URBAN PROCESS - Gordon Choi - Visualgordonfchoi.com/file/pdf/urban_process.pdf · Overview 048 Size...

URBANPROCESS

>>COPYRIGHTName

Gordon Choi

Email

[email protected]

Website

gordonfchoi.com

Packaging 3 with Gerardo Herrera

CONTENTSGET TO KNOW THEM

Introduce Urban Decay 008

Product 009

Product Analysis 010

SWOT Analysis 012

Market Research 014

Interview 016

Competitors 018

Demography 026

Inspirations 030

PROCESS OF CREATIVITY

Keywords 034

Proposal 036

Moodboard Form 038

Moodboard Type 042

Moodboard Color / Texture 044

Moodboard Photography 046

Overview 048

Size 050

Material Board 052

THE BEAUTY OF PROCESS

Shilouette 056

Form Development 1 058



Logo 100

Box 108

Point of Purchase 120

Poster 124

Motion 128

FINAL DELIBERY

Product 134

How it works 146

Point of Purchase 148

Poster 156

GET TO

KNOW THEM

08 - 31

>> INTRODUCTION008

>> PRODUCT009

>>INTRODUCEURBAN DECAY

Urban Decay is an American cosmetics company

founded in 1996 by David Soward, Wende Zom-

nir, Patricia Holmes, and Sandy Lerner. There

was a significant dispute as to whether Sandy

Lerner wrongfully ousted her former friend and

horse trainer, Patricia Holmes, from a “founders

role” in the upstart brand. The brand is primarily

sold in mid to high-end beauty stores, such as

Ulta, Sephora, and recently Macy’s. Urban Decay

was bought by Moet-Hennessy Louis Vuitton

in 2000, before being sold again in 2002 to the

Falic Group. In 2009 it was acquired by Castanea

Partners, a private equity firm. The label is based

in Newport Beach, California, and has a distribu-

tion center in Hialeah, Florida.

Urban Decay claims not to employ animal

testing in the creation of its products, and marks

on its website which products are considered

vegan. It also offers 100% synthetic fiber makeup

brushes, including blush and powder brushes,

made from taklon as an alternative to typical

brushes constructed from animal hair. Every item

that is 100% vegan is denoted on the website by

a paw print, which means it is “Marley Approved”,

Marley being the dog of an Urban Decay exec-

utive. Additionally, they have received approval

by The Coalition for Consumer Information

on Cosmetics and PETA’s 5th Annual Best

Cruelty-Free Cosmetics Line award. However,

Urban Decay announced on June 6th, 2012 that

they will begin selling their products in China, a

country that is known to conduct animal testing

on products before releasing them to the public.

PETA subsequently removed Urban Decay from

their list of cruelty-free companies. As of July

6th, 2012, Urban Decay announced that it will

not be selling its products to China.

>>PRODUCT

Face

Primer

Foundation

Bronzer

Blush

Highlighter

Concealer

Stain

Powder

Moisturizer

Remover

Setting Spray

Core line

24/7

NAKED

Eyes

Primer

Eye Shadow

Eye Liners

Mascara

Eye Brow

Highlighter

False Lashes

Lips

Primer

Lip Liner

Lip Gloss

Lip Tint

>> PRODUCT ANALYSIS010

>> PRODUCT ANALYSIS011

>>PRODUCTANALYSIS

Fake Silver cap

makes the product

seem cheap.

A combination of

black letter, san-serif

and serif font is odd

for this small package.

Overall core line form

is very interesting and

different compared to

the osmetic industry.

Purple glossy

and unique color

compared to

competitors.

Urban Decay recently rebranded themselves to adapted more

unique and interesting shape. The average quality and average

price range also help to attract their target audience that uses

Urban Decay’s products. However, graphic inconsistencies con-

fuse the audenice and makes the brand harder to recognized.

Their current form of packaging is very unique compared to

other cosmetic lines. Interesting forms help the audience to try

their product, but audeinces are mainly driven by the quality of

cosmetics. Using plastic to pretend a to be different material is

not working for them and it makes worse the presentation even

though the product is better than before.

>> SWOT ANALYSIS012

>> SWOT ANALYSIS013

STRENGTH

Unique concept, product forms

and color variation.

Appeals to target audience.

OPPERTUNITY

Reinforce target audience

Unique, pop out product form to

reinforce the current target group.

>>SWOTANALYSIS

THREAT

Product quality.

Gets away from concept.

WEAKNESS

Mismatches with audience.

Disconnection between

concept and product.

Un-original color scheme.

>> MARKET RESEARCH014

>> MARKET RESEARCH015

Sephora is one of the best place to research the

cosmetic industry.

Most companies have their own gondola to

showcase their product along some information.

Various kinds of products that overlap with each

other. They are mainly black color oriented.

However, some companies try to get away from

the pattern by using illustrative packaging or

using vivid color. Benefit and Sephora are good

example for this.

Most young audiences tend to go toward

luxury products like Dior to test it out. Then they

move to Urban Decay or Smashbox gondola

for final purchase. Middle aged group goes to

anti-aging products like Clinique to try and

purchase for their own use.

Overall, Sephora is the battle ground for cosmet-

ics and most of them ado not stand at in terms

of packaging and environment due to their color

sheme. Matching visuals make the product

harder to recognized by product rather than

brand value. Trying experimental concepts will

be helpful for this particular issue in Sephora.

>>MARKETRESEARCH

>> INTERVIEW016

>> INTERVIEW017

>>INTERVIEW

From the interviews, top concern for most of

women about cosmetics was quality of the

prodct. However, factors following quality varied

more than expected.

Mainly the concerns were about the price

point and design of the product. if the quality is

good, they will care about other factors in their

cosmetics. Some of them do not have prefer-

ence except the quality, but design could be

considered a part of product.

Moreover, most of interviewee had variety of

brand’s cosmetics. They are carrying what they

think is good rather than buy one single brand

for all type of cosmetics. However, most of them

also had royalty to few brand in their favorite

category. For Urban Decay’s new line, we can

target that gap.

>> COMPETITORS018

>> COMPETITORS019

>>COMPETITORS

Smashbox is Urban Decay’s competition.

Their voice is photogenic cosmetics for

studio or normal life photoshoot. Mainly they are

pushing towards more quality side to reinforce

their concept that you can use it on studio

photo shoot right away with Smashbox. They

are agressively marketing by collaborating with

famous artist and unique mechanism of product

usages. However, they are also used a black &

white color theme like every other corporation.

>> COMPETITORS020

>> COMPETITORS021

Bobbi Brown is the company who sells similar

product like Urban Decay.

Black, simple and understated tone of voice.

They target middle class young adults. Their

main goal is make cosmmetics simple to wear

and flattening.

>> COMPETITORS022

>> COMPETITORS023

Kat Von D is only sold in Sephora. In 2013, the

company has very similar concept to Urban

decay and target the same group of buters.

Their style is related to what Kat Von D does at

outside of the cosmetic field, tattoos.

Mainly black color with Kat Von D’s tattoo

illustration on their products. Other than the

fact, this is products from a famous tatto artist,

they don’t have any special characteristics in

their brand.

>> COMPETITORS024

>> COMPETITORS025

>> DEMOGRPAHY026

>> DEMOGRPAHY027

>>DEMOGRAPHIC

Early 20 to Early 30 year old women

who are living in the city.

Urban trendy, women who keeps

track of trends on internet.

Women who don’t worry about ex-

pressing themselves through fashion,

life-style trend.

People who want to be dangerous.

These are the people who wants

Urban Decay’s new line.

>> DEMOGRPAHY028

>> DEMOGRPAHY029

>> INSPIRATIONS030

>> INSPIRATIONS031

>>INSPIRATIONS

PROCESS OF

CREATIVITY

34 - 53

>> KEYWORDS034

>> KEYWORDS035

>>KEYWORDS

Informal

Assertive

Combinative

Urban

Emphatic

Geometric

>> PROPOSAL036

>> PROPOSAL037

>>PROPOSAL

Urban, by Urban Decay is inspired by the urban culture and

captures the changing energy of it’s inhabitants transforming the

urban grittiness, skylines, and polish of a global society looking

to uniquely express themselves in this landscape. The Urban line

of cosmetics uniquely speaks to this opportunity by introducing

a line extension that conveys a unique point of view through it’s

packaging, product and messaging that will resonate with it’s loyal

customers and new customers alike for the continues growth and

relevancy for the future of Urban Decay.

>> FORM038

>> FORM039

>>MOODBOARDFORM

>> FORM040

>> FORM041

Geometric

Combinations

Symmetry

Pattern

Mathmetical

High Angles

Deconstructivism

>> TYPOGRAPHY042

>> TYPOGRAPHY043

>>MOODBOARDTYPOGRAPHY

San-serif

Stencil

Bold

Confidence

Graffti

Capitalised

>> COLOR / TEXTURE044

>> COLOR / TEXTURE045

>>MOODBOARDCOLOR/TEXTURE

Emphasis color

Grey & Black

Point vivid color

Construction Material

Unique Color

>> PHOTOGRAPHY046

>> PHOTOGRAPHY047

>>MOODBOARDPHOTOGRAPHYPRODUCT

>>MOODBOARDPHOTOGRAPHYMODEL

Natural light

Product in place

No studio photo

In use

Hard Flash

Club photo

Urban background

Natural pose

Eyes on the camera

>> OVERVIEWS048

>> OVERVIEWS049

>>OVERVIEWS

>> SIZE050

>> SIZE051

>>SIZE

>> MATERIAL BOARD052

>> MATERIAL BOARD053

>>MATERIAL

Plexi Glass(Glossy)

Paper Pulp

Sound SilencerFoam

Concrete

Bio-Plastic

THE BEAUTY

OF PROCESS

54 - 131

>> SHILOUETTE056

>> SHILOUETTE057

>>SHILOUETTE

>> FORM DEVELOPMENT 1058


>>FORMDEVELOPMENT 1





Angle

Grid

Hive



Repetition

Scape

Geometric



>>FORMDEVELOPMENT 2

From form development 1, I sorted

out several idea that can be devel-

oped. This stage is the exploration of

the hive idea and the scape idea.







Scape



Hive

>> CONTENTS076

>> CONTENTS077



This prototype clay model helps me understand

how the form will actually works in 3D. I had to

change several parts to be more realistical to

make.



>>FORMDEVELOPMENT 3

This is the final stage of working in 2D. The

sketches and vector work shows clearly how

these products will be shaped. Through several

experimentation of color and material, I could get

to a point where I could proceed to the next step.











The final form represents of the deconstrutivist

structure and buildings around the world. It is

very abstract to create product what I want and

still represent the fundimental concept of the

deconstrutivism.









>> LOGO100

>> LOGO101

>>LOGO

Urban wants to be as trendy as possible and

represent contemporary cityscapes.

The first idea was graffiti or stencil style for

the logo. However, it didn’t matched up with the

product line and was disconnected with what I

want to say.

The second idea was a geometric font with

A as a triangle. Recently, geometric shapes,

especially the triangle, is trendy symbol on

the internet. Using that idea, I created the

Urban logo.

>> LOGO102

>> LOGO103

>> LOGO104

>> LOGO105

>> LOGO106

>> LOGO107

>>FINALLOGO

Pantone: Black

RGB: (0,0,0)

CMYK: (0,0,0,100)

HEX: #000

>> BOX108

>> BOX109

>>BOXINSPIRATION

Construction materials

Reinforcing structure

Paper pulp

Contrast between material

Simple graphic

Emphasis

>> BOX110

>> BOX111

>>BOX

Protection boxes are always clean and look great

with other companies. However, for urban, it will

shows the structure of product for full protection

Using a blow mold with paper pulp.

If the product is the upside of a bridge, the

exterior of building, box will be underneath of

a bridge, and structure of building, to show the

basic structure of urbanscape. Inside out is the

key concept of the box.

>> BOX112

>> BOX113

FOUNDATIONAWESOMELIQUID MAKEUP

30ML/1FL.OZ

INGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENT

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SHADE 6.0

FOUNDATION SHADE 6.0

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MAKEUPFOR YOUR FACE 30ML/1FL.OZ

SHADE 6.0

INGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGRDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDEN

AWESOMEMAKEUP

30ML/1FL.OZ

FOUNDATION

FOUNDATIONAWESOMELIQUID MAKEUP 30ML/1FL.OZ

SHADE 6.0

INGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTING


SHADE 6.0

INGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTING

FOUNDATION

30ML/1FL.OZ

SHADE 6.0

INGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGRDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINGREDENTINAWESOME LIQUID MAKEUP

>> BOX114

>> BOX115


SHADE 6.0

INGREDIENTS/ •AQUA •CYCLOPENTASILOXANE •TRIETHYLHEXANOIN •CAPRYLIC/CAPRIC TRIGLYCERIDE •BUTYLENE GLYCOL •DIMETHICONE •BORON NITRIDE •GLYCERIN •PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE •TITANIUM DIOXIDE •VP/HEXADECENE •PHENYL TRIMETHICONE •DIMETHICONE/PEG-10/15 CROSSPOLYMER •PHENOXYETHANOL, ACRYLATES/DIMETHICONE •SODIUM CHLORIDE, POTASSIUM SORBATE •POLYGLYCERYL-3 POLYDIMETHYSILOXYETHYL DIMETHICONE •METHICONE •ALUMINUM HYDROXIDE •STEARIC ACID •SODIUM DEHYDROACETATE •NYLON-12 •MICA •PROPYLENE CARBONATE •DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER •SODIUM HYALURONATE •TALC •PUNICA GRANATUM SEED EXTRACT •ACTINIDIA DELICIOSA FRUIT EXTRACT. +/-; •CI 77891 (TITANIUM DIOXIDE) •CI 77491 (IRON OXIDES) •CI 77492 (IRON OXIDES) •CI 77499 (IRON OXIDES) •CI 77163 (BISMUTH OXYCHLORIDE).

INGREDIENTS/ •AQUA •CYCLOPENTASILOXANE •TRIETHYLHEXANOIN •CAPRYLIC/CAPRIC

TRIGLYCERIDE •BUTYLENE GLYCOL •DIMETHICONE •BORON NITRIDE •GLYCERIN •PEG-9

POLYDIMETHYLSILOXYETHYL DIMETHICONE •TITANIUM DIOXIDE •VP/HEXADECENE •PHENYL TRIMETHICONE

•DIMETHICONE/PEG-10/15 CROSSPOLYMER •PHENOXYETHANOL, ACRYLATES/DIMETHICONE

•SODIUM CHLORIDE, POTASSIUM SORBATE •POLYGLYCERYL-3 POLYDIMETHYSILOXYETHYL

DIMETHICONE •METHICONE •ALUMINUM HYDROXIDE •STEARIC ACID •SODIUM DEHYDROACETATE •NYLON-12 •MICA •PROPYLENE CARBONATE •DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER •SODIUM HYALURONATE •TALC •PUNICA GRANATUM SEED EXTRACT •ACTINIDIA DELICIOSA FRUIT EXTRACT. +/-; •CI 77891 (TITANIUM DIOXIDE) •CI 77491 (IRON OXIDES) •CI 77492 (IRON

OXIDES) •CI 77499 (IRON OXIDES) •CI 77163 (BISMUTH OXYCHLORIDE).

30ML/1FL.OZ

FOUNDATION

SHADE 6.0

SHADE 6.0

INGREDIENTS/ •AQUA •CYCLOPENTASILOXANE •TRIETHYLHEXANOIN •CAPRYLIC/CAPRIC

TRIGLYCERIDE •BUTYLENE GLYCOL •DIMETHICONE •BORON NITRIDE •GLYCERIN •PEG-9

POLYDIMETHYLSILOXYETHYL DIMETHICONE •TITANIUM DIOXIDE •VP/HEXADECENE •PHENYL TRIMETHICONE

•DIMETHICONE/PEG-10/15 CROSSPOLYMER •PHENOXYETHANOL, ACRYLATES/DIMETHICONE

•SODIUM CHLORIDE, POTASSIUM SORBATE •POLYGLYCERYL-3 POLYDIMETHYSILOXYETHYL

DIMETHICONE •METHICONE •ALUMINUM HYDROXIDE •STEARIC ACID •SODIUM DEHYDROACETATE •NYLON-12 •MICA •PROPYLENE CARBONATE •DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER •SODIUM HYALURONATE •TALC •PUNICA GRANATUM SEED EXTRACT •ACTINIDIA DELICIOSA FRUIT EXTRACT. +/-; •CI 77891 (TITANIUM DIOXIDE) •CI 77491 (IRON OXIDES) •CI 77492 (IRON

OXIDES) •CI 77499 (IRON OXIDES) •CI 77163 (BISMUTH OXYCHLORIDE).

AWESOME

FOUNDATION 30ML/1FL.OZ

SHADE 6.0

INGREDIENTS/ •AQUA •CYCLOPENTASILOXANE •TRIETHYLHEXANOIN •CAPRYLIC/CAPRIC TRIGLYCERIDE

•BUTYLENE GLYCOL •DIMETHICONE •BORON NITRIDE •GLYCERIN •PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE •TITANIUM

DIOXIDE •VP/HEXADECENE •PHENYL TRIMETHICONE •DIMETHICONE/PEG-10/15 CROSSPOLYMER •PHENOXYETHANOL,

ACRYLATES/DIMETHICONE •SODIUM CHLORIDE, POTASSIUM SORBATE •POLYGLYCERYL-3 POLYDIMETHYSILOXYETHYL

DIMETHICONE •METHICONE •ALUMINUM HYDROXIDE •STEARIC ACID •SODIUM DEHYDROACETATE •NYLON-12 •MICA •PROPYLENE CARBONATE •DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER

•SODIUM HYALURONATE •TALC •PUNICA GRANATUM SEED EXTRACT •ACTINIDIA DELICIOSA FRUIT EXTRACT. +/-; •CI 77891 (TITANIUM DIOXIDE) •CI 77491 (IRON OXIDES) •CI 77492 (IRON

OXIDES) •CI 77499 (IRON OXIDES) •CI 77163 (BISMUTH OXYCHLORIDE).AWESOME

FOUNDATION30ML/1FL.OZ

>> BOX116

>> BOX117

>> BOX118

>> BOX119

AWESOME

FOUNDATION30ML/1FL.OZ

PATIOINGREDIENTS/ •AQUA •CYCLOPENTASILOXANE •TRIETHYLHEXANOIN •CAPRYLIC/CAPRIC TRIGLYCERIDE •BUTYLENE GLYCOL •DIMETHICONE •BORON NITRIDE •GLYCERIN •PEG-9

POLYDIMETHYLSILOXYETHYL DIMETHICONE •TITANIUM DIOXIDE •VP/HEXADECENE •PHENYL TRIMETHICONE •DIMETHICONE/PEG-10/15 CROSSPOLYMER •PHENOXYETHANOL,

ACRYLATES/DIMETHICONE •SODIUM CHLORIDE, POTASSIUM SORBATE •POLYGLYCERYL-3 POLYDIMETHYSILOXYETHYL DIMETHICONE •METHICONE •ALUMINUM HYDROXIDE •STEARIC

ACID •SODIUM DEHYDROACETATE •NYLON-12 •MICA •PROPYLENE CARBONATE •DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER •SODIUM HYALURONATE •TALC

•PUNICA GRANATUM SEED EXTRACT •ACTINIDIA DELICIOSA FRUIT EXTRACT. +/-; •CI 77891 (TITANIUM DIOXIDE) •CI 77491 (IRON OXIDES) •CI 77492 (IRON OXIDES) •CI 77499 (IRON

OXIDES) •CI 77163 (BISMUTH OXYCHLORIDE).

“Every one wants to be awesome in their life. This foundation will help you become

awesome person in the city”Dist. By Urban Decay® Cosmetics LLC.

Newport Beach, CA 92663 USA. 455 Proenades des Anglais,

06200 Nice, France. Made in Canada.

Awesome liquid foundationto get protection for your skinfrom urban city air polution.

Protection provided by natural mineral based

Urban foundation.

AWESOME

MASCARA9ML/0.3FL.OZ

BLACK SHADOWAwesome mascara

to get protection for your eyes

from urban city air polution.

Protection provided by

natural mineral based

Urban mascara.

INGRIDIANT/ •WATER •PARAFFIN •POTASSIUM CETYL PHOSPHATE •ACRYLATES COPOLYMER •CERA ALBA/BEESWAX

•COPERNICIA CERIFERA CERA •ETHYLENE/ACRYLIC ACID COPOLYMER, STEARETH-2 •CETYL ALCOHOL,

PHENOXYETHANOL •HYDROXYETHYLCELLULOSE, ACACIA SENEGAL •ETHYLENEDIAMINE/STEARYL DIMER DILINOLEATE

COPOLYMER •SYNTHETIC FLUORPHLOGOPITE •SODIUM DEHYDROACETATE •SILICA •CAPRYLYL GLYCOL

•HYDROGENATED JOJOBA OIL •HYDROGENATED PALM OIL •FRAGRANCE •DISODIUM EDTA •MAGNESIUM SILICATE

•SODIUM HYALURONATE •PANTHENOL •TIN OXIDE.

“Every one wants to be awesome in their life. This

mascara will help you become awesome person in the city”

Dist. By Urban Decay® Cosmetics LLC. Newport Beach, CA 92663 USA. 455 Proenades

des Anglais, 06200 Nice, France. Made in Canada.

Foundation

Mascara

SIGNAL RED Awesome lipstick to get

protection for your lip




Urban lipstick.

INGREDIENTS/ •POLYBUTENE •OCTYLDODECANOL •BIS-DIGLYCERYL •POLYACYLADIPATE •POLYGLYCERYML-2 TRIISOSTEARATE •POLYETHYLENE •HYDROGENATED C6-20 POLYOLEFIN •DISOSTERYL MALATE •MICROCRYSTALLINE WAX (MICROCRISTALLINA CERA) •DICALCIUM

PHOSPHATE •WATERR (AQUA/FAU) •ISODODECANE •DISTEARDIMONIUM HECTORITE •HYDROGENATED POLYCYCLOPENTADIENE •CETEARYL ETHYLHEXANOATE •SLICA

•CAPRYLIC/CAPRIC TRIGLYCERIDE •SUCROSE TRISTERATE •OZOKERITE •BUTYROSPERMUM PARKII (SHEA) BUTTER •BHENYL METHACRYLATE/T-BUDTYL METHACRYLATE COPOLYMER

•VP/HEXADECENE COPLYMER •PROPYLENE CARBONATE •STEARALKONIUM HECTORITE •FLAVOR (AROMA) •SORBITAN ISOSTEARATE •CRITIC ACID •PORTULACA PILOSA EXTRACT •POTASSIUM SORBATE •SODIUM HYALURONATE •ORMENIS MULTICAUUS FLOWER WAX •ASTROCARYUM

MURUMURU SEED BUTTER •ASTROCARYUM MURUMURU SEED BUTTER • TOCOPHERYL ACETATE •ASCORBYL PALMITATE •SUCROSE COCOATE •PALMITOYL TERPEPTIDE-38 •CORYLUS AVELLANA

(HAZEL) SEED OIL •COCOS NUCIFERA (COCONUT) OIL •SODIUM BENZOATE •CARMINE (CI 75470). MAY CONTAIN (+/-): MICA (CI77019), IRON OXIDES (CI 74491, 77492, 77499),

RED 27 (CI 45410), RED 6 (CI15850), YELLOW 5 (CI19140), RED 28(CI 45410), TITANIUM DIOXIDE (77891), RED 7 (CI 15850), BLUE 1 (CI 42090), RED 30 (CI 73360).

“Every one wants to be awesome in their life. This

lipstick will help you become awesome person in

the city” Dist. By Urban Decay® Cosmetics LLC.

Newport Beach, CA 92663 USA. 455 Proenades

des Anglais, 06200 Nice, France. Made in Canada.

AWESOMELIPSTICK3.7G/0.13OZ

OLD BRONZEAwesome nail polish to get

protection for your nailfrom urban city air polution.

Protection provided by natural mineral based

Urban nail polish.

INGREDIENTS/ •ETHYL ACETATE •BUTYL ACETATE •ISOPROPYL ALCOHOL •NITROCELLULOSE •SD ALCOHOL 40B (ALCOHOL DENAT) •ADIPIC ACID/NEOPENTYL

GLYCOL/TRIMELLITIC ANHYDRIDE COPOLYMER •TRIMETHYL PENTANYL DIISOBUTYRATE •TRIPHENYL PHOSPHATE •STYRENE ACRYLATES COPOLYMER •STEARALKONIUM HECTORITE •SILICA •DIACETONE ALCOHOL •CITRIC ACID

•BENZOPHENONE-1. MAY CONTAIN (+/-): ALUMINUM POWDER (CI 77000) •BISMUTH OXYCHLORIDE (CI 77163) •OXIDES (CI 77499 / CI 77491) •RED 34 LAKE(CI 15880) •RED 6 LAKE (CI 15850) •RED 7 LAKE(CI 15850) •BLUE 1 (CI 42090) •YELLOW 5 LAKE (CI 19140) •FERRIC AMMONIUM FERROCYANIDE (CI

77510) •MICA (CI 77019) •TITANIUM DIOXIDE (CI 77891) •VIOLET 2 (CI 60725) •POLYETHYLENE TEREPTHALATE •ISOBUTYLPHENOXY EPOXY RESIN •POLYBUTYLENE

TEREPTHALATE •ETHYLENE/VA COPOLYMER.

“Every one wants to be awesome in their life. This nail polish will

help you become awesome person in the city”

Dist. By Urban Decay® Cosmetics LLC. Newport Beach, CA 92663

USA. 455 Proenades des Anglais, 06200 Nice, France.

Made in Canada.

Awes

ome

eyel

iner

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get

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Dec

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Cos

met

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New

port

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CA 9

2663

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BLACK MARBLE

AWESOMEEYELINER1.2G/0.04OZ

AWESOMEEYESHADOW

1.5G/0.05OZ

BRICK BROWN

“Every one wants to be awesome in their life. This eyeshadow will help you become

awesome person in the city” Dist. By Urban Decay® Cosmetics LLC. Newport Beach, CA 92663 USA. 455 Proenades des Anglais, 06200 Nice,

France. Made in Canada.

INGREDIENTS/ •CAPRYLIC/CAPRIC TRIGLYCERIDE •TALC •ZINC STEARATE •PTFE •ETHYLENE/ACRYLIC ACID COPOLYMER •SODIUM

DEHYDROACETATE •PHENOXYETHANOL •SORBIC ACID •TIN OXIDE. MAY CONTAIN (+/-): •CI 77019 (MICA) •CI 77891 (TITANIUM DIOXIDE) •CI

77491/77492/77499 (IRON OXIDES) •CI 75470 (CARMINE) •CI 77742 (MANGANESE VIOLET).

Awesome eyeshadow to get protection for your eye from urban

city air polution. Protection provided by natural mineral based

Urban eyeshadow.

AWESOMENAIL POLISH10ML/0.33FL.OZ

Lipstick

Nail polish, Eyeshadow, Eyeliner

>> POINT OF PURCHASE120


>>POINT OFPURCHASE

The concept behind the self-standing gondola

is a representation of what “Urban” looks like.

I want to create in store experience using ele-

ments of the form and graphics.



FOUNDATION

EYESHADOW

FOUNDATION

LIPSTICK EYELINER NAIL MASCARA

EYESHADOW

FOUNDATION

SHADE 1.0 SHADE 3.0

SHADE 2.0 SHADE 4.0

SHADE 5.0

SHADE 5.0 SHADE 5.0

SHADE 5.0 CONCRETESHADE 5.0

SHADE 5.0

OLD BRONZE

SHADE 5.0

SHADE 5.0

SHADE 5.0

SHADE 5.0

SHADE 5.0 SHADE 5.0

SHADE 6.0

Awesome liquid foundationto get protection for your skinfrom urban city air polution.Protection provided by natural mineral basedUrban foundation.

Awesome eyeshadow to get protection for your eyes from urban city air polution.Protection provided by natural mineral based Urban eyeshadow.

SHADE 5.0 SHADE 5.0 SHADE 5.0 SHADE 5.0SHADE 5.0 SHADE 5.0 SHADE 5.0 SHADE 5.0

SHADE 5.0 SHADE 5.0 SHADE 5.0

SHADE 5.0 SHADE 5.0

SHADE 5.0

SHADE 5.0 SHADE 5.0 SHADE 5.0 SHADE 5.0

SHADE 5.0 SHADE 5.0

SHADE 5.0 SHADE 5.0 SHADE 5.0 SHADE 5.0

SHADE 5.0 SHADE 5.0

SHADE 5.0 SHADE 5.0

SHADE 5.0

SHADE 5.0 SHADE 5.0

SHADE 5.0 SHADE 5.0

SHADE 5.0 SHADE 5.0SHADE 5.0

SHADE 5.0 SHADE 5.0SHADE 5.0

SHADE 5.0

SHADE 5.0

SHADE 5.0

SHADE 5.0

LIPSTICK EYELINER NAIL MASCARAAwesome lipstick to get protection for your lip from urban city air polution.Protection provided by natural mineral based Urban lipstick.

Awesome eyeliner to get protection for your eyes from urban city air polution.Protection provided by natural mineral based Urban eyeliner.

Awesome nail polish to get protection for your nail from urban city air polution.Protection provided by natural mineral based Urban nail polish.

DAFKGL;SKGLKDL;VKXLKFX;LKL;DAFKGL;SKGLKDL;VKXLKFX;LKL;DAFKGL;SKGLKDL;VKXLKFX;LKL;DAFKGL;SKGLKDL;VKXLKFX;LKL;DAFKGL;SKGLKDL;VKXLKFX;LKL;DAFKGL;SKGLKDL;VKXLKFX;LKL;

>> POSTER124

>> POSTER125

fafal’;gla;gl’;dlga’;lg;dlg’;sgls’;lgds’lgsfa-fal’;gla;gl’;da’;lg;dlg’;sgls’;lgds’lgsfafal’;gla;gl’;dlga’;lg;dlg’;sgls’;lgds’lgsfafal’;gla;gl’;dlga’;lg;dlg’;sgls’;lgds’l

>>POSTER

Introducing new line of cosmetic for urban citizen to get skin protection from air pollution.

Be awesome, and take the controll of your life.

Urban Decay’s new lineNew way of being awesome



Urban Decay’s new line

New way of being awesome







>> POSTER126

>> POSTER127













>> MOTION128

>> MOTION129

>>MOTION

>> MOTION130

>> MOTION131

FINAL

DELIVERY

134 - 159

>>PRODUCT

>> PRODUCT140

>> PRODUCT141

>> PRODUCT142

>> PRODUCT143

>> PRODUCT144

>> PRODUCT145

>> HOW IT WORKS146

>>HOW ITWORKS

>> HOW IT WORKS147


>>POINT OFPURCHASE

64”



Top stage

Bottom stage


Graphic Stage




FOUNDATIONMASCARALIPSTICK

NAILSEYESHADOW

EYELINER

Awesome nail polish to get

protection for your nail




Urban nail polish.

Product stage


Be awesome, and take control of yourlife.

Graphic stage

>> POSTER156

>>POSTER

>> POSTER157

>> POSTER158

>> POSTER159

Date post:	14-Mar-2018
Category:	Documents
Upload:	hatram
View:	216 times
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