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The 2012UrbaniteProj ecT:HealtHyFoodchal lenge
Submission Deadline: May 31, 2012
www.urbaniteproject.com
Urbanite Project 2012: Healthy Food Challenge www.urbaniteproject.com2
URBANITE PROJECT 2012:HEALTHY FOOD CHALLENGEREQUEST FOR PROPOSALS
I. Opportunity Summary
Urbanite Project 2012: Healthy Food Challenge calls for creative, innovative, non-traditional ideas that address one or more of the barriers to affordable, healthy food for Baltimore City residents living in food deserts. Awards include cash prizes totaling $12,000. The challenge is jointly sponsored by the Baltimore City Health Department, Maryland Department of Agriculture, Stratford University, United Way of Central Maryland, and Urbanite magazine.
II. Introduction to Food in Baltimore
Introduction to BaltimoreBaltimore is a city in transition from an industrial past to a future dominated by educational and medical institutions, the biotechnology industry, and the service economy. The city has more than 630,000 residents living in approximately 80 square miles, making it the twenty-first most populous city in the United States and the largest in Maryland. Baltimore’s collection of distinct neighborhoods forms a vibrant, diverse, and dense city on the Chesapeake Bay. Many of Baltimore’s neigh-borhoods, especially those close to the harbor, primarily consist of rowhouses and small-scale retail corridors. Baltimore has more historically designated structures than any other American city, and is widely seen as the state’s cultural and com-mercial capital. The city has also suffered from a severe population decline, having decreased by one-third since its peak of nearly 950,000 people in 1950, and there-fore has a significant amount of vacant real estate (nearly 16,000 houses).
What is a Food Desert?According to Baltimore City’s Food Policy Initiative and the Johns Hopkins Center for a Livable Future, food deserts are residential block groups that share the following qualities:
More than 1/4 mile from a major supermarket• Median household income is at or below 185 percent of the federal poverty • level40 percent of households have no access to a vehicle• The Healthy Food Availability Index for existing supermarkets and corner • stores is low
For a map of Baltimore City’s food deserts, see VII. Appendix.
Urbanite Project 2012: Healthy Food Challenge www.urbaniteproject.com 3
Today, 20 percent of Baltimore City qualifies as a food desert. One in four school-age children and one in four African American residents lives in a food desert. 36 per-cent of Baltimore’s neighborhoods have food deserts in them.
Echoing much of America, Baltimore has become unhealthy, and studies have shown that people living in food deserts are more likely to have higher rates of dia-betes, cardiovascular disease, and stroke. Roughly two-thirds of the city’s adults and nearly 40 percent of high school students are overweight or obese. Major dispari-ties exist between the obesity rates of whites and blacks, people with and without college degrees, and households making more and less than $25,000 a year. A re-cent Baltimore City report found that 43 percent of residents in the city’s predomi-nantly black neighborhoods have very limited access to healthy food, compared with just 4 percent of predominantly white neighborhoods.
Institutional Partners: A team of partners is collaboratively administering the com-petition. The team includes:
Baltimore City Health Department• (part of Baltimore City’s Food Policy Ini-tiative) www.baltimorehealth.org Maryland Department of Agriculture• www.mda.state.md.usStratford University• www.stratford.eduUnited Way of Central Maryland• www.uwcm.orgUrbanite • magazine www.urbanitebaltimore.com
Sponsors: American Communities Trust, Enoch Pratt Free Library, The Marc Steiner Show, Richardson Farms, Zia’s
III. Competition Explanation
Challenge StatementUrbanite Project 2012: Healthy Food Challenge seeks ideas for transforming Balti-more into a healthy city. Specifically, we’re seeking creative, innovative, non-tradi-tional ideas that address one or more of the barriers to affordable, healthy food for Baltimore City residents living in food deserts.
Barriers to healthy food for people living in food deserts include, but are not limited to:
Transportation• A lack of healthy food at nearby stores• A lack of healthy food options at such charitable organizations as soup kitch-• ens, food pantries, etc.Education—a lack of knowledge about which foods are healthiest, how to • prepare them, etc.A lack of food preparation appliances, equipment• Time—for example, a single parent working multiple jobs has limited time • to shop for and prepare healthy food.Cost of healthy food•
Urbanite Project 2012: Healthy Food Challenge www.urbaniteproject.com4
Baltimore City Food Policy RecommendationsIn 2010, the Baltimore City Food Policy Task Force came up with the following guide-lines to work toward increasing access to healthy food in food deserts:
1. Promote and expand farmers markets2. Support community gardens and urban agriculture3. Expand supermarket home delivery program4. Develop a targeted marketing campaign to encourage healthy eating among all Baltimoreans5. Support street vending of healthy foods6. Promote and expand community supported agriculture7. Support a central kitchen model for schools8. Support research on food deserts and collaboration with policy makers9. Improve the food environment around schools and recreation centers10. Create healthy food zoning requirements or incentives
IV. Submission Guidelines
Urbanite Project 2012: Healthy Food Challenge is open to any individual, group, organization, or company. This is a blind competition. Professional qualifications are not required; anyone with an engaging, creative, and unique idea for increasing ac-cess to healthy, affordable food in Baltimore’s food deserts is encouraged to submit a proposal.
Submissions must adhere to the following guidelines:Proposal must be mounted on a single 24” x 30” board (foam core, chipboard, • or similar material). Applicants should use a combination of text and no fewer than three images (renderings, drawings, photographs, diagrams, etc.) to convey their concept. Text must not exceed 500 words and must include as many details as possible about the project, including time frame for implementing the proposal, materials, dimensions, etc.Include names, affiliations, and a short biography of team member(s), along • with team contact email, address, and phone number, on the back of the board. This information should not be visible on the front of the board.Mail or hand-deliver board to • Urbanite 2002 Clipper Park Road, 4th Floor Baltimore, MD 21211
Urbanite’s phone number is 410-243-2050. Boards will not be returned, and propos-als may be featured in Urbanite. If you do not want your proposal to be featured in the magazine, please clearly note so on the back of your board.
By submitting a proposal, you acknowledge the possibility that your idea • may be implemented by one or more of Urbanite’s institutional partners.Proposals may, but do not have to, focus on a specific food desert area, but • they must focus on an area within the Baltimore City limits. Clearly identify the geographic location to which your proposal applies.
Urbanite Project 2012: Healthy Food Challenge www.urbaniteproject.com 5
Include a check for $30 made out to “Urbanite, LLC” with your submission.•
Incomplete submissions will not be considered.
All questions about Urbanite Project 2012: Healthy Food Challenge should be sent to [email protected].
V. Judgement Criteria
The Urbanite Project 2012: Healthy Food Challenge team intends to award appli-cants that propose innovative ideas that creatively address the barriers to healthy food listed above. To that end, proposals will be judged by a jury that represents a range of disciplines and members of the local community.
Submissions will be judged according to the following criteria:Ability to directly address one or more of the barriers to healthy food listed • in Section III.Potential to serve as a precedent for future projects in Baltimore.•
In addition:Proposals should respond to the unique environment of Baltimore City’s • food deserts.Innovative, creative, provocative, non-traditional ideas via proposals will be • given preference over simplistic and/or traditional efforts to solve this prob-lem.Proposals that incorporate one or more of Baltimore City’s Food Policy Rec-• ommendations will be given preference.Interdisciplinary proposals that combine approaches from more than one • field will be favored.
VI. Prizes
One Grand Prize winner will receive a $6,000 prize.• One First Runner-Up will receive $3,000• One Second Runner-Up will receive $2,000• One People’s Choice Winner (based on number of votes collected in person • and through online voting) will receive $1,000
Urbanite Project 2012: Healthy Food Challenge www.urbaniteproject.com6
VII. Appendix
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Frankford
Fairfield Area
Glen
Hawkins Point
Cherry Hill
Canton Industrial Area
Morrell Park
Irvington
Brooklyn
Pulaski Industrial Area
Howard Park
Canton
Roland Park
Cheswolde
Guilford
Druid Hill Park
Mount Washington
Hampden
Violetville
Belair-Edison
Lauraville
Coldspring
Homeland
Lakeland
Waltherson
Berea
Westport
Curtis Bay
Upton
Woodberry
Clifton Park
Loch Raven
Franklintown
Westfield
Allendale
Oliver
Glenham-Belhar
Montebello
Cedmont
Downtown
Overlea
Beechfield
Ten Hills
Fallstaff
Cross Country
Westgate
Ashburton
Millhill
Locust Point Industrial Area
Cedonia
West Hills
Orangeville
Kresson
Mondawmin
Riverside
MedfieldGrove Park
Hillen
Arcadia
Carroll Park
Gwynns Falls/Leakin Park
Cylburn
Wyndhurst
Park Circle
Hamilton Hills
Inner Harbor
Wakefield
Fells Point
Glen Oaks
Harlem Park
SouthBaltimore
Carroll-South Hilton
Armistead Gardens
Hopkins Bayview
CrossKeys
Holabird Industrial Park
Middle East
Uplands
Hanlon-Longwood
Woodmere
Idlewood
Broadway East
Reservoir Hill
Dolfield
Remington
Bolton Hill
Port Covington
Reisterstown Station
Carroll - Camden Industrial Area
West Forest Park
Central Park Heights
CharlesVillage
Walbrook
North Roland Park/Poplar Hill
Curtis BayIndustrial Area
Greektown
Ednor Gardens-Lakeside
Arlington
Oldtown
Dickeyville
New Northwood
Graceland Park
Mid-Govans
Better Waverly
Waverly
Barclay
Seton Business Park
Fairmont
Medford
West Arlington
North Harford Road
Sandtown-Winchester
Hunting Ridge
Pen Lucy
Poppleton
Windsor Hills
Dorchester
Loyola/Notre Dame
Perring Loch
Dundalk MarineTerminal
Rosemont
Washington Village/Pigtown
Orangeville IndustrialArea
Jones FallsArea
Rosemont East
Shipley Hill
Lake Walker
Mount Vernon
Mayfield
Mosher
The Orchards
Levindale
Seton Hill
Patterson Park
Yale Heights
EdmondsonVillage
Mt PleasantPark
Coldstream HomesteadMontebello
Abell
Greenspring
Parklane
Herring Run Park
Orchard Ridge
Carrollton Ridge
ParksideForest Park
Gwynns Falls
Taylor Heights
East Baltimore Midway
Federal Hill
Cedarcroft
Bridgeview/Greenlawn
Jonestown
Pimlico Good Neighbors
StadiumArea
Penn North
Ramblewood
MadisonPark
Otterbein
Rognel Heights
MorganState
University
Locust Point
Franklin Square
Mid-Town Belvedere
Penrose/Fayette Street Outreach
Mount Holly
Highlandtown
Callaway-Garrison
Bellona-Gittings
Wilson Park
Gay Street
Broening Manor
Saint Paul
Washington Hill
Johnston Square
CharlesNorth
Saint Josephs
Keswick
GarwynOaks
Johns HopkinsHomewood
Dunbar-Broadway
East Arlington
KenilworthPark
Penn-Fallsway
Spring GardenIndustrial Area
Patterson ParkNeighborhood
Lucille ParkOriginal
Northwood
Biddle Street
O'Donnell Heights
WymanPark
BeverlyHills
McElderry Park
Joseph Lee
Liberty Square
Moravia-Walther
Harwood
Central Forest Park
Towanda-Grantley
BaltimoreHighlands
Hollins Market
Brewers Hill
Winchester
Upper Fells Point
Sabina-Mattfeldt
Tuscany-Canterbury
Midtown-Edmondson
Hawkins Point
SaintAgnes
Chinquapin Park
Winston-Govans
Coppin Heights/Ash-Co-East
DruidHeights
FranklintownRoad
Rosebank
Blythewood
Easterwood
WoodbourneHeights
Kernewood
CameronVillage
Madison-Eastend
Butcher'sHill
HoesHeights
Ellwood Park/Monument
Oaklee
MorganParkEvergreen
Purnell
GreenmountWest
Four By Four
MountWinans
Little Italy
South Clifton Park
Burleith-Leighton
Radnor-Winston
Union Square
Lake Evesham
Oakenshawe
HeritageCrossing
GreenmountCemetery
Parkview/Woodbrook
Darley Park
SaintHelena
Forest ParkGolf Course
TremontNew Southwest/
Mount Clare
NorthwestCommunity
Action
Sharp-Leadenhall
Milton-Montford
LowerHerring
Run Park
University ofMaryland
LangstonHughes
Woodbourne-McCabe
Boyd-Booth
EvergreenLawn
Panway/BraddishAvenue
Stonewood-Pentwood-
Winston
Ridgely'sDelight
Eastwood
PerkinsHomes
PattersonPlace
Concerned Citizens ofForest Park
Belair-Parkside
RichnorSprings
BarreCircle
MiddleBranch/
ReedbirdParks
PleasantView
Gardens
Rosemont Homeowners/Tenants
Old Goucher
Edgewood
LowerEdmondson
Village
Wilhelm Park
Wrenlane
Belvedere
Evesham Park
York-Homeland
CARE
Downtown West
Villages atHomeland
2012 Baltimore City Food Environment
Food Desert*
1 inch = 1,500 feet2
N
Non-Residential^
*Food Desert: An area where the distance to a supermarket is more than ¼ mile, the median household income is at or below 185% of the Federal Poverty Level, over 40% of households have no vehicle available, and the average Healthy Food Availability Index score for supermarkets,
and corner stores is low (measured using the Nutrition Environment Measurement Survey). ^ Not included in study. Non-residential areas include Colleges and Universities, Hospitals, Industrial Areas, Stadiums, and Cemeteries.
Streets
Farmers Market
Virtual Supermarket
Public Market
Harbor, Lakes, & Streams
MARCH
Supermarket
Healthy Food Retail
Neighborhood Boundaries
Major Parks
convenience