Facebook 101

Presented by Lisa Colton, Founder & President

Darim OnlineLisa@darimonline.org

434.977.1170

SOCIAL MEDIA BOOT CAMP

12 webinar topics

Open Office Hours

Sharefests!

Coaching/Consulting

SOCIAL MEDIA BOOT CAMP

http://urj.org/bootcamp

Facebook.com/ReformJudaism

Twitter.com/URJ

Agenda

• Profiles• Pages• Groups• Newsfeed• Algorithms• Tagging

NEWSFEED

PROFILE : Old Style

PROFILE : Timeline

GROUP

PAGE

Pages: Insights

Pages and Profiles: Usernames

TAGGING

When you’re tagged, it posts to your profile page, and you are notified.

When you’re tagged, it posts to your profile page, and you are notified.

Adding and Tagging Photos

Strengthening Relationships

Strong Relationships = Stronger Community

2 kinds of connections: Bridging and Bonding

Bonding: Strengthening the ties within a defined community by increasing the connections among and between all members, and the social capital exchanged.

Black lines: existing bonds. Orange lines: new bonds

Bridging: establishing connections between communities. Implications:-Outreach-Fundraising-Marketing-Impact-Access to resources

Examples?

Tagging is a great way to increase BRIDGING and BONDING

Connections happen within the posts

And in the comments!

People, Not Technology

This is all about seeing each other as real people. Increasing transparency, connection, and knowledge about each other.

An important moment offriendship you’ve had on Facebook?

Http://on.fb.me/urjbootcamp

Coming Up….

• Foundations of Social Media Feb 29 1-2pm eastern

• Open Office Hours March 12 2-3pm eastern

• Google+ March 13 1-2pm eastern

COACHING AND CONSULTING GRANT APPLICATIONS DUE FEBRUARY 28th!!