UNIVERSUM STUDENT SURVEY 2012 University Report • US Undergraduate Edition
Massachusetts Institute of Technology
WWW.UNIVERSUMGLOBAL.COM
All students
© Universum Communications 2
UNIVERSUM IN THE WORLD
ANNUAL RESEARCH
CONSULTING PROJECTS
3
Universum is an international organisation, with its headquarters
in Stockholm, Sweden and operates in the field
of employer branding and talent research. Our purpose is
to improve the communications between students, career services
and employers.
We believe that career choice is one of the most important
decisions in a student’s life. We therefore want to provide students
with information and support career services in
their role. We also believe that companies need to under-
stand student expectations, to adjust their offering and
working environment to attract potential candidates and
meet their resourcing needs.
ABOUT US
Our role is threefold: 1) we provide students with information on companies, 2) support
career services in their role and 3) help companies to develop their employer value.
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. STUDENTS’ EMPLOYER PREFERENCES
5. APPENDIX
METHODOLOGY & KEY FINDINGS 1.
© Universum Communications
METHODOLOGY & TARGET GROUPS
5
METHODOLOGY & KEY FINDINGS
Base of the
group
Number of
respondents
Group 1
Group 2
Massachusetts Institute
of Technology
Total
338
59,643
THE QUESTIONNAIRE
Created with 24 years of experience,
extensive research within HR, focus groups and
communication with both our clients and students.
Global perspective - local insight.
Comprised of closed-ended questions with an
extensive list of alternatives and an ‘Other’ option.
DATA COLLECTION
Conducted via an on-line survey. The online link
was distributed primarily via university contacts (career
centers and the educational institutions).
WEIGHTING:
In our data collection we set targets by main
field of study and educational institution. In order
to provide our clients with reliable data in each market
and to get the questions distributions as close as
possible to the actual population distribution, we use
weighting based on population frequencies of the target
groups.
FIELD PERIOD: November 2011 to March 2012
NO. OF EDUCATIONAL INSTITUTIONS INCLUDED:
320
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
© Universum Communications 6
KEY FINDINGS • MASSACHUSETTS INSTITUTE OF
TECHNOLOGY
METHODOLOGY & KEY FINDINGS
54% women and 46% men Average age:
19.8 years
Average perceived GPA:
3.4
Average expected annual salary:
66,355 USD
Top career goals:
• To be competitively or intellectually challenged
• To have work/life balance
• To be dedicated to a cause or to feel that I am serving
a greater good
Top actual communication channels:
• Career fairs
• Employer websites
• Employer presentations on campus
Most preferred industries:
• Engineering and manufacturing
• Software and computer services
• Educational and research institutions
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
© Universum Communications 7
KEY FINDINGS • TOTAL
METHODOLOGY & KEY FINDINGS
66% women and 34% men Average age:
21.1 years
Average perceived GPA:
3.5
Average expected annual salary:
50,642 USD
Most preferred industries:
• Health care equipment and services
• Educational and research institutions
• Public sector and Governmental Agencies
Top career goals:
• To have work/life balance
• To be secure or stable in my job
• To be dedicated to a cause or to feel that I am serving
a greater good
Top actual communication channels:
• Employer websites
• Social networks/communities
• TV advertisements
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
? ? SURVEY QUESTIONS
© Universum Communications 8
AGE & GENDER
METHODOLOGY & KEY FINDINGS
AVERAGE AGE GENDER
• What is your year of birth?
• What is your gender
19.8 years
21.1 years
Massachusetts Institute of
Technology
Total
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
54%
66%
46%
34%
Massachusetts Institute ofTechnology
Total
Female Male
? ? SURVEY QUESTION
© Universum Communications 9
ETHNICITY
METHODOLOGY & KEY FINDINGS
How would you classify your ethnic background?
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
72%
21%
17%
13%
13%
5%
65%
13%
12%
10%
2%
2%
2%
1%
3%
White/Caucasian
Asian/Native Hawaiian or Pacific Islander
Latino/Hispanic
Black/African American
Asian-Indian
Middle Eastern
American Indian/Alaskan Native
Other
I do not wish to say
Massachusetts Institute ofTechnology
Total
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
10
AREA OF STUDY
BUSINESS (1/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study
Massachusetts
Institute of
Technology
Total
Economics 48% 10%
Finance 36% 18%
Management 30% 11%
Marketing 9% 15%
Financial Management 6% 2%
Actuarial Science 3% 1%
Banking 3% 2%
Business Administration & Management 3% 8%
Financial Planning 3% 1%
Insurance 3% 1%
International Business 3% 6%
Prelaw 3% 2%
Project Management 3% 1%
Statistics 3% 1%
Strategic and Organizational Communication 3% 1%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
11
AREA OF STUDY
BUSINESS (2/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study
Massachusetts
Institute of
Technology
Total
Undeclared 3% 3%
Accounting/ Auditing/ Taxation 0% 28%
Advertising 0% 4%
Broadcasting, Telecommunications and Mass Media 0% 1%
Business Law 0% 1%
Communication Studies 0% 4%
Digital Communications and Multimedia 0% 1%
Entrepreneurial Studies 0% 3%
Film and Media Arts 0% 2%
Healthcare Administration 0% 3%
Hospitality Management 0% 3%
Human Resource Management 0% 3%
Industrial Management 0% 0%
Information, Risk & Operations Management (IROM) 0% 1%
Journalism 0% 2%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
12
AREA OF STUDY
BUSINESS (3/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study
Massachusetts
Institute of
Technology
Total
Labor Studies 0% 0%
Logistics 0% 1%
Management Information Systems 0% 3%
Merchandising & Retail/ Fashion Apparel 0% 1%
Non-Profit Administration 0% 1%
Operations 0% 1%
Public Administration & Policy 0% 1%
Public Relations 0% 4%
Radio and Television 0% 1%
Real Estate 0% 1%
Restaurant Management 0% 1%
Sales 0% 1%
Speech Communication 0% 1%
Supply Chain Management 0% 2%
Tourism 0% 1%
Other Business 9% 4%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
13
AREA OF STUDY
ENGINEERING (1/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study
Massachusetts
Institute of
Technology
Total
Mechanical Engineering 37% 24%
Chemical Engineering 20% 14%
Biological Engineering/Bioengineering 16% 4%
Aerospace Engineering/Aeronautics 8% 7%
Materials Engineering 6% 3%
Computer Engineering 5% 6%
Civil Engineering 5% 13%
Undeclared 5% 1%
Biomedical Engineering 4% 9%
Electrical Engineering 4% 11%
Biomolecular Engineering 3% 1%
Environmental Engineering 3% 4%
Nuclear Engineering 3% 1%
Astronautical Engineering 1% 0%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
14
AREA OF STUDY
ENGINEERING (2/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study
Massachusetts
Institute of
Technology
Total
Industrial Engineering/Design 1% 7%
Manufacturing Engineering 1% 1%
Software Engineering 1% 1%
Architectural Engineering 1% 2%
Electronics Engineering 1% 1%
Engineering Management 1% 1%
General Engineering 1% 0%
Systems Analysis & Engineering 1% 1%
Construction 0% 2%
Engineering Technology 0% 1%
Packaging 0% 0%
Petroleum Engineering 0% 2%
Physics Engineering 0% 1%
Other Engineering 1% 3%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
15
AREA OF STUDY
IT (1/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study
Massachusetts
Institute of
Technology
Total
Computer Science 100% 51%
Computer Programming 3% 11%
Computer Engineering 1% 2%
Managing Innovation 1% 0%
Technology Management 1% 3%
Computer Forensics 0% 3%
Computer Information Systems 0% 11%
Computer Information Technology 0% 9%
Computer Networking 0% 7%
Engineering Technology 0% 0%
Game Design 0% 6%
Geographic Information Systems 0% 1%
Graphics & Multimedia 0% 6%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
16
AREA OF STUDY
IT (2/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study
Massachusetts
Institute of
Technology
Total
Information Assurance 0% 2%
Information Systems 0% 11%
Information Systems Security 0% 6%
Information Technology 0% 13%
Internet Technologies 0% 2%
Management Information System (MIS) 0% 9%
Network Security 0% 6%
Software Engineering 0% 5%
Telecommunications/ Data Networking 0% 2%
Undeclared 0% 1%
Web Development and Design 0% 9%
Web Management 0% 3%
Other IT 0% 3%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
17
AREA OF STUDY
NATURAL SCIENCES (1/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study
Massachusetts
Institute of
Technology
Total
Biology 29% 27%
Physics 27% 3%
Mathematics & Statistics 26% 5%
Neuroscience 18% 4%
Chemistry and Biochemistry 15% 13%
Computer Science 11% 1%
Pre-Medical Studies 11% 16%
Geology 5% 1%
Geoscience 5% 1%
Atmospheric Studies 4% 0%
Environmental Studies 4% 5%
Psychology 4% 11%
Health Sciences 3% 8%
Microbiology 3% 3%
Public Health 3% 3%
Undeclared 3% 1%
Animal Sciences 1% 4%
Astronomy 1% 0%
Biotechnology 1% 1%
Ecology 1% 1%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
18
AREA OF STUDY
NATURAL SCIENCES (2/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study
Massachusetts
Institute of
Technology
Total
Agriculture 0% 2%
Aviation 0% 1%
Dietetics/Nutrition 0% 3%
Exercise Science 0% 3%
Food Science 0% 1%
Forensic Sciences 0% 1%
Forestry 0% 0%
Geography 0% 1%
Human Ecology 0% 0%
Kinesiology 0% 4%
Marine Science 0% 1%
Nursing 0% 12%
Occupational Science 0% 1%
Pharmacy 0% 3%
Physical Therapy 0% 3%
Sports Management 0% 0%
Veterinary Science 0% 3%
Wildlife Ecology 0% 1%
Zoology 0% 2%
Other Natural Sciences 3% 3%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
19
AREA OF STUDY
HUMANITIES/LIBERAL ARTS/EDUCATION (1/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study
Massachusetts
Institute of
Technology
Total
Comparative Literature Program 20% 0%
International Relations 20% 4%
Planning 20% 1%
Political Science 20% 11%
Pre-Law 20% 5%
Psychology 20% 18%
American Studies 0% 1%
Anthropology 0% 5%
Architecture 0% 2%
Art and Art History 0% 5%
Child/Family Development 0% 3%
Classical Studies 0% 1%
Counseling 0% 1%
Creative Writing 0% 3%
Criminal Justice 0% 5%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
20
AREA OF STUDY
HUMANITIES/LIBERAL ARTS/EDUCATION (2/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study
Massachusetts
Institute of
Technology
Total
Cultural Studies 0% 1%
Education 0% 13%
English 0% 9%
Ethnic and Regional Studies 0% 1%
European Studies 0% 0%
Foreign Language 0% 10%
Gender Studies 0% 1%
Geography and the Environment 0% 1%
Government 0% 1%
Graphic & Interactive Design 0% 2%
History 0% 7%
Humanities Program 0% 1%
Interior Design 0% 1%
International Studies 0% 5%
Law and Legal Studies 0% 2%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
21
AREA OF STUDY
HUMANITIES/LIBERAL ARTS/EDUCATION (3/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study
Massachusetts
Institute of
Technology
Total
Linguistics 0% 2%
Mass Communication 0% 8%
Music 0% 4%
Peace Studies 0% 0%
Philosophy 0% 3%
Photography 0% 1%
Religious Studies 0% 1%
Science, Technology and Society Program 0% 1%
Social Sciences 0% 2%
Social Work 0% 3%
Sociology 0% 5%
Special Education 0% 2%
Speech Therapy 0% 2%
Theatre and Dance 0% 3%
Undeclared 0% 1%
Women's Studies 0% 1%
Other Humanities 40% 7%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
TOP EDUCATIONAL INSTITUTIONS
TOTAL
22
METHODOLOGY & KEY FINDINGS
Which educational institution do you attend? PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
!
University Total University Total
Pennsylvania State University 1.31% University of Maryland - CollegePark 0.83%
Michigan State University 1.20% Virginia Tech 0.79%
University of Central Florida 1.17% University of Georgia 0.79%
Arizona State University 1.12% Rutgers University - New Brunswick 0.77%
Purdue University 1.10% Ohio State University 0.76%
Texas A&M University 1.09% University of South Florida 0.76%
University of Washington - Seattle 1.01% Temple University 0.75%
University of Arizona 1.00% University of Cincinnati 0.75%
Florida State University 0.94% University of Texas at San Antonio 0.73%
University of Houston 0.91% California State University - Northridge 0.73%
University of Florida 0.91% University of California - Berkeley 0.73%
University of Illinois at Urbana - Champaign 0.88% Auburn University 0.71%
University of Michigan - Ann Arbor 0.88% University of Kansas 0.70%
University of Colorado - Boulder 0.85% University of California - Los Angeles 0.69%
University of Wisconsin - Madison 0.83% University of New Mexico 0.68%
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. STUDENTS’ EMPLOYER PREFERENCES
5. APPENDIX
1. METHODOLOGY & KEY FINDINGS
UNIVERSITY EXPERIENCE 2.
? ? SURVEY QUESTION
© Universum Communications 24
CAREER SERVICES VISITS - MASSACHUSETTS INSTITUTE OF
TECHNOLOGY
UNIVERSITY EXPERIENCE
How often have you used your campus career services or
attended event/work-shops hosed by them this year?
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
19%
29%
17%
31%
4%
27%
47%
9%
16%
1%
Once
2-5 times
6 or more times
None
Not planning to visitVirtually
Physically
? ? SURVEY QUESTION
© Universum Communications 25
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
EMPLOYMENT ADVISNING
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
CAREER ADVISING
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
3%
7%
26%
20%
20%
24%
5%
9%
23%
27%
21%
16%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Massachusetts Instituteof Technology
Total
2%
3%
17%
29%
31%
18%
3%
7%
20%
30%
27%
12%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Massachusetts Instituteof Technology
Total
? ? SURVEY QUESTION
© Universum Communications 26
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
CAREER/JOB FAIRS INTERNSHIP POSTINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
2%
5%
14%
35%
34%
11%
5%
11%
22%
27%
27%
9%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Massachusetts Instituteof Technology
Total
2%
1%
8%
35%
47%
7%
3%
7%
20%
31%
32%
8%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Massachusetts Instituteof Technology
Total
? ? SURVEY QUESTION
© Universum Communications 27
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE) JOB POSTINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
1%
6%
17%
34%
26%
16%
4%
11%
24%
28%
23%
9%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Massachusetts Instituteof Technology
Total
1%
5%
23%
29%
26%
17%
4%
10%
26%
28%
22%
10%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Massachusetts Instituteof Technology
Total
? ? SURVEY QUESTION
© Universum Communications 28
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
CAREER SERVICES WEBSITE WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
6%
10%
22%
27%
22%
15%
4%
9%
23%
30%
24%
9%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Massachusetts Instituteof Technology
Total
2%
5%
16%
30%
22%
25%
3%
8%
21%
29%
27%
13%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Massachusetts Instituteof Technology
Total
? ? SURVEY QUESTION
© Universum Communications 29
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
EMPLOYER INFORMATION SESSIONS
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
2%
1%
16%
32%
34%
15%
5%
11%
24%
26%
20%
15%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Massachusetts Instituteof Technology
Total
? ? SURVEY QUESTION
© Universum Communications 30
OVERALL SATISFACTION
UNIVERSITY EXPERIENCE Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
How would you rate the career services offered at your school?
1%
11%
30%
33%
25%
3%
18%
37%
29%
13%
Poor
Fair
Good
Very good
ExcellentMassachusetts Institute of Technology
Total
4. STUDENTS’ EMPLOYER PREFERENCES
5. APPENDIX
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
3.
? ? SURVEY QUESTION
© Universum Communications 32
MOST PREFERRED INDUSTRIES
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
In which industry would you ideally want to work when choosing
your first employment after graduation? Please select a maximum
of three alternatives
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
40%
22%
19%
16%
15%
14%
14%
10%
8%
8%
11%
5%
18%
7%
9%
6%
9%
4%
18%
3%
Engineering and manufacturing
Software and computer services
Educational and research institutions
Management consulting
Pharmaceuticals and biotech
Aerospace and defense
Financial Services
Strategy Consulting
Health care equipment and services
Consumer electronicsMassachusetts Institute of Technology
Total
? ? SURVEY QUESTION
© Universum Communications 33
PREFERRED SIZE OF EMPLOYER
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
What size of employer would you prefer working for when
choosing your first employment? Please select only one
alternative
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
2%
13%
39%
24%
21%
2%
21%
40%
20%
17%
Micro employer (Less than 10employees)
Small employer (10-100 employees)
Medium-sized employer (100-500employees)
Big employer (500-1000 employees)
Macro employer (More than 1000employees)
Massachusetts Institute ofTechnology
Total
? ? SURVEY QUESTION
© Universum Communications 34
CAREER GOALS
MASSACHUSETTS INSTITUTE OF TECHNOLOGY VS. TOTAL
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
63%
58%
41%
34%
32%
23%
14%
13%
11%
35%
63%
47%
23%
58%
25%
9%
16%
11%
To be competitively or intellectually challenged
To have work/life balance
To be dedicated to a cause or to feel that I amserving a greater good
To be entrepreneurial or creative/innovative
To be secure or stable in my job
To be a leader or manager of people
To be a technical or functional expert
To have an international career
To be autonomous or independent Massachusetts Institute of Technology
Total
? ? SURVEY QUESTION
© Universum Communications 35
CAREER GOALS • 2012 VS. 2011
MASSACHUSETTS INSTITUTE OF TECHNOLOGY
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
63%
58%
41%
34%
32%
23%
14%
13%
11%
56%
58%
31%
36%
41%
29%
15%
12%
12%
To be competitively or intellectuallychallenged
To have work/life balance
To be dedicated to a cause or to feel that Iam serving a greater good
To be entrepreneurial or creative/innovative
To be secure or stable in my job
To be a leader or manager of people
To be a technical or functional expert
To have an international career
To be autonomous or independent Massachusetts Institute of Technology 2012
Massachusetts Institute of Technology 2011
? ? SURVEY QUESTION
© Universum Communications 36
CAREER GOALS • 2012 VS. 2011
TOTAL
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
63%
58%
47%
35%
25%
23%
16%
11%
9%
62%
56%
44%
34%
24%
22%
17%
12%
9%
To have work/life balance
To be secure or stable in my job
To be dedicated to a cause or to feel that I am serving agreater good
To be competitively or intellectually challenged
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To have an international career
To be autonomous or independent
To be a technical or functional expert Total 2012
Total 2011
? ? SURVEY QUESTION
© Universum Communications 37
EXPECTED ANNUAL SALARY
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
What is your expected salary before taxes (excluding commission
and bonus) at your first employment after graduation?
66,355
USD 50,642 Total
Massachusetts Institute of Technology
USD
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
? ? SURVEY QUESTION
© Universum Communications 38
ACTUAL COMMUNICATION CHANNELS • TOP 10
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Through which channels have you learnt about these employers?
Please select as many alternatives as applicable
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
58%
52%
31%
27%
24%
22%
22%
22%
22%
21%
28%
43%
16%
18%
24%
12%
32%
21%
16%
32%
Career fairs
Employer websites
Employer presentations on campus
Career guides/books
Professional networks/communities
Employer sponsored event
Social networks/communities
Career guidance websites
Recruitment brochures
TV advertisementsMassachusetts Institute of Technology
Total
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
STUDENTS’ EMPLOYER PREFERENCES 4. 5. APPENDIX
© Universum Communications
EMPLOYER REPUTATION & IMAGE The attributes of the employer as an organization
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in
the future
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
JOB CHARACTERISTICS The contents and demands of the job, including the learning
opportunities provided by the job
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team oriented work
• Variety of assignments
PEOPLE & CULTURE The social environment and attributes of the work place
• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognizing performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
40
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
STUDENTS’ EMPLOYER PREFERENCES
The framework is developed together with professor Paula
Caligiuri, Director of the Center for HR Strategy at Rutgers
University. Based on specific research within HR, as well
as focus groups and general communication with both our
clients and students.
!
© Universum Communications
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
STUDENTS’ EMPLOYER PREFERENCES 5
EMPLOYER
REPUTATION
& IMAGE
REMUNERATION &
ADVANCEMENT
OPPORTUNITIES
JOB
CHARACTERISTICS
PEOPLE
& CULTURE
41
? ? SURVEY QUESTION
© Universum Communications
RELATIVE IMPORTANCE OF EACH DRIVER
STUDENTS’ EMPLOYER PREFERENCES
How would you rate the relative importance of these aspects
when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance
with importance
5
42
Massachusetts Institute of
Technology Total
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
REMUNERATION & ADVANCEMENT OPPORTUNITIES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
21%
28%27%
23% 22%
26%
26%
25%
? ? SURVEY QUESTION
© Universum Communications
EMPLOYER REPUTATION & IMAGE
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
5
EMPLOYER
REPUTATION
& IMAGE
43
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
59%
45%
39%
29%
26%
21%
20%
20%
15%
10%
39%
30%
30%
44%
34%
15%
23%
27%
20%
20%
Innovation
Attractive/exciting products and services
Prestige
Ethical standards
Financial strength
Fast-growing/entrepreneurial
Market success
Inspiring management
Corporate Social Responsibility
Environmental sustainabilityMassachusetts Institute of Technology
Total
? ? SURVEY QUESTION
© Universum Communications
JOB CHARACTERISTICS
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
JOB
CHARACTERISTICS
44
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
64%
37%
36%
33%
28%
27%
24%
20%
13%
9%
32%
27%
41%
49%
23%
22%
29%
28%
14%
18%
Challenging work
Variety of assignments
Professional training and development
Secure employment
High level of responsibility
Team oriented work
Flexible working conditions
Opportunities for internationaltravel/relocation
Control over my number of working hours
Client interactionMassachusetts Institute of Technology
Total
? ? SURVEY QUESTION
© Universum Communications
PEOPLE & CULTURE
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
5
PEOPLE
& CULTURE
45
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
62%
41%
40%
40%
38%
29%
23%
9%
6%
4%
46%
43%
30%
50%
39%
19%
22%
15%
11%
12%
A creative and dynamic work environment
A friendly work environment
Recognizing performance (meritocracy)
Respect for its people
Leaders who will support my development
Recruiting only the best talent
Enabling me to integrate personal interestsin my schedule
Interaction with international clients andcolleagues
Acceptance towards minorities
Support for gender equalityMassachusetts Institute of Technology
Total
? ? SURVEY QUESTION
© Universum Communications
REMUNERATION & ADVANCEMENT OPPORTUNITIES
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
REMUNERATION &
ADVANCEMENT
OPPORTUNITIES
46
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
51%
41%
40%
36%
36%
25%
22%
12%
9%
7%
39%
42%
28%
37%
37%
29%
27%
18%
13%
10%
Good reference for future career
Leadership opportunities
Competitive base salary
Clear path for advancement
High future earnings
Sponsorship of future education
Competitive benefits
Performance-related bonus
Overtime pay/compensation
Rapid promotionMassachusetts Institute of Technology
Total
© Universum Communications
TOP FINDINGS
OVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5
STUDENTS’ EMPLOYER PREFERENCES
PLEASE NOTE: These tables show the attractiveness of
each of the 40 attributes in relation to how important the
students think its driver is. This analysis gives a
summarized 360 degree view of what influences employer
attractiveness.
!
47
MASSACHUSETTS INSTITUTE OF
TECHNOLOGY TOTAL
1. Respect for its people (People & Culture)
2. Secure employment (Job Characteristics)
3. A creative and dynamic work environment
(People & Culture)
4. A friendly work environment (People &
Culture)
5. Professional training and development (Job
Characteristics)
1. Challenging work (Job Characteristics)
2. A creative and dynamic work environment
(People & Culture)
3. Respect for its people (People & Culture)
4. Innovation (Employer Reputation & Image)
5. A friendly work environment (People &
Culture)
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. STUDENTS’ EMPLOYER PREFERENCES
APPENDIX 5.
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
EDUCATIONAL INSTITUTIONS
TOTAL (1/8)
49
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
!
University Total University Total
Pennsylvania State University 1.31% University of South Florida 0.76%
Michigan State University 1.20% Temple University 0.75%
University of Central Florida 1.17% University of Cincinnati 0.75%
Arizona State University 1.12% University of Texas at San Antonio 0.73%
Purdue University 1.10% California State University - Northridge 0.73%
Texas A&M University 1.09% University of California - Berkeley 0.73%
University of Washington - Seattle 1.01% Auburn University 0.71%
University of Arizona 1.00% University of Kansas 0.70%
Florida State University 0.94% University of California - Los Angeles 0.69%
University of Houston 0.91% University of New Mexico 0.68%
University of Florida 0.91% California State University - Long Beach 0.67%
University of Illinois at Urbana - Champaign 0.88% Indiana University 0.67%
University of Michigan - Ann Arbor 0.88% North Carolina State University - Raleigh 0.67%
University of Colorado - Boulder 0.85% Texas Tech University 0.66%
University of Wisconsin - Madison 0.83% Northern Arizona University 0.65%
University of Maryland - CollegePark 0.83% New York University 0.65%
Virginia Tech 0.79% University of Texas - Austin 0.64%
University of Georgia 0.79% Colorado State University 0.64%
Rutgers University - New Brunswick 0.77% Iowa State University 0.64%
Ohio State University 0.76%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
EDUCATIONAL INSTITUTIONS
TOTAL (2/8)
50
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
!
University Total University Total
Georgia State University 0.64% University of Iowa 0.54%
Louisiana State University 0.63% University of California - San Diego 0.54%
Kansas State University 0.63% University of California - Riverside 0.53%
Clemson University 0.62% Kent State University 0.53%
University of South Carolina - Columbia 0.61% DePaul University 0.52%
Rochester Institute of Technology 0.59% Central Michigan University 0.51%
University of Nevada - Las Vegas 0.59% CUNY Baruch College 0.51%
Boston University 0.59% University of Puerto Rico 0.50%
University of Alabama 0.58% Baylor University 0.50%
California State University - Fullerton 0.58% Oklahoma State University 0.49%
University of Kentucky 0.57% SUNY Stony Brook 0.49%
Miami University of Ohio 0.57% Mississippi State University 0.49%
University of Massachusetts - Amherst 0.57% University of Connecticut 0.48%
University of Akron 0.57% University of Oregon 0.48%
George Mason University 0.57% University of Texas - Arlington 0.48%
University of Tennessee 0.56% Oregon State University 0.47%
Georgia Institute of Technology 0.56% University of Colorado - Denver 0.47%
University of California - Santa Barbara 0.55% California Polytechnic State University - San Luis Obispo 0.47%
University of Oklahoma 0.54% SUNY Buffalo 0.47%
University of Southern California 0.54%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
EDUCATIONAL INSTITUTIONS
TOTAL (3/8)
51
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
!
University Total University Total
East Carolina University 0.46% Eastern Michigan University 0.38%
Florida International University 0.46% New Mexico State University 0.38%
University of Minnesota - Twin Cities 0.45% Loyola University - Chicago 0.38%
University of Illinois - Chicago 0.45% Kennesaw State University 0.38%
Cornell University 0.45% University of Texas - El Paso 0.37%
Virginia Commonwealth University 0.45% University of Maryland - Baltimore 0.37%
James Madison University 0.44% University of North Texas 0.36%
University of Nebraska - Lincoln 0.43% Brigham Young University 0.35%
Northeastern University 0.43% University of Delaware 0.34%
West Virginia University 0.42% Florida Atlantic University 0.34%
Texas Pan American University 0.42% Appalachian State University 0.34%
CUNY Brooklyn College 0.42% Western Washington University 0.33%
University of Missouri - Columbia 0.41% Montclair State University 0.33%
Boise State University 0.41% University of North Carolina - Chapel Hill 0.33%
Old Dominion University 0.41% Indiana University of Pennsylvania 0.33%
Towson University 0.40% San Diego State University 0.32%
Syracuse University 0.40% SUNY Albany 0.32%
California State University - Fresno 0.39% University of Hawaii 0.31%
Drexel University 0.38% University of Miami 0.31%
University of Pennsylvania 0.38%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
EDUCATIONAL INSTITUTIONS
TOTAL (4/8)
52
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
!
University Total University Total
University of North Carolina - Charlotte 0.30% Missouri University of Science & Technology 0.25%
Florida A&M University 0.30% Missouri State University 0.25%
CUNY Queens College 0.30% University of Wyoming 0.25%
Utah State University 0.30% Portland State University 0.25%
Ball State University 0.30% Tulane University 0.25%
North Dakota State University 0.29% Western Michigan University 0.25%
Illinois State University 0.29% University of California - Irvine 0.24%
University of Pittsburgh 0.29% Washington University in St. Louis 0.24%
SUNY Binghamton 0.29% New Jersey Institute of Technology 0.24%
University of South Alabama 0.29% University of Louisville 0.24%
Texas Woman's University 0.29% Bentley University 0.23%
Pace University - New York City 0.28% Villanova University 0.23%
University of Vermont 0.28% Washington State University 0.23%
Montana State University - Bozeman 0.27% Southeastern Louisiana University 0.23%
Michigan Technological University 0.27% Arkansas State University 0.23%
University of Virginia 0.27% Harvard University 0.23%
Southern Illinois University 0.26% Saginaw Valley State University 0.23%
Marshall University 0.26% University of Alaska - Fairbanks 0.23%
Fort Hays State University 0.26% St. John's University 0.23%
University of Rhode Island 0.25%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
EDUCATIONAL INSTITUTIONS
TOTAL (5/8)
53
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
!
University Total University Total
Idaho State University 0.22% Northern Illinois University 0.19%
Middle Tennessee State University 0.22% College of Charleston 0.19%
CUNY NYC College of Technology 0.22% Bradley University 0.19%
Georgetown University 0.22% University of San Diego 0.19%
Youngstown State University 0.22% Murray State University 0.19%
Rensselaer Polytechnic Institute 0.22% Texas Christian University 0.19%
University of North Florida 0.22% University of Toledo 0.19%
University of Michigan - Dearborn 0.21% Wichita State University 0.19%
Radford University 0.21% University of Dayton 0.19%
Rutgers University - Newark 0.21% University of Utah 0.18%
Howard University 0.21% University of Central Missouri 0.18%
St. Louis University 0.20% Wright State University 0.18%
Morgan State University 0.20% Massachusetts Institute of Technology 0.18%
Embry Riddle Aeronautical University 0.20% Colorado School of Mines 0.18%
Chapman University 0.20% University of San Francisco 0.18%
Duke University 0.20% University of Texas - Tyler 0.17%
Lehigh University 0.20% Seton Hall University 0.17%
Ramapo College 0.20% Rhode Island College 0.17%
University of California - Santa Cruz 0.20% Columbia University 0.17%
George Washington University 0.20%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
EDUCATIONAL INSTITUTIONS
TOTAL (6/8)
54
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
!
University Total University Total
Stanford University 0.17% Boston College 0.15%
Santa Clara University 0.17% Columbus State University 0.14%
University of California - Davis 0.17% Texas Southern University 0.14%
Vanderbilt University 0.17% Brown University 0.14%
Indiana State University 0.17% Wake Forest University 0.14%
University of Northern Colorado 0.16% La Salle University 0.14%
St. Cloud State University 0.16% University of Denver 0.14%
Southern Methodist University 0.16% Princeton University 0.14%
University of Idaho 0.16% Robert Morris University 0.14%
University of Maine 0.16% Rutgers University - Camden 0.13%
University of Mississippi 0.16% Fordham University 0.13%
Xavier University 0.16% Prairie View A&M University 0.13%
University of Rochester 0.15% University of Southern Indiana 0.13%
University of Mary Washington 0.15% Southern Utah University 0.13%
Loyola Marymount University 0.15% Fairfield University 0.13%
University of West Georgia 0.15% University of Arkansas - Fayetteville 0.12%
CUNY College of Staten Island 0.15% Providence College 0.12%
Carnegie Mellon University 0.15% St. Joseph's University 0.12%
University of Northern Iowa 0.15% Truman State University 0.12%
Johns Hopkins University 0.15%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
EDUCATIONAL INSTITUTIONS
TOTAL (7/8)
55
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
!
University Total University Total
Western Connecticut State University 0.12% Lafayette College 0.08%
Yale University 0.11% Keene State College 0.08%
University of Notre Dame 0.11% Lewis University 0.07%
Case Western Reserve University 0.11% Clark Atlanta University 0.07%
Bucknell University 0.11% Brandeis University 0.07%
Babson College 0.11% University of Wisconsin - Milwaukee 0.07%
Northwestern University 0.11% University of Richmond 0.07%
University of Washington - Bothell 0.10% Trinity University 0.07%
California State University - Dominguez Hills 0.09% University of Chicago 0.07%
College of William and Mary 0.09% San Jose State University 0.07%
Alabama A&M University 0.09% Rice University 0.06%
Pace University - Westchester 0.09% Wayne State University 0.06%
College of New Jersey 0.09% Spelman College 0.06%
Butler University 0.09% University of Texas - Dallas 0.06%
Morehouse College 0.09% Bowling Green State University 0.06%
University of Arkansas - Pine Bluff 0.09% CUNY Hunter College 0.06%
Creighton University 0.09% University of Evansville 0.05%
Polytechnic Institute of New York University 0.08% California State University - Sacramento 0.05%
American University 0.08% California Polytechnic State University - Pomona 0.05%
Georgia Southern University 0.08%
? ? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Massachusetts Institute of Technology
EDUCATIONAL INSTITUTIONS
TOTAL (8/8)
56
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
!
University Total University Total
Eastern Illinois University 0.05% University of St.Thomas - St.Paul 0.01%
University of New Orleans 0.04% University of Tulsa 0.01%
University of Ohio 0.04% University of New Hampshire 0.01%
DePauw University 0.04% Southern University and A&M College 0.01%
California Institute of Technology 0.04% Hofstra University 0.01%
North Carolina A&T State University 0.04% Dartmouth College 0.01%
Albion College 0.04% Cleveland State University 0.01%
New York Institute of Technology 0.03% Kettering University 0.01%
Regis University 0.03% Milwaukee School Of Engineering 0.01%
Bryant University 0.03% Wentworth Institute of Technology 0.01%
Barnard College 0.03% Manhattan College 0.01%
Western Kentucky University 0.03% Southern New Hampshire University 0.01%
Huston-Tillotson University 0.03% Worcester Polytechnic Institute 0.01%
Marquette University 0.03% Claflin University 0.01%
CUNY City College 0.03% CUNY Medgar Evers College 0.01%
Xavier University of Louisiana 0.03% Lincoln University 0.01%
Oakland University 0.02% Bryn Mawr College 0.01%
Stevens Institute of Technology 0.02% Central Connecticut State University 0.01%
California State University - Chico 0.02% Emory University 0.01%
Tuskegee University 0.02% Smith College 0.00%
Olin College of Engineering 0.02% Rose-Hulman Institute of Technology 0.00%
Fairleigh Dickinson University 0.01% Pratt Institute 0.00%
Hampton University 0.01% Other 4.06%