REPUTATION ON THE INTERNET Interaction environment Citizen activism on line
Transcript
1. REPUTATIONON THEINTERNETInteraction environmentCitizen
activism on line
2. Interaction environment What impact does the Internet have
in your own life? What do you use the Internet for? Why is your
generation called the NetGen? Whats the difference between Web 1.0
and Web 2.0?
3. The first implementation of the webrepresents the Web 1.0,
considered the"read-only web."The early web allowed us to search
forinformation and read it, but there was verylittle user
interaction or contentcontribution.
4. Web 1.0 was an early stage of the conceptual evolution of
the World Wide Web, centered around the top down* approach over the
use of the web and its user interface.
5. (*A top-down approach is the breaking down of a system to
gain insight into its compositional sub-systems. In a top-down
approach an overview of the system is formulated, specifying but
not detailing any first-level subsystems. Each subsystem is then
refined in yet greater detail, sometimes in many additional
subsystem levels, until the entire specification is reduced to base
elements.)
6. Technically, Web 1.0 webpages information is closed to
external editing. Information is not dynamic, updated only by the
webmaster.
7. Second generation of the World Wide Web Web 2.0 Focused on
the ability for people to collaborate and share information online.
Web pages are more dynamic The Web is more organized and based on
serving Web applications to users.
8. BLOGS They can help elect presidents, launch new products,
expose tendencies, create public opinion, etc. Most good quality
blogs are interactive, allowing visitors to leave comments and
message each other.
9. Types of blogs Personal Corporate and organizational By
genre: political, health, fashion, travel, education, etc. By media
type: vlog (videos), linklog (links), photoblog (photos),
sketchblog (sketches), etc. Blog search engines Etc.
10. Interactive Journalism Consumers directly contribute to the
story. Through Web 2.0 technology, reporters can develop a
conversation with the audience. Newspapers decline circulation as
people get news on the Internet for free. You Tube: How NY Times
fuels interactive journalism -
http://www.youtube.com/watch?v=KfXu8pC W2-g
11. How Obamas InternetCampaign Changed Politics
Facebook,MySpace and You Tube to announce events, rally volunteers
and raise money.
12. John F. Kennedys use of television helped him win the
presidency. Barack Obamas use of the new media helped him win the
elections. He used You Tube for free adverts: BarackObama.com -
http://www.youtube.com/user/barackob
amadotcom?feature=results_main
13. Obamas campaign won praise for its innovative use of
social-networking sites, including Facebook, MySpace and
MyBarackObama.com, to announce events, rally volunteers and raise
money.
14. Political consultant Joe Trippi said: Mr. Obama used the
Internet to organize his supporters in a way that would have in the
past required an army of volunteers and paid organizers on the
ground. The New York Times, Bits, Claire Cain Miller, November 7,
2008 -
http://bits.blogs.nytimes.com/2008/11/07/how-obamas-internet-
campaign-changed-politics/
15. The campaigns official stuff they created for YouTube was
watched for 14.5 million hours, Mr. Trippi said. To buy 14.5
million hours on broadcast TV is $47 million.
16. Social networking sites Some of the most common: Facebook
Twitter Linkedin Flickr
17. Internet and citizen participation Does the Internet
exacerbate political polarization? Does the Internet empower
ordinary citizens vis--vis political elites? Can the Internet help
activists to topple dictators?
18. Political science paid little attention to the Internet
until recently. This is changing today. Scholars are beginning to
study how the Internet may be affecting politics.
19. The spread of the Internet increases citizen participation
and democracy.
20. CASE STUDY: The Arab Spring and the use of the
Internet
21. The Arab Spring is the name given to the revolutionary wave
of demonstrations and protests in the Arab world that started on
December 18, 2010.
22. Sources Postman, Joel: SocialCorp, Social Media Goes
Corporate, New Riders, Berkeley, California, 2009. Practical E
Commerce: http://www.practicalecommerce.com/articles/464-Basic-
Definitions-Web-1-0-Web-2-0-Web-3-0 The Consequences of the
Internet for Politics, Annual Review of Political Science, Vol. 15:
35-52 (Volumepublication date June 2012)
-http://www.annualreviews.org/eprint/9cMTd7KbkxQxxfWHas7c/full/10.1146/annurev-polisci-030810-110815
Ins Scudellari 2012