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University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Enhancing fitness with WSN systems: From the laboratory to the market
Goran [email protected]
1/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Presentation Outline
• Smart Running Track - system overview
• Marketing possibilities• Discussion
2/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Smart Running Track- the Essence• Sensor/mobile application for competitive running
• Sensor nodes worn by runners• Stationary sensor nodes to track runners’ movement
• Supervision by a physicianthrough a computer connected via USB to one of the sensor nodes
• Ranking – by calories spent,– by average speed– …
3/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
SRT System - Notes
4/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
• Available sensors• Equipment integration
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Market strategy 1- Support for personal fitness
5/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
• System for enhancing exercise experience/performance• Sell the entire system:
– Equipment– Monitoring software
• Possible AI system for – Safety monitoring– Performance optimization
• Online/Offline interface for a personal trainer• Provide a personal trainer as a service• Targets individual users, advanced fitness, athletes
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Market strategy 2- Competitive running
6/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
• Target a group of people• Allow for the performance to be compared• Look at the aggregate performance of a team according to multiple criteria
• The system becomes an ideal team-building activity
• Provide the exercise environment and sell the service
• Primary customers: big and medium businesses
• Sponsored equipment to reduce costs
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Market strategy 3 - Part of the Future Internet
7/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
• Future Internet: – Everything can talk to anything
• Data collected represent a digital image of a person’s level of fitness
• Use the data to provide personalized services• Example: Active holyday
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Market strategy 3 - Part of the Future Internet (2)
8/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
• An initial base of potential customers needs to be established
• As the number of potential customers grows, the number of services that are economically viable grows
• New services attract new users• Sell services• Targeted advertising
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Questions? Comments?
Goran Rakočević [email protected]
9/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
