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    Overview of U.S. ESCO Industry:Overview of U.S. ESCO Industry:Recent Trends and HistoricRecent Trends and Historic

    PerformancePerformanceCharles Goldman

    E. O. Lawrence Berkeley National [email protected]

    International Workshop on EnergyEfficiency Services Industries

    Shanghai, China

    September 8, 2003

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    Overview of PresentationOverview of Presentation

    U.S. ESCO Industry Overview

    - Definition & History- Performance Contracting- U.S. ESCO Market: Size,Target Markets, and Major Industry

    Players

    Historic Performance of U.S. ESCOs- Results from NAESCO/LBNL Database Project:

    typical costs & installed measures

    energy savings & economics Enabling Policies

    - Utility DSM programs, State and Federal Legislation

    Lessons Learned

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    Definition of U.S. ESCODefinition of U.S. ESCO

    Project developer in business of improving end-

    use energy efficiency :- Combine engineering expertise with financial services

    to extract untapped potential for energy efficiency atcustomers facility

    - Integrates broad range of services: projectidentification, engineering & design, financing,construction, M&V of savings, maintenance, and billing

    Performance contracting: ESCO's compensationis tied to project's performance (e.g., amount ofenergy and $$ saved in customers facility)

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    ESCO Industry RootsESCO Industry Roots Early 1980s - Firms attempt to establish energy

    performance contracting as viable, self-sustaining business activity

    ESCOs evolved from several sources:

    - Engineering services companies (Design/Build firms,Efficiency consultants)

    - Manufacturers of building controls/equipment

    - Growth in utility DSM rebate and bidding programs(1988-1994)

    Start-up ESCO ventures

    Utility subsidiaries

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    U.S. ESCO Industry HistoryU.S. ESCO Industry History

    Pre-1985: The beginning of UtilityDemand-side Management

    1985-1993: Emergence of the ESCOs

    1994-1999: Success and Consolidation 2000 - Present: Adapting to Electric

    Restructuring and Increased Competition

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    19851985 -- 1993: Emergence of1993: Emergence of ESCOsESCOs

    Utility DSM programs grow in size andscope; linked to Integrated ResourcePlanning

    ESCOs develop functional capabilities insales, engineering (comprehensive auditand design), finance and construction

    Control equipment manufacturers startESCO business units- Target institutional (and industrial) customers

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    19941994 --1999: Success and Consolidation1999: Success and Consolidation

    Number of ESCOs (control companies)build large businesses

    Federal legislation and regulations boostenergy efficiency

    Utilities buy or start their own ESCOs todevelop comprehensive service offerings

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    2000 to Present: Adapting to Electric2000 to Present: Adapting to ElectricRestructuring and CompetitionRestructuring and Competition

    Electricity sector restructuring- States experiment with retail competition

    - FERC changing wholesale markets and regulation- No clear national policy: much confusion

    ESCOs now compete with new entrants

    (companies) to sell:- Energy efficiency technologies- Small-scale, onsite, electric generation- Load management

    - Electric and gas Commodity- End use services (Chilled water, steam)- Other services (e.g., building maintenance and

    operations)

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    Performance Contract: Guaranteed SavingsPerformance Contract: Guaranteed Savings

    Lender/ Financier

    Customer

    ESCO

    Fixed RepaymentSchedule

    Savings Guarantee

    Loan ContractEPC Contract (Guaranteed Savings)

    Customer finances project & assumes debt obligation on balancesheet

    ESCO assumes project performance risk & guarantees that savingswill be sufficient to cover customers annual debt obligation

    Lender assumes credit risk

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    Performance Contract: Shared SavingsPerformance Contract: Shared Savings

    Customer

    ESCO

    Loan ContractEPC Contract (Shared Savings)

    Lender/Financier 100% funding

    ESCOproject services &

    savings guarantee

    ESCO assumes performance and credit risk

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    Costs Associated with ESCO ProjectsCosts Associated with ESCO Projects

    Source: Easton Consultants

    Transaction Costs

    20 to 40%

    Project Costs

    60 to 80%

    Prospecting/Proposal Generation

    Closing Fees (Legal)

    Measurement & VerificationFunding Premium (Third Party)

    Design

    Capital Equipment & Installation

    Project Identification

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    ESCO Industry has experiencedESCO Industry has experiencedstrong growthstrong growth

    ESCO Market for energy-efficiency related services is ~$1.8-$2.1B in2000; 24% annual growth rate (1990-2000)

    Performance contract revenues: $0.9-$1.0B in 2000

    0

    500

    1000

    1500

    2000

    2500

    1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000

    E S C O

    R e v e n u e s

    ( $ M )

    Revenue from other services (low estimate)Revenue from other services (high estimate)

    Performance-contracting revenues (low estimate)Performance-contracting revenues (high estimate)

    Total Market Estimate(1990-2000):

    $16.5-20B

    $1.8B

    $2.1B

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    15%

    44%6%

    35%Building Equipment Mnfctrs

    Engineering Services Companies

    Other Energy Companies

    Utility Affiliates

    ESCO Industry Ownership StructureESCO Industry Ownership Structure

    Quickly changing industry -- mergers and acquisitions very common;

    Expect significant consolidation: fallout from CA, Enron and stalled retailmarket

    About 12 companies consistently comprise ~70% of industry revenues

    29%

    9%

    28%

    34%

    based on revenues based on number ofcompanies

    Industry Ownership in 2000...

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    30%

    14%

    9%6%

    12%

    3%2%

    5%

    5%

    3%1%

    7%1%2% K-12 Schools

    State/local governmentUniversity/college

    Federal governmentHealth/hospitalPublic HousingHotel/hospitalityOffice, commercial - leased

    Office, commercial - owner-occupiedRetail - single siteRetail - multi-siteIndustrialResidentialOther

    ESCO Target Markets: Historic ActivityESCO Target Markets: Historic Activity

    Results from NAESCO Database project: 1473 projectsrepresenting $2.3 Billion in investment

    Institutional sector (schools, government, health/hospital)

    represent ~74% of market activity

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    ESCO Industry: Key PlayersESCO Industry: Key Players

    Equipment & controls manufacturers with ESCO

    operations Utility-owned ESCOs Independent ESCOs - small to mid-size

    performance contractors Retail energy suppliers

    - Potential competitors to traditional ESCOs for someproducts (e.g, onsite generation, central energyplants for chilled water or steam)

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    Equipment & Controls ManufacturersEquipment & Controls Manufacturers

    with ESCO Operationswith ESCO Operations Business strategy involves broadening market for

    equipment and services of core business Major new entrants (e.g., Siemens) but some existing

    companies shifting focus (e.g., Honeywell) Strategic alliances with Retail Energy Service

    Companies were not very successful Renewed focus on energy & facility management

    services- facility management- Onsite energy manager - Act as customers energy advisor strategic energy

    planning, rate negotiation, energy information services

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    UtilityUtility

    --ownedowned

    ESCOsESCOs

    Many utilities bought or started ESCOs as part of strategicresponse to Electricity Restructuring (~1995-1999)

    - offer energy efficiency, onsite generation,- Some ESCOs also provide electricity commodity and risk

    management services- targeted customers in local service territory and/or Federal

    market with limited success (brand recognition)

    Current situation- Retail competition stalled in U.S.- Some utility-owned ESCOs have grown, but many smaller

    ESCOs have gone out of business or been sold- Some utilities selling off ESCOs because of financial troubles

    because of losses in trading operations and/or merchantgeneration

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    Historic Performance of U.S.Historic Performance of U.S. ESCOsESCOs ::

    Results from NAESCO Database ProjectResults from NAESCO Database Project

    Typical Project Costs, Installed Measures,Savings, and Payback Times

    Trends in Contracting Approaches

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    Cost of U.S. ESCO Projects:Cost of U.S. ESCO Projects:

    Investment TrendsInvestment Trends

    $2.55B of work completed by 51 companies

    Significant activity in four states (44% in NY, NJ, CA, TX)

    Median and average project costs: $0.7M and $1.8M, respectively

    0

    50

    100

    150

    200

    250

    300

    350

    20M

    Project Cost ($)

    N u m

    b e r o

    f P r o

    j e c t N=1426

    Average = $1.8 M

    Median = $0.7 M

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    Project Cost by Market SegmentProject Cost by Market Segment

    Median project costs are higher in public/institutional marketscompared to private sector ($0.9M vs. $0.3M)

    Typical projects are larger in Universities ($1.5M) and PublicHousing ($1.8M)

    No. of Market Segment Projects

    (N=1410)25 th

    percentilemedian 75

    th

    percentileK-12 Schools 406 0.5 1.2 2.4State/local government 194 0.2 0.7 1.7University/college 132 0.5 1.5 2.9Federal government 83 0.5 0.9 1.8

    Health/hospital 172 0.2 0.5 1.1Public Housing 39 1.0 1.8 6.0Private Sector 384 0.1 0.3 0.8

    Project Cost ($M)

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    Project Investment Trends by MarketProject Investment Trends by Market

    SegmentSegment

    Median project investment levels are 1.8 times greater in institutionalthan private sector projects ($2.50 vs. $1.40/ft 2)

    0

    1

    2

    3

    4

    5

    6

    7

    K-12 Schools(n=219)

    State/localgov't (n=107)

    Univ./College(n=66)

    Federal gov't(n=56)

    Health/hospital(n=65)

    PublicHousing (n=8)

    Private Sector (n=156)

    Market Segment

    P r o

    j e c t I n v e s

    t m e n t

    ( $ / f t 2 )

    75th percentilemedian25th percentile N=678

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    Typical ESCO project consists of multiple measures and strategies

    High-efficiency lighting installed in over 80% of projects

    HVAC equipment (boilers, chillers, cooling towers, air handling units),energy management systems, or controls installed in 68% of projects

    Frequency of Installed MeasuresFrequency of Installed Measures

    0

    200

    400

    600

    800

    1000

    1200

    Lighting ComfortConditioning

    Motors/drives Water heaters Non-energyimprovements

    Power supply Industrialprocess

    improvements

    Plumbing

    Measure Category

    N

    o .

    o f P r o

    j e c

    t s t h a t

    I n s

    t a l l e d

    M e a s u r e

    C a

    t e g o r y

    N=137982%

    10%

    2%6%3%8%

    23%

    68%

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    Project Savings obtained from EnergyProject Savings obtained from Energy

    Efficiency MeasuresEfficiency Measures

    Lighting-Only projects saved 47% of equipment targeted electricity

    Projects with Lighting & Non-lighting measures typically saved 23% ofelectric utility bill consumption

    0

    10

    20

    30

    40

    50

    60

    0-15% 16-30% 31-45% 46-60% 61-75%

    Electr icity Savings (% of baseline)

    N u m

    b e r o

    f P r o

    j e c

    t sLighting Only (N=63)

    Lighting & Non-Lighting (N=94)

    LO Median:47% of targeted

    equipment baseline

    LNL Median:23% of utilitybill baseline

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    0%

    5%

    10%

    15%

    20%

    25%

    15

    Simple Payback Time (years)

    P e r c e n t o

    f P r o

    j e c

    t s i n S

    e c

    t o r Private Sector (n=319)

    Institutional Sector (n=788)

    Economic Payback of ESCOEconomic Payback of ESCO

    Projects to CustomersProjects to Customers

    83% of Private Sector projects pay back in 6 years or less vs.44% of Institutional sector projects

    Institutionalmedian: 7

    years

    Privatemedian: 3

    years

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    Performance Contracting is aPerformance Contracting is a

    Decreasing Share of ESCO BusinessDecreasing Share of ESCO Business

    Market share of performance contracting is decreasing amongNAESCO members (92% to 76%)

    Design/Build & Fee-for Service approaches account for ~30% ofESCO projects in 1996-2000

    0%

    20%

    40%

    60%

    80%

    100%

    pre 1996 (N=182) 1996-2000 (N=594)

    P e r c e n

    t o

    f P r o j e c

    t s Non Performance-basedContractsOther Performance-basedContractsShared Savings

    Guaranteed Savings

    Time Period

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    Role of Enabling PoliciesRole of Enabling Policies

    Utility DSM programs

    State regulations for performancecontracting

    Federal Energy Policy Act

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    U.S. Electric Utilities have investedU.S. Electric Utilit ies have invested

    in Energy Efficiencyin Energy Efficiency

    Utilities offer Energy Efficiency (EE) programs that providefinancial incentives, technical assistance and information tocustomers

    Programs paid by utility ratepayers or by public benefit funds

    Source of Data: York, Dan and Marty Kushler (2002), State Scorecard on Utility andPublic Benefits Energy Efficiency Programs: An Update, ACEEE Report Number U023.

    0.000.25

    0.50

    0.75

    1.00

    1.25

    1.50

    1.75

    2.00

    1992 1994 1996 1998 2000 2002

    $ U S

    B i l l i o n

    PBFunds

    IRPEra

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    ESCO Reliance on DSM ProgramsESCO Reliance on DSM Programs

    May Be DecliningMay Be Declining

    38% of all projects participated in utility DSMprogram

    Participation has decreased since 1995(50% vs. 34%)

    yes50%

    no32%

    unknown18%

    N = 438

    yes34%

    no51%

    unknown

    15%

    N = 996

    1996 - 2000pre 1996

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    Many U.S. States encourageMany U.S. States encourage

    Performance ContractingPerformance Contracting

    States adopt laws/procurement guidelines that remove barriers toperformance contracting for K-12 schools, universities andstate/local governments

    46 states have legislation for at least one of these sectors State energy offices also promote performance contracting;

    educate customers on working with ESCOs

    39 38

    31

    4

    05

    1015202530

    354045

    K-12 Schools State/ local gov't Univ./ colleges No legislation

    Scope of Legislation

    N o .

    o f S t a t e s

    w i t h

    P e r f o r m a n c e -

    c o n

    t r a c

    t i n g

    L e g

    i s l a t i o n

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    U.S. Government promotes energyU.S. Government promotes energy

    efficiency in Federal buildingsefficiency in Federal buildings Executive Orders (EO) signed by President

    - Directs Federal Agencies to reduce building energy consumptionthrough installing cost-effective energy efficiency

    - Goals: 30% reduction by 2005, 35% by 2010

    Energy savings performance contracts (ESPCs)- Authorized in 1986 and 1992 as innovative contracting

    mechanisms to finance and implement EE improvements- Indefinite-delivery, indefinite-quantity (IDIQ) contracts streamline

    procurement

    - ESCOs are pre-qualified for Federal agency programs

    - $1.2 Billion in ESPC projects since 1988

    Federal Energy Management Program (FEMP)- Champions energy efficiency among federal agencies

    - Developed and implements DOE Super-ESPC program

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    Lessons LearnedLessons Learned

    U.S. ESCO industry has been very successful ininstitutional markets

    - private (e.g., industrial) sector has been more difficult Government policy support and market

    development programs were critical to success:- Getting energy prices right is not enough

    - State and Federal legislation facilitating performancecontracting

    - Modifying government procurement practices (best value vs.low bid)

    - Public facilities energy efficiency program

    - Utility DSM programs

    - Customer education/information

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    Lessons Learned (cont.)Lessons Learned (cont.)

    Prerequisites for a successful ESCO industry- Well-established contract law

    - Access to local financing: need reasonable interest rates andcontract terms

    - Good relationships with customers

    Bottom line each country is unique- different business, legal and financing practices and varying

    technical opportunities mean the ESCO model will have to beadapted


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