Updates and New Releases: the Lifeblood of your App

Kristin FitchCo-Founder/CEO

Ziggity Zoom Media

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What do we do?

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Mobile Game Apps

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What will be covered

• Users• Reviews• Social• Cross-Promote• Media• Apple• Changes in iOs/ App Store• Trends

Focusing on iOs/Apple App store

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Why Update your Game App?

• It’s only the beginning

• Long Term Play

• Plan Updates

Challenges after Releasing your Game App

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Users want new features

• Regular updates keep users engaged and increase game usage

• Brings users back

• Creates Anticipation

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Reviews- Downloads- Community

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Updates and Social Sharing

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More Media Coverage

• New Features can create more opportunities to get media coverage

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Use Your App to Promote Your Other Games

• Cross-promote your other games

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Regular Updates & Coverage = Apple Attention

• Most of the top game apps release an update every

month (some bi-monthly)

• Many success stories don’t happen when the game app is first

released but after several updates and big increase downloads or users

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Roll Out Additional Games or Spin-offs

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Changes that happened in iOS 6

• New Release category was removed and Top Grossing was added to the app store

• No comprehensive list in app store (categories) of new apps or new updates

• Only a partial list of newly released apps

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Changes Coming with iOS 7

• Automatic App Updates• New Kids Category in App store• Top Charts goes vertical

again• Built-in Wish list for paid

apps in app store

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Trends from Top Game Apps

• Regularly update game (majority update the game monthly or even bi-monthly)

– with bug fixes, improvements, or new features (levels, challenges, tools, etc)

• Release additional, but related, games or spin-off games

• Cross-promote games• Majority of games are

Freemium– Free to use with in-app

purchases (F2P)

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In Summary…

• More updates, More often• MVG• Seasonality• Tweak Title and keywords regularly• Get Social• Build a Community• User Updates• Release additional games

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In Summary…

Kristin FitchKristin@ziggityzoom.com

@ziggityzoom @kristinfitch

ZiggityZoom.comZiggityZoomMedia.com