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UNIVERSITY OF MANITOBA VISUAL IDENTITY GUIDE
February 15, 2011
University of Manitoba Visual Identity Guide • February 15, 2011
2
This guide is to be used as a reference tool for the development of all University of Manitoba communications materials. The graphic standards outlined in the following pages reflect university policy and have been developed to ensure that the university brand is effectively represented to all external audiences.
Public Affairs is responsible for ensuring the integrity of the University of Manitoba brand and for providing final approval on materials reflecting the university’s name and logo for all internal and external publicity or promotional purposes.
Any questions regarding these guidelines should be directed to:
Public Affairs University of Manitoba (204) 474-8346 >> [email protected]
University of Manitoba Visual Identity Guide • February 15, 2011
3
Maintaining excellent standards in how the University of Manitoba is represented visually reflects our overall commitment to excellence in every facet of what we do. A comprehensive visual identity system is a structure for communicating and presenting information logically, consistently and with distinction.
The following guidelines have been developed to provide direction for the use of the University of Manitoba logo and theme line, and application and adaptation of our visual identity system. While logo use rules must not be departed from, the visual identity system is inherently modular to allow for great flexibility of application.
Our Visual identity
University of Manitoba Visual Identity Guide • February 15, 2011
4
The foundation building blocks of the University of Manitoba visual brand are: Signature, Colour, Typography and Photography. When applied consistently in concert, they work to present a cohesive and distinct brand image.
The following pages provide an overview of these building blocks and the rules that govern their application, as well as outline how to bring them all together.
>> signature . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
>> COlOur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
>> typOgraphy . . . . . . . . . . . . . . . . . . . . . . . . 28
>> phOtOgraphy . . . . . . . . . . . . . . . . . . . . . . . . 31
>> bringing them all tOgether . . . . . . . . 35>> TeMPlATes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
>> sTATionery APPlicATions . . . . . . . . . . . . . . . . . 54
hOw tO use these guidelines
University of Manitoba Visual Identity Guide • February 15, 2011
5
signatureThe key element of the visual brand is the signature. It includes the logo and faculty identifiers. Nothing identifies the communication piece as being from the U of M more than the signature. It also contains pertinent call to action details such as the URL and sometimes the theme line.
University of Manitoba Visual Identity Guide • February 15, 2011
6
The University of Manitoba logo is made up of two elements:
1. A shield graphic
2. Word mark
Two versions are acceptable. in order of preference, they are:
1. Horizontal version
2. Stacked version
Always use digital files supplied by Public Affairs. Do not attempt to reset the wordmark or build another configuration.
Horizontal Version
Logo
Word MarkShield Graphic Stacked Version
The University of Manitoba logo
University of Manitoba Visual Identity Guide • February 15, 2011
7
Logo safe area/minimum size
The logo is always scaled as a unit. The shield graphic never appears less than 12mm (1/2 inch) in height.
Logo protected space
Protected space:A safe area around the logo must be preserved at all times.
The safe area is determined by the height of the capital U in the wordmark.
Minimum size:The minimum allowable size of the logo has been reached when the height of the shield graphic is 12 mm ( 1/2 inch).
Note: There may be rare occasions such as merchandise (pens, etc.) that require the logo to be smaller. Please consult with Public Affairs in these instances.
12mm
University of Manitoba Visual Identity Guide • February 15, 2011
8
upper bar: Pantone 1545 C
outline of icons: Pantone 1545 C
banner: Pantone 1545 C
logotype: Pantone 1545 C
outline of shield: Pantone 1545 C
bottom interior: Pantone 130 C
bison: Pantone 130 C
pinline: Pantone 1545 C
The Pantone colours used in the University of Manitoba logo are:
Pantone 130 C and Pantone 1545 C.
University of Manitoba Visual Identity Guide • February 15, 2011
9
A one colour version of the university logo has been developed for ocassions when the university needs to produce a one colour print job. It uses Pantone 1545.
Logo versions
Full colour
Full colour with white type
The full colour logo is the preferred version and should be used wherever possible. This version includes a white release that ensures legibility on coloured backgrounds.
This version includes white type and a white release that ensures legibility on coloured backgrounds.
One Colour
University of Manitoba Visual Identity Guide • February 15, 2011
10
Logo versions
Black and White
Reverse A reverse white version for use in black and white applications or on dark coloured backgrounds has also been created. The logo may be printed on any solid colour, texture or photographic background that provides sufficient contrast for clarity and legibility.
The black version for use in black and white applications.
University of Manitoba Visual Identity Guide • February 15, 2011
11
When a piece is produced in colour, the U of M logo should appear in full colour.
Use the full colour version with white type when the background does not provide enough contrast for the type.
It is critical that the background provides sufficient contrast for clarity and legibility.
The black and white and reverse versions should be used in one colour black applications such as black and white newsprint ads.
Choosing which logo to use
The logo can be printed on any texture or photographic background that provides sufficient contrast for clarity and legibility.
University of Manitoba Visual Identity Guide • February 15, 2011
12
Four-colour process When printing in four-colour process (CMYK), the proper colour specifications are as above.
Four-colour process/special print techniques
C -
M -
Y -
K -
0%
53%
100%
72%
C -
M -
Y -
K -
0%
30%
100%
0%
Pantone 1545 C Pantone 130 C
Special print techniques The entire logo may be engraved, blind embossed or metal foil stamped. Discuss special print techniques with University of Manitoba Public Affairs.
University of Manitoba Visual Identity Guide • February 15, 2011
13
Incorrect uses
Improper proportion:Reduce and enlarge the logo proportionately. The size of the shield in relationship to the word mark should not be altered.
U n i v e r s i t y
of Ma n i t o b a
Different type style:Minion is the only typeface allowed in the logo format. Others (i.e. Minion Italic) are not allowed.
Framing:The logo should never be framed in a restricting box, shape or specific area.
Improper alignment of shield:In the logo format, the alignment of the shield relative to the word mark should not be altered.
The examples on these pages illustrate how the logo may not be used.
Such misuse will undermine the university’s effort to present a strong and unified image, and will alter the perception and meaning of the logo itself.
Although only one version of the logo is used in these illustrations, all the official versions are subject to these parameters.
University of Manitoba Visual Identity Guide • February 15, 2011
14
Overlapping or alignment of visual elements: The logo should not be encumbered by other visual elements. Avoid the use of any copy, slogans, symbols or images overlapping or aligned with the logo.
Distortion: The logo should not be subject to distortion or manipulation. (i.e. slanting, stretching, twisting or curving).
BookSale
Coloured backgrounds that are from the U of M colour palette: As a general rule, the logo should be placed on either the U of M brown or gold, white or other neutral or on a photographic background that provides enough contrast.
Distracting background: The logo should never be placed on backgrounds that distract or overpower.
Improper colour: The logo should never be reproduced in any brown and gold combination other than the official colours.
Improper placement of the shield: In the logo format, the placement of the shield relative to the word mark should not be altered. That is, it must be above or to the left of the word mark.
Incorrect uses
University of Manitoba Visual Identity Guide • February 15, 2011
15
umanitoba.caOne university. Many futures.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula
nec tortor. Integer eget sem. Ut vitae enim eu est
vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque.
Nulla luctus erat vitae libero. Integer nec enim.
Phasellus aliquam enim et tortor. Quisque aliquet,
quam elementum condimentum feugiat, tellus odio
consectetuer wisi, vel nonummy sem neque in elit.
Curabitur eleifend wisi iaculis ipsum.
More courses.More opportunity.
More courses.More opportunity.
umanitoba.caOne university. Many futures.
Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
Logo with theme line
The theme line“One university. Many futures.” is the university’s theme line.
The theme line can appear:
• Below the logo
• On the bottom left
• Incorporated into a headline
When it appears as part of the signature, it always appears set in sentence case.
In applying it below the logo, always respect the logo’s safe area.
The preferred setting for the theme line is Knockout 31 Junior Middleweight.
These examples illustrate the theme line’s size in relationship to the logo, when applied near the logo.
When applied in the bottom left, the theme line should not dominate the logo.
Always protect the safe area of the logo in applying the themeline and URL on any application.
Never allow the themeline and URL to dominate the logo on any given application.
The URL“umanitoba.ca” is the university’s URL.
It should be set in lowercase letters and in Knockout 51 Middleweight.
In applying it below the logo, always respect the logo’s safe area.
These examples illustrate the URL’s size in relationship to the logo, when applied near the logo.
When applied in the bottom left, the URL should not dominate the logo.
University of Manitoba Visual Identity Guide • February 15, 2011
16
Logo with faculty identifier
The examples above show both horizontal and vertical approved faculty identifiers.
The minimum clear zone around the supplemental logo is equal to the height of the letter “F” in “Faculty”. No word or image may be placed closer to the logo than this distance.
All usage and print guidelines that apply to the basic logo also apply to faculty identifiers.
In the faculty identifiers, the type should be Pantone 1545 brown or black.
To provide flexibility for a variety of applications and design considerations, three versions of the faculty identifiers have been developed. They are:
Logo left faculty identifier
Logo right faculty identifier
Vertical faculty identifier
An identity system has been developed for use by faculties and are available by Public Affairs. Always use digital files supplied by Public Affairs. Do not attempt to reset the wordmark or build another configuration.
Faculty of MedicineFaculty of Medicine
Faculty of ArtsFaculty of Arts
Faculty of PharmacyFaculty of Pharmacy
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Faculty of MedicineFaculty of Medicine
Faculty of ArtsFaculty of Arts
Faculty of PharmacyFaculty of Pharmacy
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Faculty of Medicine
Faculty of Arts
Faculty of Pharmacy
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
and Food SciencesFaculty of Agricultural
Faculty of MusicMarcel A. Desautels
Facultyof Medicine
Facultyof Arts
Facultyof Pharmacy
Clayton H. Riddell Faculty of Environment,
Earth, and Resources
Faculty of Agriculturaland Food Sciences
Marcel A. DesautelsFaculty of Music
Logo left faculty identifier
Logo right faculty identifier Vertical faculty identifier
FFF
FF
F
University of Manitoba Visual Identity Guide • February 15, 2011
17
Horizontal faculty identifiers
The examples above show more examples of the logo left faculty identifier and the logo right faculty identifier. When the faculty name must go on two lines, the point size is adjusted accordingly. This aids in giving approximately the same visual weight on all faculty identifiers.
Faculty of MedicineFaculty of Medicine
Faculty of ArtsFaculty of Arts
Faculty of PharmacyFaculty of Pharmacy
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Examples of logo left faculty identifiers Examples of logo right faculty identifiers
University of Manitoba Visual Identity Guide • February 15, 2011
18
Vertical faculty identifiers
The examples above show the vertical faculty identifier configuration. When the faculty name must go on two or three lines, the point size is adjusted accordingly. This aids in giving approximately the same visual weight on all faculty identifiers.
Faculty of Medicine
Faculty of Arts
Faculty of Pharmacy
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
and Food SciencesFaculty of Agricultural
Faculty of MusicMarcel A. Desautels
Facultyof Medicine
Facultyof Arts
Facultyof Pharmacy
Clayton H. Riddell Faculty of Environment,
Earth, and Resources
Faculty of Agriculturaland Food Sciences
Marcel A. DesautelsFaculty of Music
Faculty of Medicine
Faculty of Arts
Faculty of Pharmacy
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
and Food SciencesFaculty of Agricultural
Faculty of MusicMarcel A. Desautels
Facultyof Medicine
Facultyof Arts
Facultyof Pharmacy
Clayton H. Riddell Faculty of Environment,
Earth, and Resources
Faculty of Agriculturaland Food Sciences
Marcel A. DesautelsFaculty of Music
Examples of vertical faculty identifiers
University of Manitoba Visual Identity Guide • February 15, 2011
19
Faculty identifiers with department names
The examples above show more examples of the faculty identifier with a department name added. These versions are also available from Public Affairs.
Faculty of MedicineObstetrics, Gynecology and Reproductive Sciences
Obstetrics, Gynecology and Reproductive Sciences
Obstetrics, Gynecology and Reproductive Sciences
Faculty of Medicine
Faculty of Medicine
Faculty of MedicineObstetrics, Gynecology and Reproductive Sciences
Obstetrics, Gynecology and Reproductive Sciences
Obstetrics, Gynecology and Reproductive Sciences
Faculty of Medicine
Faculty of Medicine
University of Manitoba Visual Identity Guide • February 15, 2011
20
Administrative and divisional identifiers
Administrative units and divisions are also asked to follow the same configurations and rules of the faculty identifiers. The examples above show examples of the divisional and administrative identifiers. These versions are available from Public Affairs.
Extended Education
Libraries External Relations
Logo left faculty identifier
Logo right faculty identifier Reverse “L” faculty identifier
Examples of administrative and divisional identifiers
University of Manitoba Visual Identity Guide • February 15, 2011
21
Faculty, administrative and divisional identifiers — separated application
The faculty name can move to the top on brochure covers, posters, etc.
The faculty name can move to the far left when signing off ads.
Fus magna
umanitoba.caOne university. Many futures.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
Faculty of Medicine
Faculty of Arts
Faculty of Pharmacy
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
and Food SciencesFaculty of Agricultural
Faculty of MusicMarcel A. Desautels
Facultyof Medicine
Facultyof Arts
Facultyof Pharmacy
Clayton H. Riddell Faculty of Environment,
Earth, and Resources
Faculty of Agriculturaland Food Sciences
Marcel A. DesautelsFaculty of Music
Praesent laciniaeros quis aliquam.
Obstetrics, Gynecology and Reproductive Sciences
umanitoba.caOne university. Many futures.
Fus magna
Praesent laciniaeros quis aliquam.
Faculty of MedicineObstetrics, Gynecology and Reproductive Sciences
There are instances where separating the faculty, administrative or divisional name from the logo is desired. The name must always be set in Minion.
Faculty extension can separate from logo to be positioned elsewhere on a piece.
Faculty of MedicineFaculty of Medicine
Faculty of ArtsFaculty of Arts
Faculty of PharmacyFaculty of Pharmacy
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Faculty of MedicineFaculty of Medicine
Faculty of ArtsFaculty of Arts
Faculty of PharmacyFaculty of Pharmacy
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
University of Manitoba Visual Identity Guide • February 15, 2011
22
The University of Manitoba logo and its approved faculty and unit extensions are the primary identifier for all faculties, departments, and units and must be used in all marketing and communication materials. The use of independent faculty and administrative unit logos are discouraged.
Some independent logos may be approved based on operational/marketing need, such as The Bookstore or Bison Sports. In extenuating circumstances, approval for a faculty or unit to develop or use an independent logo may be sought through application to the Vice-President External.
Leveraging the strength, reach and frequency of the University of Manitoba visual identity is the best course of action when developing marketing and communication materials.
The University of Manitoba logo must appear prominently on all pieces that represent the university or its units.
Logo application
umanitoba.ca
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget
sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae
libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet,
quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel
nonummy sem neque in elit. Curabitur eleifend wisi iaculis ipsum.
Faculty of MedicineFaculty of Medicine
Faculty of ArtsFaculty of Arts
Faculty of PharmacyFaculty of Pharmacy
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Fus magna Praesent lacinia eros aliquam.
Fus magna
umanitoba.caOne university. Many futures.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
Faculty of Medicine
Faculty of Arts
Faculty of Pharmacy
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
and Food SciencesFaculty of Agricultural
Faculty of MusicMarcel A. Desautels
Facultyof Medicine
Facultyof Arts
Facultyof Pharmacy
Clayton H. Riddell Faculty of Environment,
Earth, and Resources
Faculty of Agriculturaland Food Sciences
Marcel A. DesautelsFaculty of Music
Praesent laciniaeros quis aliquam.
Fus magna
umanitoba.ca
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula
nec tortor. Integer eget sem. Ut vitae enim eu est
vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque.
Nulla luctus erat vitae libero. Integer nec enim.
Phasellus aliquam enim et tortor. Quisque aliquet,
quam elementum condimentum feugiat, tellus odio
consectetuer wisi, vel nonummy sem neque in elit.
Curabitur eleifend wisi iaculis ipsum.
Faculty of Medicine
Faculty of Arts
Faculty of Pharmacy
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
and Food SciencesFaculty of Agricultural
Faculty of MusicMarcel A. Desautels
Facultyof Medicine
Facultyof Arts
Facultyof Pharmacy
Clayton H. Riddell Faculty of Environment,
Earth, and Resources
Faculty of Agriculturaland Food Sciences
Marcel A. DesautelsFaculty of Music
Praesent laciniaeros quis aliquam.
University of Manitoba Visual Identity Guide • February 15, 2011
23
In any piece printed in full colour, the University of Manitoba logo should appear in full colour as well.
The University of Manitoba logo is placed bottom left on all Bison Sports materials. The Bison logo signs off on the bottom right.
Practice Makes PerfectLorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh.
When an approved independent logo appears on materials, the University of Manitoba logo must be given equal visual weight and prominence. The logos should be naturally aligned horizontally if both are on the bottom.
Logo application
Sports
University of Manitoba Visual Identity Guide • February 15, 2011
24
COlOurColours perform many duties beyond making a communication piece visually interesting. They are powerful mnemonic devices – people learn to associate colours with a particular organization. This section outlines what Pantone colours to use and gives an overview the main device used to apply the colour.
University of Manitoba Visual Identity Guide • February 15, 2011
25
Colour Palette
Pantone 1545 brown and Pantone 130 gold are the U of M’s core brand colours. All pieces produced by the university should use these two colours predominately. A broad palette of soft and vibrant colours has been developed to complement the institutional gold and brown. Use these selectively as accent colours.
Pantone294
Pantone307
Pantone3115
Pantone5493
Pantone5503
Pantone7454
Pantone430
Pantone1545
Pantone130
Pantone3435
Pantone7496
Pantone3975
Pantone103
Pantone416
Pantone1545
Pantone174
Pantone158
Pantone130
Pantone129
PantoneWarm Gray 9
Pantone294
Pantone307
Pantone3115
Pantone5493
Pantone5503
Pantone7454
Pantone430
Pantone1545
Pantone130
Pantone3435
Pantone7496
Pantone3975
Pantone103
Pantone416
Pantone1545
Pantone174
Pantone158
Pantone130
Pantone129
PantoneWarm Gray 9
Core brand colours
Accent colours
University of Manitoba Visual Identity Guide • February 15, 2011
26
Graphic Device
A unique graphic device has been developed as a means to apply the foundation brand colours, Pantone 1545 and Pantone 130. Essentially, the device is two adjoined rectangular fields of colour. The proportion of one to the other is based on the golden ratio. That is, approximately 1 to 1.61. Because this ratio is considered by artists, architects, designers etc. to be the most aesthetically pleasing proportion, the device also acts as a design tool. It helps to assign structure to a given piece.
Graphic device
Graphic device
The device was developed as a quick and easy way to apply the core brand colours consistently. The illustration here demonstrates its most common application, that of dividing the page into two areas: 1.) image and headline area and 2.) the body copy and signature area. Other finer points of the applying the device are considered on page 47.
BE mORE
More courses.More opportunity.
umanitoba.caOne university. Many futures.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
University of Manitoba Visual Identity Guide • February 15, 2011
27
Graphic Device
ViVamus sit amet lOrem pOsuere dui amet lOremDonec placerat. Nullam nibh dolor, blandit sed, fermen-tum id, imperdiet sit amet, neque. Nam mollis ultrices justo. Sed tempor. Sed vitae tellus. Etiam sem arcu, eleif-end sit amet, gravida eget, porta at, wisi. Nam non lacus vitae ipsum viverra pretium. Phasellus massa.
For more information visit:
umanitoba.ca
ViVamus sit amet lOrem pOsuere dui amet lOrem
Donec placerat. Nullam nibh dolor, blandit sed, fermen-tum id, imperdiet sit amet, neque. Nam mollis ultrices justo. Sed tempor. Sed vitae tellus. Etiam sem arcu, eleif-end sit amet, gravida eget, porta at, wisi. Nam non lacus vitae ipsum viverra pretium. Phasellus massa.
For more information visit:
umanitoba.ca
The graphic device can be applied horizontally or vertically. If applied vertically, it must bleed off the edge. The golden ratio can be used to to divide fields of colour as well to achieve a unified composition as illustrated in the above examples.
University of Manitoba Visual Identity Guide • February 15, 2011
28
typOgraphyTypography is as valuable as colour and photography in establishing a unified look and feel. Correct use of typography can communicate the university’s personality and tone and contribute to a cohesive representation of the institution.
University of Manitoba Visual Identity Guide • February 15, 2011
29
Typography
FontsThe U of M ‘s visual brand uses three fonts. They are:
H&FJ Knockout
Myriad Pro
Minion Pro
Each font is designated to play a specific role. Knockout is for headlines. Myriad is for body copy. Minion is used to provide an accent on the page or in instances where a more classic feel is desired.
Minion Pro
abcdefghijklmnopqrstuvwxyzMyriad Pro Light
abcdefghijklmnopqrstuvwxyzMyriad Pro Regular
abcdefghijklmnopqrstuvwxyzMyriad Pro Bold
abcdefghijklmnopqrstuvwxyzH&FJ Knockout 31-JuniorMiddleweight
abcdefghijklmnopqrstuvwxyzH&FJ Knockout 51-Middleweight
abcdefghijklmnopqrstuvwxyzH&FJ Knockout 71-FullMiddleweight
Myriad ProH&FJ Knockout
Primary headline font Body copy font Accent font
abcdefghijklmnopqrstuvwxyzMinion Pro Regular
abcdefghijklmnopqrstuvwxyzMinion Pro Semibold
abcdefghijklmnopqrstuvwxyzMinion Pro Bold
University of Manitoba Visual Identity Guide • February 15, 2011
30
Alternate fonts
Times New Roman
abcdefghijklmnopqrstuvwxyzHelvetica
abcdefghijklmnopqrstuvwxyzHelvetica Italic
abcdefghijklmnopqrstuvwxyzHelvetica Bold
Helvetica
abcdefghijklmnopqrstuvwxyzTimes New Roman Regular
abcdefghijklmnopqrstuvwxyzTimes New Roman Italic
abcdefghijklmnopqrstuvwxyzTimes New Roman Bold
The webIt is not possible to adhere to the above outlined fonts on the web. Web safe fonts will replace these fonts in most body copy and headlines. However, when possible, in Flash applications, for example, the brand fonts should be used.
FontsAlternate fonts are allowed for in-house applications and word processing. They are:
Times New Roman
Helvetica
There will be instances when other fonts may be acceptable. These specialty applications, including advertising campaigns and unique promotions, require approval through Public Affairs. Please consult us early in the development process with any questions or concerns.
University of Manitoba Visual Identity Guide • February 15, 2011
31
phOtOgraphyPhotography is an extremely valuable component of the University of Manitoba identity. An image can evoke powerful ideas and emotions and create perception — the goal of every brand. Therefore, it’s important to use only images of the highest quality in pieces with a high profile. The images presented in this section act as standard for university photography.
University of Manitoba Visual Identity Guide • February 15, 2011
32
Photography
• For mass-market advertising, use only professionally produced images of high quality .
• Avoid/remove logos on clothing, equipment, etc. Avoid heavily patterned clothing.
• People depicted should be representative of the diversity of people who attend and teach at the university.
• As a general rule, buildings should be shot at optimal angles under ideal natural light conditions.
• Environment/experience shots can be used to evoke an emotional response and to illustrate the spirit on campus. Faces are not as important here.
• In studio shots, again, strive for comfortable, real, honest expressions and poses.
• Images should be fresh, clean, contemporary and forward looking.
• Strive for a spirit of aspiration, accomplishment, happiness, camaraderie, success.
• Avoid complexity unless it is necessary to convey a specific concept or idea. Strive for simplicity wherever possible; strive for beauty always.
• Strive for authenticity in the photography.
• Capturing real, honest emotion and expression is vital. Always strive to capture a “moment” in which the subject is projecting something real, candid.
• If stock photography must be used, it must be of high quality. Care must be taken to see that nothing is represented that is not authentic to the university.
Photography is a cornerstone of the U of M’s visual identity. Below are some general guidelines to consider in planning photo shoots or acquiring stock photography.
University of Manitoba Visual Identity Guide • February 15, 2011
33
Photography
University of Manitoba Visual Identity Guide • February 15, 2011
34
Photography
In studio shots: again strive for comfortable, real, honest expressions and poses.
University of Manitoba Visual Identity Guide • February 15, 2011
35
bringing it all tOgetherIn order to create a cohesive look and feel, the four foundation building blocks of Signature, Colour, Typography and Photography must be brought together in a consistent way. Each area requires attention to detail and superior craftsmanship in execution. The following pages examine these aspects of application as it discusses different marketing vehicles and how to create them. In some cases, rules must be followed. In other cases, guiding principles help shape the particular brand expression.
University of Manitoba Visual Identity Guide • February 15, 2011
36
Branding vs. advertising applications
Every piece of effective marketing communication is an expression of a brand. However, for the purposes of this document we will divide all communications into two categories: branding and advertising. Examples of branding pieces include banners, displays, letterhead, business cards, vehicles, merchandise, websites, brochures and other collateral. In the advertising category we have ads in all their forms.
Branding pieces can require some flexibility in applying logos and design elements because there are a variety of hierarchies. On a display, for example, somewhere higher up is preferred for the logo because of the nature of displays. There is often a table or other obstruction in front of a
display so that key information needs to be closer to eye level. Letterhead is an example where it makes sense for the U of M logo to lead off a branding piece. Brochures and one sheets, etc., however, often approach the hierarchy of an ad with the logo signing off bottom right.
Ads have a unique structure and hierarchy; they are pieces of communication that are read in a specific way. Usually, they are read from top to bottom, left to right. In other words, headline and image are most prominent, body copy is secondary, and then logos sign-off. In this case the of U of M right logo should be used to sign-off bottom right.
Ads usually have a unique structure and hierarchy; branding applications come in a variety of formats and structures.
BRANDINGADVERTISING
University of Manitoba Visual Identity Guide • February 15, 2011
37
Hierarchy of traditional ad
Signature area
Signature area
Image areaImage area
Body copy area
Body copy area
Headline
Headline
EnIm magna
ERaT VOLuT
umanitoba.caumanitoba.ca
One university. Many futures.One university. Many futures.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula
nec tortor. Integer eget sem. Ut vitae enim eu est
vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque.
Nulla luctus erat vitae libero. Integer nec enim.
Phasellus aliquam enim et tortor. Quisque aliquet,
quam elementum condimentum feugiat, tellus odio
consectetuer wisi, vel nonummy sem neque in elit.
Curabitur eleifend wisi iaculis ipsum.
These are the four major building blocks of a traditional ad. This page illustrates the hierarchy of these elements and the path the eye travels. Generally it is top to bottom, left to right in this templated approach.
These examples are of ads that are primarily vertical. Pictured here is a full page (8.5 x 11) ad and a vertical banner ad. This setup is easily adapted to other vertical formats such as quarter page ads, and vertical outdoor.
Aliquam erat volutpat.Fusce ornare massa.
Aliquam erat volutpat.Fusce ornare massa.
University of Manitoba Visual Identity Guide • February 15, 2011
38
Hierarchy of traditional ad
Signature area
Signature area
Image area
Image area
Body copy area
Body copy area
Headline
Headline
BE mORE
Be MORe
More courses. More opportunity.
More courses. More opportunity.
umanitoba.ca
umanitoba.ca
One university. Many futures.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae
enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus.
Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim
et tortor. Quisque aliquet, quam elementum condimentum feugiat, tellus odio consectetuer
wisi, vel nonummy sem neque in elit. Curabitur eleifend wisi iaculis ipsum.
Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida.
Banner ads are limiting. Copy may need to be edited; elements may need to be omitted.
These examples are of ads that are primarily horizontal. Pictured here is a half page horzontal (8.5 x 5.5) ad and a horizontal banner ad. This setup is easliy adapted to other vertical formats such as horizontal outdoor billboards. The hierarchy of elements remains relatively the same.
University of Manitoba Visual Identity Guide • February 15, 2011
39
Signature area
Image area
Headline
umanitoba.caOne university. Many futures.
This page illustrates the hierarchy of some branding pieces that are more templated. In the case of this brochure cover, it is generally top to bottom, left to right, a lot like a full page ad.
More courses.More opportunity.
BE mORE
LIVING ON CAMPUS
Over 1,300 students choose to live on campus
each year, and they can all agree on one thing –
it’s an experience you don’t get anywhere else!
Living in residence is more than just books and studying,
it’s about being part of a community that allows you to
meet new people, get involved in campus activities and
have fun! Our buildings are unique to the students that
live there, and offer access to amenities to make them
feel at home.
From day one, the office of Housing & Student Life
provides you with supports and opportunities to get
involved in campus activities and develop your interests.
A Meal Membership is also available to give you access
to delicious and healthy meal options on campus. All
this, and more, makes living on campus the perfect
complement to your university experience.
Residence at the univeRsity
LIVINGLeARNING&
L e A R N&Apply early!
Applications are available online at:
umanitoba.ca/housing
at the u of MoN CaMPuS
contact us
Housing and Student Life
University of Manitoba
120 Dafoe Road
Winnipeg, MB R3T 6B3
Canada
P: 204.474.9922
F: 204.474.7662
umanitoba.ca/housing
facebook.com/umrezlife
LIVING ON CAMPUSOver 1,300 students choose to live on campus each year, and they can all agree on one thing – it’s an experience you don’t get anywhere else! Living in residence is more than just books and studying, it’s about being part of a community that allows you to meet new people, get involved in campus activities and have fun! Our buildings are unique to the students that live there, and offer access to amenities to make them feel at home.
From day one, the office of Housing & Student Life provides you with supports and opportunities to get involved in campus activities and develop your interests. A Meal Membership is also available to give you access to delicious and healthy meal options on campus. All this, and more, makes living on campus the perfect complement to your university experience.
Residence at the univeRsity
LIVINGLeARNING&
L e A R N& Apply early!Applications are available online at:umanitoba.ca/housing
at the u of MoN CaMPuS
contact usHousing and Student LifeUniversity of Manitoba120 Dafoe RoadWinnipeg, MB R3T 6B3Canada
P: 204.474.9922F: 204.474.7662E: [email protected]/housingfacebook.com/umrezlife
ViVamus sit amet lOrem pOsuere dui amet lOrem
Donec placerat. Nullam nibh dolor, blandit sed, fermen-tum id, imperdiet sit amet, neque. Nam mollis ultrices justo. Sed tempor. Sed vitae tellus. Etiam sem arcu, eleif-end sit amet, gravida eget, porta at, wisi. Nam non lacus vitae ipsum viverra pretium. Phasellus massa.
For more information visit:
umanitoba.ca
Hierarchy of branding materials
University of Manitoba Visual Identity Guide • February 15, 2011
40
umanitoba.ca
One uniVersity . many Futures .
Hierarchy of branding materials
Not all branding pieces have the same hierarchy. Unique applications call for unique solutions, as illustrated on this page.
University of Manitoba Visual Identity Guide • February 15, 2011
41
Unique branding materials / campaigns
The university has several different audiences and stakeholders with whom it needs to communicate. Unique vehicles may call for an approach that lies beyond the standard templates. In these instances, as with campaigns, the creative must adhere to the brand’s overarching principles, however, significant flexibility may be warranted in the creative approach. For any unique branding materials and campaigns, consult with Public Affairs early in the development process. Final approval on these materials resides with Public Affairs and the Office of the Vice-President, External.
InnovatIonachIevement
collaboratIonleadershIp
commItmentInspIratIoncreatIvIty
dedIcatIondIscovery
communIty
U N I V E R S I T Y O F M A N I TO B A | A N N UA L R E P O R T 2 0 0 7 / 2 0 0 8 | 1
2 0 0 7 | 2 0 0 8 a n n u a l r e p o r t A W I N N I N G S E A S O N
15431 UMCommunityReportPostcard_5b-pths.indd 1 10/27/10 9:40 AM
University of Manitoba Visual Identity Guide • February 15, 2011
42
Overarching principles
Simplicity and clarityInclude what is essential and omit the superfluous. Avoid busy; strive for clean. Simple is powerful; complicated means clutter without focus. Think singular.
Emotional impactEvery brand seeks an emotional connection with its audience. Whether it’s beautiful, inspiring, amusing, or clever, the emotions evoked should be in line with the core brand values.
CreativityUnique and surprising solutions should be sought where possible.
Superior craftsmanshipPhotography should be of the highest quality. Typography should be applied correctly with finesse and attention to detail, impact, contrast, etc. The overall impression is one of superior quality.
A visual identity guide cannot anticipate every circumstance or scenario a designer will face. Some materials are more easily templated, while other more creative and organic applications require flexibility. Referencing and adhering to overarching principals is therefore important. While the foundation building blocks of photography, typography, colour, and signature are important, the creative must also clearly demonstrate that the following principles are considered:
University of Manitoba Visual Identity Guide • February 15, 2011
43
Applying faculty identifiers
Signature areaSignature area
Fus magna
Fus magna
umanitoba.ca umanitoba.caOne university. Many futures.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula
nec tortor. Integer eget sem. Ut vitae enim eu est
vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque.
Nulla luctus erat vitae libero. Integer nec enim.
Phasellus aliquam enim et tortor. Quisque aliquet,
quam elementum condimentum feugiat, tellus odio
consectetuer wisi, vel nonummy sem neque in elit.
Curabitur eleifend wisi iaculis ipsum.
In some cases faculty identifiers become unwieldy. Always choose the version that is optimal for the application.
Faculty of Medicine
Faculty of Arts
Faculty of Pharmacy
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
and Food SciencesFaculty of Agricultural
Faculty of MusicMarcel A. Desautels
Facultyof Medicine
Facultyof Arts
Facultyof Pharmacy
Clayton H. Riddell Faculty of Environment,
Earth, and Resources
Faculty of Agriculturaland Food Sciences
Marcel A. DesautelsFaculty of Music
Faculty of Medicine
Faculty of Arts
Faculty of Pharmacy
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
and Food SciencesFaculty of Agricultural
Faculty of MusicMarcel A. Desautels
Facultyof Medicine
Facultyof Arts
Facultyof Pharmacy
Clayton H. Riddell Faculty of Environment,
Earth, and Resources
Faculty of Agriculturaland Food Sciences
Marcel A. DesautelsFaculty of Music
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Praesent laciniaeros quis aliquam.
University of Manitoba Visual Identity Guide • February 15, 2011
44
Applying faculty identifiers
Varying dimensions
umanitoba.ca
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget
sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae
libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet,
quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel
nonummy sem neque in elit. Curabitur eleifend wisi iaculis ipsum.
This example illustrates the flexibility of the faculty identifier configurations.
Faculty of MedicineFaculty of Medicine
Faculty of ArtsFaculty of Arts
Faculty of PharmacyFaculty of Pharmacy
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Faculty of MusicMarcel A. Desautels
and Food SciencesFaculty of Agricultural
Environment, Earth, and ResourcesClayton H. Riddell Faculty of
Fus magna Praesent lacinia eros aliquam.
University of Manitoba Visual Identity Guide • February 15, 2011
45
When it comes to your education
Is BETTERThe University of Manitoba has more of everything you need to grow, thrive and set the foundation for a fabulous career. As the province’s largest university, the U of M is the only place that delivers the experience of a big, vibrant, exciting campus while ensuring you have more of the individual attention and supports you need to succeed.
91% of recent graduates were satisfied or very satisfied with
their decision to attend the U of M, a satisfaction level higher
than the Canadian average.
DID YOu KnOW?
THE UNIVERSITY OF MANITOBAHas over 100 programs for you to explore. We’re big. And that’s a good thing.
But it’s not just about size, it’s about options. The U of M offers more academic
programs, innovative research, support for students, co-operative education
options, campus services, scholarships, student groups and social networks
than any post-secondary institution in the province. From the moment you
arrive on our beautiful campus, our size is working for you.
The University of Manitoba is also a vibrant learning community where you’re
part of everything that goes on – inside and outside of the classroom. We have
more student groups – over 100 – more recreation facilities and extra-curricular
opportunities than any other post-secondary institution in the province.
Our size also means more flexibility for you. Our flexible timetable and distance
learning options mean you can get the education you want when you want it.
Your University of Manitoba experience starts with University 1. This first year
program offers you a broad range of choices that will help you figure out what
you want to do, or confirm your decision and allow you to jump right in –
without adding extra time to your degree.
Front cover: Jillian Kelsch, B.Comm.Hons., Asper School of Business Back cover: Brent Kolody, Student, Faculty of Science
• Read the profiles and blogs of real U of M students at itsmyfuture.ca
• Become a fan on Facebook at facebook.com/umanitoba or join one our faculty groups!
• Check out our YouTube channel at youtube.com/umanitoba
COnnECT WITH us On-LInE
Table of ContentsMore for You 2
Features Aboriginal Community 10 Connect with the World 12 Housing 14 Co-op and Internship Programs 15 Strategize for Career Success 16 Bison Sports and Recreation Services 18 University 1 20 Flexible Course Options 22
Programs Agricultural and Food Sciences 24 Architecture (Environmental Design) 25 Arts 26 Business 28 Dental Hygiene 29 Dentistry 30 Education 31 Engineering 32 Environment, Earth, and Resources 33 Fine Arts 34 Human Ecology 35 Kinesiology and Recreation Management 36 Law 37 Medical Rehabilitation 38 Medicine 39 Music 40 Nursing 41 Pharmacy 42 Social Work 43 Science 44 Certificate Programs 46
Application Information Program Listing 48 Application Steps 50 Entrance Requirements 54 Scholarships 58 Tuition Fees 62 Fort Garry Campus Map 63
3
The look and feel uses three typefaces. Each is assigned a different purpose and each is limited to a range of relative sizes.
First of all there is H&FJ Knockout. It is the main headline font and so it provides the loudest voice and overall flavour of the piece. It is also used as subheads, callouts and all “large” type. Headlines should always be set in all caps.
Myriad Pro Regular, Light, and Condensed is used for body copy or in other supporting small sizes only. Never use it for subheads, call-outs, or headlines.
The accent font is Adobe Minion Pro. It is the font used in the logo and faculty identifiers. It should be used sparingly but effectively on each page to provide some contrast and life.
Knockout is used for headlines, large call-outs and all subheads.
Minion is used as an accent font. Used in a balanced way across a given spread, it creates interest, contrast and variety.
Myriad is used for large blocks of text, bulleted points and body copy only. It should be applied very uniformly when applied as body copy. Where there is opportunity, avoid tight leading (line spacing). This ensures a comfortable reading experience and creates a pleasing texture on the page.
Typography: what to do
University of Manitoba Visual Identity Guide • February 15, 2011
46
Typography: what not to do
Is BETTER
One university. Many futures.
More courses.More opportunity.
be more
Type must be legible. Avoid colour combinations that create discord.
Avoid special effects.
Do not reassign the fonts to new purposes within the layout.
Photography: what to do
Plan ahead. Make sure that clean open fields of colour are present to accommodate type.
Avoid complexity. Strive for something powerful and beautiful.
A spirit of achievement and success is ideal in showcasing the university’s achievements. Always ensure expressions align with the communications objectives.
Photography: what not to do
Images such as this one with no clear focus should never be used as a main image.
Collages and photo-illustrations should be avoided. Especially on covers.
Avoid busy backgrounds if type needs to be overlaid. Also, stock photography, in general, should not be used as main images, as they undermine the desire to present an authentic image of the university.
University of Manitoba Visual Identity Guide • February 15, 2011
47
Colour: what not to do
BE mORE
More courses.More opportunity.
umanitoba.caOne university. Many futures.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
BE mORE
More courses.More opportunity.
umanitoba.caOne university. Many futures.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
Avoid coloured type on photographic backgrounds that do not provide sufficient contrast.
This is the ideal proportion of the graphic device on an ad when used as a separator of image and signature area.
Never apply more than one of the graphic devices on any given page.
Do not apply colour behind the logo
unnecessarily.
Do not increase the depth of the
graphic device on ads this way.
BE mORE
More courses.More opportunity.
umanitoba.caOne university. Many futures.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
Do not skew the graphic device.
Even though there is a vibrant brand colour palette, it
should be applied judiciously and not
in a way that creates a new look and feel.
BE mORE
More courses.More opportunity.
umanitoba.caOne university. Many futures.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
BE mORE
BE mORE
More courses.More opportunity.
More courses.More opportunity.
umanitoba.ca
umanitoba.ca
One university. Many futures.
One university. Many futures.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
Do not apply the logo
outside of the standard
signature area unnecessarily.
Do not apply the logo too
small.
Signature: what not to do
University of Manitoba Visual Identity Guide • February 15, 2011
48
Faculty and unit examples
Fall/Winter 2010
Active Livingfor Life!
Some faculties and units on campus have already developed their own marketing and communications materials that incorporate the tools outlined in these guidelines. They have taken the tools provided and added a degree of differentiation to express their own unique area. The overall look and feel does not depart from the university as a whole. Principles that govern signature, colour, typography, and photography still apply.
All faculties should consult with Public Affairs before developing their marketing and communication materials.
Extended Education
LEARNING THAT EXTENDS YOUR REACHumanitoba.ca/extended
LIVING ON CAMPUS
Over 1,300 students choose to live on campus
each year, and they can all agree on one thing –
it’s an experience you don’t get anywhere else!
Living in residence is more than just books and studying,
it’s about being part of a community that allows you to
meet new people, get involved in campus activities and
have fun! Our buildings are unique to the students that
live there, and offer access to amenities to make them
feel at home.
From day one, the office of Housing & Student Life
provides you with supports and opportunities to get
involved in campus activities and develop your interests.
A Meal Membership is also available to give you access
to delicious and healthy meal options on campus. All
this, and more, makes living on campus the perfect
complement to your university experience.
Residence at the univeRsity
LIVINGLeARNING&
L e A R N&Apply early!
Applications are available online at:
umanitoba.ca/housing
at the u of MoN CaMPuS
contact us
Housing and Student Life
University of Manitoba
120 Dafoe Road
Winnipeg, MB R3T 6B3
Canada
P: 204.474.9922
F: 204.474.7662
umanitoba.ca/housing
facebook.com/umrezlifeLIVING ON CAMPUSOver 1,300 students choose to live on campus each year, and they can all agree on one thing – it’s an experience you don’t get anywhere else! Living in residence is more than just books and studying, it’s about being part of a community that allows you to meet new people, get involved in campus activities and have fun! Our buildings are unique to the students that live there, and offer access to amenities to make them feel at home.
From day one, the office of Housing & Student Life provides you with supports and opportunities to get involved in campus activities and develop your interests. A Meal Membership is also available to give you access to delicious and healthy meal options on campus. All this, and more, makes living on campus the perfect complement to your university experience.
Residence at the univeRsity
LIVINGLeARNING&
L e A R N& Apply early!Applications are available online at:umanitoba.ca/housing
at the u of MoN CaMPuS
contact usHousing and Student LifeUniversity of Manitoba120 Dafoe RoadWinnipeg, MB R3T 6B3Canada
P: 204.474.9922F: 204.474.7662E: [email protected]/housingfacebook.com/umrezlife
University of Manitoba Visual Identity Guide • February 15, 2011
49
Templates for print ads, posters, and brochures have been developed for faculties and units to use. Please contact Public Affairs for these resources.
templates
University of Manitoba Visual Identity Guide • February 15, 2011
50
Ad Templates
Announcement ad template
Announcement ad template
umanitoba.caOne university. Many futures.
THE UNIVERSITY OF MANITOBA WELCOMES
PROFESSOR OF LINGUISTICS
John SmithProfessor
Nunc auctor bibendum eros. Maecenas porta accumsan mauris. Etiam enim enim, elementum sed, bibendum quis, rhoncus non, metus. Fusce neque dolor, adipiscing sed, consectetuer et, lacinia sit amet, quam. Suspendisse wisi quam, consectetuer in, blandit sed, suscipit eu, eros. Etiam ligula enim, tempor ut, blandit nec, mollis eu, lectus. Nam cursus. Vivamus iaculis. Aenean risus purus, pharetra in, blandit quis, gravida a, turpis. Donec nisl. Aenean eget mi. Fusce mattis est id diam. Phasellus faucibus interdum sapien. Duis quis nunc. Sed enim. Donec nisl. Aenean eget mi. Fusce mattis est id diam. Phasellus faucibus interdum sapien. Duis quis nunc.
umanitoba.caOne university. Many futures.
THE UNIVERSITY OF MANITOBA WELCOMES
THE UNIVERSITY OF MANITOBA WELCOMES
RESEARCH ASSISTANT
John SmithProfessor
John SmithProfessor
Nunc auctor bibendum eros. Maecenas porta accumsan mauris. Etiam enim enim, elementum sed, bibendum quis, rhoncus non, metus. Fusce neque dolor, adipiscing sed, consectetuer et, lacinia sit amet, quam. Suspendisse wisi quam, consectetuer in, blandit sed, suscipit eu, eros. Etiam ligula enim, tempor ut, blandit nec, mollis eu, lectus. Nam cursus. Vivamus iaculis. Aenean risus purus, pharetra in, blandit quis, gravida a, turpis. Donec nisl. Aenean eget mi.
Nunc auctor bibendum eros. Maecenas porta accumsan mauris. Etiam enim enim, elementum sed, bibendum quis, rhoncus non, metus. Fusce neque dolor, adipiscing sed, consectetuer et, lacinia sit amet, quam. Suspendisse wisi quam, consectetuer in, blandit sed, suscipit eu, eros. Etiam ligula enim, tempor ut, blandit nec, mollis eu, lectus. Nam cursus. Vivamus iaculis. Aenean risus purus, pharetra in, blandit quis, gravida a, turpis. Donec nisl. Aenean eget mi.
PROFESSOR OF LINGUISTICS
University of Manitoba Visual Identity Guide • February 15, 2011
51
Ad Templates
Announcement ad template in colour
John SmithProfessor
Nunc auctor bibendum eros. Maecenas porta accumsan mauris. Etiam enim enim, elementum sed, bibendum quis, rhoncus non, metus. Fusce neque dolor, adipiscing sed, consectetuer et, lacinia sit amet, quam. Suspendisse wisi quam, consectetuer in, blandit sed, suscipit eu, eros. Etiam ligula enim, tempor ut, blandit nec, mollis eu, lectus. Nam cursus. Vivamus iaculis. Aenean risus purus, pharetra in, blandit quis, gravida a, turpis. Donec nisl. Aenean eget mi. Fusce mattis est id diam.
PROFESSOR OF LINGUISTICS
Lecture series ad template
umanitoba.caOne university. Many futures.
Bruce D. HomerAssociate ProfessorPh.D. Program in Educational PsychologyThe Graduate Center, CUNY
Dr. Bruce Homer is a world-renowned expert on how children learn to communicate. From birth, children are exposed to an array of signs that are initially means of communication but are later adapted as modes of thought. Homer’s applied research includes the development of software and educational games to help children learn more efficiently.
3 p.m., Friday, March 5107 Drake Centre, University of Manitoba, Fort Garry CampusAll are welcome. Free admission.For more information, contact Dr. Judy Chipperfield at 474-6790
SIGNS OF THOUGHT:SYMBOLIC UNDERSTANDING IN DEVELOPMENT AND EDUCATION
DiStinguiSheD ViSiting Lecturer
University of Manitoba Visual Identity Guide • February 15, 2011
52
ViVamus sit amet lOrem pOsuere dui amet lOremDonec placerat. Nullam nibh dolor, blandit sed, fermen-tum id, imperdiet sit amet, neque. Nam mollis ultrices justo. Sed tempor. Sed vitae tellus. Etiam sem arcu, eleif-end sit amet, gravida eget, porta at, wisi. Nam non lacus vitae ipsum viverra pretium. Phasellus massa.
For more information visit:
umanitoba.ca
ViVamus sit amet lOrem pOsuere dui amet lOrem
Donec placerat. Nullam nibh dolor, blandit sed, fermen-tum id, imperdiet sit amet, neque. Nam mollis ultrices justo. Sed tempor. Sed vitae tellus. Etiam sem arcu, eleif-end sit amet, gravida eget, porta at, wisi. Nam non lacus vitae ipsum viverra pretium. Phasellus massa.
For more information visit:
umanitoba.ca
Poster examples
Poster examples
University of Manitoba Visual Identity Guide • February 15, 2011
53
Brochure examples
AT THE U OF M’S NEW PEMBINA HALL STUDENT RESIDENCE
LIVINGLeARNING&
One university. Many futures.
More courses.More opportunity.
BE mORE
Brochure examples
University of Manitoba Visual Identity Guide • February 15, 2011
54
stationery Applications
University of Manitoba Visual Identity Guide • February 15, 2011
55
July, 2000
Ms Jane Doe123 Chancellor DriveWinnipeg, MB R3T 0N1
Dear Ms Doe:
As you are a graduate of the University of Manitoba’s Faculty of Agriculture and Food Sciences, I wanted to write and let you know some exciting news on how we are contributing to the safety of the world’s grain supplies.
We recently broke ground on a new $4 million research facility to study and improve grain storage. Unlike any other grain research group in Canada, Dr. Digvir Jayas of biosystems engineering will bring together a multi-disciplinary team of engineers, entomologists, chemists and specialists in fungi in one building. This integrated approach to studying grain storage will ensure Canada meets international standards for quality and chemical-residue-free grain. These are increasingly important issues to the world’s food safety, and the University of Manitoba continues to contribute significantly to the body of research in this area.
We are delighted that this ground-breaking research has been made possible through the Canada Foundation for Innovation, the Manitoba Innovations Fund, and private partners.
This is but one of a number of new initiatives taking place in our faculty. I invite you to check our website often at www.umanitoba.ca/afs for more news and information. I think you’ll be as proud of our staff, students and alumni as I am.
Sincerely,
Harold BjarnasonDean
Faculty of Agricultural and Food Sciences
umanitoba.ca/afs
Dean’s Office257 Agriculture BuildingWinnipeg, ManitobaCanada R3T 2N2Telephone (204) 474-9380Facsimile (204) [email protected]
A basic stationery system consists of an 8.5" x 11" letterhead, 2" x 3.5" business card and #10 envelope.
Minion is the preferred typeface to be used for all information, however Times New Roman may be used for body and address copy.
Ink colours for all coated items are Pantone 130 C and Pantone 1545 C.
All ink colours for uncoated items are Pantone 129 U and 175 U.
Purchasing Services
University of Manitoba
Winnipeg, Manitoba R3T 2N2
Stationery System
The stationery system provides for customization of all components. On the letterhead, business card and envelope, the second line after University of Manitoba may contain the name of a school, faculty, department or other unit.
University of Manitoba Visual Identity Guide • February 15, 2011
56
The mailing address, telephone and facsimile numbers and e-mail address are listed in the top right section of the letterhead. The web address is centred at the bottom of the page.
Letterhead
On the letterhead, the top left logo identifies the university and the faculty, school, department or unit.
July, 2000
Ms Jane Doe123 Chancellor DriveWinnipeg, MB R3T 0N1
Dear Ms Doe:
As you are a graduate of the University of Manitoba’s Faculty of Agriculture and Food Sciences, I wanted to write and let you know some exciting news on how we are contributing to the safety of the world’s grain supplies.
We recently broke ground on a new $4 million research facility to study and improve grain storage. Unlike any other grain research group in Canada, Dr. Digvir Jayas of biosystems engineering will bring together a multi-disciplinary team of engineers, entomologists, chemists and specialists in fungi in one building. This integrated approach to studying grain storage will ensure Canada meets international standards for quality and chemical-residue-free grain. These are increasingly important issues to the world’s food safety, and the University of Manitoba continues to contribute significantly to the body of research in this area.
We are delighted that this ground-breaking research has been made possible through the Canada Foundation for Innovation, the Manitoba Innovations Fund, and private partners.
This is but one of a number of new initiatives taking place in our faculty. I invite you to check our website often at www.umanitoba.ca/afs for more news and information. I think you’ll be as proud of our staff, students and alumni as I am.
Sincerely,
Harold BjarnasonDean
Faculty of Agricultural and Food Sciences
umanitoba.ca/afs
Dean’s Office257 Agriculture BuildingWinnipeg, ManitobaCanada R3T 2N2Telephone (204) 474-9380Facsimile (204) [email protected]
University of Manitoba Visual Identity Guide • February 15, 2011
57
The template for business cards delivers graphic and typographical information in a positive format (i.e. dark type on light background). The ghosted back shield motif is used as a design enhancement that complements the simplicity of the given information.
Template
410 Administration Bldg. University of ManitobaWinnipeg, Manitoba R3T 2N2
Tel. 204.474.7509 Fax. [email protected]
Jane DoePurchasing Consultant
Purchasing Services
Business card
The ultimate purpose of a business card is to act as a communicator of information as well as a symbol of the university.
The ghosted back shield motif is once again used to add a sense of lightness which helps to soften the bold showcase of colour on the card.
Use 7.5 pt type for the address block, 10 pt type for the name, 8 pt type for the person’s title.
To order business cards, complete the >> form and forward to Purchasing Services by fax: 474-7509 or mail to 410 Administration Building.
Contact Purchsing Services at 474-6113 with any questions.
University of Manitoba Visual Identity Guide • February 15, 2011
58
Purchasing Services
410 Administration Building
Winnipeg, Manitoba R3T 2N2
Respective to indicia and postal regulations, the University of Manitoba logo and corresponding return mailing address are positioned beside each other in the top left corner of the envelope.
Envelope
University of Manitoba Visual Identity Guide • February 15, 2011
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The screened-back shield icon sits top left on the letterhead, printed in 15% yellow.
The shield icon bleeds off the top left corner to the degree that: • the bison image must be
visible to slightly above the eye.
• the crown, leaf and book images must never be cut off.
10 pt text is positioned 0.125" to the right of the pinline. Weight of pinline is 0.5 pt. Return address information and pinline are printed in black.
Web address is in 10 pt,centred at the bottom and printed in black. Use of the university’s home page address umanitoba.ca is preferred, although units may choose to use their own web addresses.
July, 2000
Ms Jane Doe123 Chancellor DriveWinnipeg, MB R3T 0N1
Dear Ms Doe:
As you are a graduate of the University of Manitoba’s Faculty of Agriculture and Food Sciences, I wanted to write and let you know some exciting news on how we are contributing to the safety of the world’s grain supplies.
We recently broke ground on a new $4 million research facility to study and improve grain storage. Unlike any other grain research group in Canada, Dr. Digvir Jayas of biosystems engineering will bring together a multi-disciplinary team of engineers, entomologists, chemists and specialists in fungi in one building. This integrated approach to studying grain storage will ensure Canada meets international standards for quality and chemical-residue-free grain. These are increasingly important issues to the world’s food safety, and the University of Manitoba continues to contribute significantly to the body of research in this area.
We are delighted that this ground-breaking research has been made possible through the Canada Foundation for Innovation, the Manitoba Innovations Fund, and private partners.
This is but one of a number of new initiatives taking place in our faculty. I in-vite you to check our website often at www.umanitoba.ca/afs for more news and information. I think you’ll be as proud of our staff, students and alumni as I am.
Sincerely,
Harold BjarnasonDean
Faculty of Agricultural and Food Sciences
umanitoba.ca/afs
Dean’s Office257 Agriculture BuildingWinnipeg, ManitobaCanada R3T 2N2Telephone (204) 474-9380Facsimile (204) [email protected]
2.125"
0.75"
2"
2.5"0.75"
3.25"
3.062"
.25"
16 pt
Use 18 pt type for a secondary identifier with one line. Use 16 pt type for a secondary identifier with two lines.
All aspects of space on the letterhead support the balance between form and function.
The letterhead specifications are set to help create and maintain order, hierarchy and balance.
Standard letterhead is printed on 8.5" x 11" bright, white 24 lb paper stock.
The preferred typeface for all correspondence is Minion, however Times New Roman, a serif typeface, may be used for the body of the letter and address information.
The body copy should not exceed the inner margins.
Letterhead specifications
The screened back shield icon is yellow.
An electronic letterhead template is available on the university’s website.
To order printed letterhead, complete the >> form and forward to Purchasing Services by fax: 474-7509 or mail to 410 Administration Building.
Contact Purchsing Services at 474-6113 with any questions.
University of Manitoba Visual Identity Guide • February 15, 2011
60
July, 2000
Ms Jane Doe123 Chancellor DriveWinnipeg, MB R3T 0N1
Dear Ms Doe:
As you are a graduate of the University of Manitoba’s School of Music, I wanted to write and let you know some exciting news on how we are contributing to the funding of new class space.
We recently broke ground on a new $4 million research facility to study and improve grain storage. Unlike any other grain research group in Canada, Dr. Digvir Jayas of biosys-tems engineering will bring together a multi-disciplinary team of engineers, entomologists, chemists and specialists in fungi in one building. This integrated approach to studying grain storage will ensure Canada meets international standards for quality and chemical-residue-free grain. These are increasingly important issues to the world’s food safety, and the University of Manitoba continues to contribute significantly to the body of research in this area.
We are delighted that this ground-breaking research has been made possible through the Canada Foundation for Innovation, the Manitoba Innovations Fund, and private partners.
This is but one of a number of new initiatives taking place in our faculty. I invite you to check our website often at www.umanitoba.ca/faculties/afs for more news and information. I think you’ll be as proud of our staff, students and alumni as I am.
Sincerely,
Harold BjarnasonDean
umanitoba.ca/faculties/human_ecology/bios/mwking.html
School of Art
Dean’s Office207 Music BuildingWinnipeg, ManitobaCanada R3T 2N2Telephone: (204) 474-9310Fax: (204) [email protected]
Dean’s OfficeD343 Dental BuildingWinnipeg, ManitobaCanada R3E 0W2Telephone: (204) 789-3633Fax: (204) [email protected]
July, 2000
Ms Jane Doe123 Chancellor DriveWinnipeg, MB R3T 0N1
Dear Ms Doe:
As you are a graduate of the University of Manitoba’s Faculty of Agriculture and Food Sciences, I wanted to write and let you know some exciting news on how we are contributing to the safety of the world’s grain supplies.
We recently broke ground on a new $4 million research facility to study and improve grain storage. Unlike any other grain research group in Canada, Dr. Digvir Jayas of biosys-tems engineering will bring together a multi-disciplinary team of engineers, entomologists, chemists and specialists in fungi in one building. This integrated approach to studying grain storage will ensure Canada meets international standards for quality and chemical-residue-free grain. These are increasingly important issues to the world’s food safety, and the University of Manitoba continues to contribute significantly to the body of research in this area.
We are delighted that this ground-breaking research has been made possible through the Canada Foundation for Innovation, the Manitoba Innovations Fund, and private partners.
This is but one of a number of new initiatives taking place in our faculty. I invite you to check our website often at www.umanitoba.ca/faculties/afs for more news and information. I think you’ll be as proud of our staff, students and alumni as I am.
Sincerely,
Harold BjarnasonDean
umanitoba.ca/faculties/human_ecology/bios/mwking.html
313 Administration BuildingWinnipeg, ManitobaCanada R3T 2N2Telephone: (204) 474-9593Fax: (204) [email protected]
July, 2000
Ms Jane Doe123 Chancellor DriveWinnipeg, MB R3T 0N1
Dear Ms Doe:
As you are a graduate of the University of Manitoba’s School of Music, I wanted to write and let you know some exciting news on how we are contributing to the funding of new class space.
We recently broke ground on a new $4 million research facility to study and improve grain storage. Unlike any other grain research group in Canada, Dr. Digvir Jayas of biosys-tems engineering will bring together a multi-disciplinary team of engineers, entomologists, chemists and specialists in fungi in one building. This integrated approach to studying grain storage will ensure Canada meets international standards for quality and chemical-residue-free grain. These are increasingly important issues to the world’s food safety, and the University of Manitoba continues to contribute significantly to the body of research in this area.
We are delighted that this ground-breaking research has been made possible through the Canada Foundation for Innovation, the Manitoba Innovations Fund, and private partners.
This is but one of a number of new initiatives taking place in our faculty. I invite you to check our website often at www.umanitoba.ca/faculties/afs for more news and information. I think you’ll be as proud of our staff, students and alumni as I am.
Sincerely,
Harold BjarnasonDean
umanitoba.ca/faculties/human_ecology/bios/mwking.html
University SecretaryFaculty of DentistryDental Diagnostic and Surgical Sciences
University of Manitoba Visual Identity Guide • February 15, 2011
61
Often the public face of the university, the business card assumes the role of promoter as well as communicator, and is often in competition for attention with business cards from other institutions.
If the web address is too long, centre at 0.171" from the bottom.
Template(partial bleed)
410 Administration Bldg. University of ManitobaWinnipeg, Manitoba R3T 2N2
Tel. 204.474.7509 Fax. [email protected]
Jane DoePurchasing Consultant
Purchasing Services
0.25"
0.294"
0.402"
0.485"
0.961"
0.104"
The black 0.5 pt pinline runs from top of “U” to bottom of type.
Business card specifications
The template for business cards is designed with dark type on a white background. The university business cards should be printed on a stock that provides substantial weight and durability. The horizontal logo version is to be used on all business card versions.
Accompanying the logo is the name, title, department and contact information of the employee.
University of Manitoba Visual Identity Guide • February 15, 2011
62
n.B. The most common envelope sizes are shown here.
7.5" x 10.5" and
11.5" x 14.5"kraft envelopes
The screened-back shield icon is omitted
0.5"
0.5"
Winnipeg, Manitoba
Canada R3T 2N20.562"
2" 0.125"
# 10 envelope(9.5" x 4.125")
Screened-back shield icon is printed at 15% yellow
0.5"
0.5"
0.562"
2" 0.125"
Purchasing Services
410 Administration Building
Winnipeg, Manitoba R3T 2N2
Black imprint
The horizontal logo version is to be used for all envelopes. The logo is to be positioned at the top left corner of the envelope.
Envelope specifications
University of Manitoba Visual Identity Guide • February 15, 2011
63
Faculty of Law
Date: _______________________________________________________________
No. of pages (including cover):___________________________________________
From:_______________________________________________________________
Facsimile:_________________________ Telephone:_________________________
Message:
Fax message
Transmit to:_______________________________________________________
________________________________________________________________________________________________________________________________________________________________________________________________
Facsimile:_______________________ Telephone:________________________
1.378"
0.75"
2.5"
1.875"
2.5"0.75"
The fax cover sheet follows the same basic layout as the university letterhead but includes an easy to use form for fax information.
Fax cover letter specifications
The fax cover sheet design is based on total functionality.