University of Jordan Jordan University Business School (JUBS)
Course Syllabus
QF-AQAC-03.02BS.1.2 Course Syllabus
1. Department Name: Department of Marketing
2. Program Name: MBA in Marketing
3. Program Code 1604725
4. Course Code and Title: Marketing strategy 5. Course credits: 3
6. Pre-requisites:
7. Course Instructor/ Coordinator Name and Email
Zaid obeidat, [email protected]
8. Course web-page:
9. Academic year: 2020-2021
10. Semester: x First Second Summer
11. Textbook(s) (Make sure you have one textbook – resource materials online)
Marketing Strategies (text and cases), 6th edition by Ferrell and Hartline
12. References: (Make sure that the references are available in the Library and online)
13. Other resources used (e.g. periodicals, software, eLearning, site visits, etc.):
14. Course description (from the catalog)
The course is an integration of all marketing elements in a strategic planning framework. It
emphasizes areas of strategic importance, especially those that have significant implications
and relevance for marketing policy decisions in competitive situations. You will develop skills
in creating and evaluating marketing plans, strategies, and implementation programs so that
you will be better prepared to manage the marketing problems you will encounter in your
profession. As part of the course requirements, you will prepare marketing cases for class
discussion, conduct environmental, competitive, and customer analyses, and develop several
strategic marketing plans. The course also makes extensive use of team-based assignments
and active class discussion.
15. Course Intended Learning Outcomes:(All CILOs must start with an action verb, please use ANNEX I for getting a
better understanding of the Action Verbs and Blooms Taxonomy. The mapping of the CILOs with relevance to the PILOs of the program.)
Mapping to PILOs
CILOs (Preferred not to exceed 12 CILOs)
a b c d e f g h i J k
1. Acquire an x x
University of Jordan Jordan University Business School (JUBS)
Course Syllabus
QF-AQAC-03.02BS.1.2 Course Syllabus
understanding of the dynamic nature of today's environment and its influence on the marketing activities
2. Develop an understanding of the various components of the marketing plan
x x x
3. Develop an understanding and skill in conducting a situational analysis
x
4. Develop an understanding and skill in conducting a swot analysis
x x
5. Develop an understanding of the product strategy
x x
6. Develop an understanding of theprice strategy
x x
7. Develop an understanding of the promotion strategy
x x
8. Develop an understanding of the distribution strategy
x
9. Develop an understanding of the
importance of the implementation
process in the marketing plan success
x xx
10. Acquire the skill to develop a marketing
plan
x x
16. Course evaluation: (Formative and summative assessment methods are expected)
Assessment Type
Details/ Explanation of Assessment in relation
to CILOs
Number Weight Date(s)
University of Jordan Jordan University Business School (JUBS)
Course Syllabus
QF-AQAC-03.02BS.1.2 Course Syllabus
17. Description of Topics Covered(The description should be from the textbook used)
Topic Title (e.g. chapter title)
Description
Chapter (1) Marketing
Strategy: Marketing in
today's economy
This chapter reviews some of the major challenges and opportunities that exist in planning marketing strategy in today’s economy. It will also review the nature and scope of major marketing activities and decisions that occur throughout the planning process. Finally, the chapter looks at some of the major challenges involved in developing marketing strategy
Chapter (2) Strategic
Marketing Planning
This chapter reviews the process of strategic marketing planning in addition to the requirements of each step of the planning process
Chapter (3)Collecting/Analyzing
Marketing Information
This chapter examines the process of the situation analysis of the internal, external, and the customer environment. In addition, this chapter examines the sources of data that can be used to perform a situational analysis
Chapter (4)Developing This chapter examines theprocess of conducting a swot analysis. In addition this chapter examines in detail how firms can establish a
Quizzes 2 %
Midterms 1 30 %
Assignments 1- Students are asked to critique a mission and vision statements for a brand
2- Students are asked to critique a swot analysis by an international firm
3 10%
Projects/Case Studies
Students are asked to choose a specific industry in Jordan and develop a marketing plan for a new local firm with a new product
1 20%
Final 1 40%
Total 100%
University of Jordan Jordan University Business School (JUBS)
Course Syllabus
QF-AQAC-03.02BS.1.2 Course Syllabus
Competitive Advantage
and Strategic Focus
competitive advantage and a strategic focus.
Chapter (5)Customers,
Segmentation and Target
Marketing
This chapter details the strategic issues in relation to the segmentation and targeting
Chapter (6)the marketing program
This chapter details the process of developing the marketing program in addition to the process of developing the product, price, promotion, and distribution strategies.
Chapter (7)Branding and
Positioning
This chapter examines the strategic issues in relation to branding and positioning.
Chapter (8) : Ethics and Social Responsibility in Marketing Strategy
The current chapter discuses different issues which are related to the ethical and social responsibility in marketing strategy such as; ethics and social responsibility in marketing strategy, ethical issues in the marketing program, managing and controlling ethical issues, relationship to marketing and financial performance, and incorporating ethics and social responsibility into strategic planning
Chapter (9)Implementation and control
This chapter examines the main issues related to executing and evaluating strategic Issues in marketing Implementation, approaches to marketing implementation, internal marketing and marketing implementation, evaluating and controlling marketing activities, and the success of marketing plan.
Chapter (10) Developing and Maintaining Long-Term Customer Relationships
This chapter examines managing customer relationships, quality and value: the keys to developing customer relationships, and customer satisfaction: the Key to customer retention.
18. Course Weekly Breakdown:
Week Date Topics covered CILOs Teaching Method Assessment
1 Marketing Strategy:
Marketing in today's
economy
1 Lecture /in class discussions
2 Strategic Marketing
Planning
2 Lecture /in class discussions
3 Collecting/Analyzing
Marketing Information
3 Lecture /in class discussions
Quiz
4 Developing Competitive
Advantage and Strategic
4 Lecture /in class discussions
quiz
University of Jordan Jordan University Business School (JUBS)
Course Syllabus
QF-AQAC-03.02BS.1.2 Course Syllabus
Focus
5 Mid-term exam Written exam
6 Customers, Segmentation
and Target Marketing
5 Lecture /in class discussions
7 The marketing program 6-7-8-9 Lecture /in class discussions
8 The marketing program 6-7-8-9 Lecture /in class discussions
9 Branding and positioning 6 Lecture /in class discussions
10 Implementation and control 9 Lecture /in class discussions
11 Ethics and Social Responsibility in Marketing
Strategy
12 Developing and Maintaining Long-Term Customer Relationships
Lecture /in class discussions
13 Project presentations 10 Lecture /in class discussions
Oral presentations
14 Project presentations 10 Lecture /in class discussions
Oral presentations
19. Others:
Description
Attendance policies:
Students are not allowed to miss more than 15% of the classes during the semester. Failing to meet this requirement will be dealt with according to the university disciplinary rules.
Absences from exams and handing in assignments on time:
Make ups to be determined by the deanship associated with an acceptable absence acceptance form signed by the dean office. Assignment delivery; 15/04/2017
Health and safety procedures:
According to the University roles and regulations
Honesty policy regarding cheating, plagiarism, misbehavior:
According to the University roles and regulations
University of Jordan Jordan University Business School (JUBS)
Course Syllabus
QF-AQAC-03.02BS.1.2 Course Syllabus
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