Date post: | 08-May-2015 |
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Technology |
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Mani IyerCEO & FounderTwitter: iyermani
Unleash The Customer: High ROI MarketingWith Incentive-based Social Sharing
500 million users. 100 million FB Connect users. “The Default Web Will Be Social” - M. Zuckerberg - F8 Conference, April 2010
190 million users. Promoted tweets.50,000 third party internet & mobile apps. - Chirp Conference, April 2010 - Dick Costolo, June 2010
Industry trends are driving changing consumer behavior…
1.4 billion email users. 90 trillion emails sent. (2009)2nd highest use for social sharing (13% vs. 44% for FB) “Email and social integration a key trend for 2010” - BizReport & Radicati, January 2010
90% of consumers trust peer recommendations, only 14% trust advertisementsNielsen Global Online Consumer Survey, July 2009
Successful companies in social media act more like content providers, than traditional advertisersErik Qualman, Socialnomics
Create something interesting that will be talked about onlineDavid Meerman Scott, Viral Marketing Guru
Today’s consumers demand a new approach to marketing…
Key Webinar Questions
How is social media relevant to traditional website and email marketing?
What is incentive-based social sharing? What kinds of incentives will work?
What ROI is possible with interactive campaigns designed for social sharing?
How can incentive-based social sharing help with B2C, B2B and Event Marketing?
Kwanzoo Overview: Drive More Leads & Sales with Smart Marketing
Interactive, content-driven marketing that is:
Social – build social sharing into your content
Multi-channel – build once, run everywhere
Adaptive – target offers to user responses
Real-time – quickly test & optimize
Template-driven – don’t code, just execute
Drive Social Sharing from:- Your Website / Corporate Blog
- E-Mail Newsletters
- Your Facebook Page(s)
- Affiliate Sites
- Paid Media
Quick Thought: Build Social Sharing Into Every Marketing Channel
Tip: Offer Top Three (Or More) Sharing Options..…
Conference & Event Marketing
Business-to-Consumer
Business-to-Business
Case Studies & Use Scenarios in Social Sharing
Event Marketing: Social Sharing Up From <1% to 33% With Incentives & Conference Sales ROI of 30X
TiEcon Marketing Channels
E-mailMarketing
18,000+
Linked-InGroup
2,600+
TwitterFollowers
1,300+
FacebookFans
800+
Conference Target:
2500+ Attendees
TiEcon.org(the
Anchor)
First Campaign…FIVE weeks to go… Upsell PowerConnect Passes, Drive Social Sharing
ThreeQuestion
Quiz
FourTargeted
Offers
Early BirdPrice
As Motivator
The Next Iteration….FOUR weeks to go… Incentivized Social Sharing!
ThreeQuestion
Quiz
FourTargeted
Offers
$100 OffPromo Code
Upon Sharing
E-Mail Newsletters With Kwanzoo Smart Campaigns
Final Round….THREE weeks to go… Optimized Sharing Flow
PROMO CODE
SHOWNAFTER
SHARING
SOCIALSHARINGJUMPEDto 33%
TiEcon Tweets….Social Sharing on Twitter…
TiEcon ….Campaign ROI Metrics…
SOCIAL SHARING 33%(Up from <1%)
$400+ Average Conversion
ROI = (Revenues – Total Costs) / Cost of Service
ROI Over 3000% !!!
B2C Case Study: Content That Users Choose To Share…(NO SHARING INCENTIVES)
Users Were Clicking Thru To Premium Content…..
B2C Demo: Live Smart Marketing with Incentive-based Social Sharing(New Sharing Flow for B2C Marketers)
Link to Smart Poll Campaign:http://www.kwanzoo.com/widget/2437
B2B Use Cases for Incentive-based Social Sharing (Discussion & Demo)
Incentive-based Social Sharing Results In…
Increased Brand Awareness
Increased Visitors, Leads, Prospects
Increased Product Sales & Revenue
Thank you!
Mani IyerFounder & CEO650-814-4974 cellEmail: [email protected]: @iyermaniBlog: http://www.kwanzoo.com/blogLinkedIn: http://www.linkedin.com/in/iyermani Special Offer for Webinar Attendees
1. Sign up at Kwanzoo.com for a Free Account, and reference “Regalix Webinar”
2. Upgrade to the Kwanzoo Silver Plan (4 campaigns per month, $99 Value) – Get Two Months for Price of One
3. Good Until Aug 15, 2010