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URBAN PLANNING + DESIGN
URBAN PLANNING + DESIGN
DESIGNING EXPERIENCES. GENERATING VALUE.
Our design approach is based on the depth of our partnership with you.
WHO WE ARE
ROSSETTI’s story unfolds with a 50-year, multi-disciplinary practice focused on architectural design, urban planning, and interior environments. We are a family-owned company, founded and currently headquartered in downtown Detroit. We live by our ethos of designing experiences that generate value for our clients and their communities.
WHAT WE DO
Our design philosophy seeks to amplify experience and value for every project. The basis for designing experiences is to generate value—culturally and financially for our clients.
Experiential design heightens the human senses and imprints positive memories on the sub-conscious mind. Memory making is the root of developing a relationship with an organization, which enriches its culture.
Designing experiences also stimulates financial growth, especially with today’s ‘digital generations.’ Unique and positive experiences are the value proposition that stimulate spending and investment.
HOW WE DO IT
DISCOVERDiscover Workshops uncover each project’s intrinsic value and clarify its unique potential. The outcome sets the foundation for the vision, opportunities and guiding principles.
DAREWe challenge our clients and ourselves not to settle for ordinary and mediocre. Instead, we inspire innovation and fresh thinking.
DELIVEROur strategic approach addresses the cultural and financial goals of our clients. We measure the impact of each project’s success to ensure we deliver the value metrics we promised.
URBAN PLANNING + DESIGN
CONNORS CREEK RE-USE PLAN
BAGLEY + 16TH CONCEPT PLAN
CALGARYNEXT HART PLAZA REDESIGN
DETROIT MLS MASTER PLAN
OUR APPROACH
We approach each project with intelligent, creative solutions to ensure new ideas and development are a seamless part of the existing fabric. We believe that connectivity, sustainability, and diversity are cornerstones to creating a sense of community, and our work reflects those values.
Our abilities in research, mapping, policy, community and stakeholder engagement, and graphic storytelling enable our clients and communities to see opportunities with fresh eyes. We look at the broader context within communities beyond project boundaries. We explore the “what ifs”—calculated ideas that accentuate a community to bring enhanced social, commercial, and experiential drivers to the design and to allow clients and communities to achieve mutual goals.
BRUSH + WATSON CONCEPT PLAN
GREEN BAY TITLETOWN DISTRICT DOUGLASS MASTER PLAN AMAZON HQ2 PROPOSAL, DETROIT
URBAN PLANNING + DESIGN
A vibrant sports-anchored development for the Midwest.
This 34-acre sports-anchored development, located adjacent to Lambeau Field, captures the passion of Packer fans and creates a community asset for the entire Green Bay region.
ROSSETTI’s master plan includes a hotel, housing, office, family entertainment areas, retail, and community amenities. The vision for Titletown focused first on creating a vibrant public realm to catalyze residential and office development and to create a vibrant, all-seasons destination. ROSSETTI also created design guidelines to guide the architecture of the district, which reflects the industrial heritage of Green Bay using a contemporary interpretation of local materials, such as brick, steel, and cobblestone.
Phase one was completed in 2017 with the opening of Packard Plaza and Hinterland Brewery, as well as the innovative sledding hill designed on top of a community center with skating river below.
GREEN BAY TITLETOWN DISTRICTASHWAUBENON, WISCONSIN
URBAN PLANNING + DESIGN
THE PARTY
HOTEL + WELLNESS
SHOPPING + DININGENTERTAINMENT
NEIGHBORHOOD
GREEN BAY TITLETOWN DISTRICT
URBAN PLANNING + DESIGN
GREEN BAY TITLETOWN DISTRICT
URBAN PLANNING + DESIGN
GREEN BAY TITLETOWN DISTRICT
URBAN PLANNING + DESIGN
DOUGLASS MASTER PLANDETROIT, MICHIGAN
A forward-looking neighborhood commemorates Detroit’s storied past.
The Douglass Master Plan is the conversion of a former public housing project in the City of Detroit. The design takes into consideration the site’s long history as a residential neighborhood while introducing a greater mix of uses, incomes, lifestyles, and texture. The master plan will not only establish a new urban neighborhood, but also address some of the site’s immense challenges and strengthen its existing assets.
The former 22-acre vacant site located just outside of Downtown is being transformed into a $300-million mixed-use development. The site will serve as a new home to hundreds of Detroiters, a destination for neighborhood services and amenities, and an open space network that knits people and landscape together. ROSSETTI’s master plan for the site includes 900+ mixed-income units across five different housing typologies, 18,000 square feet of neighborhood-scale retail and amenities, 3.2 acres of public open space, and potential for an early childhood education center and boutique hotel.
URBAN PLANNING + DESIGN
DOUGLASS MASTER PLAN
URBAN PLANNING + DESIGN
DOUGLASS MASTER PLAN
BUILDING MASSING
OPEN SPACE NETWORK
WILKINS ST
DIVISION ST
BRONSON ST
FRONTAGE RD
ST AN
TOIN
E ST
GIN
SBU
RG
ST
FRO
NTAG
E RD
ALFRED ST
BE
AUB
IEN ST
BREWSTER ST
WINDER ST
URBAN PLANNING + DESIGN
DOUGLASS MASTER PLAN
URBAN PLANNING + DESIGN
A mixed-use campus that serves as an important community anchor.
The Youth Village Campus Plan provides a vision for the design and development of a three-block area in Battle Creek to serve as the new home to New Level Sports Ministries’ “Youth Village” campus. Youth Village will be a mixed-use campus that acts as an important community anchor and a place to learn and practice skills related to athletics, education, art, industry, and personal growth.
Through an immersive Discover Workshop, ROSSETTI and stakeholders engaged in a passionate dialogue about the desires and aspirations for Youth Village. ROSSETTI used the agreed upon key values — state-of-the-art, connected, transparent, and holistic — as a guide throughout the design process. The resulting campus plan is a compelling and practical narrative that serves as the blueprint for Youth Village’s future.
YOUTH VILLAGE CAMPUS PLANBATTLE CREEK, MICHIGAN
URBAN PLANNING + DESIGN
CAMPUS GATEWAYS
ACTIVE GROUND FLOORS
EXISTING BUILDINGS
LANDSCAPE
NEW BUILDINGS
STREETS + PARKING
YOUTH VILLAGE CAMPUS PLAN
URBAN PLANNING + DESIGN
YOUTH VILLAGE CAMPUS PLAN
URBAN PLANNING + DESIGN
A mixed-use development concept as vibrant as the surrounding Mexicantown neighborhood.
ROSSETTI worked in partnership with Astral Weeks Development and Ginosko Development Company to design a mixed-use development concept that offers a vibrant and inclusive model of city living for the next stage of development in Detroit’s Mexicantown neighborhood.
The concept responds to the active Bagley Street commercial corridor with storefront retail and higher density, then gradually tapers in height and intensity as the site slopes toward the railroad tracks. Walk-up units along 16th Street activate this street and reinforce the public realm with residential character. The building offers outdoor rooftop space and resident amenities that celebrate the industrial heritage and iconic views of the location. The concept also overcomes serious challenges including a rail corridor, bridges, and highways by providing enhanced connectivity between neighborhoods and acting as a gateway.
BAGLEY + 16TH CONCEPT PLANDETROIT, MICHIGAN
URBAN PLANNING + DESIGN
GREEN SPACE + SUSTAINABILITY
PARKING BUILDING MASSING
1/2
MIL
E
1 MIL
E
96
GRAND RIVER AVE
MICHIGAN AVE
AMBASSADOR BRIDGE
DETROIT RIVER
WEST RIVERFRONT
PARK
GRAND CIRCUS PARK
ROOSEVELT PARK
MICHIGAN CENTRAL STATION
CLARK PARK
RIVERSIDE PARK
STANTON PARK
CLEMENTE REC CTR
RIVERWALK
MAY CREEK GREENWAY
MID
TOWN
LOOP
INNER CIRCLE GREENWAY
HUBBARD FARMS NEIGHBORHOOD
CASS PARK NEIGHBORHOOD
CORE CITYNEIGHBORHOOD
DOWNTOWN
MIDTOWN NEIGHBORHOOD
CORKTOWN NEIGHBORHOOD
WOODBRIDGE NEIGHBORHOOD
MEXICANTOWN NEIGHBORHOOD
NORTH CORKTOWN
NEIGHBORHOOD
WEST SIDE INDUSTRIAL
NEIGHBORHOOD
HUBBARD RICHARD NEIGHBORHOOD
ARENA DISTRICT
WOOD
WARD AVE
BAGLEY ST
SOUTHWEST DETROIT
BAGLEY + 16TH PROJECT SITE
PARKS + GREEN SPACE
EXISTING GREENWAYS
PROPOSED GREENWAYS
RAIL
16TH ST
NEW
ARK ST
BAGLEY ST
THE SITE
ALLEY
PRIORITY STREET + CORNER ACTIVATION
BAGLEY ST
SECONDARY STREET ACTIVATION
16TH ST
NEW
ARK ST
BAGLEY + 16TH CONCEPT PLAN
URBAN PLANNING + DESIGN
BAGLEY STREET RETAIL
UPPER LEVEL STACKED FLATS
ROOFTOP TERRACE
WALK-UP UNITS
PARKING ACCESS
ICONIC CORNER + GATEWAY
SERVICE ACCESS
TRAIN STATION VIEWS
STREET VIEWS
BAGLEY + 16TH CONCEPT PLAN
URBAN PLANNING + DESIGN
BAGLEY + 16TH CONCEPT PLAN
URBAN PLANNING + DESIGN
HART PLAZA REDESIGNDETROIT, MICHIGAN
A plan to re-imagine Detroit’s largest civic park.
As a passionate corporate citizen of Detroit and an expert in entertainment design, ROSSETTI became concerned with the current condition of Hart Plaza. The deteriorating infrastructure is unable to sustain large events, and during non-event days the plaza is deserted and unwelcoming.
Our plan aims to inject life into this important civic park at the heart of Downtown Detroit. Our urban planning and landscape design strategy focuses on on creating a vibrant urban plaza that will honor the jazz legacy in Detroit while creating a playful, festival-like environment for people of all ages to enjoy.
ROSSETTI analyzed the challenges and opportunities for the renovation and redevelopment of this vital public asset in Detroit, including exploring potential revenue strategies.The resulting design aims to bring people together, elevate the city’s image, and enhance Detroit’s music scene.
URBAN PLANNING + DESIGN
THE OPPORTUNITY:14 ACRES AT THE CENTER OF DETRIOT
A NEW PLACE FOR STREET LIFE RETHINKING PUBLIC ART PRIVATE DEVELOPMENT AS A CATALYST
CRITICAL CONNECTIONS A VARIETY OF OUTDOOR “ROOMS”
HART PLAZA REDESIGN
URBAN PLANNING + DESIGN
GREAT LAWN
THE PROMENADE
GRAND STAIROVERLOOK
THE GROVE
RIVERWALK +DODGE FOUNTAIN
RIVERWALKSTEPS
MEADOW +MEADOW CAFE
MAIN ENTRANCE+GREETING GARDEN
TERRACE +JAZZ CAFE
ATWATER STREET RETAIL
HART TOWER
HART PLAZA REDESIGN
URBAN PLANNING + DESIGN
HART PLAZA REDESIGN
URBAN PLANNING + DESIGN
HART PLAZA REDESIGN
URBAN PLANNING + DESIGN
OUR EXPERIENCENEIGHBORHOOD/COMMUNITY PLANNING
AMAZON HQ2 PROPOSALDetroit, MI; Windsor, Ontario
BAGLEY + 16TH DEVELOPMENT PLANDetroit, MI
BRUSH + WATSON DEVELOPMENT PLANDetroit, MI
CONNORS CREEK POWER PLANT RE-USE PLANDetroit, MI
DOUGLASS DEVELOPMENT MASTER PLANDetroit, MI
HART PLAZA REDESIGNDetroit, MI
YOUTH VILLAGE CAMPUS PLANBattle Creek, MI
WEST RIVERFRONT PARK DESIGN COMPETITIONDetroit, MI
BRUSH PARK CITY MODERN MASTER PLAN*Detroit, MI
BRUSH PARK NEIGHBORHOOD VISION PLAN* Detroit, MI
CITY OF FERNDALE MASTER PLAN*Ferndale, MI
CITY OF FERNDALEPARKS + RECREATION MASTER PLAN*Ferndale, MI
CITY OF OAK PARKSTRATEGIC ECONOMIC DEVELOPMENT PLAN*Oak Park, MI
CITY OF SOUTHFIELDCITY CENTRE SITE VISION PLAN*Southfield, MI
DEARBORN LIVING STREET PLAN(MICHIGAN MUNICIPAL LEAGUE PLACEPLAN)* Dearborn, MI
DETROIT FUTURE CITYSTRATEGIC FRAMEWORK PLAN*Detroit, MI
DETROIT FUTURE CITY VACANT LAND GUIDE*Detroit, MI
DETROIT INNOVATION DISTRICT MAPPING*Detroit, MI
DETROIT MEDICAL CENTERMIXED-USE DISTRICT PLAN*Detroit, MI
DETROIT RIVERFRONT CONSERVANCY COMMUNITY ENGAGEMENT PLAN* Detroit, MI
DTE ENERGYNEIGHBORHOOD REVITALIZATION PLAN*Detroit, MI
HENRY FORD HEALTH SYSTEMSOUTH CAMPUS NEIGHBORHOOD PLAN* Detroit, MI
THE HENRY FORD-GREENFIELD VILLAGE MASTER PLAN*Dearborn, MI
HISTORIC FORT WAYNE REDEVELOPMENT PLAN*Detroit, MI
LAKE SAINT CLAIRCOASTAL WATER TRAIL PLANNING*Macomb, MI
LIVERNOIS-MCNICHOLS CORRIDOR REDEVELOPMENT PLAN*Detroit, MI
MIDTOWN SUB-DISTRICT PLANNING*Detroit, MI
MIPLACE/AIA MICHIGAN “MISSING MIDDLE” HOUSING DESIGN COMPETITION*Second Place, Michigan
NEW CENTER MIXED-USE DISTRICT PLAN*Detroit, MI
NORTH END NEIGHBORHOOD STRATEGIC INVESTMENT PLAN*Detroit, MI
RECOVERY PARK MASTER PLAN* Detroit, MI
REGIONAL TRANSPORTATION AUTHORITYMASTER PLAN & BRANDING* Southeast Michigan
WOODWARD AVENUE RAPID TRANSIT ALTERNATIVES ANALYSIS* Southeast MI
SPORTS-ANCHORED DEVELOPMENTS
CALGARY NEXTCalgary, Canada
CENTURYLINK FIELD NORTH LOTSeattle, WA
DETROIT MLS MASTER PLANDetroit, MI
GREEN BAY TITLETOWN DISTRICTGreen Bay, WI
HENRY FORD HEALTH SYSTEM-PISTONS PERFORMANCE CENTERDetroit, MI
LEBRETON FLATSOttawa, Canada
PANTHERS STADIUM DISTRICTCharlotte, NC
SUNGUI PARK AT INCHEON STADIUMIncheon, South Korea
USTA NATIONAL TENNIS CENTERFlushing Meadows, NY
VENEZIA FC STADIUM DISTRICTVenice, Italy
YOKOHAMA STADIUM DISTRICTYokohama, Japan
+ MORE!
*Projects completed by ROSSETTI’s Urban Planning Team while with another firm.
URBAN PLANNING + DESIGN
URBAN PLANNING + DESIGN
