University of Texas Brownsville

The Name You Trust

Our Team

Leadership:

• Chris Pappas (40/40)• Bill Bessette (35/50)• Todd Coutee (25/75)• Jeff Sewick (25/85)• Jamille Bond (20/90)• Ted Peters (15/95)• Dan Phalen (20/90)• Michael Rokas (20/40)• Gayle Christ (30/30)• Elaine Mesker-Garcia (10/40)• Lindsey Boyd (10/30)

Corporate Support:

• Product Development• Training• Marketing• Legal• Purchasing• Human Resources• Project Management• Finance• Capital Investment

What’s Important to You

Partnership

• Venues– Food Court

– Bistro

– Concessions

• Menus• Service

What’s Important to You

Menus and Venues• Global Cafe

– Stir fried to order

• By the Slice– Freshly baked pizza

• Fire it Up– Grilled to perfection

• Garden fresh– Salads

• Luby’s– Traditional Favorites

What’s Important to You

Marketing Strategy

• Targeted Messages

• Brand Equity

• Market Integration

What’s Important to You

Added Value• Meal Plan• Nutrition Seminars• Project

Management• Catering

– Salon– Fine Arts– Administration

What’s Important to You

Added Value• Meal Plan

– Card loaded through Admissions or Internet– Balances available via Website– Card balances do not Expire– Cards can be used at anyLuby/Fuddrucker locations– Food Court pricing range

• $1.99 to $6.99• Combo pricing includes beverage• Beverage refill program

What’s Important to You

Renovation• Student Union

– Equipment– Concept

• Library/B’stro– Coffee Service

• Seattle’s Best

– Equipment• Catering Kitchen

– Grand Salon– Fine Arts– Administration

Project Management

• Time Lines

– Plans/Permitting

– Abatement/Demo

– Construction

Project Management

Phase 1Plans & Permits– 3 months

• Student Union– Luby’s Cafeteria

• Library– Current Vendor

• Catering– Luby’s Cafeteria

Phase 2Construction– 4 to 6 months

• Student Union– Luby’s Cafeteria

• Library– Current Vendor

• Catering– LCS/Catering Kitchen

Project Management

Phase 3– 6 to 9 months

• Student Union– LCS

• Library– LCS

• Catering– LCS

Phase 4– 9 to 12 months

• Campus Planning• Future Venues• Convention Center• UTB/TSC

– ITEC Campus

It’s Important to Us too

Implementation

Catering Coordination

Marketing Dynamics

Financial Proposal

Capital Investment

Fully Integrated

System Support

Holistic Approach

Long Term Partnership

Highly Leveraged

Added Value Luby’s Brand Equity

Lessons Learned