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The Zaltman Metaphor Elicitation Technique By: Lauren Shoaf
Table of Contents€¦ · Technical Report, Refereed 8 Conference Proceeding, Refereed 1 Conference Proceeding Edited Book, Refereed 1 Non-Refereed Journal Article (Published) 3 Conference
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Philip Kotler Kotler o marketingu Kako stvoriti, osvojiti i gospodariti ...
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i · 2019-05-10 · to refer to it as such. The term social marketing was coined that same year by Phillip Kotler and Gerald Zaltman.2 Social marketing uses many of the principles
Zaltman Metaphor Elicitation Technique (ZMET) Project8c9afd081c3d4def1403-dc063f7c0c33274a6b24fd15453f7b6d.r25.cf2.r… · Zaltman Metaphor Elicitation Technique (ZMET) Project ZMET
10.0.1 Kotler
Marketing Kotler
Philip Kotler
Kotler-Zaltman - Social Marketing