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Overview of Newer/In-Dev Services
• Rapid Referral Service• Auto-Patch to Live Number• IVR Questionnaire
• Poll• Lead Status Update• X Locator - Pin-Code entry
• Facebook Integration
Feature / Functionality Description Example Use Cases
Song Selection & Dedication IVR App: ZipDial to pick among song options and ‘gift it’ to a friend.
• Husband dedicating to his wife while buying her FMCG product
Rapid Referral Service Engagement service meant to amplify “Word of mouth” marketing. The basic components include some incentive (financial or social) for a targeted user (usually a existing customer) to participate, and some action the referral needs to do to make the first person eligible for the incentive.
• Refer people with your voice recording for a free gift packet. Referrers only need to listen
• Refer people by getting them to answer a quiz (ZD or IVR)
• Refer people by getting them to ZipDial once
Auto-Callback of Next Available Person (Call Patch)
Full-proof lead capture system. User ZipDial & get an SMS. Then gets a callback. In the backend, system routes call based on users’ number to a prescribed set of numbers (tries them 1 by 1 until someone picks up & connects back to caller). Features include sep. alerts/reports to a sales agent’s manager.
• Upsell LeadGen patching to specific local Sales Agents mapped to that pre-existing registered customer number
• LeadGen patching non-registered mobiles to next available agent at central call center.
Auto-Callback with IVR then Call Patch Option
Similar to above, except user receives a callback IVR instead of an SMS. The IVR filters the user (by pin code, then provides the option for a call patch to next available person.
• Insurance Info-to Local Agent. For open call2action campaigns (leadgen) where local filtering needs to be done
Return IVR Questionnaire Similar to above, without the call patch option. • Polls• Lead Status Update for Agents
Return OBD Voice Capsule ZipDial and get a recorded advertisement or product info.
• Friend recommendation
Facebook Integration ZipDial a number connected to a ZipDial Facebook application. If the FB user has opted into the ZipDial application, the users status will be updated whenever they ZipDial that number!
Kingfisher gameSuperstud
Live EVENT or TV Contests
Facebook Setup – One-Time Registration from Mobile
• ZipDial• Link to Facebook comes in SMS• Click-through Opens Facebook App Page in Browser• If logged in, page asks if you “allow” ZipDial
application– If not logged in, must log in to Facebook, then “allow”
Integrate with FacebookIntegrate Offline & Online Word of Mouth Campaigns
• Actions & Positive Feedback can be posted to Facebook pages of Customers• A ZipDial ‘Like’ count can post to a Company’s website or Facebook page. • After a one-time opt-in to the ZipDIal application, user’s own profile walls will update each
time they ZipDial
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
Facebook Connect
…Do you want to share this on Facebook?
Dial 080300500XX (toll-free)
One Time ZipDial Authorization
In 2 simple steps
1 Toll-Free Missed Call later….If already authorized
Wall Post (with Link, Brand Picture etc.)
Content Delivery (Registered Users)
Loyalty Points, Bank AccountLow Tech (Spreadsheet Option)
Sensitive InfoNon-Sensitive
How It Works: Loyalty Point Delivery
You have 250 Loyalty Points, redeemable at year-end. Dealer No. 123456
Customer Requests with
Missed Call
080 300500060
Company Promotes
“My Loyalty” number
Response Loggedwith ZipDial
Company Receives response
in CRM (API)
• 24/7 Web access to results
• Custom reports available via email & SMS
08030050060
Access your loyalty points
balance anytime. Just ZipDial
(toll free missed call)
ZipDial Sends Personalized SMS w/ Point
Balance
*Service only works for Mobile numbers!
Checks Company Database (API)
Customer Mobile Number enters Database
Customer Intake Form
ZipDial Sends SMS Response 2
If SIM NOTregistered
HTTP POST
How It Works: My Info Retrieval (sensitive info)
CustomerPurchases Insurance
Policy
Requesting SIM is Logged with
ZipDial
080 30050050
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
CustomerRequests via Missed Call
Company Sends Immediate SMS
Response 1w/ Info
Company receives real-time &
checks SIM (API)
Your Account Premium of Rs. 1000 is due 31-07-2011…
Promote “My Status” number in
registration materials
Access your policy premium, due date, amount, maturity date and balance
anytime.
(toll free)
08030050050
Verified Customer Mobile Number enters Database
• 24/7 Web access to results
• Custom reports available via email & SMS
Company Sends SMS Response 2
If SIM NOTregistered
Customer Intake Form
How It Works: My Dealer Loyalty Point Delivery (non-senstive info, low tech)
You have 250 Loyalty Points, redeemable at year-end. Dealer No. 123456
Customer Responds with
Missed Call
080 300500060
Company Promotes Dealer
“My Loyalty” number
Response Loggedwith ZipDial
Company Receives response
in CRM (API)
• 24/7 Web access to results
• Custom reports available via email & SMS
08030050060
Access your loyalty points
balance anytime. Just ZipDial
(toll free missed call)
ZipDial Sends Personalized SMS w/ Point
Balance
Checks Company
Dealer ID List (XLS)
*Service only works for Mobile numbers!
How It Works: Loyalty Point Delivery (1 of 2)
Customer Requests with
Missed Call
Company Promotes
“My Loyalty” Number
Request Loggedwith ZipDial (Checks Lang Pref)
Company Receives response
in CRM (API)
• 24/7 Web access to results
• Custom reports available via email & SMS
08030050060
Access your loyalty points
balance anytime for free!
Just ZipDial
(toll free missed call)
ZipDial Sends Points In
Immediate Voice Call
(in Preferred Lang.)
Checks Company
Painter DB (MRN, Balance)
*Service only works for Mobile numbers!
If Pref’d Lang. is not Registered,
See next page
If Preferred Language has been selected:
1. “You have a balance of <100> loyalty points. Your points can be redeemed….”
2. Promotional Message (targeted)
* Flow assumes that Nerolac owns the Painter number registration and DB maintenance
080 30050060
Loyalty Points Delivery: Language Selection (2 of 2)
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
ZipDial Sends Immediate
Outbound IVR Call
3
CustomerDials his
Language Preference
Preference Stored with
ZipDial
If LANG not
Registered
Language Selection: • “For English,
press 1. For Hindi, press 2…”
• Order of 0ptions selected in on bases of circle
Confirm• “You have chosen
<language>. Thank you for registering…”
Points Request• “To get your point
balance, press 1”
ZipDial Plays Voice
Response in Preferred Lang.
Response Loggedwith ZipDial
Company Receives response
in CRM (API)
ZipDial Plays Voice
Recording in Preferred Lang.
Checks Company
Painter ID DB (MRN, Balance)
If Preferred Language has been selected:
1. “You have a balance of <100> loyalty points. Your points can be redeemed….”
2. Promotional Message (targeted)
CustomerPresses to Hear Point Balance
Request Logged with ZipDial
(Checks Lang Pref)
1
Content Delivery (Open to Public)
Location Finder
How It Works: Dealer Finder
Prospect Requests
with Missed Call
Number Promoted in
Various MediaResponse
Logged with ZipDial
02230050088
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
ZipDialSends OBD
IVR for pincode
ZipDial Sends Immediate
SMS Response
• 24/7 Web access to results (SIM/Time)
• Custom reports available via email & SMS
VW: Tornado Motors, Santa Cruz West, Near Milan Subway 4/5
• Outdoor Ads• Print • Television• Mailers• Email• Web/Social
media• SMS
CompanyXYZ thanks you for your interest. Test drive a new…. today! Dial your pincode for the dealer nearest you.
<.wav file>
Prospect Dials
pincode
400050
Checks VW’s Dealer Database
(API)
• 24/7 Web access to results (SIM/Time)
• Custom reports available via email & SMS
Free Clinic Finder: How It Works
Customer Requests
with Missed Call
Number Promoted in
Various MediaResponse
Logged with ZipDial
02230050088
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
ZipDialSends OBD
IVR for pincode
ZipDial Sends Immediate
SMS Response
Colgate: Please come by our free dental clinic at <location> from <time> . Thanks!
• Outdoor Ads• Print • Television• Mailers• Email• Web/Social
media• SMS
Thanks you for your interest in Colgate’s Free Dental Clinic. To find the date & time of the free clinic nearest you, please dial your pincode now!
CustomerDials
pincode
400050
Checks Colgate Clinic Database
02241849921
400050
How It Works: Location Finder (Number per Zip-Code) (1 of 2)
Citizen Requests with
Missed Call
Government Promotes
Location Finder number
Response Loggedwith ZipDial
022 4184 9900
Know your nearest UID - AadhaaR
Enrolment Center. ZipDial
(Zero Charge Missed Call; Disconnects after One Ring)
ZipDial Sends SMS
Instruction
*Service only works for Mobile numbers!
For the nearest UID Center, dial 02241849xyz - xyz are the last 3 digits of the area pin code. Ex, For MG Road with pin code 560 001, call 02241849 001
Citizen Requests with
Missed Call
02241849921
022 41849900
Response Loggedwith ZipDial
See Options
See 3 Options
How It Works: Location Finder (Number per Zip-Code) (2 of 2)
Response would be one of three scenarios:
Thanks for the request. The nearest UID Center is <address> ZipDial <02241849921> for more centers.
Scenario 1: Valid pin code w/ UID Center
Scenario 2: Not a Valid Pin Code
Sorry, this is an invalid Pin Code. For the nearest UID Center, dial 02241849xyz - xyz are the last 3 digits of the area pin code.
Scenario 3: No UID centers for valid pin code
Thanks for the request. There are no UID Centers in your locality. To know more about UID Centers, please call <BANGALORE UID SUPPORT NUMBER>
Red indicates dynamic content
Example SMS Responses
SMS Response
Customer Service Feedback
Sent in SMS after customer interactionSpecial Complaint Line for Premier
CustomersOpen ended Complaint Line
How It Works: Customer Service Feedback
Did you fully enjoy your test drive? Yes 08030050001 No 08030050002
Customer Responds with
Missed Call
080 30050001
Customer Finishes with
Test Drive
SMS To User for feedback.
Options Yes/No with ZD number
Response Loggedwith ZipDial
ZipDial Sends SMS with follow
up Survey
Demo a Customer FeedbackSurvey 080 300 500 60
Company Receives response
in CRM (API)
Option 1
ZipDial Sends Auto-Dialer with follow up Survey
Option 2
We can send:• Multiple follow up
questions with ZipDial numbers to respond
• SMS to Longcode Option available for free response.
*Demo available in India only
• 24/7 Web access to results
• Custom reports available via email & SMS
How It Works: Customer Service Feedback
Were you satisfied with your experience? Yes 08030050001 No 08030050002
Customer Responds with
Missed Call
080 30050001
Customer Finishes
Interaction with Company
SMS To User for feedback.
Options Yes/No with ZD number
Response Loggedwith ZipDial
ZipDial Sends SMS with follow
up Survey
Demo a Customer FeedbackSurvey 080 300 500 60
Company Receives response
in CRM (API)
Option 1
ZipDial Sends Auto-Dialer with follow up Survey
Option 2
We can send:• Multiple follow
up questions with ZipDial numbers to respond
• SMS Response Option available
*Demo available in India only
• 24/7 Web access to results
• Custom reports available vai email & SMS
How It Works: Open Survey
User Opts In w/ Missed Call
080 30050001
Company Promotes
Number(s) w/ Call to Action
Would you recommend to a
friend or colleague? Yes (08030050003)
Real-Time Results Added in Zipdial
Web Portal
• Point of Sale• Live public product
demo events• Outdoor Ads• Print & Television• Mailers & Feedback
forms• Web & Social media• SMS
(Optional)
ZipDial Sends Voice IVR Call
ZipDial Sends SMS w/ Survey
QuestionUser Responds
w/ Missed Call
080 30050003
User Responds by
Pressing Number
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
User Responds w/
SMSor
How It Works: Customer (MRN) Survey
Thank you ! How was your
experience? Very Good
(08030050001),
User Opts In w/Missed Call
ZipDial Sends SMS with
Survey Question
080 30050001
User Interacts w/ Company(Calls Call Center
Makes a Purchase Does Free Trial)
Would you recommend to a
friend or colleague? Yes (08030050001)
Company sends ZipDial
the User # (API)
Zipdial Sends SMS with
Question or CTA*
* Optional: Company may choose to send first SMS Call to Action (CTA) through its existing SMS resellers
Company receives response
in CRM
Real-Time Results Added in Zipdial
Web Portal
(Optional)
ZipDial Sends auto-IVR Call
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
ZipDial Sends Immediate
SMS to Customer
ZipDial Sends Immediate
SMS to Regional Mgr.
Priority Customer Complaint (SMS Only)
Company Promotes
Number to Prem. Customers
Priority Customer Complaint Line:
ZipDial toll-free to get a quick
callback from our care agent.
SMS, EMAIL
(toll free missed call)
08030050060
CustomerResponds
with Missed Call
080 30050060
Response Logged
with ZipDial
Dealer <Name, ID> called with a complaint. Call back at <XXXXXXXX> as soon as possible.
Dear <Insert Name>, Your complaint has been registered wth <RM Name> – <Case Number >. …
Checks Company CRM
(Name, Case No., Assigned RM)
Response Logged
with ZipDial
Priority Customer Complaint (w/ Auto Patch)
Customer Initiates with
Missed Call
ZipDial Sends Immediate
SMS to Customer*
ZipDial Patches to
Outbound Call to Customer
ZipDial Outbound
Dials to Call Center
If busy or not there:• Dials Next Care
Agent number in line (round robin)
• Auto-call again in X minutes
Rep. Answers
If Customer Does not Answer
ZipDial Sends SMS to
Rel. Mgr. re: Complaint
ZipDial Sends SMS to
Customer
Sorry we missed you. We will be in touch again shortly regarding your complaint. <Case Number XXXX>
*Optional: ZipDial can also send an SMS alert or email report to the sales agent manager when complaints arrive
Company Promotes
Number to Prem. Customers
Priority Customer Complaint Line:
ZipDial toll-free to get a quick
callback from our care agent.
SMS, EMAIL
(toll free missed call)
08030050060
Checks Nero CRM
080 30050060
Dear <Insert Name>, Your complaint has been registered – <Number XXX>. A manager will call within 24…
INCOMING CALL
Lead Gen – Advanced
Existing customer number captureRegistrations
Re-registering new number
User submits number in
Click-to-Call Web Widget
Posts users number to ZipDial
ZipDial Sends
Immediate SMS & Calls Back User
Thank you for your interest. in our agent will call you….
ZipDial sends outbound dialer to dedicated Call Center line
ZipDial patches to Customer
ZipDial sends SMS to
Customer
ZipDial sends Missed Leads in
Report
If Customer does not answer
Sorry we missed you. We will be in touch again, shortly
Click To Call – Web Flow (User First)
INCOMING..[Ring Ring] Hello this is Raj from COMPANY. Thanks …
Expert Answers
User Answers
Thank you for your interest. Our agent will call you….
INCOMING….
ZipDial sends SMS to
Customer
ZipDial sends SMS to Sales
Agent
If Customer does not answer
Sorry we missed you. We will be in touch again, shortly
Click To Call – Web Flow (Agent First)
User submits number in
Click-to-Call Web Widget
Response Logged
with ZipDial
ZipDial Sends Immediate
SMS Response to Customer*
ZipDial Patches to a Callback to Customer
ZipDial Sends Outbound Dialer to Experts
If Expert busy:
• Dials Next Call Center Agent in line (round robin)
Expert Answers
Geo-Targeted Lead Generation: How It Works
Customer Responds with
Missed Call
02241849976
Syndicate Bank Promotes
Scheme with ZipDial Call to
Action
Response Loggedwith ZipDial
ZipDial sends SMS with
scheme details + CRM contact
info
• 24/7 Web access to results
• Custom reports available via email & SMS
ZipDial reads Circle of dialer
Syndicate Bank receives data on leads and
follows up
SMS response includes: 1. 7 Key features of
Rainbow Scheme2. Contact Details of
CRMs in Cicle, separated by nearest hub
Hoardings & Newspaper Ads
Pamphlets & Banners
Lead Generation/Conversions: How It Works
Customer Responds with
Missed Call
180012345
Company Promotes Product w
ZipDial Call to Action
Response Loggedwith ZipDial
ZipDial Patches Caller to Agent
List
Company Receives response
in CRM (API)
Option 2
ZipDial Sends Immediate
Auto-Dialer with IVR
• 24/7 Web access to results
• Custom reports available via email & SMS
1. Voice Recorded info about product plays
2. To Listen to Offer Again, Press 1
3. To Speak to an Agent Now, Press 2
4. To have an agent call you later, Press 3
How It Works: Lead Status Reporting
Company Sends SMS to
Agent
Company Distributes
Leads to Agents
Response Logged with
ZipDial
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
AgentResponds
with Missed Call
ZipDial Sends Immediate
SMS Response
Lead UID Checked Against
Company DB (API)
Please type the Lead UID <space> & your comments. Send to 88888888
149264 said call back in 2 months after his daughter’s wedding
Agent Sends SMS
Comments to Longcode
1. Voice recording plays with brief instruction
2. Agent Types Lead UID3. Agent Answers Q1,
Q2 ...Q84. Press 1 to give a Free
Response via SMS5. If 1 not chosen,
replay intro for next Lead UID
ZipDial Sends Immediate
Outbound IVR
VIA SMS
VIA EMAIL
Agent given a Lead UID, along with
mobile number and name
080 30050088
BSLI: To give us a status report on your leads. ZipDial 080 300 500 88
Responses Logged with
ZipDial
Company Receives
response in CRM (API)
Reports Sent Daily to
Managers
Optional per Lead
How It Works: Lead Status Updation
Company Sends SMS Reminder to Agent
Company Distributes
Leads to Agents
Response Logged with
ZipDial
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
AgentResponds
with Missed Call
ZipDial Sends Immediate
SMS Response
Lead UID Checked Against
BSLI DB (API)
Please type the Lead UID <space> & your comments. Send to 88888888
149264 said call back in 2 months after his daughter’s wedding
Agent Sends SMS
Comments to Longcode
1. Voice recording plays with brief instruction
2. Agent Types Lead UID to indicate lead has been contacted
Optional3. Agent Answers Q1,
Q2 ...Q5 about lead4. Press 1 to give a Free
Response via SMS
ZipDial Sends Immediate
Outbound IVR
VIA SMS
VIA EMAIL
Agent given a Lead UID, along with
mobile number and name
080 30050088
NEROLAC: Kindly give us a status report on your leads. ZipDial 080 300 500 88 to start.
Responses Logged with
ZipDial
Company Receives
response in CRM (API)
Optional per Lead
Lead Updated in Nerolac CRM (API)
080 30050060
How It Works: Customer Number Capture
CustomerScratches Card after Purchase
Number distributed
with Company Product
Package (Card)
Response Logged with
ZipDial
080 30050088
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
CustomerResponds
with Missed Call
ZipDial Sends Immediate
SMS Response
Customer SIM Recorded in Company DB
08030050050
Register your water purifier and get tips on how to
use for next 15 days only.
(tollfree)
Thank you for purchasing the ZeroB water filter!
Thank you for purchasing the ZeroB water filter!
ZipDial Sends Customer
1 SMS a day for 15 days
ENABLES
ZipDial Report Sent to Company
• Callback for Product Serial #
• Maintenance Reminder
• ACMC Sales Call
Good for….FMCD / Appliances
• 24/7 Web access to results
• Custom reports available via email & SMS
Response Logged
with ZipDial
How It Works: Lead Gen Auto Patch
Customer Responds
with Missed Call
080 300500060
Company Sends SMS w/ ZipDial Call to Action
ZipDial Sends Immediate
SMS Response to Customer*
INCOMING
ZipDial Patches to
Outbound Call to Customer
ZipDial Sends Outbound Dialer to
Sales Agent
If busy:
• Dials Next Agent number in line (round robin)
Agent Answers
If Customer Does not Answer
ZipDial Sends SMS to
Sales Agent re: Lead
Lowest premium offer on auto cover… ZipDial 08030050060
ZipDial Sends SMS to
Customer
Sorry we missed you. We will be in touch again shortly regarding your interest.
Thank you for your interest in <Company >. Our next available agent will call you ...
*Optional: ZipDial can also send an SMS alert or email report to the sales agent manager when leads arrive
Response Logged
with ZipDial
How It Works: Lead Gen Auto Patch
Customer Responds
with Missed Call
18001231234
Company Promotes
Number for Expert Dental
Advice
ZipDial Sends Immediate
SMS Response to Customer*
INCOMING
ZipDial Patches to a Callback to Customer
ZipDial Sends Outbound Dialer to Experts
If Expert busy:
• Dials Next Call Center Agent in line (round robin)
Expert Answers
If Customer Does not Answer
ZipDial Sends Mobile
Number to Call Center (Web Queue)
ZipDial Sends SMS to
Customer
Thank you for calling Colgate …Our next available expert will call you in <X> minutes...
*Optional: ZipDial can also send an SMS alert or email report to management on incoming leads.
Free Expert Dental Advice:
ZipDial toll-free to get a quick
callback from our dental care expert.
SMS, HOARDING, CRK, WEB, TV
18001231234
ZipDial Sends SMS with Poll
to Rate Experience
If Customer Answers, After Call
Response Logged
with ZipDial
How It Works: Lead Gen Auto Patch (w/ IVR)
Customer Responds
with Missed Call
080 300500060
Company Sends SMS w/ ZipDial Call to Action
ZipDial Sends Immediate
outbound IVR to Customer*
ZipDial Sends Outbound Dialer to
Sales Agent
• If agent is busy, system dials next agent number in line (round robin), up to X agents
• Same OB number appears each time, recognizable to agent
If Agent(s) Does not Answer
ZipDial Sends SMS to
Sales Agent re: Lead.
Lowest premium offer on auto cover… ZipDial 08030050060
ZipDial Plays auto-response & Sends SMS to Customer
Our next available agent will call you witin 24 hours. More information is available @...
* Optional: ZipDial can also send an SMS alert or email report to the sales agent manager when leads arrive
1.Voice recording plays with brief instruction: “Thank you for your interest in <Company>. Please type your pincode, and we will connect you…”
2.Customer types pin code (e.g. 400055)
Lookup Pincode Ag. Company Agent DB (API)
Other Loyalty Services
@ POSSimple-Authentication Mobile Number
Registration
How It Works: Associating Sales At The POS
User Makes Order at POS or BO
Number Posted at
BO/RegisterReal-Time
ZipDial Pop-up @ POS
FOR LOYALTY CLUB MEMBERS
ZipDial 08030050088
with your order to earn loyalty
points !
080 30050088
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
Retail: Associate Sale w/ SIM Loyalty Account
User ZipDials POS
Number
• Customer Name• Customer SIM• Loyalty Number• Applicable
Discounts
Cashier Verifies
Customer & Associates w/
Sale
Add This Account to Sale
“You are Mr. Patel?”
Yes No
User Pays Cashier
Checks Cinemax
Customer DB
Checks Cinemax
Customer DB
New Transaction
Added to DB
Yes No
How It Works: Number Registration (1 of 2)
ZipDial Number Promoted
among Wholesalers
Response Logged with
ZipDial
080 30050050
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
DealerResponds with
Missed Call
ZipDial Sends Immediate OBD
08030050050
Register with us to access your
loyalty points and receive monthly messages about
special deals.
(toll free missed call)
Hi Company XYZ Dealer, thank you for ZipDialing. To register, please enter your Dealer ID now: 123456
DealerDials his DealerID
Response Logged with
ZipDial
Checks Company
Dealer ID List
[See Options]
<register.wav>
How It Works: Number Registration (2 of 2)
Checks Company
Dealer ID List
I’m sorry. That is an invalid Dealer ID. Please try again by ZipDialing 08030050050
Scenario 1: Not Valid Dealer ID
Scenario 2: No Existing Mobile Number for that Dealer ID
Thank you for registering [User Number] with Dealer ID {XXXXXX] in Colgate’s Dealer Loyalty Program. If this is not your number, dial “9” to cancel.
Scenario 3: Different Existing Mobile for that Dealer ID Response
would be one of four scenarios:
Your current registered Dealer mobile number with Colgate is [Existing Number]. If you wish to change it to [User Number] , confirm by dialing “1”.
Scenario 4: Same as Existing Mobile for that Dealer ID
This number is already registered with Colgate’s Dealer Loyalty Program. Thanks!
Red indicates dynamic content
Example Voice Response
OBD Response
How It Works: Number Registration (2 of 2)
Checks Company
Dealer ID List
ZipDial Sends Immediate
SMS Response
I’m sorry. That is an invalid Dealer ID. Please try again by ZipDialing 08030050050
Scenario 1: No Dealer ID
Scenario 2: No Existing Mobile Number for that Dealer ID
Thank you for registering [User Number] with Dealer ID {XXXXXX] in CompanyXYZ’s Dealer Loyalty Program. If this is not your number, ZipDial 08030050881.
Scenario 3: Different Existing Mobile for that Dealer ID
Response would be one of four scenarios: Your current registered Dealer
mobile number with Colgate is [Existing Number]. If you wish to change it to [User Number] , confirm by Zipdialing 08030050882.
Scenario 4: Same as Existing Mobile for that Dealer ID
This number is already registered with CompanyXYZ’s Dealer Loyalty Program. Thanks!
Red indicates dynamic content
Example SMS Text
How It Works: Loyalty Point Delivery
You have <250> Loyalty Points, redeemable at <insert info> Dealer No. 123456
Customer Responds with
Missed Call
080 300500060
Company Promotes Dealer
“My Loyalty” number
Response Loggedwith ZipDial
Company Receives response
in CRM (API)
• 24/7 Web access to results
• Custom reports available via email & SMS
08030050060
Access your loyalty points
balance anytime. Just ZipDial
(toll free missed call)
ZipDial Sends Personalized SMS w/ Point
Balance
Checks Company
Dealer ID DB
*Service only works for Mobile numbers!
If SIM not Registered,
See next page
Number Registration: How it Works
ZIPDIAL PATENT PENDING – PROPRIETARY & CONFIDENTIAL
ZipDial Sends Immediate OBD
Hi CompanyDealer, thank you for ZipDialing. To register, please enter your Dealer ID now: 123456
DealerDials his DealerID
Response Logged with
ZipDial
Checks Company
Dealer ID DB
<register.wav>
I’m sorry. That is an invalid Dealer ID. Please try again by ZipDialing 08030050050
Scenario 1: Dealer IDNot Valid
Scenario 2: No Mobile Is There
Thank you for registering [User Number] with Dealer ID {XXXXXX] in Company XYZ’s Dealer Loyalty Program. If this is not your number, dial “9” to cancel.
Scenario 3: Existing Mobile is There
The current registered Dealer mobile number with Company XYZis [Existing Number] with Dealer ID [XXXXXX]. If you wish to add this number[User Number], please confirm by dialing “1”.
Red indicates dynamic content
Send “New Number”
Reports Daily to Verify
If SIM not Registered
Outbound Dialer (OBD)Campaigns with IVR
Reminders, Special Offer PromotionsCustom Options: whether user receives
gratification / loyalty points for responses
How It Works: OBD Survey Campaigns
Thank you for participating in Colgate’s survey…
Dealer Answers with Dials
(1 per question)
1
Colgate Wants to Collect Dealer
INFO
Responses Logged
with ZipDial
• 24/7 Web access to results
• Custom reports available via email & SMS
Sends ZipDial Script, Language,
and Date/Time preferences for
for a specific campaign
ZipDial Sends Final SMS after
Hang up
Send Colgate Campaign
Report
ZipDial Sends auto-OBD to Dealer List
DISPLAYs the Colgate “MY LOYALTY” #
on ring
Dear Colgate Dealer, you have the opportunity to gain 50 loyalty points …dial “1” for option 1…
<.wav file>
The Bombay
Store
AdCampai
gn(Geo-
targeted)
Rapid Referral Campaig
n
User ExperienceOverview
Customer Sees Campaign Advertisements
Customer ZipDials to Engage
Customer Goes To Store
Customer ZipDials to Redeem DIscounts
Customer Shows Cashier Code on Phone & Buys
Interaction Between Campaigns
In-Store Campaign
(Daily Deal)
Retail Campaign Package
Rapid Referral
Different implementations in how initiated & how 2nd level participants
trigger official “participation”
Track Mobile Referrals in Your Campaign
SMS: …*Get 10 or more people to
ZipDIal your number in next
hour & win a prize!
Extend the Reach of Your Campaigns
SMS: Congratulations,
you have referred 3 people and will
receive our prize!
2 Recruit friends for limited time
3 Prize Redeemedinstant recharge, coupon code, gift basket by post, etc.
1 SMS Received
Pledges
Daily Deals
Contests
QuizzesCoupon Delivery
Games
Track Mobile Referrals in Your Campaign
Extend the Reach of Your Campaigns
SMS: Congratulations,
you have referred 12 people and will receive our prize!
2 Recruit friends for limited time
3 Prize Redeemedinstant recharge, coupon code, gift basket by post, etc.
Pledges
Daily Deals
Contests
QuizzesCoupon Delivery
Games
1800 102 XXXX
Get a special callback
from Bollywood
“ZipDial on 1800 102 XXXX (toll free) & Get a special call from [Bollywood
Celeb] and Rs. 50 off anything in our store!”
SMS: Get 10 or more people to ZipDIal your hotline number in next hour & win a prize! 0804931ZZZZ
1 OBD & SMS Received
Voice message from Celebrity
(1) Referral Program: Long Period
SMS: To get a callback to know more about our special offer for a Haier Washer, just dial for free 0804931ZZZZ.
SMS: Congratulations, you have referred 4 people and will receive our free gift…!
2 Recruit friends
Participant Gets PrizesNotification of coupon codes, experiential vouchers, or cash!
1 Friends get Callback (IVR)& SMS, and Type Code
Interactive Voice Message
3
SMS: Get 10 or more people to ZipDIal your hotline number in next hour & win a free washing machine! 0804931ZZZZ
SMS: Congratulations, you have referred 10 people and will receive an SMS when we select the winner!
2Recruit friends for limited time
3 Prize Redeemedinstant recharge, coupon code, gift basket by post, or contest entry.
1 Voice Call & SMS Received
Voice message ab. TIDE Product...
Participant Receives Code & Outbound Call Reminders
4
Everyone ZipDials the Same Toll-Free Number! Track referrals by the static Referrer Code typed by friends.
1After 1 Week
Whitelisted Participants
Get Back their Referral Code (e.g. 12345)
Engaging Content Series
Pls type in your friend’s referrer code
(2) Rapid Referral Program: Short Sessions
SMS: Get 3 or more people to ZipDIal your hotline number in next hour & win a prize! 0804931ZZZZ
SMS: Congratulations, you have referred 5 people and will receive your prize!
3 Recruit friends for limited time
4 Prize Redeemedinstant recharge, coupon code, gift basket by post, etc.
1 User Receives Callback & SMS Received
Voice message ab. Brand
2 Users Missed Calls to Opt In to Program
SMS: Thanks! Your personal referral number is 080300500xx for the next two hours only! Get 5 friends to missed call it for your prize!
Everyone gets their own unique Toll-Free ZipDial Number! Referrals tracked automatically by missed calling!
Person A Experience
See Campaign Call To Action
Get SMS with “Recruit Friends” Call To Action
ZipDial to start the RR Recruiter Period
Receive SMS with Instructions & a unique RR # to pass to friends (1-2 hr
Session)
Share/Forward SMS with my RR ZipDial number to friends.
Get SMS notification when Friends ZipDial my number
(2) Rapid Referral (RR) Campaign
Person B Experience
Friend tells me deal & their ZipDial Referral
number.
ZipDial to Participate for the Campaign
Receive SMS or Callback with ad message with
Opt-In For Future Contact*
SMS
SMS
Participant Database
Eligible Prize
Winner List
After X people ZipDial
your RR #
* Potentially insert steps if special offer requires friends to complete a Brand Quiz or listen to an outbound voice ad,
SMSMaps to Person A
“Thanks for calling…”
or
Person 1 ExperienceOverview
See an Ad with RR Free Sample Call To Action
ZipDial to start the RR Free Sample offer
Receive SMS with Instructions & a personal RR # to pass to friends (1 hr)
Share/Forward SMS with my RR ZipDial number to friends.
Get SMS or Call Center notification of special prize.
Rapid Referral (RR) SMS CampaignPerson 2 Experience
Overview
Friend tells me deal & their ZipDial Referral number.
ZipDial to initiate
Receive SMS with ad message* &
RR Call to Action.
SMS
SMS
Participant Database
Eligible Prize
Winner List
After X people ZipDial
your RR #
* Potentially insert steps if special offer requires friends to complete a Brand Quiz or listen to an outbound voice ad,
SMS
Example SMS – FMCD free sample
Get a free 50 ML bottle of CLEAR Shampoo! Eliminate your dandruff with CLEAR. Must get 3 friends ZipDial in the next 30 min. To avail offer, ZipDial 08030050099 now!
Thanks for participating in CLEAR’s Rapid Referral offer. We’ll send you a free 50ML bottle of CLEAR if you get 3 or more people to ZipDIal 08031919043 in the next 1 hr.
I See an Ad
ZipDIal the Rapid Referral call to action number.
FORWARD to FRIENDS: Check out CLEAR Shampoo’s offer for a free 50ML bottle. ZipDIal this number (toll-free): 08031919043! Kindly do it within 1 hour to help me!
My Friend ZipDials my personal Referral ZipDial Number
08030050099
Get a Free 50 ML bottle by referring 3 friends in one
hour! To start the clock & avail the
offer, ZipDIal
(free missed call) I get 2 response SMS
I Forward 1 to friends
1
2
3
4
5
Example SMS - Retail
Personal Referral SMS
Today’s Deal: 20% off Sunglasses at the Sunglass Hut. Get 3 friends to ZipDial in the next 30 min and you get 50% off! Interested? ZipDial 08030050099
FORWARD to FRIENDS: Check out 20% off Sunglasses at the Sunglass Hut. Get 3 friends to ZipDial in the next 30 min and you get 50% off! ZipDIal this number (toll-free): 08031919043!
Forwarding SMS
User ExperienceOverview – User 1
See an Ad with RR Special Offer Call To Action
ZipDial to get the Special Offer
Receive SMS with Instructions & a personal RR # to pass to friends (1 hr)
Share/Forward SMS with my RR number to friends.
Get SMS or Call Center notification of special prize.
Rapid Referral (RR) Campaign – Ad / SMSUser Experience
Overview – User 2Friend shares deal & their
Referral number.
ZipDial to initiate– free missed call
Receive SMS with ad message* & RR Call to Action.
ZipDial to participate in RR Program as well
Get an SMS with my own Referral Number (1 hr)
Share/Forward SMS with my RR number to frends
SMS
SMS
SMS
Eligible Participant Database
Eligible Prize
Winner List
After X people ZipDial your RR #
* Potential inserted steps if eligibility for special offer requires friends to complete a Brand Quiz or listen to an outbound voice ad,
*Special Offer Options• Unique Coupon Code• Mobile Recharge• Special Gift• Contest Registration• Special Status on FB
User ExperienceOverview – Level 1
Agent explains the contest, product dialogue and
number
ZipDial number to start – free missed call
Receive SMS with a Referral # to pass to friends (1 hr)
Teach 2 friends the dialogue. Give my number.
Get a call from Call Center saying I get a prize!
Referral Campaign – Agent / SMSUser Experience
Overview – Level 2Friend explains product & contest. Gives me their Referral number.
ZipDial the number to start – free missed call
Receive SMS with a Quiz on Brand Dialogue
ZipDial the correct response
Get an SMS with my own Referral Number (1 hr)
Teach 2 friends. Give my referral number.
SMS
SMS
SMS
Eligible Participant Database
Eligible Prize
Winner List
SMS
Example SMS
Get a free 50 ML bottle of CLEAR Shampoo! Eliminate your dandruff with CLEAR. Must get 3 friends ZipDial in the next 30 min. To avail offer, ZipDial 08030050099 now!
I See an Ad
ZipDIal the Rapid Referral Call to Action number.
SHARE w FRIENDS: Check out CLEAR Shampoo’s offer for a free 50ML bottle. ZipDIal this number (toll-free): 08031919043! Kindly do it within 1 hour to help me!
My Friend ZipDials my personal Referral ZipDial Number
08030050099
Refer 2 friends in one hour, and get mobile recharge. To start the clock & avail the offer,
ZipDIal
(free missed call) I get 2 response SMS
I Forward 1 to friends
1
2
3
4
5
Eligible Participant Database
User ExperienceOverview – Level 1
Ad explains the contest, product dialogue and
number
ZipDial number to start – free missed call
Receive SMS with a Unique Referral # to pass to friends (1-2
hrs)
Refer Friends. Get them to Dial on Your Unique Number
Get a call from Call Center saying I get a prize!
Referral Campaign - Agent / IVRUser Experience
Overview – Level 2Friend explains product & contest.
Gives me their Referral number.
ZipDial the number to start – free missed call
Receive Callback IVR w/ a Quiz on Brand Dialogue
Dial the correct response to Question
Get an SMS with my own Referral Number (1 hr)
Refer more friends. Give my referral number.
SMS
Eligible Prize
Winner ListSMS
Soap brand dialogue
1
~~~~~~~~~~~~~~~~~~
User ExperienceOverview – Level 1
Agent explains the contest, product dialogue and
number
ZipDial number to start – free missed call
Receive SMS with a Referral # to pass to friends (1 hr)
Teach 2 friends the dialogue. Give my number.
Get a call from Call Center saying I get a prize!
Referral Campaign – Agent / Call CenterUser Experience
Overview – Level 2Friend explains product & contest. Gives me their Referral number.
ZipDial the number to start – free missed call
Receive SMS: “We will call you shortly…”
Receive Call Center Call. Say Brand Dialogue.
Get an SMS with my own Referral Number (1 hr)
Teach 2 friends. Give my referral number.
SMS
SMS
SMS
Eligible Participant Database
Eligible Prize
Winner List
Level 1 User Experience Overview
Gets Call from Call Center & Discusses Product Feedback
Referral Campaign Explained / Customer Opts in
Records Personal recommendation (IVR)
Gets SMS w/ Personal Referral Number (24 hrs)
Gets SMS notification of prize!
Receive Prize Delivered @ Home
Referral Campaign – Call Center / SMSLevel 2 User
Experience Overview Gets Friend’s SMS w/ their
Referral number.
ZipDials the Number– free missed call
Gets auto-call w/ Friend’s Voice Recommendation.
Gets SMS reminder to try product; ZipDial option to signify that user
has tried it
Gets Call Center follow up call, confirming use &
discusses product feedback
If used, Opt-in they’d like to participate in referral program
SMS SMS
Eligible Participant Database
Prize Winner List
SMS
“Hey this product is really nice…”
SMS
Fulfillment Partner
~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~
Level 1 User Experience Overview
Gets Call from Outbound IVR w/ std. Product Feedback Questions
Referral Campaign Explained / Customer Opts in
Records Personal recommendation (IVR)
Gets SMS w/ Personal Referral Number (24 hrs)
Gets SMS ab prize, & Call Center call to get delivery address
Receive Prize Delivered @ Home
Referral Campaign – OBD / SMSLevel 2 User
Experience Overview Gets Friends SMS w/ their
Referral number.
ZipDials the Number– free missed call
Gets auto-call w/ Friend’s Voice Recommendation.
Gets SMS reminder to try product; ZipDial option to signify that user
has tried it
Gets outbound Call, confirming use & discusses product feedback
If used, Opt-in they’d like to participate in referral program
SMS SMS
Eligible Participant Database
Prize Winner List
SMS
“Hey this product is really nice…”
SMS
Fulfillment Partner
~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~
“Thanks for using…What quality do you like the most…”
Would you like to participate…
Song Selection / Delivery
(C) IVR Referral Tracking
ZipDial to Engage
Call Back with Song Options. Husband Selects.
Husband types wife’s mobile number
SMS Sent to Wife and Husband w/ZipDial Number to Play Song
Automatic Call Goes to Wife with Song Playing
Wife can ZipDial again get call back with Song Playing
Dedicate a Song
1
9967743556
+ Listen to short Referral Instruction
9967743556X No typing
in mobiles
(B) ZipDial Referral Tracking
ZipDial to Engage
Call Back with Song Options. Husband Selects.
SMS Sent to Husband w/ZipDial Number to Play
Song
Husband Passes His Personal Number to Wife (and others)
Wife ZipDials to Hear Song
Call Back with Song Playing
1
(A) Simple Engagement
The ZipDial Number sent is Unique with a Time Limit
instead of static
ZipDial can track multiple referrals without requiring user to type all their mobile numbers
in!
Dedicate a SongUnique Code Option
For POS Promotion with Unique Codes
+ First Type In Unique Store Code from POS Ad
ZipDial to Engage
Call Back with Song Options. Husband Selects.
SMS Sent to Husband w/ZipDial Number to Play Song
Husband Passes His Personal Number to Wife (and others)
Wife ZipDials to Hear Song
Call Back with Song Playing
1
(A) Simple Engagement
Sports Voting Contests
SMS sent after 1st ZipDial of match with further explanation
DM-ZDIALMumbai v Delhi. Mum 1. Del 0. *Trivia: Captain Goalkeeper Adrian D’Souza has more than 100 Caps. Share on Facebook, ZipDIal on 080300500XX (Free Missed Call).
Viewers ZipDial!
Help Spread the word and Maximize fan engagement!
Flash Special ZipDial Number on the Screen during IPL or
TVC
1800 102 XXXX FREE! Get a special callbackfrom Toasty
SMS sent after 1st ZipDial of match with further explanation
DM-ZDIALYou are one step closer to free IPL Tickets! Dial once every 4 or 6 run for the maximum chances! Conditions apply. Share on Facebook with a free ZipDIal Missed Call on 080300500XX
Viewers ZipDial!
Maximum attention and engagement!
Player hits a 4 or a 6!
Dial 1800 102 XXXX NOW !And After every 4 or 6 for your chance to win Free IPL Tickets!
_It’sFree like a Missed Call!
Pre-Recorded IVR sent after ZipDial
Viewers ZipDial!
Maximize fan engagement!Build database
of user advocates.
Flash “Pray for 6!” ZipDial Number on the Screen during IPL or TVC
ZipDial to Post on Facebook
Wall/Timeline
Pray for a 6!1800 102 XXXX FREE!
Toasty will call you to say a prayer with you.
Hello, my friend. I really hope you go see my new line of fashion on {} a web site.. [30 sec. clip.]
DM-CDBRYThank you for sending your prayer to the Mumbai Indians. We need all the help we can get. *Share on Facebook by Zipdial (free) on 08030050055.
DM-XXXXX…. To Share this deal with friends on Facebook, ZipDial on 080300500XX (free!)
Pre-Recorded IVR & SMS sent after ZipDial
Viewers ZipDial!
Engage offline users with online access (i.e. Facebook accounts)
but lack mobile data plans.
Ad with ZipDial Number Stays on Screen with Celebrity Teaser
ZipDial to Post on Facebook
Wall/Timeline
I’ll Call YOU!1800 102 XXXX FREE!
Toasty will call you to say a prayer with you.
Hello, my friend. I really hope you go see my new line of fashion on {} a web site.. [30 sec. clip.]
Spread Online Brand Reach to their Peer Group!
Pray for a 4 or 6ZipDial 1800 102 XXXX to send your
prayers to the Mumbai Indians and win prizes from Sony!
Calling is Free like a Missed Call! No Spam!
Fans ZipDial!
SMS sent after 1st ZipDial Prayer with further explanation
DM-ZDIALThanks. You will also be entered into free drawing for cash and prizes from Sony. Share your Prayer on Facebook with a free ZipDIal Missed Call on 080300500XX
Gratifications could include chance to meet Cricketers, cash, IPL tickets, or other
prizes.
Big Screen Flashes up a Branded Call-To-Action
Player hits a 4 or a 6!
Stop Counting Dials
ZipDial Counter Web URLCHE vs MUM 8pm
Wednesday, 04 April 20128:18:24
0:33 Since Last 4 or 6
Waiting for Next 4 or 6
ZipDial Counter Web URLCHE vs MUM 8pm
Wednesday, 04 April 20128:12:20
Waiting for Next 4 or 6
ZipDial Counter Web URL
Winner List
SIM ZipDials
1. 886729728 222. 996743556 223. 903487720 224. 776392790 225. 973333178 21
One User with the highest number of ZipDials Is selected to win!
Congratulations to Sandeep Malhotra! Winner of Todays’ Sony IPL Tickets
Near End of Game
Sony Producer Page After Each Hit, Page Refreshes
• Display a Toll-Free ZipDial Number and Call to Action Message after every 4 or 6
– Select 1 ZipDial Number Per Match for Comparing Traffic Results
• Viewers ZipDial (Auto-Missed Call) for free after seeing the Call to Action on the TV Screen
• Sony SetMax Production Executives control when to turn of the Eligibility of ZipDial counting after each 4 or 6 with web button
• During the match, active viewers ZipDial after every 4 or 6– The number of eligible ZipDials per User are tracked in Real time.
• The winner is selected randomly near the end of match from the pool of mobile numbers with highest number of eligible ZipDials
– Producers call eligible numbers and get name
• The winner’s name is shown on Stadium Screen or TV with Sony branding and prize fulfilled
Congratulations to Sandeep Malhotra! Winner of Todays’ Sony IPL Tickets
SMS Groups Updates
Lead Generation via Contests & Feedback
in-store, print
SMS Content GroupsSales or Footfall
DND ScrubPromotional Push
Campaigns
Content Alerts
OPT- INOPT- IN
Pull ZipDial Activities Push ZipDial Activities
Referral Add-on
Referral Add-on
Engagement Campaign – How it Works
Promotional Push Campaigns Full Database
Scheduled AlertsOpt-In Group
Database • New Contest Alerts• New Product Alerts• Feedback Quizzes• Loyalty Program
Offers
OPTIN
Pull-Based Content Chain
Push Activities
Content ABrand Ambassador Voice TWEET (IVR)
Content BBrand Ambassador
Latest TWEET
Content CTrivia Facts related to
Campaign Theme
Content DReferral Contest
Each SMS sent has an Ad Slot available for a short call to action for more content
DM-zipdialJAI v MUM: JAI 76/2 (15.2), need 19. MUM 94/8 (20.0). BAN v PUNE: Match starts @ 8pm.* For content A/B/C/D - ZDial 08030050077
DN
D Scrub
Promote in Cricket Channel
and other ATL Media
DM-XXXXXThanks for calling. Go to www.ECOM.com and enter your code – 1234567890 – for Rs. 50 off anything in our store!
Engagement Campaign – How it Works
Pull-Based Content Series
Content ABrand Ambassador Voice TWEET (IVR)
Content BBrand Ambassador
Latest TWEET
Content CTrivia Facts related to
Campaign Theme
Content DReferral Contest
Each SMS sent has an Ad Slot available for a short call to action for more content
Promote in ATL Media
Pre-Recorded IVR & SMS sent after ZipDial
Hello, my friend. I really hope you go see my new line of fashion on {} a web site.. [30 sec. clip.]
1800 102 XXXX
Get a special callback
from Bollywood!
Mobile Couponing Offline Promotion – eCommerce Sales Activation
with Online Redemption
DM-XXXXXThanks for calling. Go to www.ECOM.com and enter your code – 1234567890 – during checkout for Rs. 50 off anything in our store!
Engagement Campaign – How it Works
Pre-Recorded IVR & SMS sent after ZipDial
Hello, my friend. I really hope you go see my new line of fashion on {} a web site.. [30 sec. clip.]
1800 102 XXXX
Get a special callback
from Bollywood
“ZipDial on 1800 102 XXXX (toll free) & Get a special call from [Bollywood
Celeb] and Rs. 50 off anything in our store!”
Type Code from SMS in ECOM Checkout
Promote in ATL Media
DM-XXXXXTo hear how [Celebrity story ends, go to www.ecom.com and unlock the ending! Share my story with friends. Tell them to dial on 080300500xx (Free!)
Engagement Campaign – How it Works
Pre-Recorded IVR & SMS sent after ZipDial
Hello, my friend. I really hope you go see my new line of fashion on {} a web site.. [30 sec. clip.]
1800 102 XXXX
For a chance to meet
CELEBRITY
“ZipDial on 1800 102 XXXX (toll free) & Get a special call from [Bollywood
Celeb] and Rs. 50 off anything in our store!”
Type SIM in ECOM Site
Promote in ATL Media
Unlock the VIDEO by typing your SIM number!
DM-XXXXXThanks for buying Disney! Get your discount by going to www.shopatdisney.com! To get discounts on great Back to School gifts, have your friends on 080300500xx (Free!)
Engagement Campaign – How it Works
SMS sent after ZipDial
1800 102 XXXX For 20%
discount on shopatdisney.in
Track Response to Different Package s or
Product TypesBy Using Different Numbers on each
User Types SIM in Website
Promote on Package
By typing your SIM number!• Get Discount (In payment flow)• Get Discount Code (outside
payment flow)• Unlock VIDEO or PREMIUM
CONTENT• Get Instant Recharge or other
offline gratifications
Z2V
Mobile Couponing Offline Promotion - Sales Activation
with In-Store Redemption (Product Cross Promotion)
USER EXPERIENCE
Code Validated
138027287403
Code is Valid. Press 1 to find out more about the
offer.
Invalid
Already Redeemed
ZipDial to Engage
Call Back w/ Short Brand Message & Explanation
Retailer Types in Unique Code
SMS Sent with Unique Coupon Code
Retailer Dials 1800 Number
SMS Sent Confirming Redemption of Coupon
If you did not receive <gratification>, please ZipDial (toll free) on 080300500XX
RETAILER EXPERIENCE
Gives Retailer the Coupon Code
(10-14 digits)
Option A: Unique Codes
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
Code Validated
138027287403
Code is Valid. Press 1 to find out more about the
offer.
Invalid
Already Redeemed
ZipDial to Engage
Call Back w/ Short Brand Message & Explanation
Retailer Types in Unique Code
SMS Sent with Unique Coupon Code
USER EXPERIENCE
Retailer Dials 1800 Number
SMS Sent Confirming Redemption of Coupon
If you did not receive <gratification>, please ZipDial (toll free) on 080300500XX
RETAILER EXPERIENCE
Gives Retailer the Coupon Code
& Last 4 Digits of SIM
Option B: Code+SIM
Fraud Prevention Measures
• Option A: Unique Codes (10-14 Digits)– Coupon Code generated only after someone ZipDials– Each Code Only Redeemed once– If someone claims your coupon, you are notified with a
recourse option– Each SIM only eligible to activate 1 coupon per month
• Option B: Code + SIM (4 Digit Code)– Coupon Code generated only after someone ZipDials– User must give retailer smaller code and last 4 digits of
phone number– Each SIM only eligible to activate 1 coupon per month
Retailer/Agent Sampling
Authenticated Sampling Process
Customer ZipDials for Free Sample
Agent & Customer get a Confirmation SMS. Customer can opt-in for future contact
SMSSMS
Agent Gives SampleEach Outlet displaysa Unique ZipDial Number
0804931XXX
Customer ZipDials to Opt In for Future Communications
Mobile Couponing On Package - Sales Activation with mobile only
redemption
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
Mobile Contest – IVR ConfirmSimple Couponing Engagement:
Sales Activation w/ On Package Promotion
138027287403 Unique
Code DB
Winner Pls Try Again!
Already Redeemed
Validated Message Plays
SMS Sent Confirming Prize
Prize Fulfilled through SMS
Code Validated
ZipDial to Engage
Call Back with Instructions & Short Brand Message.
Customer Types in Unique Code from Package
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
Mobile Contest – SMS Confirm
138027287403 Unique
Code DB
Winner Pls Try Again!
SMS Sent Confirming Prize
Prize Fulfilled through SMS
Already Redeemed
Code Validated
ZipDial to Engage
Call Back with Instructions & Short Brand Message.
Customer Types in Unique Code from Package
Simple Couponing Engagement: Sales Activation w/ On Package Promotion
PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
Mobile Coupon – SMS Confirm
138027287403 Unique
Code DB
Winner Pls Try Again!
SMS Sent Confirming Prize
Recharge or Recharge Code Sent
Already Redeemed
Code Validated
ZipDial to Engage
Call Back with Instructions & Short Brand Message.
Customer Types in Unique Code from Package
Couponing Engagement: Sales Activation
w/ On Package Promotion
1800 102 XXXX Call for Rs. 20 Free
Recharge. Type in Code on Inside of Package!