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UNLEASH THE POWER TO TRAVEL
UNLEASH THE
POWER TO
TRAVEL
EXECUTIVE SUMMARY
Blockchain is attracting enormous attention from different horizontal and vertical industries. It is
a complex technology that has the potential to powerfully disrupt many aspects of how
businesses and economies work; even how societies are organized. There is, however, a long
way to go to realize such ambitions. Blockchain is a nascent technology. Ethereum Travel (ETH
Travel) has been considering Blockchain as the most transformative technology innovation since
the invention of the internet. It is important we embrace the challenge and the opportunity to help
our industries.
Our purpose – 'To build trust in society and solve important problems' – is founded in our
heritage of creating trust in markets. Blockchain goes to the core of the role of trust in markets.
We seek to incentivize the travel industry space by securing traveler’s data and other sensitive
information, offering convenience and safety payment measures for travelers on the ETH Travel
platform while also enjoying the loyalty and amazing security.
The travel industry sector is one of the global fastest growing sectors with its contributions of
about $7.6 trillion to the global economy in 2017. Recently, there has been a positive economic
impact of over $2.6 trillion in the global GDP from this industry, according to
MarketsAndMarkets.com. The travel industry, throughout the world, has witnessed an amazing
growth every year.
The Blockchain technology, in a similar trend is growing at a rate similar to the travel industry of
the world. As it stands, the travel industry is oligopolistic; being controlled by companies and
corporations. Largest global distribution systems were reported to contribute about 99% market
share of the non-directory inventory. This means that these companies exercise their power to
overcharge travelers, store the traveler’s data in a centralized database which could be altered,
modified or charged, and employ different uncertain approaches to extract their rents. Moreover,
the intermediary agencies and middlemen (Online Travel Agencies) charge about 10-25% mark-
up commission and force many of the car rentals, hotels and airline industries into agreeing flat-
rate which leads to low profitability and high maintenance costs. In another clime, the various
new-travel organizations and startups could hardly get dates from these intermediaries because
the negotiations and agreements are slow and lengthy. When this happens, these intermediaries
simply dismiss do not respond to any request from these new startups.
To solve the above problem of the global travel industry, we introduce ETH Travel platform with
our ETH Travel Tokens (ETHTT) which combine the potential of latest technologies such as
blockchain, Artificial Intelligence (AI), and Big data for unique traveler’s experience and
unleash the power to travel. We have the data security system typified by the security features of
the modern payment ecosystems with the innovative and incentivize blockchain features, and
blend in the protective systems offered by our token; ETH Travel Tokens. To solve the payment
hassles in the industry, ETH Travel is armed with the best features of blockchain technology as it
guarantees fast and instantaneous transaction, low, frictionless, cross-border transaction, and
allowing travelers to control who and when they share their data to, perform transaction on the
ETH Travel platform, and select from the increasing pool of travel destinations. We aim to
develop a new business model and ecosystem in the travel industry while securing traveler’s
sensitive data and reducing the cost of travel for the travelers.
As we plan to facilitate travel in all of its various facets, we also aim to make it faster, secure,
and enjoyable for our travel industries (airlines, hotels and car rentals), and the entire ETH
Travel community. In conclusion, our developers will develop the payment API for the ETH
Travel marketplace integration which will become a reliable, robust, trusted, and decentralized
name in the global travel industry.
Table of Contents ABSTRACT ..................................................................................................................................................... 5
VISION ........................................................................................................................................................... 6
MARKET OVERVIEW ................................................................................................................................... 12
WHY BLOCKCHAIN? .................................................................................................................................... 15
INDUSTRY PROBLEMS ................................................................................................................................ 17
SOLUTIONS AND OPPORTUNITIES ............................................................................................................. 20
MEET ETH TRAVEL ...................................................................................................................................... 23
INTRODUCING ETHEREUM TRAVEL TOKEN ............................................................................................... 25
SYSTEM ARCHITECTURE ............................................................................................................................. 34
Ethereum Travel Token Mobile Application ............................................................................................. 35
The ETH Travel P2P Marketplace ............................................................................................................... 35
PAYMENT GATEWAY .................................................................................................................................. 36
MARKETING ................................................................................................................................................ 37
Pre-ICO & ICO ............................................................................................................................................. 38
Pre- Sale Summary ..................................................................................................................................... 39
ICO Crowd Sale Summary .......................................................................................................................... 40
ICO Token Discount Structure .................................................................................................................... 41
ABSTRACT
The travel industry is an important and decisive sector to the global economic development. Its
direct impact to the global economy was more than 7 trillion USD in 2017. Given the current
globalization typified by a changing pattern of traveler's demands, our options and means of
travel are continuously expanding. Traveling to different countries, hotels, and purchasing tickets
for local transactions will be in traveler’s fingertips. This will reduce the time to contact the third
party support agencies in case of any issues and multiple follow ups. The transfer and exchange
of traveler’s data over the untrusted networks, circulation of related payment in the industry and
reconciliation strategy between service providers and travelers are fast becoming a travel-related
global problem as a result of manner of settlement, fraud, means/terms of payments, and legacy
systems. These challenges are inhibiting the potentials of the travel industry as loss of huge
amounts every year.
The different approaches employed to share and exchange data/value, disputes and costs of
transactions in settlements personified us, as the travelers, and reduce the profitability of the
service providers. We believe that the ETH Travel ecosystem with its native crypto currency
called Ethereum Travel TOKENS (ETHTT) and blockchain smart contracts will be the ideal
solution to these pain points. The ETH Travel blockchain provides incentivize and innovative
solutions for data transfer and storage in the industry, payment and billing problems, real-time
solution for dispute settlement, and introduce technology-driven functionalities such as exchange
market for reservations & tickets, and tailored-made airline tickets. Hotel reservation/ticket will
be done via the ETH Travel smart tokens which can be divided, exchanged or used to make
payment on the ETH Travel platform.
VISION
The transformational abilities of the technology of blockchain is changing the lives from the way we
interact, transact, share private info, and travel from one place to another and to the way we react to
how we travel. From the modern autonomous car which, as speculated, will be airborne and poised to
replace taxi to the mobile app that shows when and which subway to follow, we are in the rapid
technological development paths. Some of these travel means remain ancient and monolithic as the
technology adds a layer of interactive system. We no longer make use of papers to purchase airline
tickets and we can even track the accurate time of our travel. However, we can't engage directly with
our travel issuing ticket agencies, share our data with the travel service providers or alter their details
without any human inputs. Technological advancements have led us to a modern way of sharing our
data while traveling. The real leap will materialize when we change the core over the beneath.
At ETH Travel, powered by our blockchain-based all-in-one travel solution, ETH Travel Tokens, and
Ethereum Travel app to select where and when to go together with the ETH Travel wallet, a one-stop
payment solution for your travel expenses, and ETH Travel data storage ecosystem, we envisage a
future where the traveler’s data and identities are secured, travel industry and its products are
autonomous, interactive, and customizable. Solely for a particular traveler at the time of traveling,
your airline ticket can be a customized product with ETH Travel Tokens. From the in-flight
engagement to the very first length, we may well personalize your tickets and provide a unique travel
experience with our wallet. The participating airlines on the ETH Travel platform will be able to
generate a secure peer-to-peer interline agreement protocol within minutes of engagement and
provide these contracts automatically. We will enable and distribute this customized ticket in your
wallet, verifying your real identity, to be used throughout your travel engagement; from the
autonomous taxi taking you to the airport to the door of your hotel room.
We believe that this vision is feasible by redefining the autonomous travel layers and transmuting the
structure of the underlying institutions. We are convinced of the power of blockchain in this
evolution. We will begin by providing the solutions to the present industry problems in the airline,
hotel and car rental industries and navigate our way to the future various travel industries (Rail,
Cruise), where your ETH Travel wallet will be enough to tour the world, ETH Travel tour app will
be aware of your in-flight favorites and travel engagements.
INTRODUCTION
Over the past few years, the travel industry has much support to grow strongly; the global economy
is rapidly changing with technological shifts. As people's life improve gradually, the world economy
keeps growing. In this case, consumer's demand to travel to different destinations and explore the
various tourist attractions increases on a daily basis. This industry is one of the world's largest with
its $7.6 trillion contribution to the global economy in 2016 (direct, indirect, and induced). The
industry generated about $9.4 which was about 10% of the global GDP in 2017. The direct economic
contribution of this sector, including in accommodation, attractions, transportation, and entertainment
industry was over $2.3. The sector is massive with many potentials as it is the second-fastest growing
industry internationally. The industry employs more employees than financial institutions,
automotive manufacturing, and mining industries combined throughout the world, according to the
report by the World Travel & Tourism Council (WTTC). Similarly, the general estimation of the
World Tourism Organization (UNWTO) predicts a continuous growth of the travel industry in large
scale and the number of international tourists is estimated to hit 1.8 billion by 2030. People's way of
sharing their sensitive data, interacting and communicating has been reshaped by the introduction of
information technology, including travel and tourism information exchange and sharing, especially
the increasingly usages of mobile phones powered by the introduction of internet applications and
social networking. As such, experiences from people and travelers who have witnessed growth in
their travel industry reveal that an increase in the number of internet users will bring a consequent
increase in online advertising through the different tools of payment which can't be ignored in the
travel industry.
Total Contribution of travel and tourism industry to the global GDP - 2016
Evidently, the transfer of private data and online booking characterize the revenues generated in
this industry with about 76% of the travel bookings made online and about 98% of traveler
shares their data while traveling (Statistica, 2017). In this situation, however, the 76% generated
revenue through online bookings go through any of the top 5 intermediaries in the industry with
their expensive booking fees percentage. In turn, slowing and minimizing the development of
this industry. As a result of the numerous changes in the industry over the past few decades, it is
necessary to leverage the potentials of blockchain as the solution to the problems of the
traditional travel and tourism industry.
Total contribution to the global investment and employment rate
We can't separate the aviation industry from the general travel industry as it generates more than
2.7 trillion USD every year (about 3.5% to the global GDP). Transporting more than 3 billion
passengers with approximately 50 million of freight, there are presently more than 100,000 daily
flights amounting to 36.5 million flights every year. There are more than 10 million jobs
generated by offering these services in the global travel industry. The aviation industry, in
particular, also has a tremendous impact in the global revenue generated by the travel industry as
more than 50% of international travelers prefer traveling by air and one-third of the world's
tourism economic activity is enhanced by aviation.
The common and known tourist destinations like the United States, UAE, Europe, and the UK,
continue to grow constantly but the other less popular destinations are rapidly evolving,
increasing the growth of the global travel & tourism sector. This worldwide trend keeps
reinforcing the resilience of this industry and has enabled it to outpace the current the growth of
the global economy for 7 straight years. The outlook of this industry in 2018 and beyond remains
robust and will keep gaining more significance as a driver of job creation, at least, and vehicle of
wealth generation, at best in a global of rich potentials waiting to be tapped.
There is a growing requirement for the users to access different resources on the Internet in order
to book their travel, such as creating an account on third party vendor websites (Orbitz, Expedia,
and Travelocity) and doing research for low fares to book tickets, updating their sensitive
personal information or accessing external applications and portals which are unsecured.
Traditionally, the users have to access these resources by providing their identity information
which is shared with multiple third parties. Major travel conglomerates like KLM, Lufthansa,
Cathay Pacific, American Airlines, United, SPG, Marriott and much more are challenged to
maintain a secure environment across internal and external applications. Due to the current
complex and distributed nature of user identity, the ability to coordinate, interact and control the
traveler’s identity and personal information adds an additional set of challenges. The companies
must securely manage and control many different user identities. These identities are not limited
to just travel agents and users considering the following digital resources:
Google accounts
Yahoo accounts
Medium accounts
Software as a Service (SAAS) sites that are hosting travel industry applications for
internal and/or external Business Processing Outsourcing (BPO) providers, managed
services and/or third-party industry hubs.
With the current market trends, traveler's data need to be protected and secured; the very essence of
developing Ethereum Travel Tokens. We also want to leverage the potentials of the different
identification module such as facial recognition, biometrics scanner, etc. and mobile app so that
travelers would be identified only once and can be verified quickly by the unrelated or non-affiliated
third parties such as airports, airlines or other travel agencies. The traveler's data is securely kept with
them with their private key, made available to the public upon their approval, and can be
shared/exchanged with their permission. Using the power of the technology of blockchain, traveler's
data will be cryptographically stored and authenticated by the travel agencies without compromising
the privacy of the sensitive data and the owners. So, there is an opportunity for ETH Travel to define
a clear strategy on how distributed transactions will be managed securely over non-trusted networks
(i.e. over the Internet) to ensure secure and manageable travel bookings/transactions.
Apart from the insecurities and vulnerabilities inherent in the transfer of data and value, most travel
related payments are made through the credit cards. Apart from insecurity and high commission
rates, the vast majority of the credit card agencies or organizations face the problem of credit cards
scam. For Instance, more than $21.84 billion was lost in 2015 alone and a further $30.7 billion in
2017 as a result of credit card frauds. To be noted, these irregularities didn't occur without serious
setbacks to both travelers and merchants. To solve this problem, most credit card institutions have set
up several online and physical measures which also lead to expensive traveling costs and high
maintenance fees to the vendors. Ideally, there are also various parties involved in combating credit
card frauds which also include extra fees which most travelers may not even know.
In reality, in the traditional credit card payment scenario, the card-issuing institutions remove the
interchange rate from the total amount paid to the receiving individual or agencies. In the United
States alone, the commission cost averages more than 2% of the transaction value. Apart from this,
travelers are also charged assessment and processing fees by the card network and processors
respectively. To mask these extra transaction charges, the credit card providers devise a reward
program to their vendors. Nonetheless, a lot of individuals consider the loyalty reward program as a
bonus but little knows how they increase the cost of every transaction as the interchange fees are
increased by the bank to subsidize the charges reduced by the reward programs. By including the
previously stated extra charges, there is an annual fee to many credit cards too.
Source: statista.com
Even without mentioning the greatest pain points of credit card payments, the interest which could be
as low as 15% in addition to all the extra charges mentioned above could chase some potential
tourists and travelers away. Hence, it furthers highlight the urgent need of blockchain and to a greater
extent, decentralization in the travel and tourism industry. As big and promising the industry is, data
shouldn’t be stored in a centralized database and credit card payments should not be the most
acceptable and preferred methods of paying for your individual and business travels. While there are
numerous ways of securing traveler’s data and decentralizing the entire travel industry, we believe
that ETH Travel ecosystem, a blockchain-based solution to the travel and tourism industry is the
future of traveler’s data security, identity verification, and how we make payments for all your travel-
related expenses.
With its other solutions like ETH Travel wallet application, it is the all-in-one situation for your next
destination and has an important impact in the future of the travel industry and blockchain era as a
whole. We notice a significant gap in how we travel, visit prefers attraction centers, and make
tourism-related payments, with most travel agencies focus on accommodation, flights, and rentals.
ETH Travelis suitably well-positioned to fill this gap and provide an immersive, all-rounded product
range and experience for the travelers.
MARKET OVERVIEW
In the current globalized and connected economy, our options and means of travel are varied and
increasingly expanding. With the help of Booking.com, Expedia, and other Online Travel
Agencies (OTA), traveling to the remotest places and attraction centers is in our fingertips. The
variety and complexity of operations keep changing as the distances shorten. Three important
components define this operation; one being the means of payment through over the border
transactions and domestic payment gateways; the second being the monopolistic distribution of
reservation and data availability, and the third is dispute settlement between the parties.
The top 9 most sough-after destinations according to Business Insider
These problems are, in part, solved by many of the Global Distribution Systems (GDS) like
Amadeus, Sabre, and a host of Hotel Wholesalers such as HotelBeds and Hotelspro. Data
availability is therefore carried out through these companies since they are tech-savvy. However,
they are also limited and bound to the system of data provision. In another case, these data are
often limited. The GDS's Data availability is only limited and controlled by the International Air
Transport Association (IATA) and other parts of the world are rendered data-less.
There were about 1.674 billion passengers at the beginning of the millennium. This rate was more
than doubled in 2016 when more than 3.7 billion passengers preferred traveling by airline. That
means, more than 10 million travelers travel by air daily. Going by the distribution of these travelers,
about 2.4 billion of them preferred using any of the IATA members Airlines while below 1.3 billion
travelers used the non-IATA Airlines. The World Bank Data of 2016 revealed that about 1.3 billion
hotel guests were recorded in 2014-2016. This data is projected to be more than 8.5 billion in 2020.
According to MarketsAndMarkets.com, there are about 620 commercial lines (460 non-IATA
members) with over 250,000 travel agencies.
These amazing rates lead us to the overall size of the global travel industry which is more than
2.4 trillion USD for 2016 and projected to hit the 4 trillion USD by 2027. Presently, the industry
contributes about $7 trillion indirectly to the global economy. This makes the travel sector as one
of the important sectors for economic growth and development globally. A closer look at the data
shows that these numbers are not just restricted to the high-end consumers alone but also to the
airline passengers as there are now diverse traveler's profiles.
The travel and tourism industry size
This summarizes the present state of the industry as: a vast amount of data needs to be processes
securely and safely, not just for the high-end consumers and airlines but also the entire travel
industry. Secondly, there is an urgent need to revolutionize the industry means of payment and
incentivize the high-end consumers. The travel phase begins with transportation and
accommodation with the engagement plans and their potential payments. This would kick-start
the transaction phase involving the airline and hotel, travelers, agency, service and affiliate
providers. The combined cost of these services is inflated on the reservation and ticket prices.
Also, this means that there is a lot of value and data between different parties of a single
transaction and reservation. Even for a single ticket reservation, the cost of these multiple
transactions is expensive and time-consuming. On the other side, the travel agencies, hotel
wholesalers, and airlines are expected to handle the ongoing process of settlement with each
other and among themselves to settle the transactions.
This process of sharing your private info and paying for your travel expenses, billing, and
settlement is complex, time-consuming, and insecure. In the light of the above market
opportunities, ETH Travel aims to reshape how we share/exchange data and make travel-related
payment in order to create a win-win situation for the ETH Travel users, and the general travel
industry.
WHY BLOCKCHAIN?
While blockchain technology is disrupting many industries, it is especially suited to the travel
industry because of its low usage cost which eliminates intermediaries and commission fees. Its
transparency, security, and immutability which do not allow unwanted deletions or transactions,
scam or fraud are also important in travel industry. In addition, these transactions and transfer of
value, when processed through the use of blockchain smart contracts can be carried out within
seconds with no ties or affiliates to the traditional travel booking system (GDS, Online Travel
Agencies,). The privacy issue which characterizes the traditional travel industry is also addressed
by blockchain technology, minimizing the exposure of sensitive data in the face of present
concerns with cyber attacks and frauds on the traditional financial services. The outcome is a
revolutionized operating system which provides an effortless customer satisfaction, seamless
integration of big data and Artificial intelligence into the industry, and high-level data security to
deliver a decentralized, peer-to-peer transaction on the Ethereum Travel (ETH Travel) Platform.
As earlier emphasized, the travel industry generates massive revenue on yearly basis and results in
the creation of multiple jobs in almost all the sector of the economy throughout the world. This
industry has shown to be impervious and impactful to the more generalized, traditional market shifts,
showing an interesting insulated contribution against the dynamic market variable which profoundly
affects other industries. These resilience and remarkable impacts create a steady development which
lends itself suitably to the modern booking and payment approach.
With such long-term and promising potentials for growth in the travel industry, the global
market is ready for an aggressive embrace of the blockchain technology which can seemingly
sustain unlimited generation of capital.
INDUSTRY PROBLEMS
When making payments for your travel expenses to book your airlines, car rentals or hotel
accommodation, many travelers pass on their sensitive information to a lot of online Travel
Agencies (OTA), travel conglomerates or third parties every year. However, the present laws,
especially in the United States and the European Union, enable travel agents or travelers to opt-in
travelers to stay updated about the trending products from the chosen third parties and targeted
firms. As long as it is in terms of opt-in contain the chance to opt out at will, this is permissible,
but they are often not clear and profound as they ought to be. Unless the travelers self-opt out,
they will continue receiving unsolicited messages, and contact details are sometimes sold to
enhance their marketing strategies. About 2,000 pieces of traveler's sensitive data are reportedly
collected from more than 18 travel agencies every year, according to 2ACXiom. Moreover, as
these OTAs heavily rely on computer networks and electronic data to carry out their daily
operations, increasing pools of sensitive and personal data are being transferred, leaked, and
saved online. This means that travelers are increasingly vulnerable to privacy violations and
potentially huge liability when and if leakage in the security of data takes place. There are
millions of personal data on the different facets of the travel ecosystems including but not limited
to tickets/reservations, hotels, car rentals or flights. As such, there is a very high probability that
these systems are exposed to increased cyber-attacks and hacking. As earlier emphasized, there
have been several attempts to mitigate the loss and breach of personal info by different countries
and organizations. A very good example is the General Data Protection Regulation (GDPR) of
EU9 (2016/679). It is a regulation adopted by the European Commission, the European
Parliament, and Council of the European Union in their attempt to enhance and unify the security
of data for all Europeans within the jurisdiction of the EU. The regulation also seeks to address
the personal data export outside of the EU. Most importantly, the main goal of GDPR is to give
the residents and citizens the power over their sensitive info and to support the regulation to
promote international business through the unification of the regulation within the EU
environment. Adopted on 27 April 2016, the regulation is expected to be effective come 25th
May 2018 and would replace the former Data Protection Directive of 1995.
According to the Javelin Strategy and Research, about $16 billion was stolen from leakage of
traveler’s personal data from about $14.7 million Americans. A total number of 90,000 cases of
cyber-crimes which resulted from data breach were reported by the UK anti-fraud agency in
2017. This is almost a 5% increase (setting a record high) and amounts to about 500 traveler’s
info being stolen every day. A cybercrime report by APAC in the Asia-Pacific region was said to
have hit the 50% high in 2017; a 10% increase within a year. Accenture reported a loss of about
$1.6 billion as a result of the complexities and difficulties of managing safe access and providing
secure transactions across the various travel domains (airlines, hotel, and rental cars).
Overall, the present travel environment forces us to rely on travel conglomerates and third parties
to secure our identity and trust one another with our data. Given the potentials of globalization
and recently, the blockchain, we have new opportunities to communicate, trade, live
comfortably, and as travelers, share our personal data with the foreign and international travel
service providers. ETH Travel makes this easier through the introduction of greater and
sophisticated methods of integrating the various travel domains into a single ecosystem and
securing traveler’s data.
Data availability and usability
On a daily basis, some of the travel conglomerates, Online Travel Agencies (OTAs), and other travel
service providers challenge and validate our identity before any authentication is carried out. They
challenge us to identify ourselves when we ask for book reservations, try to log-in to a travel website,
seek to enter, make payments for our travel expenses, rent hotels or hire car rentals. Most times, they
call us to verify ourselves when a financial algorithm senses a fraudulent transaction related to our
travel purchases.
The list is endless. This means that we are expected to memorize some, if not all of our sensitive and
private data, which could be stolen or get lost. More often than not, we eventually spend more
resources (time and money) identifying who we are at the various terminals, airlines booking or
reservations than the service we seek to receive or render. These travel agencies and middlemen
sometimes have to employ more workers to validate each authorization and identification process;
which consumes more time and money.
Data Privacy
We all believe we own our data, yet most of our private information is being controlled by moat
of the travel agencies which we have no control over. Therefore, there is an upward surge in the
number of the travel conglomerates and agencies who save our data. They have emerged and
continue to expand in both private and public sectors in the travel industry. Often, they require
we give them more details about our private data than they need before they process our tickets,
confirm our reservations, grant us access or entry into hotels. All in the name of travel regulation
and security some use these data to violate our privacy and others exploit it for commercial gain.
Security Breaches & Fraud
Although not prominent, the issue of fraud and scam is, perhaps, the less-discussed problem of
the current state of the travel industry. This challenge means that our service providers and travel
agencies need to have a copy of our private info and its abstracts such as phone number, PINS,
date of birth, and many more so that we can truly prove who we actually are. Our identities can
be stolen by hackers from these data collection methods and can be used in many fraudulent
ways. There has been a widespread rate of data and identity breaches over the past few years. In
2016, more than 6 per cent of U.S. travelers were victims of data breaches and identity fraud,
according to the Javelin study of fraud identity. This ultimately increased by 2 million victims in
the following year; thereby hitting an all-time high.
Complexity Issues in The Various Travel Domains
People move, virtually every day. As a result, there are various ways and mediums through
which we move. The travel industry, in particular, is typified by various domains including but
not limited to bookings/reservations, airlines, hotel and rental cars. Complexities and difficulties
which result from switching between the various travel domains, multi-currencies and different
regulations in the industry have posed serious challenges to unleashing the power to travel.
Throughout the world, as of 2017, almost 10 trillion bonus points and miles have been earned but
not redeemed, exchanged or converted. The balance liability for unredeemed bonus points for
most travel agencies and travelers is about $100 billion, at an estimated value of almost one cent
per point or mile. It becomes increasingly difficult for travelers and consumers to collect and
exchange their points into a single currency as these point-mile redemption challenges continue
to grow. With the increased load factors and differences in the currency conversion rates, many
of the alliances are forced to adjust their point redemption protocols or devalue their currencies
to avoid the problems impose by multi-currencies in the global travel industry.
There have been considerable attempts over the past few years to solve these challenges but
converting points and mileages for the most expensive fare classes is still faced with the
currency-conversion problems. These miles, when converted fail to accurately recognize the
highest value of the airlines and customer-loyalty points. There is, therefore, an urgent need to
adopt the single currency conversion of loyalty points and miles conversion in the travel
industry. We introduce ETH Travel to conveniently redeem and exchange your miles and bonus
points in a single currency.
SOLUTIONS AND OPPORTUNITIES
The answer to these problems is to develop a secure and safe travel platform for travelers, ETH
Travel users, and participating merchants to store their private info and which can be granted to
the travel agencies request. This platform will provide an enabling environment unto which all
the sensitive and personal data can be stored including downloadable files like utility bills and
credentials, emails, and images. Using the federation protocols (SAML 2.0, OAuth, and WS-
Fed/Trust) to integrate with blockchain technology based on Ethereum ERC20, we seek to
integrate all the travel industries and their various domains such as car rentals, hotels and airline
reservations into a single ecosystem to make bookings easy for the travelers and manage their
travel expenses with our native token called ETH Travel Tokens. We want to unleash the power
to travel using ETH Travel Tokens as a single currency for the global travel industry since most
travelers are currently having difficulties sticking with one airline or hotel to redeem their
mileages or points. With ETH Travel tokens, our users, participating merchants and the general
ETH Travel community is to make any travel reservations or bookings with a single click of the
mouse.
In addition, the ETH Travel mobile wallet will enable our users to view quotes, pay bills, and
render services without their private info leaving the decentralized database; Blockchain. We aim
to carry out all the process of authentication within the unique consumer database without the
need for any third party to control and manage the data. When and if required, they would need
to request for permission to access the individual's data with no personal data leaving without the
approval of the counterparty. Powered and engineered by the power of technology and
consequently, the internet, we have witnessed massive technological evolution with
Applications, Email, Information, and connectivity via the social media and centralized travel
data collection. This allows the masses to release private info and share personal data publicly
and without having any control over it. In some instances, without considering the consequences
to their digital footprint and personal data.
Therefore, to make data sharing and exchange convenient, secure, and decentralize the process,
ETH Travel seeks to utilize the potentials of Blockchain with further adoption of deep learning
algorithms, quantum computing, and artificial intelligence to power the ETH Travel ecosystem.
ETH Travel is here with a decentralized platform to reshape and revitalize the global travel
industry which is traditionally typified by insecurity, fraud, and data leakages.
We aim to be at the forefront of a new world of data synchronization to provide up-to-date
information related to travel industry and global availability of your transactions, identities,
associated reservations, and access to them.
We understand the power of public Blockchain technology as the global distributed database
usable and running on several platforms throughout the world, but it is not private; anyone can
access it and view your private data. ETH Travel will save our user's sensitive and personal data
on our own private database; a decentralized ledger. Without making your personal info publicly
visible, we will anchor our platform ON the Ethereum smart contract to achieve data security,
integrity, and immutability. Your data will only be visible to a permissioned user on our private
Blockchain such that you just need a single click of the mouse to pay your travel bills or
expenses. We aim to give the power to you as the controller of your data. You for your data
alone! On the ETH Travel platform, you will also have the freedom to select who to share and
when to engage your data with any travel conglomerates or OTAs.
We seek to put our participating partner, merchants or user in a position where they will control
their data, eradicate any confusion that results from data sharing, and easily interact transparently
within and across borders. We will not only be of many advantages to the travelers but also to
different travel organizations, club alliances or other travel service providers (provided no
personal or private data is taken from other organizations). These agencies and conglomerates
would no longer have to excessively spend on highly secure IT tools and infrastructure. There
won't be any reason to hold customer's private data on their system. Cyber-crimes that result
from data breach and leakages will be eradicated. Scams, frauds, and other travel-related issues
will be no more since each user has a decentralized data storage to verify. .
ETH Travel aims to solve the challenges inherent in the traditional travel industry by introducing
our blockchain-based, global, and decentralized platform with our tokens and unique ecosystem.
SVX holders will anonymously access the decentralized data storage and gain access to a secure
network node where they will have the opportunity to store their sensitive data including
contracts, health records, and credentials. In addition, travelers, corporate entities, and
organizations globally will be able to share and exchange their data through our global
directories of data storage
We also want to introduce a new way of making travel-related payments by decentralizing the
System to monitor your transactions and purchase the tickets using ETH Travel tokens. Our pool
of experienced combine big data and AI to provide automatic provisioning and de-provisioning
of account payments for an easy access to day-one payment and manage/book your
tickets/reservations for flights, hotels and rental cars.
The ETH Travel tokens will be used as the medium of exchange and payment throughout the
platform, hence enabling higher security. Moreover, online and encrypted storage solutions
services will be offered on the ETH Travel platform. To solve all the important sections of our
daily life, we will also introduce our unique crypto-payment gateway for all our participants
which will be integrated into the several travel agencies accepting crypto-currencies (ETH Travel
tokens inclusive) or fiat while enabling the use of crypto-coin in our everyday life, with ETH
Travel Tokens as the most common form of payment. As traveler's data security and holistic
integration of the travel industries continue to occupy the core subject of the global travel space,
the above potentials sit at the primary aim of the ETH Travel project. We will be the ideal
personal and global safe haven- a platform that enables its members a convenient sharing and
access of sensitive data; which allows secured crypto-payment and ease of miles’/points
redemption. Our members or users will only be free to provide any aspect of their private info
they are comfortable with and to any travel conglomerate. Featuring our unique ecosystem, all of
these will be possible on a completely transparent and incentivized network.
MEET ETH TRAVEL
ETH Travel is made up of a team of professionals with many years of experience in the travel
industry. Our team is well informed and acquainted with many top travel conglomerates. Unlike
the existing ICOs, we seek to disrupt the global travel industry by introducing a unique
cryptocoin called ETH Travel Tokens to unleash your power to travel. After understanding the
relevance and disruptive power of cryptocurrency, we intend to simplify the process with a one-
stop solution for all your travel-related needs; data security, integrating the travel domains into a
single ecosystem, transfer and exchange of value, etc. ETH Travel introduces the next wave of
travel by leveraging the potentials of blockchain technology. ETH Travel is the ideal platform
which ensures consumer's data security, borderless and instantaneous payment, ease of
redeeming your reward points and bonuses, and decentralized payment gateway with a single
click. The major reason for almost all the known Online Travel Agencies (OTAs) like
Travelocity, Expedia, and Kayak are inundated and emphasized with less than positive reviews
from frustrated travelers can be attributed to the insecurity of their data, difficulties of redeeming
and collecting their points, unfavorable booking experience, and insecure payment system.
Client's personal data are vulnerable to hackers and cyber-attacks as a result of the insecure,
centralized data storage system. These data become available to unauthorized users; sometimes
sold to the highest bidder. Together with the possibility of double bookings, clients often find it
difficult to redeem their points which leave them with an overall feeling of wasted time and
frustration.
Thanks to the ETH Travel Tokens ease of navigation and data security, it will be possible for our
users to share their data without any fear of being scammed or available for unverified users,
travel agencies or conglomerates. Moreover, users can real-time inventory with our mobile app,
compare travel pricing, and facilitate reservations or hotel bookings within hours rather than
weeks. Since the ETH Travel Tokens will be accepted by all travel agencies, there will be no
need for fee conversion or credit cards as you can make payment for all your travel purchases
with our unique tokens.
The technological disruption which has brought significant changes in different business fronts
over the past few years have opened a new and innovative opportunity in the travel industry.
There has been a paradigm shift in the traditional ideas on accessing travel services; we have
departed and moved forward to a new way of bookings and making reservations. Based on the
traveler's demands, this has created a new window of business growth potential for a more
effective data security system, efficient payment gateways, and miles/points redemption strategy.
Unlike other Blockchain organizations, ETH travel tokens offers a means to incentivize our users
while also providing them with a unique travel experience. It is popularly posited that by the year
2022, almost all the companies will connect to the distributed ledger technology. Quickly
securing a front row and pioneering this achievement using this technology becomes ETH travel
tokens strengths and core aims. With the pace of development in the travel sector, the vast
experience of our team and readiness of our products, we are convinced that ETH travel
ecosystem is the future of the global travel industry.
Ethereum Travel Token Authentication
Authentication is the process of securely verifying individuals as who they claim to be in order to
be granted access to their Ethereum Travel Application account on the Ethereum Travel
Network. There are a number of protocols and methods for performing authentication, including
smartcards, certificates and biometrics. The most basic authentication occurs when a user types
his/her login name and password into an Ethereum Travel account. This information is validated
against our Ethereum Travel infrastructure and if correct, allows the user to access the Ethereum
Travel dashboard. As access to more line-of-business applications across various domains
(airlines, hotel and rental cars) is required, the complexities with both managing safe access and
providing secure transactions to these applications increase. From an end-user experience, users
need to remember more passwords and logins. Airline/Hotel/Rental Car industries are looking to
reduce the administration costs involved with multiple logins and passwords and to provide an
easier interface to their customers. With directory enabling applications, businesses have been
able to benefit from a single username/password combination for each user (their Ethereum
Travel Directory Services account), offload the management of password policies and a majority
of audit tasks to the directory. Directory enabling applications also allow for more advanced
features such as single sign-on.
There is also a drive to provide access to applications located outside of the Ethereum Travel
trusted network (for example over the Internet). The solution to this problem involves identity
federation to integrate cross domain travel industry applications (Airlines, Hotels and Car
Rentals).
INTRODUCING ETHEREUM TRAVEL TOKEN
Using the federation protocol, ETH Travel resolves many issues of securely managing identities
and thereby, letting the users book their travel using ETH Travel Tokens without the need of
sharing their personal information with third party travel agents. ETH Travel enables the users to
provide a “portable trust” directly with travel businesses and share their identity information with
those businesses when and only the users book their travel using Ethereum Travel tokens. This
allows Ethereum Travel to enable the users to increase their control over their personal
information and resources, regardless of where those resources reside.
ETH Travel allows the users to securely exchange tokens with their partners across the travel
industry. Utilizing standards-based methodologies, ETH Travel can reduce user management
overheads, security loopholes and user inconvenience. The primary driver for ETH Travel is to
provide a Single Sign-On federated easy access to many partner applications (major airlines,
hotels and rental car) inside the Ethereum Travel portal that a user will access to book their
travel. These applications will be federated internally on the Ethereum Travel infrastructure
network, or they may be externally hosted (cloud) by a travel industry vendor or other
Application Service Provider (ASP) with whom Ethereum Travel has already have a trusted
network.
ETH Travel Token Benefits
Primary Benefits
Every transaction that implements the ETH Travel Token will be a true disruptive in travel
industry, with users owned tokens that have real value, and a full, secure, and efficient economy.
It will scale to millions of concurrent users, all using Ethereum Travel Tokens (ETHTT) to
manage or book their travel reservations. Blockchain is a special technology for peer-to-peer
transaction platforms that uses decentralized storage to record all transaction data. The first
blockchain was developed in the financial sector to serve as the basis for the cryptocurrency
“Bitcoin”. More and more new applications have recently been emerging that add to the
technology’s core functionality – decentralized storage of transaction data – by integrating
mechanisms that allow for the actual transactions to be effected on a decentralized basis. These
mechanisms, called “smart contracts”, operate on the basis of individually defined rules (e.g.
specifications as to quantity, quality, and price) that enable an autonomous matching of
distributed providers and their prospective customers.
Lower costs, faster processes and greater flexibility
Ethereum Travel Application changes the way the users transact to make a reservation, with the
underlying transaction model shifting away from a centralized structure (Online Travel Agents,
Sabre, GDS) towards a decentralized system (end customers, travel industry giants). Third- party
intermediaries like OTAs (Online Travel Agencies) and GDS (Global Distributed Systems),
whose services are needed today in most travel industries, are no longer required in such systems
– at least according to the blockchain theory – given that transactions can be initiated and carried
out directly “from peer to peer”. This can cut costs for the both the end users/ travel industries
and speed up processes. As a result, the entire system becomes more flexible, as many previously
manual work tasks are now carried out automatically through smart contracts.
Wide range of travel industry use cases
Ethereum Travel Token technology shows a lot of promise. Other than being used to execute
travel reservation transactions. It could also provide the basis for the users to redeem their travel
points/rewards and book the reservations for any domain (Hotels, Airlines and Car Rentals).
Meaning, the users will not face the burden to stick to one airline/hotel or rental car industry. The
users will be able to convert the airline points/hotel rewards to Ethereum Travel Tokens
(ETHTT) and use it whenever it is required. Other possible areas of application are in the
documentation of ownership, the state of rewards (Ethereum Travel Tokens Rewards
Management), guarantees of origin, emission allowances and renewable travel points which will
be converted to EthereumTravel Tokens.
Ethereum Travel Token has the potential to radically change the travel industry system as we
know it, by starting with individual travel sectors (Airlines, Hotels and Car Rentals) first but
ultimately transforming the entire travel industry market.
Token Adoption and Hosted Web-Application Roll-outs
Using the ETH Travel token application, which is a risk free, the users will not share their credit
card information with the mediators (travel agents) and have the ability to control their personal
information and book their travel using ETH Tokens directly integrated in the travel industry
(Airlines, Hotels and Rental Cars). The goal of using the ETH travel token protocol is to bring all
the industries (Airlines, Hotel and Rental Cars) under one umbrella that are currently managed
by third party vendors. Since ETH Travel token is based on ERC20 technology, we will integrate
the technology with more federated protocols, such as SAML, OAUTH 2.0, and WS-Fed to
provide risk free and better user experience for the travelers to book their travel using ETH
Travel Tokens.
Reduced Unnecessary Cost/ Fees with Online Travel Agents
Costs of booking a travel through travel agents are much very higher when compared with direct
booking using ETH Travel Tokens. There will be no markup fees/ commissions to book your
travel using ETH Travel Tokens. This also means that the user/traveler is much secured due to
service stability, high availability, and there is no dependency of connecting to travel agent
websites (Expedia, Travelocity, etc.). ETH Travel provides simpler, and more robust, flexible
and manageable methodology for managing travel booking using ETH Travel tokens with
various travel industry entities.
Eliminate Burden of Risk on Identity Ownership
Federation capabilities offer a sophisticated, flexible mechanism of user attribute-based sharing,
making it possible for Ethereum Travel to act as an identity provider to share much less
information about the users and yet achieve the required behavior in the receiving application
from the airlines, hotels and car rental industries. Federation allows Ethereum Travel to act as an
identity provider to send user travel booking transactions to federation partners (airlines, hotel
and rental car industries) as part of a Blockchain federation message. This allows service
providers to utilize these assertions and eliminate the need to have a local account for each
individual user in some cases.
This means that when communicating identity authentication and travel transaction details to
airlines, hotels or rental car providers, travelers do not have to expose any identifiable
information about their identity beyond what is necessary for booking a flight ticket or making a
hotel/car rental reservation, while the service providers do not need to worry about storage and
maintenance of user identity information. In addition, the users’ Ethereum Travel tokens are not
transmitted or exposed to any of the travel industries.
Reduce Cost of Audit and Compliance
Auditing & Logging
Designing an Ethereum Travel system for non-repudiation and fraud analysis
Logging each and every transaction details to create a trustless audit trail
Enterprise Integration
Integrating with existing and incumbent systems such as airline industries, hotel
industries and car rental industries for business intelligence, reporting and analysis, etc.
as part of the user travel transactions
Monitoring
Evaluating and tracking IT factors such as availability, capacity, patterns and fault
identification for the Ethereum Travel cloud based solution
Monitoring the health of the Ethereum Travel cloud based solution
Reporting
Building connectors to the existing and future travel enterprise systems
Assessing Ethereum Travel Token transaction market offerings forreporting
Development Program
Developing easy-to-use APIs and programming frameworks forintegrating applications
using Federation Protocols (SAML 2.0, OAuth2.0, WS-Fed…)
Formulating a blockchain architecture based on existing system maturity
Use Case Scenario
Ethereum Travel Applications based on Ethereum ERC20 blockchain technology in conjunction
with Federation Protocols (SAML 2.0, OAUTH, and WS-FED) across multiple use cases.
Ethereum Travel (ETHTT) Token– Understanding a typical transaction
SYSTEM ARCHITECTURE
Ethereum Travel Token Mobile Application
The ETH Travel P2P Marketplace
ETH Travel Tokens will not only revolutionize the traveler's data security, integrating the
various travel domains into a single ecosystem, and provide an enabling environment for users to
redeem their points or bonuses but also provide a decentralized marketplace for travelers to
purchase and sell their own tickets. This will be powered by the smart contracts blockchain in the
form of a decentralized Application. Through this, our goal is to inject a new breath into the
industry where the entire travel ecosystem is a tangible asset and which the ownership of the
asset can be modified or changed. The network algorithm will have an open API for all the travel
agencies and applications who want to build and integrate their platform to ETH travel token
application.
The core aim of this decentralized peer-to-peer marketplace is to give our users greater power to
own their sensitive information, track their transactions. The ETH Travel decentralized
marketplace gives our ETH Travel community and the respective service providers greater
confidence, enabling a business opportunity to resell the ticket and allowing a potential refund
(converted again to ETH Travel Tokens) if they wish to cancel the reservations. The Dapp relies
on no intermediaries, middlemen or third parties with instantaneous confirmation of transactions,
and anonymity for privacy and security through the ETH travel blockchain.
PAYMENT GATEWAY
Utilizing the Ethereum Travel crypto-payment gateway, you can conveniently pay for your
tickets, car rentals, and bookings/reservations on our secure and decentralized platform. This is
even easier when the payment is made on any of the participating merchants, travel
conglomerates or OTAs which have been integrated into the ETH Travel platform. All payments
made with the Ethereum Travel Tokens will be discounted as we seek to assist even the small
travel agencies and travelers who stay in the remotest place to compete at the forefront with the
larger organizations. Our focus will be to offer seamless integration with the existing travel
platforms. By making it possible to exchange/sale tickets or make payment by digital tokens and
with ETH travel tokens in particular, we want to lend helping hands to expand the crypto sphere.
With our tokens, crypto will be widely used and readily available to be used for our daily travel-
related activities. Our payment gateway will also make it possible to login into our platform with
your unique ETH travel logins without any need to provide any type of personal data or
additional info on the seller's websites. This will create assurance and establish trust between and
among the larger ETH travel community.
MARKETING
Compared to the numbers of merchants we are planning to acquire, we will essentially target the
three geographical regions of Asia, Europe, and the USA. We have developed a strong strategic
partnership with the major brands in the developing countries. Overall, we aim to target common
travelers, travel clubs and alliances, Online Travel Agencies (OTAs) or travel conglomerates that
can benefit from decentralized platform, artificial intelligence, deep learning, and most
importantly, a secured world.
The core marketing strategies are Influencers & Word-of-Mouth, email marketing, affiliate
marketing, events and partnerships, traditional method, online advertising & social media. These
strategies will provide powerful financial incentives to attract small, medium, and large
organizations to Ethereum travel tokens. The use of strong networks contributes to reducing the
cost of attracting customers. Before application reaches the critical mass and our incentivized
system fully apply to reduce customers acquisition cost, it is essential to continue investing in
leads generation, web referrals, attending & promoting at major travel-related seminars, Cyber
security, blockchain and other conferences, and conversion rates to increase popularity. The
contribution will include the cost of the ongoing global advertising campaign covering all
relevant media, designed to increase our usage base and ensure an increase in the value of ETH
Travel tokens.
ETH Travel’s core team and advisors have a combined century of experience in marketing and
public relations, many with decades of history advertising for large brands and social media
influencers. The team is uniquely equipped, both directly and through relationships, to execute
marketing campaigns that will spread our message and secure our brand as a dominant player in
the global travel industry. We will advertise on relevant platforms to reach the right people in the
travel and global data security space. We will handle P.R. and communications both internally
and via 3rd parties, keeping our community constantly updated about developments, initiatives,
and new relationships. Our communications strategy consists of press and marketing, but also
community engagement through our core team.
Pre-ICO & ICO
The ETH Travel Token (ETHTT)
The symbol of the ETH Travel Token is ETHTT. During the token sale, the Ethereum Travel Token
is implemented as an ERC-20 compatible token over the public Ethereum Blockchain towards the
launch.
ETH TRAVEL TOKEN SYSTEM & CROWDSALE DETAILS
Token Issuance
To finance Ethereum Travel Tokens roadmap and activities in the foreseeable future, the company
plans to conduct a token sale of an initial supply of ETHT tokens.
The pre-sale event will last 11days from June 5th 2018 till June 15th 2018, and ICO crowd sale will
last for 30 days from July 1st 2018 till July 30th 2018 of contribution. ETH Travel tokens will be
sold at a fixed price denominated in ETH and the initial supply will be dependent on the quantity of
ETH Travel tokens sold.
The allocation of total ETH Travel Tokens will be as follows:
• 60% of the total number of ETH Travel Tokens will be allocated to the contributors during the token sale.
• 18% of the total number of ETH Travel Tokens will be allocated to the team and will be gradually
vested over a 12-months period
• 1% of the total number of ETH Travel Tokens will be allocated to Ethereum Travel Token advisors
• 21% of the total number of ETH Travel Tokens will be allocated to the Ethereum Travel company, to be
used for future strategic plans for the created ecosystem, and as a reserve for the company.
We will be selling 6 billion Ethereum Travel Tokens (ETHTT) (out of a total of 10 billion). The pre-sale
will commence on June 5th, 2018 and will end on June 15th, 2018. The crowd-sale will commence on
July 01, 2018, and will end on July 30, 2018. All tokens will be distributed after the Pre-ICO and ICO.
Any unsold tokens will be burned.
Pre-ICO Summary
The Pre-ICO crowd sale will last for 11 days starting from 5th
june, 2018 12:00 UTC till 15th
june, 2018
23:59 UTC.
Please note that Pre-ICO crowd sale will be available only for the first 5000 buyers.
Every customer will have an equal opportunity to buy our ETH Travel Tokens:
1. Pre-ICO sale begins on 5th
June, 2018 12:00 UTC and lasts until 15th
June, 2018 23:59 UTC.
2. Every participant must contribute minimum of 1 ETH.
3. Please remember that Pre-ICO crowd sale is only open for first 5,000 buyers.
4. One billion ETH Travel Tokens will proportionately be distributed to first 5000 ETH Travel
Token buyers respectively.
Total Supply 10,000,000,000
Available Supply 1,000,000,000
Soft-Cap 5000 ETH
Hard-Cap 10000 ETH
Tokens Distribution After the Pre-ICO
Pre-Sale Open Date June 5th 2018
ICO Crowd Sale Summary
Total Supply 10,000,000,000
Available Supply 5,000,000,000
Soft-Cap 10000 ETH
Hard-Cap 100000 ETH
Tokens Distribution After the ICO
ICO Crowd Sale July 1st 2018
ICO Token Discount Structure
Token discounts will be awarded based on supply that is sold. The discounts will decrease
with the increasing distribution of tokens. To make sure you receive the highest bonus, you
should try to contribute as early as possible.
The full discount structure is defined below:
Sale Phase Discount %
Dates 1 ETH Contribution
ICO Phase 1 30% 07-01-2018 to 07-10-2018 13,000 ETHTT
(Minimum of 1 ETH)
ICO Phase 2 20% 07-11-2018 to 07-20-2018 12,000 ETHTT
(Minimum of 1 ETH)
ICO Phase 3 10% 07-21-2018 to 07-30-2018 11,000 ETHTT
(Minimum of 1 ETH)
