UNWEIGHTED BASE 1084 WEIGHTED BASE 1079€¦ · correctly chief identified social income the sex...

CORRECTLYIDENTIFIEDCHIEF

THEINCOMESOCIALCOMMONWEALTHMARITAL STATUSINCOMEEARNERGRADEAGESEX

WID/MAR/175009500DIV/SI-LIVI-25000--UP TOFE-

NOYESSEPNGLENG ASPLUS24999174999499NOYESC2DEABC165+55-6445-5435-4424-34MALEMALETOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

424660212223646279681991432808045265582602021892132185355491084UNWEIGHTED BASE41066920221466132966*1931262877924726072331792092222345555251079WEIGHTED BASE

5830678712141302261447728710825611976734748161203364YES - FULLY AWARE OF14%46%t39%33%32%40%33%31%35%27%36%k23%42%i51%cd42%cd35%cd21%20%29%39%b34%WHAT THE

eCOMMONWEALTH IS

22432710010034918234104611583942353169490119136112293259551YES - AWARE OF WHAT55%49%49%47%53%55%51%54%48%55%50%50%52%40%50%g57%g61%cf48%53%49%51%THE COMMONWEALTH BUT

gNOT IN DETAIL

12635244394171028215111012734201318367410062161NO - NOT AWARE OF31%s5%12%20%r14%5%16%o15%o17%o18%14%27%h6%8%7%8%16%efg32%de18%a12%15%THE COMMONWEALTH

fg

3---3----12211--2-213DON'T KNOW1%s---*----*****--1%-***

Page 1J11052012-33-03 17 AUG - 23 AUG 2012INTERNAL/CLIENT USE ONLY - FINAL

COMMONWEALTH FLAGSHIP STUDY 201228 Aug 2012

Table 1Q.FS01TO WHAT EXTENT ARE YOU AWARE OR NOT OF WHAT THE COMMONWEALTH IS?BASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g - h/i - j/k - l/m/n/o - p/q/r - s/tOverlap formulae used. * small base

SUNDAY READERSHIPDAILY NEWSPAPER READERSHIPMIDBROADMID

TABLOIDMARKETSHEETRED TOPMARKETPOPULARQUALITYTOTAL(g)(f)(e)(d)(c)(b)(a)

137109921841793401221084UNWEIGHTED BASE12399*106*1701683161341079WEIGHTED BASE

375262438412476364YES - FULLY AWARE OF30%53%g59%g25%50%bd39%d56%bd34%WHAT THE

COMMONWEALTH IS

733940987315651551YES - AWARE OF WHAT60%ef40%38%58%abc43%49%ac38%51%THE COMMONWEALTH BUT

NOT IN DETAIL

13842911367161NO - NOT AWARE OF10%8%4%17%abc7%11%ac5%15%THE COMMONWEALTH

------13DON'T KNOW------1%*




Proportions/Means: Columns Tested (5% risk level) - a/b/c/d - e/f/gOverlap formulae used. * small base

AREASTANDARD REGIONWORKING STATUSMETRONOT

POLSUBLO-MID-SCOT-WOR-PARTFULLITANURBANURBANRURALNDONSOUTHLANDSNORTHLANDKINGTIMETIMETOTAL

(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


7981118874212279833818330151364YES - FULLY AWARE OF30%31%38%35%28%39%h31%32%39%40%ab26%30%34%WHAT THE

COMMONWEALTH IS

108154157132711751261423820470277551YES - AWARE OF WHAT41%59%l51%l54%l48%56%d49%54%d38%44%61%c55%c51%THE COMMONWEALTH BUT

NOT IN DETAIL

732734273417503822731573161NO - NOT AWARE OF28%ijk10%11%11%23%eg5%19%g14%g23%g16%13%15%15%THE COMMONWEALTH

2-2--12--2-13DON'T KNOW1%-1%--*1%--*-**




Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e/f/g/h - i/j/k/lOverlap formulae used. * small base




NOYESSEPNGLENG ASPLUS24999174999499NOYESC2DEABC165+55-6445-5435-4424-34MALEMALETOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)424660212223646279681991432808045265582602021892132185355491084UNWEIGHTED BASE41066920221466132966*1931262877924726072331792092222345555251079WEIGHTED BASE

-6691181194312424612365169500229440166130138129103315354669THE COMMONWEALTH IS-100%t58%55%65%q73%lm69%l64%l51%59%63%48%72%i71%cd73%cd66%c58%c44%57%67%b62%AN ASSOCIATION OF 54

INDEPENDENTCOUNTRIES THAT THATWORKS TOGETHERTO PROMOTE DEMOCRACYAND DEVELOPMENT,HEADED BY QUEENELIZABETH II.

81-2514411721713245747342213111817493181THE COMMONWEALTH IS20%s-13%p7%6%5%2%9%11%8%7%10%h6%10%7%5%8%7%9%6%7%A TRADE AGREEMENT

BETWEEN THE UNITEDKINGDOM, CANADA ANDTHE USA,HEADED BY QUEENELIZABETH II.

80-1812491810111628524238612162026502980THE COMMONWEALTH IS19%s-9%6%7%5%16%mo6%13%mo10%7%9%6%3%6%g8%g9%g11%g9%a6%7%AN ECONOMIC AND

POLITICALPARTNERSHIP BETWEEN27 EUROPEANCOUNTRIES,HEADED BY THE LEADEROF A MEMBER STATE ONA 6-MONTH ROTATINGBASIS.

41-1082311197103118235214119271441THE COMMONWEALTH IS10%s-5%4%3%3%1%4%6%4%4%4%4%2%1%7%fg5%4%5%3%4%AN ALLIANCE OF 28

NORTH AMERICAN ANDEUROPEAN COUNTRIES,SET UP

FOR COLLECTIVEDEFENCE ANDSECURITY.



Table 4Q.FS02WHICH ONE OF THESE STATEMENTS, IF ANY, DO YOU BELIEVE DESCRIBES THECOMMONWEALTH, AS YOU UNDERSTAND IT?BASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN





NOYESSEPNGLENG ASPLUS24999174999499NOYESC2DEABC165+55-6445-5435-4424-34MALEMALETOTAL(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)41066920221466132966*1931262877924726072331792092222345555251079WEIGHTED BASE

54-5173315288173728278512920292654THE COMMONWEALTH IS13%s-2%8%r5%5%2%4%7%6%5%6%4%3%3%6%4%8%fg5%5%5%THE COLLECTIVE

DESCRIPTION OF ALLDEVELOPINGCOUNTRIES.

38-41321925412272514566615172138THE COMMONWEALTH IS9%s-2%6%r3%3%3%3%3%4%3%5%h2%2%3%3%3%6%g3%4%4%THE 20 WEALTHIEST

COUNTRIES.

91-212049114159236869221810102232543791DON'T KNOW22%s-11%9%7%3%6%8%o7%8%9%15%h4%8%5%5%10%14%ef10%7%8%

g

25-110146-53421169412613131325NONE OF THESE6%s-*5%pr2%2%-3%3%1%3%3%h1%2%1%1%2%6%efg2%2%2%








69699684125198113669THE COMMONWEALTH IS56%70%g91%fg50%74%bd63%d84%bcd62%AN ASSOCIATION OF 54

INDEPENDENTCOUNTRIES THAT THATWORKS TOGETHERTO PROMOTE DEMOCRACYAND DEVELOPMENT,HEADED BY QUEENELIZABETH II.

13102201329381THE COMMONWEALTH IS11%e10%e2%12%a8%a9%a2%7%A TRADE AGREEMENT


96216519480THE COMMONWEALTH IS7%6%2%9%abc3%6%c3%7%AN ECONOMIC AND


231368641THE COMMONWEALTH IS1%3%1%2%3%3%4%4%AN ALLIANCE OF 28



115217824354THE COMMONWEALTH IS9%e5%1%10%a5%7%ac2%5%THE COLLECTIVE








12399*106*1701683161341079WEIGHTED BASE622639238THE COMMONWEALTH IS5%2%2%4%2%3%2%4%THE 20 WEALTHIEST

COUNTRIES.

104119724191DON'T KNOW8%e4%1%11%abc4%8%ac1%8%

3--526325NONE OF THESE3%--3%1%2%2%2%







(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

2762553062471452712632911145301054491084UNWEIGHTED BASE26126231124514731425726398463115*5021079WEIGHTED BASE133181197158822161651505628472312669THE COMMONWEALTH IS

51%69%l63%l64%l56%69%de64%57%57%61%63%62%62%AN ASSOCIATION OF 54hINDEPENDENT

COUNTRIES THAT THATWORKS TOGETHERTO PROMOTE DEMOCRACYAND DEVELOPMENT,HEADED BY QUEENELIZABETH II.

25142220132112241039103281THE COMMONWEALTH IS10%5%7%8%9%7%5%9%10%8%9%6%7%A TRADE AGREEMENT


211923187222225427153980THE COMMONWEALTH IS8%7%7%7%5%7%9%9%4%6%13%c8%7%AN ECONOMIC AND


1551378146761442341THE COMMONWEALTH IS6%k2%4%3%5%4%2%3%7%3%4%5%4%AN ALLIANCE OF 28



1681515111751392442654THE COMMONWEALTH IS6%3%5%6%7%f5%f2%5%10%f5%4%5%5%THE COLLECTIVE








(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

26126231124514731425726398463115*5021079WEIGHTED BASE13109679101031712038THE COMMONWEALTH IS

5%4%3%2%5%3%4%4%3%4%1%4%4%THE 20 WEALTHIESTCOUNTRIES.

301527191516302194673891DON'T KNOW11%k6%9%8%10%g5%12%g8%10%10%6%8%8%

89534-713-1111325NONE OF THESE3%3%2%1%3%g-3%g5%dg-2%1%3%2%





BRITAIN SHOULDBRITAIN SHOULDTRADE MOREHELP THE

WITHPOORERBRITAIN HAS ACOMMONWEALTHCOUNTRIESBRITAIN SHOULDSTRONG TRADINGCOUNTRIES ANDWITHIN THESTRENGTHENHISTORY WITH

LESS WITHCOMMONWEALTHTRADING LINKSTHE 54COUNTRIES INTO TRADE THEIRWITHCOUNTRIES OF

THE EUROPEANWAY OUT OFCOMMONWEALTHTHEUNION.POVERTYCOUNTRIESCOMMONWEALTH.

1084108410841084UNWEIGHTED BASE1079107910791079WEIGHTED BASE

139238239175(+2) STRONGLY AGREE13%22%22%16%

225390401407(+1) TEND TO AGREE21%36%37%38%

389223280298(0) NEITHER AGREE36%21%26%28%NOR DISAGREE

221156101103(-1) TEND TO21%14%9%10%DISAGREE

80604248(-2) STRONGLY7%6%4%4%DISAGREE

24131748DON'T KNOW2%1%2%4%

364628640582AGREE (NET)34%58%59%54%

302216143151DISAGREE (NET)28%20%13%14%

0.120.550.650.54MEAN



Table 7Q.FS03THE COMMONWEALTH IS AN ASSOCIATION OF 54 INDEPENDENT COUNTRIES THAT THAT WORKS TOGETHER TO PROMOTE DEMOCRACYAND DEVELOPMENT, HEADED BY QUEEN ELIZABETH II. PLEASE LOOK AT THIS MAP WHICH ILLUSTRATES THE COUNTRIES WITHIN THE COMMONWEALTH.HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?SUMMARY TABLEBASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN





341413429112661327184213368107563039272366109175(+2) STRONGLY AGREE8%21%t17%13%17%20%19%14%14%15%17%14%18%24%cd17%c19%c12%10%12%21%b16%

12328485682521332173481053021522549385887861208199407(+1) TEND TO AGREE30%42%t42%q32%38%40%31%38%38%37%38%32%42%i40%c48%cd42%c35%26%37%38%38%

1651335078169761656338920916113847294672106181117298(0) NEITHER AGREE40%s20%25%36%pr26%23%24%29%26%31%26%34%h23%20%16%22%32%ef45%de33%a22%28%NOR DISAGREE

gfg

396417226427923152380455823202022174955103(-1) TEND TO10%10%9%10%10%8%14%12%12%8%10%10%10%10%11%10%10%7%9%10%10%DISAGREE

16314103419494123516315712149192948(-2) STRONGLY4%5%2%5%5%r6%6%4%3%4%4%3%5%2%4%6%6%g4%3%6%4%DISAGREE

321612828945715333018885918321648DON'T KNOW8%s2%6%4%4%3%6%2%6%5%4%6%h3%3%4%2%4%8%e6%a3%4%

15842411996365198331016714743522036214911612710584274308582AGREE (NET)38%63%t59%q45%55%q60%50%52%53%51%55%47%60%i64%cd65%cd61%cd47%c36%49%59%b54%

55962132984613322036115628929273237276784151DISAGREE (NET)13%14%10%15%15%14%20%17%15%12%15%13%15%12%15%15%16%11%12%16%14%

0.320.67t0.68q0.400.550.620.470.460.510.520.550.470.590.76c0.66c0.60c0.380.330.490.600.54MEANdd



Table 8Q.FS03_1HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?BRITAIN HAS A STRONG TRADING HISTORY WITH THE 54 COUNTRIES OF THECOMMONWEALTH.BASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN



TABLOIDMARKETSHEETRED TOPMARKETPOPULARQUALITYTOTAL(g)(f)(e)(d)(c)(b)(a)137109921841793401221084UNWEIGHTED BASE12399*106*1701683161341079WEIGHTED BASE

22222930346030175(+2) STRONGLY AGREE18%22%27%17%20%19%22%16%

364043597112164407(+1) TEND TO AGREE29%40%40%35%42%38%48%d38%

41201758368621298(0) NEITHER AGREE34%ef20%16%34%abc21%27%ac16%28%NOR DISAGREE

14151113193211103(-1) TEND TO11%15%11%8%12%10%8%10%DISAGREE

3*6178348(-2) STRONGLY3%*6%f1%4%3%d2%4%DISAGREE

72-818548DON'T KNOW5%e2%-5%bc1%3%c4%4%

5862718910518194582AGREE (NET)47%62%g67%g53%62%57%70%bd54%

17161714264114151DISAGREE (NET)14%16%16%9%16%13%d11%14%

0.520.700.720.640.630.620.830.54MEAN







(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


303856511857384023881078175(+2) STRONGLY AGREE12%14%18%l21%l12%18%15%15%24%fh19%b9%15%16%

89118117835013398992617945183407(+1) TEND TO AGREE34%45%il38%34%34%42%d38%d38%d27%39%39%36%38%

88617872507770732812330145298(0) NEITHER AGREE34%jk23%25%29%34%25%27%28%28%27%26%29%28%NOR DISAGREE

342320271518303010431843103(-1) TEND TO13%j9%6%11%10%6%12%g11%g10%9%15%a9%10%DISAGREE

15101849189841133348(-2) STRONGLY6%i4%6%i2%6%6%4%3%4%2%3%7%c4%DISAGREE

612228511121371892148DON'T KNOW2%5%7%l3%4%3%5%5%7%4%8%4%4%

119156173134681901361395026755260582AGREE (NET)46%59%l56%l55%l46%60%h53%53%51%58%48%52%54%

483338322437403814542176151DISAGREE (NET)19%j13%12%13%16%12%15%14%14%12%18%15%14%

0.340.60l0.60l0.63l0.380.63h0.510.530.610.65a0.380.480.54MEANb









5718255441408712373649190941457646493930102137239(+2) STRONGLY AGREE14%27%t27%21%21%26%18%19%29%17%24%k20%24%32%cd25%c24%c17%13%18%26%b22%

13526685752411183368451182831692329177748573206195401(+1) TEND TO AGREE33%40%t42%35%36%36%50%mo35%36%41%36%36%38%39%43%c35%38%31%37%37%37%

147132447016574116131762041381424030586389172107280(0) NEITHER AGREE36%s20%22%33%pr25%23%17%32%no24%26%26%29%h23%17%17%28%fg28%fg38%de31%a20%26%NOR DISAGREE

fg

45561116723361982873416020182318215051101(-1) TEND TO11%8%6%7%11%r10%9%10%6%10%9%9%10%9%10%11%8%9%9%10%9%DISAGREE

1527473115385103218243931511162642(-2) STRONGLY4%4%2%3%5%5%5%4%4%3%4%4%4%1%5%g2%7%eg5%g3%5%4%DISAGREE

125321231-17101163-22109817DON'T KNOW3%s1%1%1%2%1%1%-1%2%1%2%1%1%-1%1%4%ef2%2%2%

1914491401203812054510582167473263377167122123124103308332640AGREE (NET)47%67%t69%pq56%58%62%68%55%65%58%60%56%62%i72%cd68%cd59%c56%c44%55%63%b59%

e

60831622103489271338105608323272633326677143DISAGREE (NET)15%12%8%10%16%r14%14%14%10%13%13%13%14%10%15%13%15%14%12%15%13%

0.440.78t0.88pq0.640.600.700.680.560.790.600.670.610.690.94c0.74c0.69c0.520.400.600.710.65MEANdef



Table 11Q.FS03_2HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?BRITAIN SHOULD STRENGTHEN TRADING LINKS WITH COMMONWEALTH COUNTRIESBASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN





31363540568739239(+2) STRONGLY AGREE25%36%33%24%33%b28%29%22%

423244635811757401(+1) TEND TO AGREE34%32%42%37%34%37%43%37%

33161645337023280(0) NEITHER AGREE27%e17%15%27%b20%22%17%26%NOR DISAGREE

131591715319101(-1) TEND TO11%15%9%10%9%10%7%9%DISAGREE

3*1379342(-2) STRONGLY2%*1%2%4%3%2%4%DISAGREE

1-11-1217DON'T KNOW1%-1%1%-*2%2%

72687910311320496640AGREE (NET)59%68%74%g61%67%65%72%59%

16151020224012143DISAGREE (NET)13%15%10%12%13%13%9%13%

0.690.890.970.720.830.770.910.65MEAN







(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


40616969237853602512314102239(+2) STRONGLY AGREE15%23%l22%l28%l16%25%h21%23%26%27%ab12%20%22%

89991239055116104933317547179401(+1) TEND TO AGREE34%38%40%37%37%37%40%35%34%38%41%36%37%

78676866448257722410136143280(0) NEITHER AGREE30%j26%22%27%30%26%22%28%24%22%31%c29%c26%NOR DISAGREE

372127152022262311441146101(-1) TEND TO14%ijk8%9%6%13%g7%10%9%11%10%9%9%9%DISAGREE

121115551211941152542(-2) STRONGLY4%4%5%2%3%4%4%4%5%2%5%5%c4%DISAGREE

53811475182617DON'T KNOW2%1%3%i*1%1%3%2%1%2%2%1%2%

129160193159781941571535929861281640AGREE (NET)49%61%l62%l65%l53%62%61%58%60%64%ab53%56%59%

493242202434373315561671143DISAGREE (NET)19%ik12%14%8%17%11%14%12%15%12%14%14%13%

0.420.69l0.68l0.83l0.490.73h0.640.660.660.78a0.470.580.65MEANb









5018953431409613382766172741647342564028116122238(+2) STRONGLY AGREE12%28%t26%20%21%29%m20%20%22%23%22%16%27%i31%cd23%c27%c18%12%21%23%22%

12126966722521262965481012891542367773847283202188390(+1) TEND TO AGREE30%40%t33%34%38%38%44%34%38%35%36%33%39%i33%41%40%32%35%36%36%36%

12210138551304910362962161126973531335470115108223(0) NEITHER AGREE30%s15%19%26%20%15%15%19%23%22%20%27%h16%15%18%16%24%eg30%ef21%21%21%NOR DISAGREE

g

80763331903610411735121797733252838328373156(-1) TEND TO20%s11%16%15%14%11%15%21%o14%12%15%17%13%14%14%13%17%14%15%14%14%DISAGREE

2733811412131241743303013891614303060(-2) STRONGLY7%5%4%5%6%6%5%6%3%6%5%6%5%6%5%4%7%6%5%6%6%DISAGREE

10232811-1571033--279413DON'T KNOW2%s*2%1%1%*1%-1%2%1%2%h*1%--1%3%ef2%1%1%

1714571201153922224310375167461228400150115139112111318310628AGREE (NET)42%68%t59%54%59%68%m64%53%59%58%58%48%66%i64%cd64%cd67%cd50%47%57%59%58%

107109424213157135421521641091074633375446113103216DISAGREE (NET)26%s16%21%20%20%17%20%28%lo17%18%21%23%h18%20%18%18%24%19%20%20%20%

0.210.76t0.620.500.550.74m0.600.390.620.580.540.350.70i0.71c0.65c0.71c0.370.350.530.570.55MEANddd



Table 14Q.FS03_3HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?BRITAIN SHOULD HELP THE POORER COUNTRIES WITHIN THE COMMONWEALTH TO TRADETHEIR WAY OUT OF POVERTYBASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN




26314229457153238(+2) STRONGLY AGREE21%31%40%g17%27%d22%d39%bcd22%

323742606311447390(+1) TEND TO AGREE26%38%g40%g35%37%36%35%36%

2916941356817223(0) NEITHER AGREE23%e17%9%24%a21%22%a13%21%NOR DISAGREE

2412928174312156(-1) TEND TO20%e12%8%17%10%14%9%14%DISAGREE

123412819460(-2) STRONGLY10%f3%4%7%5%6%3%6%DISAGREE

------213DON'T KNOW------1%1%

57688489108186100628AGREE (NET)47%69%g79%g53%64%bd59%d74%bd58%

36141340256216216DISAGREE (NET)30%ef15%12%23%ac15%20%c12%20%

0.290.83g1.03g0.390.71bd0.56d1.01bcd0.55MEAN







(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


5558636224845456201182793238(+2) STRONGLY AGREE21%22%20%25%16%27%h21%21%20%25%a23%19%22%

7499131865512883873715739194390(+1) TEND TO AGREE28%38%l42%l35%38%41%32%33%37%34%34%39%36%

6643605339545957138920115223(0) NEITHER AGREE25%k17%19%22%27%dg17%23%d22%13%19%17%23%21%NOR DISAGREE

494232322330394321652466156(-1) TEND TO19%j16%10%13%16%10%15%16%g21%g14%21%a13%14%DISAGREE

12172110516151772652960(-2) STRONGLY5%6%7%4%4%5%6%6%7%6%5%6%6%DISAGREE

4332127218-513DON'T KNOW2%1%1%1%1%1%3%1%1%2%-1%1%

130157194148792121371435727565287628AGREE (NET)50%60%l62%l60%l54%67%ef53%55%58%59%57%57%58%

h

615954422846546028913095216DISAGREE (NET)23%23%17%17%19%15%21%23%g28%g20%26%19%20%

0.440.540.590.65l0.470.75d0.480.470.440.610.500.520.55MEANefh









401003920803211272027112707055302514166079139(+2) STRONGLY AGREE10%15%t19%pq9%12%10%16%14%16%9%14%15%11%24%cd17%cd12%6%7%11%15%13%

e

83142554812243175329571681171085439345246122103225(+1) TEND TO AGREE20%21%27%p22%18%13%26%o28%o23%o20%21%25%h18%23%21%16%23%20%22%20%21%

170219578524612622664411627316222770577085106223166389(0) NEITHER AGREE41%s33%28%40%r37%r38%33%34%35%40%35%34%37%30%32%33%38%45%ef40%a32%36%NOR DISAGREE

g

8613527431499010351964158801413637485644100121221(-1) TEND TO21%20%14%20%23%r27%lm16%18%15%22%20%17%23%i16%20%23%25%g19%18%23%21%DISAGREE

1664171351345111317633050917291213344780(-2) STRONGLY4%10%t8%6%8%10%7%6%11%6%8%6%8%4%9%g14%cdg5%6%6%9%7%DISAGREE

1597513512161813118143815924DON'T KNOW4%s1%3%2%2%1%1%1%1%2%2%3%2%3%f*2%2%4%f3%2%2%

1222429468202752880498428018717811068596562183182364AGREE (NET)30%36%t47%pq32%31%23%42%o41%o39%o29%35%40%h29%47%cd38%ce28%29%27%33%35%34%

e

1031994456200124154632812211101924553776858134168302DISAGREE (NET)25%30%22%26%30%r38%lm23%24%25%28%28%23%32%i20%30%g37%cg31%g25%24%32%b28%

n

0.110.120.37pq0.090.05-0.160.280.26o0.19o0.050.140.25h0.010.49c0.16e-0.11-0.010.030.140.090.12MEANodef



Table 17Q.FS03_4HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?BRITAIN SHOULD TRADE MORE WITH COMMONWEALTH COUNTRIES AND LESS WITHCOUNTRIES IN THE EUROPEAN UNION.BASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN




21271031376313139(+2) STRONGLY AGREE17%27%e9%19%a22%a20%a9%13%

27221238417515225(+1) TEND TO AGREE22%22%11%23%a24%a24%a11%21%

422843605310551389(0) NEITHER AGREE34%28%41%36%31%33%38%36%NOR DISAGREE

18192325305238221(-1) TEND TO15%19%22%15%18%16%28%bcd21%DISAGREE

11315118181480(-2) STRONGLY9%3%14%f6%5%6%10%7%DISAGREE

4133-3324DON'T KNOW3%1%3%2%-1%3%2%

484922707813927364AGREE (NET)40%e49%e21%41%a46%a44%a20%34%

29223836386952302DISAGREE (NET)24%22%36%f21%22%22%39%bcd28%

0.25e0.51e-0.210.33a0.42a0.37a-0.200.12MEAN







(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


20364242114832341485845139(+2) STRONGLY AGREE7%14%l14%l17%l7%15%h12%13%15%18%ab7%9%13%

5254695031635453231062595225(+1) TEND TO AGREE20%21%22%20%21%20%21%20%24%23%22%19%21%

95901139166111741082916035194389(0) NEITHER AGREE36%34%36%37%45%df35%29%41%df30%35%30%39%36%NOR DISAGREE

6851604231606844207231118221(-1) TEND TO26%i20%19%17%21%19%26%e17%20%16%27%c24%c21%DISAGREE

212520158272216824154180(-2) STRONGLY8%9%6%6%5%8%9%6%8%5%13%c8%7%DISAGREE

567615774151824DON'T KNOW2%2%2%2%1%2%3%3%4%3%1%2%2%

7290111924211186883819133140364AGREE (NET)27%34%36%l37%l29%35%33%33%38%41%ab29%28%34%

9076795738869060289646160302DISAGREE (NET)34%ij29%26%23%26%28%35%e23%28%21%40%c32%c28%

-0.080.100.18l0.26l0.050.150.020.180.180.35a-0.17-0.030.12MEANb










5916138461377215423363157841366642443037110110220(+2) VERY APPEALING14%24%t19%21%21%22%22%22%26%22%20%18%22%28%cd23%d21%14%16%20%21%20%

942146153193100275835882201141946961626255155153308(+1) FAIRLY23%32%t30%25%29%30%41%30%28%31%28%24%32%i30%34%c30%28%24%28%29%29%APPEALING

108118395113663134118611651101163426345873122104226(0) NEITHER26%s18%19%24%21%19%19%21%14%21%21%23%19%15%14%16%26%ef31%ef22%20%21%APPEALING NOR

ggUNAPPEALING

64571822793652093686606224182131287052122(-1) NOT VERY16%s9%9%10%12%11%7%10%7%12%11%13%10%10%10%10%14%12%13%10%11%APPEALING

7595383895456302834137908032274035368585171(-2) NOT AT ALL18%14%19%18%14%14%8%16%22%no12%17%k19%h13%14%15%19%16%15%15%16%16%APPEALING

1023842113122627132086874122133DON'T KNOW2%3%4%2%3%4%2%1%2%2%3%3%3%3%4%4%3%2%2%4%3%

15337599993301734299681513771983301351021069293265263528APPEALING (NET)37%56%t49%46%50%52%64%52%54%53%48%42%54%i58%cd57%cd51%c41%40%48%50%49%

140153566017481105038692231501425645616564155138292UNAPPEALING (NET)34%s23%28%28%26%25%16%26%30%n24%28%32%h23%24%25%29%29%28%28%26%27%

-0.010.450.220.220.310.380.630.320.290.400.230.090.41i0.51c0.42c0.250.100.130.250.300.27MEANtdd



Table 20Q.FS04THERE IS A PROPOSAL TO BUILD A NEW SHIP TO BE KNOWN AS THE COMMONWEALTH FLAGSHIP. IT WOULD BE USED AS A TRAVELLING EXHIBITION CENTRE TO OFFERTRADING OPPORTUNITIES TO POORER COMMONWEALTH COUNTRIES. IT WOULD ALSO PROMOTE COMMONWEALTH TRADE IN GENERAL. FROM TIME TO TIME THE SHIP WOULD BEAVAILABLE FOR USE BY THE ROYAL FAMILY AND OTHER COMMONWEALTH HEADS OF STATE WHEN THEY ARE ON OFFICIAL DUTY. THE SHIP WOULD BE PRIVATELY FUNDEDAND WOULD NOT CALL FOR PAYMENT FROM THE BRITISH TAXPAYER.WHAT EXTENT DO YOU FIND THIS PROPOSAL APPEALING, OR NOT, TO YOU PERSONALLY?BASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN





28352835467539220(+2) VERY APPEALING23%35%g26%20%28%24%29%20%

29213750488942308(+1) FAIRLY23%21%35%f29%29%28%31%29%APPEALING

23181029356120226(0) NEITHER19%18%10%17%21%19%15%21%APPEALING NOR

UNAPPEALING

159922133511122(-1) NOT VERY12%9%9%13%8%11%c8%11%APPEALING

26131534205014171(-2) NOT AT ALL21%13%14%20%abc12%16%c10%16%APPEALING

248166933DON'T KNOW2%4%7%*3%2%d7%bd3%

565665859516480528APPEALING (NET)46%57%61%g50%56%52%60%49%

41222456338425292UNAPPEALING (NET)33%f22%22%33%abc19%27%c18%27%

0.140.59g0.55g0.170.54bd0.34d0.64bd0.27MEAN







(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)2762553062471452712632911145301054491084UNWEIGHTED BASE26126231124514731425726398463115*5021079WEIGHTED BASE

4155725326696342191112486220(+2) VERY APPEALING16%21%23%l22%18%22%25%e16%20%24%a20%17%20%

718379764410069732112736145308(+1) FAIRLY27%31%25%31%30%32%d27%28%21%28%31%29%29%APPEALING

7452574439564765198722117226(0) NEITHER28%ijk20%18%18%26%18%18%25%20%19%19%23%21%APPEALING NOR

UNAPPEALING

372329322025323114511556122(-1) NOT VERY14%9%9%13%13%8%12%12%14%11%13%11%11%APPEALING

374152401641435218731583171(-2) NOT AT ALL14%16%17%16%11%13%17%20%gh18%16%13%16%16%APPEALING

3822-2232-71341533DON'T KNOW1%3%i7%il-1%7%efh1%-7%efh3%4%3%3%

111137151128701691331164023859231528APPEALING (NET)43%52%l49%52%l48%54%de52%44%41%51%52%46%49%

74648272366675833212430139292UNAPPEALING (NET)28%25%26%30%25%21%29%g31%g33%g27%26%28%27%

0.160.340.310.280.300.45d0.310.090.100.340.350.200.27MEANe









-660123118417204481317515950125940118314212411693297363660UNWEIGHTED BASE-**66911811943124246*12365*169500229440166130138129*103*315354669WEIGHTED BASE-161303010153123717471146010160313020218080161(+2) VERY APPEALING-24%25%25%24%22%27%30%26%28%23%26%23%36%cd24%21%15%20%25%23%24%

ef

-21437331448120411661154611535145454429101114214(+1) FAIRLY-32%31%28%33%33%44%l33%25%36%31%27%35%i31%35%33%34%28%32%32%32%APPEALING

-11817257744821102791427618182231285563118(0) NEITHER-18%14%21%18%18%17%17%15%16%18%18%17%11%14%16%24%g27%ef17%18%18%APPEALING NOR

gUNAPPEALING

-57611392328418392037111381411302757(-1) NOT VERY-9%5%9%9%10%4%6%6%11%8%9%8%6%10%6%11%11%10%8%9%APPEALING

-952120553031516148240552018291512415495(-2) NOT AT ALL-14%17%17%13%12%6%12%25%mn8%16%k18%12%12%14%21%g12%11%13%15%14%APPEALING

o

-237-16111223205187545281523DON'T KNOW-3%6%q-4%4%3%2%3%2%4%2%4%4%4%3%4%2%3%4%3%

-375676324513433773310826812125411176756450181194375APPEALING (NET)-56%57%53%57%55%72%l63%51%64%j54%53%58%67%cd58%54%49%48%57%55%56%

e

-153273194534222032121609230313829237281153UNAPPEALING (NET)-23%23%26%22%22%9%18%31%mn19%24%26%21%18%24%27%23%22%23%23%23%

-0.450.450.350.480.450.86l0.640.220.66j0.370.360.490.76c0.460.280.310.360.480.410.45MEANde



Table 23Q.FS04THERE IS A PROPOSAL TO BUILD A NEW SHIP TO BE KNOWN AS THE COMMONWEALTH FLAGSHIP. IT WOULD BE USED AS A TRAVELLING EXHIBITION CENTRE TO OFFERTRADING OPPORTUNITIES TO POORER COMMONWEALTH COUNTRIES. IT WOULD ALSO PROMOTE COMMONWEALTH TRADE IN GENERAL. FROM TIME TO TIME THE SHIP WOULD BEAVAILABLE FOR USE BY THE ROYAL FAMILY AND OTHER COMMONWEALTH HEADS OF STATE WHEN THEY ARE ON OFFICIAL DUTY. THE SHIP WOULD BE PRIVATELY FUNDEDAND WOULD NOT CALL FOR PAYMENT FROM THE BRITISH TAXPAYER.WHAT EXTENT DO YOU FIND THIS PROPOSAL APPEALING, OR NOT, TO YOU PERSONALLY?BASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN WHO UNDERSTAND WHAT THE COMMONWEALTH IS

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g - h/i - j/k - l/m/n/o - p/q/r - s/tOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing



76738390130208101660UNWEIGHTED BASE69*69*96*84*125198113*669WEIGHTED BASE19272521395534161(+2) VERY APPEALING28%39%26%25%31%28%30%24%

18173526406036214(+1) FAIRLY26%25%37%31%32%30%32%32%APPEALING

128812203216118(0) NEITHER18%12%8%15%16%16%14%18%APPEALING NOR

UNAPPEALING

63810919957(-1) NOT VERY9%5%9%12%7%10%8%9%APPEALING

1310131514271095(-2) NOT AT ALL19%14%13%18%11%14%9%14%APPEALING

-37-44823DON'T KNOW-4%7%g-3%2%7%bd3%

374460477811570375APPEALING (NET)53%64%63%55%63%58%62%56%

20132125234619153UNAPPEALING (NET)29%19%22%30%a18%23%c17%23%

0.330.730.580.320.67b0.500.710.45MEAN







(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)138172193157821811691666232266272660UNWEIGHTED BASE13318119715882*21616515056*28472*312669WEIGHTED BASE

264849381254513013921752161(+2) VERY APPEALING19%26%25%24%15%25%31%eh20%23%32%a23%17%24%

4458555828715447138627101214(+1) FAIRLY33%32%28%37%35%33%33%31%23%30%38%32%32%APPEALING

3330322423322234836873118(0) NEITHER25%17%16%15%28%fg15%13%22%f14%13%12%24%bc18%APPEALING NOR

UNAPPEALING

13131715918101372592357(-1) NOT VERY10%7%8%10%11%9%6%9%12%9%13%7%9%APPEALING

182826239202727123765295(-2) NOT AT ALL13%16%13%14%11%9%16%18%g22%g13%9%17%14%APPEALING

-419--191-3941023DON'T KNOW-2%9%ikl--9%efh1%-5%ef3%6%3%3%

691061049641126106772617844153375APPEALING (NET)52%58%53%61%50%58%64%de51%47%63%a61%49%56%

h

314143381839364019621576153UNAPPEALING (NET)23%23%22%24%23%18%22%27%34%g22%21%24%23%

0.350.480.470.470.310.62d0.570.270.140.62a0.580.260.45MEANe










SEX171354611093522023172585646823129410682104108123-525525MALE

42%53%t30%51%r53%r61%lm46%37%46%20%59%k49%48%46%46%50%48%53%-100%b49%n

239315141105309127361216823132424131312697105114111555-555FEMALE58%s47%70%pq49%47%39%54%o63%o54%o80%j41%51%52%54%54%50%52%47%100%a-51%

AGE1311037871406315382673161131103----23411112323424-34

32%s15%4%40%pr21%r19%22%20%21%25%20%28%h17%----100%def20%23%22%g

931292337162981129156315989133---222-11410822235-4423%19%12%17%25%qr30%lm16%15%12%22%20%19%22%---100%cef-21%20%21%

ng

721383846125861431244216872137--209--10510420945-5417%21%19%21%19%26%m22%16%19%14%21%k15%23%i--100%cdf--19%20%19%

g

491304229108521430285912074105-179---978217955-6412%20%t21%q13%16%16%20%15%22%21%j15%16%17%-100%cde---17%16%17%

g

6716691161233013643350182104129233----12610623365+16%25%t45%pq8%19%q9%20%o33%no26%o18%23%22%21%100%cd----23%20%22%

ef

SOCIAL GRADE16744010785414278427839168439-607129105137133103313294607ABC1

41%66%t53%q40%63%qr84%lm63%lm40%31%58%55%-100%i55%c59%c66%cg60%c44%56%56%56%n

24322995129247512511587119353472-104747289131241231472C2DE59%s34%47%p60%pr37%16%37%o60%no69%no42%45%100%h-45%e41%34%40%56%de44%44%44%

fg

CHIEF INCOME EARNER29250019219440422550160114-792353439182120168159161324468792YES

71%75%95%p91%p61%68%76%83%o91%no-100%k75%72%78%cf67%80%cf72%69%58%89%b73%



Table 26DEMOGRAPHICSBASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN






41066920221466132966*1931262877924726072331792092222345555251079WEIGHTED BASE1181691020257104163312287-119168505942637323156287NO

29%25%5%9%39%qr32%lm24%l17%9%100%j-25%28%22%33%eg20%28%31%eg42%a11%27%

INCOME6165504432---12612114873933282415266858126UP TO 949915%s10%25%p21%p5%---100%mno4%14%k18%h6%14%d16%d11%7%11%12%11%12%

70123565285--193-33160115786430312938121721939500 - 1749917%18%28%p24%p13%--100%lno-12%20%k24%h13%28%cd17%15%13%16%22%a14%18%

ef

214618543-66--16502542131414111536316617500 - 249995%7%9%q2%7%q-100%lmo--6%6%5%7%6%8%7%5%6%6%6%6%

872422243264329---10422551278305286986312720232925000 PLUS21%36%t11%20%r40%qr100%lm---36%j28%11%46%i13%29%g41%cf44%cf27%g23%39%b31%

ngg

MARITAL STATUS230431--661264438532257404247414123108125162140309352661MAR/ LIVING AS

56%64%t--100%qr80%l65%lm44%l25%89%j51%52%68%i53%60%60%73%ce60%56%67%b61%mnfg

95119-214-435524420194129851629463787105109214SINGLE23%s18%-100%pr-13%7%27%no35%no7%24%k27%h14%7%16%g22%g16%g37%de19%21%20%

fg

85118202--22185650101929510791423823714161202WID/ DIV/ SEP21%18%100%pq--7%28%o29%o40%o4%24%k20%18%39%cd24%cd18%cd11%c3%25%a12%19%

ef

WORKING STATUS1893124810434923033652387415171331552142151149183318502FULL TIME

46%47%24%49%r53%r70%lm50%lm34%l19%30%52%k36%55%i2%29%g68%fg68%fg64%fg33%61%b46%n

437228157032102217506447689302823249520115PART TIME10%11%14%q7%11%10%15%11%14%18%j8%10%11%4%17%g14%g10%g10%g17%a4%11%

1782841269524167231068515031225420821997394860276186463NOT WORKING43%43%62%pq44%37%20%35%o55%no68%mn52%j39%54%h34%94%cd54%cd19%22%26%50%a36%43%

oefe









41066920221466132966*1931262877924726072331792092222345555251079WEIGHTED BASE

READERSHIP OF DAILY PUBLICATIONS---------------------THE HERALD (SCT)---------------------

691485141312213441249515THE INDEPENDENT1%1%*2%1%2%2%2%1%1%2%*2%i2%2%*1%2%2%1%1%

332752112331926431217331161835THE DAILY TELEGRAPH1%5%t3%2%3%4%4%2%1%3%3%1%5%i9%cde4%c1%1%*3%4%3%

f

6487162925273134094512914910262853THE GUARDIAN1%7%t3%7%4%8%4%4%3%5%5%2%7%i5%5%6%4%4%5%5%5%

12-211--112-3-1--2123THE FINANCIAL TIMES**-1%**--1%**-*-*--1%***

6325528172411028434147665162238THE TIMES1%5%t2%2%4%5%l3%2%1%4%3%1%6%i6%4%3%3%2%3%4%4%

241-511-22415321--426THE SCOTSMAN*1%*-1%*2%-1%1%**1%1%1%*--1%*1%

7197315226362013131473-1141226DAILY EXPRESS2%3%4%2%2%1%3%3%o3%2%2%3%2%6%cde4%cd1%-*2%2%2%

1775231059325151520723260372215135444792DAILY MAIL4%11%t11%q5%9%10%8%8%12%7%9%7%10%16%cd12%cd7%c6%2%8%9%8%

e

892113315-3151085452241317DAILY RECORD2%1%1%1%2%1%1%2%-1%2%2%1%2%2%2%1%1%1%2%b2%

605721247223531143384754221201926305265117THE SUN15%s9%10%11%11%7%8%16%o11%12%11%16%h7%9%11%9%12%13%9%12%11%

21211111201136873425171610673222042DAILY MIRROR5%3%5%5%3%3%4%3%6%3%4%5%h3%7%c5%c3%3%1%4%4%4%

81062114192414144335529918DAILY STAR2%2%3%1%2%1%1%5%o2%1%2%3%h1%1%2%2%2%1%2%2%2%









41066920221466132966*1931262877924726072331792092222345555251079WEIGHTED BASE2034520291421071044252925151320282754THE METRO

5%5%2%10%pr4%4%3%5%5%3%6%5%5%1%3%7%g6%g8%fg5%5%5%

51215116-2-3148101-35861218EVENING STANDARD1%2%1%2%2%2%-1%-1%2%2%2%1%-1%2%f3%fg1%2%2%

2123110413-311-1435-5111314“I” NEWSPAPER1%2%2%*1%1%1%1%-1%1%-2%i1%3%e-2%1%2%1%1%

27036612312738520645103751814552913459892136146164337299636NONE OF THESE66%s55%61%59%58%63%68%54%60%63%57%62%57%42%51%65%fg66%fg70%fg61%57%59%

READERSHIP OF SUNDAY PUBLICATIONS13124217616*420121284831121224SUN- DAY MAIL SCOT-

3%2%2%1%3%2%1%3%*1%3%3%2%3%c2%4%c1%1%2%2%2%LAND

1444102461951161840233524167111302758MAIL ON SUN- DAY3%7%t5%q1%7%q6%8%6%5%6%5%5%6%10%cde9%ce3%c5%c*5%5%5%

7124213326261315410412191019SUN- DAY POST2%2%2%1%2%1%3%3%2%2%2%3%h1%4%cde2%*1%*2%2%2%

115476942-116-173154461017IND- EPEN- DENT ON*2%t2%3%p1%3%6%lm1%-*2%-3%i1%1%2%2%2%1%2%2%SUN- DAY

435353122121122743599974152539SUN- DAY TIMES1%5%t2%2%5%7%lm1%1%1%4%3%1%6%i4%5%4%3%2%3%5%4%

4245319733-819325156313141328SUN- DAY TELE- GRAPH1%4%t2%2%3%2%5%l2%-3%2%1%4%i6%cde3%d2%*1%3%3%3%

41645116232614614114131101020SUN- DAY EX- PRESS1%2%2%2%2%2%3%2%2%2%2%1%2%5%ce2%1%1%1%2%2%2%

1233218131326174199392-141023OBS- ERVER*3%t2%1%3%4%2%1%1%2%2%1%3%i4%c2%4%cd1%-2%2%2%

---------------------NEWS OF WORLD---------------------

591394-138676272115913THE PE- OPLE1%1%1%1%1%1%-1%2%3%j1%2%1%1%4%cde1%**1%2%1%

g









41066920221466132966*1931262877924726072331792092222345555251079WEIGHTED BASE1518971793765272112119543151833SUN- DAY MI- RROR

4%3%4%3%3%3%5%4%5%2%3%4%h2%5%c5%c2%2%1%3%3%3%

---------------------SUN- DAY SPORT---------------------

-1--11----1-11-----11SCOT- LAND ON SUN--*--**----*-**-----**DAY

185-42-3118543222-459DAILY STAR SUN- DAY*1%2%pq-1%1%-2%1%*1%1%1%1%1%1%1%-1%1%1%

32349144214616921453729139141217303666THE SUN (SUNDAY)8%5%5%7%6%4%9%8%7%7%6%8%5%6%5%7%5%7%5%7%6%

3204491501644532234414199200569355414131114150174199406363769NONE OF THESE78%s67%74%77%p69%68%66%73%78%o70%72%75%h68%56%64%72%g79%fg85%ef73%69%71%

g

STANDARD REGION42561720612531711237551482120182317475198SCOTLAND10%8%9%9%9%8%5%9%9%8%10%11%8%9%11%9%10%7%9%10%9%

112150446515484205437562061321313845525968137126263NORTH27%22%22%31%pr23%25%30%28%29%20%26%k28%h22%16%25%g25%g27%g29%g25%24%24%

92165473717058214519731841201377239405748128129257MIDLANDS22%25%23%17%26%q18%32%lo23%15%25%23%25%23%31%ce22%19%26%21%23%25%24%

f

992167950185127166436842301022138662645645164150314SOUTH24%32%t39%pq23%28%39%ln24%33%28%29%29%22%35%i37%cd35%c31%c25%19%30%29%29%

658214429035613245196697916143526557969147LONDON16%12%7%20%pr14%r11%8%7%19%mo18%j12%15%13%7%8%17%fg12%24%df14%13%14%

g

AREA88158574514470145437711741001457839454934133112245RURAL21%24%28%21%22%21%21%28%29%25%22%21%24%33%cd22%22%22%c14%24%21%23%

ef









41066920221466132966*1931262877924726072331792092222345555251079WEIGHTED BASE1141976646199109215939892221161956863655461161150311SUB URBAN

28%29%33%q21%30%q33%32%31%31%31%28%25%32%i29%35%d31%24%26%29%29%29%

81181424817087185128612011091535047556346130132262URBAN20%27%t21%23%26%27%28%27%22%21%25%23%25%22%26%26%28%20%23%25%24%

129133377514863132922661961471153730445693131130261METRO POL ITAN31%s20%18%35%pr22%19%19%15%18%23%25%31%h19%16%17%21%25%fg40%de24%25%24%

fg








SEX694958928616766525MALE56%49%55%54%51%53%49%49%

535048788314968555FEMALE44%51%45%46%49%47%51%51%

AGE213103327542123424-3417%f3%9%19%16%17%16%22%

1917143526582022235-4415%17%13%21%15%18%15%21%

2016262931502420945-5416%16%25%17%18%16%18%19%

2623193332622317955-6421%23%17%19%19%20%17%17%

3640373951894623365+29%40%34%23%30%28%d34%d22%

SOCIAL GRADE5058966598152115607ABC141%59%g90%fg38%59%bd48%d86%bcd56%

7241101057016419472C2DE59%ef41%e10%62%abc41%a52%ac14%44%

CHIEF INCOME EARNER877378127133242101792YES71%74%74%75%79%77%75%73%

35262842357433287NO29%26%26%25%21%23%25%27%

INCOME18922124439126UP TO 949915%e9%2%12%14%a14%a7%12%

282010423271171939500 - 1749923%e20%e9%25%a19%23%a13%18%

888881376617500 - 249997%8%7%4%5%4%5%6%







12399*106*1701683161341079WEIGHTED BASE3031533748795432925000 PLUS24%31%50%fg22%28%25%41%bcd31%

MARITAL STATUS77737510410119381661MAR/ LIVING AS63%73%71%61%60%61%61%61%

2391634346331214SINGLE19%f9%15%20%20%20%23%20%

23171432346020202WID/ DIV/ SEP18%18%13%19%20%19%15%19%

WORKING STATUS463348736712964502FULL TIME37%33%45%43%40%41%48%46%

12111016183012115PART TIME10%11%10%9%11%10%9%11%

645548818315759463NOT WORKING53%56%45%48%50%50%44%43%

READERSHIP OF DAILY PUBLICATIONS--------THE HERALD (SCT)--------

1-82121515THE INDEPENDENT1%-8%fg1%1%1%11%bcd1%

-2221563535THE DAILY TELEGRAPH-2%21%fg*3%2%d26%bcd3%

-2244685353THE GUARDIAN-2%23%fg2%4%3%40%bcd5%

----1133THE FINANCIAL TIMES----1%*2%*

-5212673838THE TIMES-5%g20%fg1%4%2%28%bcd4%

121-2266THE SCOTSMAN1%2%1%-1%1%4%bd1%

212132626126DAILY EXPRESS2%13%eg1%2%15%abd8%ad1%2%







12399*106*1701683161341079WEIGHTED BASE84810892921092DAILY MAIL6%49%eg9%5%54%abd29%ad7%8%

810-17-17-17DAILY RECORD7%e10%e-10%abc-5%ac-2%

66124117151175117THE SUN54%ef12%e3%69%abc9%37%ac4%11%

243242842442DAILY MIRROR20%ef3%2%25%abc5%13%ac3%4%

132-18218-18DAILY STAR11%ef2%-11%abc1%6%ac-2%

665125454654THE METRO5%6%5%7%32%abd17%ad4%5%

32121818318EVENING STANDARD3%2%1%1%11%abd6%d2%2%

124-33414“I” NEWSPAPER1%2%3%-2%1%3%1%

221326----636NONE OF THESE18%13%25%f----59%

READERSHIP OF SUNDAY PUBLICATIONS624113417124SUN- DAY MAIL SCOT-5%25%eg1%8%ac2%5%ac1%2%LAND

658594450458MAIL ON SUN- DAY5%58%eg5%5%26%abd16%ad3%5%

195-10212119SUN- DAY POST15%ef5%e-6%abc1%4%c1%2%

2-17244617IND- EPEN- DENT ON1%-16%fg1%2%1%4%b2%SUN- DAY

24394382539SUN- DAY TIMES2%4%37%fg2%2%2%19%bcd4%

-128-552128SUN- DAY TELE- GRAPH-1%26%fg-3%d1%15%bcd3%







12399*106*1701683161341079WEIGHTED BASE220111818120SUN- DAY EX- PRESS1%20%eg1%1%11%abd6%ad1%2%

1223-441823OBS- ERVER1%2%22%fg-2%1%13%bcd2%

--------NEWS OF WORLD--------

13119311-13THE PE- OPLE11%ef1%1%5%a2%3%a-1%

333322625133SUN- DAY MI- RROR27%ef3%2%13%abc4%8%ac1%3%

--------SUN- DAY SPORT--------

-11-1111SCOT- LAND ON SUN--1%1%-1%*1%*DAY

9--919-9DAILY STAR SUN- DAY7%ef--5%abc1%3%c-1%

664155456166THE SUN (SUNDAY)54%ef4%1%32%abc3%18%ac1%6%

---628313360769NONE OF THESE---37%49%bd42%d45%71%

STANDARD REGION20264321243998SCOTLAND17%e27%e4%19%abc7%14%c7%9%

46171544306919263NORTH38%ef17%15%26%a18%22%14%24%

17193334306236257MIDLANDS14%19%31%g20%18%20%26%24%

25264344448049314SOUTH21%26%41%fg26%26%25%37%b29%

14111116526221147LONDON11%11%10%10%31%abd20%d16%14%







12399*106*1701683161341079WEIGHTED BASE

AREA32302642407824245RURAL26%30%24%25%24%25%18%23%

30303145478542311SUB URBAN25%31%29%27%28%27%31%29%

37242448408430262URBAN30%24%23%28%24%27%22%24%

23152535416939261METRO POL ITAN19%15%24%21%25%22%29%24%







(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


SEX130132150112691501291265118620318525MALE

50%50%48%46%47%48%50%48%52%40%b17%63%bc49%

131130161133791641281374727695183555FEMALE50%50%52%54%53%52%50%52%48%60%a83%ac37%51%

AGE934661345545486817602414923424-3435%ijk18%20%14%38%de14%19%26%g17%13%21%c30%c22%

fg

566354492656575923482315122235-4421%24%17%20%18%18%22%23%23%10%20%c30%bc21%

445565453564405218392814220945-5417%21%21%18%24%20%16%20%18%8%25%c28%c19%

30476339146239452097305217955-6411%18%l20%l16%9%20%h15%17%h20%h21%a26%a10%17%

3750687816867238212199523365+14%19%22%l32%jk11%28%eh28%eh14%21%h47%ab8%a1%22%

l

SOCIAL GRADE115153195145792131371314820868331607ABC1

44%58%l63%l59%l53%68%de53%50%48%45%59%c66%c56%fh

147109116100691021201325125447171472C2DE56%ijk42%37%41%47%g32%47%g50%g52%g55%ab41%34%44%

CHIEF INCOME EARNER196201222174962301842067531264415792YES

75%77%71%71%65%73%72%79%h77%68%b56%83%bc73%

6661897151847356231505087287NO25%23%29%29%35%e27%28%21%23%32%a44%ac17%27%

INCOME222839372436193711851723126UP TO 9499

8%11%13%15%l16%f11%7%14%f11%18%a15%a5%12%







(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

26126231124514731425726398463115*5021079WEIGHTED BASE29515954136445541710622651939500 - 1749911%20%l19%l22%l9%20%h18%h21%h17%h23%a19%13%18%

13182114616212032310336617500 - 249995%7%7%6%4%5%8%8%3%5%9%7%6%

63871097035127588425673223032925000 PLUS24%33%l35%l29%24%41%de22%32%f26%14%28%c46%bc31%

fh

MARITAL STATUS148170199144901851701546124170349661MAR/ LIVING AS

57%65%64%59%61%59%66%59%62%52%61%70%c61%

7548464542503765209515104214SINGLE29%ijk18%15%18%29%fg16%15%25%fg20%20%13%21%20%

3742665714794744171262848202WID/ DIV/ SEP14%16%21%l23%l10%25%eh18%h17%18%27%a24%a10%19%

WORKING STATUS135133142929013311512242--502502FULL TIME

52%i51%i46%37%61%de42%45%46%43%--100%bc46%fg

27293425214319248-115-115PART TIME10%11%11%10%14%f14%f7%9%8%-100%ac-11%

991001351283613812311749463--463NOT WORKING38%38%44%52%kl25%44%h48%h44%h49%h100%ab--43%

READERSHIP OF DAILY PUBLICATIONS-------------THE HERALD (SCT)-------------

52533452251915THE INDEPENDENT2%1%2%1%2%1%2%1%2%1%1%2%1%

4910121151442215835THE DAILY TELEGRAPH2%3%3%5%l1%5%eh5%eh1%2%5%a5%2%3%

2215115813161331753153THE GUARDIAN9%ij6%4%2%6%4%6%5%3%4%5%6%5%

2-1-3----1-23THE FINANCIAL TIMES1%-*-2%efg----*-**







(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

26126231124514731425726398463115*5021079WEIGHTED BASE571877215311721838THE TIMES2%3%6%l3%5%e7%def2%1%1%4%2%4%4%

2--4----64-26THE SCOTSMAN1%--2%j----6%efg1%-*1%

h

388729582212326DAILY EXPRESS1%3%3%3%1%3%2%3%2%5%a2%1%2%

102233271929201765363392DAILY MAIL4%8%10%l11%l13%e9%8%7%6%11%a5%7%8%

5147---11692617DAILY RECORD2%*1%3%k---*16%efg2%2%1%2%

h

292932261531242720511155117THE SUN11%11%10%11%10%10%9%10%20%ef11%10%11%11%

gh

520983141114-2541242DAILY MIRROR2%8%ijl3%3%2%4%d4%d6%d-5%a4%2%4%

484212113182918DAILY STAR2%3%1%1%1%*1%5%fgh1%2%1%2%2%

29137632666412113054THE METRO11%ijk5%2%2%22%def2%2%2%4%3%10%c6%c5%

g

9323162---511218EVENING STANDARD4%j1%1%1%11%def1%---1%1%2%2%

g

17331553-71614“I” NEWSPAPER1%3%1%1%1%2%2%1%-1%1%1%1%

158153185141651861641734924671319636NONE OF THESE61%58%59%57%44%59%h64%dh66%dh50%53%62%64%c59%

READERSHIP OF SUNDAY PUBLICATIONS10267--112214-1124SUN- DAY MAIL SCOT-

4%k1%2%3%--1%*22%efg3%-2%2%LANDh







(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

26126231124514731425726398463115*5021079WEIGHTED BASE416201710191113530101858MAIL ON SUN- DAY2%6%l7%l7%l7%6%4%5%5%6%a9%a4%5%

2656--19916-319SUN- DAY POST1%2%2%2%--1%3%fgh9%efg3%a-1%2%

h

6145311-3-341017IND- EPEN- DENT ON2%*1%2%2%f3%f-1%-1%4%c2%2%SUN- DAY

71216421714511722039SUN- DAY TIMES3%4%5%2%2%5%6%e2%1%4%2%4%4%

53812-12852172928SUN- DAY TELE- GRAPH2%1%3%5%k-4%h3%h2%2%4%2%2%3%

17572774-141520SUN- DAY EX- PRESS*3%2%3%l1%2%3%2%-3%a1%1%2%

784564103-1221023OBS- ERVER3%3%1%2%4%1%4%de1%-3%1%2%2%

-------------NEWS OF WORLD-------------

46311147-73413THE PE- OPLE1%2%1%*1%*1%3%g-1%2%1%1%

910767631711631433SUN- DAY MI- RROR3%4%2%3%5%f2%1%6%dfg1%3%3%3%3%

-------------SUN- DAY SPORT-------------

---1----11--1SCOT- LAND ON SUN----*----1%*--*DAY

25111216-3159DAILY STAR SUN- DAY1%2%**1%**2%-1%1%1%1%

1219161961713191132102466THE SUN (SUNDAY)5%7%5%8%4%6%5%7%11%fh7%8%5%6%

1991812271621112241911885530780382769NONE OF THESE76%i69%73%66%76%d71%d74%d71%d56%66%70%76%c71%







(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

26126231124514731425726398463115*5021079WEIGHTED BASE

STANDARD REGION4271832----984984298SCOTLAND16%jk3%6%13%jk----100%efg11%7%8%9%

h

53888536---263-11724122263NORTH20%34%il28%i15%---100%dfg-25%21%24%24%

h

60934460--257--12319115257MIDLANDS23%j36%ij14%24%j--100%deg--27%b16%23%24%

lh

2164129101-314---13843133314SOUTH8%24%l41%kl41%kl-100%def---30%38%a27%29%

h

86103417147----362190147LONDON33%ijk4%11%k7%100%def----8%18%c18%c14%

g

AREA---245171016036321282592245RURAL---100%jkl11%32%ef23%eh14%33%eh28%a22%18%23%

h

--311-3412944851813534142311SUB URBAN--100%ikl-23%41%df17%33%df18%29%29%28%29%

h

-262--10649388710029133262URBAN-100%ijl--7%20%dh36%dg33%dg7%22%25%27%24%

hh

261---86216053429927135261METRO POL ITAN100%ijk---58%def7%23%g20%g42%ef21%24%27%24%

gg





Page 1

PageTableTitle Base Description Base�� 1 1 Q.FS01

TO WHAT EXTENT ARE YOU AWARE OR NOT OF WHAT THE COMMONWEALTH IS?

BASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN

1084

�� 2 2 Q.FS01 TO WHAT EXTENT ARE YOU AWARE OR NOT OF WHAT THE COMMONWEALTH IS?


1084

�� 3 3 Q.FS01 TO WHAT EXTENT ARE YOU AWARE OR NOT OF WHAT THE COMMONWEALTH IS?


1084

�� 4 4 Q.FS02 WHICH ONE OF THESE STATEMENTS, IF ANY, DO YOU BELIEVE DESCRIBES THE COMMONWEALTH, AS YOU UNDERSTAND


1084



1079



1084



1079

Page 2

PageTableTitle Base Description Base�� 12 9 Q.FS03_1

HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS? BRITAIN HAS A STRONG TRADING


1084

�� 13 10 Q.FS03_1 HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS? BRITAIN HAS A STRONG TRADING


1084

�� 14 11 Q.FS03_2 HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS? BRITAIN SHOULD STRENGTHEN TRADING


1084



1084



1084

Page 3

PageTableTitle Base Description Base�� 20 17 Q.FS03_4

HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS? BRITAIN SHOULD TRADE MORE WITH COMMONWEALTH COUNTRIES AND LESS


1084

�� 21 18 Q.FS03_4 HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS? BRITAIN SHOULD TRADE MORE WITH COMMONWEALTH COUNTRIES AND LESS


1084

�� 22 19 Q.FS03_4 HOW MUCH DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS? BRITAIN SHOULD TRADE MORE WITH COMMONWEALTH COUNTRIES AND LESS


1084

�� 23 20 Q.FS04 THERE IS A PROPOSAL TO BUILD A NEW SHIP TO BE KNOWN AS THE COMMONWEALTH FLAGSHIP. IT WOULD BE USED AS A TRAVELLING EXHIBITION CENTRE TO OFFER TRADING OPPORTUNITIES TO POORER


1084

Page 4


THERE IS A PROPOSAL TO BUILD A NEW SHIP TO BE KNOWN AS THE COMMONWEALTH FLAGSHIP. IT WOULD BE USED AS A TRAVELLING EXHIBITION CENTRE TO OFFER TRADING OPPORTUNITIES TO POORER COMMONWEALTH COUNTRIES. IT WOULD ALSO PROMOTE COMMONWEALTH TRADEIN GENERAL. FROM TIME TO TIME THE SHIP WOULD BE AVAILABLE FOR USE BY THE ROYAL FAMILY AND OTHER COMMONWEALTH HEADS OF STATE WHEN THEY ARE ON


1084

�� 26 23 Q.FS04 THERE IS A PROPOSAL TO BUILD A NEW SHIP TO BE KNOWN AS THE COMMONWEALTH FLAGSHIP. IT WOULD BE USED AS A TRAVELLING EXHIBITION CENTRE TO OFFER TRADING OPPORTUNITIES TO POORER COMMONWEALTH COUNTRIES. IT WOULD ALSO PROMOTE COMMONWEALTH TRADEIN GENERAL. FROM TIME TO TIME THE SHIP WOULD BE

BASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN WHO UNDERSTAND WHAT THE COMMONWEALTH IS

660

Page 5


THERE IS A PROPOSAL TO BUILD A NEW SHIP TO BE KNOWN AS THE COMMONWEALTH FLAGSHIP. IT WOULD BE USED AS A TRAVELLING EXHIBITION CENTRE TO OFFER TRADING OPPORTUNITIES TO POORER COMMONWEALTH COUNTRIES. IT WOULD ALSO PROMOTE COMMONWEALTH TRADEIN GENERAL. FROM TIME TO TIME THE SHIP WOULD BE AVAILABLE FOR USE BY THE ROYAL FAMILY AND OTHER COMMONWEALTH HEADS OF STATE WHEN THEY ARE ON

BASE: ALL ADULTS AGED 24+ IN GREAT BRITAIN WHO UNDERSTAND WHAT THE COMMONWEALTH IS

660

�� 29 26 DEMOGRAPHICS /SEX /AGE /SOCIAL GRADE /CHIEF INCOME EARNER


1084

�� 30 26 DEMOGRAPHICS /INCOME /MARITAL STATUS /WORKING STATUS


1079

Page 6

PageTableTitle Base Description Base�� 36 27 DEMOGRAPHICS /

MARITAL STATUS /WORKING STATUS /READERSHIP OF DAILY PUBLICATIONS


1079

�� 37 27 DEMOGRAPHICS /READERSHIP OF SUNDAY PUBLICATIONS


1079

�� 38 27 DEMOGRAPHICS /STANDARD REGION


1079

�� 39 27 DEMOGRAPHICS /AREA


1079

�� 40 28 DEMOGRAPHICS /SEX /AGE /SOCIAL GRADE /CHIEF INCOME EARNER /INCOME


1084

�� 41 28 DEMOGRAPHICS /MARITAL STATUS /WORKING STATUS /READERSHIP OF DAILY PUBLICATIONS


1079

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