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Untapped Potential 2011

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    Untapped Potential

    An Analysis of Cost Reduction within

    Social Housing Organisations

    January 2011

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    Contents

    Section Title Page

    1. Introduction 2

    2. Summary of findings 3

    3. Cost reduction - Has the social housing sector done enough? 4

    4. Cost reduction - Where are the savings being made? 6

    5. Cost reduction - What does the future hold? 7

    6. Conclusion 10

    7. Baker Tilly in the Social Housing Sector 11

    8. Baker Tilly Social Housing Sector team 12

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    As the UK emerges from recession, with substantial unemployment and greater restrictions on lending, the

    role of social housing is taking on increasing importance.

    This is at a time when the sector is facing considerable change, with the arrival of a new regulator and a

    new housing minister, Grant Shapps, who is moving the goalposts in terms of cost and demand.

    Whilst the details of Mr Shapps proposals have, at the time of writing, yet to be finalised, one fact is

    startling obvious; the operations of social housing organisations will be facing greater scrutiny both from

    tenants and from regulatory bodies.

    With one in five homes in Britain now social rented houses and demand for social housing on the increase,

    there is no better time than the present for the sector to take a good, hard look at its operations.

    It is against this backdrop that Baker Tilly carried out its latest survey, looking at the effectiveness of cost

    reduction activity within the sector.

    This reveals that, whilst the sector as a whole has achieved significant savings to date, the impact of theComprehensive Spending Review, combined with proposed Housing Benefit reform, suggest much greater

    savings will be called for, and are possible.

    1. Introduction

    It was just over sixty years ago that Aneurin Bevans 1949 Housing Act became law and opened up

    the provision of public housing within the United Kingdom. Six decades ago, our lives were very

    different, but one thing that hasnt changed is the need for social housing for those struggling to

    overcome financial and economic barriers.

    Gary Moreton

    Partner and Head of

    Social Housing Group

    Baker Tilly This report surveyed social housingorganisations across England and Scotland,

    broken down as follows:

    Organisation type

    ALMO

    LSVT

    Traditional housingassociation

    2

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    3

    Housing management and

    housing maintenance were

    the two key areas specifically

    targeted by organisations

    cost reduction tactics.

    2. Summary of findings

    In the past two years, 85% of organisations have

    implemented cost reduction initiatives, with

    increased performance and the normal budgetary

    cycle as the two main drivers

    Almost half (45%) of respondents valued their cost

    reduction plans at 250k or less and all of these

    respondents achieved their target. Only (25%) of

    respondents stated that their target cost reduction

    was greater than 5% or more

    Almost four out of five (78%) organisations

    achieved their cost reduction target

    Housing management and housing maintenance

    were the two key areas specifically targeted by

    organisations cost reduction tactics, with a focus

    (54%) on non-labour costs such as goods and

    services through strategic sourcing andprocurement (48%)

    Only 7% of organisations used external advisers to

    develop cost reduction targets and only 15% used

    external advisers to implement cost reduction plans

    Over 90% of respondents are planning to make

    further cost reductions, with 68% targeting a 5%

    reduction or less. In value terms, almost half

    (43%) of organisations are valuing future cost

    reductions at 250k or less, with housingmaintenance and management as key targets

    97% of organisations will use a comparison with

    the previous years results as the main indicator for

    cost reduction success

    Only just over half (57%) of organisations believe

    the sector will be under continual pressure to

    reduce its cost base. Of this 57%, just over a third

    (37%) believes this will have a negative impact

    on tenants.

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    3. Cost Reduction - Has the social housing sector done enough?

    It is clear from this latest Baker Tilly survey that cost reduction has played a major part in the operational

    strategies of the social housing organisations surveyed. More than four in five have implemented cost

    reduction initiatives over the last two years.

    The need to reduce costs (see below) has been instigated, in the main, by internal motivation. Both a company-

    wide programme to increase performance and the annual budgetary cycle are the main drivers, and there is,

    seemingly, little or no external pressure to reduce costs, at the moment.

    0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

    0%

    20%

    40%

    60%

    80%

    100%

    Yes No

    4

    Has your organisation implemented any cost reduction initiatives?

    Motivation for cost reduction (% of organisations)

    Part of the normal budgetary cycle

    A company wide programme to increase performance

    Benchmarking

    Organisational restructuring

    Pressure from the board

    New performance goals

    Free cash / reduce need for external finance

    Pressure from the regulator

    Other

    Reduce variable costs in line with lower turnover / increased VAT cost

    Merger

    Pressure from the tenants

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    Notably, three quarters of respondents (75%) set their targeted cost reduction at a very achievable 5% or below.

    For 47% of respondents, this equated to 250k or less in value.

    Not surprisingly, only 6% of respondents failed to meet their targeted cost reduction.

    When asked, Which of the following factors would you say helped you achieve your cost reduction targets?,

    respondents overwhelmingly mentioned executive support together with a well planned approach. Interestingly,

    support from the unions was not considered a key factor in the success of achieving cost reduction targets.

    Whilst social housing organisations completely understand the need to cut costs to maintain efficiency, in

    comparison to the commercial sector, many could be said to be setting themselves fairly modest targets.

    Baker Tillys back office benchmarking programme has identified the potential to make savings of over

    1m in some organisations. There are some big opportunities for further positive change in the sector.

    Gary Moreton, Baker Tilly, Head of Social Housing Group

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    0- 5% 6 - 10% 11- 15% 16 - 20%

    Targeted cost reduction

    0 - 5%

    6- 10%

    11- 15%

    16 - 20%

    0%

    1

    2

    3

    4

    5

    6 Aids to cost reduction

    Execu

    tivesupp

    ort

    Clearw

    ellp

    lanne

    dap

    proa

    ch

    Cle

    artargets

    Suffi

    cientc

    omm

    unic

    atio

    ns

    Suffi

    cientacc

    ountability

    Necessary

    incentiv

    esin

    pla

    ce

    Supp

    ortfrom

    union

    s

    5

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    6

    4. Cost Reduction Where are the cost savings being made?

    The majority of savings being made by social housing organisations are front-line focused i.e. in housing

    maintenance and management.

    Cost reduction targets were achieved, predominantly, by strategic procurement, with the main emphasis on

    non-staff reductions.

    Non-labour costs, such as those for goods and services, were the key areas of focus, with 54% of respondents

    targeting these for cost savings. Four out of five respondents (41%) cut back on overhead labour, such as

    finance, HR and IT, whilst only 22% looked at frontline staff and 13% at capital assets.

    0% 10% 20% 30% 40% 50%

    0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

    Areas targeted for cost reduction

    Cost reduction measures adopted

    Housing maintenance

    Housing management

    Finance

    Senior management

    IT

    Development

    Other back office

    HR

    Non labour reduction through strategic sourcing/procurement effectiveness

    Other non staff reduction

    Other overhead staff reduction

    Overhead labour reduction based on a process redesign

    Frontline staff reduction through lean operations

    Outsourcing

    Other frontline staff reduction

    Frontline staff reduction based on cuts in services

    The social housing sector has always faced a challenge the need to balance value for money with being a

    responsible employer and supporting the community. But should a Housing Association be a job creator at the

    expense of efficiency?

    Outsourcing could be a possible solution to this dilemma. However, it appears that it is not currently consideredas a main option. The feasibility of such a move should, at least, be investigated.

    Peter Lunio, Baker Tilly Associate Director, Social Housing Group

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    5. Cost Reduction What does the future hold?

    With over 90% of respondents planning to make cost reductions in the future, the onus lies with

    social housing organisations to take note of environmental, political and regulatory change to ensure

    that any financial savings that are made continue to be sustainable on the efficiency and efficacy of

    the sector.

    As the pressure for social housing grows, so will the need to respond to increasing demands on both

    performance and supply.

    Interestingly, despite the changes noted above, the sector remains focused on the same motivations for cost

    reduction as previously, i.e. the normal budget cycle and a company-wide programme to decrease costs.Pressure from the regulator is only noted by 6% of respondents; benchmarking, either within or outside the

    sector, receives 0% recognition as a factor determining cost savings.

    0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

    Motivation for cost reduction initiatives

    Part of the normal budget cycle

    A company wide programme to increase performance

    New performance goals

    Pressure from the board

    Reduce variable costs in line with lower turnover / increased VAT cost

    Organisational restructuringOther

    Pressure from the regulator

    Pressure from the tenants

    Merger

    Free cash / reduce need for external finance

    Benchmarking

    % of organisations

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    Yet again, housing maintenance and management are seen as the main targets for cost-cutting, with a non-labour reduction through strategic purchasing and procurement viewed as the key strategy and easy targets.

    Evaluation of the effectiveness of any cost-cutting strategies will, in the main (by 97% of respondents), be

    carried out by comparison with the previous years financial results. Less than 10% will be evaluating using

    key performance indicators.

    0% 10% 20% 30% 40% 50%

    Planned value of future cost reduction

    >5m

    2.5m - 5m

    1m - 2.5m

    751 - 1m

    501 - 750k

    251 - 500k

    0 - 250k

    0 1 2 3 4 5 6

    Comparisonvs. previous years

    results

    Benchmarking Discussionwith your peers

    Priorexperience

    Other

    Areas to be targeted for further cost reductions

    Housing maintenance

    Housing management

    Development

    IT

    Finance

    Other back office

    HR

    Senior management

    0%10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%How will you know if these initiatives will be sufficient?

    Cost reductions are targeted in the main (by 68% of respondents) as 5% or less; 72% of respondents expect to

    achieve cost savings of between 0-500k in the next financial year.

    8

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    Finally, there is the question of whether the sector believes that it really is time for change and what the future

    has in store. Tellingly, only just over half (57%) of those surveyed forecast any pressure over the next few years

    to reduce their cost base. Of these, only 54% believe that cost-cutting can lead to greater efficiencies.

    Future uses for external advisors

    Develop cost reduction targets

    Implement your cost reduction initiatives

    Train and develop your staff in cost reduction techniques

    The use of expert advice of external advisers to guide and assist in the cost-cutting process remains limited.

    One in ten of the respondents (10%) intends to use external advisers to develop cost reduction targets (up from

    7% over the previous period), whilst almost one in three (31%) intends to bring in external help to implement

    cost reduction initiatives (up from 15% previously).

    The social housing sector has demonstrated a robust character, with strong balance sheets, over the

    economic turmoil of the last couple of years. As a result, in comparison to the commercial sector, there hasbeen less pressure on organisations to make significant cost reductions and to capitalise on the significant

    external expertise which is available to them.

    There could be sizeable gains to be identified, at the very least, by benchmarking outside of the sector and

    also by undertaking an independent and impartial review of operations.

    Keith Ward, Baker Tilly Director, Social Housing Group

    9

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    6. Conclusion

    This report provides an interesting and thought-provoking overview of how social housing organisations

    view the financial pressures placed upon them by their sector, and also how the political and economic

    factors of the future will impact on their cost strategies.

    It is clear that the vast majority of organisations have worked hard to embed value for money as a culture, but

    the continual steps that are being taken in this area can only be considered as incremental. Arguably, it is

    steady, almost cautious, progress.

    Against the backdrop of political change, a new regulator, public sector cuts and benefit reform, further cost

    reductions are required, especially for associations seeking to continue development and provide bettertenant services.

    Most associations have harvested the low-hanging fruit, achieving up to 5% cost reductions without

    significantly changing work practices. The results of Baker Tillys back office benchmarking programme suggest

    that greater savings, in the order of 1m or 20%, are achievable. It is time for the sector to be more aggressive

    and transformational, driving through cost savings to support service development and tenant programmes.

    The sector is going to have to look at the way it operates and open up its thought processes, comparing itself

    to commercial bodies as well as sector wide benchmarking. External professional advice may be needed to

    help boards with strategic and tactical advice to move away from the year-on-year incremental 5% cost

    reduction targets.

    Above all, the social housing sector will have to innovate like never before to deliver the Government target of

    increasing the number of new-build social housing homes delivered each year. This is against a capital budget

    down from 8 billion to 4 billion.

    Now is the time to untap the potential locked within the social housing sector and take even larger strides

    towards the value for money goal.

    10

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    Baker Tilly is a leading firm of auditors and advisers to the not-for-profit sector. Our client base and presence

    has increased continuously over recent years. We have over 150 social housing sector clients, ranging from

    traditional Housing Associations (HAs) to LSVTs, ALMOs and other specialist housing operations.

    The housing sector is operating in one of the most turbulent times in living memory with many challenges, but also

    opportunities. Baker Tilly are focussed on helping clients Survive and Thrive.

    Our services to help you Survive include:

    Audit

    Corporation Tax

    VAT

    Risk Management

    Pensions

    Debt Management

    Back Office Benchmarking

    Governance

    Our services to help you Thrive include:

    Financial modelling

    Corporate Finance

    Business Process Improvement

    Benchmarking

    Procurement

    Strategic Planning

    Asset Management

    Mergers and Restructuring

    IT Consultancy

    Employment Consultancy

    See overleaf our specialist housing sector team. If you would like further information, either contact a member of theteam or go to our website: www.bakertilly.co.uk/sectors/socialhousing

    11

    7. Baker Tilly in the Social Housing Sector

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    Gary Moreton

    Partner and head of Social Housing

    [email protected]

    Tel: 0121 214 3100

    Philip Brown

    Head of Social Housing technical

    [email protected]

    Tel: 0121 214 3100

    Midlands Technical

    Andy AllchinPartner

    [email protected]

    Tel: 0117 945 2000

    Peter Lunio

    Associate Director Baker Tilly

    Management Consultancy

    [email protected]

    Tel: 0117 945 2000

    South

    Benchmarking and process management

    Peter Howard

    Partner

    [email protected]

    Tel: 01284 763 311

    Graham Batty

    Senior Tax Manager

    [email protected]

    Tel: 0121 214 3100

    East

    Tax Services

    David Lewis

    Partner

    [email protected]

    Tel: 01923 816 400

    Steve Hodgetts

    VAT Partner

    steve.hodgetts@baker tilly.co.uk

    Tel: 0121 214 3100

    London

    VAT Services

    Keith Ward

    Regional Director

    [email protected]

    Tel: 0161 830 4116

    Jim Clifford

    Corporate Finance Partner

    [email protected]

    Tel: 01923 816 400

    North

    Corporate Finance

    Janet Hamblin

    Partner

    [email protected]

    Tel: 0131 659 8338

    Scotland

    12

    8. Baker Tilly Social Housing Sector team

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    2011 Baker Tilly UK Group LLP, all rights reserved.

    Baker Tilly UK Audit LLP, Baker Tilly Tax and Advisory Services LLP, Baker Tilly Corporate Finance LLP, Baker Tilly Restructuring and Recovery LLP and Baker Tilly Tax and Accounting Limited are not authorisedunder the Financial Services and Markets Act 2000 but we are able in certain circumstances to offer a limited range of investment services because we are members of the Institute of Chartered Accountantsin England and Wales. We can provide these investment services if they are an incidental part of the professional services we have been engaged to provide.

    oc

    About Baker Tilly

    Baker Tilly is a leading independent firm of accountants

    and business advisers that specialises in providing an

    integrated range of services.

    We provide our growing and established business clients

    with audit, accountancy, personal and corporate taxation,

    VAT, management consultancy, corporate finance, IT

    advisory, restructuring and recovery and forensic services.

    The firm has national coverage through its network of

    offices and is represented internationally through its

    independent membership of Baker Tilly International.

    For more information about Baker Tilly please visit our

    website at www.bakertilly.co.uk


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