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Revolutionary US vs UK Marketing Design Disparities
| Date post: | 15-Apr-2017 |
| Category: |
Design |
| Upload: | logo-design-guru |
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Revolutionary
US vs UK
Marketing DesignDisparities
America and England
George Bernard Shaw
Languageare the 2 Countries
Separated by the same
Though the language is the same
the form of Design expressions
Varies
You will be surprised to know
59 percent of design work is
outsourced in the US and UK
Both UK and US marketers consider
brand identity as a top Priority
for marketing
But their approaches to
marketing design trends
differ
Let’s find What are the
things that Brits and
Americans Do
Differently
Legibility
Legibility
UK
keeps it simple to make it legible bring out legibility in complex art
US
Visual
Hierarchy
Visual
Hierarchy
UK
Big to Small A mix
US
Simplicity
Simplicity
UK
The less is more The more the better
US
Alignment
Alignment
UK
Usually on the Edge Mostly in the Center
US
Spacing
Spacing
UK
Text enjoys free space Content fits perfectly
US
Font
Font
UK
In the eye font Crisp but distant
US
Color
coordination
Color
Coordination
UK
Will not risk endangering the theme Can handle more colors
US
Brand
consistency
Brand
consistency
UK
More experimentations Follows brand consistency to the core
US
Visual and
verbal
Harmony
Visual and
verbal
Harmony
UK
Blend of designs Monochome
US
Plot
plot
UK
More action words Every inch of the story
US
So what kind of marketing designs will
you prefer
We can help
