USAMEB BRANDING SUPPORT PROGRAM CATALOG · 1.1 ORDERING - THE STEP BY STEP PROCESS 2019 USAMEB BSP...

USAMEB BRANDINGSUPPORT PROGRAMCATALOG2019

28 AUG 2019

1 INTRODUCTION 3

1.1 ORDERING 4

1.2 PRODUCT INFORMATION 5

1.3 USAGE OF LOGOS 8

1.4 LOCALIZATION 9

1.5 SAMPLE IMAGE CROPS 10

2 TAGLINES 12

3 USAREC IMAGES 14

4 USACC IMAGES 20

5 AMEDD IMAGES 28

6 GENERIC IMAGES 33

7 STAND UP CUT-OUTS 44

8 REFERENCE 48

8.1 HOW TO MEASURE FOR WINDOW GRAPHICS 48

8.2 HOW TO MEASURE FOR VEHICLE WINDOW GRAPHICS 49

8.3 HOW TO INSTALL WINDOW GRAPHICS 50

9 ARMY RECRUITING STATIONS WINDOW CLING SOP 51

22019 USAMEB BSP CATALOG

• Enterprise Army Brand guidelines will take precedence over all branding considerations. All requests are made using the USAMEB Branding Request Order Form found on the USAMEB website.

• All USAREC custom requests (non-standard) must be routed through G-7/9 for approval. G-7/9 will forward approved custom requests to USAMEB utilizing EMM.

• Requests from USACC Battalions must be routed and approved through Brigade POC utilizing EMM.

• USACC custom requests (non-standard) must be routed through RMID for approval. RMID will forward approved custom requests to USAMEB utilizing EMM.

• All orders must be submitted via EMM and routed through the appropriate channels per local SOP. Battalions and above will utilize EMM when submitting BSP request, Request will route through the appropriate approval channels for submission.

• USAMEB is not a mass production agency. The program has been developed to support the accessions mission with custom products. Customizing is allowed in accordance with the Army Branding Guidelines. All BSP items will be Army Branded. It is highly recommended to use contact numbers, address, URL, etc.

• This catalog depicts our common requests; it is just a general guideline to assist in the ordering process.

• Request should include as much information as possible, for example: size, mounted or not mounted, custom text, grommets, custom graphics, how they will be employed, contact info, mailing address, phone number, approving authority & POC email.

• Customer supplied images: supply artwork in a digital format at highest resolution possible, example: school logos, mascots. Photos need to be 300 pixels per inch (PPI) minimum, TIFF format is best, JPG will limit size, Vector art files are preferred.

• USAREC units that want to use local imagery instead of preapproved images will provide justification on why approved images will not suffice. Any field provided images will need to be of professional quality and high resolution and require USAREC G7/9 approval.

• Brigade POCs are responsible for checking content (quantity, text, & images) and obtaining appropriate approval when necessary.

32019 USAMEB BSP CATALOG1 INTRODUCTION

42019 USAMEB BSP CATALOG1.1 ORDERING - THE STEP BY STEP PROCESS

Vector files are preferred. .ai .eps .svg

The quality of the image is determined by the size and resolution among other factors. A high quality image is

essential for proper enlargement.

JPEG, TIF, PSD formats are all acceptable file types but an internal review will be done to determine if the image can be

successfully used.

Zoom in on the image below to see the difference between good and bad image quality.

Images found in the USAREC EMM Catalog can be used for BSP items using the EMM reference number.

Is a custom logo required?

Do you have authorization to use? Do you have the

artwork?

Select tagline.Tagline must match the

selected image.

Select image.If custom image is

requested, do you have the resolution necessary?

Determine quantity.

Determine size.

Determine product

required.

Determine if localization text is

required.Custom phone number,

address, etc.

Determine any additional

requirements.Grommets, windcuts, etc.

Construct your orderwith information from steps

1-8.

Review and submit your request.

52019 USAMEB BSP CATALOG1.2 PRODUCT INFORMATION

Banners- Available in solid vinyl material and mesh which has small holes in the material to allow wind to travel

through (great for outdoors).- Can be ordered in various sizes (most common: 2’x8’ & 3’x6’) with a maximum width of 70”. Greater widths

are possible but will result in a welded product with a seam in the material.- Outdoor vinyl banners may require windcuts.- Consider how item will be displayed (hanging, tacked on wall, etc) to determine if grommets are needed.

Grommets are placed every 2’ -3‘ unless requested otherwise.- Banners are best used temporarily for events and short term display indoors or outdoors. Suggest using mounted prints for long term indoor use. Suggest using mounted aluminum sign for long term outdoor use.- Custom sizes are available

Murals- Murals are laminated paper prints larger than 24”x36”.- Request mounted on hard material or on foam material, or unmounted laminated prints.- Various sizes - most common 4’x6’.- Laminated murals allow for rolling and easy transport.- Typically used at job fairs or hung on wall of schools, example would be in JROTC/ROTC classroom.- If mounting hardware is requested please specify in remarks section of order form. Please include the type

of display and wall. - Note that in some instances your facility managers can accomplish this.- Custom sizes are available

Posters- Posters are laminated paper prints 24”x36” or smaller.- Request mounted on hard material or on foam material, or unmounted laminated prints.- Various sizes - most common 16“x24” & 24“x36”.- Typically used in high school guidance offices, COI business, local supportive businesses chamber of

commerce, etc.- Custom sizes are available

2x8

3x6

3x6

4x6

16”x24”

24”x36”

goarmy.com

EARN THE TABS OF THE ARMY’S ELITE.


Fence Post Signs- Sign printed on aluminum with holes in top and bottom for mounting. - Various sizes - most common 18”wx20”h.- Typically used in rural areas, farms, wagons, tractors, etc. - Custom sizes are available

Yard Signs- Sign printed on corrugated plastic and mounted on metal legs.- Standard size is 18”hx24”w.- Typically used outside high schools, colleges, COI business or home, local supportive businesses,

chamber of commerce, etc.- Custom sizes are available

Magnetic Signs- Printed on magnetic material. - Various sizes - most common 11”hX18”w.- Typically used on ROTC vehicles or Recruiter vehicles. - Suggest removing if traveling faster than 55 MPH or when cleaning vehicle.- Custom sizes are available

Clings- Solid static clings are non-perforated and easily removable.- Perforated clings are a more permanent installation although still removable. These have adhesive on

the back that sticks to the outside of windows.- Reverse print static clings mount on the inside of the window and are outward facing. - Various sizes - most common 11”hX18”w. Size can be customized to fit your window. - Typically used at the entrances at high schools, colleges, COI businesses, vehicle windows and

chamber of commerce facilities. - Custom sizes are available

Stickers- Can be printed on calendered vinyl or “fathead” material. Calendared vinyl has a more aggressive

adhesive than the fathead material which is easily removed. Specify which material you need.- Standard size is 18”x24” although custom sizes can be ordered.- Custom sizes are available


Sandwich Signs- Frame made of aluminum with image on hard plastic material insert.- Size: image panel - 23.5”x35.5”.... system - 24”x40”. - Specify if complete system is needed or just replacement panels. If replacement panels are for an older

system that is a different size, specify size of image panels needed.- System is reversible; images can be put on both sides of panels.- Typically used outside of a Recruiting Station or during table setups.

Pull Up Banners - Pull up banner systems come in three sizes. Large size: 33”x88” - system can be single or double sided. Medium size: 15.75“ x 34.25” - system can only be single sided. Small size: 11.625“ x 18.875” - system can only be single sided.- Specify if you are requesting replacement panels for an old system & include the system measurements

for replacement panels.- Pull Up Banner Systems are best used for events and short term display indoors or outdoors.

Stand Up Cut-Outs - Size: Male height around 6’. Female height around 5’6”. Small size is 17”x36”.- Images are mounted to foam material and cut out. - A base support is attached to the back to give it the ability to stand on its own. - Cut-Outs are best used for events and Recruiting Stations indoors.- Custom sizes are available

Specialty Items- Custom items are available through the BSP including items like artwork for vehicle wraps.- Please contact us with your special request. Our designers can work with you on custom creations. - Be prepared with information regarding your order like photos of your vehicle with make and model or

specific details of the item you would like designed.

82019 USAMEB BSP CATALOG1.3 USAGE OF LOGOS

100% 80%/50% 80% 50% SCHOOL LOGOS

Due to branding standards every piece produced MUST have the Army brand. All other logos are optional.

The Army brand is always the largest logo placed on the piece while all secondary and tertiary logos will be a smaller percentage of the Army brand’s size. When the brand and one other logo are used, the secondary logo will be 80% of the size of the brand. When the brand and two or more logos are used, the secondary and tertiary logos will be 50% of the size of the brand. Please make reference to the above illustration for an example.

If a school logo is requested, please try to send a vector file format. A vector file can be any of the following file formats: an .ai file, a pdf saved from an .ai file, or an .eps file. We must have permission from the school on file in order to use the logo. Please keep in mind that if you provide a low resolution jpg it may not be able to be used.

NOTE: If you choose to include either the Army ROTC or AMEDD logo, the standard web-address “goarmy.com” will be changed to the matching URL:

ROTC - goarmy.com/rotc AMEDD - healthcare.goarmy.com

The Social Media lockup (below) can be included on graphics upon request.

Follow us @GoArmy

92019 USAMEB BSP CATALOG1.4 LOCALIZATION

School/Battalion/Recruiting Station NameStreet AddressPhone Numberweb-addressemail

goarmy.com/rotc

IT’S NOT FOREVERYONE. JUST THELEADERS OF TOMORROW.

Contact Army ROTC 864-294-2715

Localization text is available for every piece in the catalog. Below is just an example of the type of information you can include:

Please make sure that all localization text has been proofed before submitting your order. Check all phone numbers and addresses (web and street). If your web-address works without the www. on it, please refrain from including it in your custom text.

To the right is an example of a customized pull up banner including the ROTC logo, the school logo, and custom text.

102019 USAMEB BSP CATALOG1.5 SAMPLE IMAGE CROPS

When selecting images, you need to consider the final format of the product you are ordering. Some images will crop better to different sizes than others. Extreme formats like 2’x8’ are much more difficult to accommodate on most images. The focus of the image can be lost with a crop size and format that doesn’t work well for that particular image.

The examples above demonstrate that this image works in most landscape formats but loses the focus in portrait formats. Try to select images that will work well for your needs. If you select an image that doesn’t work in the requested format, our designers can suggest a similar replacement image that will work.

Original image 2’x8’ landscape 2’x8’ portrait

3’x6’ landscape 2:3 ratio landscape 2:3 ratio portrait

112019 USAMEB BSP CATALOG1.5 SAMPLE IMAGE CROPS

This is an example of an image that works well in multiple crops and formats.

Crops on images can also depend on taglines, logos and custom text.

Original image 2’x8’ landscape 2’x8’ portrait 3’x6’ portrait

Sandwich Sign Pull Up Banner

2:3 ratio landscape

3’x6’ landscape

2:3 ratio portrait

T1 SOLDIER’S CREED*

T2 ARMY VALUES*

T3 WARRIOR ETHOS*

T4 CADET CREED

T5 NCO CREED

T6 JOIN THE TEAM THAT MAKES A DIFFERENCE.*

T7 TEAM ARMY.

T8 STAND FIRM. STAND BRAVE. STAND WITH THE ARMY TEAM.

T9 STEP FORWARD AND MAKE A DIFFERENCE.

T10 THE TOUGHEST MISSIONS. BEST TRAINED SOLDIERS.*

T11 GIVE YOUR CAREER A SHOT OF ADRENALINE.*

T12 WE DON'T CALL FOR REINFORCEMENTS. WE MAKE THEM.*

T13 AN EXPERIENCE OF A LIFETIME.*

T14 EARN THE TABS OF THE ARMY’S ELITE.*

T15 CAN YOU MAKE THE CUT?*

T16 DO YOU HAVE WHAT IT TAKES?

T17 ARE YOU ONE OF US?

T18 EXPECT MORE OF YOURSELF.

T19 SOMETIMES THE TOUGHEST TESTS ARE THE ONES YOU GIVE YOURSELF.*

T20 DEFY EXPECTATIONS.

T21 DEFY EXPECTATIONS... EVEN YOUR OWN.*

T22 PREPARE FOR TOMORROW'S CHALLENGES TODAY.

T23 A LEGACY OF SERVICE.*

T24 A SHARED SENSE OF PURPOSE.

T25 GIVE BACK ON A GLOBAL LEVEL.*

T26 SERVE WITH HONOR. LIVE WITH PURPOSE.

T27 PURSUE YOUR PASSION. SERVE YOUR COUNTRY.

T28 NATIONAL CHAMPS SINCE 1775.*

T29 THE U.S. ARMY - BREAKING BARRIERS FOR WOMEN FOR NEARLY A CENTURY.

T30 GAIN AN EDGE IN A COMPETITIVE WORLD.

T31 YOUR SKILLS. YOUR INTERESTS. YOUR FUTURE.

T32 SEEK A REWARDING CAREER.*

T33 JUMP START YOUR CAREER.

T34 TRAIN HERE. SUCCEED ANYWHERE.*

T35 TRY CLIMBING OUR CORPORATE LADDER.

T36 FOR OUR CYBER WARRIORS THIS IS THEIR BATTLEFIELD.*

T37 ADVANCE YOUR TECH SKILLS.

T38 TEAMWORK, TECHNOLOGY, EXPERTISE.

T39 A LEADER IN TECHNOLOGY.

T40 SCIENCE, TECHNOLOGY, ENGINEERING, MATH.

T41 TAKE YOUR TECH SKILLS TO THE NEXT LEVEL.

T42 GET HIGH-TECH TRAINING IN HIGH-DEMAND CAREERS.

122019 USAMEB BSP CATALOG2 TAGLINES

* Spanish translations are available for these taglines

T43 MORE THAN 150 WAYS TO BE A SOLDIER.

T44 MORE THAN ONE WAY YOU CAN MAKE A DIFFERENCE.

T45 IT’S NOT FOR EVERYONE. JUST THE LEADERS OF TOMORROW.

T46 STEP FORWARD AND BECOME A LEADER.

T47 LEADERS FOR LIFE.

T48 LEAD YOUR TEAM, MAKE A DIFFERENCE.

T49 LEARN TO LEAD.*

T50 EDUCATION IS NOT AN OPTION. IT’S A REQUIREMENT.*

T51 NO COST SCHOLARSHIPS.

T52 YOUR MOST POWERFUL WEAPON IS YOUR MIND.*

T53 LEADING, DEVELOPING, ACHIEVING.

T54 RISE TO THE CHALLENGE.*

T55 FLY ARMY.

T56 WHERE YOUR CUBICLE BECOMES A COCKPIT.*

T57 WARRIORS WANTED.

T58 WE WON’T STOP UNTIL THE MISSION IS COMPLETE.

T59 WE FIGHT FOR WHAT’S RIGHT.

T60 WE DO WHAT’S RIGHT.

T61 WE WON’T FAIL EACH OTHER OR OUR NATION.

T62 WE NEVER ACCEPT DEFEAT.

T63 WE NEVER QUIT.

T64 WE PAVE THE WAY TO VICTORY.

T65 U.S. ARMY HEALTH CARE PROFESSIONALS.

T66 ARMY MEDICINE: THE EXPERIENCE OF A LIFETIME.

T67 PRACTICE YOUR PASSION AND MAKE A DIFFERENCE.

T68 U.S. ARMY MEDICINE: IMPACTING LIVES AROUND THE GLOBE.

T69 JOIN THE HEALTHCARE TEAM THAT MAKES A DIFFERENCE.

T70 U.S. ARMY MEDICINE: WORK AT SOME OF THE MOST TECHNICALLY ADVANCED FACILITIES.

T71 U.S. ARMY MEDICINE: AT THE FOREFRONT OF INNOVATIVE TECHNOLOGY.

T72 REACH YOUR LIFE GOALS BY SERVING AS AN ARMY HEALTH CARE PROFESSIONAL.

T73 EXPERIENCE A MEDICAL CAREER LIKE NO OTHER.

T74 ARMY RESERVE

T75 MAKE THE CUT IN THE ARMY RESERVE.

T76 PART-TIME SERVICE. FULL-TIME SUCCESS.

T77 BEST OF BOTH WORLDS... SOLDIER/CIVILIAN.

132019 USAMEB BSP CATALOG2 TAGLINES

* Spanish translations are available for these taglines

Suggested TaglineEARN THE TABS OF THE ARMY’S ELITE.

142019 USAMEB BSP CATALOG3 USAREC IMAGES

R1

R3

Suggested TaglineFOR OUR CYBER WARRIORS THIS IS THEIR BATTLEFIELD.

R2

R4

Suggested TaglineGAIN AN EDGE IN A COMPETITIVE WORLD.

Suggested TaglineYOUR SKILLS. YOUR INTERESTS. YOUR FUTURE.


Suggested TaglineSuggested TaglineGIVE BACK ON A GLOBAL LEVEL.


R5

R7

R6

R8

Suggested TaglineADVANCE YOUR TECH SKILLS.

Suggested TaglineTAKE YOUR TECH SKILLS TO THE NEXT LEVEL.

AN EXPERIENCE OF A LIFETIME.


SERVE WITH HONOR. LIVE WITH PURPOSE.Suggested Tagline


R9

Suggested TaglineEXPECT MORE OF YOURSELF.

R11

R10


R12

Suggested TaglineA SHARED SENSE OF PURPOSE.


Suggested Tagline Suggested TaglineJOIN THE TEAM THAT MAKES A DIFFERENCE.


R13

Suggested TaglineWE DON'T CALL FOR REINFORCEMENTS. WE MAKE THEM.

R15

R14

R16

Suggested TaglineGET HIGH-TECH TRAINING IN HIGH-DEMAND CAREERS.

YOUR SKILLS. YOUR INTERESTS. YOUR FUTURE.


Suggested TaglineBEST OF BOTH WORLDS... SOLDIER/CIVILIAN.



R17

Suggested TaglineTHE TOUGHEST MISSIONS. BEST TRAINED SOLDIERS.

R19

R18

Suggested TaglineWARRIORS WANTED.

R20


Suggested TaglineWHERE YOUR CUBICLE BECOMES A COCKPIT.

Suggested TaglineGIVE YOUR CAREER A SHOT OF ADRENALINE.


R21

Suggested TaglineLEAD YOUR TEAM, MAKE A DIFFERENCE.

R23

R22

TEXT ONLY GRAPHIC - ExampleLarge text shown above will be your chosen tagline.

R24

JOIN THE TEAMTHAT MAKES ADIFFERENCE.goarmy.com


Suggested TaglineLEARN TO LEAD.

202019 USAMEB BSP CATALOG4 USACC IMAGES

W1

Suggested TaglineLEADING, DEVELOPING, ACHIEVING.

W3

Suggested TaglineSOMETIMES THE TOUGHEST TESTS ARE THE ONESYOU GIVE YOURSELF.

W2

Suggested TaglineDEFY EXPECTATIONS... EVEN YOUR OWN.

W4

Suggested TaglinePURSUE YOUR PASSION. SERVE YOUR COUNTRY.

Suggested TaglineSTEP FORWARD AND BECOME A LEADER.


W5

Suggested TaglineEDUCATION IS NOT AN OPTION. IT’S A RE QUIREMENT.

W7

W6


W8


Suggested TaglineIT’S NOT FOR EVERYONE. JUST THE LEADERS OF TOMORROW.


W9

Suggested TaglineSERVE WITH HONOR. LIVE WITH PURPOSE.

W11

W10

Suggested TaglineLEADERS FOR LIFE.

W12

Suggested TaglineEXPECT MORE OF YOURSELF.

Suggested TaglineTRAIN HERE. SUCCEED ANYWHERE.

Suggested TaglineAN EXPERIENCE OF A LIFETIME.

Suggested TaglineSOMETIMES THE TOUGHEST TESTS ARE THE ONESYOU GIVE YOURSELF.


W13

W15

W14

W16

Suggested TaglineNO COST SCHOLARSHIPS.

Suggested TaglineIT’S NOT FOR EVERYONE. JUST THE LEADERS OF TOMORROW.


W17


W19

W18

Suggested TaglineYOUR MOST POWERFUL WEAPON IS YOUR MIND.

W20

Suggested TaglineSTEP FORWARD AND BECOME A LEADER.

Suggested TaglineSERVE WITH HONOR. LIVE WITH PURPOSE.


W21

Suggested TaglineDO YOU HAVE WHAT IT TAKES?


W23

W22

W24

goarmy.com/rotc

I am an Army Cadet.

Soon I will take an oath to become an Army officer.Committed to defending the values which makesthis nation great.

Honor is my touchstone.

I understand mission first and people always.

I am the past, the spirit of those warriors whohave made the final sacrifice.

I am the present, the scholar and apprenticeSoldier enhancing my skills in the science ofwarfare and the art of leadership.

But above all I am the future, the future warriorleader of the United States Army.

May God give me the compassion and judgmentto lead and the gallantry in battle to win.

I will do my duty.

CADET CREED

Suggested TaglineCADET CREED


W25

goarmy.com/rotc

I am an Army Cadet.








I will do my duty.

CADET CREED



W27

W26

W28

goarmy.com/rotc

I am an Army Cadet.








I will do my duty.

CADET CREED

goarmy.com/rotc

I am an Army Cadet.








I will do my duty.

CADET CREED



W29 - Seven Values Package

A B C D E F G

LOYALTYgoarmy.com/rotc DUTY

goarmy.com/rotcHONORgoarmy.com/rotc

RESPECTgoarmy.com/rotc

SELFLESSSERVICEgoarmy.com/rotc

PERSONALCOURAGEgoarmy.com/rotc

INTEGRITYgoarmy.com/rotc

Suggested TaglineU.S. ARMY MEDICINE: WORK AT SOME OFTHE MOST TECHNICALLY ADVANCED FACILITIES.


282019 USAMEB BSP CATALOG5 AMEDD IMAGES

M1

Suggested TaglineYOUR SKILLS. YOUR INTERESTS. YOUR FUTURE.

M3

M2

Suggested TaglineJOIN THE HEALTHCARE TEAM THAT MAKES A DIFFERENCE.

M4

Suggested TaglinePRACTICE YOUR PASSION AND MAKE A DIFFERENCE.

Suggested TaglineU.S. ARMY HEALTH CARE PROFESSIONALS.


M5

Suggested TaglineU.S. ARMY MEDICINE: WORK AT SOME OF THEMOST TECHNICALLY ADVANCED FACILITIES.

M7

M6


M8

Suggested TaglineGIVE BACK ON A GLOBAL LEVEL.



M9

M11

M10



M12


Suggested TaglineEXPERIENCE A MEDICAL CAREER LIKE NO OTHER.


M13

M15

M14



M16

Suggested TaglinePURSUE YOUR PASSION. SERVE YOUR COUNTRY.

Suggested TaglineTEAMWORK, TECHNOLOGY, EXPERTISE.


M17

M19

M18


Suggested TaglineU.S. ARMY MEDICINE: WORK AT SOME OFTHE MOST TECHNICALLY ADVANCED FACILITIES.

M20

332019 USAMEB BSP CATALOG6 GENERIC IMAGES

G1

G3

G2


Suggested TaglineTAKE YOUR TECH SKILLS TO THE NEXT LEVEL.

G4



Suggested Tagline


G5

G7

G6

G8



A LEADER IN TECHNOLOGY.Suggested TaglineADVANCE YOUR TECH SKILLS.

Suggested TaglineGIVE BACK ON A GLOBAL LEVEL.


G9

G11

G10

G12

Suggested TaglineJOIN THE TEAM THAT MAKES A DIFFERENCE.

Suggested TaglineCAN YOU MAKE THE CUT?

Suggested TaglineSTEP FORWARD AND MAKE A DIFFERENCE.

Suggested TaglineMORE THAN 150 WAYS TO BE A SOLDIER.


G13

G15

G14

G16

Suggested TaglineLEARN TO LEAD.



Suggested TaglineGIVE YOUR CAREER A SHOT OF ADRENALINE.


G17

G19

G18

G20

Suggested TaglineDO YOU HAVE WHAT IT TAKES?

Suggested TaglineWHERE YOUR CUBICLE BECOMES A COCKPIT.



G21

G23

G22

G24

Suggested TaglineWE DON'T CALL FOR REINFORCEMENTS. WE MAKE THEM.

Suggested TaglineWARRIORS WANTED.

Suggested TaglineTHE TOUGHEST MISSIONS. BEST TRAINED SOLDIERS.

Suggested TaglineTEAMWORK, TECHNOLOGY, EXPERTISE.

Suggested TaglineSOLDIER’S CREED



G25

G27

G26



G28

goarmy.com

SOLDIER’S CREEDI am an American Soldier.

I am a Warrior and a member of a team.

I serve the people of the United States and live the Army Values.

I will always place the mission first.I will never accept defeat.I will never quit.I will never leave a fallen comrade.

I am disciplined, physically and mentally tough, trained and proficient in my Warrior tasks and drills.

I always maintain my arms, my equipment and myself.

I am an expert and I am a professional.

I stand ready to deploy, engage, and destroy the enemies of the United States of America in close combat.

I am a guardian of freedom and the American way of life.

I am an American Soldier.

SOLDIER’S CREED

SOLDIER’S CREED

goarmy.com











goarmy.com











goarmy.com

SOLDIER’S CREEDI am an American Soldier.










Suggested TaglineARMY VALUES

Suggested TaglineARMY VALUES


G29

G31

G30

Suggested TaglineWARRIOR ETHOS

Suggested TaglineWARRIOR ETHOS

G32

ARMY VALUESgoarmy.com

LOYALTY

DUTY

RESPECT

SELFLESS SERVICE

HONOR

INTEGRITY

PERSONAL COURAGE

ARMY VALUESgoarmy.com

LOYALTY

DUTY

RESPECT

SELFLESS SERVICE

HONOR

INTEGRITY

PERSONAL COURAGE

WARRIOR ETHOSgoarmy.com

I will always place the mission first.

I will never accept defeat.

I will never quit.

I will never leave a fallen comrade.

WARRIOR ETHOSgoarmy.com

I will always place the mission first.

I will never accept defeat.

I will never quit.

I will never leave a fallen comrade.

LOYALTY

goarmy.com

SELFLESSSERVICEgoarmy.com

DUTYgoarmy.com

G33 - Seven Values Package

A B C D

E F G


RESPECTgoarmy.com

PERSONALCOURAGEgoarmy.com

HONORgoarmy.com INTEGRITY

goarmy.com

Bear true faith and allegiance to theU.S. Constitution, the Army, your unitand other Soldiers.

Fulfill your obligations.Treat people as they should be treated.

Put the welfare of the Nation, the Army andyour subordinates before your own.

Live up to the Army values.

Do what’s right, legally and morally.

Face fear, danger or adversity (physical or moral).

G34 - Seven Values Package

A B C D E F G

LOYALTYgoarmy.com

PERSONALCOURAGEgoarmy.com

HONORgoarmy.com

INTEGRITYgoarmy.com

SELFLESSSERVICEgoarmy.com

RESPECTgoarmy.com

DUTYgoarmy.com


G35 - Warrior Ethos Package

A B C D


goarmy.com

WARRIOR ETHOSI WILL ALWAYS PLACE THE MISSION FIRST.

goarmy.com

WARRIOR ETHOSI WILL NEVER LEAVE A FALLEN COMRADE.

goarmy.com

WARRIOR ETHOSI WILL NEVER ACCEPT DEFEAT.

goarmy.com

WARRIOR ETHOSI WILL NEVER QUIT.

442019 USAMEB BSP CATALOG7 STAND UP CUT-OUTS

S1 S2 S3

EXPECT MOREOF YOURSELF.

Follow us @GoArmy

goarmy.com

DEFYEXPECTATIONS.

Follow us @GoArmy

goarmy.com

Follow us @GoArmy

goarmy.com

MORE THAN 150 WAYS TO BEA SOLDIER.


S4 S5 S6

goarmy.com

A LEGACY OF SERVICE.

Follow us @GoArmygoarmy.com

WE DON’T CALL FOR REINFORCEMENTS.WE MAKE THEM.

Follow us @GoArmy WARRIORSWANTED.

Follow us @GoArmy

goarmy.com


S7 S8 S9

goarmy.com

GET THE EXPERIENCE OF A LIFETIME.

goarmy.com/rotc

EDUCATION IS NOT AN OPTION. IT’S A REQUIREMENT.

Follow us @GoArmy

Follow us @GoArmy

goarmy.com

TRAIN HERE. SUCCEED ANYWHERE.


S10 S11 S12 S13

JOIN THE HEALTHCARE TEAM THAT MAKES A DIFFERENCE.healthcare.goarmy.com

Follow us @GoArmy

JOIN THE HEALTHCARE TEAM THAT MAKES A DIFFERENCE.healthcare.goarmy.com

Follow us @GoArmy

healthcare.goarmy.com

U.S. ARMY MEDICINE: IMPACTING LIVES AROUND THE GLOBE.

Follow us @GoArmy

U.S. ARMY MEDICINE:WORK AT SOME OF THE MOST TECHNICALLY ADVANCED FACILITIES.

Follow us @GoArmy

healthcare.goarmy.com

482019 USAMEB BSP CATALOG8.1 HOW TO MEASURE FOR WINDOW GRAPHICS

WHAT NEEDS TO BE MEASUREDFOR WINDOW GRAPHICSWHERE ONE IMAGE IS BEINGSTRETCHED OVER MULTIPLEWINDOWS:

WINDOWS:• width and height of each individual window inside of the frame

DOORS:• width and height of each individual door inside of the frame

FRAMES:• width of each frame between all windows & doors

W: 38”H: 76”

3” frame

W: 29”H: 24”

W: 29”H: 78”

W: 38”H: 76”

W: 38”H: 76”

W: 38”H: 76”

4” frame

6” frame

3” frame3” frame

EXAMPLE

EXAMPLE

NOTE:• Headline placement should not be below the center of the windows

• Do not break words across mullions

492019 USAMEB BSP CATALOG8.2 HOW TO MEASURE FOR VEHICLE WINDOW GRAPHICS

WHAT NEEDS TO BE MEASURED:SIDE WINDOWS:• width and height of all individual windows• width of space between the windows• include measurements for both sides of the

vehicle since windows often differ on the right and left sides

WHAT NEEDS TO BE MEASURED:REAR WINDOWS:• width and height of all individual windows• width of space between the windows

goarmy.com/rotc

TRAIN HERE. SUCCEED ANYWHERE.

618-530-5792 [email protected]

24”h x 27”w

24”h x 32”w 24”h x 38”w 24”h x 28”w

24”h x 27”w4”in between

1”in between 2”in between

goarmy.com/rotc

JOIN THE TEAM THAT MAKES THE DIFFERENCE.

618-530-5792 [email protected]

EXAMPLE

ADDITIONAL INFORMATION NEEDED:• Make, Model, and year of vehicle

ie: 2008 Chevy Express G2500• Please include photo of van

All information for vehicle is needed to insure correct sizing of graphics.

502019 USAMEB BSP CATALOG8.3 HOW TO INSTALL WINDOW GRAPHICSProfessional graphic installation is recommended for full window murals.

TOOLS NEEDED:Two people, masking tape, squeegee, spray bottle (containing water with a few drops of lotion/fragrance free dish detergent) and paper towels.

PREPARATION:Using water solution, clean windows thoroughly and allow to dry. Read installation instructions carefully. Best installed when outside temperatures are over 65F.

INSTALLATION:Starting from the top of the graphic, pull away 1” of the paper backing, exposing the adhesive. Fold down the exposed backing to prevent it from curling back up. Place the exposed adhesive onto the window, graphics facing you, and squeegee over it slowly. DO NOT remove the remaining backing. Place a piece of masking tape across the top of the decal to hold it in place. Have your partner lift the graphic away from the window while you gently peel down the protective backing, starting from the top and pulling downward about 6". Make sure it stays taped to the window. While your partner continues to lift the vinyl decal away from the window, spray the surface of the window liberally with water solution.

Have your partner begin to lay the exposed portion of the vinyl decal down onto the window. Continue peeling away 6" sections of the backing at a time as you squeegee from top to bottom and from the center toward the outer edges to remove air bubbles. Be careful not to stretch the graphic.

Tip: Cover the squeegee with a paper towel or soft cloth to prevent it from scratching the material. Remove the masking tape and squeegee the top of the vinyl decal. Finish by wiping down the edges of the graphic with a paper towel to remove excess moisture. TRIMMING:Window trimming needs special care depending on the type of window you are marking:a. Contact with rubber window seals will cause the adhesive to fail. Therefore, graphics need to be trimmed off the rubber seals by 1/8 inch minimum.b. If applying graphics to vehicle window, just trim around the edges of the window.

Most bubbles, (especially near the edges) can be pressed outward with a squeegee. If one cannot, use the corner of a razor blade or a sharp pin to puncture the bubble. Then, gently use your finger or a squeegee to press down the material and remove the air. Be careful and work slowly to avoid wrinkles.

The wet installation will help to prevent streaking and bubbling. Once the material has had enough time to cure (up to 2 weeks), any streaks or bubbles should disappear.

Online video installation instructions can also be easily found for further information and tips.

512019 USAMEB BSP CATALOG9 ARMY RECRUITING STATIONS WINDOW CLING SOP

2018RECRUITING THE LEADERS OF TOMORROW

UNITED STATES ARMY RECRUITING COMMAND

RECRUITING THE LEADERS OF TOMORROW

Army Recruiting Stations Window Cling SOP



Window Cling SOP

12/3/2018

• Purpose: To provide consistent guidance to recruiting stations regarding their external window display while staying compliant with the DoD force protection guidance for the security of recruiting stations.

WINDOW CLING SOP



Guidance on Design

12/3/2018

• Window clings should cover the majority of the window surface to adhere to the DoD Force Protection guidelines. Installation must follow vendor’s guidance for efficiencies.

• As there is a great variety of window configurations across the various stations, one configuration will not work for all stations. See examples for USAREC approved window treatments on page 5.

• Do not break words between window mullions (braces between window panes). Option is to reduce space between words or keep verbiage within a single window panel and stay consistent throughout design.

• Larger images are better. Whenever possible, use a limited number of large images (ceiling to floor) over a larger number of smaller images. Breaks between images should be vertical not horizontal.

• Headline lozenges need to follow the Army Brand Styleguide for radius corners and be at least halfway up the window height. Font is either white or yellow only; yellow must match Pantone 123C. Lozenges are solid black.

• The most popular image is the silhouette Soldier waving the flag and should be used at least once in every station treatment.

• The smaller the window, the simpler the image needs to be, more complicated images can be used larger.

• Ethnicity should be considered in the selection of images. Company S2s should be able to inform Stations of their ethnic breakdown which should drive image selection (example: stations with 40% or higher of a particular ethnicity should have at least 40% of their windows represented by that ethnicity).

• Images may run across multiple windows, but never split the Army logo. Include “goarmy.com" under the Army logo on the front door(s) only. If no door entrance, place “goarmy.com” on one prominent photo that predominately faces the public.

Basic Structure for clings

GUIDANCE ON DESIGN



Guidance on Proofing

12/3/2018

• Reference the Army Brand Guidelines provides to ensure all graphic elements are properly placed and dimensions fit within the provided measurements from the station. Also, ensure the font style used is the approved and noted in the Army Brand guide. No other font style is accepted to ensure branding stays consistent across the nation.

• Any yellow color in headlines or on website must match Pantone 123C. Black is a solid black. See examples provided.

• Check to ensure the photo selected has the correct headline associated, per page 7 of this deck. This will ensure the action taking place is referenced correctly.

• Check that the Army website, “goarmy.com” is under the front door(s) Army logos only. If the Army does not have a designated door entrance, you may place the website under one Army logo that predominantly faces the general publics’ view. No other Army logo should be altered.

• Make sure photos graphically fill the window pane or across multiple panes; photos should not be split in the middle or short of the Army designated area. Breaks between images should be vertical not horizontal.

• Do the selection of photos meet the designated ethnicity determined for that station? Verify with the S2 for that station to ensure photos will resonate with the local community.

• If possible, send the approved proof to the station commander for record.

• Questions or help should be directed to that station commander or facilitiesmanager leading this effort.

Basic Proofing for clings

GUIDANCE ON PROOFING



Approved Images

G-7/9 Approved Images for clings (Images 001-016) Copy on page 57

APPROVED IMAGES



Approved Images

G-7/9 Approved Images for clings (Images 017-028) Copy on page 57

APPROVED IMAGES



Approved Headlines

12/3/2018

001 JOIN THE TEAM THAT MAKES A DIFFERENCE

002 CAN YOU MAKE THE CUT?

003 JOIN OUR TEAM


005 ARMY + COLLEGE = A WINNING COMBINATION

006 JOIN OUR TEAM or TAKE YOUR TECH SKILLS TO THE NEXT LEVEL

007 CAN YOU MAKE THE CUT? or CLIMB OUR CORPORATE LADDER

008 JOIN OUR TEAM or TAKE YOUR TECH SKILLS TO THE NEXT LEVEL

009 TRY OUR COMMUTE TO WORK

010 JOIN OUR TEAM or JOIN THE TEAM THAT MAKES A DIFFERENCE

011 JOIN OUR TEAM or JOIN THE TEAM THAT MAKES A DIFFERENCE

012 TAKE YOUR TECH SKILLS TO THE NEXT LEVEL

013 LEGACY OF SERVICE

014 GET HIGH-TECH TRAINING IN HIGH-DEMAND CAREERS

015 GAIN AN EDGE IN A COMPETITVE WORLD

016 GAIN AN EDGE IN A COMPETITVE WORLD


018 NATIONAL CHAMPS SINCE 1775

019 STEP FORWARD AND MAKE A DIFFERENCE or GIVE BACK ON A GLOBAL LEVEL

020 EXPECT MORE OF YOURSELF

021 DEFY EXPECTATIONS…EVEN YOUR OWN

022 GIVE YOUR CAREER A SHOT OF ADRENALINE

023 WHERE YOUR CUBICLE BECOMES A COCKPIT


025 GIVE BACK ON A GLOBAL LEVEL


027 EARN THE TABS OF THE ARMY’S ELITE

028 JOIN THE TEAM THAT MAKES A DIFFERENCE

Suggested Copy for Image (substitutions considered)

APPROVED HEADLINES



Examples

Design concepts to consider

EXAMPLES



ExamplesEXAMPLES



ExamplesEXAMPLES

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