University of Novi Sad Technical faculty “Mihajlo Pupin”

Zrenjanin, Republic of Serbia

II International Symposium ENGINEERING MANAGEMENT AND

COMPETITIVENESS (EMC 2012)

Proceedings

Zrenjanin, 22 – 23rd June 2011

II

II International Symposium Engineering Management and Competitiveness (EMC 2012) - Proceedings

Organizer of the Symposium: University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin, Republic of Serbia

Publisher: University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin, Đure Đakovića bb, 23000 Zrenjanin

For publisher: Milan Pavlović, Ph.D, Professor, Dean of Technical faculty

Reviewers: Živoslav Adamović, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Maša Magzan, Ph.D, Professor, Zagreb School of Economics and Management, Croatia Larisa Nikitina, Ph.D, Professor, Voronezh State University, Management Department, Russia

Technical treatment: Dragan Ćoćkalo, Ph.D, Assistant Professor, University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia Milan Nikolić, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Edit Terek, BSc, Associate Assistant, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Biljana Goševski, B.Sc, Associate Assistant, University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia Savina Đurin, BSc, Associate Assistant, University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia

Cover design: Stanislava Sinđelić, M.Sc, Assistant, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia

Lecturer: Dragica Ivin, M.Sc, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia

Printed by: Štamparija "GRAFO AS" Karavukovo, Ul. Vuka Karadžića 28, Tel. 025/762-340

Circulation: 110

ISBN: 978-86-7672-165-8

By the resolution no. 451-03-02955/2010-02, from 29th April 2011, Ministry of Education and Science Republic of Serbia donated financial means for printing this Symposium Proceedings.

CIP - Каталогизација у публикацији Библиотека Матице српске, Нови Сад

62:005(082)

INTERNATIONAL Symposium Engineering Management and Competitiveness (2; 2012; Zrenjenin) Proceedings / II International Symposium Engineering Management and Competitiveness (EMC2012),

Zrenjanin, 22 – 23rd June 2012; [organizer] University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin. – Zrenjanin: Technical faculty “Mihajlo Pupin”, 2012 (Karavukovo: Grafo as). – XII, 584 str.: ilustr.; 30 cm

Tiraž 110. – Str. V: Introduction / Milivoj Klarin. – Bibliografija uz svaki rad.

ISBN: 978-86-7672-165-8 1. Technical faculty “Mihajlo Pupin” (Zrenjanin). – I. Tehnički fakultet “Mihajlo Pupin” (Zrenjanin) v. Technical faculty “Mihajlo Pupin” (Zrenjanin) а) Инжењерски менаџмент - Зборници COBISS.SR - ID 271767559

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Program Committee: Milivoj Klarin, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia – President of the Programming Committee Milan Pavlović, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia – Dean of Technical faculty “Mihajlo Pupin” in Zrenjanin Ješa Kreiner, Ph.D, Professor, California State University, Department of Engineering, Fullerton,

CA, USA Teodora Rutar Shuman, Ph.D, Professor and PACCAR Professor Mechanical Engineering,

Seattle University, College of Science and Engineering, USA Thor Henning Gulbrandsen, Ph.D, IFE/NEPAS, Oslo Area, Norway Delčo Jovanovski, Ph.D, Professor, Ss. Cyril and Methodi University, Faculty of Mechanical

Engineering, Skopje, Republic of Macedonia Holger Luczak, Ph.D, Professor, Emeritus, RWTH Aachen University, Institute of Industrial

Engineering and Ergonomics, Germany Ivo Ćala, Ph.D, Professor, University of Zagreb, Faculty of Mechanical Engineering and Naval

Architecture, Croatia Zoran Filipi, Ph.D, Professor, University of Michigan, College of Engineering, Canada Stanislav Karapetrovic, Ph.D, Professor, University of Alberta, Department of Mechanical

Engineering, Canada Poór József, Ph.D, Professor, Szent István University, Gödöllő, Hungary Maša Magzan, Ph.D, Professor, Zagreb School of Economics and Management, Croatia Larisa Nikitina, Ph.D, Professor, Voronezh State University, Management Department, Russia Danilo A. Đurović, Ph.D, Professor, Martime Faculty, Kotor - Dobrota, Montenegro Miloslav Seidl, Ph.D, Professor, University of Žilina, Faculty of Special Engineering, Slovakia Ladislav Novák, Ph.D, Professor, University of Žilina, Faculty of Special Engineering, Slovakia Zdenek Dvořák, Ph.D, Professor, University of Žilina, Faculty of Special Engineering, Slovakia Boženko Bilić, Ph.D, Professor, University of Split, Faculty of Electrical Engineering, Mechanical

Engineering and Naval Architecture, Croatia Janko Cvijanović, Ph.D, Professor, Megatrend University, Belgrade, Republic of Serbia Miroslav Radoji čić, Ph.D, Professor, University of Kragujevac, Technical faculty, Čačak,

Republic of Serbia Dragan Radović, Ph.D, Docent, Alfa University Belgrade, Faculty of management, Novi Sad,

Republic of Serbia Zoran Čekerevac, Ph.D, Professor, Union University Beolgrade, Faculty of Industrial

Management, Kruševac, Republic of Serbia Vesna Spasojević Brki ć, Ph.D, Docent, University of Belgrade, Mechanical faculty, Republic of

Serbia Zvonko Sajfert, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Miroslav Lambi ć, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Živoslav Adamović, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Dragiša Tolmač, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Slobodan Stojadinović, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia Dejan Đorđević, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Miodrag Ivkovi ć, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Biljana Radulović, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia

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Duško Letić, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin, Republic of Serbia

Vladimir Brtka, Ph.D, Assistant Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin, Republic of Serbia

Branko Markoski, Ph.D, Assistant Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin, Republic of Serbia

Organizing Committee: Milan Nikoli ć, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia – President of the Organizing Committee Zvonko Sajfert, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Dejan Đorđević, Ph.D, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Dragan Ćoćkalo, Ph.D, Assistant Professor, University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia Dragica Ivin, M.Sc, Professor, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Edit Terek, B.Sc, Associate Assistant, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Biljana Goševski, M.Sc, Assistant, University of Novi Sad, Technical faculty “Mihajlo Pupin”,

Zrenjanin, Republic of Serbia Savina Đurin, B.Sc, Associate Assistant, University of Novi Sad, Technical faculty “Mihajlo

Pupin”, Zrenjanin, Republic of Serbia

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INTRODUCTION Department for Management and Technical faculty “Mihajlo Pupin” from Zrenjanin have started the organization of International Symposium - Engineering Management and Competitiveness (EMC) in 2011. The objectives of the Symposium EMC are: presentation of current knowledge and the exchange of experiences from the field of Engineering management, consideration of development tendencies and trends in Serbia and the world as well, gathering researchers from this field with the aim of expanding regional and international cooperation, raising the level of professional and scientific work at Technical faculty “Mihajlo Pupin” from Zrenjanin, expanding cooperation with economic and educational institutions and encouraging young researchers within this field. Taking into account that this Symposium is international, the importance of this event is obvious for the town of Zrenjanin, Banat region, Vojvodina and Serbia. Organization of EMC by Technical faculty “Mihajlo Pupin” from Zrenjanin represents this scientific-educational institution as one of the major representatives of economic and social development in Banat. Within this Proceedings are presented all accepted papers received for II International Symposium Engineering Management and Competitiveness (EMC 2012). The papers are divided into nine sessions: Plenary session, Session A: Strategic management, Session B: Organizational behavior, Session C: Research and development management, Session D: Marketing management, Session E: Operation management, Session F: Economy, Session G: Ecology and Session H: Students’ papers. We wish to thank Ministry of Education and Science, Republic of Serbia for supporting the organization of II International Symposium Engineering Management and Competitiveness (EMC 2011) as well as to Technical faculty “Mihajlo Pupin” from Zrenjanin and the dean Prof. Ph.D Milan Pavlović for their active role concerning the organization of the Symposium. We are also expressing our gratitude to all authors who have contributed with their papers to the organization of our second Symposium EMC. We would like our Symposium to become a traditional meeting of researchers in June, every year. We are open and thankful for all useful suggestions which could contribute that the next, III International Symposium Engineering Management and Competitiveness (EMC 2013) become better in organizational and program sense.

President of the Programming Committee Professor Milivoj Klarin, Ph.D.

Zrenjanin, June 2012.

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Word of Thanks

We wish to thank Ministry of Education and Science, Republic of Serbia for donated financial means which supported printing

the Symposium Proceedings and organization of II International Symposium - Engineering Management and

Competitiveness (EMC 2012).

VII

CONTENTS Plenary session ...1 József Poór FOCUS CENTRAL AND EASTERN EUROPE: HUMAN RESOURCE MANAGEMENT AT FOREIGN OWNED COMPANIES ...3

Maša Magzan OVERCOMING MENTAL MODELS: UNLEASHING THE HIDDEN POWER FOR ORGANIZATIONAL DEVELOPMENT AND LEADERSHIP EFFECTIVENESS ...6

Larisa Nikitina ASSESSMENT AND SELF-ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY: PROBLEMS AND DECISIONS ...11

Zdenek Dvořák, Eva Sventekova EVALUATION OF THE RESISTANCE CRITICAL INFRASTRUCTURE IN SLOVAK REPUBLIC ...17

Danilo A. Đurović THE QUALITY OF MENTAL AND MORAL SOCIO DISPERSION - THE PRIMARY CONTRIBUTION TO ECO-SYSTEM SUSTAINABILITY ...23

Milivoj Klarin,Vesna Spasojevic Brkić, Sanja Stanisavljev, Zvonko Sajfert, Miroslav P. Radojičić, Milan Nikolić, Jovanovski Bojan A STOCHASTIC MODEL TO DETERMINE THE ELEMENTS OF PRODUCTION CYCLE TIME IN ENTERPRISE ...26 Session A: STRATEGIC MANAGEMENT ...37 Elizabeta Mitreva, Zlatko Jakovlev THE NECESSITY OF REENGINEERING OF THE BUSINESS PROCESSES IN MACEDONIAN COMPANIES ...39

Dejan Jakšić, Kristina Mijić THE METHODLOGY OF BUSINESS PROCESS MANAGEMENT USING SOFTWARE SOLUTION ...45

Ljubica Kazi, Budimir Nikolić, Dijana Dević, Sebastijan Lukić, Jelica Milanov, Marko Stanaćev USING CASE TOOLS FOR VERIFICATION OF BUSINESS PROCESS MODEL ...51

Ljiljana Arsić, Agneš Boljević, Jelena Premović THE NORMATIVE AND EMPIRICAL MODELS OF STRATEGIC DECISION MAKING ...56

Jelena Premović, Agneš Boljević, Ljiljana Arsić, Stojan Drašković MANAGEMENT BY OBJECTIVES ...61

Ljiljana Daković MODIFICATION OF THE BALANACED SCORECARD IN THE MANAGEMENT OF THE MARITIME ECONOMY ...67

Jelena Andrašić REENGINEERING IMPLEMENTATION ON THE EXAMPLE OF A CONSTRUCTION COMPANY ...73

Branislav Tomić, Snežana Omić THE INTEGRAL PROBLEM-SOLVING AND DECISION-MAKING PROCESS ...79

Ljiljana Pecić ANALYSIS OF COMPANY’S INTERNAL FACTORS LIMITING THE PERFORMANCE OF REENGINEERING COMPANY ...85

Ljiljana Dmitrović Šaponja, Sunčica Milutinović, Saša Gravorac, ACCOUNTING INFORMATION SYSTEM AND DECISION SUPPORT SYSTEMS (DSS) IN INCREASING THE QUALITY OF CORPORATE MANAGEMENT’S DECISION MAKING PROCESS ...91

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Dagmar Vidriková IMPLEMENTATION OF THE SELECTED METHODES OF THE STRATEGIC MANAGEMENT INTO PRIVATE SECURITY SERVICES ...97

Jelena Vapa Tankosić, Biljana Lazić IMPROVEMENT OF COMPETITIVENESS OF SERBIA – STEP FORWARD IN OVERCOMING THE CRISIS ...102

Vladimir Desnica, Dragana Šarac APPLICATION OF NEW TECHNOLOGIES IN THE POST OF SERBIA IN FUNCTION OF EFFICIENT BUSINESS ...108

Slavica Prvulović, Marija Matić, Dragiša Tolmač

BUSINESS ETHICS AND INFORMATION ...113

Milan Nikolić, Dragica Ivin, Biljana Goševski STRATEGIC, OPERATIONAL AND INVESTMENT DECISIONS IN BUSINESS ...119 Session B: ORGANIZATIONAL BEHAVIOR 125 Miloš Trivić ORGANIZATIONAL BEHAVIOR AND DESIGN THROUGH THE FUNCTION OF ORGANIZATION ...127

Ana Bukilica ORGANIZATIONAL BEHAVIOR AND PROCESSES THROUGH MANAGEMENT FUNCTION ...131

Danijela Bogdanić EXPECTATIONS OF PARTICIPATIVE LEADERSHIP BEHAVIOUR IN BOSNIA AND HERZEGOVINA ...136

Miloš Jovičić, Goran Zarić, Danijela Milovanović COMMUNICATION AND ORGANIZATIONAL CULTURE IN THE COMPANY ...141

Milena Popović, Marija Kuzmanović, Bisera Andrić Gušavac CREATING A STIMULATING ENVIRONMENT IN THE COMPANY – EMPLOYEE SATISFACTION FACTOR ...145

Ana Božović, Natalija Kukolj – Prokić, Dragan Cvetković, Mara Šiljak RESEARCH OF INTERPERSONAL RELATIONSHIPS IN THE ORGANIZATION ...151

Nenad Zec KNOWLEDGE MANAGEMENT ...155

Marijana Mišić THE ROLE OF HUMAN RESOURCE MANAGEMENT IN PROFESSIONAL DEVELOPMENT AND PROMOTION OF WOMEN IN ORGANIZATIONS ...158

Bojan Leković, Slobodan Marić BENEFITS AS AN INSTRUMENT OF MOTIVATION ...164

Natalia Kukolj - Prokić, Ana Božović, Ivan Tasić, Jelena Tasić INVESTIGATION OF THE CONFLICT IN THE ORGANIZATION ...169

Suzana M. Savić, Dejan M. Vasović, Stevan M. Mušicki REFLECTION ON THE OCCUPATIONAL HEALTH AND SAFETY ELEMENTS IN CONTEXT OF CORPORATE SOCIAL RESPONSIBILITY ...174 Session C: RESEARCH AND DEVELOPMENT MANAGEMENT ...181 Dmitriy Treshchevskiy RUSSIAN REGIONS’ INNOVATIVE DEVELOPMENT IN CRISIS PERIOD ...183

József Poór, Katalin Óhegyi THE CAFETERIA SYSTEM IN HUNGARY: DEVELOPMENT AND NEW DIRECTIONS ...188

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Elizabeta Mitreva, Zlatko Jakovlev CREATION OF INNOVATION CLIMATE FOR IMPROVEMENTS AND INNOVATIONS OF THE BUSINESS PROCESSES IN THE MACEDONIAN COMPANIES ...194

Danilo Obradović, Slaviša Trajković, Andrija Babović INFORMATION TECHNOLOGY AS A BASIS E-BUSINESS IN TOURISM ...200

Zlatibor Ljubinković THE BENEFITS OF NEW APPROACH TO ENERGY MANAGEMENT AT THE LOCAL LEVEL IN REPUBLIC SERBIA ...205

Darko Marjanović, Miloš Pjanić, Predrag Radojević THE EFFECTS OF TAX COMPETITION ON THE OPERATIONS OF MULTINATIONAL COMPANIES ...211

Lidija Pulevska-Ivanovska, Kiril Postolov, Stefan Ivanovski, LOGISTICS DEVELOPMENT IN MACEDONIA – OPPORTUNITIES AND PERSPECTIVES ...217

Maja Timovska MANAGING RISK TO REDUCE DISASTERS RISK ...222

Danijel Kokanović RISK MANAGEMENT IN PRACTICE – TECHNOLOGY OF RISK ...228

Miloš Ili ć MANAGING THE RISK OF E-BANKING ...234

Milivoje Davidović, Vera Zelenović MANAGEMENT OF INVESTMENT PORTFOLIO IDIOSYNCRATIC RISK ...240

Milena Naumov, Miljan Draganić ENTREPRENEURIAL MANAGEMENT IN SMALL AND MEDIUM ENTERPRISES ...245

Vasilijana Mirković TECHNICAL AND DATA SECURITY RISKS IN ELECTRONIC BUSINESS 251

Dragiša Radojković, Zvonko Sajfert, Janko Cvijanović, Predrag Atanasković, Zoran Škrinjarić ANALYSIS OF NEEDS FOR CERTAIN PROFILES AND VOCATIONS NEEDED FOR LABOUR MARKET ...257

Dejan M. Vasović, Stevan M. Mušicki, Miomir B. Stanković STRATEGIC ROLE OF SMALL, DECENTRALIZED HYDRO GENERATION SYSTEMS IN SERBIAN ENERGY POLICY DEVELOPMENT ...263

Ivan Tasić, Jelena Tasić, Teodora Mitić, Dajana Tubić

TEACHERS' ATTITUDES ABOUT DEMOCRATIC RELATIONS IN THE SCHOOL ...268

Ivan Tasić, Jelena Tasić, Teodora Mitic, Dajana Tubić POSSIBILITIES FOR INCLUSIVE EDUCATION IN EDUCATIONAL INSTITUTIONS ...273

Dejan Đorđević, Dragan Ćoćkalo, Srđan Bogetić, Sanja Stanisavljev, Dragica Ivin ENTREPRENEURSHIP AMONG STUDENTS: THE POTENTIAL IN SERBIA ...279 Session D: MARKETING MANAGEMENT ...285 Srđan Bogetić, Snežana Lekić, Dragiša Ranđić THE ROLE OF INNOVATION IN IMPROVING ENTERPRISE COMPETITIVNESS ...287

Mila Zibak STRATEGIES AND E-MARKETING TOOLS FOR CREATING BRANDS ...293

Vesna Rodić, Nemanja Lukić, Jelena Rodić COSTUMER RELATIONSHIP MANAGEMENT IN INSTITUTIONS OF HIGHER EDUCATION ...299

Nikola Mili ćević THE IMPLEMENTATION OF EFFICIENT CONSUMER RESPONSE CONCEPT ...304

Jelena Rodić, Deniz Ahmetagić, Vesna Rodić LOYALTY CARDS AS INNOVATIVE MARKETING TREND IN CREATING CUSTOMER LOYALTY ...310

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Igor Nikodijević, Vitomir Bošković, Dragan Miletić SURVEYING AND EVALUATING CUSTOMER SATISFACTION USING A PRODUCTION COMPANY - INDUSTRIJA PRECIZNE MEHANIKE AD BEOGRAD - AS A MODEL ...316

Mirjana Rikalo, Marija Lazarević, Dragoljub Novaković VISUAL IDENTITY AS AN INSTRUMENT OF TOURIST DESTINATION BRANDING CASE STUDY: THE VINČA ARCHEOLOGICAL LOCALITY ...322

Marina Dobrota, Ana Nikodijević, Dobrivoje Mihailović INFLUENCE OF CUSTOMER EXPERIENCE ON SATISFACTION WITH MOBILE PHONES ... 328

Edit Terek, Biljana Goševski,Višnja Istrat, Savina Đurin SOCIAL NETWORK MARKETING ...334

Branka Jajić, Jelena Jajić ZRENJANIN - CREATIVE CITY ...340 Session E: OPERATION MANAGEMENT ...347 Zdeněk Říha, Marek Honců EXTERNALITIES OF TRANSPORT AND THEIR RELATION TO ECONOMIC OUTPUT ...349

Eva Sventekova, Zdenek Dvorak PERFORMANCE TESTING OF CRITICAL TRANSPORT INFRASTRUCTURE ELEMENTS ...354

Branislav Tomić, Vesna Spasojević Brkić, Milivoj Klarin INTEGRATED SIX SIGMA METHODOLOGY ...359

Vyara Pozhidaeva, Dragan Živković INFORMATION SYSTEM AND TQM AS A MEASURE OF MAINTENANCE OF UNIVERSAL LATHES QUALITY ...365

Kristian Bereš, Paun Bereš IT AND NEW MODELS OF EDUCATION IN MANAGEMENT OF EDUCATIONAL PROCESS BASED ON ALTERNATIVE ENERGY SOURCES ...371

Jasmina Vesić Vasović, Miroslav Radojičić, Zoran Nešić STABILITY INTERVALS OF THE CRITERIA IN MULTI-CRITERIA DECISION MAKING ...377

Dejan Stojković, Ratko Đuričić REVIEW OF THE E-CRM CONCEPT IN THE ADVANCED TELECOMMUNICATIONS COMPANIES ...383

Dejan Stojković, Ratko Đuričić MOBILE CRM CONCEPT IN THE TELECOMMUNICATIONS INDUSTRY ...389

Slavoljub Milovanović SOFTWARE SUPPORT TO SUPPLY CHAIN MANAGEMENT ...395

Ljiljana Tanasić TOTAL PRODUCTIVE MAINTENANCE – A SOLUTION FOR OPTIMIZING THE PRODUCTIVITY OF MANUFACTURING EQUIPMENT ...401

Milan Pasula, Branislav Nerandžić, Milan Radosević INTERNAL AUDIT OF THE SUPPLY CHAIN MANAGEMENT IN FUNCTION OF COST REDUCTION OF THE COMPANY ...407

Nataša Aleksić INFORMATION MANAGEMENT IN LOGISTICS ...413

Miroslava Marić, Violeta Jovanović APLICCATION OF ISO 14000 SERIES STANDARDS IN MANUFACTURING COMPANIES – THE ROLE AND IMPORTANCE ...419

Sanja Stanisavljev, Sajfert Vjekoslav, Đorđević Dejan, Ćoćkalo Dragan, Vesna Spasojevic Brkić, Jovanovski Bojan A STOCHASTIC MODEL TO DETERMINE THE ELEMENTS OF PRODUCTION CYCLE TIME IN TEXTILE INDUSTRY ...425

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Session F: ECONOMY ...433 Dejan Ječmenica, Lidija Barjaktarović NEW APPROACHES IN THE MANNER OF HUMAN RESOURCES IN TERMS OF ECONOMIC AND FINANCIAL CRISIS ...435

Marko Ivaniš FACTORING AS A CONTEMPORARY FORM OF ENTERPRISE FINANCING ...440

Nada Milenković, Jelena Đurasinović FACTORS AFFECTING THE BALANCE OF INVESTMENTS IN SERBIA ...446

Miloš Pjanić, Darko Marjanović, Danilo Lučić STRATEGIES CREDIT POLICIES OF COMMERCIAL BANKS IN SERBIA ...451

Romana Petrović, Jovana Ivančević MANAGEMENT STRATEGY OF PROBLEMATIC LOANS OF THE BANK ...456

Vera Zelenović, Milivoje Davidović QUALITY SYSTEM IN THE BANKING BUSINESS IN ORDER TO IMPROVE PROVIDED SERVICES ...462

Dragana Ikonić, Snežana Milošević, Nada Milenković CAPITAL ADEQUACY ANALYSIS AS A CONTEMPORARY CONCEPT AND MEASUREMENT OF PROFITABILITY OF INSURANCE COMPANIES IN THE REPUBLIC OF SERBIA ...468

Nataša Papić-Blagojević, Maja Ilić-Pupovac THE INFLUENCE OF THE BAYESIAN’S BETA ON THE CAPM METHOD IN CALCULATING THE COST OF EQUITY ...474

Nemanja Berber , Milan Pasula , Milan Radošević ECONOMIC VALUE ADDED IN FUNCTION OF DETERMINING INCENTIVE COMPENSATION SYSTEMS ...480

Husein Mehmedović CREDIT RISK MANAGEMENT TECHNOLOGY ...486

Savina Đurin, Jelena Stanković, Edit Terek HEDGE FUNDS IN CONTEMPORARY ECONOMY ...492 Session G: MARITIME AND ECOLOGY 497 Marija M. Janović THE IMPORTANCE OF ENVIRONMENTAL DETERMINANTS IN THE WORKS TO PRESERVE URBO DYNAMIC SYSTEMS – SHIP ...499

Darko Ž. Đurović THE IMPORTANCE OF THE INTERNATIONAL CONVENTION FOR THE PROTECTION OF AQUATIC AREAS FROM DISCHARGES OF BALLAST WATER FROM SHIPS AT SEA ...502

Nenad M. Griner THE IMPORTANCE OF SOPEP-PLAN IN THE EVENT OF OIL SPILLS IN THE SEA ...505

Danilo A. Đurović, Ljiljana V. Daković BEHAVIOUR OF SHIP'S CREW IN CASE OF AVERAGE IN ACCORDANCE WITH MARITIME ERGOSOFOLOGY ...508

Baldo Saulačić MARINE BIODIVERSITY THREATENED BY MARITIME DISASTERS ...514

Dijana G. Pean SPECIFICATION FOR THE EQUIPMENT FOR CLEANING POLLUTION MATERIALS IN COASTAL AQUATIC AREA ...518

Tanja D. Ivanišević SIGNIFICANCE OF THE DEPTH OF AQUATORIUM OF THE PORT OF BAR ...522

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Session H: STUDENT PAPERS 525 Maja Siljanovski , Dorotea Bešić CORPORATE SOCIAL RESPONSIBILITY AND COMPETITIVENESS DOMESTIC COMPANY ...527

David Novak, Maja Siljanovski THE ROLE OF LEADERSHIP AND MANAGEMENT SKILLS IN CREATING COMPETITIVE ADVANTAGE ...533

Danka Rus, Sanja Ristić, Snežana Radosavljević, Željko Stojanović SERBIAN NATIONAL BRAND ...539

Andrea Ivetić, Katarina Zorić, Slađana Isakov THE IMPROTANCE OF LEADERSHIP WITHIN MANAGEMENT SYSTEMS IN HEALTH CARE ESTABLISHMENTS ...544

Mila Zakin, Jovana Pećanac IMPACT OF THE QUALITY ON LEVEL OF COMPETITIVENESS OF COMPANIES IN SERBIA ...550

Jovana Pećanac, Jovanka Rkman MARKETING COMMUNICATION IMPACTS ON SALE OF PRODUCTS AND SERVICES ...556

Sanja Pantić MARKETING INFORMATION SYSTEM ...562

Ivana Petkanić, Ljiljana Litričin, Mila Zakin THE INFLUENCE OF FMEA METHOD ON QUALITY COSTS 567

Dragana Ćurčić DECISIVE KNOWLEDGE MANAGEMENT FACTOR IN MODERN BUSINESS 573

Bojana Gligorović THE INFLUENCE OF WORK ENVIRONMENT AND THE ROLE OF LEADERSHIP IN ENHANCING EMPLOYEE CREATIVITY 579