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UPDATED 03/12/17 - Joshua Walker PR€¦ ·  · 2017-12-05five best meals revealed ... Introduce...

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CASE STUDY - 4 MONTHS UPDATED 03/12/17
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Page 1: UPDATED 03/12/17 - Joshua Walker PR€¦ ·  · 2017-12-05five best meals revealed ... Introduce some home workout routines roping In your pooch as your personal trainer? ... try

CASE STUDY - 4 MONTHS

U P D A T E D 0 3 / 1 2 / 1 7

Page 2: UPDATED 03/12/17 - Joshua Walker PR€¦ ·  · 2017-12-05five best meals revealed ... Introduce some home workout routines roping In your pooch as your personal trainer? ... try

1. SUMMARY

2

LENGTH OF CAMPAIGN – 4 MONTHS (ongoing campaign)

BACKGROUND

In August 2017 we met RIGHT PATH FITNESS – a team of London-based Personal Training specialists committed to helping CLIENTS reach their full fitness potential in the most efficient and effective time possible.

RIGHT PATH FITNESS were looking for an explosion of brand awarenessthrough comment pieces to drive SEO and traffic to the RIGHT PATHFITNESS website.

PR OBJECTIVES

▪ FEATURES, MENTIONS AND CREDITS IN TOP TIER PUBLICATIONS – toachieve coverage for RIGHT PATH FITNESS in respected onlinepublications.

Page 9: UPDATED 03/12/17 - Joshua Walker PR€¦ ·  · 2017-12-05five best meals revealed ... Introduce some home workout routines roping In your pooch as your personal trainer? ... try

2. PRESS (continued)

9

THE FUSS

Page 13: UPDATED 03/12/17 - Joshua Walker PR€¦ ·  · 2017-12-05five best meals revealed ... Introduce some home workout routines roping In your pooch as your personal trainer? ... try

3. BLOGGERS (continued)

13

LESS-STRESS LONDON


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