Unmet NeedsUnmet NeedsAssisted Living Assisted Living

FacilitiesFacilities

Jay O’BallesJay O’BallesChristian QueChristian QueFariha ShahFariha Shah

Osman HaracOsman Harac

Assisted Living FacilitiesAssisted Living Facilities

Product Product DescriptionDescription

Provide 3 levels Provide 3 levels of careof care Daily LivingDaily Living Supportive care Supportive care

and servicesand services 24-hour nursing 24-hour nursing

servicesservices Target Market: Target Market:

65 and above65 and above

Current TrendsCurrent Trends Aging Baby Aging Baby

Boomer populationBoomer population Do not have Do not have

chronic conditionschronic conditions HealthyHealthy Living longerLiving longer Lead active livesLead active lives

Wealthiest Wealthiest generation of generation of seniors everseniors ever

Product DemandProduct Demand Transforming ASL Transforming ASL

design and design and construction.construction. Residences, not Residences, not

institutionsinstitutions Premium lifestyle Premium lifestyle

servicesservices Survey yielded Survey yielded

healthy people as healthy people as anticipatedanticipated

Unmet NeedsUnmet Needs In the amenities!In the amenities! Survey responses: Most ImportanceSurvey responses: Most Importance

Sense of Community (75%)Sense of Community (75%) Quality of Living programs (56.25%)Quality of Living programs (56.25%) Library (50%)Library (50%) Fitness Center (31.25%)Fitness Center (31.25%) Swimming Pool Swimming Pool

PlacePlace

Consumers with Consumers with good ties wanted to good ties wanted to be within 30 be within 30 minutes from minutes from family.family.

Consumers with Consumers with bad family ties bad family ties wanted to be at wanted to be at least 1 hour of least 1 hour of distance away from distance away from family.family.

PricePrice

Perfect Competition across industryPerfect Competition across industry Limits range of priceLimits range of price

ProfitsProfits Attracting clients while keeping costs Attracting clients while keeping costs

lowlow Assisted Living Facilities have less Assisted Living Facilities have less

COGs/COSsCOGs/COSs Less RegulationLess Regulation Lower overhead costsLower overhead costs

Price Unmet NeedPrice Unmet Need

Educating consumers and decision-Educating consumers and decision-makers on funding optionsmakers on funding options Long-term care insuranceLong-term care insurance Rent/Sell propertyRent/Sell property Medicare/Medicare/VA Medicare/Medicare/VA

Benefits/RetirementBenefits/Retirement Limit costsLimit costs

Limit liabilityLimit liability Lower ROA, ROI by buying facilities nowLower ROA, ROI by buying facilities now

PromotionPromotion

Consumers are passive researchersConsumers are passive researchers Inform, educate, remindInform, educate, remind

Survey respondents - still paper Survey respondents - still paper friendly!friendly!

Unmet needUnmet need New avenues to seniorsNew avenues to seniors Senior fairsSenior fairs Speaking engagementsSpeaking engagements

ConclusionConclusion

Available Market with large target Available Market with large target demographicdemographic

Attract Growing Customer Base with Attract Growing Customer Base with AmenitiesAmenities But keep costs downBut keep costs down

Market to consumers and Market to consumers and decision decision makers.makers. Inform, Educate, RemindInform, Educate, Remind TV, Publications, BrochuresTV, Publications, Brochures Venues: Hospitals, Community Venues: Hospitals, Community