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10 % Research Development 90 % 90 % Paper Launches Development 10 % HOW THE RESOURCES ARE SPENT SURVIVAL RATE OF THE 1ST PRODUCT BUILT 1 out of 10 9 out of 10 v1 + Learnings & money v2 v3 $ 10 20 30 40 50 v4 v5 1 2 3 4 5 6 7 8 9 10 11 12 t $ 10 20 30 40 50 1 2 3 4 5 6 7 8 9 10 11 12 t v5 launched on paper v1 v2 v3 v4 + Learnings “Build - Measure - Learn until you make it.” “Paper Launch until it resonates.” TOTAL AMOUNT OF TIME & MONEY SPENT ON THE 1ST VERSION VS. Paper Launch Common Process VS. vs. VS. VS. THE NUMBER OF PRODUCT RELEASES Research $5k $50k [email protected] linkedin.com/in/jdkoehler Juergen Koehler Juergen Koehler
