Universum Talent Research 2017Partner Report | University of ArizonaUS Edition | Students | All main fields of study
Present in 60 countries with regional offices in New York
City, Paris, Shanghai, Singapore and Stockholm.
Serving more than 1 700 clients globally, including Fortune 100 companies.
Full service Employer Branding partner, taking clients from identifying
challenges, engaging talent to measuring success.
Helping the world’s leading organizations strengthen
their Employer Brands for 28 years.
Surveying more than 1.3 million career-seekers,
partnering with thousands of universities and organizations.
Thought leaders in Employer Branding, publishing content
on C-suite level subjects.
Our Employer Branding content is published yearly in renowned media, e.g. WSJ,
CNN, Le Monde, BusinessWeek.
Who We Are
2017 | US | Students | All main fields of study
28
Sample client list
2017 | US | Students | All main fields of study
3
Some of the world’s most attractive employers
Universum in the Media
2017 | US | Students | All main fields of study
4
Universum Rankings and Thought leadership Publishers
We help higher educational institutions
2017 | US | Students | All main fields of study
Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2,000 colleges and universities worldwide to:
IDENTIFY
UNDERSTAND ATTRACT
MANAGE
The readiness for professional life of your students and
alumni
The career preferences and expectations of students and
alumni
Relevant employers to visit campus
The brand perception and attractiveness of your
college/university
5
What we cover in the report
2017 | US | Students | All main fields of study
6
CAREER & EMPLOYER PREFERENCES 4
EXECUTIVE SUMMARY1
TALENT PROFILE2
UNIVERSITY BRAND PERCEPTION3
About the Universum Talent Research and the target groups
2017 | US | Students | All main fields of study
Total number ofrespondents in the survey 81,102
FIELD PERIODOctober 2016 to February 2017
• Created with over 25 years of experience, extensive research within HR, focus groups and communication with our clients, students and professionals.
• Global perspective - local insight.• Conducted via an online survey. The online link
was distributed via university and alumni-networks, communities, the Universum Panel and different local and global partners.
THIS REPORT
Number of respondents
GROUP 11,599Your students
81,102GROUP 2All students
• Students at higher educational institutions.
• Professionals with an academic degree
• Non-academics
7
THE QUESTIONNAIRE
RESPONDENTS
Agenda
2017 | US | Students | All main fields of study
8
Find a summary of your university brand perception. See the profile, career and employer preferences of your students and the comparison groups.
EXECUTIVE SUMMARY1
General profile and summary of career preferences
2017 | US | Students | All main fields of study
9
AVERAGE AGE (years)
22.4AVERAGE REPORTEDACADEMIC PERFORMANCE
7.7
Your students
34 %AVERAGE EXPECTED ANNUAL SALARY
66 % 52,805 USD
TOP 3 MOST PREFERRED INDUSTRIES1. Health Care Services2. Arts, Entertainment and Recreation3. Public Sector and Governmental Agencies
TOP CAREER GOALS1. To have work/life balance2. To be secure or stable in my job3. To be dedicated to a cause or to feel that I am serving a
greater good
YEAR OF GRADUATION
DISTRIBUTION:
STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH1. Future-Oriented2. Seeing the bigger picture3. Taking time to think
amic 1. A creative and dynamic work environment emp 2. Secure employmentng p 3. Inspiring purpose
or a 4. Clear path for advancement ure 5. High future earnings
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
out of 10
5%
28% 25%20% 20%
1% 0%
2016 2017 2018 2019 2020 2021 2022 orlater
General profile and summary of career preferences
2017 | US | Students | All main fields of study
10
AVERAGE AGE (years)
21.9AVERAGE REPORTEDACADEMIC PERFORMANCE
7.8
All students
34 %AVERAGE EXPECTED ANNUAL SALARY
66 %
TOP 3 MOST PREFERRED INDUSTRIES
TOP CAREER GOALS
YEAR OF GRADUATION
DISTRIBUTION:
STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH
54,702 USD
1. Arts, Entertainment and Recreation2. Health Care Services3. Media and Advertising
1. To have work/life balance2. To be secure or stable in my job3. To be dedicated to a cause or to feel that I am serving a
greater good
1. Future-Oriented2. Taking time to think3. Seeing the bigger picture
ng p 1. Inspiring purpose amic 2. A creative and dynamic work environment
for i 3. Respect for its people emp 4. Secure employment
uppo 5. Leaders who will support my development
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
out of 10
3%
25% 26% 24% 21%
2% 0%
2016 2017 2018 2019 2020 2021 2022 orlater
Agenda
2017 | US | Students | All main fields of study
11
Find out, what kind of skills and mindset your students have and what separate them from the overall target group. These insights will help you improve the employability of your students and alumni by being able to communicate their unique value to employers.
EXECUTIVE SUMMARY1
TALENT PROFILE2
2017 | US | Students | All main fields of study
The Universum Career ProfilesDistribution per target group
12
All students
Your students
The Universum Career Profiles
2017 | US | Students | All main fields of study
13
are future-oriented individuals who ultimately want to be managers and leaders of groups of people in a business environment. They have no problem starting from the bottom and learning what each rung on the ladder is like. In fact, many Careerists consider this process imperative to being a well-rounded leader later on in their careers. Careerists tend to be ambitious, but are also team-oriented, so they often bring others up along with them (riding their coattails so to speak). Careerists are also adaptable, meaning they are not set on any one way of achieving success and will instead do whatever they need to in order to adjust to a given situation.
are curious and creative individuals who are primarily focused on challenging and innovative work. When searching for job opportunities, entrepreneurs look for fast-growing companies that share their entrepreneurial spirit. Entrepreneurs tend to be solution-focused, which means they are most effective when there is an active problem to solve. They lean towards leadership roles and are focused on team dynamics. Entrepreneurs can bore quickly if they feel stagnant, which means they are always looking to lead their team to new challenges.
are responsible and loyal individuals who are happy to take on responsibilities for the good of the team. Their friendliness and comfort around others makes them natural leaders, and their desire for harmony makes them excellent in team-oriented settings. They are also very successful when taking internships, as they find it easy to get along with whomever they are working for. Their driver is happiness. They would like to have a stable job where they are among nice colleagues.
are eager to search for new business opportunities and expect a competitive compensation as well as career advancement and high future earnings. A hunter is wired to be solution-focused, which enables him or her to provide answers for customer problems, which is an important facet for salespeople. Hunter personalities experience a continuous personal renewal. They are able to show growth and project how their skill sets will most benefit an organisation. This adaptive quality is a highly valued trait in dynamic organisations.
want to work in organizations that value and respect their employees, while taking an ethical stand on issues of corporate responsibility. As might be expected, an idealist values environmental sustainability and wants to align with companies that share the same values. Although idealists are dedicated to causes for the greater good, they are not merely dreamers and can offer viable solutions that often include creative experimentation. Idealists are fully capable of envisioning a higher state while implementing and leading teams in task-focused efforts.
tend to be “big-picture” individuals who focus primarily on the future instead of day-to-day or historical situations. They usually (but not always) know relatively early on in their lives that they want to have an international career and are usually interested in building international connections. Companies that are global in scope, or at the very least companies that have offices and/or operations in multiple parts of the world, will be most appealing to Internationalists. They are curious, open-minded and they value social interaction.
are able to see the big picture in any situation, which helps them inspire both their teams and themselves. They prefer the numerous benefits of working with others in a team environment, rather than being a “lone-wolf”. Leaders aren’t afraid of being responsible for situations. They see responsibility as something to be desired and sought after. Because they understand that, their success or failure is ultimately in their own hands. Leaders are also quite introspective; they can look inward and assess themselves honestly and, when necessary, harshly. Before starting their careers, leaders are often involved in various types of organisations, and are often responsible for the founding and growth of projects.
CAREERISTS
ENTREPRENEURS
HARMONISERS
HUNTERS
IDEALISTS
INTERNATIONALISTS
LEADERS
?
2017 | US | Students | All main fields of study
How talent’s mindset differs between the target groups
• Do you associate yourself with below statements?14
No, not at all Yes, always
1 2 3 4 5
Your students
All students
?
2017 | US | Students | All main fields of study
Which personality skills describe each target group?
• Do these personality skills describe who you are?15
Definitely not Definitely
1 2 3 4
Your students
All students
?
2017 | US | Students | All main fields of study
What kind of practical experiences do students have?
• Which of the following experiences do you have? Please select as many as applicable.16
73%
62%
52%
49%
47%
40%
38%
36%
32%
20%
71%
64%
55%
53%
48%
40%
36%
38%
34%
17%
I have had part-time jobs outside my area of study
I have had a summer job in my home country
I have been a group leader in student events
I have had a leading role in student organizations
I have travelled abroad
I have done internships/apprenticeships in my homecountry
I have been a team leader in a sport club
I have been a tutor (e.g. in math or languages)
I have had part-time jobs within my area of study
I have done the military/volunteer serviceYour students
All students
Agenda
2017 | US | Students | All main fields of study
17
This chapter evaluates your university brand perception with regards to four different aspects: Reputation & Image, Educational Offering, Culture & Student Life and Employability & Future Opportunities.
UNIVERSITY BRAND PERCEPTION3
EXECUTIVE SUMMARY1
TALENT PROFILE2
?
Top of mind associations with University of Arizona
2017 | US | Students | All main fields of study
• What is the first word that comes to mind when you think of your college or university? • These are answers written in by your students. • Spelling mistakes might occur. 18
2017 | US | Students | All main fields of study
• This framework has been developed by Universum in cooperation with universities.
The Universum Drivers of University Attractiveness
REPUTATION & IMAGE
EDUCATIONAL OFFERING
CULTURE & STUDENT LIFERefers to the university as a whole Refers to the social environment on- and off-campus
Refers to various aspects of the education provided by the university
EMPLOYABILITY & FUTURE OPPORTUNITIESRefers to the long-term opportunities the university provides for students
EXTRINSIC INTRINSIC
HAR
DSO
FT
19
• Availability of financial aid and scholarships• Costs (e.g. accommodation, tuition, living
expenses, etc.)• Highly ranked within its field• Internationally acclaimed• Prestige• Recommended by friends / family• State of the art facilities• Successful alumni• Tradition of academic excellence
• Acceptance towards minorities• Attractive geographic location• Creative and dynamic atmosphere• Friendly and open environment• Heritage and tradition• International student body• Secure campus environment• Social and recreational activities• Support for gender equality
• Focus on professional development• Good reference for future career and/or
education• High employment among graduates• Launching pad for international career• Opportunities to network with employers• Strong ties with industry• Supports and develops entrepreneurialism• Target school for employers in my field• Teaches transferable and practical skills
employers are looking for
• Attractive/exciting programs and fields of study• Challenging curriculum• Exceptional professors/lecturers• International focus• Practical aspects within the curriculum• Quality and variety of courses• Strong student support (e.g. Tutors, advisors, etc.)• Study abroad program• Unique or particular programs
Most attractive attributes
2017 | US | Students | All main fields of study
20
Your students All students
1. Highly ranked within its field2. Costs (e.g. accommodation, tuition, living expenses, etc.)3. Availability of financial aid and scholarships
REPUTATION & IMAGE1. Highly ranked within its field2. Costs (e.g. accommodation, tuition, living expenses, etc.)3. Tradition of academic excellence
REPUTATION & IMAGE
1. Friendly and open environment2. Creative and dynamic atmosphere3. Secure campus environment
CULTURE & STUDENT LIFE1. Friendly and open environment2. Creative and dynamic atmosphere3. Secure campus environment
CULTURE & STUDENT LIFE
1. High employment among graduates2. Teaches transferable and practical skills employers are
looking for3. Good reference for future career and/or education
EMPLOYABILITY & FUTURE OPPORTUNITIES1. High employment among graduates2. Good reference for future career and/or education3. Teaches transferable and practical skills employers are
looking for
EMPLOYABILITY & FUTURE OPPORTUNITIES
1. Exceptional professors/lecturers2. Quality and variety of courses3. Attractive/exciting programs and fields of study
EDUCATIONAL OFFERING1. Exceptional professors/lecturers2. Quality and variety of courses3. Attractive/exciting programs and fields of study
EDUCATIONAL OFFERING
Attractiveness vs. Associations
2017 | US | Students | All main fields of study
Attr
activ
enes
s of
the
attri
bute
s
Attributes that your students associate with your university
Important areas where your university rates low
–consider whether to
adapt communication
Important areas where your university rates highly
–continue communicating
Less important areas where your university
rates low –
monitor / no action
Less important areas where your university rates
highly –
keep as is
Average association for your university
Averageattractiveness ofthe attributeswithin the driver
21
?
2017 | US | Students | All main fields of study
Reputation & Image
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
• Which of these are most important to you? (Max. 3)
Attractiveness vs. Associations with University of Arizona
22
?
2017 | US | Students | All main fields of study
Reputation & Image
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
Most frequent associations
23
67%
66%
65%
64%
62%
53%
45%
32%
32%
59%
63%
64%
62%
67%
62%
40%
47%
39%
Availability of financial aid and scholarships
Costs (e.g. accommodation, tuition, living expenses,etc.)
Highly ranked within its field
Recommended by friends / family
Successful alumni
Tradition of academic excellence
State of the art facilities
Prestige
Internationally acclaimedYour students
All students
?
2017 | US | Students | All main fields of study
Culture & Student LifeAttractiveness vs. Associations with University of Arizona
24• Which of the following attributes do you associate with your college or university? Select as many as
applicable.• Which of these are most important to you? (Max. 3)
?
2017 | US | Students | All main fields of study
Culture & Student LifeMost frequent associations
25• Which of the following attributes do you associate with your college or university? Select as many as
applicable.
79%
78%
65%
64%
62%
61%
60%
59%
58%
70%
79%
65%
67%
65%
61%
53%
60%
57%
Social and recreational activities
Friendly and open environment
Secure campus environment
Commitment to diversity and inclusion
Creative and dynamic atmosphere
Support for gender equality
Heritage and tradition
International student body
Attractive geographic locationYour students
All students
?
2017 | US | Students | All main fields of study
Employability & Future OpportunitiesAttractiveness vs. Associations with University of Arizona
26• Which of the following attributes do you associate with your college or university? Select as many as
applicable.• Which of these are most important to you? (Max. 3)
?
2017 | US | Students | All main fields of study
Employability & Future OpportunitiesMost frequent associations
27• Which of the following attributes do you associate with your college or university? Select as many as
applicable.
74%
71%
66%
63%
60%
50%
48%
45%
27%
73%
74%
67%
68%
66%
45%
53%
49%
32%
Opportunities to network with employers
Good reference for future career and/or education
Focus on professional development
High employment among graduates
Teaches transferable and practical skills employers arelooking for
Supports and develops entrepreneurialism
Strong ties with industry
Target school for employers in my field
Launching pad for international careerYour students
All students
?
2017 | US | Students | All main fields of study
Educational OfferingAttractiveness vs. Associations with University of Arizona
28• Which of the following attributes do you associate with your college or university? Select as many as
applicable.• Which of these are most important to you? (Max. 3)
?
2017 | US | Students | All main fields of study
Educational OfferingMost frequent associations
29• Which of the following attributes do you associate with your college or university? Select as many as
applicable.
75%
69%
69%
63%
61%
57%
54%
53%
31%
68%
70%
69%
60%
64%
61%
53%
54%
36%
Attractive/exciting programs and fields of study
Quality and variety of courses
Strong student support (e.g. tutors, advisors, etc.)
Study abroad program
Challenging curriculum
Exceptional professors/lecturers
Unique or particular programs
Practical aspects within the curriculum
International focusYour students
All students
?
Who influenced your students the most when choosing your university?
2017 | US | Students | All main fields of study
• Which of the following influenced you the most to choose your college or university? Please select a maximum of 3 alternatives.
• The chart shows the top 10 sources of influence.30
Your students
All students
48%
32%
29%
22%
16%
14%
13%
12%
11%
10%
41%
24%
38%
19%
20%
19%
15%
13%
11%
11%
Tuition fees
Parents
University rankings
Friends
Students of the university
Information event at university (e.g. open campus day)
University's website
Teachers or career guidance counselors at the school Iattended
Alumni of the university
Career & university fairs
?
2017 | US | Students | All main fields of study
31
Which are the most important career services to your students?
• Which of these are most important to you? (Max. 3)
57%
47%
38%
36%
27%
23%
21%
10%
7%
1%
5%
56%
47%
39%
37%
28%
26%
19%
7%
9%
1%
4%
Career / job / internship fairs
Help with my career planning
Career preparation workshops (e.g. resume/CV writing,interviewing)
General help with job/internship search and CV/interviewpreparation
Personality or skills testing to better understand my careerpreferences and options
Company database with job and internship postings
Employer presentations
Online career advice
Virtual career fairs/meet-ups with employers
Other
None of the aboveYour students
All students
?
2017 | US | Students | All main fields of study
32
To what extent are students using the career services you offer?
• Which of these career services have you used at your college or university? Select as many as applicable.
Your students
Share of students using one or more career services at their university
Share of students not using any career service at their university
67%
47%
42%
42%
41%
39%
34%
31%
19%
6%
12%
Career / job / internship fairs
Personality or skills testing to betterunderstand my career preferences and
options
Help with my career planning
Career preparation workshops (e.g.resume/CV writing, interviewing)
General help with job/internship search andCV/interview preparation
Company database with job and internshippostings
Employer presentations
Online career advice
Virtual career fairs/meet-ups with employers
Other
None of the above
12%
88%
?
2017 | US | Students | All main fields of study
33
General usage of career services
• Which of these career services have you used at your college or university? Select as many as applicable.
All students
Share of students using one or more career services at their university
Share of students not using any career service at their university
66%
49%
47%
46%
43%
43%
39%
30%
20%
5%
11%
Career / job / internship fairs
Career preparation workshops (e.g. resume/CVwriting, interviewing)
Help with my career planning
General help with job/internship search andCV/interview preparation
Company database with job and internshippostings
Personality or skills testing to better understandmy career preferences and options
Employer presentations
Online career advice
Virtual career fairs/meet-ups with employers
Other
None of the above
11%
89%
?
2017 | US | Students | All main fields of study
34
How satisfied are your students with the career services you offer?
• How would you rate the career services offered at your college or university? 1 – Poor, 10 – Excellent
7.7
AVERAGE SATISFACTION:
7.8
Your students
All students
Poor Excellent
0% 1% 1%2%
8%
14%
17%
25%
14%
19%
0% 0% 1% 1%2%
6%
10%
18%
24%
17%
20%
0 1 2 3 4 5 6 7 8 9 10
Agenda
2017 | US | Students | All main fields of study
35
Find out which are students’ most preferred employers and get insight into the career preferences and expectations of your students in comparison to the overall population. Also, understand how your institution has shaped the career path of your students and alumni.
UNIVERSITY BRAND PERCEPTION3
EXECUTIVE SUMMARY1
TALENT PROFILE2
CAREER & EMPLOYER PREFERENCES 4
?
2017 | US | Students | All main fields of study
36
Students’ most preferred industries
• In which industries would you like to work most after graduating? You can choose up to 3 industries
24%
20%
17%
16%
14%
13%
12%
11%
10%
10%
17%
21%
14%
14%
11%
15%
11%
7%
11%
8%
Health Care Services
Arts, Entertainment and Recreation
Public Sector and Governmental Agencies
Educational and Scientific Institutions
Non-Governmental organisations (NGOs)/Non-Profit organisations (NPOs)
Media and Advertising
Software, Computer Services, MultimediaDevelopment, Digital Entertainment
Pharmaceuticals and Biotechnology
Aerospace and Defence
Legal ServicesYour studentsAll students
?
2017 | US | Students | All main fields of study
Size of employer preference
• What employer size would you prefer when choosing your first employment?37
2%
17%
37%
24%
19%
3%
18%
35%
23%
21%
Micro employer (Less than 10 employees)
Small employer (10-99 employees)
Medium-sized employer (100-499 employees)
Large employer (500-1000 employees)
Macro employer (More than 1000 employees)University of Arizona
All students
?
2017 | US | Students | All main fields of study
Size of employer preference by year of graduation
• What employer size would you prefer when choosing your first employment?• When do you expect to graduate with this qualification or degree? 38
1%
21%
36%
23%
19%
2%
13%
36%
26%
22%
2%
19%
43%
21%
15%
3%
15%
35%
27%
19%
Micro employer (Less than 10 employees)
Small employer (10-99 employees)
Medium-sized employer (100-499 employees)
Large employer (500-1000 employees)
Macro employer (More than 1000 employees)
2017
2018
2019
2020
?
2017 | US | Students | All main fields of study
39
Students’ expected annual salary
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
Your students All students
52,805 USD 54,702 USD
All students - Female All students - Male
52,522 USD 60,921 USD
?
2017 | US | Students | All main fields of study
40
“To have work/life balance” is the most important long term career goal
• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.
58%
54%
52%
36%
26%
25%
19%
13%
10%
60%
52%
50%
35%
27%
26%
19%
13%
9%
To have work/life balance
To be secure or stable in my job
To be dedicated to a cause or to feel that I amserving a greater good
To be competitively or intellectually challenged
To be entrepreneurial or creative/innovative
To be a leader or manager of people
To have an international career
To be autonomous or independent
To be a technical or functional expertYour studentsAll students
?
Career goals over time
2017 | US | Students | All main fields of study
41• Which of these career goals are most important to you? Please select a maximum of 3 alternatives. • The alternatives in the legend are sorted according to importance in 2017. Thus, the most
important career goal in 2017 is at the top of the legend.
All students
1
2
3
4
5
6
7
8
9
2014 2015 2016 2017
To have work/life balance
To be secure or stable in my job
To be dedicated to a cause or to feelthat I am serving a greater goodTo be competitively or intellectuallychallengedTo be entrepreneurial orcreative/innovativeTo be a leader or manager of people
To have an international career
To be autonomous or independent
To be a technical or functional expert
2017 | US | Students | All main fields of study
• This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients, students and professionals.
The Universum Drivers of Employer Attractiveness
42
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
• Attractive/exciting products and services• Corporate Social Responsibility• Corporate transparency• Ethical standards• Fast-growing/entrepreneurial• Innovation• Inspiring leadership• Inspiring purpose• Market success • Prestige
• A creative and dynamic work environment• A friendly work environment• Commitment to diversity and inclusion• Enabling me to integrate personal interests in my
schedule• Interaction with international clients and colleagues• Leaders who will support my development• Recognising performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality
• Challenging work• Customer focus• Flexible working conditions• High level of responsibility• High performance focus• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team-oriented work• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
• Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation • Performance-related bonus• Rapid promotion• Sponsorship of future education
EXTRINSIC INTRINSIC
HAR
DSO
FT
The attributes of the employer as an organisation The social environment and attributes of the workplace
The contents and demands of the job, including the learning opportunities provided by the job
The monetary compensation and other benefits, now and in the future
?
2017 | US | Students | All main fields of study
43
What is attractive?
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Your students
1. Inspiring purpose2. Ethical standards3. Inspiring leadership
EMPLOYER REPUTATION & IMAGE
1. Secure employment2. Professional training and
development3. Opportunities for international
travel/relocation
1. Clear path for advancement2. High future earnings3. Leadership opportunities
REMUNERATION & ADVANCEMENT OPPORTUNITIES
PEOPLE & CULTURE
1. A creative and dynamic work environment
2. Respect for its people3. Leaders who will support my
development
JOB CHARACTERISTICS
?
“A creative and dynamic work environment” is the overall most important attribute to your students
2017 | US | Students | All main fields of study
44• How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important)• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness.
Employer Reputation & Image People & Culture
Remuneration & Advancement Opportunities Job Characteristics
Your students All students
namic 1. A creative and dynamic work environment
e emplo 2. Secure employment
ring pu 3. Inspiring purpose
for adv 4. Clear path for advancement
ture ea 5. High future earnings
ning a 6. Professional training and development
t for its 7. Respect for its people
suppor 8. Leaders who will support my development
hip opp 9. Leadership opportunities
al stan 10. Ethical standards
ring pu 1. Inspiring purpose
namic 2. A creative and dynamic work environment
t for its 3. Respect for its people
e emplo 4. Secure employment
suppor 5. Leaders who will support my development
hip opp 6. Leadership opportunities
for adv 7. Clear path for advancement
ning a 8. Professional training and development
ture ea 9. High future earnings
al stan 10. Ethical standards
2017 | US | Students | All main fields of study
• For layout reasons, the employer’s name can be shortened in this report.
The Universum Rankings
(230 employers within each main field of study)
CONSIDERED EMPLOYER RANKING (maximum five employers)
POTENTIAL APPLICANTS’ RANKING
FULL COMPANY LIST
(as many as applicable)
IDEAL EMPLOYER RANKING
(Yes, I have / Yes, I will)
45
“Below is a list of companies and organisations. For which of these employers would you consider working?”
“Now choose the five (5) employers you most want to work for, your five Ideal Employers.”
“Have you applied or will you apply to these employers?”
The Universum Recruitment Funnel
2017 | US | Students | All main fields of study
Do talent knowwho the employer is?
Would they consider working for that employer?
Do they want to work for them?
Would they apply to work for them?
AwarenessPercentage
Potential Applicants’Ranking
ConsideredRanking
Ideal EmployerRanking
UNIVERSUMMEASUREMENT
AWARENESS
CONSIDERATION
DESIRE
APPLICATION
46
?
2017 | US | Students | All main fields of study
Considered Employer Ranking | Top 20
• Below is a list of companies and organisations. For which of these employers would you consider working?
Your students | Business
47
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
Google 1 50.34% 0 The Coca-Cola Co. 10 29.71% 5Apple 2 47.62% 1 Starbucks 12 29.25% 0Nike 3 47.17% -1 adidas group 13 27.66% 10Walt Disney Company 4 44.90% 2 FBI 13 27.66% 17Amazon 5 41.72% -1 Target 13 27.66% 16Microsoft 6 36.51% 1 EY (Ernst & Young) 16 26.98% -9J.P. Morgan 7 33.56% 3 Deloitte 17 26.30% -13Facebook 8 32.88% 9 IBM 18 25.85% -5Nordstrom 9 31.52% 2 Major League Baseball (MLB) 19 25.62% 0Goldman Sachs 10 29.71% 6 Sony 20 25.17% 1
Trend Trend
?
2017 | US | Students | All main fields of study
Considered Employer Ranking | Top 20
• Below is a list of companies and organisations. For which of these employers would you consider working?
Your students | Engineering
48
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
Tesla 1 54.17% 3 Lockheed Martin Corporation 11 36.81% -1Raytheon Company 2 53.47% 1 BAE systems 12 34.72% 8Google 3 50.00% -2 IBM 12 34.72% 1NASA 4 49.31% 5 U.S. Department of Energy 14 32.64% 13Boeing 5 46.53% 1 Texas Instruments 15 31.94% 5Honeywell 5 46.53% -1 Amazon 16 31.25% 11Intel 7 43.06% 1 General Electric (GE) 17 30.56% -1Microsoft 7 43.06% -6 Walt Disney Company 18 29.86% -5Space X 9 42.36% -3 FBI 19 29.17% 17Apple 10 40.97% 0 General Motors 19 29.17% -9
Trend Trend
?
2017 | US | Students | All main fields of study
Considered Employer Ranking | Top 20
• Below is a list of companies and organisations. For which of these employers would you consider working?
Your students | Computer Science
49
Employer Rank Percent Employer Rank Percent
Google 1 80.60% IBM 11 46.27%Amazon 2 68.66% Facebook 12 44.78%Microsoft 2 68.66% Twitter 12 44.78%Apple 4 55.22% Walt Disney Company 12 44.78%NASA 5 53.73% Sony 15 43.28%Blizzard Entertainment 6 50.75% Dell 16 41.79%Space X 6 50.75% FBI 17 40.30%Intel 8 47.76% Riot Games 17 40.30%NVIDIA 8 47.76% Raytheon Company 19 38.81%Tesla 8 47.76% Lego 20 37.31%
?
2017 | US | Students | All main fields of study
Ideal Employer Ranking | Top 20
• Now choose the five (5) employers you most want to work for, your five Ideal Employers
Your students | Business
50
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
Google 1 19.63% 1 J.P. Morgan 11 8.68% 3Walt Disney Company 2 17.12% 5 Goldman Sachs 12 8.45% 3Nike 3 16.67% 2 KPMG LLP 12 8.45% -6Apple 4 14.38% 5 Microsoft 14 7.99% -1EY (Ernst & Young) 5 13.70% -4 FBI 15 6.85% 1Deloitte 6 13.01% -3 NBCUniversal 16 6.16% -5Major League Baseball (MLB) 7 11.87% 1 Central Intelligence Agency 17 5.94% 10PwC (PricewaterhouseCoopers) 7 11.87% -4 Facebook 17 5.94% 14Amazon 9 11.64% 2 Starbucks 17 5.94% 2Nordstrom 9 11.64% 0 Marriott 20 5.71% -4
Trend Trend
?
2017 | US | Students | All main fields of study
Ideal Employer Ranking | Top 20
• Now choose the five (5) employers you most want to work for, your five Ideal Employers
Your students | Engineering
51
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
Tesla 1 25.17% 0 Microsoft 11 11.89% 0Google 2 24.48% 1 U.S. Air Force 12 9.09% NEW -NASA 3 23.78% 0 Medtronic 13 8.39% 5Raytheon Company 4 22.38% -2 Walt Disney Company 13 8.39% -2Space X 5 20.98% 0 U.S. Department of Energy 15 6.99% -4Boeing 6 14.69% -1 ExxonMobil 16 6.29% -5Apple 7 13.99% 1 FBI 16 6.29% 31Honeywell 8 12.59% -3 BAE systems 18 5.59% 11Intel 8 12.59% 3 IBM 18 5.59% -8Lockheed Martin Corporation 8 12.59% 0 Mayo Clinic 18 5.59% 1
Trend Trend
?
2017 | US | Students | All main fields of study
Ideal Employer Ranking | Top 20
• Now choose the five (5) employers you most want to work for, your five Ideal Employers
Your students | Computer Science
52
Employer Rank Percent Employer Rank Percent
Google 1 52.24% Central Intelligence Agency 11 11.94%Microsoft 2 34.33% Riot Games 11 11.94%NASA 3 20.90% Facebook 13 10.45%Apple 4 19.40% D.O.D. 14 8.96%Amazon 5 17.91% Raytheon Company 14 8.96%Space X 5 17.91% Environmental Protection Agency (EPA) 16 7.46%Tesla 7 16.42% NVIDIA 16 7.46%Blizzard Entertainment 8 14.93% Goldman Sachs 18 5.97%FBI 8 14.93% U.S. Department of State 18 5.97%Walt Disney Company 10 13.43% Adobe Systems 20 4.48%
?
2017 | US | Students | All main fields of study
Potential Applicants’ Ranking | Top 20Your students | Business
53
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
EY (Ernst & Young) 1 6.47% 0 J.P. Morgan 11 2.07% 1Deloitte 2 5.92% 1 Apple 12 1.93% 2PwC (PricewaterhouseCoopers) 3 5.23% -1 Goldman Sachs 12 1.93% -2KPMG LLP 4 3.72% 0 Microsoft 14 1.79% 7Nike 5 3.44% 3 Raytheon Company 14 1.79% -2Nordstrom 6 3.17% 1 Target 16 1.52% NEW -Major League Baseball (MLB) 7 3.03% -1 MGM Resorts International 17 1.38% 13Google 8 2.89% 2 NBCUniversal 17 1.38% -9Amazon 9 2.62% 7 LVMH Moët Hennessy Louis Vuitton 19 1.10% NEW -Walt Disney Company 10 2.34% -5 Protiviti 19 1.10% -3
Trend Trend
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
?
2017 | US | Students | All main fields of study
Potential Applicants’ Ranking | Top 20Your students | Engineering
54
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
Raytheon Company 1 6.48% 0 Apple 11 2.73% 0Google 2 5.80% 7 Medtronic 12 2.39% 12NASA 2 5.80% 3 U.S. Air Force 12 2.39% NEW -Tesla 4 5.46% -1 Walt Disney Company 12 2.39% -1Intel 5 4.10% 0 ExxonMobil 15 2.05% -4Boeing 6 3.75% -4 IBM 16 1.71% -11Microsoft 7 3.41% 4 Johnson & Johnson 16 1.71% NEW -Space X 7 3.41% -2 Caterpillar Inc. 18 1.37% 6Honeywell 9 3.07% -6 FBI 18 1.37% NEW -Lockheed Martin Corporation 9 3.07% 0 General Electric (GE) 18 1.37% NEW -
Trend Trend
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
?
2017 | US | Students | All main fields of study
Potential Applicants’ Ranking | Top 20Your students | Computer Science
55
Employer Rank Percent Employer Rank Percent
Google 1 14.29% Riot Games 8 3.36%Microsoft 2 9.24% Goldman Sachs 12 2.52%Walt Disney Company 3 5.04% Tesla 12 2.52%Amazon 4 4.20% Airbnb 14 1.68%Blizzard Entertainment 4 4.20% Central Intelligence Agency 14 1.68%Raytheon Company 4 4.20% Electronic Arts 14 1.68%Space X 4 4.20% National Security Agency (NSA) 14 1.68%Apple 8 3.36% Uber 14 1.68%FBI 8 3.36% Verizon 14 1.68%NASA 8 3.36% Zynga 14 1.68%
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
The Universum Communication Channel Framework
2017 | US | Students | All main fields of study
56
D I G I TA L• Blogs• Career and job related apps• Career guidance websites• Employer advertisements on news/business-
related websites • Employer sponsored posts in social media• Employer websites• Job boards• Live online events with employers• Social media• Targeted emails
• Brochures presenting career possibilities at a company/organisation
• Career magazines/guides/books• Direct mailings per post• Employer advertisements in business
magazines• Employer advertisements in lifestyle
magazines & other periodicals• Employer advertisements in newspapers• University press & student organisation
publications
• Employer advertisements on the radio• Employer advertisements on TV• Outdoor/billboard advertising
• Career fairs• Conferences arranged and hosted by employers• Employer office/site visits• Employer presentations on campus• Informational interviews with employers• Lectures/case studies as part of curriculum• Skills training sessions organised by employers
O T H E R C H A N N E L SI N - P E R S O N
P R I N T
Social media measurement has become more sophisticated
2017 | US | Students | All main fields of study
57
Likes
Big Fan Pages
Engagement
Content + ReachLiking your content put more
of it in talent’s newsfeed more often.
When social platforms allowed companies to
advertise, employers bought likes and fans in the hope of
connecting to them more often.
Struggling with too much content for users to consume,
major platforms put more emphasis on comments,
favorites and shares as these activities require more active
investment by users.
As newsfeeds have become incredibly busy, social
platforms have focused on sophisticated algorithms that
measure the time spent reading each post. Great
content gets rewarded with more reach
Likes were king
Get all talent on your page
“Likes don’t matter anymore”
Content is king
?
2017 | US | Students | All main fields of study
58
Which communication channels do your students use the most?
• Which channels do you use in general to learn about potential employers?
53%
51%
46%
29%
28%
26%
25%
25%
24%
23%
60%
55%
45%
26%
31%
29%
25%
24%
27%
26%
Social media
Employer websites
Career fairs
Employer presentations on campus
Job boards (sites where job openings are posted)
Career and job related apps
Employer advertisements on TV
Employer office/site visits
University press & student organisation publications
Career guidance websitesYour students
All students
2017 | US | Students | All main fields of study
APPENDIX• About the Universum Talent Research• Personal Background • Highest qualification• Main field of study• Educational institutions • Area of study• Employer rankings among Students | All main
fields of study• Summary of your University Brand Perception• Additional talent profile views • Importance of attributes for all four drivers of
employer attractiveness• University satisfaction
59
60
About the Universum Talent Research
2 200educational institutions
WE HAVE CONDUCTED THE UNIVERSUM TALENT SURVEY FOR OVER 25 YEARS
Total number of respondents in the survey 2017:
1 300 000+
• Created based on over 25 years of experience, extensive research within HR, focus groups and communication with both our clients and talent.
• Global perspective - local insight.
• Conducted via an online survey. The online link was distributed via university and alumni-networks, communities, the Universum Panel and different local and global partners.
• In order to provide our clients with reliable data we set targets per main field of study and educational institution/industry to reflect the actual distribution of students and professionals. Weighting is used to compensate for discrepancies from the targets.
• Note that only data based on all respondents or on all respondents within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted.
THE QUESTIONNAIRE
DATA COLLECTION
WEIGHTING
?
2017 | US | Students | All main fields of study
61
Personal Background | Ethnic & other aspects of diversity
• What is your ethnic background?• In which of the following groups do you consider yourself a member? Please check all that apply.
54%
18%
8%
6%
5%
3%
1%
1%
1%
4%
61%
10%
6%
7%
7%
4%
1%
1%
1%
3%
White/Caucasian
Latino/Hispanic
Multi-racial
East Asian / NativeHawaiian or Pacific
Islander
Black/African American
South Asian
Middle Eastern
American Indian/AlaskanNative
Other
I prefer not to sayYour students
All students
26%
20%
7%
3%
3%
3%
54%
26%
20%
9%
3%
3%
3%
53%
Federal Pell Grantrecipients
First in family to go tocollege
LGBT
Military veterans andreservists
People with disabilities
I prefer not to say
None of these Your students
All students
?
2017 | US | Students | All main fields of study
62
Highest qualification
• What qualification or degree are you currently pursuing? (students)• What is your highest qualification or degree? (professionals)
100%
100%
Your students
All students
Bachelor's
?
2017 | US | Students | All main fields of study
63
Main field of study
• What was your main field of study?
31%
28%
27%
9%
4%
20%
33%
27%
14%
6%
Natural Sciences
Business
Humanities/Liberal Arts/Education
Engineering
Computer Science Your students
All students
?
2017 | US | Students | All main fields of study
64
Educational institutions (1/9)All students
University All students University All students
Indiana University 1.5% University of Washington - Seattle 0.7%Arizona State University 1.5% University of Arizona 0.7%Pennsylvania State University 1.3% Brigham Young University 0.7%Texas A&M University 1.2% University of Houston 0.7%Ohio State University 1.1% New York University 0.7%University of Illinois - Urbana-Champaign 1.0% University of Minnesota - Twin Cities 0.7%Purdue University 1.0% University of Colorado - Boulder 0.7%Florida State University 1.0% Temple University 0.6%University of Florida 0.9% Texas Tech University 0.6%University of Michigan - Ann Arbor 0.9% University of South Carolina - Columbia 0.6%University of California - Berkeley 0.9% University of California - Los Angeles 0.6%University of Maryland - College Park 0.9% University of Southern California 0.6%University of Central Florida 0.8% Georgia Institute of Technology 0.6%University of Wisconsin - Madison 0.8% University of Massachusetts - Amherst 0.6%University of South Florida 0.8% University of North Texas 0.5%University of Texas - Austin 0.8% Northeastern University 0.5%University of Georgia 0.8% Auburn University 0.5%Virginia Tech 0.8% University of Iowa 0.5%Michigan State University 0.8% Florida International University 0.5%Rutgers University - New Brunswick 0.7% University of Tennessee 0.5%
• Which college or university do you attend? (students)• From which college or university did you graduate with your highest degree? (professionals)
?
2017 | US | Students | All main fields of study
65
Educational institutions (2/9)All students
University All students University All students
North Carolina State University - Raleigh 0.5% Iowa State University 0.4%University of Utah 0.5% Clemson University 0.4%Colorado State University 0.5% Washington State University 0.4%University of Delaware 0.5% University of North Carolina - Chapel Hill 0.4%Oklahoma State University 0.5% University of Pennsylvania 0.4%CUNY Baruch College 0.5% University of Oklahoma 0.4%Texas State University - San Marcos 0.5% Cornell University 0.4%SUNY Stony Brook 0.4% University of Arkansas - Fayetteville 0.4%California State University - Long Beach 0.4% University of California - Davis 0.4%DePaul University 0.4% Kennesaw State University 0.4%Boston University 0.4% Kent State University 0.4%University of Missouri - Columbia 0.4% California State University - Fullerton 0.4%Miami University of Ohio 0.4% Utah State University 0.4%University of Puerto Rico 0.4% University of Kentucky 0.4%Rochester Institute of Technology 0.4% Kansas State University 0.4%University of California - Santa Barbara 0.4% Virginia Commonwealth University 0.4%Syracuse University 0.4% University of New Mexico 0.3%University of Hawaii 0.4% California State University - Northridge 0.3%George Mason University 0.4% University of Nevada - Las Vegas 0.3%Northern Arizona University 0.4% University of Texas - San Antonio 0.3%
• Which college or university do you attend? (students)• From which college or university did you graduate with your highest degree? (professionals)
?
2017 | US | Students | All main fields of study
66
Educational institutions (3/9)All students
University All students University All students
Georgia State University 0.3% University of Connecticut 0.3%Oregon State University 0.3% West Virginia University 0.3%California State University - Sacramento 0.3% University of Pittsburgh 0.3%Central Michigan University 0.3% University of California - San Diego 0.3%Missouri State University 0.3% Boston College 0.3%University of Notre Dame 0.3% Appalachian State University 0.3%California Polytechnic State University - San Luis Obispo 0.3% University of California - Irvine 0.3%SUNY Binghamton 0.3% Northwestern University 0.3%Mississippi State University 0.3% Western Michigan University 0.3%Southern Illinois University 0.3% Florida Atlantic University 0.3%University of Virginia 0.3% California State University - Chico 0.3%Middle Tennessee State University 0.3% Baylor University 0.3%Portland State University 0.3% University of North Carolina - Charlotte 0.3%University of Nebraska - Lincoln 0.3% East Carolina University 0.3%San Diego State University 0.3% Grand Valley State University 0.3%University of Texas - Arlington 0.3% CUNY Brooklyn College 0.3%James Madison University 0.3% Loyola University - Chicago 0.3%University of Wisconsin - Milwaukee 0.3% San Jose State University 0.3%University of Mississippi 0.3% SUNY Albany 0.3%University of Cincinnati 0.3% SUNY Buffalo 0.3%
• Which college or university do you attend? (students)• From which college or university did you graduate with your highest degree? (professionals)
?
2017 | US | Students | All main fields of study
67
Educational institutions (4/9)All students
University All students University All students
California State University - Los Angeles 0.3% Fordham University 0.2%Illinois State University 0.3% Missouri University of Science and Technology 0.2%Villanova University 0.3% University of New Hampshire 0.2%Carnegie Mellon University 0.3% University of Akron 0.2%Rensselaer Polytechnic Institute 0.2% Old Dominion University 0.2%California Polytechnic State University - Pomona 0.2% Ball State University 0.2%University of Oregon 0.2% Drexel University 0.2%Georgetown University 0.2% Eastern Michigan University 0.2%Western Washington University 0.2% Louisiana State University 0.2%University of Dayton 0.2% Boise State University 0.2%University of Texas - Dallas 0.2% University of Wisconsin - Whitewater 0.2%Montclair State University 0.2% Cleveland State University 0.2%Georgia Southern University 0.2% University of Louisville 0.2%California State University - Fresno 0.2% Montana State University 0.2%University of Alabama 0.2% University of Illinois - Chicago 0.2%University of California - Santa Cruz 0.2% Michigan Technological University 0.2%New Jersey Institute of Technology 0.2% Tufts University 0.2%Oakland University 0.2% University of Wyoming 0.2%Washington University in St. Louis 0.2% University of North Dakota 0.2%University of Kansas 0.2% Rutgers University - Newark 0.2%
• Which college or university do you attend? (students)• From which college or university did you graduate with your highest degree? (professionals)
?
2017 | US | Students | All main fields of study
68
Educational institutions (5/9)All students
University All students University All students
Central Connecticut State University 0.2% George Washington University 0.2%CUNY City College 0.2% Towson University 0.2%Columbia University 0.2% University of Louisiana at Lafayette 0.2%University of California - Riverside 0.2% College of Charleston 0.2%New Mexico State University 0.2% Wayne State University 0.2%CUNY Hunter College 0.2% University of Idaho 0.2%College of William and Mary 0.2% Worcester Polytechnic Institute 0.2%Southern Methodist University 0.2% University of Central Missouri 0.2%University of Vermont 0.2% University of Miami 0.2%Western Kentucky University 0.2% University of North Florida 0.2%Arkansas State University 0.2% Saginaw Valley State University 0.2%Bentley University 0.2% Bradley University 0.2%University of Rhode Island 0.2% University of Montana 0.2%University of Texas - El Paso 0.2% Harvard University 0.2%North Dakota State University 0.2% Southern New Hampshire University 0.2%Bowling Green State University 0.2% Indiana University of Pennsylvania 0.2%American University 0.2% Embry-Riddle Aeronautical University - Daytona Beach 0.2%South Dakota State University 0.2% St. Joseph's University 0.2%Texas Christian University 0.2% University of Memphis 0.2%Wright State University 0.2% Santa Clara University 0.2%
• Which college or university do you attend? (students)• From which college or university did you graduate with your highest degree? (professionals)
?
2017 | US | Students | All main fields of study
69
Educational institutions (6/9)All students
University All students University All students
California State University - San Bernardino 0.1% Radford University 0.1%Indiana State University 0.1% University of Missouri - St. Louis 0.1%University of Michigan - Dearborn 0.1% Northern Illinois University 0.1%University of Northern Iowa 0.1% Bucknell University 0.1%Stanford University 0.1% University of West Georgia 0.1%Duke University 0.1% Texas Woman's University 0.1%University of Toledo 0.1% University of Massachusetts - Dartmouth 0.1%University of Colorado - Denver 0.1% Emory University 0.1%Lehigh University 0.1% Northern Kentucky University 0.1%Southeastern Louisiana University 0.1% College of New Jersey 0.1%University of Maine 0.1% California State University - San Marcos 0.1%CUNY Queens College 0.1% Massachusetts Institute of Technology 0.1%Rice University 0.1% Tulane University 0.1%New York Institute of Technology 0.1% Youngstown State University 0.1%University of Maryland - Baltimore County 0.1% University of Massachusetts - Lowell 0.1%North Carolina A&T State University 0.1% Murray State University 0.1%University of South Alabama 0.1% Seton Hall University 0.1%Marquette University 0.1% Lamar University 0.1%Vanderbilt University 0.1% University of St. Thomas - St. Paul 0.1%Wichita State University 0.1% University of Rochester 0.1%
• Which college or university do you attend? (students)• From which college or university did you graduate with your highest degree? (professionals)
?
2017 | US | Students | All main fields of study
70
Educational institutions (7/9)All students
University All students University All students
Pace University - New York City 0.1% Loyola Marymount University 0.1%University of Texas - Tyler 0.1% St. Louis University 0.1%Marshall University 0.1% Howard University 0.1%Wake Forest University 0.1% University of Mary Washington 0.1%Ramapo College 0.1% Idaho State University 0.1%Fairfield University 0.1% Clarkson University 0.1%University of Chicago 0.1% Colorado School of Mines 0.1%University of Southern Indiana 0.1% Johns Hopkins University 0.1%Florida A&M University 0.1% California State University - Dominguez Hills 0.1%Truman State University 0.1% Babson College 0.1%Brown University 0.1% Fort Hays State University 0.1%University of San Diego 0.1% Rutgers University - Camden 0.1%University of Northern Colorado 0.1% Milwaukee School Of Engineering 0.1%St. Cloud State University 0.1% University of Washington - Bothell 0.1%Southern Utah University 0.1% Pepperdine University 0.1%Hofstra University 0.1% Case Western Reserve University 0.1%Eastern Illinois University 0.1% Manhattan College 0.1%University of Denver 0.1% Tennessee State University 0.1%Chapman University 0.1% Smith College 0.1%Lafayette College 0.1% Princeton University 0.1%
• Which college or university do you attend? (students)• From which college or university did you graduate with your highest degree? (professionals)
?
2017 | US | Students | All main fields of study
71
Educational institutions (8/9)All students
University All students University All students
Keene State College 0.1% Rose-Hulman Institute of Technology 0.1%University of California - Merced 0.1% Wentworth Institute of Technology 0.1%Butler University 0.1% University of South Dakota 0.1%Yale University 0.1% Hampton University 0.1%Columbus State University 0.1% University of San Francisco 0.1%Xavier University 0.1% Trinity University 0.1%Wellesley College 0.1% Providence College 0.1%University of Ohio 0.1% University of Evansville 0.0%Brigham Young University - Hawaii 0.1% Delaware State University 0.0%University of Richmond 0.1% Fairleigh Dickinson University 0.0%Kettering University 0.1% Barnard College 0.0%Creighton University 0.1% Robert Morris University 0.0%Valparaiso University 0.1% St. Mary's University 0.0%Virginia State University 0.1% Alabama A&M University 0.0%University of New Orleans 0.1% DePauw University 0.0%Western Connecticut State University 0.1% Brandeis University 0.0%Wesleyan University 0.1% Lewis University 0.0%CUNY New York City College of Technology 0.1% St. John's University 0.0%Rhode Island College 0.1% Morgan State University 0.0%University of Alaska - Fairbanks 0.1% Tuskegee University 0.0%
• Which college or university do you attend? (students)• From which college or university did you graduate with your highest degree? (professionals)
?
2017 | US | Students | All main fields of study
72
Educational institutions (9/9)All students
University All students University All students
Mount Holyoke College 0.0% Alcorn State University 0.0%Southern University and A&M College 0.0% Prairie View A&M University 0.0%University of Tulsa 0.0% University of Arkansas - Pine Bluff 0.0%Dartmouth College 0.0% Bryn Mawr College 0.0%Texas Pan American University 0.0% Oregon Institute of Technology 0.0%CUNY College of Staten Island 0.0% Xavier University of Louisiana 0.0%Regis University 0.0% Harvey Mudd College 0.0%Oberlin College 0.0% Pace University - Westchester 0.0%Bryant University 0.0% Morehouse College 0.0%Bowdoin College 0.0% Olin College of Engineering 0.0%Pratt Institute 0.0% Claflin University 0.0%California Institute of Technology 0.0% Stevens Institute of Technology 0.0%Vassar College 0.0% Grinnell College 0.0%Albion College 0.0% Mills College 0.0%Texas Southern University 0.0% CUNY Medgar Evers College 0.0%Pomona College 0.0% Marietta College 0.0%La Salle University 0.0% Huston-Tillotson University 0.0%Clark Atlanta University 0.0% Fisk University 0.0%Montana Tech of the University of Montana 0.0% Lincoln University 0.0%Spelman College 0.0% Other 12.6%
• Which college or university do you attend? (students)• From which college or university did you graduate with your highest degree? (professionals)
?
2017 | US | Students | All main fields of study
73
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Business (1/2)
Area of study All students Area of study All students
Marketing 21% Public Relations 4%Finance 20% Film and Media Arts 4%Accounting/Auditing/Taxation 18% Business Analytics 4%Business Administration & Management 14% Supply Chain Management 3%Economics 13% Financial Management 3%Management 12% Hospitality Management 3%International Business 7% Banking 3%Entrepreneurship 7% Digital Communications and Multimedia 3%Communication Studies 6% Sports Management 3%Advertising 5% Broadcasting, Telecommunications and Mass Media 3%Management Information Systems 4% Journalism 3%Human Resources Management 4% Healthcare Administration 3%
?
2017 | US | Students | All main fields of study
74
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Business (2/2)
Area of study All students Area of study All students
Sales 2% Actuarial Science 1%Statistics 2% Logistics 1%Financial Planning 2% Non-Profit Administration 1%Business Law 2% Strategic and Organizational Communication 1%Prelaw 2% Radio and Television 1%Real Estate 2% Information, Risk & Operations Management (IROM) 1%Undeclared 2% Speech Communication 1%Operations 2% Insurance 1%Project Management 2% Restaurant Management 1%Merchandizing & Retail/ Fashion Apparel 2% Industrial Management 0%Public Administration & Policy 1% Labor Studies 0%Tourism 1% Other Business 4%
?
2017 | US | Students | All main fields of study
75
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Engineering (1/1)
Area of study All students Area of study All students
Mechanical Engineering 28% Architectural Engineering 2%Chemical Engineering / Biomolecular Engineering 13% Engineering Management 2%Electrical/Electronic Engineering 13% Systems Analysis & Engineering 2%Biological Engineering / Bioengineering / Biosystems / Biotechnology / Biomedical Engineering 11% Robotics Engineering 2%Civil Engineering 9% General Engineering 2%Aerospace Engineering / Aeronautics / Astronautical Engineering 9% Undeclared 2%Computer and Software Engineering 9% Applied Engineering / Physics Engineering 1%Industrial Engineering / Design 7% Petroleum Engineering 1%Environmental Engineering 5% Nuclear Engineering 1%Materials Engineering 4% Computer and Information Sciences and Support Services 1%Construction 3% Geological / Mining Engineering 1%Manufacturing Engineering 2% Other Engineering 2%Engineering Technology 2%
?
2017 | US | Students | All main fields of study
76
Areas of study
• Please select your major(s)/main area(s) of study.
All students | IT (1/1)
Area of study All students Area of study All students
Computer Science 51% Computer Networking 9%Computer Programming 37% Network Security 8%Software Engineering 27% Undeclared 6%Web Development, Design, and Management 17% Management Information System (MIS) 4%Computer Information Systems / Computer Information Technology 16% Technology Management 3%Information Technology 16% Computer Forensics 3%Cyber Security 15% Internet Technologies 3%Game Design 14% Information Assurance 2%Information Systems / Information Systems Security 11% Telecommunications/Data Networking 2%Graphics & Multimedia 10% Other Computer Science 5%Computer Engineering 9%
?
2017 | US | Students | All main fields of study
77
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Natural Sciences (1/2)
Area of study All students Area of study All students
Biology 31% Public Health 5%Pre-Medical Studies 17% Mathematics & Statistics 5%Chemistry and Biochemistry 15% Exercise Science 5%Psychology 13% Kinesiology 5%Health Sciences 13% Microbiology 4%Nursing 12% Dietetics/Nutrition 4%Environmental Studies / Environmental Science 8% Wildlife Ecology 4%Neuroscience 6% Ecology 4%Animal Sciences 6% Zoology 4%
?
2017 | US | Students | All main fields of study
78
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Natural Sciences (2/2)
Area of study All students Area of study All students
Physics 3% Forestry 1%Veterinary Science 3% Geography 1%Physical Therapy 3% Geoscience 1%Agriculture 3% Astronomy 1%Forensic Sciences 2% Undeclared 1%Marine Science 2% Occupational Science 1%Geology 2% Human Ecology 1%Biotechnology 2% Atmospheric Science 1%Food Science 2% Other Natural Sciences 3%Pharmacy 2%
?
2017 | US | Students | All main fields of study
79
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Humanities (1/2)
Area of study All students Area of study All students
Psychology 16% Creative Writing 6%Education 15% International Studies 5%Communication / Journalism / Public Relations 11% Theatre and Dance 5%English/Literature 11% International Relations 5%Political Science 11% Anthropology 5%Foreign Languages 9% Child/Family Development 4%Criminal Justice / Criminology 8% Social Work 4%Sociology 7% Film Studies 4%History 7% Social Sciences 4%Art and Art History 6% Law and Legal Studies 3%Music 6% Philosophy 3%
?
2017 | US | Students | All main fields of study
80
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Humanities (2/2)
Area of study All students Area of study All students
Prelaw 3% Undeclared 2%Government 3% Ethnic and Regional Studies 2%Counseling 3% Geography and the Environment 2%Linguistics 3% Architecture 2%Graphic & Interactive Design 3% Humanities Program 1%Cultural Studies 3% Homeland Security / Defense 1%Religious Studies 2% Interior Design 1%Special Education 2% Speech Therapy 1%Women's Studies 2% Classical Studies 1%Photography 2% Science, Technology and Society Program 1%Gender Studies 2% Other Humanities 5%
?
2017 | US | Students | All main fields of study
Considered Employer Ranking | Top 30
• Below is a list of companies and organisations. For which of these employers would you consider working?
All students | Business
81
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
Google 1 51.05% 0 Target 16 25.07% -2Apple 2 45.72% 0 Under Armour, Inc. 17 24.67% -1Nike 3 43.20% 1 PepsiCo 18 24.51% -1Walt Disney Company 4 42.70% -1 H&M 19 24.49% -4Amazon 5 41.98% 0 Deloitte 20 24.40% 4Microsoft 6 35.45% 0 Bank of America (BofAML) 21 24.11% -1Facebook 7 34.33% 0 Johnson & Johnson 22 23.80% 1J.P. Morgan 8 32.19% 1 EY (Ernst & Young) 23 23.56% -2The Coca-Cola Co. 9 31.87% -1 Patagonia 24 23.48% 13Starbucks 10 29.75% 0 Marriott 25 22.56% 0adidas group 11 26.90% 11 IBM 26 22.49% 2FBI 12 26.33% 0 Delta Air Lines 27 22.33% 6Goldman Sachs 13 25.89% 6 The Hershey Company 28 22.32% -1Nordstrom 14 25.88% -1 L'Oréal Group 29 21.94% 14Sony 15 25.67% -4 United Airlines 30 21.67% 6
Trend Trend
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2017 | US | Students | All main fields of study
Considered Employer Ranking | Top 30
• Below is a list of companies and organisations. For which of these employers would you consider working?
All students | Engineering
82
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
NASA 1 49.25% 0 Intel 16 25.39% 2Tesla 2 46.66% 1 BMW Group 17 25.27% -3Boeing 3 44.19% -1 Samsung 18 25.15% 1Google 4 42.16% 0 Sony 19 24.94% -4Space X 5 41.28% 0 U.S. Air Force 20 24.89% 4General Electric (GE) 6 36.76% 0 Central Intelligence Agency 21 24.89% 1Apple 7 35.33% 0 IBM 22 24.45% -1Microsoft 8 33.64% 0 Nike 23 24.10% 0Lockheed Martin Corporation 9 31.94% 0 ExxonMobil 24 23.67% -4General Motors 10 30.43% 1 Texas Instruments 25 23.10% 1Amazon 11 30.02% 5 Rolls-Royce North America 26 23.05% -1U.S. Department of Energy 12 29.72% 0 Lego 27 22.46% NEW -Walt Disney Company 13 29.53% -3 Johnson & Johnson 28 22.43% 0Ford Motor Company 14 28.13% -1 Volkswagen 29 21.53% 8FBI 15 26.38% 2 Delta Air Lines 30 21.40% 8
Trend Trend
?
2017 | US | Students | All main fields of study
Considered Employer Ranking | Top 30
• Below is a list of companies and organisations. For which of these employers would you consider working?
All students | Computer Science
83
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
Google 1 74.58% 0 Adobe Systems 16 36.06% 0Microsoft 2 68.24% 0 Blizzard Entertainment 17 35.45% 6Apple 3 60.18% 0 Space X 18 35.26% 10Amazon 4 58.77% 0 PayPal 19 34.53% NEW -Facebook 5 52.67% 0 Electronic Arts 20 34.29% -2Intel 6 48.24% 0 LinkedIn 21 34.25% -1Sony 7 46.30% 0 Uber 22 32.84% 15IBM 8 45.94% 0 Oracle 23 32.70% -6Tesla 9 43.78% 4 NVIDIA 24 32.52% 5NASA 10 43.71% -1 Riot Games 25 30.83% 2Samsung 11 42.31% -1 Cisco Systems 26 30.67% -5Dell 12 41.28% 3 AT&T 27 30.64% -3Walt Disney Company 13 41.28% -1 Central Intelligence Agency 28 30.56% 2Twitter 14 39.47% -3 Boeing 29 28.98% 4FBI 15 37.55% -1 Lenovo 30 28.77% -4
Trend Trend
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2017 | US | Students | All main fields of study
Ideal Employer Ranking | Top 30
• Now choose the five (5) employers you most want to work for, your five Ideal Employers
All students | Business
84
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
Google 1 23.37% 0 Central Intelligence Agency 16 5.86% 3Walt Disney Company 2 18.30% 0 L'Oréal Group 17 5.69% 15Apple 3 14.11% 0 Nordstrom 18 5.62% -2Nike 4 13.71% 0 The Coca-Cola Co. 19 5.39% -4Amazon 5 10.43% 4 NBCUniversal 20 5.36% -3J.P. Morgan 6 9.96% 0 Starbucks 21 5.30% -1Goldman Sachs 7 9.11% 0 Morgan Stanley 22 5.02% 0EY (Ernst & Young) 8 8.87% -3 U.S. Department of State 23 4.78% 0Deloitte 9 8.27% -1 adidas group 24 4.55% 18FBI 10 7.74% 0 KPMG LLP 25 4.54% -4Major League Baseball (MLB) 11 7.00% 3 McKinsey & Company 26 3.99% 10Facebook 12 6.70% 1 NASA 27 3.93% 1PwC (PricewaterhouseCoopers) 13 6.61% -2 Marriott 28 3.86% -4Patagonia 14 6.17% 4 The Boston Consulting Group (BCG) 29 3.78% 6Microsoft 15 6.16% -3 Under Armour, Inc. 30 3.75% 1
Trend Trend
?
2017 | US | Students | All main fields of study
Ideal Employer Ranking | Top 30
• Now choose the five (5) employers you most want to work for, your five Ideal Employers
All students | Engineering
85
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
NASA 1 23.78% 0 FBI 16 5.14% 5Tesla 2 19.25% 2 Northrop Grumman 17 5.04% -4Space X 3 19.14% 2 Amazon 18 4.86% 10Google 4 17.36% -2 General Motors 19 4.81% 4Boeing 5 15.93% -2 Ford Motor Company 20 4.61% -2Lockheed Martin Corporation 6 12.21% 0 Johnson & Johnson 21 4.28% -2Walt Disney Company 7 10.57% 1 Lego 22 4.25% NEW -Apple 8 9.27% -1 Nike 23 4.21% -6General Electric (GE) 9 7.93% 0 Intel 24 4.21% 0U.S. Department of Energy 10 7.67% 1 U.S. Navy 25 3.97% -3Microsoft 11 6.92% -1 BMW Group 26 3.84% -6Environmental Protection Agency (EPA) 12 5.75% 2 IBM 27 3.54% 9U.S. Air Force 13 5.42% 2 Shell Oil Company 28 3.39% -3Central Intelligence Agency 14 5.31% 2 Medtronic 29 3.29% -2ExxonMobil 15 5.24% -3 D.O.D. 30 3.17% 1
Trend Trend
?
2017 | US | Students | All main fields of study
Ideal Employer Ranking | Top 30
• Now choose the five (5) employers you most want to work for, your five Ideal Employers
All students | Computer Science
86
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
Google 1 52.75% 0 Valve Corporation 16 8.02% NEW -Microsoft 2 32.63% 0 IBM 17 7.58% 0Apple 3 23.92% 0 Electronic Arts 18 7.51% -2Facebook 4 17.84% 0 Sony 19 7.35% -4Amazon 5 16.99% 2 NVIDIA 20 5.40% 0Blizzard Entertainment 6 13.36% 2 Twitter 21 4.71% 1Walt Disney Company 7 13.28% -2 Uber 22 4.70% 9NASA 8 12.68% -2 Samsung 23 4.55% -4FBI 9 11.90% 0 Adobe Systems 24 4.21% -3Tesla 10 10.88% 0 Lockheed Martin Corporation 25 3.85% 2Space X 11 10.37% 2 U.S. Air Force 26 3.67% 6Central Intelligence Agency 12 10.24% 0 Airbnb 27 3.56% 6National Security Agency (NSA) 13 8.93% 5 Cisco Systems 28 3.07% -5Riot Games 14 8.56% -3 U.S. Navy 29 3.07% 10Intel 15 8.16% -1 Oracle 30 3.00% -5
Trend Trend
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2017 | US | Students | All main fields of study
Potential Applicants’ Ranking | Top 30All students | Business
87
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
Google 1 4.59% 2 Facebook 16 1.30% 7EY (Ernst & Young) 2 4.21% -1 Major League Baseball (MLB) 17 1.29% -3Walt Disney Company 3 3.79% -1 Microsoft 18 1.27% -2Deloitte 4 3.49% 0 Nordstrom 19 1.16% -2J.P. Morgan 5 3.34% 0 The Boston Consulting Group (BCG) 20 1.15% 4PwC (PricewaterhouseCoopers) 6 3.06% 0 FBI 21 1.11% -6Goldman Sachs 7 3.06% 0 Bank of America (BofAML) 22 1.09% -2Nike 8 2.54% 1 Starbucks 23 1.05% -4Apple 9 2.24% -1 The Coca-Cola Co. 24 1.00% -6L'Oréal Group 10 2.09% 24 Bain & Company 25 0.95% 0KPMG LLP 11 1.99% -1 adidas group 26 0.92% 14Amazon 12 1.95% 0 Patagonia 27 0.91% 2Morgan Stanley 13 1.74% -2 Procter & Gamble (P&G) 28 0.90% 8NBCUniversal 14 1.65% -1 Marriott 29 0.89% -7McKinsey & Company 15 1.35% 6 U.S. Department of State 30 0.86% 0
Trend Trend
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
?
2017 | US | Students | All main fields of study
Potential Applicants’ Ranking | Top 30All students | Engineering
88
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
NASA 1 5.77% 0 Procter & Gamble (P&G) 16 1.10% 2Space X 2 4.76% 1 Intel 17 1.10% 0Boeing 3 4.59% -1 Amazon 18 1.06% 16Tesla 4 3.98% 2 U.S. Air Force 19 1.03% 0Lockheed Martin Corporation 5 3.74% -1 Raytheon Company 20 1.01% 4Google 6 3.54% -1 Medtronic 21 1.01% -1General Electric (GE) 7 2.33% 2 Stryker 22 1.00% 5Walt Disney Company 8 2.14% 0 General Motors 23 0.96% 2Apple 9 1.97% -2 Siemens 24 0.89% 12Northrop Grumman 10 1.68% 1 Environmental Protection Agency (EPA) 25 0.84% 3Microsoft 11 1.50% 1 BMW Group 26 0.83% -3ExxonMobil 12 1.45% -2 Shell Oil Company 27 0.80% -13U.S. Department of Energy 13 1.40% 2 U.S. Navy 28 0.79% 2Johnson & Johnson 14 1.34% -1 3M 29 0.79% -3Ford Motor Company 15 1.14% 1 D.O.D. 30 0.76% 5
Trend Trend
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
?
2017 | US | Students | All main fields of study
Potential Applicants’ Ranking | Top 30All students | Computer Science
89
Employer Rank 2017
Percent 2017 Employer Rank
2017Percent
2017
Google 1 14.94% 0 Uber 16 1.54% 14Microsoft 2 9.03% 0 Intel 17 1.50% -3Apple 3 5.50% 0 Electronic Arts 18 1.36% -6Facebook 4 5.46% 0 Valve Corporation 19 1.26% NEW -Amazon 5 4.18% 0 Airbnb 20 1.16% 7Blizzard Entertainment 6 2.72% 1 Twitter 21 1.08% 8Walt Disney Company 7 2.51% -1 Sony 22 1.05% -9National Security Agency (NSA) 8 2.05% 7 Lockheed Martin Corporation 23 0.94% -4Central Intelligence Agency 9 1.93% 9 NVIDIA 24 0.93% 1IBM 10 1.89% 1 J.P. Morgan 25 0.89% 10FBI 11 1.82% -2 Boeing 26 0.82% -5NASA 12 1.77% -4 Goldman Sachs 27 0.74% 7Tesla 13 1.74% 3 Pinterest 28 0.67% 5Space X 14 1.72% 3 U.S. Navy 29 0.67% 15Riot Games 15 1.64% -5 Cisco Systems 30 0.67% -10
Trend Trend
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students)• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
Summary of your University Brand Perception (1/2)
2017 | US | Students | All main fields of study
ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS
TOP OF MIND ASSOCIATIONS
REPUTATION & IMAGE EDUCATIONAL OFFERINGCULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE OPPORTUNITIES
1. Availability of financial aid and scholarships
2. Costs (e.g. accommodation, tuition, living expenses, etc.)
3. Highly ranked within its field
1. Attractive/exciting programs and fields of study
2. Quality and variety of courses3. Strong student support (e.g. tutors,
advisors, etc.)
1. Social and recreational activities2. Friendly and open environment3. Secure campus environment
1. Opportunities to network with employers
2. Good reference for future career and/or education
3. Focus on professional development
90
Summary of your University Brand Perception (2/2)
2017 | US | Students | All main fields of study
REPUTATION & IMAGE EDUCATIONAL OFFERINGCULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE OPPORTUNITIES
Availability of financial aid and scholarships
Costs (e.g. accommodation, tuition, living expenses, etc.)
Highly ranked within its field Successful alumni
Attractive/exciting programs and fields of study
Quality and variety of courses Strong student support (e.g. tutors,
advisors, etc.)
Friendly and open environment Social and recreational activities
Focus on professional development Good reference for future career
and/or education High employment among graduates Opportunities to network with
employers Teaches transferable and practical
skills employers are looking for
AVERAGE SATISFACTION Percentage of students who would choose to study at their current university if they were to make the choice again:
7.8
Your students
7.9
All students
46%
Your students
53%
All students
CONTINUE COMMUNICATING
91
How we operationalize Employability in the Universum Talent Survey
2017 | US | Students | All main fields of study
SKI LLS KNO W LEDGE ATTI TUDES
EXPERI ENCES
SELF ESTEEM
REFLECTI O N
CO M PETENCES
EMPLOYABILITY
92
2017 | US | Students | All main fields of study
11% of your students have an International MindsetInternationalists
Your students All students
11% 12%
Share of talent with an international mindset within the target group:
93
Being an Internationalist is not only an experience on a CV, but:
• Comprises a global skill and mind-set which enables career success.• Allows individuals to recognise market & growth opportunities.• Enables individuals to handle complex situations and to successfully influence those who are
different from oneself.
2017 | US | Students | All main fields of study
13% of your students are particularly interested in LeadershipLeaders
Your students All students
13% 13%
Share of talent with Leadership Potential within the target group:
94
Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments and society in the future. Leaders combine:
• An ability to see the big picture in any situation, which helps them inspire both their teams and themselves.
• They prefer the benefits of working with others in a team environment, rather than being a “lone-wolf”.
• They understand responsibility as something to be desired and sought after.
2017 | US | Students | All main fields of study
61% of your students are confident in their personality skillsSkill confidence
Your students All students
Share of talent showing a high level of skill confidence:
Self-esteem and having confidence into their own personality, soft-skills and experience is important for the employability of talent. Especially in presenting it to potential employers to gain, keep or find new employment when needed. See details on next slide.
95
61% 60%
2017 | US | Students | All main fields of study
96
42% of your students have gained significant practical experiencePractical Experience
Your students All students
Share of talent having gained significant practical experience:
42% 44%
Academic qualifications are not the only important requirement. Employers will also expect talent to have hands-on experience, to have taken on positions of leadership and responsibility, and to show real initiative before they graduate. Practical experience will:
• Provide talent with an insight into the workplace.• Help to develop key skills.• Provide opportunities to put one’s knowledge into practice.
?
2017 | US | Students | All main fields of study
Employer Reputation & Image
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes
97
56%
44%
40%
39%
27%
23%
21%
17%
15%
9%
54%
45%
41%
38%
29%
24%
23%
15%
14%
8%
Inspiring purpose
Ethical standards
Inspiring leadership
Innovation
Attractive/exciting products and services
Prestige
Market success
Corporate Social Responsibility
Fast-growing/entrepreneurial
Corporate transparencyYour students
All students
?
2017 | US | Students | All main fields of study
People & Culture
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes
98
51%
47%
45%
40%
31%
24%
18%
15%
12%
11%
50%
49%
45%
42%
28%
23%
15%
18%
13%
11%
A creative and dynamic work environment
Respect for its people
Leaders who will support my development
A friendly work environment
Enabling me to integrate personal interests in myschedule
Recognising performance (meritocracy)
Interaction with international clients and colleagues
Commitment to diversity and inclusion
Support for gender equality
Recruiting only the best talentYour students
All students
?
2017 | US | Students | All main fields of study
Remuneration & Advancement Opportunities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes
99
48%
46%
44%
38%
30%
28%
25%
13%
11%
8%
44%
44%
46%
40%
28%
26%
26%
14%
12%
9%
Clear path for advancement
High future earnings
Leadership opportunities
Good reference for future career
Competitive base salary
Competitive benefits
Sponsorship of future education
Performance-related bonus
Overtime pay/compensation
Rapid promotionYour students
All students
?
2017 | US | Students | All main fields of study
Job Characteristics
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes
100
49%
46%
36%
33%
32%
27%
21%
19%
19%
11%
46%
43%
33%
33%
33%
28%
25%
20%
20%
12%
Secure employment
Professional training and development
Opportunities for international travel/relocation
Variety of assignments
Flexible working conditions
Challenging work
Team-oriented work
High performance focus
High level of responsibility
Customer focusYour students
All students
?
2017 | US | Students | All main fields of study
How satisfied are your students with you?
• How satisfied are you with your college or university?
7.8Average rate:
Your students
7.9Average rate:
All students
101
Not at all satisfied
Extremely satisfied
0% 0% 1%2%
3%4%
10%
17%
25%
22%
17%
0% 0% 1%1% 2%
4%
8%
17%
26%
19%21%
0 1 2 3 4 5 6 7 8 9 10
?
2017 | US | Students | All main fields of study
Would your students recommend University of Arizona to a friend or family member?
• How likely is it that you would recommend your educational institution to friends or family?102
Not at all Extremely likely
8.0Average rate:
Your students
8.1Average rate:
All students
1% 0% 1% 1%2%
7% 7%
13%
18%16%
32%
1% 0% 1% 2% 2%
5%7%
13%
18%
15%
37%
0 1 2 3 4 5 6 7 8 9 10
?
2017 | US | Students | All main fields of study
If your students could begin their studies again, would they choose University of Arizona?
• If you were to restart your studies at any college or university, would you choose yours again?
Your students All students
103
Yes, definitely Maybe No, not at all Yes, definitely Maybe No, not at all
46%
44%
10%
53%38%
10%
?
2017 | US | Students | All main fields of study
If your students could begin their studies again, they would choose…
• Which other college or university would you consider instead? 104
Your students
All students
46%
53%
1%
53%
46%
1%
Current college or university
Another college or university
Foreign college or university
?
2017 | US | Students | All main fields of study
If your students could begin their studies again, they would choose…
• Which other college or university would you consider instead? 105
54%University Rank Percent
Arizona State University 1 10%
Northern Arizona University 2 8%
University of California - Berkeley 3 5%
University of California - Los Angeles 4 3%
New York University 5 3%
University of Washington - Seattle 5 3%
Stanford University 7 3%
Harvard University 8 3%
University of Southern California 8 3%
San Diego State University 10 3%
of your students would choose another university if
they were to restart their studies at any college or
university.The most preferred are presented in the table.
THANK YOU!Are you INTERESTED in getting MORE insights about students, alumni or employers?