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Unwrapping Mobile Technology Trends
for the New Year
SCR CONNECTionsDecember 14, 2011
Emily J. Hurst, MSLSTechnology Coordinator
NN/LM SCR
26% of U.S. adults have used their mobile phones for health information or tools in the past 12 months. 1
Increased WiFi availability and mobile broadband adoption in the U.S. are helping drive connectivity. 2
Mobile connected device adoption picked up among women and older consumers in the second quarter of 2011. 3
Mobile Technology – Facts
1. manhattanRESEARCH. More Than One-quarter Of U.S. Adults Use Their Mobile Phones For Health Information And Tools.
http://bit.ly/tPJY4g
2. comScore, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic. http://bit.ly/svTt9z
3. Nielsen. Tablet and eReader adoption accelerated among older users, women in Q2. http://bit.ly/toLQcX
Mobile Choices
Smartphones
Tablets (iPad, Andorid or other)
eReaders (more on those later)
Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research.
http://bit.ly/uZqj21
Mobile Uses
Send or receive email (76%)
Text messaging (73%)
Photo taking (73%)
Access the Internet (44%)
Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research.
http://bit.ly/uZqj21
Mobile Sites vs. Mobile Apps
Mobile Sites Websites formatted
for a mobile screen
Loads in a browser
Free
Mobile Apps Provide direct access to
information
Like any software application on a computer
Can be pre-installed or user downloaded
Free or for purchase
Mobile Gallery from the NLM
National Library of Medicine http://www.nlm.nih.gov/mobi
le/
Mobile Sites
Mobile Apps
Tablets
11% of Americans own a tablet computer.1
In August 2011, iPads delivered 97.2 percent of all tablet traffic in the U.S.2
82% of tablet users own Apple iPad brand tablets.3
1. Simmons-Duffin, Selena. Hot This Season: Getting In Touch With A Tablet. http://n.pr/v9Kowl
2. comScore, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic. http://bit.ly/svTt9z
3. Nielsen. Consumers in the Connected Devices Age. http://bit.ly/v4AldR
Before You Buy
Over 30 tablet devices currently on the market.1
Mobile Device Options for the Healthcare Professional - http://bit.ly/tSQBCs
1. Franklin, Eric. CNET updates tablet test results. http://cnet.co/tNHF7a
Photo: Eric Franklin.
eBook Boom!
Percent of U.S. adults with an e-book reader doubled from 6% to 12% between November 2010 and May 2011. 1
Majority of eReader owners are women.2
1. Pew Internet and American Life Project. E-reader ownership doubles in six months. http://bit.ly/vXX0FB
2. Nielsen. Tablet and eReader adoption accelerated among older users, women in Q2. http://bit.ly/toLQcX
eReader Options
Kindle
Nook
Sony
Others
Apps for other devices
Outreach with eReaders
Projects to consider Creating or selecting PDFs specific for
users
Word documents, image files and audio
Create a document or book collection for a specific group
Bookmark websites for quick accessPhoto: Suzanne Shurtz & Megan von Isenburg.
Questions?
Contact: Emily J. Hurst, MSLS [email protected]
1 Hour MLA CE Available
Complete Evaluation online at: http://www.surveymonkey.com/s/nnlmscr_dec
Join us Wednesday, January 18, 2012 for PubMed News and Updates with Re Mishra
Happy Holidays!
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