Update onNewly Enforced Trademark Law

Tomoya KurokawaJapan Patent Attorneys Association

International Activities Center

AIPLA Annual Meeting 2015

IP Practice in Japan Pre-Meeting Seminar

Contents

How to file non-traditional marksunder the Examination Guidelines

Statistics of non-traditional marks filed under the amended law

Examples of non-traditional marks filed under the amended law

2

How to file non-traditional marksunder the Examination Guidelines

3

Motion Mark

4

Mark

Mark type

It shows a bird flying from the lower left to the upper right along the dashed line. This movement continues for three seconds in total. The dashed line in the drawing is not an element of the trademark.

Description of mark

Motion mark

Motion Mark

5

Mark

Mark type

It shows a bird flapping its wings and flying from the lower left to the upper right as shown in figure 1 through figure 5. This movement continues for three seconds in total. The numbers displayed in the lower right corners of each figure indicate the sequence of the figures and are not elements of trademark.

Description of mark

Motion mark

Hologram Mark

6

Mark

Mark type

When viewed from the left, it looks as shown in figure 1, when viewed from the front, it looks as shown in figure 2, and when viewed from the right, it looks as shown in figure 3. The numbers displayed in the lower right corners of each figure indicate the sequence of the figures and are not elements of the trademark.

Description of mark

Hologram mark

Color Mark

7

Mark

Mark type

It consists solely of red (RGB combination is R255, G0, B0).

Description of mark

Color mark

Color Mark

8

Mark

Mark type

It consists combination of red (RGB combination: R255, G0, B0), blue (RGB combination: R0, G0, B255), yellow (RGB combination: R255, G255, B0) and green (RGB combination: R0, G128, B0). The combination ratios of the colors are, from the top to the bottom, 50% red, 25% blue, 15% yellow and 10% green.

Description of mark

Color mark

Color Mark

9

Mark

Mark type

The portion of the grip of knife is red (RGB combination: R255, G0, B0). Broken line is intended only to show an example of the shape of the product, and not elements of the mark.

Description of mark

Color mark

Class, goods and services

Class 8, knife

Color Mark

10

Mark

Mark type

Belt portion of the golf bag is red (RGB combination: R255, G0, B0). Broken line is intended only to show an example of the shape of the product, not elements of the mark.

Description of mark

Color mark

Class, goods and services

Class 28, golf club bag

Sound Mark

11

Mark

Mark type

Sound data

Sound mark

Sound data in MP3 format recorded on compact disk

Sound Mark

12

Mark

Mark type

Sound data

Sound mark

Sound data in MP3 format recorded on compact disk

Sound Mark

13

Mark

Mark type

Sound data

Sound mark

Sound data in MP3 format recorded on compact disk

After the sound of hands clapping twice, the meowing of a cat is heard. Total length of these sounds is 3 seconds.

Position Mark

14

Mark

Mark type

The mark is put on the central portion of the grip of knife. Broken line is intended only to show an example of the shape of the product, not elements of the mark.

Description of mark

Position mark

Class, goods and services

Class 8, knife

Position Mark

15

Mark

Mark type

The mark is put on the lower side portion of golf bag. Broken line is intended only to show an example of the shape of the product, not elements of the mark.

Description of mark

Position mark

Class, goods and services

Class 28, golf club bag

Statistics of non-traditional marksfiled under the amended law

16

Number of filings of non-traditional marks

17

As of October 4, 2015, NO sound, color, position, motion or hologram marks have been registered.

Examples of non-traditional marksfiled under the amended law

18

Motion marks

19

Appl. 2015-41980

Unicharm

Class 5 Disposable diaper for adults, etc.

Actual useActual use

(0:28)

Appl. 2015-30559

Sanyo

Class 28 Game machines, etc.

Actual useActual use

(2:40, 3:53)

Hologram marks

20

Appl. 2015-30204

Mitsubishi UFJ Financial Group

Class 36 Banking, etc.

Appl. 2015-30198

Sumitomo Mitsui Card

Class 36 Issuance of gift card, etc.

Actual Use:

Quoted from their Website

Color marks

21

Appl. 2015-34148

Hato Bus

Class 39 Bus transport, etc.

Actual Use:

Quoted from their Website

Appl. 2015-29914

Tombow Pencil

Class 16 Stationery

Actual Use:

Quoted from their Website

Color marks

22

Appl. 2015-29921

Christian Louboutin

Class 25 Heels for women

Actual Use:

Quoted from their Website

Actual Use:

Quoted from their Website

Appl. 2015-30704

Toyo Suisan

Class 30 Instant soba noodles

Sound marks

23

Appl. 2015-29877

Nokia

Class 9 Telephones, etc.

Sound dataSound data

Appl. 2015-29981

Intel

Class 9 Micro processors, etc.

Sound dataSound data

Appl. 2015-30480

Yahoo!

Class 42 Providing search engines for the internet, etc.

Sound dataSound data

Sound marks

24 (0:25)

Appl. 2015-30320

Dainihon Jochugiku

Class 5 Mosquito-repellent incenses, etc.

Sound Sound data

Actual useActual use

The sound of fireworks (“Pang, para, para, para”) is heard. Total length of these sounds is 3 seconds.

Appl. 2015-30453

Toyota Motor

Class 12 Non-electric prime movers for land vehicles, etc.

Position marks

25

Appl. 2015-30285

Nikon

Class 9 Cameras, Digital cameras

Actual Use:

Quoted from their Website

Actual Use:

Quoted from their Website

Thank you for your kind attention!

If you have any questions, please contact:kurokawa@soei-patent.co.jp