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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS€¦ · For more than four decades, FMI has been...

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 1
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Page 1: U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS€¦ · For more than four decades, FMI has been tracking the trends of grocery shoppers in the U.S., taking note of where they shop,

U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 1

Page 2: U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS€¦ · For more than four decades, FMI has been tracking the trends of grocery shoppers in the U.S., taking note of where they shop,

U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

FMI ANTITRUST COMPLIANCE It is FMI’s policy to comply in all respects with the antitrust laws.

All participants in FMI meetings and events are expected to comply with applicable antitrust and competition laws.

Avoid discussions of sensitive topics that can create antitrust concerns.

Agreements to fix prices, allocate markets, engage in product boycotts and to refuse to deal with third parties are illegal.

Discussions of prices (including elements of prices such as allowances and credit terms), quality ratings of suppliers, and discussions that may cause a competitor to cease purchasing from a particular supplier, or selling to a particular customer, should be avoided.

No discussion that might be interpreted as a dividing up of territories.

It is important to avoid even the appearance of unlawful activity.

Questions or concerns? Please consult with FMI staff.

2U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

RESEARCH BACKGROUND

For more than four decades, FMI has been tracking the trends of grocery shoppers in the U.S., taking note of where they shop, how they shop, and what issues are most important to them as food shoppers. For the past five years, FMI has partnered with The Hartman Group to conduct this research.

An online survey among n=1,786 U.S. shoppers Fielded February 6 – 27, 2019

QUANTITATIVE RESEARCH

In-depth interviews with six households Six virtual interviews with shoppers across the nation Fielded in February 2019

3U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

QUALITATIVE RESEARCH

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 4

WHAT WE PLANTO COVER

1STATE

OF THEMARKETPLACE

2THE

ONLINEMARKETPLACE

3TODAY’SGROCERYSHOPPER

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SHOPPER TRENDS 2019 5

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

GROCERY SHOPPING REMAINSA NATIONAL PASTIME

CURRENTLY IN THE U.S.

6

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 7

CO-SHOPPINGIS THEPREVAILINGSTRATEGY

WORLD OF SHOPPERS

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

WEEKLY TRIPS REMAIN STABLETR

IPS

1.6TRIPS PER

WEEK

1.6 by shopper + 0.9 trips by others alone = 2.5 total trips by HH(vs. 2.2 in 2018)

8

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 9

CHANGING LIFESTYLES IMPACT TRIP FREQUENCY

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 10

WEEKLY SPEND REMAINS CONSISTENT

SPEN

D

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 11

SUPERMARKETS REMAIN A KEY PRIMARY DESTINATION FOR GROCERY SHOPPERSPRIMARY STORE FOR GROCERIES, HISTORICAL TREND

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

The whole ‘one-size-fits-all’ thing – or lack

thereof – is the whole reason why I have to go

to all these places. If there was a store with

reasonable prices, great selection of healthy,

ethically-sourced food, with

friendly, low-key, down-

to-earth service, I’d

like that. But until then,

the combination of all

them together does a

good job of meeting

my family’s needs.

— Josh, 58

12U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

THE ONLINE GROCERY CHANNELNOW REACHES GEN X TOALMOST THE SAME EXTENTAS IT DOES MILLENNIALS

14

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 15

MANY SHOPPERS SHOP FOR FOOD ONLINE,BUT ONLY 1 IN 5 DO SO REGULARLY

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 16 16U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

WHO ARE THE FREQUENT ONLINE SHOPPERS?

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

ONLINE SHOPPERSGENERALLYSHOP MOREBANNERS/CHANNELS

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

ONLINE SHOPPERS SPEND MOREAND STILL SHOP IN-STORE

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

ONLINE GROCERYPURCHASES AREDELIVERED INA VARIETYOF WAYS

19

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 2020 20U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

CENTER STORE CONTINUES TO DOMINATE ONLINE

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

ONLINE TOOLS CREATE MORE EFFICIENCY

21

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 22

CONSUMER PERCEPTIONS OFBRICK-AND-MORTAR VERSUS ONLINE

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

ONLINE SHOPPING CAN HAPPEN IN THE STORE TOO

23

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 2525U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

SATISFACTION WITH PRIMARY STORE IS AT A 10-YEAR HIGH

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 27

FRESH CATEGORIESMOST IMPORTANT FEATURESOF PRIMARY STORE

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

IN-STORE EXPERIENCEAND CONVENIENCE ALSOIMPORTANT FEATURES

28

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 29

THE MEANING OF ‘EATING WELL’ CONTINUES TO ENCOMPASS MULTIPLE FACTORS

29U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 3030U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 3131U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

MOST SHOPPERS TRY TO AVOID NEGATIVES AND HIGHLY PROCESSED PRODUCTS

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 3232U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

PERSONALIZATION & CUSTOMIZATION CAN DRIVE

CUSTOMERLOYALTY

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 34

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

SHOPPERS HAVE COME TO COUNT ON A GROWING NUMBEROF ENTITIES TO ENSURE FOOD BOUGHT AT STORE IS SAFE

35

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 36

SHOPPERS WANTOPENNESS &HONESTY

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 37

YET THEY DO NOT REQUIREBRICK-AND-MORTAR

PRESENCE

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 383838

SOCIALRESPONSIBILITY& COMMUNITYENHANCESHOPPERLOYALTY

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 39

AT-HOME MEALS WITH FAMILY CONTINUE TO BE AN ASPIRATION

fmi.org/Family-Meals

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS 40

KEYTAKEAWAYS

1STATE

OF THEMARKETPLACE

2THE

ONLINEMARKETPLACE

3TODAY’SGROCERYSHOPPER

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

COVERED TODAY…

FUTURE WEBINARS2. Personalization in Grocery Retail (July 16)

3. Online Shopping, Health and Well-beingand Transparency through the Lens of Personalization

1. STATE OF THEMARKETPLACE

NEXTFROMFMI

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