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B•B•Q

Build Your Marketing Toolkit Grow Your Business with Email & Social

© 2014

Stellar Media Marketing & Club Stellar

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Kelly Mirabella

Kelly@stellar247.com

facebook.com/stellar247

@stellar247 #Stellar247

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Grow with Constant Contact One Toolkit. One Login.

All the marketing campaigns you need Together in one place

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Offers & Promotions

Events & Registrations

Feedback & Surveys

Newsletters & Announcements

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Agenda Marketing for Today How Engagement Works Campaigns That Drive Action Things You Need To Know

Marketing for Today

Facebook LinkedIn Instagram Twitter Pinterest Youtube

WHERE ARE YOU TODAY?

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!  marketing

Marketing

At its core, marketing is about eliciting a physical and measureable

response

! Measurable Response

click or download

come to the store or office

schedule a session

donate call

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Marketing

Flipping the Funnel

Find

Marketing then. Marketing now.

Convert

Keep

How Engagement Marketing Works

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Marketing

Engagement is the new word of mouth

© Constant Contact 2012 12

Marketing

Engagement marketing

~10% New business

~90% Current customers

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Marketing

Engagement marketing

new  business  

~90% Word of mouth

~10% New prospects

New business

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Marketing

Engagement marketing

~9% Word of mouth

~1% New prospects

~90% Current customers

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Marketing

Engagement marketing is marketing for the other 99%

99%

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Marketing

ENTICE to stay in touch

ENGAGE People

Engagement drives SOCIAL

VISIBILITY

Provide a “Wow!” EXPERIENCE

You have an advantage You can be your authentic self

Campaigns That Drive Results

Pull response 19

Types of events

What are

campaigns?

Push content

Types of Campaigns

Newsletters & Announcements

Special Offers and Deals

Online Surveys

and Polls

Event Invites & Updates

Newsletters & Announcements

Send by Email & Share on Social

Let Others Share Via Social Too

Place Logo at the Top + Name in Text

Key Action Items Above the Scroll

Add Your Own Social Links Too

Tease Articles with Read More Links

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Goals & objectives

General goals new customers, donors Reach

repeat business, support Drive

leads and relationships Nurture members, advocates, volunteers Engage

donations, revenue Increase

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Goals & objectives

Get more specific with objectives

donations this month Drive

content to tradeshow leads Deliver

seats on a Sunday Fill

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Goals & objectives

Is it a good objective? Three questions to ask

Will achieving this objective help my business grow?

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Is this objective attainable?

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How will I measure it, or my progress towards it?

Things You Need To know

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You can do this!

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Start where you are And where your customers and relationships are.

SAVE!

! First Steps

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• Get your contact list together, even if it’s just five people. • Send email campaign monthly for engagement • New to social, fill in all fields, be consistent • Add starter content with FAQs & Pictures • Follow, Fan and Link to your best customers 1st

! Grow your list

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Add “Join My List” to your website Add a link to email signature

Ask. Just Ask.

Start somewhere. Even if it’s just friends and family.

Set up Text To Join Get them on Facebook

Create a Paper Form

•  Set up “Welcome” & “Update” Emails •  You can pre-schedule Email Campaigns •  Create a Series using an Autoresponder •  Use A Scheduling Tool for social engagement

! Automate What You Can

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Make sure you listen and respond! 3 to 5 Times A Week, 20 mins at a time

Repurpose Everything

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! You are not marketing. If you’re not measuring,

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JUST ABOUT LOOKING GOOD

Marketing

Small business marketing isn’t

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!  Marketing

Small business marketing

is

Getting measureable

results Delivering on your promise

Nurturing relationships

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Ongoing social media training and mentoring ClubStellar.com

•  Weekly recorded trainings delivered right to your inbox •  Access to a growing library of on demand video trainings and webinars

(already over 200 hours worth of trainings available) •  Live group Q&A sessions / group mentoring calls so you can ask

questions and get answers. •  Bonus resources that will take your online marketing to the next level and

make social media marketing even easier for you to tackle. •  Exclusive rates for private online trainings and consulting sessions so you

can get the one on one time you want and need. •  Access to a private Facebook Group where you can ask questions, join

the discussion, and stay up to date with the latest in social media news and changes.

•  Exclusive rates to many of Kelly’s live trainings and workshops

Normally $49.95 p/m but only $29 per month with your special Plus your first month is free!

Use promo code: ccWebSpecial29 ClubStellar.com