Date post: | 01-Dec-2014 |
Category: |
Business |
Upload: | uplause-ltd |
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— SOCIAL CROWD ENERGY PLATFORM OCTOBER 2014
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CROWD ENERGY IS BECOMING THE DE FACTO ENGAGEMENT MEASUREMENT
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“Our focus in sport signage is how we are going to change from passive to interactive” JOHN CORDOVA SPORTS TRANSACTIONS COCA-COLA COMPANY
“We are not in the business of selling basketball. We are in the business of selling fun experiences.” MARC CUBAN OWNER DALLAS MAVERICKS
GAMIFICATION OF THE LIVE EVENT EXPERIENCE IS EMERGING AS A MAJOR TREND
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INFRASTRUCTURE IS TURNING INTO A GIGANTIC CANVAS FOR DIGITAL CAMPAIGNS
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“Our new, high-tech Levi’s Stadium for the San Francisco 49ers will be ‘software-driven’” JED YORK OWNER SAN FRANCISCO 49ERS
NEW VENUES ARE BUILT WITH A NEW GENERATION OF DIGITAL FAN EXPERIENCES IN MIND
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THE CURRENT GLOBAL SPONSORSHIP MARKET IS ALSO CHANGING : DIGITAL SPONSORSHIP WILL DISTRUPT THE VALUE CREATION
VALUE
NOW FUTURE
Traditional Sponsorship Packages &
Tools Traditional Sponsorship Packages &
Tools
Digital Sponsorship Packages &
Tools
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CROWD ENERGY IS AN ENGAGEMENT DRIVER AND MEASUREMENT NOT JUST FOR SPORTS, BUT FOR ALL KINDS OF LIVE EVENTS
— Concerts — Festivals — Movies — Shows — Clubs — Theme Parks — Public Viewing — and More!
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NUMBER OF LIVE EVENTS, VENUES, FANS ATTENDING GLOBALLY IS STAGGERING — 135,000 Cinema Screens — 50,000 Concerts — 12,000 Stadiums — 10,000 Festivals 130M attended Top 4 USA Sport Leagues 210M attended Top 10 Global Sport Leagues 375M attended Top 10 Theme Parks
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SAY HI TO UPLAUSE
Uplause featured in a special campaign for Chelsea FC
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A SIMPLE IDEA
PASSIONATELY YELLING, CLAPPING OR WAVING AT AN ADVERTISEMENT RESULTS IN MEASURABLE BRAND PREFERENCE AND RECALL UNMATCHED BY ALL OTHER MEANS OF EVENT ADVERTISING
We have a system that gets 50,000 arena spectators to yell their lungs out while being completely focused on a brand for several minutes — and it’s proven to work consistently on all continents and for all event types, and our data supports this
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The Uplause platform has been proven incredibly effective for the world’s most challenging venues and events
UPLAUSE IS THE INTERACTIVE PLATFORM OF CHOICE FOR THE WORLD’S MOST ICONIC ARENAS AND LIVE EVENT VENUES
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THE BIGGEST BRANDS ON THE PLANET TRUST UPLAUSE TO ENGAGE THEIR FANS
The Uplause platform has delivered on crucial KPIs to many of the world’s leading, rigorously marketing data-driven consumer brands
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USA: New York Chicago
Los Angeles San Jose
Tampa Bay Dallas
Canada:
Vancouver Montreal
United Kingdom Turkey
Portugal Spain
Austria Russia Sweden Finland
Germany France
Japan India
Singapore Malaysia
South Korea
Australia
UPLAUSE PLATFORM SCALES GLOBALLY TO ANY CULTURE AND REGION
Africa: Nigeria
South Africa
Middle East: United Arab
Emirates Qatar
— 22 Countries — 50+ Brands — 100+ Venues — 10M+ Fans
Brazil Chile
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UPLAUSE ONE PLATFORM, THREE PRODUCTS, 360°OF CROWD ENERGY — ENERGIZE! MEASURE! SHARE!
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UPLAUSE ENGAGEMENT SYSTEM
ENERGIZING VENUES, BRANDS & FANS
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UPLAUSE ENGAGEMENT SYSTEM
US PATENT APPROVED 8621503
CROWD CONTROL PANEL
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UPLAUSE ENGAGEMENT SYSTEM
— Decibel meters — Quizzes — Genre games — Reaction games — Brand games — Spectator spotlight — Player spotlight
1. LIBRARY OF PROVEN TEMPLATES & GAMIFICATION PRODUCTS
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2. BRAND INTEGRATION SUITE
IN-GAME BANNER
UPLAUSE ENGAGEMENT SYSTEM
BASEBALL STADIUMS
FOOTBALL / SOCCER
STADIUMS
INDOOR ARENAS
FESTIVALS AND GIGS
One omnidirectional microphone placed outside video control room Two or four shotgun microphones placed at topside allowing competition between sections
One omnidirectional microphone in front of the stage Two shotgun microphones placed on sides of the stages allowing the audience to be split into two
One omnidirectional microphone placed
outside video control room
Six shotgun
microphones placed field-side allowing
sections of the stadium to compete against each
other
One omnidirectional microphone placed into
the centre hung
Four to six shotgun microphones placed on the top service bridges:
1-2 per side and 1 per end
UPLAUSE ENGAGEMENT SYSTEM
3. SOUND LEVEL CAPTURE SUITE
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ADAPTATION SETTINGS FOR ALL ARENA AND SCREEN TYPES
ALL FORMATS — High Definition — VGA — SDI — 16/9 — 4/3
ALL ENVIRONMENTS — Indoor / Outdoor — Cold / Hot — Day / Night — Center Hung/Perimeter LEDs/Digital Signage/Concourse
UPLAUSE ENGAGEMENT SYSTEM
4. SIGNAGE ADAPTATION SUITE
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UPLAUSE ENGAGEMENT SYSTEM
5. MULTI ARENA CONNECTION SUITE
Connection allowing competitive engagement of multiple arenas simultaneously
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LOCAL CUSTOMER SUPPORT
FAST DELIVERY
ONLINE UPDATES
You will always have somebody locally to call or mail. Even if you just feel having a chit chat with us.
We deliver the Uplause Software and bespoke products online, 24/7, regardless of the weather
Want to purchase more products? No problem, we can get those to you online. As well any updates and improvements to the Software.
HELLO! MOI! NAMASTE! KONNICHIWA!
LEARNING CENTRE
Access all the relevant documentation, guidelines, tutorials you will ever need. 24/7 globally.
UPLAUSE ENGAGEMENT SYSTEM
6. CUSTOMER SERVICE SUITE
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UPLAUSE PULSE
BIG DATA: CROWD ENGAGEMENT AND ENERGY LEVELS THROUGHOUT EVENTS
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UPLAUSE APP
SHARE ENERGY, EMOTIONS & MOMENTS
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GLOBAL #1 PLATFORM IN INTERACTIVE EVENT ADVERTISING
UPLAUSE ENGAGEMENT SYSTEM UPLAUSE PULSE UPLAUSE APP
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