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Suzi Shapiro June 18, 2009
Using Website Usability Research Tools:
Keep Your Visitors Coming Back for More
We will discuss:1. why it’s important to be user-friendly2. how to determine what is working and what needs improvement on your website
3. when you can do the usability research and when you can benefit from a collaborator
4. how to find resources that demonstrate effective web-site design
Why is it important to beUser Friendly?
What is important to you?OrganizationEase of UseEasy to Learn/RememberFew ErrorsAestheticsFun
What makes a web site usable ?OrganizedMeets expectationsIncludes needed or wanted materials
About the task or knowledge user wants or needs
How do we know it’s user-friendly?
5 second rule
Drop offs
Navigation
http://microsoft.com
What is the key to a User Friendly web site?
Who is your User?
CustomerUserBusiness Management
Designer/Developer
YOU ARE NOT YOUR USER
Pair-Share (Introductions)
Who is YOUR user?Who do you need
to understand to design
a good web site?
How can you collect information about your users?
InterviewSurveyWeb Analytics
BREAK TIME
How to determine what is working and what needs improvement on your website
Example Sites
What works? What doesn’t?
http://yahoo.com
http://google.com
http://indystar.com
http://amazon.com
How to determine what is working AnalyticsSales or hitsLinks to other sites, blogs, twitter, etc
Analytic DataWeb LogsGoogle Analytics
Sales or hitsA/B testingThe Almighty Dollar
Links to other sites, blogs, twitter, etc
Mining the BlogosphereDo people give a tweet?
http://linkedin.com
How to determine what needs improvement
Complaints and Questions
Observing Users
When you can do the usability research and when you can benefitfrom a collaborator
When you can do the usability research.You have timeYou have experience with usability principles
You have the necessary equipment
You have the background to inform analysis of the data.
When you can benefit from a collaborator
TimeEquipmentExperienceSkills
MethodsWhich to use and which to ignore
How to find resources that demonstrate effective web-site design
Good Reference Siteshttp://Usability.govhttp://Humanfactors.comhttp://WWW.Useit.com (Jacob Nielson)
http://www.uie.com/ (Jared Spool)
Good Books on User ExperienceDon't Make Me Think: A Common Sense Approach
to Web Usability,By Steve Krug
http://astore.amazon.com/suzishapiroco-20