Date post: | 06-Aug-2015 |
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Unlocking new Business Value with the Internet of Everything
Marcel Struiksma, [email protected]
IoT Solutions Architect
Point-of-Sale Hotel Taxi
Bookstore Music Print Advertising Car Bookstore Music Print Advertising Car
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Social Mobile Data Cloud
Digital Disruptors
4
Social Mobile Data Cloud
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
IoE Enables Digital Business
IoE
People
Data
Process
Things
Networked Connection of People, Process, Data, Things
IoE: Connecting the Unconnected to Generate more Business Value
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
7.2 6.8 7.6 World Population
Adoption rate of digital infrastructure:
5X faster than electricity and telephony
50 Billion
“Smart Objects”
50
2010 2015 2020
0
40
30
20
10 Bill
ions o
f D
evic
es
25
12.5
Inflection point
Timeline
IoT Is Here Now – and Growing!
Cisco Confidential 8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
More Important
Less Important
Big Data becomes Open Data for Customers, Consumers to Use
Information
Knowledge
Wisdom (Scenario Planning)
Data
Big Data Doubles
Every Two Years
o 90% of world’s data created
in last 2 years
o More new data generated in
2013 than prior 5,000 years
o By 2020, 40% of data will
come from sensors
o WalMart collected 2.5 petabytes of
data from 1M transactions/hour
customer transactions
The Opportunity=Challenge: Turning Data into Wisdom
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Applications
Things
App Enablement Workflow/
Rules Engine
Event
Management
Video
Sensing
Data Normalization
and Modeling
Protocol
Mediation
Enterprise App
Integration
Infrastructure Software Defined Networking
Network Compute Storage
Applications
App Enablement
Cloud and Fog
Analytics
Security and
Identity Management
Open and
Programmability
(APIs)
Ease of Use
and Management
Infrastructure
Things
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Applications
Things
App Enablement Workflow/
Rules Engine
Event
Management
Video
Sensing
Data Normalization
and Modeling
Protocol
Mediation
Enterprise App
Integration
Infrastructure Software Defined Networking
Network Compute Storage
Applications
App Enablement
Cloud and Fog
Analytics
Security and
Identity Management
Open and
Programmability
(APIs)
Ease of Use
and Management
Infrastructure
Things
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Oil Platform
Manufacturing Robot
Construction Crane
Limited Bandwidth Latency Network Reliability
IoT Cloud Challenges
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Oil Platform
Manufacturing Robot
Construction Crane
Limited Bandwidth Latency Network Reliability
Solutions for Cloud Challenges
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
IoT Requires Distributed Computing
16
DEVICE
DATACENTER/CLOUD
IoT Computing Model (Data Volume, Security, Resiliency, Latency)
FOG
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Applications
Things
App Enablement Workflow/
Rules Engine
Event
Management
Video
Sensing
Data Normalization
and Modeling
Protocol
Mediation
Enterprise App
Integration
Infrastructure Software Defined Networking
Network Compute Storage
Applications
App Enablement
Cloud and Fog
Analytics
Security and
Identity Management
Open and
Programmability
(APIs)
Ease of Use
and Management
Infrastructure
Things
Network
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
IoT Has Unique Network Requirements
Traditional IoT Network Connectivity Converged IoT Network Connectivity
IP Open Standards
Consistent Security
Ruggedization
Network Management
Validated Designs
Scalable, Converged
Flexible Form Factors
• Silo'ed networks for each application
• Proprietary
• Vendor lock-in
• Limited connectivity options
• Difficult to secure
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Applications
Things
App Enablement Workflow/
Rules Engine
Event
Management
Video
Sensing
Data Normalization
and Modeling
Protocol
Mediation
Enterprise App
Integration
Infrastructure Software Defined Networking
Network Compute Storage
Applications
App Enablement
Cloud and Fog
Analytics
Security and
Identity Management
Open and
Programmability
(APIs)
Ease of Use
and Management
Infrastructure
Things
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
IoT Creates Data at Scale Never Seen Before
20
Analytics Are a Key Part of Value Creation in IoT
A large refinery generates 1TB of raw data
per day
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Types of Analytics
21
Real-time | Stream Processing
Data Reduction | Alerting
Gigabytes
10s of Sources
Megabytes/Second
Data-in-Motion
Types
Variety
Volume
Velocity
Machine Learning: Pattern Recognition,
Prediction, and Anomaly Detection
Historic | Batch Processing
Time-Series Operations | Reporting
Terabytes/Petabytes
1000s of Sources
Gigabytes/Second
Data-at-Rest
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
A New Approach Is Needed
Structured Data Unstructured Data Data Streaming at the Edge
Analytics 1.0 Analytics 2.0
Hours/Minutes/Seconds Days/Hours
Analytics 3.0
Seconds/Milliseconds
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Data in Motion:Traditional Data
Management:
Store First,
Analyze later
Input Data
Rraw data or filtered data
Analytics
Cloud and Data Centers
Generate Actionable Events and learn new rules
Raw data or Information
Analyze First, Optional Store
Input Data
<XML> Rules can express: Predicates and Filters Data / Information conversion Summarization Pattern Matching Categorization & Classification Event Trigger analysis Notifications </XML>
sensor Router
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Multi-Application Network Architecture
EFFECTIVE COMMUNICATION STRATEGY
Internet Protocol (IP)-Based
Network Design
Open, Standards-Based,
and Interoperable
Modular, Future-Proof,
Extensible Solution and
Product Architecture
Comprehensive
Security
Scalable, Enterprise-
Based Network
Management Solution
Platform for
Distributed Intelligence
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Building an IoT Ecosystem
26
Ruggedized Wireless AP
Industrial Routers and Switches
Industrial Security
Hardened Mobile M2M Gateway
IP Cameras
Video Surveillance
Cisco’s IoT Approach
“Customer-In” Approach
• Understanding of key business
care abouts and pain points
• Relevance to LOB
leaders/CXOs
Products/Technologies
• Best-in-class ruggedized
products
• Smart solutions for verticals
• IoT architectures
Strategic Partnerships
• Industry partners
• Vertical software/service
partners
• Service providers
Time Sync
Pervasive Cyber
Security
Scalable Routing
Deterministic Ethernet
Guaranteed Delivery
Big Data Management
SP Services
Energy-Utility Oil and Gas Manufacturing Mining
SP/M2M City Transportation Defense
IOT ENABLERS
RUGGEDIZED PRODUCTS
VERTICALS
Mobile SPs M2M
INDUSTRY PARTNERS
Connected Mine
Safety & Compliance
Asset Monitoring
Predictive Maintenance
Site Access & Security
Real Time Operations
Connected Crane…
Collision Avoidance
Safety & Compliance
Asset Monitoring
Predictive Maintenance
Site Access & Security
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Connected Port
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Open Berlin, Home to Innovation
31
betaspace
…in Summer 2015
© 2015 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Get Connected…
Imagine what is possible!
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Let SAP and Cisco help you
getting Business Value out of IoE…