Unveil-June 2016-pdf

JUNE 2016

UnveilR e e b o n z N e w s l e tt e r

MANBehind the Lens

- Ali Hanafiah Zakie

1013-Unveil-2016-Q3-2singlepage.pdf 1 20/7/16 11:52 am

OPEN BOOKAnnouncements 4

Hack a Mac 6Company News 8

Ask the Photographer 10

FOLLOW YOUR HEARTTête-à-Tête 12

In Focus: Gail Chen 14 Coffee Talk 16 A Chat With 18 Best #InReebonz 19

DATA DRIVEN Meet the Consumer 21

Campaigns of the Quarter 22

C . A . N . IManaging Stress 25

Behind the Brands 26Career Advice 28

YOUR QUESTIONS Q&A 30

BEHIND UNVEILSharanjit Kaur, Senior Global Marketing Manager; Lynette Teng, Senior Communications Executive; Rachel Ong, Copywriter;

Chowlyn Ng, Copywriter; Nabilah Kamal, Copywriter; Avian Jun Nishikawara, Senior Fashion Copywriter; Andrea Li, Fashion Copywriter;

Hayley Kwang, Fashion Copywriter; Chua Yuan Han, Fashion Copywriter; Damian Tan, Fashion Copywriter; Ong Miaw Hui, Fashion Copywriter; Anthea Tan, Head of Culture Development; Lily Lim, Manager - Training & Development;

Zaidah Mohd, Creative Director; Faisal Roslie, Creative Designer.

CONTENT


Dear Friends,

As we close another chapter on yet another quarter, let us face forward and anticipate the myriad of exciting modifications ahead of us.

For one, we are a day closer to the shift to our new building and I can’t wait to share it to you. I would also like to dedicate a special mention to our TEE team, who have diligently led invigorating initiatives within the office to reinforce our three core values. You will find out more about

these initiatives in the pages beyond.

You will also find that both new and familiar sections have been reintro-duced to the potpourri in this issue. As such, I hope it is with excitement you unfold your copy of Unveil, with ease you read the content and with

trust you receive our delivery of information and knowledge.

As we move on to what might be tougher times ahead, let us all strive harder to stride on the path to profitability.

Samuel LimCEO

From theC.E.O


By ANDREA LI

Announcements:NEW OFFICE


Big and exciting things are just around the corner for Reebonz! Recent-ly, the management team had to put on their construction hats and bravely head up to the rooftop of the unfinished 8-storey building at Tampines. There, they toasted to this monumental moment with our CEO, Samuel, and took part in the topping out ceremony, filling in the final pieces to signal the dawn of a new era. This was certainly an unforgettable and proud moment for all that attended!

As many of us look back on the days spent at Clifford Centre and Tai Seng, we also look forward to the first day we step foot into our new home and office at Tampines. Here’s some updates to note!

When are we moving out and moving in? We are expected to move out of our Tai Seng office building by Decem-ber 2016 and also in the same month, move in to our new office at Tampines.

Where will the new office be?Tampines North Drive 5.

What are the levels to expect in the new building?It will be an 8-storey building and these are the tentative allocation plan for the various departments:

Level 1: Production, merchandising, inbound and outbound Level 2: Warehouse Level 3: Cafe and Incubation SpacesLevel 4: Carpark Level 5: Incubation Spaces Level 6: Incubation Spaces Level 7: Corporate office Level 8: Retail space

Shuttle service and schedule: There will be a shuttle bus service from Tampines MRT station to our new office building, making multiple runs in the morning and evening.

Will there be a nearby lunchspot? Yes! In fact, there is a plan to have a cafeteria on one of the levels. But if you prefer to take a walk during lunch, IKEA Tampines would be one to consider heading to.

To find out more on what to expect at our new office, you will just have to wait till the next issue of Unveil!



If you read on thinking that we are going to educate you on the technical process of gaining unauthorised access to a computer and its programs, you are going to be disappointed. Because we are really talking about creative solutions that will maximise the mileage of your Macbook, of interesting and unknown hacks that will enable you to work on your laptop with greater ease and efficiency. After all, most of us here in the office has a sleek and silvery rectangle sitting atop their desks.

Below, discover some curated tips and tricks that will help you become much more adept than adapted with the Macbook, more so when you learn how to undo an accidentally-closed tab by simply depressing three buttons on the keyboard concurrently.

By CHOWLYN NG

Command + A Command + C Command + F Command + H Command + M Command + N Command + O Command + P Command + Q Command + R Command + S Command + T Command + V Command + W Command + X Command + Y Command + Z Command + (+) Command + (–)Control + T Command + Tab Command + Shift + T Command + Shift + 3 Command + Shift + 4 Command + Option + Shift + Escape

Select All Copy Find Hide Minimise Active Window New Finder/Window Open FIle Print Quit Application Reload Page Save New Tab Paste Close Window Cut to Clipboard Redo Undo Zoom In Zoom Out Cycle between Tabs Toggle between Programs Reopens Last Closed TabScreenshot of Entire Screen Screenshot of Selected Area Force Quit

Tricks to knowWhat do you mean? To get an instant definition on an unfamiliar word, place your cursor over said word and press Command + Control + D.

Math is hard Type any math problem into your Spotlight search and your Mac will spontaneously do the math and give you the answer via the calculator app without wasting time on starting up the app itself. To launch Spotlight, hit Command + Spacebar. The purge Free up at least 500MB of space if your Macbook starts to slug. Simply type the word “Purge” in the command line of the Terminal app (Applications > Utilities > Terminal) and voila! Dock where? If you want full access of your screen without the dock’s hindrance, press Command + Option + D to hide it. Press the same keys to bring it back. Notifications begone This will come in nifty when you are caught in a conference call and sharing your screen. To keep conversations with your colleagues among yourselves, hold down the Option button on the keyboard and click on the Notification Center icon in the Menu Bar. When the icon fades out, you will know that the do-not-disturb mode has been activated.

An apple a day Just for fun, hit Shift + Option + K to conjure an Apple icon instantaneously!

Keyboard Shortcuts

Hack aMAC


Be Rewarded with 24 hours off!

Getting the work day off when it is your birthday is great but being able to choose when to get the day off within your birthday month is certainly the icing on the cake! Starting May 2016, this benefit is officially open to all global offices. Did we mention this also applies to those whose birthdays fall on the weekends and public holidays? Splendid!

The Best Things in Life are Free (Drinks!)

Well, not from a vending machine that has gone faulty but from one that is dispensing complimentary beverages for its employees - no tricks involved!

For many of us, this has been one of the best news we have had this year! This movement came as an effort to make our lives at Reebonz more exciting and most have been seen embracing this initiative enthusiastically. There is a good array of beverages to choose from - cold or warm, sweetened or creamed, the choice is yours. Our photo admin from the production team, Yusof Alsagoff, shared his drink preference, “Cold Milo, always.” Tea breaks are never the same again - get your beverage today at Level 4’s Pantry!

By ONG MIAW HUI

The Wheel of Surprises

For the ones who are turning a year older, the management has decided to add a more personalised touch to celebrating your big day. In the past, it was merely a gathering of the ‘birthday month babies’ at the pantry. However, the management now wants to bring your cake to you! Along with the Wheel of Surprises, our lovely team heads to every department to wish the celebrants and presents each of them with a cupcake and a song. The wheel then comes into play and every celebrant will walk away with a prize, which will change from time to time. If your birthday has yet to arrive, anticipate this!

CompanyNEWS


Mega Sale 2016

Held over the second week of June, this exciting event at Clifford Centre, had our very own employees participating on the sales floor and attending to customers. With massive bargains and a wide range of luxury goods to choose from, it's no wonder the crowd was almost unstoppable all week. It's usually through such sales do we witness some Reebonzers possessing the potential to be really good sales people. All in all, there certainly is fun in the frenzy!

Reebonz Sydney Concept Store’s 3rd Anniversary

In May, our concept store in Sydney, Australia celebrated its 3rd anniversary with a bang! A PR event took place at the store and it was hosted by Aussie fashion blogger, Nadia Fairfax.

The night featured an exclusive charity auction of luxury goods from brands including Saint Laurent, Prada, Burberry, and a Q&A with Nadia Fairfax on style. There was also a model showcase featuring the latest arrivals on Reebonz. On that night, $2800 was raised for a local charity - White Ribbon, which campaigns against violence towards women. Terry Tsen, Marketing and HR executive of Reebonz Australia shared, "It was great to see all our hard work come to fruition! The event went extremely well and our guests had an amazing time. The highlight of the night was the charity auction which was so much fun for everyone. What made it even more fulfilling was that it was for a good cause!" What a way to celebrate the milestone we have achieved!

Reebonz Australia Bubble Soccer Session

In Reebonz, we strongly believe in celebrating the little victories. The team at Reebonz Australia booked a session of Bubble Soccer as a department reward for hitting their quarterly target. They certainly had a ball while at it!

"It was a lot of fun & it was a great experience but I had no idea the bubbles were so heavy! It was nice to hang out with the team outside of the office and I'm looking forward to more fun events!" enthused Junie Dien, a Member Relations Officer.

We are sure that there would be more of such events to come for our Australian team.


By AVIAN JUN NISHIKAWARA

Ask thePHOTO

GRAPHER


A familiar face around Reebonz Singapore HQ, Ali is often seen behind a camera or sketching deep in concentration. We had a talk with this jovial fellow about his beginnings, inspirations and work.

What are some of the ways a colleague has made your work easier?I work closely with Kimberly. Her excellent attitude and professional-ism has made my work much easier! I’m mainly the photographer, while she is the stylist and we work well together. We make a good team.

She knows clearly what items should be featured on our website as she had previously worked at a magazine, so I trust her knowledge and instinct on these things.

What is one tip every photographer should know?Shoot what you know! Everyone has a different vision so you should shoot what you’re good at and what you think is best. I’m a graphic designer and a photographer, so I shoot, edit and design - that’s what I’m good at. Not everyone will like what you do, but someone will and that’s all that matters.

We’ve noticed that you have a huge number of followers on Instagram. What do you think is your most attractive trait which resonates well with people?Most people on Instagram do only one thing - like fashion, food or nature. I do a bit of everything because I can design, sketch, take photographs as well as do typography. My Instagram is a mixture of design, art and fashion, which I think appeals to a broad base of audience.

What would you tell someone looking to be as successful as you are on Instagram?Be genuine! Just enjoy what you are doing. The rest will follow.

How did your love for sketching start?When I was younger, I started sketching characters from my comic books because I was very fascinated by them. My mother saw my sketches and went out to buy more comic books for me to sketch! In a way, she was the first person to encourage me to pursue my art and for that, I have always been grateful.

She's sure your number one fan! What inspires you these days then?These days, I browse a lot of art-related websites and magazines to get my inspiration. I also draw a lot of inspiration from music videos and motion graphics videos. I find that it is important to see the work out there, so that I can learn and constantly improve on my work.

@alillustralee


Tête-à-Tête By RACHEL ONG

In this issue of Unveil, we speak to our Operations Team to find out what makes them tick and their tips to keeping their work trusted, easy and exciting.

TEE SIN YEEShipping Administrative Officer

What are some things you do to minimize mistakes in your daily work?As my job requires me to multi-task, I devote my full attention to every task. When there is a high volume of orders, effective communication and coordina-tion with my colleagues are important as we need to avoid mistakes and improve efficiency.

What’s one thing most of your colleagues don’t know about you?I have been wearing spectacles since I was 4 years old.

CHAN MEE HUAShipping Administrative Officer

What’s one thing you would change about the Reebonz office to make life at work easier?Changing the position and brightness of the lights in the Outbound area would help greatly as we are heavily depend-ent on good lighting!

Tell us about the most exciting thing you’ve ever done in your life.It would be the opportunity to meet awesome people who I've learned a lot from and having the privilege to see things through their eyes.

HELEN KONGSenior Supervisor

What’s the one thing that could make your job easier? I would love to have a more conducive working environment, such as a more comfortable chair and a more spacious workspace. Handling a large number of products do make it difficult for me to move around and communicate with my team mates!

What’s one country you’d like to travel to next?The next country I would like to travel to is definitely Japan, for the beautiful scenery and cold weather.


WINNIE LAIOutbound Supervisor

What are some things you do to minimize mistakes in your daily work? Check, double check and triple check to avoid mistakes. Sales IDs are very impor-tant when it comes to packing and shipping.

What’s one thing most of your colleagues don’t know about you?I may look stern and sound fierce in the office, but I'm actually friendly and humorous outside of work.

SYED YUSOFPhotography Administrator

If you could do anything to make your job more exciting, what would it be? How much more exciting can job be? We wouldn’t be here if we didn’t find it at least a little exciting, so thank you Reebonz!

What’s one country you’d like to travel to next?It would be Europe, so that I can watch a Manchester United football match at the Old Trafford. If not, probably Boracay in the Philippines.

PARIS WONGWarehouse Administrator

What are some things you do to minimize mistakes in your daily work?I make it a point to get enough rest at night to minimize mistakes at work during the day. If I encounter issues, I would discuss them with my colleagues to ensure everything runs smoothly.

What’s one thing most of your colleagues don’t know about you?I am of both Chinese and Indian heritage!

JIN WEIShipping Executive

If you could do anything to make your job more exciting, what would it be?I would love to achieve a high level of customer satisfaction by going the extra mile at work.

What’s one country you’d like to travel to next?Italy!

STEPHAN SEAHWarehouse Assistant

What’s the one thing that could make your job easier?An implementation of high tech devices could make our job easier, and organise more outings so we can build better relationships with one another.

Who do you trust most in your life and why?I have absolute trust in Christ, as right now I am the only one left in my family.

NGUI KEAN ONNWarehouse Assistant

If you could do anything to make your job more exciting, what would it be?Listening to music! This adds some fun to my work day.

Who do you trust most in your life and why?My Father, because I know that I can rely on him no matter what.



Having an exclusive access to witness each season's new trends before the world, Reebonz's Senior Merchandiser, Gail Chen, also has had a fair share of interesting encounters, especially during her buying trips. We sat with this charming lady behind what goes into the Reebonz inventory.

By NABILAH KAMAL

Tell us more about your role in Reebonz?In general, my task is to analyze consumers' buying patterns and predict future fashion trends. Besides that, I review performance indicators on a regular basis, such as sales and discount levels. I must always be ready and react to changes in demand at all times. A merchandiser is also known as The Initiator, The Influencer, The Decid-er, The Buyer and The User.

Since you started working for Reebonz, how has the journey been for you?Working in Reebonz for the past two and a half years has been a great learning experience! An interesting fact - I was formerly from a design & merchandising background, and had no exposure in buying. It isn't a long road yet (laughs), but I must say it's the journey that is important.

Share with us one of your most memorable Reebonz expe-rience.I am not sure that I have had a 'most memorable' experience, but I am often amazed by a lot of happenings and occurances that would pop up during my buying trips.

How do you practise our brand values Trusted, Easy and Exciting (TEE) at the workplace?My ideal working environment is one where there's a good sense of team spirit. A strong work ethic is essential but the humane factor is also important. I enjoy working with our Merchandising team who has a decent sense of humour - they may take their work very seriously, but don't necessarily take themselves too seriously!

I am fond of humble individuals who are dynamic and progressive towards their work. I really enjoy working as part of a highly committed and professional team.

How would you describe working at Reebonz?Challenging, inspiring and fun!

If there’s an important insight you can share with other Reebonzers about merchandising, what would it be?First of all, you must be able to adapt to the 'Fast & Furious' environ-ment. Buying is not a glamourous job like what most people would think . This is because buyers are always on 24/7 standby mode due to the dfferent timezones of our overseas suppliers or agents.

I have also learnt that due to the frequent work-traveling days, you must put in extra effort to keep good ties with your family and friends.

What is your favourite book, and why do you think every-one should read it? ‘The Beautiful Fall' by Alicia Drake, which charts the rise (and rivalry) of Yves Saint Laurent and Karl Lagerfeld in Paris during the 1970s. This book documents the careers of two of fashion's most prominent designers with incredible biographical detail. It's a dramatic, fascinating and addictive book to read especially for fashion enthusiasts.

What is the country that you have not visited and would like to visit the most? Turkey, definitely! I love their juxtaposition of East meets West culture. I wish to see the unique mix of cultures and architectures when visiting some of the ancient mosques in Istanbul. Most of Turkey was under the control of the Byzantine Empire, the center the Orthodox Church. When the empire fell to the Turks, it is interesting to see many of their churches converted into mosques.

If you were a designer brand, what would it be? Balenciaga. I adore its androgynous style that features a combination of masculine and feminine characteristics .

What is your favourite designer bag?I have many favorite designer bags [laughs]! However, I strongly believe that it is not the latest bag trends or seasonal hues that make up your style, but rather a timeless classic in an appropriate size which suits my personality and daily ensembles.

What are the words of wisdom you live by? 'I like to listen. I have learned a great deal from listening carefully. Most people never listen.' ― Ernest Hemingway

In Focus:GAIL CHEN



By CHUA YUAN HAN

Customers - the people who make us and could also, potentially destroy us. More often that not, we think that giving the customers what they want is how we, as a business, can thrive. However, this is a myopic and antiquated thinking that has led to the downfall of many once-great companies.

Truly, what turns your average consumer into a loyal customer is dependable on not just the tangibles, but more importantly, the impalpable - Service.

On a daily basis, we often forget the heroes standing at the frontline of our operation - the member relations officers who punctiliously manage our customers' expectations and requirements directly. As their titles suggest, they are the ones who build and sustain relation-ships with our customers. Without them, we would have no use for a clever marketing strategy or attractive new product whatsoever.

In this issue, we speak with one of our dedicated Member Relations soldier, Lynn Zainal, on her role, thoughts and personal experiences with customers. Lynn, has earned herself several compliments from our customers and we're truly humbled to have a short cozy chat (Member Relations are very busy people!) with her.

As a Member Relations Executive, what does your job scope entail? My primary role is to attend to customers' queries and feedback on a daily basis via phone calls and emails. I also assist my manager with other operational needs such as monitoring and updating her on our team's performances in key areas like, service level and response time.

Describe your most challenging customer experience and how did you manage it? [Laughs] You know what, I actually have to handle challenging custom-ers everyday! How do I manage them? By imagining how I would want a service officer to serve me. I will always be patient and try to put myself in their shoes. I am a believer in karma and that what goes around does come back around. Life has a funny way of making you deal with what you make others go through. With that mindset, I do my best at managing each customer’s different needs.

Describe your best customer experience and what did you do to sustain it?I had this member who was a new mum. I remembered hearing her baby crying profusely in the background while I was on the phone with her. She had just made a third order and wanted to make sure the bag we are sending her is not defective. To manage her expectations, I gave her the assurance on my side while she attended to her baby. I headed down to the warehouse and physically check the condition of the bag and got back to her that very same day. I had it shipped out the next day and she called in to say thank you for checking the physical piece before sending it to her. Ever since then, this member started putting her trust in me. That is how I sustained the good customer relationship. Till today, she remains a loyal customer. Last I heard, she has gotten herself a mini Lady Dior, a Fendi Micro Peekaboo and a Givenchy mini pandora. She really loves tiny bags! [Laughs]

What are some of the training workshops you have under-gone that proved to be useful in helping you do your job? TEE workshop. It makes me understand why different departments in Reebonz play important roles. If one team makes a mistake, you can expect a domino effect. As I also deal with various departments, I need to understand why certain things can or cannot be done. It does help me with my daily tasks.

Away from serious talks, let's tackle with some fun ques-tions! When we think of MR team, we make the associa-tion that the telephone is your best friend.

On average, how many calls you personally handle each day? On an average, I handle about 50 calls per day. The number goes up during festive season.

What are the top 3 most prominent brands our customers love to buy?I would say Prada, Saint Laurent & Miu Miu. I receive queries on them daily.

Share with us 3 important traits that a Member Relations Officer should have.Patience. More patience and even more patience! [Laughs] And yes, we need to be attentive and have a good set of communication skills as well..

Being exposed to so many different designer bags in Reebonz, there must have been a few that have caught your fancy. What are some bags on your wish list? I love Chanel, Céline & Hermès!

If you have a choice to do an exchange with another department for a month, which department would it be and why? Ateliers department. I would love to learn how bags or watches are being inspected and authenticated. It would be an added advantage to my knowledge and experience.

Coffee Talk withLYNN

ZAINAL


By HAYLEY KWANG AND ONG MIAW HUI

Every issue, we attempt to invite two Reebonzers from different departments to exchange five questions with each other. This is to encourage inter-departmental bonding and really, what's the harm of making new friends around the office? For this issue of Unveil, we are bringing together two lovely personalities - Kia Hui, from Merchandis-ing and Fabian, from the Training and Development department.

Here's a candid coverage on what they got up to:

Fabian: So Kia Hui, what do you think my job scope is about?

Kia Hui: Hmmmm I’ve interacted with you briefly during the culture training, so I'm guessing that part of your job involves promoting the company culture and bonding within staff at Reebonz?

Fabian: That’s pretty accurate! I do help with the planning and executing of these trainings with my team. It’s great that I get to work with an enjoyable bunch of people. How about you? What do you like best about your job?

Kia Hui: I enjoy that it is not overly rigid as I liaise mainly with sellers and depending on their queries or requests, we'll have to come up with different ways to handle them. It seems like interaction with other people is a huge part of both of our job scopes. I’m interested to find out what it’s like in the shoes of our other colleagues. You know how every parcel comes with that beautifully-tied ribbon? It’d be nice to know how to do it from one of our Reebonz packers! If you could switch positions with anyone in the company, who would it be?

Fabian: If I could switch positions, it’d definitely be with Joan because I really like that he gets to travel to Europe for his work. Anyway, it seems like you really enjoy working here! What aspect of Reebonz do you like best.

Kia Hui: Yes, I do! Well, I really like the fact that everyone at Reebonz are quite friendly, even people from other departments whom I don't work with. How about you?

Fabian: Definitely the vibrant environment of Reebonz. It makes coming to work a much happier daily affair.

Kia Hui: I know right, I’m really going to miss this office when we move to Tampines. There are so many affordable food options around here. Where’s your favourite place to have lunch in Tai Seng.

Fabian: I will miss this place too! I enjoy heading to ‘Ten Ten’ for the tasty fish soup! Speaking about food, I think it is time for lunch!

Kia Hui: Yes, I might just try the fish soup today!

A ChatWITH...


1. Merchandisers at ReebonzOur merchandisers sure look like they had a lot of fun at the ESCAPE room! Everyone needs some time off outside of work and team bonding is one reason to do so! Clearly, the merchandisers are best at showing us how its done.

2. Reebonz Mega SaleReebonzers are having a whale of a time at the Mega Sale! It will be the last time we are holding it at Clifford Center and these Reebonzersare not letting this one go. Cheers to a successful sale!

Best#INREEBONZ

By HAYLEY KWANG

If you are reading this right now, we would like to request you to do one thing. Pick up your phone, tap the Instagram icon on your screen. Under search, key in "inReebonz" and hit the Follow button! For those who do not know, Reebonz has an official instagram account! It documents a wide range of our everyday life; from our successes and celebrations to our uncannily similar fashion sense.

Managed by the TEE Team, we’re fed with entertaining posts about #InReebonz. According to them, the purpose is to leverage on social media, bringing the global offices and country teams closer. It also keeps us informed, involved and updated about each other. Let's check out what's been going on in Reebonz!


By CHUA YUAN HAN

3. Topping Out CeremonyOur building at Tampines is one step closer towards completion! Everyone is more than psyched to see how the new office will turn out.

4. Reebonzer Wedding at TaiwanAnd here is what's happening with our Taiwanese counterparts: Love is in the air for our fellow Reebonzer bride. We wish her everlasting love and happiness!


By CHOWLYN NG & NABILAH KAMAL

Let us take a moment to appreciate the true heroes that drive our business to greater heights by supporting us throughout this entrepre-neurial expedition: our amazing customers! All hail the kings and queens, because where will we be without them?

In this issue, we introduce you to one of our longest member, Ms. Cynthia Kwok, who has been loyal to us since seven years ago.

It was on March 2009—the very first month during which Reebonz was launched—that Cynthia signed up as our member and discovered her predilection for our trusted online platform. It is to our amazement to discover that she has purchased over two hundred of Reebonz’s designer favourites till date, and that has left us no doubt in rewarding her with our exclusive Black membership for being among our top and consistent supporters.

With a recent purchase made just two months ago, her most prized possession has to be the classic Christian Dior Granville Cannage Lambskin Boston bag worth S$3,395 – a hefty purchase but one that is befitting of the luxury aficionado in its opulence and elegance.

Meet theCONSUMER

Reebonz’s longest member


By RACHEL ONG

Global Marketing Style Files OOTD Contest In May, the global marketing team got female Style Files readers to reconnect with and indulge in the things that they want, such as praise, class and power. One such effort was to celebrate our blog readers’ individual style with an Outfit Of The Day contest. The ladies were encouraged to post their best sartorial shot on either Instagram or Facebook using the contest hash tag (#myReebonzOOTD) for a chance to win one of five Salvatore Ferragamo wallets. Almost 400 entries were received in total over a two week period. Additionally, traffic to the Style Files blog pages and number of engagements on Reebonz’s Facebook profiles saw a hike, rounding up what was a successful campaign.

Campaigns of theQUARTER


Reebonz Malaysia’s YouTube Collaboration Reebonz Malaysia’s biggest campaign this quarter sought to drive awareness for Closets as well as website traffic, so together with YouTube star Joseph Gemani, they went out in full force on social media. An engaging video starring Gemani that was created to educate viewers on the functions and features of Closets received more than 20,000 views. To top it off, a Salvatore Ferragamo Bag was also given away to a lucky fan. The campaign successfully generated more interest among Reebonz members, who have been sending in enquiries and starting to sell on the Closets platform ever since.

Reebonz Australia Reebonz Australia sent one Reebonz fan and 20 of their friends to a VIP movie screening of the blockbuster Now You See Me 2, as part of a social media campaign to increase their page reach. Participants simply had to like the Facebook post and tag five friends to qualify. Though the campaign was low in cost, it effectively extended their social media reach and follower count. On the week of the campaign, Reebonz Australia saw the highest surge in social traffic for the quarter.



By DAMIAN TAN

In a typical work day, it’s all too easy to get caught up in the pressure of meeting deadlines and hitting quotas.

Here are some ways you can manage stress at the workplace.

Proper posture If you feel that your muscles are tensing up – especially in your neck, back, wrists and shoulders – it’s usually a sign of bad posture. Stress is both a cause and effect of poor posture so improving it can lead to reducing stress.

Move it Too much sitting is bad for you! Get up once every hour to move around. You could do some light stretching, take a walk to the water cooler, vending machine or even to the toilet. This will help to get your blood flowing and improve circulation.

Change your perspective If you have a laptop, try sitting at another position. A fresh surrounding can lead to fresh perspectives. Looking at problems with fresh perspec-tives can also help you identify and even solve them!

Good eye-dea We only have one pair of eyes to last our lifetime. It’s definitely a good idea not to stress them out and overwork them by looking at the computer screen the whole day. Look at greenery in the distance to help your eyes relax and recover from stress.

Talk about it Approach your colleagues and have a chat. Share a joke and have a good laugh! Laughter is after all the best medicine. Simple measures can also help lower stress levels – whether it’s someone checking if the other person is alright, or making the other a cup of tea, or sharing snacks – these little actions go on to show the other person that you care.

Outside of work Stay hydrated, eat well, sleep well and exercise. As clichéd as it sounds, these help to regulate the effects of stress you face and sets you up to better deal with stress in or outside the workplace.

ManagingSTRESS


By CHOWLYN NG

Brands are no longer mere names. As the scale of marketing stretches and strategies evolve with contemporary demands, the definition of the word “brand” has unmoored. Brands now tell stories, of both the tangible and intangible, that confer on us idiosyncratic perceptions of what a brand encompasses.

But today, we will be telling their stories for them. Gathering the most sellable and most profitable brands from eight hundred of them, we share with you the tales of these labels within Reebonz.

Best–Selling (In Quantities Sold)Michael Kors 29.3K Prada 21.7K Salvatore Ferragamo 20.5K

Behind theBRANDS


Michael Kors You might remember the designer as a regular judge on the reality series Project Runway. Epitomising jet-set chic, the eponymous New York label is number one on our best-selling list in quantities sold. This can be attributed to the fact that Reebonz carries the widest range of Michael Kors collection available in the market — on average, there are more than three hundred SKUs available per season.

The brand became increasingly popular with their launch of the Selma bag, although their first hit was the classic Jet Set tote, a design true to their aesthetics.

Salvatore Ferragamo An encapsulation of innovation, class and opulence, this Italian brand came in number three on our best–selling list in quantities sold.

This brand pools a huge catalogue. It can be observed—although not definitively—that the number of SKUs a brand carries shares a direct correlation with the amount of its quantities sold. Since the brand is a bona fide classic, sales have always been stable.

Prada Prada is a sophisticated and well thought–out brand; therefore, it comes as no flummox that the brand is a hit among our savvy consum-ers.

Ranking first in terms of revenue brought in and second in quantities sold, Prada’s higher price points are a logical explanation behind this phenomenon, with its most popular designs being the Galleria and Tessuto handbags. However, Prada has been experiencing a swoop in sales lately due to the singularity of its designs across seasonal collec-tions. It will be interesting to witness the potential drop-off of Prada from its strong chart positions, as other luxury brands step up to take over.

Balenciaga Known for its ultramodern cuts and urban aesthetics, Balenciaga ranked runner–up on our list as the most profitable brand. You proba-bly guessed it — its celebrated, classic motorcycle–inspired bags have always been fashion’s favourites and their timelessness pervades the streets up until today.

It seems their City bag is the most sought-after; every season, the couture house will launch a refreshed rendition of the City bag, as well as a series of new, on-trend colours. However, the elusive brand struggles to keep up with fashion’s high demand, creating an insatiable appetite in the sartorial circle for Balenciaga’s costly classics.

Saint Laurent Hedi Slimane brought an offhand aura to luxury that made waves in the fashion circuit. The bad boy/rock chick allure proved to be a spellbind-ing formula as the brand rakes in the highest revenue, after Prada and Balenciaga.

Their most popular range sports the unmistakable YSL monogram, most often gilded or galvanised; however, the Rive Gauche and Du Jour bags are also comparable neoclassics.

In light of Hedi Slimane’s recent departure from the brand, style watch-ers can anticipate a stark shift in aesthetics with the helm of a new creative director — rumour has it that the fashion house might lose the YSL monogram all together.


By NABILAH KAMAL

Working in a fast paced online industry can be exhilarating, being both fun yet challenging at the same time. Climbing your way to success in this scope of work is more than working overtime or giving your best. At Reebonz, great achievements are often a collaborative effort, but it takes each and every individual’s determination and hard work into gaining amazing results. We had a chat with Chief Marketing Officer and Reebonz Singapore General Manager, Jan Jeffrey, as he shares ten tips for success. You are the CEO of the brandTreat your company like your own! Whether you’re a junior associate or already sitting at the managerial level in a company, it is essential that you know your responsibilities of your area. Learn to grasp information quickly and figure out the best next steps. Be professional at all timesGaining credibility by displaying good professionalism towards your job shows that you are serious and responsible in your area of expertise. Little yet important gestures such as being prepared for meetings, punctuality, acknowledging contribution of others are some of the factors that you are professional at work. You are responsible for your own career growthYou must first have a direction, and identify where you want to go or grow within the company and industry. Always proactively seek for training opportunities, task experiences or knowledge development in your area. Understand your own strengths, weaknesses and skill gaps, don’t just wait for your manager to identify them. Listen and evaluateMost managers have the ability to digest information and evaluate situations to find the best next steps of action. Effective listening involves seeking sufficient information and discovering the conse-quences before brainstorming and implementing a proper solution.

Respect the time of othersRemember to always be considerate of your colleagues’ time and capabilities. Keep discussions and meetings short yet comprehensive by taking into account the objectives and exact people who can contribute. Understanding one’s capabilities and skills encourages good communication among your partners, hence stimulating a great working environment.

Benchmark the bestKeep your eyes and mind open to new ideas within the industry. Constantly search internally and externally for successful campaign ideas, and learn ways to tweak it accordingly for your area and market.

Be confidentDon’t be intimidated by your peers. Instead, in order to instill confidence in yourself and others, you should always view yourself as a key member who is able to move the company forward. After all, your area of expertise is a great advantage to the organization.

Your consumer is always rightWhenever you come upon a roadblock to drive the company forward, remember to turn to your most valuable asset: your customers. A thorough diagnosis to identify the key issues that are holding consum-ers back from purchasing your product will direct you to the right strategy for success. Always focus on delighting your customers; this will lead to winning results.

Administration vs. accomplishmentsMost of the time, we are usually bogged down by our daily tasks without focusing your energy on initiatives that will make a difference for our business. Strike a good balance between both tasks by manag-ing your time efficiently; work on your daily priorities within a set timeframe, sparing some time on your own efforts to move your company forward.

Avoid procrastinationAnother essential factor that will keep success within arm’s reach is to have a sense of urgency to deliver your work and getting things done. This includes reading summaries of reviews and promptly following up on the next steps. In most occasions, great ideas are better to executed as soon as possible - you wouldn’t want to miss a good opportunity that might knock on your door once!

CareerADVICE


Working in a fast paced online industry can be exhilarating, being both fun yet challenging at the same time. Climbing your way to success in this scope of work is more than working overtime or giving your best. At Reebonz, great achievements are often a collaborative effort, but it takes each and every individual’s determination and hard work into gaining amazing results. We had a chat with Chief Marketing Officer and Reebonz Singapore General Manager, Jan Jeffrey, as he shares ten tips for success. You are the CEO of the brandTreat your company like your own! Whether you’re a junior associate or already sitting at the managerial level in a company, it is essential that you know your responsibilities of your area. Learn to grasp information quickly and figure out the best next steps. Be professional at all timesGaining credibility by displaying good professionalism towards your job shows that you are serious and responsible in your area of expertise. Little yet important gestures such as being prepared for meetings, punctuality, acknowledging contribution of others are some of the factors that you are professional at work. You are responsible for your own career growthYou must first have a direction, and identify where you want to go or grow within the company and industry. Always proactively seek for training opportunities, task experiences or knowledge development in your area. Understand your own strengths, weaknesses and skill gaps, don’t just wait for your manager to identify them. Listen and evaluateMost managers have the ability to digest information and evaluate situations to find the best next steps of action. Effective listening involves seeking sufficient information and discovering the conse-quences before brainstorming and implementing a proper solution.

Respect the time of othersRemember to always be considerate of your colleagues’ time and capabilities. Keep discussions and meetings short yet comprehensive by taking into account the objectives and exact people who can contribute. Understanding one’s capabilities and skills encourages good communication among your partners, hence stimulating a great working environment.

Benchmark the bestKeep your eyes and mind open to new ideas within the industry. Constantly search internally and externally for successful campaign ideas, and learn ways to tweak it accordingly for your area and market.

Be confidentDon’t be intimidated by your peers. Instead, in order to instill confidence in yourself and others, you should always view yourself as a key member who is able to move the company forward. After all, your area of expertise is a great advantage to the organization.

Your consumer is always rightWhenever you come upon a roadblock to drive the company forward, remember to turn to your most valuable asset: your customers. A thorough diagnosis to identify the key issues that are holding consum-ers back from purchasing your product will direct you to the right strategy for success. Always focus on delighting your customers; this will lead to winning results.

Administration vs. accomplishmentsMost of the time, we are usually bogged down by our daily tasks without focusing your energy on initiatives that will make a difference for our business. Strike a good balance between both tasks by manag-ing your time efficiently; work on your daily priorities within a set timeframe, sparing some time on your own efforts to move your company forward.

Avoid procrastinationAnother essential factor that will keep success within arm’s reach is to have a sense of urgency to deliver your work and getting things done. This includes reading summaries of reviews and promptly following up on the next steps. In most occasions, great ideas are better to executed as soon as possible - you wouldn’t want to miss a good opportunity that might knock on your door once!


A burning question that has been nagging at the back of your mind for a long time? Well, this is the page for you. Read on to find out the questions that like-minded colleagues have asked.

In this section, Reebonz attempts to answer frequently asked questions that Reebonzers have submitted through the feedback channel. In case some of you have not been informed yet, Reebonz has a feedback channel where we can send in our queries and feedback to the company. Choose either one of these three ways: [email protected], call/whatsapp/SMS the number 8533 9254, or just login to the anonymous feedback form and leave your comment.

By HAYLEY KWANG

Q1: Could we have one general guest wifi password here at Reebonz instead of always asking our receptionist to generate a new one everytime a guest visits? TEEM: Yes, we have now changed it to just one unique password for all guests to key in every month. The reason we have to create a unique password each month is to ensure that there is no abuse of network; because too many users on a network will affect the bandwidth and speed of internet, thus affecting our productivity at work.

Q2: Could we have improvements in the nursing room area? TEEM: We plan to have a dedicated nursing room for mothers in our new office for sure! But for now, we have made some small changes in our current makeshift room, such as installing a door lock and placing a simple table for nursing pumps. We have also shielded the windows by taping brown paper over it. We sincerely hope these small changes will make the nursing experience a slightly better one.

Q3: We do not know everyone in the Reebonz office, and as a result, when we need something, we face challenges in reaching out to the correct person and connecting with each other.TEEM: We have done up a global employee directory with detailed contact information. This directory is accessible by all staff and we hope that this will make it easier for everyone to reach out to our fellow colleagues. Also, our Human Resource (HR) team is currently in the midst of revamping our HR system in order to improve accessibility and convenience. With this development, everyone can have access to all HR materials via an intranet.

Frequently askedQUESTIONS


Q4: Is it possible to provide Reebonzers with complimen-tary coffee and tea in the our office?TEEM: Your wish is our command and indeed, now we have unlimited servings of coffee, tea, and more available for all.

Q5: Can Reebonz revive the table tennis table at Level 1? TEEM: You name it, we deliver! As you can see, we have set up the tables at Level 1 and even bought some new rackets and ping pong balls to get the game going. There will also be a table tennis tourna-ment so keep an eye out for it! Q6: Our birthday leave can only be redeemed on the day itself. Can we widen the restrictions and redeem it any day as long as it is within the birthday month? TEEM: Absolutely! It is already implemented. From May 2016 onwards, all Reebonzers can redeem their birthday leave on any day they prefer as long as it is within their birthday month. Q7: Can we have the music back on our speakers in the office? TEEM: By the time you're reading it, you're probably listening to some music in the background. Yes, the groove is back!

Q8: Breaks are essential for welfare and productivity. Do you think we can have nap rooms in the new office? TEEM: We are still working out the space configurations and will certainly optimise the space to make it a great place for work. For starters, we will have more meeting/communal spaces to accommo-date our discussions, networking and workplace bonding. Q9: It will be great to review our long service awards requirements. Instead of the 5 year tenure in order to receive the long service award, is it possible to recognise shorter tenures of 3 years? TEEM: Yes, we will definitely consider that as we are currently review-ing our benefits and long service award framework. We are studying popular and best practices in other companies, and will adopt suitable ones here in Reebonz.

Q10: It gets dark outside for those who work late at Reebonz. Can there be lights installed at the Level 1 lobby for these people who work overtime? TEEM: We are shifting our office in a couple of months. It is not advisa-ble to make permanent and physical changes to our office environ-ment because such changes need approval from our landlord. We will need to reinstate the building to its original state once we move to the other office. If we install changes, it will be a challenging feat to reverse these changes when we shift. We will see how we can offer temporary solutions to ensure that the lack of lighting does not pose any hazards.


W W W . R E E B O N Z . C O MC o . R e g . N o : 2 0 0 9 0 9 4 7 0 E

REEBONZ PTE LTD 21 Tai Seng Street, Level 4, Singapore 534166 | TEL (65)6499-9469 | FAX (65)6499-9446 | WEB www.reebonz.com


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