Update on the AASHTO Marketing Campaign

AASHTO Board of Directors

October 26, 2009

Latest Reports

What’s Next? What’s Next? Reports on key issues:Reports on key issues:

• Capacity – Three-Part SeriesCapacity – Three-Part Series Congestion Relief;Congestion Relief; Off the Grid; and Off the Grid; and Freight ConnectionsFreight Connections

• Green SolutionsGreen Solutions Special surveys and projects such as Special surveys and projects such as

National Town Hall meetingNational Town Hall meeting Expanded outreach and coalitionsExpanded outreach and coalitions SponsorshipSponsorship

Using Social Media – It’s A Changing World Out There!

Twitter – 80% Blogging – 24% Facebook – 44% Web-based video – 67% Podcasts – 35% RSS Feeds – 47%(As reported by 31 states and the

District of Columbia)

44

You Are the Most Trusted Messengers!

http://AreWeThereYet.transportation.org http://TransportationTV.org

• Authorization is Still On the Line

• Urgent that Congress and the Administration Understand the Consequences

• State examples Get Noticed in Washington