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CLEAN The Future of Fragrance 0
CLEANThe Future of Fragrance
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CLEANThe Future of Fragrance
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WHAT DOES CLEAN MEAN TO CONSUMERS?
P e r f u m e you r wor ld CLEANThe Future of Fragrance
How consumers view the word “clean” expands past a broad range of markets that address food, beauty, and universal living. It is very clear that consumers
are becoming more and more concerned with living a healthy lifestyle.
CONSUMER INSIGHTS
56%of US natural and
organic personal care users cite "clean
products" as an indicator that a product is natural
Source: Mintel
49%of US adults aged 18-24
look for clean beauty products
Source: Mintel
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HOW DID WE GET THERE?
P e r f u m e you r wor ld
The “Clean” Adventure
After starting within the food industry, the yearning for “clean” products translated into interest within Beauty & Personal Care and finally, Homecare.
As this movement continues to develop, specific health factors will manifest in consumers’ purchase behavior.
FROM FOOD … TO BPC INTO HOMECARE
Demand stemming from “clean eating”
Scrutiny arises from no regulation towards
BPC ingredients
Association of harsh chemicals forges
interest
Global Clean label ingredient market is
expected to be valued at
$51,14 billion by 2024
Clean Label Ingredient Market – Growth, Trends, and Forecast (2018-2023) by Research and Markets 3
CLEANThe Future of Fragrance
PAST PRESENT FUTURE
CURRENT/FUTURECLEAN (R)EVOLUTION
P e r f u m e you r wor ld
Development of clean products
Niche market
Small brands
Focus on safe formulations
Specialty retailers
Limited labels
Sustainable purchases
Expanding market
Small to large brands (L’Oréal, Estée Lauder…)
Mistrust fueled by misunderstanding
Expanding outlets
Numerous labels
Responsible Consumption
All markets
A vast breadth of brands
Elevated engineering of clean ingredients
Growing availability
Use of SmartLabel
Scientific advances and sustainability demands from consumers are advancing the fields of possibility and
as “clean” no longer becomes a trend but a necessity. Brands with safe, sustainable and effective solutions will flourish.
WHAT’S HAPPENING NOW? WHAT’S NEXT?
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CLEANThe Future of Fragrance
WHAT IS CLEAN?KEY WORDS
P e r f u m e you r wor ld
SAFETY
SUSTAINABILITY
TRANSPARENCY
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CLEANThe Future of Fragrance
ACCESSIBILITY WITHIN THE MARKET
P e r f u m e you r wor ld
Retailers and brands are working on their own version of a “Clean” definition to help consumers find the right products. Not only indie or more upscale brandsbut also mass market brands are now diving into this new “Clean” positioning.
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CLEANThe Future of Fragrance
CLEAN BRANDSCROSS CATEGORY
P e r f u m e you r wor ld
Makeup
Skincare
Fragrance Hair Care
Household
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CLEANThe Future of Fragrance
CLEAN GLOBALCLAIMS
P e r f u m e you r wor ld
Non-toxicPlant and probiotic-based
Counter Culture The Honest Company
HypoallergenicPlant-derived Made Without…Safer Choice
Free From
Lysol EverSpring
Not tested on animals Compostable
Skylar Farmacy Drunk Elephant Love Beauty & Planet
Clean HypoallergenicCruelty Free
Free of…Not tested on animals
VeganCruelty-freeIrritant freeRecyclable packaging
Vegan100% Recycled materials (Jar)NO…Ethically sourcedCLEAN
VEGAN
HYPOALLERGENICDERM TESTEDNON-TOXIC
CRUELTY FREENOT TESTED ON
ANIMALS
FREE OF/FROM NO…
MADE WITHOUT
COMPOSTABLERECYCLED
RECYCLABLE
PLANT BASEDCONTAIN NATURAL
ETHICALLY SOURCED
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CLEANThe Future of Fragrance
SUSTAINABILITYPACKAGING
P e r f u m e you r wor ld
In the US
48%of household care product users recycle as much as
possible, and 17% try to avoid packaging
that can't be recycled.
Nielsen / WGSN / Lightspeed/Mintel
Upcycled / Recycled / Recyclable / Refillable /Compostable / Biodegradable / Zero-Waste
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53% of UK and US shoppers saidreuse is important to them
when it comes toenvironmentally friendly
packaging.
73% of global consumers say they
would change their consumption habits to reduce their impact on
the environment, and
38%prefer buying beauty
products that are sustainable.
Head & Shoulders
Love Beauty and Planet
CleanPath
Seed
KOBO
Ecover
Fa
Seventh Generation
Blueland
By HumanKind
CLEANThe Future of Fragrance
SUSTAINABILITYBRAND GOALS
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BY 2025•At least 50% recycled or bio-sourced plastic•100% recyclable, refillable or compostable plastic
BY 2025• Up to 50% increase in the amount of post-consumer recycled content in packaging.•75%-100% recyclable, reusable or refillable packaging
DOVE has already moved to 100% recycled plastic bottles, reducing the use of virgin plastic by more than 20,500 tons/year.
"Dove calls for collaborative, accelerated action to help resolve the world’s plastic problem, shifting both commercial and consumer behavior to turn the tide against
plastic waste," stated an announcement from the
brand.
BY 2025•Up to 25% of recycled plastic in the packaging•100% recyclable, reusable or compostable packaging
BY 2025•35% of recycled plastic in the packaging of mass market products•100% recyclable, reusable or compostable packaging
BY 2020•Multiply by more than two the volume of recycled plastic for household productsBY 2030•Reduce virgin plastic by 50% in packaging
Lightspeed/Mintel
55%of US consumers expectbrands to be a force for
positive change.
CLEANThe Future of Fragrance
SUSTAINABILITY VALUE & APPROACH
P e r f u m e you r wor ld
Going forward, we can expect to see more brands and retailers looking to reduce their eco footprint, educate consumers, and collaborate with industry experts and
emerging creatives to push for a sustainable future together.
According toZero Waste Week data
from 2018, the personalcare industry produces
MORE THAN 120 BILLIONPACKAGES GLOBALLY
EVERY YEAR.
Mintel 2019
KloraneBYBI
Lush
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ChanelPack of LiesL’Oreal
Clorox
JAWS
CLEANThe Future of Fragrance
SUSTAINABLE INNOVATION
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Shellworks
Package Free Shop Soapply57% of consumers say they
would be willing topay more for sustainable or
eco-friendly products.
WGSN (Survey 2018)
Soapack Somma
Maggie Marilyn
Packaging in the beauty and household sectors is becoming innovative, simplified and bold.
CLEANThe Future of Fragrance
TRANSPARENCY & TRUST
P e r f u m e you r wor ld
Product recalls, questionable claims and shady business practices have made us more suspicious shoppers. The recession has made us more conscientious
shoppers. The rise in price and product tracking tools has made us more informed shoppers. In short, today’s consumer is part skeptic, part sleuth.
And the necessity for brands to be transparent has never been higher.— Mintel
“
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Think Dirty
Detox Me
EWGHealthy Living
Cosmethics
CodeCheck
In the US
47%of female beauty consumers are paying more attention to the ingredients in their beauty
products than they did a year ago.
Mintel 2019
Smartlabel
GoodGuide
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CLEANThe Future of Fragrance
TRANSPARENCY FORMULA
P e r f u m e you r wor ld
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Nine Elements
Formulating personal care and cleaning-household products that are safe(r) for children and pets is nothing new, but consumer awareness is ever-increasing
and brands are being asked for more transparent information about the ingredients being used. A big opportunity exists to bring awareness
to the link between clean ingredients, health and safety.
Consumers will be doing more research than ever
before when making product choices.
This, combined with brand transparency
around every aspect of the product, has driven the “CLEAN” trend, and we’ll see it evolve even
further…
Cif
Garnier L’Oreal
CLEANThe Future of Fragrance
BY SOZIO15
SOZIO’S COMMITMENT Sozio, fragrance expert on natural perfumery is always improving
its green and sustainable approach. On top of providing naturalCosmos-Ecocert fragrances and organic Cosmos-Ecocert and NOP-USDA fragrances, Sozio is now offering “Clean” fragrances basedon a restrictive guideline. Sozio is jumping ahead and hasdeveloped its own CLEAN FRAGRANCE label.
Consumers are looking for safer products. They also want tominimize their impact on the environment. We have defined ablacklisted ingredient list that are forbidden to use under ourCLEAN FRAGRANCE label.
P e r f u m e you r wor ld CLEAN FRAGRANCEBY SOZIO
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SA F E R F O R HU M A N HE A L TH
• NO H317 (skin sensitizer) and H334 (respiratory sensitizer)
• NO allergens according to Annexe III of the European cosmetic guideline
• NO CMR substances (Carcinogenic, Mutagen, toxic for Reproduction) based on official standard
• NO PROP65 substances (except if naturally in natural extracts)
• Compliance to IFRA standards
• NO banned ingredients according to the Annexe 2 of the European cosmetic guideline (lyral) and the Canadian Hotlist
• NO phototoxic and photosensibilizing substances (Bergaptène, Petitgrain)
• NO gluten added
NO-NO LISTOF FORBIDDEN INGREDIENTS
P e r f u m e you r wor ld CLEAN FRAGRANCEBY SOZIO
NOINGREDIENTS
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NO-NO LISTOF FORBIDDEN INGREDIENTS
P e r f u m e you r wor ld CLEAN FRAGRANCEBY SOZIO
E N V I R O N M E N T A L L Y F R I E N D L Y• NO aquatic pollutant susbtances or toxic substances for the aquatic
organism according to the CLEAN WATER ACT (CWA) and that are Persistent, Bioaccumulating and Toxic for the environment (PBT)
• NO danger or warning pictogram (category 1 and 2)• NO substances listed on CITES (ingredients from the wild flora being in
danger of extinction)• NO derived Palm oil not ethically sourced• NO hazardous substances for the ozone layer
B O T H : H U M A N & E N V I R O N M E N T• NO SLS (Sodium Lauryl Sulfate) and SLES (Sodium Lauryl Ether Sulfate)• NO endocrine disruptors substances (BHT, Benzyl Salicylate, Lilial)• NO nanomaterials• NO formaldehyde/formaldehyde releasers/ formaldehyde acetals• NO nitro musks or polycyclic musks• NO halogenated substances (rosacetol) • NO SVHC (Substance of Very High Concern) substances• NO ammonium salts
P E T F R I E N D L Y• NO animal derived ingredients• NO animal testing 18
TRANSPARENCYPOLICY
P e r f u m e you r wor ld CLEAN FRAGRANCEBY SOZIO
Sozio CLEAN FRAGRANCE would not be complete without afundamental transparency policy.
Being transparent is vital in today’s perfumery landscape, customerswant to have access to the formula or build new guidelines that aremore restrictive to keep control of usage of raw materials.
à With our CLEAN FRAGRANCE label, we share with our clients the listof all the raw materials included in our CLEAN FRAGRANCE formulas.
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FRAGRANCE SUBMISSIONS
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Personal Care Household
TopCoconut Milk
MiddlePeach Blossom
BaseBlack Vanilla,
Sugar
TROPICAL NECTARCoconut & Peach Cream
SZUSM000430
HERBAL SPELLThyme & Spearmint
SZUSM000431
BERRY POP Berry & Acai
SZUSM000435
TopGolden Berries,
Pink Lady Apple, Mandarin
MiddleWater Lily,
Blue Iris
BaseClean Musk,Vanilla Sugar
TopCool Mint, White Thyme,
Green Apple, Herbal
MiddleRose Water,
Jasmine Petals
BaseSoft Woods
P e r f u m e you r wor ld FRAGRANCESUBMISSIONSPersonal Care
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Personal Care
TopPalm Leaf,
Mango
MiddleHibiscus,
Wild Rose, Orange Flower
BaseSheer Musk,
Coconut Sugar
LUSH DAYDREAMHibiscus & Mango
SZUSM000432
CASHMERE BLUSHOrris & Vanilla
SZUSM000433
WOODLAND FORESTTarragon & Patchouli
SZUSM000434
TopSea Minerals,Citrus Zest
MiddleAromatic Herbs,Pineapple Flower
BaseSmooth Musk, Patchouli,
Amber, Dry Woods
TopCitrus Peel
MiddlePink Magnolia,
Orris, Dewy Peony
BaseWhipped Vanilla,
Warm Musk, Amber Woods
P e r f u m e you r wor ld FRAGRANCESUBMISSIONSPersonal Care
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Personal Care
TopCrisp Greens,
Orchard Fruits, Eucalyptus
MiddlePear Blossom,
Rose
BaseSweet Musk
CRYSTAL DEWNashi Pear & Kiwi
SZUSM000398
GARDEN FLOWERSRose & White Cedar
SZUSM000399
REFRESHING WATERSSea Water & Citrus
SZUSM000436
TopMarine Air,Cool Citrus
MiddleMagnolia Leaves,
Water Lily
BaseGalbanum,Clean Musk
TopPeach,
Green Pear
MiddleWater Lily,
White Rose, Jasmine Petals
BaseEarthy Woods,
Silky Musk
P e r f u m e you r wor ld FRAGRANCESUBMISSIONSPersonal Care
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Personal Care
P e r f u m e you r wor ld FRAGRANCESUBMISSIONS
TopAquatic,
Mint
MiddleViolet Leaf,
Jasmine
BasePatchouli,
Earthy Woods
SPRING GARDENGreen Tea & Citrus
SZUSM000279
COUNTRY FIELDLavender & Apple
SZUSM000280
BLOOMING DAYMagnolia & Rose
SZUSM000281
TopSparkling Citrus
MiddleRose,
Magnolia, Iris
BaseCreamy Woods,
Sheer Musk
TopFruity
MiddleApple Blossom,
Lavender
BaseDewy Greens
Household
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Household
TopWatermelon,
Peach
MiddleJasmine,
Water Lily, Fresh Petals
BaseSweet Stems,
Foliage
SUMMER MELONWatermelon & Cucumber
SZUSM000282
ISLAND OASISMango & Hibiscus
SZUSM000283
COOL BREEZEFresh Mint & Apple
SZUSM000284
TopClean Aldehydes,
Mint
MiddleFlorals,
Apple Blossom
BaseSoft Woods
TopJuicy Mango,
Papaya, Guava
MiddleApple Blossom
BasePalm Leaf
P e r f u m e you r wor ld FRAGRANCESUBMISSIONSHousehold
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Household
TopPear,
Aquatic, Cucumber
MiddleFloral,Rose
BaseDriftwood,
Sandalwood, Amber
BLUE SPASea Water & Driftwood
SZUSM000285
SUNSHINE BLOSSOMMandarin & Pomelo
SZUSM000286
PINK BOUQUETPeonies & Rose
SZUSM000297
TopNectarine
MiddlePink Peony,
Lily of the Valley
BaseSheer Musk,
Blonde Woods
TopRhubarb,
Coconut, Citrus
MiddleWater Lotus,
Jasmine
BaseSugar Cane Greens
P e r f u m e you r wor ld FRAGRANCESUBMISSIONSHousehold
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Household
Sozio Inc51 Ethel Road West Piscataway, NJ 08854 USAPhone: (+1) 732 572 5600Fax: (+1) 732 572 0944
