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Upstart Disruptors Reshaping the Future - Danae Ringleman

Date post: 16-Apr-2017
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Sustainable Brands London Conference Upstart Disruptors Reshaping the Future Danae Ringelmann, Co-Founder, Indiegogo
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Sustainable Brands London Conference

Upstart Disruptors Reshaping the Future ¡  Danae Ringelmann, Co-Founder, Indiegogo

“Harnessing the Crowd” Danae Ringelmann Co-founder, Indiegogo @gogodanae

Crowdfunding is not new…

Crowdfunding is not new…

Over $100,000 raised Average contribution: $0.89

Pooling of funds from the people who are passionate about an idea One dollar at a time

Often in return for a… “Perk” or Token of thanks

Crowdfunding is…

Musician

Writer

Entrepreneur

Inventor

Small Business

Maker Religious org

Artist

Community Activist

Photographer

Food lover

Game Developer

Non-profit

Designer

Dancer

Who…

What is new…

Rise of social networking

Adoption of

online payments

24/7/365

Crowdfunding = efficient +

accessible + fun

How It Works

1. Create a campaign

Goal

Perks

Pitch

How It Works

1. Create a campaign

2. Engage community

Share

Update

How It Works

1. Create a campaign

2. Engage community

3. Raise money

Raise $

How It Works

1. Create a campaign

2. Engage community

3. Raise money

4. Fulfill perks

Perks

Who…individuals

Causes $48,806

raised

509 funders

Entrepreneurs Inventor: Jean-Marque

$158,685 raised

302 funders

$18,670 raised

141 funders

Artists Film: “Salam Dunk”

Causes Activist: “Pastor Marion”

$48,806 raised

509 funders

… and organizations

Banks, VCs

Brands

Non-Profits Foundations Governments

$758,000 $1,370,461 $358,063 200,000 Euros

What is Disruptive….

Banks, VCs

Brands

Non-Profits Foundations Governments

Outsourcing Matching Cause Marktng Incubation

A little inspiration…

www.indiegogo.com Danae Ringelmann Co-founder, Indiegogo @gogodanae

Benefits of crowdfunding

$$$ Just one

Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market

Benefits of crowdfunding

Marketing Market validation

Benefits of crowdfunding

Marketing Market validation Spark social conversations

Benefits of crowdfunding

Marketing Market validation Spark social conversations Market research/feedback

Benefits of crowdfunding

Marketing Market validation Spark social conversations Market research/feedback Test Pricing

Benefits of crowdfunding

Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement

Benefits of crowdfunding

Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers

Indiegogo Dashboard

Jan drove 1300 views which resulted in

$3,300

Benefits of crowdfunding

Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market

Anyone, Anything, Anywhere

$13,412 RAISED

Emmy’s Organics FOOD

63 FUNDERS

$5,810 RAISED

Makepeace Brothers MUSIC

114 FUNDERS

$7,281 RAISED

Walking Audio Tour COMMUNITY

69 FUNDERS

$2,976 RAISED

Design Junction SMALL BUSINESS

26 FUNDERS

$4,062 RAISED

Impossibly Funky MAGAZINE

80 FUNDERS

$21,837 RAISED

New Left Media WEB SERIES

363 FUNDERS


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