Upendu business plan presentation

Lucia RampantiCEO and Founder

Santa Clara, 11th of November

[email protected] | @upenduapp | fb.com/upenduapp

sports coaching revolution

the booking platform to reserveyour personal coach

for your preferred sports

opportunity | solution | market | business model | competitive advantage | team

SPORTS LESSONS ARE TOO EXPENSIVE

Two hundreds Millennials interviewed:

sports lessons are too expensive (55%)group lessons are useless (20%)


CURRENT ALTERNATIVES

ask to a more experienced friend

watch videotutorials online

TRENDS 1/2

“Millennials are already tech-dependent andearly adopters. We have seen this in their adoption of mobile

commerce and the sharing economy”

The State of Student Travel, Skift 2014


TRENDS 2/2

“The revenue flowing through the sharing economy directly into people’s wallets will surpass $3.5 billion this year,

with growth exceeding 25%”

Forbes, 2013


MOBILE APP TO BOOK SPORTS LESSONS


all sports

THREE STEPS BOOKING PROCESS

choose yourlocation



choose yourlocation

set your sports



choose yourlocation

registration

set your sports



choose yourlocation

set your sports

find your personal coach


registration

PROFESSIONAL OR AMATEUR

Upendu leverages the competition among instructors giving final users the power to choose.

- or -


$ 6Bin US

SPORTS COACHING INDUSTRY


$ 6Bin US

Increased from $ 5.13 B to $ 6 B in the last 5 years.

Statista 2014


GROWING MARKET


MILLENNIALS AS TARGET MARKET

adventureeducational

travel

student travelers command amarket value of $320 billion

+ 80 M




travel


+ 80 M




+ 80 M


travel

Skift 2014



Skift 2014


80 M


travel

% PER TRANSACTION

20%


POSSIBLE ALTERNATIVES

weekly feefor unlimited lessons - or - prepaid package

of 5/10 lessons


FROM WINTER SPORTS TO EVERY SPORTS

Trentino



Trentino Lombardy



Trentino Lombardy Piedmont



Trentino Lombardy Veneto Abruzzo Switzerland FrancePiedmont











UPENDU AMBASSADORS

Trentino

VenetoLombardy

Piedmont


STRATEGICAL SPORTS EVENT




WHICH EVENTS IN ITALY?


THE ROLE OF SPORTS ASSOCIATION


fitness

sports

peer2peer

only professionals

FITNESS VERSUS SPORTS


TRAVELERS FOCUSED SERVICE

Upendu is addressed to people who travel, this target will rarely book the same instructor more than once.


GROWING TEAM

Advisorteam dynamics, startup, digital

CEO and co-founder of Empatica6 years of experience in running a

digital startup

FounderUI-UX, marketing, PR, sales

double degree in architecture, PoliMi+PoliTofulbright entrpreneurial scholarship:

BEST program, Santa Clara University (CA)

Matteo LaiLucia Rampanti


NEW ENTRIES


CTOiOS, HTML5, CSS3, PHP, jQuery

Former IT consultant for Reply, CTO at MyTable. Co-founder of Materest.

Code addicted

CMOSEO, marketing strategy, business planFederica has worked first for a big firm,

FIAT, then for a startup, MyTable.Co-founder of Materest.

Marco FioreFederica Toso

FAIL FAST SUCCEED FASTERlast pivot Sept ‘14

accelerationprogram

incubationprogram

accelerationprogram

entrepreneurialprogram $ 35k

entrepreneurial scholarship 48k €

March ‘13 May ’13 Sept ‘13 April ‘14 Sept ’14

- conslusions -

Dec ‘14 March ’15 June ‘15 Sept ‘15 2016 2017

WHAT NEXT?

workingprototype pilot

event

iOSbeta app

international event

north of Italy coveredwith winter sports,and summer sports

EUROPE

- conslusions -

RAISING $ 500k

marketing

$ 500k25%

8%

14% 11%

28%

14%

trips

consulting

assets

development

others

- conslusions -

FINANCIAL PROJECTIONS

$500.000,00

$0,00

$500.000,00

$1.000.000,00

$1.500.000,00

$2.000.000,00

$2.500.000,00

$3.000.000,00

$3.500.000,00

$4.000.000,00

$4.500.000,00

2015 2016 2017 2018 2019

revenues

profit

- conslusions -

FINANCIAL PROJECTIONS

$500.000,00

$0,00

$500.000,00

$1.000.000,00

$1.500.000,00

$2.000.000,00

$2.500.000,00

$3.000.000,00

$3.500.000,00

$4.000.000,00

$4.500.000,00

2015 2016 2017 2018 2019

revenues

profit

- conslusions -

Thank you and #dosport

[email protected] | @upenduapp | fb.com/upenduapp

sports coaching revolution

EXIT STRATEGY

Date post:	16-Jul-2015
Category:	Business
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Upendu business plan presentation

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