UPC: 0 29101 70701 4

Transformers Brush with Genius™ Activity Toy newItem: 70702Case Pack: 12UPC: 0 29101 70702 1

Magic Fashion Show™ newDestined to be a home run with girls, this new activity toy lets kids dress their runway models backstage in the newest fashions, then turn the wheel to advance them along the “catwalk” and show off each new ensemble! Comes with standing figures and plenty of Colorforms Stick-Ons™ play pieces to create nearly endless outfit combinations


Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!

TV and PR! Movie in Theaters

July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!

More than a Dozen Di�erent

Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

Original Colorforms Set (See page 6)

Colorforms Screams “I’m New” in 2011!

Q: Why are Colorforms activity toys the best toys for young children?

A: The play value and developmental benefits keep children engaged.• A trigger for their imaginations to run wild

• Encouragement to tell their stories – out loud or to themselves – while building verbal and sequencing skills (important precursors to reading and writing)

• An opportunity to engage with some of their favorite characters from TV, books and movies

• Independence in making decisions in a world in which they have very few areas that they control

• Creative freedom, knowing they can change their mind at a whim without ‘making a mistake’

• Mastery and pride when they have finished composing a scene

• A way to strengthen their sense of visual perception and spatial relations

• Important fine motor skills development

• Fun, fun and more fun!

TV and

Radio!Radio

and Print!

TV Advertising!

New Edition

National TV and Radio

PR Activities!TV and

Print!

TV

Introducing

a new addition in 2010

Col

orfo

rms®

(Age

s 3-

8)

2

BathScapes™ Assortment new(Includes Pirate Island and Island Adventure)

Item: 73500Case Pack: 1 (6 Units)UPC: 0 29101 73500 0

BathScapes™Now, Colorforms taps that creative, often magical time that kids participate in when taking a bath… and gives them the “tools” to take their fantasies even further BathScapes transform any bathtub into a play arena where kids harness their imaginations and partake either in a high-seas pirate adventure or a mermaid fantasy world

Radical Rides™Radical Rides takes traditional Colorforms play to the third dimension! Kids jazz up these fantasy vehicles using their creativity and decorative Colorforms Stick-Ons™ Then they customize free-standing characters and act out story-after-story as they “wheel around town!”

Radical Rides™ Assortment new(Includes Surf Van & Race Car)

Splatter Mat™Splatter Mat is the amazing color-changing activity that kids and parents love! Each of the 7 puzzle pieces are coated with a totally unique material – Flip Faze® – so warm water or sunlight can transform the red pieces to orange and the green pieces to yellow in just seconds Each box comes complete with a sponge roller and paint brush so the fun is endless

• Requires no paper or markers, so there’s no mess

• Kids ages 3 and up can enjoy creating any design or doodle they want

• Uses patented Flip-Faze® technology

• Parents can enjoy the good clean fun!


Item: 70320Case Pack: 1 (12 Units) UPC: 0 29101 70320 7

• Each set includes a play scene for the tub wall, foam characters and accessories that Stick like Magic!™, floating play pieces and a floor mat to carry the theme underwater

Colorforms® (A

ges 3-8)

3

SpongeBob™ SquarePantsItem: 74003Case Pack: 6UPC: 0 29101 74003 5

The Very Hungry CaterpillarItem: 74025Case Pack: 6UPC: 0 29101 74025 7

Colorfelts® Storyteller Scenes™ & Play Boards™It’s Colorforms play with a soft touch, as each scene inspires kids’ imaginations and encourages them to tell their own stories

• Each item comes with its own easy-carry storage bag and loads of felt play pieces

• Features the highest quality printing and construction of any felt sets on the market!

Colorfelts Storyteller ScenesThis new Colorfelts format features:

• 33% smaller play board than our regular Colorfelts Play Boards

• Frame has an easy-to-carry handle that pegs well at retail and hangs on a child’s wall for display

• Pouch allows kids to incorporate improvisation as they randomly draw characters and scene elements from it and decide how to include these in their stories

Dora the Explorer™ Item: 74031 Case Pack: 6UPC: 0 29101 74031 8

Fancy Nancy™Item: 74033 Case Pack: 6UPC: 0 29101 74033 2

Super WHY!™Item: 74034 Case Pack: 6UPC: 0 29101 74034 9

TransformersItem: 74036 Case Pack: 6UPC: 0 29101 74036 3

My Little PonyItem: 74037 Case Pack: 6UPC: 0 29101 74037 0

The Gruffalo®Item: 74038Case Pack: 6UPC: 0 29101 74038 7

Storyteller Scenes Assortment*Item: 74030 Case Pack: 1 (12 Units)UPC: 0 29101 74030 1

Colorfelts Play BoardsThese popular felt boards feature a large play board surface that’s great when used by several kids or individually!

Colorfelts Play Board Assortment*Item: 74000Case Pack: 1 (12 Units)UPC: 0 29101 74000 4

Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

*Assortment mix may vary

Col

orfo

rms®

(Age

s 3-

8)

4

Dora the Explorer™ Item: 70361Case Pack: 12UPC: 0 29101 70361 0


The Very Hungry Caterpillar Item: 70369Case Pack: 12UPC: 0 29101 70369 6

3-D Deluxe Play Sets™Flip open the Colorforms 3-D Play Set and let the story-craft begin!

This format features:

• 3-D pop-up play scene with stand-up play pieces

• Colorforms Stick-Ons™ that stick to all play surfaces

• Sturdy box construction – holds everything in place until it’s time to play again

• The backbone to any retail Colorforms program


PENDING LICENSOR APPROVAL

Fancy Nancy™ Item: 70371Case Pack: 12UPC: 0 29101 70371 9

The Pigeon! newItem: 70387Case Pack: 12UPC: 0 29101 70387 0

Yo Gabba Gabba!™ Item: 70366Case Pack: 12UPC: 0 29101 70366 5

Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

Green Lantern newItem: 70377 Case Pack: 12UPC: 0 29101 70377 1

Paul Frank™ newItem: 70381 Case Pack: 12UPC: 0 29101 70381 8

Transformers newItem: 70382Case Pack: 12UPC: 0 29101 70382 5

My Little Pony newItem: 70388Case Pack: 12UPC: 0 29101 70388 7

Tonka newItem: 70389 Case Pack: 12UPC: 0 29101 70389 4

Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

Super WHY!™ Item: 70365Case Pack: 12UPC: 0 29101 70365 8

3-D Deluxe Play Set Assortment and Display* (see page 8)Item: 70350Case Pack: 1 (54 Units)UPC: 00 0 29101 70350 4

Colorforms® (A

ges 3-8)

5



Dora the Explorer™Item: 70456Case Pack: 12UPC: 0 29101 70456 3

Go, Diego, Go!™Item: 70476Case Pack: 12UPC: 0 29101 70476 1

Wonder Pets!™Item: 70484Case Pack: 12UPC: 0 29101 70484 6

Fun Pockets®

Perfect for play on the go!

Ni Hao, Kai-Lan™ Item: 70475Case Pack: 12UPC: 0 29101 70475 4

Yo Gabba Gabba!™ Item: 70489Case Pack: 12UPC: 0 29101 70489 1

Super WHY!™Item: 70463Case Pack: 12UPC: 0 29101 70463 1


The Pigeon! newItem: 70487Case Pack: 12UPC: 0 29101 70487 7

The Very Hungry Caterpillar Item: 70481Case Pack: 12UPC: 0 29101 70481 5

Fancy Nancy™Item: 70483Case Pack: 12UPC: 0 29101 70483 9

Green Lantern newItem: 70466Case Pack: 12UPC: 0 29101 70466 2

The Gruffalo® newItem: 70468 Case Pack: 12UPC: 0 29101 70468 6

Paul Frank™ newItem: 70470 Case Pack: 12UPC: 0 29101 70470 9

Transformers newItem: 70492 Case Pack: 12UPC: 0 29101 70492 1

My Little Pony newItem: 70493 Case Pack: 12UPC: 0 29101 70493 8

Tonka newItem: 70494 Case Pack: 12UPC: 0 29101 70494 5

Fun Pockets Assortment*Item: 70450Case Pack: 1 (12 Units)UPC: 0 29101 70450 1

Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

• Each Fun Pockets pouch contains two travel-friendly play boards and dozens of Colorforms Stick-Ons™

• The top licenses for 3-8 year olds in 2011

• Our most versatile and popular Colorforms format

• Delivers high dollar revenue per square foot

Col

orfo

rms®

(Age

s 3-

8)

6

Eric Carle Basic ShapesBack to the basics! Children create beautiful scenes using basic Colorforms shapes, enhanced by Eric Carle’s artwork and design

• Encourages imagination and open-ended play!

• Develops manual dexterity and understanding of spatial relationships


Classic PlayWhile toy trends come and go, some traditions are well worth keeping This selection of Colorforms represents play patterns that have withstood the test of time and are as much fun for today’s generation of kids as they were years ago; just watch as children—and even some adults—play with them over and over again!

Miss Weather™ Dress-Up SetKids love to dress Miss Weather for the seasons, especially with Colorforms pieces that Stick like Magic!™

• A favorite from the 1960s, Miss Weather teaches kids about the weather and dressing for different climates

• Large, colorful pieces help young kids with manual dexterity


The Original Colorforms Set new60th Anniversary Edition

The original set that launched the Colorforms brand in 1951 is still a winner with kids and a nostalgic favorite for adults

• Includes 350 brightly-colored geometric Stick-Ons™ of five different colors in an elegant spiral bound book, reversible two-sided play board and presentation case featuring Colorforms’ history

• Includes an individually numbered Certificate of Authenticity

• Winner, Parent’s Choice Award for Top Classic Toy

• Great gift item for museums and catalogs

Item: 73414ANVCase Pack: 6UPC: 0 29101 73414 0

Classic GamesSilly Faces™ Stick-Ons™ GameParent’s Guide to Children’s Media Award, “Outstanding Achievement in Toys”

Children spin, then make wacky faces with Colorforms ears, eyes, smiles and more!

• A great value for your game section

• A Colorforms’ top-seller for 22 years!


Dress-Up™ Fashion GameSpin and Win When You Complete Your Outfit

Children spin the spinner, then collect Colorforms play pieces to dress their characters

• Includes four character cards and plenty of of Colorforms Stick-Ons™


Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

Michael Jackson Dress-Up Set newThis re-issue of the original 1984 Michael Jackson Colorforms Dress-Up Set is sure to be a hit with young fans and devoted collectors alike Set includes 29 Stick-Ons play pieces Follow the suggested clothing combinations or create your own!


Colorforms® (A

ges 3-8)

7

Games & ActivitiesFor 6 decades now, Colorforms has made fun and easy preschool games with this tried and true formula: simple rules, quick game play and equal chances for every player to win Our games:

• Enable kids to engage in character and story scenarios in a manner developmentally geared to their abilities

• Teach early game strategy skills

• Double as imaginative play sets

Fancy Nancy™ Dress Up™ GameA Smile Filled Role-Play Game

Kids try to be the first to make Nancy fancy by adding special fun decorations and accessories to Nancy’s outfit With glitter flying and wands waving, it’s phenomenal fun every time!

• Based on the popular Fancy Nancy books written by Jane O’Connor and illustrated by Robin Preiss Glasser

• Features 3-D standing dress-up figures


Fancy Nancy™ Tea PartyNo One Knows Fancy Like Nancy

Join Fancy Nancy in this fun-filled fancy game where players spin a spinner and collect Colorforms pieces that Stick like Magic!™ to create a lovely tea party with Nancy

• Reinforces important learning skills such as color matching, critical thinking and decision-making


Animals Animals Color Bingo GameBased on the beloved art of Eric Carle!

Kids act things out in this fun-filled game of animals and bright colors The first to complete a straight line and collect all of the Colorforms® animal markers wins!

• Improves young children's language skills, visual acuity and gross motor skills


Yo Gabba Gabba!™ Birthday Game newIt’s a celebration every time you play! Join in the fun as players spin to collect Colorforms Stick-Ons™ pieces, add them to their character cards and get their party on


Col

orfo

rms®

(Age

s 3-

8)

8

Colorforms® Big Easy™ Activity GamesUnique to Colorforms, Big Easy Games feature:

• Large game play surfaces made to be as comfortable on the floor as they are at the table—just like kids themselves!

• Game scenarios that require kids to solve simple problems by identifying elements which enable them to progress along the game path as they make their way to their end destination

Fancy Nancy™ Big Easy™ GameWhy Be Ordinary, When You Can Be Fancy!

Players help Fancy Nancy bring a world of glamour to her family as she moves around the Big Easy play board sharing her enthusiasm for all that is frilly and fun

• This large format floor game reinforces verbal skills, color recognition and critical thinking


The Green Lantern Saves the Earth Activity Game newPlayers must travel to unique destinations and successfully overcome enemy forces, using the power of the appropriate Colorforms Stick-Ons™ tool for the task before heading to their final destination: Earth But beware of yellow spaces along the way—land on one and you will lose a tool and be required to make your way to Planet Oa before continuing on your quest

• Warner Bros blockbuster movie comes to theaters June 17, 2011!

• Reinforces critical thinking and decision-making skills

• Animated TV show begins in Fall 2011


Colorforms Merchandising Displays & ProgramsMake a statement on your sales floor—we make it easy! Our prepacked POP displays create a strong brand presence and increase sales Colorforms displays highlight one of the toy industry’s best-known brands and can be used on their own or as an anchor for integrated Colorforms retail sections

3-D Deluxe Play Set Assortment* Item: 70350Case Pack: 1 (54 Units)UPC: 0 29101 70350 4


Speak with your Sales Representative to design a customized Colorforms program that meets your retail needs


9

University G

ames

9

Preschool Games (Ages 3+)

Super WHY!™ ABC Letter GamePlayers take on the powers of the Super WHY! team in this game based on key reading skills such as alphabet recognition, rhyming, spelling and basic reading The winner is the first to join each of the four characters and reach the finish line

• The top selling “ABC” game in America

• Introduces children to rhyming and early phonics


Super WHY!™: The Eraser Adventure Spelling Game newKids show off their spelling skills and save Reader Valley

In this cooperative game, the players all work together to fix the signs in Reader Valley Some of the words are missing a letter, and others need to be unjumbled Great for kids of different ages to relive the fun of the Super WHY! gang in their own home

• Reinforces spelling and social skills for young children

• Follows the story line of the classic PBS television series

Item: 01333 Case Pack: 6 UPC: 7 94764 01333 7

The World of Eric Carle™ Match-ominoesItem: 01296Case Pack: 6UPC: 7 94764 01296 5

The Pigeon™ Match-ominoes newItem: 01347Case Pack: 6UPC: 7 94764 01347 4

Paul Frank™ Match-ominoes newItem: 01402Case Pack: 6UPC: 7 94764 01402 0

Match-ominoes™This new patented system includes everything needed to play matching, bingo, and dominoes Three games for the price of one!

10

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ity

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The Very Hungry Caterpillar™ GameA Game of Counting, Colors and Contrasts

Based on Eric Carle’s best-selling book, in this game children go on a journey of learning and transformation, seeing their caterpillar develop from an egg to a beautiful butterfly

• Children practice fine motor, counting and color recognition skills as their caterpillar game pieces eat their way around the board

• Excellent for preschoolers, their parents and teachers


Eric Carle’s beautifully illustrated children’s books are known the world over 70% of households with children ages 3-5 own at least one Eric Carle book In 2006, we introduced The Very Hungry Caterpillar™ games and puzzles and broke all our preschool game records We are delighted to introduce several new games, puzzles and Colorforms® based on Eric Carle’s works

Preschool Games - The World of Eric Carle™(Ages 3+)

From Head to Toe GameA Game of Physical Activity and Charades

This game is aimed at building a child’s self-esteem, independence, confidence and decision-making skills

• Great for children to release excess energy

• Mixes charades fun with memory


Eric Carle’s 1 2 3 Rooster’s Off to See the World GameChildren join the rooster and his friends on a fun-filled adventure learning the meaning of numbers Introduces players to number recognition and counting in a fun and simple way

• Double-sided game board introduces children to simple addition and subtraction

• Teaches the relationship between symbols and numbers


Yoohoo, Can You Moo?Animal Sounds Card Game

Kids will find this game the real cat’s meow, as well as a quack and an oink as they challenge one another to imitate animals and match cards When players match a “ribbit” or a “moo,” they move closer to creating their own barnyard of animals

• Develops early reading skills through picture association

• Increases children’s visual recognition skills


Eric Carle’s ABC GameLearn your ABCs with Eric Carle’s animals!

Big “A” is for a Big Ant Little “a” is for little ants Children learn to recognize the alphabet (big and little) and make letter associations with each animal image

• Develops letter recognition and early reading

• Features beautiful illustrations of traditional and non-traditional animals


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The Very Hungry Caterpillar’s™ Match and Munch Game newContained in an adorable caterpillar case, this easy to play card game involves matching foods and collecting butterfly chips to win the game

• Strengthens early math skills (counting and sequencing)

• The perfect travel game for young children

Item: 01295 Case: 12UPC: 7 94764 01295 8

Brown Bear - Panda Bear, What Do You See? GameA Sequence Matching Game

Using the animal characters from two of Eric Carle’s books, this game introduces children to the delights of story creation Each player has a sequence of animal cards to discover When players complete their sequence, they recite the story they created

• Children practice memory and matching skills

• Great for demonstrating rhyming and sequences


Today is MondayA Game Focused on the Days of the Week

Children work together to collect the food cards needed to help the caterpillar become a butterfly

• Introduces children to days of the week and sequencing

• First Eric Carle game to exhibit healthy foods and “sometimes” foods


Animals Animals Color Bingo GameBased on the beloved art of Eric Carle!

Kids act things out in this fun-filled game of animals and bright colors The first to complete a straight line and collect all of the Colorforms® animal markers wins!

• Improves young children's language skills, visual acuity and gross motor skills


Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

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Preschool Games (Ages 3+)

Five Little Monkeys™ Jumping on the Bed Game“One Fell Off and Bumped His Head ... No More Monkeys Jumping on the Bed.”

Place all your monkeys onto the bed after acting out bedtime activities (brushing teeth, putting on pajamas, taking a bath) and win the game But be careful - the bed could shake the monkeys off at any time

• Based on award-winning illustrator Eileen Christelow’s Five Little Monkeys book series

• Simple-to-learn game that introduces children to counting and strategy

• Develops fine motor skills


TV and

Radio!Radio

and Print!

TV Advertising!

New Edition



Print!

TV

Introducing


Don't Let the Pigeon Drive the Bus Game!The first game out of the depot from The New York Times best-selling series of Pigeon books by Mo Willems!

Uh-oh! The Pigeon wants to drive YOUR Bus!

Players use simple strategy to keep the Pigeon from driving their bus Drive carefully: if the Pigeon lands on the same space as a bus, you and your bus have to go back to the Depot Kids can’t wait to get their wings on this!

• Develops concentration, fine motor and strategy skills

• Lots of action to keep preschoolers interested

• Almost as fun as driving a real bus!


The Pigeon Wants a Match!Inside a real Pigeon bag!

In The Pigeon Wants a Match!, players try to collect the most matches of hilarious images from the ground-breaking series of Pigeon books

• Develops visual literacy and coordination skills

• Packed in a cool Pigeon carrying case great for holding cards, playtime fun and driving buses!

• Features the never-before-used matching innovation of Pigeon’s extra turn and lose a turn cards

Item: 01343Case Pack: 12 in DisplayUPC: 7 94764 01343 6

Five Little Monkeys™ Can’t Catch Me! GameCan You Tease Mr. Crocodile Without Getting Snapped?

Players move around a board trying not to get snapped by a crocodile Don’t worry if you do get snapped, you can go back to mama for a big hug

• Great game for preschoolers and older siblings to play together


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Kids On Stage™ The First Charades Game for Kids

From hopping like bunnies to flying like airplanes, this creative game helps all kids get into the act

• The most popular charades game available for kids

• A great starter game emphasizing non-verbal communication

• Selected as one of “100 Best Picks” by Early Childhood News


Kids On Stage™ Special EditionEasy to Learn – Fun to Play!

Celebrate the success of the award-winning game with this Special Edition tin

• Includes double the content of the original game

• Bring Kids on Stage back as a treat for your customers


Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

Preschool Games (Ages 3+)Scavenger Hunt for Kids®The Amazing Indoor Search Game

The classic game of search and find, for indoors or outdoors

• Generates and enhances creative thinking and teamwork

• Top 5 Game of the Year, San Francisco Chronicle

• Part of an entire brand strategy and 4-game line

• The perfect rainy day-indoor game


Travel Scavenger Hunt™Item: 01429Case Pack: 12UPC: 7 94764 01429 7

My First Scavenger Hunt™Item: 01428Case Pack: 12UPC: 7 94764 01428 0

Scavenger Hunt™ for KidsItem: 01492Case Pack: 6UPC: 7 94764 01492 1

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Play’n Learn System (Ages 3+) newUniversity Games proudly introduces the first preschool and young child learning system built around board games The system follows the developmental steps of every child from the ages of 3-6 in the key areas of social skills, literacy, imagination, coordination and mathematics Each game features a guide in the upper right hand corner which highlights to parents the key learning attributes of the game On the back of every box is a grid guiding parents through the entire system of games This creates a simple guide broken into three levels which highlights the five developmental areas

The first 8 games in the series are pictured below Each game has a descriptive title and a one-word learning theme to further assist parents and educators in custom designing the assortment that fits the needs of their specific children

• Excellent value - All games retail below $10

• Brand packaging will generate multiple and repeat purchases

• Games are simple to learn and fun to play

I HaveItem: 01323 Case Pack: 6UPC: 7 94764 01323 8

ABC Alphabet Letter Game Item: 01312 Case Pack: 6UPC: 7 94764 01312 2

123 Numbers GameItem: 01313 Case Pack: 6UPC: 7 94764 01313 9

Animal CharadesItem: 01314 Case Pack: 6UPC: 7 94764 01314 6

Adventures in FairylandItem: 01316 Case Pack: 6UPC: 7 94764 01316 0

Jungle Adventure Item: 01317 Case Pack: 6UPC: 7 94764 01317 7

Zoo BingoItem: 01322 Case Pack: 6UPC: 7 94764 01322 1

Head to Toes Item: 01321 Case Pack: 6UPC: 7 94764 01321 4

Animal characters keep kids interested

Each game highlights the learning theme

Titles are descriptive of game focus

Call out to parents and teachers

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Children’s Games (Ages 8+)

Murder Mystery Mansion®The Classic Whodunnit Game

Who did it? How did they do it? Why did they do it? Where did they do it? These are the questions to be answered in this original whodunnit game

• This game looks great on the shelf Topical themes!

• Players work together as teams to solve the mystery using simple deductive reasoning

• 3-D mansion and cool anime characters


The 39 Clues™ GameA Geography Game of Solving Puzzles

Based on the best-selling series of books, this game pits teams of players against each other in a race throughout the world To win, a team must visit four mysterious locations and gather enough clues to unlock the secret chamber


Totally Gross!™The Fun Game of Science

A dose of gross helps science make sense! This game covers all the major scientific disciplines in a way that’s engaging to kids Features icky experiments and outrageous activities

• Winner, iParenting Media Award

• Top-selling specialty game in 2010

• The only game covering more than 15 areas of science


Totally Gross! Wacky, Weird and Wild™ newThe Game of Historical Oddities

In this sequel to the popular Totally Gross (more than 500,000 in print), players battle to learn and identify some of the grossest acts in history Science is still king in this game, but gross is the real star

• Lots of fun while learning about the role of science throughout history

• Includes real slime for sticky scoring


Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

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Brain Quest®

Brain Quest® Game (Ages 6+)It’s fun to be Smart!®

This game reinforces scholastic skills as players compete at their own grade levels in history, math, science and English

• For grades 1 to 6 - all compete at their own grade level


Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

Brain Quest Card Decks (Ages 2+)Geared toward grade-level curriculum codes, Brain Quest is embraced by students, parents and teachers Brain Quest AssortmentItem: 01741

My Firs

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1726

Kinderg

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: 01729

1st G

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: 01730

3rd G

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4th G

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5th G

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6th G

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7th G

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2nd Gra

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Brain Quest Smart Game (Ages 6+)The Game where it’s fun to be Smart

The newest edition of Brain Quest invites players to answer questions at their grade level Each card has 6 questions from grades 1-6 The winner is the first to collect a chip in Science, Math, Art, Reading and The World

• Game encourages kids of different ages to compete on equal grounds

• Incredible 19 year history and strong brand recognition


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Children’s Games

BrainBox newMeet the BrainBox where everyone shows what they can remember

Turn over a card, turn over the timer, then memorize the card Can you answer a question about the card after only 15 seconds of looking at it? If you can, you win!

The World (Ages 8+)


The USA (Ages 8+)Item: 01766Case Pack: 6UPC: 7 94764 01766 3

Animals (Ages 8+)Item: 01768Case Pack: 6UPC: 7 94764 01768 7

ABC (Ages 4+)Item: 01767Case Pack: 6UPC: 7 94764 01767 0

Paul Frank Boatload of Fun (Ages 5+) new4 Games in 1 box for 4 times the play

Join Julius and the rest of the gang for hours of fun playing games especially designed for young children Games can be played with or without parents

• Parents watch children have fun exploring their creativity while developing fine motor and sequencing skills

• The first Paul Frank board game ever

Item: 01401 Case Pack: 6UPC: 7 94764 01401 3

The Gruffalo® Game (Ages 3+) newMeet the Gruffalo - The fiercest animal in the forest

The Gruffalo has arrived in North America and can be seen on TV in 2011 In this game, players race to see who can find the Gruffalo first Watch out, he could be hiding anywhere!

• Develops creative and imagination skills

• Based on the award-winning books by Julia Donaldson, the next big preschool book property

Item: 01582 Case Pack: 6 UPC: 7 94764 01582 9

• Excellent memory building and subject recognition game for young children

• Great for travel, at home and at school play

BrainBox for Kids (Ages 8+) Preschool BrainBox

The Gruffalo® Card Game (Ages 3+) newIntroduce your customers to the adorable and scary Gruffalo in this classic matching game

• Easy to learn and fun to play over and over

• Our best-selling game in the UK in 2010


Final game subject to Licensor approval

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TV and

Radio!Radio

and Print!

TV Advertising!

New Edition



Print!

TV

Introducing


Children’s Games

Who What Where?™ Jr. (Ages 7+)The Funny Drawing Game for Kids

Players sketch funny scenes found on game cards, such as “A Bear Riding a Bike in a Cave,” while others try to guess what’s been drawn Score points by guessing each category - score big by guessing all three!


Kids Battle the Grown-Ups® (Ages 8+) newWho Really Knows More: The Kids or the Grown-Ups?

Here’s a topsy turvy game where we ask the question - who knows more, kids or adults? Adults know about a lot, but do they know iTunes or Facebook? This trivia game asks kids to show what they know and tests the parents on today’s kids’ culture

• Parents and kids play together on equal footing

• Unique tug-of-war game board

• Lots of laughs and family fun


Four Square (Ages 6+) newA Tabletop version of the Classic Backyard Game

Now you can play Four Square indoors or out Each player moves around the board mastering the combination of hitting the ball and answering rapid fire questions

• Increases rapid recall and improves motor skills

• Lots of laughs for boys and girls


20 Questions® for Kids™ (Ages 7+)The Classic Game of People, Places and Things –for Kids!

Newly updated cards and a new look bring even more zip to the game that kids, parents and teachers have been enjoying for more than 20 years Follow the clues and be the first to discover the secret identity!

• Full of clever clues just for kids

• Winner, National Parenting Publications Honor Award


New Questions! New EditionNew Questions! New Edition

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Family Games

20 Questions® (Ages 8+)The Classic Game of People, Places and Things

20 Questions is the classic game of people, places and things Each round features a new mystery topic from history, entertainment, sports or culture As clues are read aloud, players rack their brains to figure it out and move closer to Finish

• Originally introduced in 1987

• Updated with new mystery topics


TV and

Radio!Radio

and Print!

TV Advertising!

New Edition



Print!

TV

Introducing


Who What Where?™ (Ages 12+)The Party Drawing Game

This outrageous drawing game gives players a chance to build their artistic abilities Each player picks a WHO card, a WHAT card and a WHERE card and then draws the ridiculous scene described, such as “Prince Charles Performing Ballet In Egypt ” Loads of fun!


20 Questions® for Kids™ Card Game (Ages 7+)Item: 01501Case Pack: 12UPC: 7 94764 01501 0

20 Questions® Tin (Ages 8+)Item: 01561Case Pack: 6UPC: 7 94764 01561 4

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Family Games

Zero (Ages 12+) newThe game where scoring the Least makes you the Best.

Our newest party and family game twists question and answer games in a new direction Players answer questions and try to score the least number of points by giving the least popular (not the most popular) answer A favorite for those who don’t normally like games

• TV, radio and online support


6 Word Memoirs (Ages 10+) newTell your life story in exactly 6 words to win

Players identify topics through 6 word descriptions designed by teammates Really funny and really fun and revealing

• Based on the best-selling book series by Larry Smith and Rachel Fershleiser

• Great creative thinking tool for the entire family


TV and

Radio!Radio

and Print!

TV Advertising!

New Edition



Print!

TV

Introducing


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Family Games

Smart Ass® (Ages 12+)Even a Dumb Ass Can Win!

Have you ever played a game and been bursting to yell out the answer even when it’s not your turn? Here’s your chance! Each question has ten clues The first player to yell out the correct answer wins the round and takes a step closer to being the ultimate “Smart Ass ”

• UG’s top-seller

• Quick-moving, fun party game

• No specific knowledge base required


Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

Sort it Out! Jr.™ (Ages 8+) newThe Junior Game of Putting Things in Order

Specially designed for kids, this game will keep kids guessing on every turn as they compete to put different lists of items in the correct order Kids will find out what’s the shortest, tallest, longest, heaviest, biggest, smallest everything!

• Junior version of the popular, award-winning family/adult party game

• Includes physical challenges to keep kids active


Sort it Out!™ (Ages 12+)The Game Where You Put Things in Order

Can you sort out which is faster – a cheetah, a helicopter or a steam train? How about which animal’s brain weighs more – a cat, a giraffe, a baboon, a kangaroo or a cow? In Sort it Out!, you’ll find out

• Great family game, where guessing is half the fun

• Easy to demo in-store


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Family Word Games

Take a Letter™ (Ages 10+)Collect, Swipe and Trade, Until a Word is Made!

Take A Letter is a challenging word game with a twist Players may surprise themselves as their vocabulary is sharpened as they have fun making words

• Faster moving and more strategy than other word games

• Easy for kids to learn

• Novice and expert wordsmiths compete on equal terms


Letter Rip!™ (Ages 8+) newWork FAST to come up with famous people’s names from sets of two initials Name more than the competition in 3 minutes to win Sherlock Holmes and Homer Simpson both score with letters “S” and “H”…but, the more unique the name, the higher the score

• Excellent word game alternative to Scrabble

• Everything stores inside attractive wooden display box


Man Bites Dog™ (Ages 8+)The Zany Newspaper Headlines Game

Players mix nouns, verbs and adjectives to form sensational headlines in this classic family favorite

• Ten years of success in catalog and in store

• Great for travel or at home

• Word building fun for all


New Questions! New Edition

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Family Games

Anti-Monopoly™ (Ages 10+)The Real Estate Trading Game for the 21st Century

An update of the "monopoly" folk game invented by Elizabeth Magie 100 years ago A twist right out of today's headlines: free market competitors clash with ruthless monopolists

• Patented gameplay allows all players to compete on equal terms

• Learn Econ 101 as you play!


Speed Date (Ages 12+) newThe Faster you Think, the Faster you Date The Faster you Date, the Faster you Win Join the fun with Speed Date and find out who your ideal date might be Players collect points and move down the game board as they show what they know about the world and about each other

• Great and familiar title for young adults

• Unique time clock keeps track of the game


Anti-Monopoly Tin (Ages 8+) newItem: 01487 Case Pack: 6UPC: 7 94764 01487 7

Dominoes (Ages 8+)Item: 45030Case Pack: 6UPC: 7 66931 45030 6

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Akumulate™ (Ages 10+)Add, Multiply and Cube Your Way to the Highest Score!


TotemLand™ (Ages 8+)The Mind Challenging Race to Build the Highest Scoring Towers!


Direct fromDr. Wood

to your Store!

Strategy Games

Callisto (Ages 7+)Callisto will have everyone in your family totally enthralled, from young to old!

It’s an easy game to learn but requires strategic skills and a little luck to master Players compete to place the most tiles on the board

• Ask about demo units with orders of 24 games

• Invented by Reiner Knizia, world-renowned and award-winning game inventor


Circulo (Ages 6+)The World’s First Circular Strategy Game

Introducing strategy in the round Circulo’s unique design allows players to battle wits in a 3 dimensional structure that is perfect for the family room or on the go

• Includes 4 games in one tube – Pipe Connections, 4-in-a-Row, 4 Letter Words and Sum of the Squares

• Tiles can be stored in tube after playing

• A must-have for 2011


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I Have...™ Card Game (Ages 5+)Flip it! Say it! Play it!

Fun for all generations! Kids will sharpen their recognition and alphabet skills in this quick-thinking card game, while adults will have loads of laughs trying to out-race each other

• Designed by 1st grade teacher Pamela Myers

• Strengthens hand-eye coordination


Card & Travel GamesTip of the Cup (Ages 21+)

Baseball Item: 01480Case Pack: 12UPC: 7 94764 01480 8

Golf Item: 01482Case Pack: 12UPC: 7 94764 01482 2

Also Sold in Display Item: 01485

FootballItem: 01481Case Pack: 12UPC: 7 94764 01481 5

Ball Busters™ Card Games (Ages 8+)These collections of sports trivia and brainteasers will challenge and entertain both serious sports buffs and laid-back fans A great gift!

Pocket Games™ (Ages 6+)Tons of Fun in a Little Box!

Now your favorite kids’ board games are ready for the road Complete with game board, game pieces and dice, these pocket-size versions are a perfect way to offer increased choice and lower price points to customers

Complete games with actual board and cards


Go Fish/Hearts Combo Card Game (Ages 6+)Item: 01587Case Pack: 12UPC: 7 94764 01587 4

Drunk Ass newThe party game that mixes fast thinking with fast drinking


Don’t Drink and Draw newIt's party mayhem in this hilarious game where every player draws and guesses on every turn


Beer Dice newKeep track of your dice When they are all gone, so are you!


Six Pack newThe Game of Swills, Spills and Thrills


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The Very Hungry Caterpillar™ Card GameItem: 01267TIN UPC: 7 94764 01267 5

Charades Kids on Stage™Item: 01493UPC: 7 94764 01493 8

Five Little Monkeys™ Card Game Item: 01327UPC: 7 94764 01327 6

Travel Games in a Tin (Ages 3+)Try one of our 12 games specially packaged in decorative tin boxes for take anywhere, play anywhere fun! All packed in case packs of 6 each

Scavenger Hunt®for KidsItem: 01492 UPC: 7 94764 01492 1

Super WHY!™ Bingo GameItem: 01332UPC: 7 94764 01332 0

Fancy Nancy™ Double Dress Up GameItem: 01489UPC: 7 94764 01489 1

Eric Carle’s ABC GameItem: 01282 UPC: 7 94764 01282 8

Totally Gross!® GameItem: 01491TINUPC: 7 94764 01491 4

Smart Ass® Card GameItem: 01361UPC: 7 94764 01361 0

Anti-Monopoly® Game newItem: 01487 UPC: 7 94764 01487 7

Brain Quest® Smart Card Game newItem: 01714UPC: 7 94764 01714 4

Murder Mystery Mansion™ Game newItem: 01486UPC: 7 94764 01486 0

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Travel Scavenger Hunt®Item: 01429Case Pack: 12UPC: 7 94764 01429 7

My First Scavenger Hunt®Item: 01428Case Pack: 12UPC: 7 94764 01428 0

Card & Travel GamesYear-round sellers, these card games are for kids and adults on the go Sturdy travel boxes are easy to tote to the playground or on a road trip

Oh Hell™Item: 01519Case Pack: 6UPC: 7 94764 01519 5

Man Bites Dog™Item: 01520Case Pack: 6UPC: 7 94764 01520 1

ASAP®Item: 01562Case Pack: 6UPC: 7 94764 01562 1

The Pigeon Finds a Card Game!Item: 01346Case Pack: 12UPC: 7 94764 01346 7

The Very Hungry Caterpillar™ Card GameItem: 01267Case Pack: 12UPC: 7 94764 01267 5

20 Questions® for Kids™Item: 01501Case Pack: 12UPC: 7 94764 01501 0

Smart Ass Card GameItem: 01362Case Pack: 12UPC: 7 94764 01362 7

Illusions Magic KitItem: 17304 Case Pack: 6UPC: 7 94764 17304 8

Dangerous Book for Boys™ Card GameItem: 17311Case Pack: 6UPC: 7 94764 17311 6

Assortment Available

28

Uni

vers

ity

Gam

es

28

Lethal LuauItem: 33208UPC: 0 23332 20010 8

Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

A Taste for Wine and MurderItem: 33202UPC: 0 23332 20011 5

A Murder on the GrillItem: 33204UPC: 0 23332 20014 6

Pasta, Passion & PistolsItem: 33201UPC: 0 23332 20007 8

Murder on Misty IslandItem: 33209UPC: 0 23332 33209 0

Murder Down Under newItem: 33215UPC: 0 23332 33215 1

Honky Tonk HomicideItem: 33211UPC: 0 23332 33211 3

Murder on the Mediterranean newItem: 33216UPC: 0 23332 33216 8

Murder at Mardi GrasItem: 33212UPC: 0 23332 33212 0

Murder Mystery Party® Display CaseItem: 33270Holds: 24 GamesDimensions: 19” x 21” x 72”

Murder Mystery Party®

The World’s #1 Line of Murder Mystery Role-Playing Games!

In 1985, University Games introduced the Murder Mystery Party® to the world as its first game These parties-in-a-box include everything your customers need to solve a murder during an evening with friends: story settings, character profiles, clues, evidence, a complete party planner, invitations and even menu suggestions! Case pack of 4

2929

Front Porch Classics® (Ages 8+)

Coffee Table GamesDisplay handsomely in living rooms and family rooms everywhere

Mexican Train DominoesAs never done before

All wood box design with slide open top for storage of dominoes (double 12), cast metal trains, and solid-wood train station Excellent accent for the living room and family game room


Front Porch Classics Baseball – Under the LightsReal working pinball game with nostalgic ballpark aesthetic, working stadium lights, base runner and inning tracking areas, working scoreboard and old-style outfield advertising graphics All wood construction


Circa BaseballA smaller version of the original Classic Features pinball style game play, all wood design and nostalgic ballpark aesthetic Parents Choice, Creative Child Magazine and iParenting Award winners.

Item: BS02017Case Pack: 4UPC: 8 02221 02017 7

Shut The Box Old Century Edition

Raucous dice game from the days of yore, Shut The Box boasts a handsome, solid wood decorative box and handmade wooden dice and tiles Oppenheim Gold Seal and Platinum Award winners Item: 53301Case Pack: 2UPC: 8 02221 53301 1

Bas Ket: Real Basketball on the Hardwood newLaunch 3’s...hit from the corner… and drain free throws in this realistic-playing tabletop game Includes wood base, wood basketball floor and backboards, working scoreboard, metal rims with cotton nets and concession stand graphics A “WOW” addition to any family or game room in the home


30

Fron

t Por

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lass

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(Age

s 8+

)

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Circa Shut The BoxRaucous dice game from the days of yore All wood design and great for summer cottage play


Desktop GamesBoneyard Dominoes28 tournament-quality double-6 dominoes in a wooden domino box


Knaves of Charlemagne2-Deck card set featuring custom cards in a decorative wooden card box Rule book explains 12 other classic card games


Ducks on the Pond new“Hit’em where they ain’t” or “kiss it goodbye”. Compact baseball dice game combining strategy with hilarious baseball jargon All components store in a wooden box


Knob & Heel CribbageNifty 3-fold wooden cribbage set


32 Dice newClever combination of strategy and classic chess-checkers play Roll 16 dice to set up your board…flip to a different number to alter your move…and be the first to move one of your die to the opposite side of the board to win


Euchre and Deer-in-the-Headlights 2 Card Game Set newIncludes Euchre, the original trick-taking card game, and new game Deer in the Headlights Both games come together in a handsome decorative wooden box


3131


Pub Dice

Golf Liar’s DiceLiar’s Dice with golf motif, dimpled golf ball pips on golfers-green wooden box, green dice and custom golf design resin game cups


Liar’s DiceA classic game of bluffing Includes 4 dice shakers, 20 dice and a dice storage bag, all of which store in a handsome wooden dice box


Camo Liar’s DiceShazzzzam Gomer! Expertly camouflaged, with blaze orange dice and cups Destined to be played in deer blinds and hunting lodges everywhere


BuncoThe hot dice game for women available in handsome “pink” wooden storage box Displays beautifully and a great gift for mom


Shut The Box Bookshelf Edition

Same classic play as the Old Century Edition Handsome wooden package for display in bookshelves or on coffee tables


Dread Pirate – Bookshelf EditionCollect more treasure than your opponents Features cast metal ships, metal doubloons, glass jewels and cloth treasure map in solid-wood bookshelf style box Award winner: Family Fun Magazine, Oppenheim Gold Seal, Parents’ Choice, National Parenting Center and Parents Guide


Bookshelf Favorites

32

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(Age

s 8+

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Too Funny! (Ages 5+)

Fish in a Barrel newMore fun than a barrel of monkeys Link together more Trout, Bass or Muskie than the competition in 30 seconds and earn the honor to use the stringer (included) to “string up your catch” Comes with nine colorful 4 ¼” fish, stringer and 30 second timer All store inside barrel designed storage tube “Fish On!”


Bowling Knights and Bowling Zombies Hilarious wooden bowling games; one featuring the Knights of the Round Table, the other the most gruesome Zombies imaginable…all with facial expressions right out of Monty Python Comes with solid wood pins, bowling ball and packaged in round storage tube

Bowling Zombies newItem: 53756Case Pack: 6UPC: 8 02221 53756 9

Kid-Cala™• Green and yellow tracks make it easier for young

children to learn

• Molded and painted fruit adds fun and conversation to Mancala


Mancala™• Features instructions for three

different types of play

• Winner, Parents’ Choice Award


Travel Mancala™Now players can take the ancient game of strategy from Africa anywhere in the world!


The World of Mancala™The world’s most popular game is still teaching basic math skills and bringing families together

Bowling KnightsItem: 53752Case Pack: 6UPC: 8 02221 53752 1

3333


Ring TossGrill up the burgers and get ready for game time The classic carnival game includes old-style wooden beverage crate, 6 plastic bottles, 6 quality rope rings with bead head, scoring pegs and even a slide-on wooden top for storage and transport to that new big game or family outing


State Fair BingoA classic, retro-style set Comes with traditional metal ball-spinner, wooden Bingo balls, solid-wood Bingo board and 8 nostalgic shutter Bingo cards


Skee-BeanPlayers aim and try to toss bean bags through different sized circles to score points Comes in waterproof tote bag


Wood Brainteasers

State Fair FavoritesVintage games for the bingo parlor, backyard and weekend tailgate

Oversized 8” x 6 ¾” x 1 ½” and beautifully designed wooden brainteaser puzzles featuring golf, hunting and fishing themes Great gift for dad or granddad Slide the wooden tiles to solve the puzzle

Hole In OneItem: 53982Case Pack: 6UPC: 8 02221 53982 2

Reel ‘Em InItem: 53983Case Pack: 6UPC: 8 02221 53983 9

Buck HuntItem: 53985Case Pack: 6UPC: 8 02221 53985 3

State Fair Bingo Expansion PackA perfect companion to State Fair Bingo Includes 12 additional Bingo Cards


Lawn BowlingSet the wood pins and roll the heavy resin ball Comes in convenient waterproof tote bag


34

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Over 1 MillionGames in Print!

More than500,000 Sold!



Glows inthe dark!


TV and PR!

Movie in TheatersJuly 1, 2011!

Movie in TheatersJune 17, 2011!

Over 400,000Games in Print!


Dora’sNew Look!

PrintAdvertising!

National TVand Print!

TV, Radioand PR!

PR and Print!

TVAdvertising!

More than 4 Million in Print!

Over 2 MillionKids Have Played!

Print!

TV & PrintAdvertising!

New Look!

More than a Dozen Di�erent Murders to Solve!

Over 3 Million in Print!

Now with 3 titles!

3 Di�erentPiece Counts!

IncludesColorforms Pieces!

NewSmaller Format!

Online andPrint Advertising

Strong Repeat Purchase Trend

Over 30 Million Sold!

Radioand PR!

RefreshedProduct

TV, Radio &Print Advertising!

Radio & PrintAdvertising!





Glows inthe dark!


TV and PR!





Dora’sNew Look!

PrintAdvertising!


TV, Radioand PR!

PR and Print!

TVAdvertising!



Print!


New Look!



Now with 3 titles!



NewSmaller Format!




Radioand PR!

RefreshedProduct



Children’s Jigsaw Puzzles (Ages 3+)Top-selling puzzles based on children’s favorite books and cartoon characters All puzzles are packaged in easy-to-merchandise modular boxes, contain 24 pieces and measure 10” x 13 ” Case pack of 12

Super WHY!™ Puzzle AssortmentItem: 33812UPC: 0 23332 33812 2

Five Little Monkeys™ Puzzle AssortmentItem: 34331UPC: 0 23332 34331 7

The Pigeon™ Puzzle AssortmentItem: 34601UPC: 0 23332 34601 1

Yo Gabba Gabba™ Puzzle Assortment newItem: 34350UPC: 0 23332 34350 8

Eric Carle™ Puzzle AssortmentItem: 34376UPC: 0 23332 34376 8





Glows inthe dark!


TV and PR!





Dora’sNew Look!

PrintAdvertising!


TV, Radioand PR!

PR and Print!

TVAdvertising!



Print!


New Look!



Now with 3 titles!



NewSmaller Format!




Radioand PR!

RefreshedProduct



Green Lantern Woodboard Tray Puzzle Assortment* newItem: 30135Case Pack: 12UPC: 0 23332 30135 5Piece Count: 12Puzzle Size: 8”x 11”

Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

*Ships in display

35

Bepuzzled®

35





Glows inthe dark!


TV and PR!





Dora’sNew Look!

PrintAdvertising!


TV, Radioand PR!

PR and Print!

TVAdvertising!



Print!


New Look!



Now with 3 titles!



NewSmaller Format!




Radioand PR!

RefreshedProduct







Glows inthe dark!


TV and PR!





Dora’sNew Look!

PrintAdvertising!


TV, Radioand PR!

PR and Print!

TVAdvertising!



Print!


New Look!



Now with 3 titles!



NewSmaller Format!




Radioand PR!

RefreshedProduct







Glows inthe dark!


TV and PR!





Dora’sNew Look!

PrintAdvertising!


TV, Radioand PR!

PR and Print!

TVAdvertising!



Print!


New Look!



Now with 3 titles!



NewSmaller Format!




Radioand PR!

RefreshedProduct



Children’s Floor Puzzles (Ages 3+)

1,2,3 to the ZooItem: 30128UPC: 0 23332 30128 7Piece Count: 12 per puzzle (48 total)Puzzle Size: 7 25” x 9 75”

Super WHY!™ SUPER You-Sized PuzzleItem: 33821Case Pack: 6UPC: 0 23332 33821 4Piece Count: 50Puzzle Size: 20” x 36”

Yo Gabba Gabba™ newItem: 33823Case Pack: 6UPC: 0 23332 33823 8

Paul Frank™ newItem: 33824Case Pack: 6UPC: 0 23332 33824 5

The Very Hungry Caterpillar™ 2-sided Shaped Floor Puzzle newGet twice the puzzle fun with The Very Hungry Caterpillar on the front and his foods on the back The sturdy suitcase packaging makes it easy to take anywhere and great for storage

Item: 33826Case pack: 6UPC: 0 23332 33826 9Piece Count: 36Puzzle Size: 25” x 36”

Brain Quest® newThis puzzle has a fast-paced question and answer format Kids use the Colorforms pieces to answer the questions as well as create their own challenges


Children’s 4 in 1 Wooden Jigsaw Puzzle Boxes (Ages 3+)High quality, compartmentalized boxes, each including four puzzles Mix up all the pieces to create a sorting game using the numbers printed on the back Case pack of 6

Paul Frank™ newItem: 30126UPC: 0 23332 30126 3Piece Count: 9,12,12,16 (49 total)Puzzle Size: 5 875” x 8 75”

The Pigeon™ newItem: 30129UPC: 0 23332 30129 4 Piece Count: 9,12,12,16 (49 total)Puzzle Size: 5 875" x 8 75"

Colorforms® Floor PuzzlesUG has brought the storycraft of Colorforms to puzzling! These floor puzzles come with a set of over 25 Colorforms pieces for kids to customize their puzzle image Each puzzle is 48 pieces with a puzzle size of 24” x 36 ”

The Very Hungry Caterpillar™ newItem: 30138UPC: 0 23332 30138 6Piece Count: 9,12,12,16 (49 total)Puzzle Size: 5 875" x 8 75"

Puzzle Back

36

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The Very Hungry Caterpillar™ Double Image Lenticular PuzzlesTilt the box and the puzzle and see the image change! 24 pieces each with a puzzle size of 9”x12” Case pack of 6

60-300 piece Jigsaw Puzzles

Caterpillar to Butterfly (Ages 3+)Item: 34364UPC: 0 23332 34364 5

Hungry to Full Caterpillar (Ages 3+)Item: 34371UPC: 0 23332 34371 3

Silly Bandz® Seek It! Find It! Wear it!™ Puzzle Assortment (Ages 5+) newThe race is on - seek out the 5 Silly Bandz included with each puzzle Find the Silly Bandz within the puzzle scene and win them to wear!

Item: 33315Case Pack: 6UPC: 0 23332 33315 8Piece Count: 100Puzzle Size: 10” x 13”

The 39 Clues™ Jigsaw Puzzle (Ages 6+)Item: 39001Case Pack: 6UPC: 0 23332 39001 4Piece Count: 200Puzzle Size: 13” x 19”

Green Lantern Glow Puzzle Assortment (Ages 8+)* newItem: 31391Case Pack: 6UPC: 0 23332 31391 4 Piece Count: 300Puzzle Size: 13" x 19"

Super WHY!™ Hidden Word Puzzle Assortment (Ages 4+)Find the 30 words hidden within each puzzle (magnifier included) Reinforces word-image recognition, helping children learn to read!

Item: 33815Case Pack: 6UPC: 0 23332 33815 3Piece Count: 60Puzzle Size: 10” x 13”

Image 2: Image 2:

Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

Over 1 Million

Games in Print!

More than

500,000 Sold!

Over 2 Million

Games in Print!

Over 5 Million

Games in Print!

Glows in

the dark!

Over 1 Million

Games in Print!


July 1, 2011!

Movie in Theaters

June 17, 2011!

Over 400,000

Games in Print!

Over 750,000

Games in Print!

Dora’s

New Look!

Print

Advertising!

National TV

and Print!

TV, Radio

and PR!

PR and Print!

TV

Advertising!

More than 4 Million

in Print!

Over 2 Million

Kids Have Played!

Print!

TV & Print

Advertising!

New Look!


Murders to Solve!

Over 3 Million

in Print!

Now with 3 titles!

3 Di�erent

Piece Counts!

Includes

Colorforms Pieces!

New

Smaller Format!

Online and

Print Advertising

Strong Repeat

Purchase Trend

Over

30 Million Sold!

Radio

and PR!

Refreshed

Product

TV, Radio &

Print Advertising!

Radio & Print

Advertising!

*PENDING LICENSOR APPROVAL

37

Bepuzzled®

37

Impossibles® Puzzles (Ages 12+)These puzzles have been popular for years with puzzle fans who are up for the challenge No borders, tricky recurring images and five extra pieces make for an exciting puzzle experience that is different every time Each 750-piece puzzle creates a 24” x 24” image Case pack of 4

Michael Jackson Puzzles (Ages 12+)Celebrate the King of Pop, the best-selling entertainer of all time, with these four timeless puzzle images Case pack of 6

Butterfly KissesItem: 33405UPC: 0 23332 33405 6

Something FishyItem: 33404UPC: 0 23332 33404 9

Hook, Line and SinkerItem: 33409UPC: 0 23332 33409 4

Cow CountryItem: 33401UPC: 0 23332 30024 2

Sweet Tooth newItem: 33412UPC: 0 23332 33412 4

Raining Cats and DogsItem: 33411UPC: 0 23332 33411 7

Madalene’s Hearts® (Ages 12+) newWouldn’t you love to receive a unique heart each week, created specially for you? Inspired by the touching story of Monday Hearts for Madalene, these 1,000-piece puzzles feature stunning photography of unique heart-shaped collages, created from a diverse array of everyday objects Case pack of 6

Madalene’s Hearts® Puzzle Assortment newItem: 35320UPC: 0 23332 35320 0

What More Can I Give? Concert PuzzleItem: 33223UPC: 0 23332 33223 6Piece Count: 500Puzzle Size: 19” x 19”

Dangerous Album Cover PuzzleItem: 33224UPC: 0 23332 33224 3Piece Count: 500Puzzle Size: 19” x 19”

Thriller Album Cover Puzzle newItem: 33227UPC: 0 23332 33227 4 Piece Count: 500 Puzzle Size: 19” x 19”

Michael Album Cover Panoramic Puzzle newItem: 33228UPC: 0 23332 33228 1 Piece Count: 1,000 Puzzle Size: 17” x 30”

38

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Classic Mystery Jigsaw Puzzles™ (Ages 12+)These exciting mysteries have become a mainstay in any puzzle assortment Read the thrilling story and put the puzzles together to discover the hidden clues needed to solve the mystery Each 1,000 piece puzzle creates a 23” x 29” image Case pack of 4

Sherlock Holmes Item: 33118UPC: 0 23332 33118 5

Lokulus™ (Ages 6+)This 3-D puzzle is Tangrams on steroids!

• Features 14 high quality, two-sided, multi-colored tiles

• Create over 70 different and exciting patterns

Alfred HitchcockItem: 33106UPC: 0 23332 33106 2

Murder on the TitanicItem: 33101UPC: 0 23332 00521 5

Grounds for MurderItem: 33116UPC: 0 23332 33116 1

Foul Play & CabernetItem: 33117UPC: 0 23332 33117 8

A Taxing Murder newItem: 33119UPC: 0 23332 33119 2

Murder on the Rocks new Item: 33120UPC: 0 23332 33120 8

Recipe for Murder newItem: 33121UPC: 0 23332 33121 5

Classic Mystery Jigsaw Puzzles™ Floor DisplayItem: 33170Holds: 32 PuzzlesDimension: 19” x 21”x 72”


39

Bepuzzled®

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Glows inthe dark!


TV and PR!





Dora’sNew Look!

PrintAdvertising!


TV, Radioand PR!

PR and Print!

TVAdvertising!



Print!


New Look!



Now with 3 titles!



NewSmaller Format!




Radioand PR!

RefreshedProduct



Hanayama Cast Puzzles (Ages 12+)University Games has partnered with Hanayama of Japan in bringing the world’s finest cast puzzles to the United States Known for their high quality, puzzle inventors the world over compete to be chosen for Hanayama’s challenging line In 2011, University Games is adding 3 new titles Each title comes packed in a sleek display of 6 units Assortments are also available Product available only in the U S

Trout

Item: 30871UPC: 0 23332 30871 2

Claw

Item: 30872UPC: 0 23332 30872 9

Starfish

Item: 30873UPC: 0 23332 30873 6

Seahorse

Item: 30874UPC: 0 23332 30874 3

DevilItem: 30841UPC: 0 23332 30841 5

RingItem: 30842UPC: 0 23332 30842 2

RadixItem: 30843UPC: 0 23332 30843 9

Marble newItem: 30845UPC: 0 23332 30845 3

Helix newItem: 30855UPC: 0 23332 30855 2

CoasterItem: 30844UPC: 0 23332 30844 6

AmourItem: 30851UPC: 0 23332 30851 4

LabyrinthItem: 30852UPC: 0 23332 30852 1

VortexItem: 30853UPC: 0 23332 30853 8

Equa Item: 30854UPC: 0 23332 30854 5

Chain newItem: 30865UPC: 0 23332 30865 1

EnigmaItem: 30861UPC: 0 23332 30861 3

ElkItem: 30862UPC: 0 23332 30862 0

QuartetItem: 30863UPC: 0 23332 30863 7

NutcaseItem: 30864 UPC: 0 23332 30864 4

Ocean Cast Puzzles Ocean titles bring a marine theme to the Hanayama easy to moderate levels Titles can be showcased in the display, or pegged

Levels 4, 5 & 6 University Games is proud to offer 5 titles each for Levels 4, 5 and 6 Titles can be showcased in the display, or pegged

C AST PUZZLES

DIFFICULTY LEVELS

LEVEL 1 - Easy

LEVEL 2 - Fairly Easy

LEVEL 3 - Moderate

LEVEL 4 - Challenging

LEVEL 5 - Difficult

LEVEL 6 - Very Difficult

112233445566

C AST PUZZLES

DIFFICULTY LEVELS

LEVEL 1 - Easy


LEVEL 3 - Moderate


LEVEL 5 - Difficult


112233445566

C AST PUZZLES

DIFFICULTY LEVELS

LEVEL 1 - Easy


LEVEL 3 - Moderate


LEVEL 5 - Difficult


112233445566

C AST PUZZLES

DIFFICULTY LEVELS

LEVEL 1 - Easy


LEVEL 3 - Moderate


LEVEL 5 - Difficult


112233445566

C AST PUZZLES

DIFFICULTY LEVELS

LEVEL 1 - Easy


LEVEL 3 - Moderate


LEVEL 5 - Difficult


112233445566

C AST PUZZLES

DIFFICULTY LEVELS

LEVEL 1 - Easy


LEVEL 3 - Moderate


LEVEL 5 - Difficult


112233445566

C AST PUZZLES

DIFFICULTY LEVELS

LEVEL 1 - Easy


LEVEL 3 - Moderate


LEVEL 5 - Difficult


112233445566

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Doodletop®

It’s a classic toy with a twist Get in on the Doodletop action and leave your competitors in the dust

Doodletop SingleThe classic Doodletop kids know and love – great for peg sections and bins

Item: 60360Minimum Order: 48UPC: 7 33753 00360 7

Doodletop Refill PensSwitching to another ink color is a snap! Includes 6 different color pens


Doodletop TwisterSpecial charger makes Doodletops spin three times longer than by hand – making it easier for younger kids to master


Double DoodleTwo Doodletops for twice the fun!


Doodletop Gift BoxBoxes stack easily for merchandising in bins or on tables and shelves Includes 4 refill pens

Item: 60400UPC: 7 33753 00400 0

Twirling Ribbons™Brilliant Ribbons for Twirling and Swirling

Kids have loads of fun creating eye-catching swirls, loops and squiggles with these fabulous ribbons Available individually or in a display

Rainbow Ribbons™Our Original Rainbow Ribbon with a 7’- Long Ribbon and a Wooden Wand

An evergreen toy that is fun for kids of all ages!


Dazzler Ribbons™ DisplayItem: 61131Case Pack: 1 (36 Units)

Large Rainbow Ribbons™A Bigger Version of Our Original Rainbow Ribbon with a 10’-Long Ribbon and a Wooden Wand


Dazzler Ribbons™A Beautiful Rainbow Ribbon on a Colorful, Glittering Wand

Dazzlers are a hit with girls who like to twirl, dance and do rhythmic gymnastics


Rainbow Ribbons™ DisplayItem: 61199

The Pigeon™ Bands! (Ages 5+) newThe Pigeon Bands! are a great line extension to our Pigeon line of products Wear them and share them 20 Bands in all, 5 different images in 4 different colors


41


41

Licensed Glow (Ages 5+)

Giant Planet Stick-Ons™Enjoy the beauty of the Solar System in any room with these beautiful, giant, glowing images of the planets and space craft Great for any age and can be reused and moved from place to place

• Glows in the dark

• Comes with a fact sheet about the planets and space craft

• Can be shelved horizontally or pegged vertically


Large Format Activites (Ages 5+)

Under the SeaItem: 49603Case Pack: 6UPC: 0 40595 49603 1

DinosaursItem: 49602Case Pack: 6UPC: 0 40595 49602 4

Green Lantern – Stars in Blister newItem: 24101 Case Pack: 12UPC: 0 40595 24101 3

Green Lantern – Characters & Stars newItem: 24102 Case Pack: 12UPC: 0 40595 24102 0

Green Lantern – AdhesivesItem: 24103 Case Pack: 12UPC: 0 40595 24103 7

Paul Frank™ Glow Creations Adhesives new Wonderful glow-in-the-dark reusable adhesives of Julius and his friends


Paul Frank™ Outer Space Box Set newCreate a universe of Julius and friends that glow-in-the-dark


Color ON!™ Coloring RollThis unique coloring experience keeps kids occupied for hours of creative and interactive fun Roll out the paper and create a 10-foot long mural, or tear off smaller works of art to show off Easy to roll up and take anywhere Attractive to girls and boys

• “Can You Find?” activity (12 objects per title) and large format make play more interactive

• Includes 5 crayons and a crayon sharpener inside the handles

• Can be shelved horizontally or pegged vertically

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Boxed Kits and Tubes (Ages 5+)These larger sets make great gifts, and also ring up higher dollar sales of glow and space-related products

3-D Solar System™Eight colorful glow-in-the-dark planets, plus Pluto, over 200 adhesive stars, string, putty and a Solar System Guide Booklet are included to recreate a glowing solar system in any room

• The perfect complement to the Star Explosion

• Our top-selling boxed kit for the past 7 years!


Star Explosion™More than 700 glow-in-the-dark shapes to decorate ceilings and walls make this classic kit a best seller

• Includes Wonder Stars™, Twinkle Stars®, Galactic Astros® and adhesives

• Highest piece count on the market


Planet Size: 3/4” to 2”

Unique Packaging

pops off the shelf

Galaxy of Stars newOver 60 glow-in-the-dark shapes and 200+ glow-in-the-dark adhesives to create your own glow-in-the-dark galaxy


3-D Planets in a TubeItem: 19464Case Pack: 12UPC: 0 40595 19464 7

3-D Stars in a TubeItem: 19469Case Pack: 12UPC: 0 40595 19469 2

3-D Planets / 3-D Stars Assortment in a displayItem: 19461Case Pack: 12UPC: 0 40595 19461 6

Glowing Night Sky newIncludes a solar system mobile and glow-in-the dark shapes to make your wall and ceiling light up


3-D Planets™Item: 19466Case Pack: 6UPC: 0 40595 19466 1

Create a bigger Glow Statement with the 2 new boxed sets

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Explore the Night SkyOur best selling celestial products out-glow all others, thanks to our proprietary Glominite™ formula! Used separately or combined, stars and planets light up a room and light up your sales!

Planets & Stars™Item: 19476Case Pack: 12UPC: 0 40595 19476 0

Super 3-D Stars™Item: 19477Case Pack: 12UPC: 0 40595 19477 7

Micro Stars™Item: 19474Case Pack: 12UPC: 0 40595 19474 6

Galactic Astros®Item: 19475Case Pack: 12UPC: 0 40595 19475 3

Wonder Stars™Item: 19471Case Pack: 12UPC: 0 40595 19471 5

Colorful Stars™Item: 19473Case Pack: 12UPC: 0 40595 19473 9

Twinkle Stars®Item: 19472Case Pack: 12UPC: 0 40595 19472 2

Swirl Stars™Item: 19468Case Pack: 12UPC: 0 40595 19468 5

Colorful Twinkle Stars™Item: 19478Case Pack: 12UPC: 0 40595 19478 4

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Star Center™ Display This introductory display is an easy way to merchandise stars and increase sales–even where no peg space exists!

• Holds 36 units

• 12 each of Wonder Stars, Colorful Stars and Planets & Stars

Item: 19000Case Pack: 1 (36 Units)

Celestial AdhesivesOur glow-in-the-dark adhesives are the fastest, easiest and most accurate way to recreate constellations on a wall or ceiling

• Stars are invisible on a white ceiling by day

• Glow brightly at night

Solar System Adhesives™Item: 19484Case Pack: 12UPC: 0 40595 19484 5

Milky Way®Item: 19481Case Pack: 12UPC: 0 40595 19481 4

Constellation Creations™Item: 19483Case Pack: 12UPC: 0 40595 19483 8

Wonder Stars Super Kit™Item: 19491Case Pack: 12UPC: 0 40595 19491 3

Colorful Stars Super Kit™Item: 19492Case Pack: 12UPC: 0 40595 19492 0

Celestial Super Kits™Our Super Kits are a great way to diversify your product mix and price points

• Basics that no glow program should be without!

• Best value available

LIFETIME GLOW GUARANTEE!Assures customers that our stars will glow for a lifetime or we replace the product Glominite™, our proprietary glow formulation, gives our stars the brightest and highest quality glow

CopyrightsSome products featured are prototypes and may differ when manufactured in content, size, appearance and/or play from the images and descriptions represented in this catalog.

© 2011 University Games.

ASAP, BePuzzled, Colorfelts, Colorforms, the Colorforms logo, Fun Pockets, Galactic Astros, Great Explorations, the Great Explorations logo, Impossibles, Constellation Creations, Doodletop, Kids Battle the Grown-Ups, Milky Way, Murder Mystery Mansion, Murder Mystery Party, Sticks Like Magic, 20 Questions, Twinkle Stars are registered trademarks of University Games Corporation. All Rights Reserved.

3-D Planets in a Tube, 3-D Stars in a Tube, Basic Shapes, BathScapes, the BePuzzled logo, Big Easy, Brush with Genius, Celestial Super Kits, Classic Mystery Jigsaw Puzzles, Colorforms Pieces that Stick like Magic, Colorful Stars, Colorful Stars Super Kit, Colorful Twinkle Stars, ColorOn, Dazzler Ribbons, Dress-Up, Glominite, Glow Creations, Go Fish for Letters, I Have, Kid-Cala, Kids on Stage, Magic Fashion Show, Mancala, Match-ominoes, Micro Stars, Miss Weather, Planets & Stars, Pocket Games, Puzzle Logic, Rainbow Ribbons, Radical Rides, Seek It! Find It! Wear It!, Silly Faces, Solar System Adhesives, Solitaire for Kids, Star Center, Star Explosion, Stick-Ons, Storyteller Scenes, Super 3-D Stars, Swirl Stars, 3-D Deluxe Play Sets, 3-D Planets, 3-D Solar System, Totally Gross!,Travel Mancala, 20 Questions for Kids, Twirling Ribbons, UGAMES Play’n Learn logo, Wonder Stars, Wonder Stars Super Kit, Zero are trademarks of University Games Corporation. All Rights Reserved.

AreYouGame is a trademark of AreYouGame.com.

ERIC CARLE™ THE WORLD OF ERIC CARLE™ THE VERY HUNGRY CATERPILLAR™ (name and image) Illustrations copyright © 2011 Eric Carle LLC. Licensed by Chorion Rights Limited. “The Very Hungry Caterpillar,” “Animals Animals,” “Eric Carle’s ABC” and “1,2,3 TO THE ZOO” are published by Penguin Group (USA). “Brown Bear, Brown Bear, What Do You See?” and “Panda Bear, Panda Bear, What Do You See?” are written by Bill Martin, Jr. and published by Henry Holt and Company. “From Head to Toe” is published by HarperCollins Publishers. “Rooster’s Off to See the World” is published by Simon & Schuster. “Today is Monday” is published by Scholastic Inc. To find out more about Eric Carle books and merchandise, visit www.eric-carle.com and The Eric Carle Museum of Picture Book Art at www.carlemuseum.org.

Kids on Stage is a trademark of University Games Corporation used under exclusive license from L & M Productions. Kids on Stage © University Games 1988. All Rights Reserved.

20 Questions is a registered trademark of University Games Corporation/Scott Mednick. All Rights Reserved.

FIVE Little MONKEYS™ jumping on the bed by Eileen Christelow ©1989. FIVE Little MONKEYS™ bake a birthday cake by Eileen Christelow © 2004. FIVE Little MONKEYS™ sitting in a tree by Eileen Christelow ©2004. FIVE Little MONKEYS™ with nothing to do by Eileen Christelow © 2004. FIVE LITTLE MONKEYS™ is a registered trademark of Houghton Mifflin Company, and the monkey logo is a trademark of Houghton Mifflin Company.

Scavenger Hunt for Kids © 2005 Pazow! Corporation. Scavenger Hunt is a registered trademark of Pazow! Corporation, San Francisco, CA 94109 All Rights Reserved.

Who What Where © 2005 Pazow! Corporation. Who What Where Jr. is a trademark of Pazow! Corporation, San Francisco, CA 94109 All Rights Reserved.

Brain Quest Game, Brain Quest States Game, Brain Quest Around the World Game, My First Brain Quest, Brain Quest Card Decks © Workman Publishing Company, Inc. and Groupe Play Bac, S.A. BRAIN QUEST is a registered trademark of Workman Publishing Company, Inc. and Groupe Play Bac, S.A. used under exclusive license by University Games Corporation. Gameplay and game concept are the exclusive property of University Games Corporation.

Smart Ass The Board Game is a registered trademark of Red Media Pty Ltd. © 2007 Red Media Pty Ltd. Anti-Monopoly is a trademark owned by Hasbro, Inc., and is used pursuant to a license. © 1977, 1985, 1989, 1995 by Ralph Anspach. Patent 4136881.

MAN BITES DOG © Manbitesdog partners. MAN BITES DOG is a trademark of Manbitesdog Partners. Used under exclusive license by University Games Corporation. All Rights Reserved.

Oh Hell is a trademark of Twinson Company. © 2002 University Games Corporation. All Rights Reserved.

Bookshelf Games name and logo are registered trademarks of BE Good Company.

Dora the Explorer © 2011 Viacom International Inc. All Rights Reserved. Nickelodeon, Nick Jr., Dora the Explorer and all related titles, logos and characters are trademarks of Viacom International Inc.Go, Diego, Go! © 2011 Viacom International Inc. All Rights Reserved. Nick Jr., Go, Diego, Go! and all related titles, logos and characters are trademarks of Viacom International Inc.SpongeBob SquarePants © 2011 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. Created by Stephen Hillenburg.

© 2011 Viacom International Inc. All Rights Reserved. Nickelodeon, Nick Jr., Wonder Pets and all related titles, logos and characters are trademarks of Viacom International Inc.

© 2011 Viacom International Inc. All Rights Reserved. Nickelodeon, Ni Hao, Kai-Lan and all related titles, logos and characters are trademarks of Viacom International Inc.

Fancy Nancy text copyright © 2011 by Jane O’Connor, illustrations copyright © 2011 by Robin Preiss Glasser. Used by permission of HarperCollins Publishers. All rights reserved.

Text © 2006 Conn & Hal Iggulden. Book cover artwork © 2006 HarperCollins Publishers Ltd. The Dangerous Book for Boys Word Mark AM Heath Ltd on behalf of Conn & Hal Iggulden. The Dangerous Book for Boys stylised word mark HarperCollins Publishers Ltd. Based on the bestselling Book The Dangerous Book for Boys published by HarperCollins and available at all good book shops. Typographical arrangement © 2006 HarperCollins Publishers Ltd. Licensed by The Sharpe Company and Rocket Licensing Ltd.

Lokulus, Akumulate and TotemLand are all trademarks of Mind Challenge Ltd. 97, Upton Street, Bundell, Queensland 4217, Australia. PO Box 777, Nerang, Queensland 4211, Australia. All rights reserved.

© 2011 Out of the Blue Enterprises LLC. All Rights Reserved. SUPER WHY and all related titles, logos and characters are trademarks of Out of the Blue Enterprises LLC. The PBS KIDS logo is a registered mark of PBS and is used with permission. SCHOLASTIC, THE 39 CLUES and associated logos are trademarks and or registered trademarks of Scholastic Inc.

© Relatively Creative Pty Limited 2008. SORTS is a Trademark of Crown and Andrews Pty Limited 2008. SORT IT OUT! is made under license from Crown and Andrews Pty Limited.

Yo Gabba Gabba! TM & © 2011 GabbaCaDabra LLC.

© 2011 HANAYAMA CO., LTD. Japan All Design and Copy Rights Reserved.

Art © 2003 Mo Willems. Based on the book DON’T LET THE PIGEON DRIVE THE BUS! by Mo Willems. Art © 2006 Mo Willems. Based on the book DON’T LET THE PIGEON STAY UP LATE! by Mo Willems. Art © 2004 Mo Willems. Based on the book THE PIGEON FINDS A HOT DOG! by Mo Willems. Art © 2008 Mo Willems. Based on the book THE PIGEON WANTS A PUPPY! by Mo Willems. All books published by Hyperion Books for Children. Licensed by University Games.

© 2011 Triumph International, Inc. under license to Bravado International Group.

TRANSFORMERS and its logo and all related characters are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved. © 2011 Paramount Pictures Corporation. All Rights Reserved.

MY LITTLE PONY and all related characters are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved.

TONKA and its logo are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved.

The Gruffalo © 1999 Julia Donaldson & Axel Scheffler. The Gruffalo word mark and logo are trade marks of Julia Donaldson and Axel Scheffler and used under license. Licensed by Magic Light Pictures Ltd.

Silly Bandz: © 2011 BCP Imports, LLC. All rights reserved. The displayed trademarks rights and copyrights are the exclusive property of BCP Imports, LLC. All rights reserved.

Madalene’s Hearts: © 2011 Page Hodel - Licensed by Mosaic Licensing.

Take a Letter licensed from James Games Design, Inc.

Match-ominoes © 2007/2010 & Patent PCT/FR2008/000520 : Jean Loup Druon.

Circulo under licence from Genie Toys plc England.© 2008 Genie Toys plc. Patent Pending.

Callisto © 2009 Sophisticated Games Ltd. www.sophisticated-games.com

GREEN LANTERN and all related characters and elements are trademarks of & © DC Comics. WB SHIELD: TM & © Warner Bros. Entertainment Inc. (s11)

™ and © 2011 Paul Frank Industries LLC. Paul Frank and all related logos, characters, names, and distinctive likenesses thereof are the exclusive property of Paul Frank Industries LLC. All Rights Reserved. Used Under Authorization. paulfrank.com

Zero © 2010 is a trademark used under license. All Rights Reserved.

Magic Fashion Show, Brush with Genius, BathScapes and Radical Rides © 2010 are trademarks of University Games. All rights reserved.

Speed Date is a trademark of University Games. All Rights Reserved.

Celestial AdhesivesOur glow-in-the-dark adhesives are the fastest, easiest and most accurate way to recreate constellations on a wall or ceiling

• Stars are invisible on a white ceiling by day

• Glow brightly at night

University Games Corporation

2030 Harrison Street, San Francisco, CA 94110

Call us at 800 347 4818 or fax 415 503 0091 to place orders

University Games Europe B V

Wethouder Sangersstraat 23, 6191 NA Beek, Netherlands

+31 46 477 0690

University Games Australia

Level 1, 71-73 Chandos Street St Leonards NSW 2065 Australia

612 9436 1016

University Games UK Ltd

Unit 11, Brickfields Business Park, Old Stowmarket Rd , Woolpit, Bury St Edmunds, Suffolk, IP309QS

44 (0) 1359 243 900

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University Games 2011 Catalog

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