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Upward Mobility: The Opportunities and Advantages of Mobile Recruitment

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In the simplest of terms, mobile recruiting is the ability to market to prospective talent with or on a mobile device. On a deeper level, mobile recruiting is also about opportunity – the opportunity to connect with job seekers anywhere, and at any time; provide a better candidate experience; streamline your own process; and engage job seekers in entirely new and unique ways. Learn more at: http://cbmobiletalent.com
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  • The OppOrTuniTies and advanTages Of MObile recruiTMenT

    UPWARD Mobility

  • Upward Mobility

    TAble of ConTenTs

    inTrO: Why all The nOise abOuT MObile recruiTMenT?

    secTiOn 1: TerMs TO KnOW: a MObile cheaT sheeT

    secTiOn 2: MObile WarMing: The fasT and furiOus rise Of MObile usage

    secTiOn 3: are yOu MObile-OpTiMized? QuesTiOns yOu need TO asK nOW

    secTiOn 4: MObile-Minded: besT pracTices fOr creaTing yOur MObile siTe

    secTiOn 5: Why gO MObile? The benefiTs Of gOing MObile

    secTiOn 6: yOu have a MObile experience, nOW WhaT? nexT sTeps

    secTiOn 7: enhancing yOur MObile sTraTegy: recOMMendaTiOns frOM careerbuilder

    sOurces

    2 Upward Mobility

    03 |

    04 |

    05 |

    07 |

    08 |

    09 |

    11 |

    13 |

    15 |

  • 3Upward Mobility

    Just two decades ago, the idea of having a website dedicated to recruitment was unheard of; however, that all changed once employers began to understand that not only was the internet not going away, it quickly became the most eff ective way to reach job candidates. Today, the same is being said about mobile technology. people across all demographics are utilizing mobile technology to do what they normally would do from a desktop or laptop device from checking email to engaging in social media, catching up on news and entertainment, shopping and even job searching.

    in fact, more than a third of digital media consumption (37 percent) is done from a mobile device1 and as of June 2013, 24 percent of all website tra c came from mobile devices2.

    despite the adoption of mobile usage among people far and wide, employers are still slow to adapt their own career sites to keep up with consumer behavior. a recent careerbuilder study found that only 20 percent of Fortune 500 companies have mobile-optimized websites. This trend was evident from analysis of top hospitals and staffi ng fi rms as well, as only 11.6 percent and 33.3 percent respectively had mobile-optimized career sites. These fi ndings underscore the opportunity employers have to engage more mobile candidates at a faster rate than their competitors if they work now to create a recruitment strategy that aligns with consumer behavior.

    WhAT exACTly is Mobile ReCRUiTMenT? in the simplest of terms, mobile recruiting is the ability to market to prospective talent with or on a mobile device. On a deeper level, mobile recruiting is also about opportunity the opportunity to connect with job seekers anywhere, and at any time; provide a bett er candidate experience; streamline your own process; and engage job seekers in entirely new and unique ways.

    introdUction

    Why All The noise AboUT Mobile ReCRUiTMenT?

    MOre Than a Third Of digiTal Media cOnsuMpTiOn is dOne frOM a MObile device.

    Only 20% Of fOrTune 500 cOMpanies have MObile-OpTiMized WebsiTes.

    24% Of all WebsiTe Traffic caMe frOM MObile devices.

  • Mobile CAnDiDATes /mbl kan-d-dts/ noun Job candidates who conduct job search activities (including searching for jobs, creating or updating their professional profiles, researching companies or applying for jobs) from a mobile device, such as a smartphone or tablet.

    Mobile seARCh /mbl srch/ verb

    Online internet search activities that take place from a mobile device, such as a smartphone or tablet.

    Mobile-fRienDly /mbl-fren(d)-l/ adjective

    Mobile-friendly refers to a site that displays accurately between a desktop or laptop computer and a mobile device. While it will appear smaller on a phone and may not work perfectly on a touchscreen tablet, a mobile-friendly website will be perfectly functional.

    Mobile-oPTiMizeD /mbl-p-t-mzed/ adjective

    a mobile-optimized site is a far more advanced website. Mobile-optimized means that the site will reformat itself for a list of handheld or tablet devices. a mobile-optimized site will generally include larger navigation buttons, reformatted content and resized images appear when the user is on an iphone, android or other mobile device.

    ResPonsive Design WebsiTe /ri-spn(t)-siv di-zn web-st/ noun

    responsive design is a method of developing a site that is completely flexible regardless of device. rather than detecting a specific browser type or device type, the website automatically orientates itself based on the screen size of the device.

    Section i

    TeRMs To KnoW: A Mobile CheAT sheeT

    4 Upward Mobility

  • 5Upward Mobility

    Myth versus fact: understanding the Mobile Job candidateTaking on any new business venture can feel burdensome or even downright scary; therefore, its no wonder you might be hesitant to create a mobile recruiting strategy. but the reality is, with the vast majority (70 percent) of job seekers using mobile technology to apply for jobs3, recruitment is going mobile. are you going with it? dont let what you dont know hinder your ability to move forward and stay competitive. get the facts about mobile behavior.

    MyTh: Mobile Users Are Only a Small Percentage of the Online Population.fACT: Mobile Is Not a Trend: in fact, mobile devices are well on their way to

    becoming the primary means for accessing the internet. Today, nearly a quarter of all online activity takes place from mobile devices, a 78 percent increase from 20124. by these rates, analysts predict that by 2015, mobile devices will surpass desktop and laptop computers in online usage5.

    MyTh: Only a Fraction of Job Seekers Search for Jobs Using Mobile Devices.fACT: Mobile Job Search is Growing at an Accelerated Rate: google analytics shows that the number of people who have conducted job searches on smartphones more than tripled from 2010 to 2012. Today, 31 percent of people searching for jobs on Google are doing so from a mobile device6. and according to comscore, 9.3 million

    workers searched for jobs via their mobile devices in March 2013, up from 2.3 million in March 2012.7

    MyTh: Candidates Will Apply Regardless of Whether or Not My Site is Mobile-Friendly.fACT: Candidates Are More Likely to Abandon Mobile-Unfriendly Sites: four in ten mobile candidates abandon the application process when they are notified they are about to encounter a non-mobile friendly apply process, according to careerbuilder research. The findings are consistent with mobile behavior in general: according to a recent google study, 72 percent of smartphone owners want mobile friendly sites, and 79 percent indicated that if they land on a website that is not mobile friendly, they will find another mobile

    Section i i

    Mobile WARMing: The fAsT AnD fURioUs Rise of Mobile UsAge

  • friendly site to do the job8. These fi ndings indicate the intolerance people have for non-mobile friendly sites, and underscore the need for employers to provide a mobile-friendly experience for candidates they want to engage.

    MyTh: No One Will Apply to Jobs from a Mobile Device. fACT: Mobile Applications are Becoming Increasingly Commonplace. The truth is, candidates will apply through their mobile devices if employers build an application process that makes it fast and easy for them to apply (see page 9). research has shown that candidate drop-off increases as the application process grows longer; this is true of mobile sites, as well. careerbuilder research shows that 40 percent of mobile candidates abandon the application process when they are notifi ed that they are about to encounter a non-mobile friendly apply process. On the contrary, a mobile-friendly application process can increase application rates. according to a 2012 careerbuilder study on mobile job search behavior, one in fi ve employers who have mobile career sites reported that at least 20 percent of their applications came through mobile devices. furthermore, since careerbuilder enhanced the mobile apply process for u.s. clients last year, mobile applications have increased 50 percent.

    70%of job seekers use mobile technology to apply for jobs

    by 2015, MObile devices Will surpass desKTOp and lapTOp cOMpuTers in Online usage

    of people searching for jobs on google are doing so from a mobile device

    9.3 million workers searched for jobs via their mobile devices in Mar. 2013, up

    from 2.3 million in Mar. 2012

    since careerbuilder enhanced the mobile apply process for u.s. clients last year, Mobile APPliCATions hAve inCReAseD 50%

    one in fi ve employers who have mobile career sites reported that at least 20 percent of their applications come through mobile devices

    T DAy, neARly A qUARTeR of All online ACTiviTy TAKes PlACe fRoM Mobile DeviCes

    T DAy, neARly A qUARTeR of

    31%2.3million

    9.3million

    2012 2013

    indicated that if they land on a website that is nOT mobile friendly, they will fi nd another mobile friendly site to do the job

    72 PeRCenT Of sMarTphOne OWners WanT MObile friendly siTes

    79%

    6 Upward Mobility

  • 7Upward Mobility

    Think organic search results dont matter? Think again. if you do not check your career site traffic regularly, you may be surprised to learn just how much traffic generates from a mobile device. (never tried it? check out googles free analytics tool to see the portion of mobile traffic to your site.) given that nearly a quarter of all internet traffic comes from mobile devices, chances are a significant portion of your visitors are mobile.

    due to recent changes to googles algorithm, however, you might start seeing a lot less traffic.

    in June 2013, google announced a change to its mobile search algorithm that will demote web pages in the organic search results that are not built with a responsive mobile web design. in other words, if your website isnt built to render a mobile-optimized version of each pag

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