Date post: | 01-Jul-2015 |
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Design |
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Kaitlyn Shire Professor Klinkowstein
Selected Business Article: ��What the sleep doctors won’t tell you ���http://www.bbc.com/capital/story/20140902-how-to-pull-an-all-nighter�
Kaitlyn Shire Professor Klinkowstein
Kaitlyn Shire Professor Klinkowstein
• Pulling an all nighter is risky �
Kaitlyn Shire Professor Klinkowstein
• Keep warm, drink coffee, prepare �
Kaitlyn Shire Professor Klinkowstein
• Nourish yourself, eat protein �
Kaitlyn Shire Professor Klinkowstein
Setting / Activity for Ethnographic Observation: ��Students preparing for exams �
Ethnographic Research, 9red students at the gym in the morning.
Ethnographic Research, 9red students at the gym in the morning.
Ethnographic Research, 9red students at the gym in the morning.
Ethnographic Research, 9red students at the gym in the morning.
Ethnographic Research, 9red students at the gym in the morning.
Ethnographic Research, 9red students at the gym in the morning.
Ethnographic Research, 9red students at the gym in the morning.
Ethnographic Research Observa9ons
• Most people at the gym in the morning are tired even before their workout. �
Ethnographic Research Observa9ons
• I witnessed people walking into the gym yawning and looking as if they just woke up. �
Ethnographic Research Observa9ons
• After people at the gym finished running, many grabbed their water bottle to rehydrate before moving on. �
Ethnographic Research Observa9ons
• Many people chose to sit on the chairs outside of the work out area before walking home. �
Ethnographic Research Observa9ons
• Almost everyone walking out was sweaty and partially out of breath. �
Ethnographic Research Findings
• Before and after working out, people appear to be tired. �
Ethnographic Reading Summary
IDEO TSA Project ��• IDEO had to make airport check
points a calmer environment for passengers to make potential threats stand out. �
Ethnographic Reading Summary
IDEO TSA Project ��• A training system was designed
for TSO’s to emphasize the study of human behaviors �
Ethnographic Reading Summary
IDEO TSA Project ��• TSA was designed to help us
never forget 9/11. �
Ethnographic Reading Summary
Ethnographic Research- Who are the users? ��• Ethnographic research is
essential to the design research process. �
Ethnographic Reading Summary
Ethnographic Research- Who are the users? ��• IDEO observed and interviewed
passengers at TSA to have a better understanding of the culture. �
Ethnographic Reading Summary
Ethnographic Research- Who are the users? ��• The findings led IDEO to
change the physical layout of the airport and lobby. �
Ethnographic Reading Summary
Going Deeper, Seeing Further��• Ethnographic researchers need
to look for less obvious ways to inform our thinking. �
Ethnographic Reading Summary
Going Deeper, Seeing Further��• By listening to people interact,
watch their behavior, and study their culture we see the world the way they do. �
��
Ethnographic Reading Summary
Going Deeper, Seeing Further��• Ethnographic research must
keep evolving as we do, because as people change, so do their needs. �
Tagline Research
• “Coca-Cola refreshes you best.” – Coca-Cola�• “Share moments. Share life”-
Kodak �• “Eat fresh”- Subway�
New Tagline
• “Sleep well.”�
Raw Background Images
Blurred Background Images
Image and Tagline Study
Sleep Well.
Kaitlyn Shire Professor Klinkowstein FA 014, Tagline Studies