Unleash YourNetworking Superhero

with Social Media

Phil Gerbyshak @PhilGerb

Offline sucking means online

sucking!

Who sucks?

People who only talk about themselves

Nobody pays you to put your clothes on!

Get dressed1. Complete your profile(s) with pictures and full job history

2. Add a photo to your profile (from this year)

3. Make sure you have a typo free profile

Relevancy Matters

Connection Starts with Happy

Birthday

Your smartphone is your secret

weapon

Getting started...Sign up

Listen

Share

Connect with others

Research before meetings

Repeat often

Yes! One person will lead the

charge!

No - all sales should participate

Bucketize Your Connections

BA C

RF Z

Don’t try to sell them on social

media!

Conversion is your goal!

Conversions that can occur

•

•••••

•••••••

8

Conversation is an expectation

67% of the buyer’s journey is done

digitally

12 Ways To Unleash Your Superhero

EVERY DAY!

CurationUpdate your status with fresh content you wrote

Update your status with fresh content someone else wrote

CreationWrite a new LinkedIn Publisher post

Create a quick video with your phone

ConnectionFollow someone new on Twitter

Send a personal connection request

ConversationMention someone’s name in a tweet

Comment on someone’s group discussion on LinkedIn

CollaborationInterview someone else in your industry

Write an article for an industry publication

Members need to take necessary precautions to

protect against cyber threats and the security

of data.

Use 2 factor authentication

whenever possible

Be aware of “phishing” scams

10 Free (or low cost)

Social Media Tools

10 Tools to Help Your Social Media1. Mention (and Google Alerts)

2. Buffer

3. Feedly

4. Camera+

5. WordSwag

6. TwitShot

7. Canva.com

8. Capture

9. Facebook Pages Manager

10. LinkedIn Connected

Mention and Google AlertsListen in for mentions of your brand, your best customers and prospects, and any other keywords.

http://mention.com

http://google.com/alerts

Buffer AppSchedule posts to social media channels quickly and easily from your mobile device or via browser extension.

Paid subscription offers more scheduled posts and more social channel integration.

http://buffer.com

BONUS: Buffer also offers Pablo, and in browser image posting editor for quotes and other graphics, perfect for including in your social media posts when there isn’t one on the article or to emphasize your points.

FeedlySubscribe to virtually any blog and then share it via other social channels.

Paid subscription offers integration into scheduling apps like Buffer.

http://feedly.com

Camera+Inexpensive and super easy to use mobile photo editing app to make your photos a little more vibrant.

http://campl.us/

WordSwagWrite on your pictures on your iPhone easily in just seconds, with many templates built in, and create professional looking text images.

http://wordswag.co/

TwitShotAutomatically grabs the photo from your clipboard of the article you’re going to share on Twitter (or add a different photo if you don’t like the one it pics), and schedules the tweet, FREE!

http://www.twitshot.com/

Canva.com (or Canva iPad app)Quickly create images for your social media properties, email newsletters, and anything else. Has a $1 stock photo option, or use it with your images free!

http://canva.com

YouTube Capture (iPhone) or YouTubeEasy video editing, with integration to upload right to YouTube

Search YouTube Capture in App Store, or just YouTube on Google Play Store

Facebook Pages ManagerManage multiple Facebook Pages from your mobile, so you don’t accidentally post to your personal profile

Search for Facebook Pages Manager

LinkedIn Mobile AppSee the news feed with the people who’ve made changes to their profile, people to connect to and more right up front

Search LinkedIn

Your Turn - Questions?

Connect with PhilPhil@PhilGerbyshak.com

http://philgerbyshak.com

414-640-7445

http://twitter.com/philgerb

http://linkedin.com/philgerb

http://facebook.com/philgerbyshak

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