Date post: | 10-Apr-2017 |
Category: |
Technology |
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Usability is King• Adam Mitchell, Mitchell & Whale• Newton Asare II, ClientDesk• Tara O’Doherty, Cossette Communications• Terry Constantino, Usability Matters• John Foreman, TMRC (moderator)
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Usability
What is it ?
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Usability – I know it when I see it
Good usability?
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Usability – I know it when I see it
Not-so-Good Usability
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Usability
“the extent to which something can be used by its targeted users to achieve their objective
with a high level of effectiveness, efficiency and satisfaction.”
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Online Usability
What is the impact of a poorly designed online experience?
What were they thinking??
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Some Statistics …
85% abandon a site due to poor design83% leave because it takes too many clicks to get what they want62% gave up looking for an item while shopping online40% never return to a site because the content was hard to use50% of sales are lost because visitors can’t find content
Source: Online Marketing Institute
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Key questions …Key question …
How do we ensure good usability for our customers while also achieving our business goals?
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Our Panel …
Tara O’DohertyVP Customer Experience Strategy, Cossette Communications
Terry CostantinoVP Customer Experience Strategy, Cossette Communications
Newton Asare IICEO, ClientDesk
Adam MitchellPresident, Mitchell & Whale Insurance
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Thank You !