University of Texas at TylerUniversity of Texas at TylerWomen’s Basketball Team!Women’s Basketball Team!

Group 5

Ryan Hazlewood

Elissa Meisenheimer

Ashley Stewart

Toby Wilkerson

Alicia Yancey

Overview• Goals, Objectives, Tactics• Media Used• Timeline• Publics and Stakeholders• Measuring Success• Analysis of campaign’s success

GOALS

• To increase awareness of the UT Women’s Basketball team

• To increase attendance at home games• To better the image of the new coach

OBJECTIVES

• To increase awareness through our posters, emails, class announcements and word of mouth

• To increase attendance at 2nd home game by 100%

TACTICS

• Posters everywhere on campus and dorms• Work with RA’s to get the word out• In-class announcements• Mass email to faculty and staff• Word of mouth in our spheres of influence

MEDIA USED

• School bulletin boards• High flow areas approved for posters• Email• Verbal communication

TIMELINE

• Make contact with coach• Create and approve posters• Plan and organize emails and

announcements• Promote game through tactics• Measure and Analyze success of event

PUBLICS & STAKEHOLDERSInternal• Coaches and staff• UT Administration• Athletic department• Other athletes• Regular Fans• Players family

and friends

External• Student body• Faculty & staff• Tyler Community

MEASURING SUCCESS• Comparing attendance from the 1st home

game to the 2nd home game.• We used a manual counter at the door• 1st Game: 35 people (< 1% of students)• 2nd Game: 208 People (> 3% of students)

ANALYSIS OF CAMPAIGN’S SUCCESS• The campaign was a success!• Problems: executing the mass email and the

class announcements, holiday disruption• Benefits: Posters caught students’ eyes! We

met our objectives, plus some!• Overall: Attendance for 2nd game increased 6

times compared to the 1st